| 글로벌 레저 보트 시장은 2023년 448억 달러에 달하며, IMARC Group의 예측에 따르면 2032년까지 611억 달러에 이를 것으로 보입니다. 이 기간 동안 연평균 성장률(CAGR)은 3.4%로 예상됩니다. 시장의 주요 성장 요인으로는 웰빙과 정신 건강에 대한 관심 증가, 마리나 개발 및 해안 재활 프로젝트에 대한 공공 및 민간 투자, 관광 산업의 보팅 및 항해 경험 촉진 등이 있습니다. 레저 보트는 개인 및 가족용으로 주로 사용되는 수상 교통수단으로, 크기와 형태가 다양하여 즐거움을 추구하는 데 중점을 둡니다. 이들 보트는 종종 수면에서의 즐거움을 위해 여러 가지 편의시설이 갖춰져 있으며, 요트, 낚시, 수상 스포츠 등 다양한 활동에 사용됩니다. 최근에는 물 기반 레크리에이션 활동에 대한 소비자 관심이 높아지며 산업이 꾸준히 성장하고 있습니다. 레저 보트 시장은 경제 성장에 따라 개인의 가처분 소득 증가와 생활 수준 변화로 인해 더욱 활성화되고 있습니다. 원격 근무와 유연한 근무 일정의 도입으로 여가 활동에 더 많은 시간을 할애할 수 있게 되면서 보트 활동에 대한 수요가 증가하고 있습니다. 또한, 고소득층 소비자들은 고급 요트를 선호하며, 이는 시장에 긍정적인 영향을 미치고 있습니다. 기술 발전 또한 시장 성장에 기여하고 있으며, 탄소 섬유와 같은 혁신적인 재료 사용은 보트를 더욱 가볍고 내구성 있게 만들어 주고 있습니다. 레저 보트 시장은 크게 새로운 레저 보트와 중고 레저 보트로 구분되며, 중고 보트 시장이 가장 큰 비중을 차지하고 있습니다. 중고 보트는 다양한 선택지를 제공하며, 가격 대비 더 나은 가치를 제공하는 경우가 많습니다. 또한, 중고 보트 거래를 위한 온라인 플랫폼의 활성화로 소비자들이 보다 쉽게 구매할 수 있는 환경이 조성되고 있습니다. 지역별로 살펴보면 북미 지역이 가장 큰 시장 점유율을 차지하고 있습니다. 북미는 높은 가처분 소득과 해양 전통이 뿌리 깊은 문화로 인해 레저 보트 시장이 활발하게 발전하고 있습니다. 아시아 태평양, 유럽, 라틴 아메리카, 중동 및 아프리카 지역에서도 시장이 성장 중이나, 북미 지역의 성장세가 두드러집니다. 경쟁 환경에서도 많은 기업들이 혁신적인 디자인과 기능을 개발하기 위해 연구개발에 투자하고 있으며, 지속 가능한 관행으로의 전환도 이루어지고 있습니다. 전기 및 하이브리드 보트와 같은 친환경 대안이 시장에 소개되고 있으며, 고객 경험 향상을 위한 서비스와 금융 옵션도 다양화되고 있습니다. 주요 기업으로는 Azimut Benetti S.p.A, Brunswick Corporation, Yamaha Motor Co. Ltd. 등이 있으며, 이들은 지속적인 혁신과 시장 확장을 위해 노력하고 있습니다. |
The global leisure boat market size reached US$ 44.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 61.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The increasing emphasis on well-being and mental health, public and private investments in marina development and waterfront revitalization projects and expanding tourism sector’s promotion of boating and sailing experiences are some of the major factors propelling the market.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 US$ 44.8 Billion
Market Forecast in 2032 US$ 61.1 Billion
Market Growth Rate (2024-2032) 3.4%
A leisure boat is a watercraft primarily used for personal, family, and sometimes sportsmanlike recreation. The primary purpose of these boats is enjoyment on the water. It can vary widely in size, ranging from small dinghies and rowboats to much larger yachts and sailboats. The boats are often equipped with a variety of amenities to enhance the comfort and pleasure of the boaters, such as sleeping quarters, galleys for cooking, and sometimes even air conditioning and entertainment systems. Leisure boats are commonly used for activities, including sailing, fishing, water skiing, and diving, as well as simply cruising along waterways. They can be found in various bodies of water, including rivers, lakes, and coastal areas. The leisure boating industry has seen steady growth, driven by increasing consumer interest in water-based recreational activities.
The global market is primarily driven by the expanding tourism sector’s promotion of boating and sailing experiences as premium vacation options. Moreover, emerging innovations in materials, including carbon fiber and other advanced composites, are making boats lighter, more durable, and more fuel-efficient, this is providing a boost to the market. Besides, with an increasing emphasis on well-being and mental health, individuals are turning to outdoor activities that offer both relaxation and physical exercise. Furthermore, the industry is witnessing an increase in female participation in boating, which is diversifying the market and opening up new opportunities for companies to innovate in terms of design, safety features, and marketing strategies tailored to different demographics, thus creating a positive market outlook. Apart from this, public and private investments in marina development and waterfront revitalization projects are also contributing to market growth.
Leisure Boat Market Trends/Drivers:
Growing Disposable Income and Lifestyle Changes
As economies around the world continue to grow, more individuals find themselves with extra income to invest in recreational activities. Boating is often seen as a status symbol and a reflection of an affluent lifestyle, making it an appealing choice for those with the financial means. Alongside economic prosperity, lifestyle changes also contribute to the growing demand. With the advent of remote work and flexible work schedules, several individuals now have the freedom to spend more time on leisure activities, including boating. Additionally, the tourism industry is promoting boating experiences as luxury getaways, thereby attracting more individuals to invest in or rent leisure boats for vacations. High-net-worth individuals are particularly influential in this sector, often opting for luxury yachts equipped with advanced technology and premium amenities.
Continual Technological Advancements in Build Materials,
Emerging innovations in materials, such as the use of carbon fiber and advanced composites, have led to the production of lighter, more durable, and more fuel-efficient boats. This makes boating more cost-effective in the long term, thus appealing to a broader customer base. Furthermore, the integration of smart technologies, such as GPS navigation, advanced propulsion systems, and automated docking, is enhancing the boating experience. This offers convenience and also contribute to safety, making boating accessible even for those who may have limited experience. Boat manufacturers are increasingly partnering with tech companies to incorporate cutting-edge features, thereby differentiating their products in a competitive market. As technology continues to evolve, the leisure boat market is likely to see continued growth driven by the adoption of these innovations.
Social and Psychological Factors
In recent years, there has been a noticeable shift towards experiences over material possessions, especially among younger generations. Various social trends strongly favor the leisure boating market, as boating is seen as a way to connect with nature, reduce stress, and improve mental well-being. Activities such as fishing, water skiing, and snorkeling offer both physical exercise and mental relaxation. Additionally, the desire for quality family time away from digital distractions is augmenting the market. The COVID-19 pandemic has further highlighted the importance of outdoor activities, with many seeing boating as a safe way to socialize and spend time with family and friends while maintaining social distancing. As a result, the rising awareness of the psychological and physical benefits of spending time outdoors is a significant factor contributing to the growth of the leisure boat market.
Leisure Boat Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type.
Breakup by Type:
New Leisure Boat
Motorized/Power Boats
Non-Motorized Boats
Used Leisure Boat
Motorized/Power Boats
Non-Motorized Boats
Monitoring Equipment
Boat and Yacht Monitoring Solutions
IoT Sensors
Telematics Solutions
Others
Used leisure boat dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes new leisure boat (motorized/power boats, and non-motorized boats), used leisure boats (motorized/power boats, and non-motorized boats), and monitoring equipment (boat and yacht monitoring solutions, IoT sensors, telematics solutions, and others). According to the report, used leisure boat represented the largest segment.
The used leisure boat market often provides a wide variety of choices, ranging from smaller crafts, such as dinghies and skiffs to larger, more luxurious yachts. This variety enables consumers to select boats that align with their specific needs, preferences, and budget constraints. The vast inventory in the used boat market also allows for quicker ownership, unlike new boats which may require waiting periods for manufacturing and delivery. Additionally, used boats frequently come with installed aftermarket upgrades and accessories, offering better value for the price. These may include advanced navigation systems, high-quality sound systems, and improved safety features, which a new boat owner would have to purchase separately, incurring additional costs. The growing number of online platforms specializing in the resale of used boats has significantly facilitated the buying process. These platforms offer comprehensive listings along with detailed information, reviews, and sometimes even boat history reports, making it easier for buyers to make informed decisions.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest leisure boat market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America boasts a high level of disposable income compared to other regions. The prosperity enables a larger percentage of the population to engage in leisure activities, including boating. The prevalence of affluent consumers, especially in coastal cities, contributes to higher sales of both new and used boats., Culturally, boating is deeply ingrained in the North American lifestyle. The U.S. and Canada have a long-standing maritime tradition, which extends to recreational boating. Whether it’s sailing along the coasts, fishing in the Great Lakes, or cruising down the many rivers, boating is a popular pastime. This cultural affinity impels demand, not just for the boats themselves, but also for boating accessories, maintenance services, and storage solutions, expanding the market even further. Additionally, the region benefits from a well-developed infrastructure for boating, including marinas, boat repair services, and a strong network of suppliers and dealers. North America also has favorable regulations and policies that encourage boating, further strengthening its leading position in the market.
Competitive Landscape:
Companies are heavily investing in research and development (R&D) to produce innovative designs and features, such as developing efficient engine technologies for motorboats, lightweight materials for hull construction, and integration of smart technologies for navigation and safety. Moreover, with increasing environmental concerns, numerous companies are moving towards sustainable practices. Electric and hybrid boats are being developed as eco-friendly alternatives to traditional gasoline-powered boats. Companies are also looking to expand their geographical footprint. Also, strategic partnerships with technology companies for integrated systems, as well as collaborations with design studios for luxury interiors are helping to differentiate products in a competitive marketplace. Besides, enhanced customer service through training programs for boat operation, maintenance services, and financial schemes, including loans or leasing options are being offered to improve the overall customer experience.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Azimut Benetti S.p.A
Baja Marine
Bavaria Yachtbau GmbH
BRP Inc.
Brunswick Corporation
Chaparral Boats Inc. (Marine Products Corporation)
Farr Yacht Design Ltd.
Ferretti S.P.A. (Shandong Heavy Industry Group Co. Ltd.)
Fountain Powerboats Inc. (Baja Marine Inc.)
Mastercraft Boat Holdings Inc
Yamaha Motor Co. Ltd.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Recent Developments:
In January 2023, Bavaria Yachtbau GmbH launched BAVARIA SR33 and celebrated the digital premiere of the new sailing yacht BAVARIA C46. The BAVARIA SR33 offers individual relaxation, social hours at sea and fun motor boating, each having their own space.
In January 2023, Brunswick Corporation launched a new boat brand designed for electrification and first-time boaters. The company has introduced the X13, a 13-foot, multi-tool vessel built from durable rotomolded polyethylene to enable boaters to experience the outdoors with confidence.
In July 2022, Mastercraft Boat Holdings, Inc. announced its 2023 towboat range featuring enhanced comfort, ergonomics, and technology, including the compact XT20 with a new hull design, higher freeboard, increased ballast, and SurfStar for customizable wakes and waves.
1 머리말
2 연구 범위 및 방법론
2.1 연구 목적
2.2 이해관계자
2.3 데이터 출처
2.3.1 1차 출처
2.3.2 보조 출처
2.4 시장 추정
2.4.1 상향식 접근 방식
2.4.2 하향식 접근 방식
2.5 예측 방법론
3 요약
4 소개
4.1 개요
4.2 주요 산업 동향
5 글로벌 레저 보트 시장
5.1 시장 개요
5.2 시장 성과
5.3 COVID-19의 영향
5.4 시장 전망
6 유형별 시장 세분화
6.1 새로운 레저 보트
6.1.1 시장 동향
6.1.2 주요 유형
6.1.2.1 동력 / 동력 보트
6.1.2.2 무동력 보트
6.1.3 시장 예측
6.2 중고 레저 보트
6.2.1 시장 동향
6.2.2 주요 유형
6.2.2.1 동력 / 동력 보트
6.2.2.2 무동력 보트
6.2.3 시장 예측
6.3 모니터링 장비
6.3.1 시장 동향
6.3.2 주요 유형
6.3.2.1 보트 및 요트 모니터링 솔루션
6.3.2.2 IoT 센서
6.3.2.3 텔레매틱스 솔루션
6.3.2.4 기타
6.3.3 시장 예측
7 지역별 시장 세분화
7.1 북미
7.1.1 미국
7.1.1.1 시장 동향
7.1.1.2 시장 예측
7.1.2 캐나다
7.1.2.1 시장 동향
7.1.2.2 시장 예측
7.2 아시아 태평양
7.2.1 중국
7.2.1.1 시장 동향
7.2.1.2 시장 예측
7.2.2 일본
7.2.2.1 시장 동향
7.2.2.2 시장 예측
7.2.3 인도
7.2.3.1 시장 동향
7.2.3.2 시장 예측
7.2.4 대한민국
7.2.4.1 시장 동향
7.2.4.2 시장 예측
7.2.5 호주
7.2.5.1 시장 동향
7.2.5.2 시장 예측
7.2.6 인도네시아
7.2.6.1 시장 동향
7.2.6.2 시장 예측
7.2.7 기타
7.2.7.1 시장 동향
7.2.7.2 시장 예측
7.3 유럽
7.3.1 독일
7.3.1.1 시장 동향
7.3.1.2 시장 예측
7.3.2 프랑스
7.3.2.1 시장 동향
7.3.2.2 시장 예측
7.3.3 영국
7.3.3.1 시장 동향
7.3.3.2 시장 예측
7.3.4 이탈리아
7.3.4.1 시장 동향
7.3.4.2 시장 예측
7.3.5 스페인
7.3.5.1 시장 동향
7.3.5.2 시장 예측
7.3.6 러시아
7.3.6.1 시장 동향
7.3.6.2 시장 예측
7.3.7 기타
7.3.7.1 시장 동향
7.3.7.2 시장 예측
7.4 라틴 아메리카
7.4.1 브라질
7.4.1.1 시장 동향
7.4.1.2 시장 예측
7.4.2 멕시코
7.4.2.1 시장 동향
7.4.2.2 시장 예측
7.4.3 기타
7.4.3.1 시장 동향
7.4.3.2 시장 예측
7.5 중동 및 아프리카
7.5.1 시장 동향
7.5.2 국가 별 시장 세분화
7.5.3 시장 예측
8 SWOT 분석
8.1 개요
8.2 강점
8.3 약점
8.4 기회
8.5 위협
9 가치 사슬 분석
10 포터의 다섯 가지 힘 분석
10.1 개요
10.2 구매자의 협상력
10.3 공급자의 협상력
10.4 경쟁의 정도
10.5 신규 진입자의 위협
10.6 대체재의 위협
11 가격 분석
12 경쟁 환경
12.1 시장 구조
12.2 주요 플레이어
