{"id":13091,"date":"2025-01-31T05:34:06","date_gmt":"2025-01-31T05:34:06","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/?p=13091"},"modified":"2026-09-13T11:28:53","modified_gmt":"2026-09-13T02:28:53","slug":"public-relations-agency-market-fmr","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/public-relations-agency-market-fmr\/","title":{"rendered":"\uc138\uacc4\uc758 \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5 : \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4 (\uc77c\ubc18 \ud64d\ubcf4 \uc11c\ube44\uc2a4, \ub85c\ube44\/\uae30\uc5c5 \uc11c\ube44\uc2a4) \ud55c\uad6d, \uc544\uc2dc\uc544, \ubbf8\uad6d 2024\ub144-2034\ub144, \ud574\uc678\/\uad6d\ub0b4\uc2dc\uc7a5"},"content":{"rendered":"

\ud64d\ubcf4 \ub300\ud589\uc0ac\uac00 \ub3c8\uc744 \ubc84\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n

\u201c\ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc804\ub7b5\uc801 \uacc4\ud68d\uc774 \ucd94\uc9c4 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4\u201d<\/p>\n

\uacfc\uac70\uc5d0\ub294 \ud64d\ubcf4 \ub300\ud589\uc0ac\uac00 \ud45c\uc900 \ud64d\ubcf4 \uad00\ub9ac \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud560 \ub54c \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc81c\ub294 \uae30\uc220\uc758 \ub3c4\uc785\uc73c\ub85c \ud64d\ubcf4 \ub300\ud589\uc0ac\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc38\uc5ec, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ucd1d \ub3c4\ub2ec \ubc94\uc704 \ub4f1 \uc804\uc220\uc758 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec \uae30\uc5c5\ub4e4\uc774 \ub370\uc774\ud130\uc640 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucd5c\uadfc\uc758 \ud64d\ubcf4 \ucea0\ud398\uc778(\uc774\ubca4\ud2b8, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c)\uc758 \uacb0\uacfc\uc5d0 \ub530\ub77c \uc804\uc220\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud569\ub2c8\ub2e4. \uacb0\uad6d, \ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30\ub825\uc740 \ud64d\ubcf4 \ub178\ub825\uc758 \ube44\uc6a9\uc744 \ub0ae\ucda4\uc73c\ub85c\uc368 \uace0\uac1d\uc774 \ucd5c\uc18c\ud55c\uc758 \ube44\uc6a9\uc73c\ub85c \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc0ac\uc6a9\uc790\ub294 \uc774\uc81c \ub370\uc774\ud130 \ud1b5\ucc30\ub825\uc744 \uc5bb\uac8c \ub418\ub294\ub370, \uc774\ub294 \uc790\ub8cc\uc758 \ucd5c\uc885 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ud3ec\ud568\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

\u201c\uae00\ub85c\ubc8c\ud654 \uc2dc\ub300\uc5d0 PR \uc5d0\uc774\uc804\uc2dc\uc758 \uc911\uc694\uc131 \uae09\uc0c1\uc2b9\u201d<\/p>\n

\uc138\uacc4\uac00 \uae00\ub85c\ubc8c \ube4c\ub9ac\uc9c0(global village)\uac00 \ub428\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \uc804\ub840 \uc5c6\ub294 \uc18d\ub3c4\ub85c \uc138\uacc4\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. PR \uc11c\ube44\uc2a4\uc758 \ub3c4\uc6c0\uc73c\ub85c \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ud0c0\uac9f \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc784\uc73c\ub85c\uc368 \uad6d\uc81c \uc2dc\uc7a5\uc73c\ub85c \uc9c4\ucd9c\ud558\ub824\uace0 \uc2dc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec \uac00\uc9c0 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \ubaa8\uad6d\uc5b4\ub85c \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\uace0, \ud604\uc9c0\uc778\ub4e4\uc5d0\uac8c \uc990\uac70\uc6b4 \ud734\uc77c\uc744 \uae30\uc6d0\ud558\uba70, \ud604\uc9c0\uc778\ub4e4\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \ud64d\ubcf4 \uad00\ub9ac \ud68c\uc0ac\ub294 \uace0\uac1d\ub4e4\uc774 \ubaa9\ud45c \uace0\uac1d\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uaddc\ubaa8\ub97c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\ub4e4\uc740 \uace0\uac1d\uacfc\uc758 \uae0d\uc815\uc801\uc778 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uace0 \uace0\uac1d\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ud64d\ubcf4 \uad00\ub9ac \ud68c\uc0ac\ub97c \ud1b5\ud574 \uacbd\uc7c1 \uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub9de\ucda4\ud615 \ubc29\uc2dd\uc73c\ub85c \ubaa9\ud45c \ucd5c\uc885 \uc0ac\uc6a9\uc790\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u201c\ud64d\ubcf4 \ub300\ud589\uc0ac\uac00 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc9c4\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\u201d<\/p>\n

\ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \ud64d\ubcf4 \ubd84\uc57c\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud06c\uac8c \ubcc0\ud654\ud588\uc2b5\ub2c8\ub2e4. \ud64d\ubcf4 \ubd80\ubb38\uc758 \uc6b4\uc601 \ubc29\uc2dd\uc5d0 \ud070 \ubcc0\ud654\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uae30\uc220 \ud1b5\ud569, \ud64d\ubcf4 \ud65c\ub3d9\uc758 \uc8fc\uc694 \uc7a5\uc18c\ub85c\uc11c\uc758 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9, \uc0c8\ub85c\uc6b4 \uae30\uc5c5\uc758 \ub4f1\uc7a5 \ub4f1\uc774 \uc774 \ubd80\ubb38\uc758 \ubc29\ud5a5\uc744 \ubc14\uafb8\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\ub300\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uc628\ub77c\uc778\uc5d0 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84\uc758 \uc2e0\uaddc \uace0\uac1d\ub4e4\uc740 \uae30\uc220\uc5d0 \uc815\ud1b5\ud558\uba70, \uae30\uc220\uacfc \uc801\uc740 \uc778\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uae30\uc874 \ud68c\uc0ac\ub4e4\ub85c\ubd80\ud130 \uc0c1\ub2f9\ud55c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ube7c\uc557\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d\uc758 \uae30\ub300\uce58\ub3c4 \ubcc0\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc694\uc998 \uace0\uac1d\ub4e4\uc740 \uace0\uac1d\uacfc \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub3c5\ud2b9\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc29\uc2dd\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n

\ud64d\ubcf4 \ub300\ud589\uc0ac\ub4e4 \uc0ac\uc774\uc5d0 \ubb38\uc81c\uac00 \ub418\ub294 \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n

\u201c\uc608\uc0b0 \uc81c\uc57d\uacfc \uc2dc\uc7a5 \uc131\uc7a5 \ub454\ud654\ub97c \uc57c\uae30\ud558\ub294 \uacbd\uc7c1\u201d<\/p>\n

\uacbd\uc81c \uce68\uccb4\uae30\uc5d0 \uc5ec\ub7ec \uae30\uc5c5\ub4e4\uc740 \ubcf4\ud1b5 \ud64d\ubcf4 \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud55c \uc784\uc758 \uc9c0\ucd9c\uc744 \uc904\uc785\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc9c0\ucd9c\uc744 \uc904\uc774\uba74 \ud64d\ubcf4 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc545\uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \uc18c\uaddc\ubaa8 \uc870\uc9c1\uc758 \uacbd\uc6b0, \ud64d\ubcf4 \ucea0\ud398\uc778\uc5d0 \ud560\ub2f9\ub418\ub294 \uc608\uc0b0\uc774 \uc801\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \ud64d\ubcf4 \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud558\uae30\ub97c \uaebc\ub9ac\uae30 \ub54c\ubb38\uc5d0, \ud64d\ubcf4 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc740 \ub354\ub514\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc804\ud1b5\uc801\uc778 \ud64d\ubcf4 \uc11c\ube44\uc2a4\uc5d0 \uc0ac\uc6a9\ub418\ub358 \uc790\uae08\uc774 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub098 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \uc7ac\ud560\ub2f9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud64d\ubcf4 \ud68c\uc0ac\ub294 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \uc801\uc751\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uad6d\uac00\ubcc4 \uc778\uc0ac\uc774\ud2b8<\/p>\n

\uc138\uacc4\ub294 \ud558\ub098\uc758 \uae00\ub85c\ubc8c \ube4c\ub9ac\uc9c0\uac00 \ub418\uc5b4\uac00\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ub300\uc911\uacfc \uae30\uc5c5 \uac04\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uad00\ub9ac\ud558\ub294 PR \uc5d0\uc774\uc804\uc2dc\uc758 \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc758 \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \uc601\ud5a5\uc774 \uc790\uc2e0\ub4e4\uc758 \uc0ac\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub3c4\ub85d \ucd5c\uace0\uc758 PR \uc5d0\uc774\uc804\uc2dc\ub97c \uace0\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc5d0 \uae30\uc5ec\ud558\ub294 \uc8fc\uc694 \uad6d\uac00\ub85c\ub294 \ubbf8\uad6d, \uc911\uad6d, \ud55c\uad6d \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uc2dc\uc7a5\uc740 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \uc0c1\ub2f9\ud55c PR \uc5d0\uc774\uc804\uc2dc \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uc65c \ubbf8\uad6d\uc774 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \uac15\uc138\ub97c \ubcf4\uc774\uace0 \uc788\ub294\uac00?
\n\u201c\ube44\uc988\ub2c8\uc2a4 \uc911\uc2ec \uad6d\uac00\ub85c\uc11c PR \uc5d0\uc774\uc804\uc2dc\uac00 \uc0ac\uc5c5\uc744 \uc27d\uac8c \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\u201d<\/p>\n

\ubbf8\uad6d\uc740 \ube44\uc988\ub2c8\uc2a4 \uc911\uc2ec \ud658\uacbd \ub355\ubd84\uc5d0 \ubd81\ubbf8 \uc9c0\uc5ed, \ud2b9\ud788 PR(\ud64d\ubcf4) \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uac15\ub825\ud55c \uc138\ub825\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc740 \ucca8\ub2e8 \uae30\uc220, \uc219\ub828\ub41c \uc778\ub825, \uad11\ubc94\uc704\ud55c \ub124\ud2b8\uc6cc\ud0b9 \uae30\ud68c \ub4f1 \ub2e4\uc591\ud55c \uc790\uc6d0\uc744 \uc81c\uacf5\ud558\uc5ec PR \ud68c\uc0ac\uc5d0 \ub9e4\ub825\uc801\uc778 \uc785\uc9c0\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc911\uad6d\uc758 \uaddc\uc81c \uccb4\uacc4\ub294 \uc0ac\uc5c5 \uc124\ub9bd\uc758 \uc6a9\uc774\uc131\uacfc \uc6b4\uc601\uc758 \uc720\uc5f0\uc131\uc744 \uc9c0\uc6d0\ud558\uc5ec, \uad6d\ub0b4\uc678 \ud64d\ubcf4 \ub300\ud589\uc0ac\ub4e4\uc774 \uc911\uad6d\uc5d0 \uc0ac\ubb34\uc18c\ub97c \uc124\ub9bd\ud558\ub294 \uac83\uc744 \uc7a5\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc911\uad6d\uc774 \ud64d\ubcf4 \ub300\ud589\uc0ac\ub4e4\uc758 \uc911\uc2ec\uc9c0\uac00 \ub41c \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?
\n\u201c\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac\uc758 \uc911\uc694\uc131 \uc99d\uac00\uc640 \uc131\uc7a5 \uacac\uc778\ud558\ub294 \uc18c\ube44\uc790 \uc2dc\uc7a5\u201d<\/p>\n

\uc911\uad6d\uc5d0\uc11c \ud64d\ubcf4 \ub300\ud589\uc0ac\uc758 \uc131\uc7a5\uc740 \uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac\uc758 \uc911\uc694\uc131 \uc99d\uac00\uc640 \uc18c\ube44\uc790 \uc2dc\uc7a5\uc758 \ud655\ub300\ub85c \uc778\ud55c \uac83\uc785\ub2c8\ub2e4. \uc911\uad6d\uc774 \uc138\uacc4 \uacbd\uc81c\uc758 \uc8fc\uc694 \uad6d\uac00\ub85c \uacc4\uc18d \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c, \uae30\uc5c5\ub4e4\uc740 \ud2b9\ud788 \ub514\uc9c0\ud138 \uacf5\uac04\uc5d0\uc11c \uc801\uadf9\uc801\uc73c\ub85c \uae30\uc5c5 \uc774\ubbf8\uc9c0\ub97c \uad00\ub9ac\ud574\uc57c \ud560 \ud544\uc694\uc131\uc744 \uc810\uc810 \ub354 \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub85c \uc778\ud574 \uc628\ub77c\uc778 \ud3c9\ud310\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 PR \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae09\uc131\uc7a5\ud558\ub294 \uc911\uc0b0\uce35\uacfc \uae09\uc18d\ud55c \ub3c4\uc2dc\ud654\ub294 \uc5ed\ub3d9\uc801\uc778 \uc18c\ube44\uc790 \uc2dc\uc7a5\uc5d0 \uae30\uc5ec\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \ud0c0\uac9f \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n

\uce74\ud14c\uace0\ub9ac\ubcc4 \ubd84\uc11d<\/p>\n

\ud64d\ubcf4 \ub300\ud589\uc0ac\ub294 \uc624\ud53c\uc2a4 \ube4c\ub529, \ub2e4\uc138\ub300 \uc8fc\ud0dd, \uc219\ubc15 \uc2dc\uc124 \ub4f1 \ub2e4\uc591\ud55c \ucd5c\uc885 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud64d\ubcf4 \ub300\ud589\uc0ac\ub294 \uadf8\ub4e4\uacfc \ubc00\uc811\ud55c \uad00\ub828\uc774 \uc788\uc73c\uba70 \ub9c9\ub300\ud55c \uc218\uc775\uc744 \uc62c\ub9ac\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5 \ub3d9\ud5a5\uc5d0 \uc0c1\ub2f9\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud604\uc7ac \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?
\n\u201c\ubbf8\ub514\uc5b4 \uad00\uacc4 \ubc0f \uc774\ubca4\ud2b8 \uad00\ub9ac\uc5d0 \ube44\ud574 \uc77c\ubc18 \ud64d\ubcf4 \uc11c\ube44\uc2a4\uac00 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.\u201d<\/p>\n

\ud604\uc7ac, \uc77c\ubc18 \ud64d\ubcf4(PR) \uc11c\ube44\uc2a4\uac00 \ubbf8\ub514\uc5b4 \uad00\uacc4 \ubc0f \uc774\ubca4\ud2b8 \uad00\ub9ac \ubd84\uc57c\uc5d0\uc11c \uc804\ud1b5\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \ud06c\uac8c \uc55e\uc9c0\ub974\uba70 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ud3c9\ud310 \uad00\ub9ac, \uc704\uae30 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \ub514\uc9c0\ud138 \ucc38\uc5ec \ub4f1\uc744 \ud3ec\uad04\ud558\ub294 \uc885\ud569\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc758 \ud544\uc694\uc131\uc744 \uc778\uc2dd\ud55c \uae30\uc5c5\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \ud22c\uba85\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ub178\ub825\ud568\uc5d0 \ub530\ub77c, \uc77c\ubc18 \ud64d\ubcf4 \uc11c\ube44\uc2a4\ub294 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9d5\uc5d0 \ub300\ud55c \ucd1d\uccb4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud64d\ubcf4 \ub300\ud589\uc0ac\uc758 \uc218\uc775 \ub9c8\uc9c4\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud558\ub294 \uc8fc\uc694 \uc2dc\uc7a5\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?
\n\u201c\uc18c\ub9e4 \ubc0f \uc0b0\uc5c5\uc6a9 \uac74\ubb3c\ubcf4\ub2e4 PR \uc5d0\uc774\uc804\uc2dc\uac00 \ub354 \uc790\uc8fc \uc774\uc6a9\ud558\ub294 \uc0ac\ubb34\uc6a9 \uac74\ubb3c\u201d<\/p>\n

\uc0ac\ubb34\uc6a9 \uac74\ubb3c\uc740 \uc804\ud1b5\uc801\uc778 \uc18c\ub9e4 \ubc0f \uc0b0\uc5c5\uc6a9 \uac74\ubb3c\uc744 \ub2a5\uac00\ud558\ub294 PR \uc5d0\uc774\uc804\uc2dc\uc758 \uc8fc\uc694 \uc218\uc775 \ucc3d\ucd9c \uae30\uc5c5\uc73c\ub85c \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uae30\uc5c5 \uc815\uccb4\uc131\uc5d0 \ub300\ud55c \uac15\uc870\uac00 \uc99d\uac00\ud558\uace0 \uc0ac\ubb34\uc2e4 \ud658\uacbd\uc5d0\uc11c \uc6b4\uc601\ub418\ub294 \uae30\uc5c5\ub4e4 \uac04\uc758 \ud6a8\uacfc\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \uc99d\uac00\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc758 \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud558\uace0, \uc784\ucc28\uc778\uc744 \uc720\uce58\ud558\uace0, \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\ub294 \ub370 \uc5f4\uc911\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc804\ubb38\uc801\uc778 PR \uc9c0\uc6d0\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacbd\uc7c1 \uad6c\ub3c4<\/p>\n

\ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc740 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ucd94\uac00\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Havas Red\ub294 PR Pundit Havas Red\ub85c \ube0c\ub79c\ub4dc\ub97c \ubcc0\uacbd\ud558\ub824\ub294 \uc758\ub3c4\ub85c, 2023\ub144 11\uc6d4 \uc778\ub3c4\uc5d0\uc11c \uc720\uba85\ud55c \ud64d\ubcf4 \ub300\ud589\uc0ac\uc778 PR Pundit\uc758 \ub300\ub2e4\uc218 \uc9c0\ubd84\uc744 \ub9e4\uc785\ud558\uba74\uc11c \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.
\n\ubd80\ud2f0\ud06c \uc2dd\uc74c\ub8cc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud68c\uc0ac\uc778 YC \ubbf8\ub514\uc5b4\ub294 2023\ub144 9\uc6d4, \ubbf8\uad6d\uc5d0\uc11c \uc720\uba85\ud55c \ub3c5\ub9bd \uc18c\uc720 \ud64d\ubcf4 \ud68c\uc0ac \uc911 \ud558\ub098\uc778 5WPR\uc5d0 \uc778\uc218\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc778\uc218\ub97c \ud1b5\ud574 5WPR\uc758 \uace0\uac1d\uce35\uacfc \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uac00 \ud655\uc7a5\ub418\uc5c8\uc73c\uba70, \ucd5c\ucca8\ub2e8 \ub514\uc9c0\ud138 \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\ub3c4 \ud655\ubcf4\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.
\nFact.MR\uc740 \uc774 \uc0c8\ub85c\uc6b4 \ubcf4\uace0\uc11c\uc5d0\uc11c \uc804 \uc138\uacc4\uc5d0 \uac78\uccd0 \ud3ec\uc9c0\uc154\ub2dd\ub41c \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc758 \uac00\uaca9\ub300, \ub9e4\ucd9c \uc131\uc7a5, \uc0dd\uc0b0 \ub2a5\ub825, \ud22c\uae30\uc801 \uae30\uc220 \ud655\uc7a5\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5 \uc870\uc0ac\uc758 \uc8fc\uc694 \ubd80\ubb38<\/p>\n

\uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4:
\n\uc77c\ubc18 \ud64d\ubcf4 \uc11c\ube44\uc2a4
\n\ub85c\ube44\/\uae30\uc5c5 \uc11c\ube44\uc2a4
\n\uc5b8\ub860 \uad00\uacc4
\n\uc774\ubca4\ud2b8 \uad00\ub9ac
\n\uae30\ud0c0<\/p>\n

\uc8fc\uc694 \uc2dc\uc7a5\ubcc4:
\n\uc0ac\ubb34\uc2e4 \uac74\ubb3c
\n\ub2e4\uc138\ub300 \uc8fc\ud0dd \uac74\ubb3c
\n\uc18c\ub9e4 \uac74\ubb3c
\n\uc0b0\uc5c5 \uac74\ubb3c
\n\uc219\ubc15 \uc2dc\uc124 \uac74\ubb3c<\/p>\n

\uc9c0\uc5ed\ubcc4:
\n\ubd81\ubbf8
\n\uc911\ub0a8\ubbf8
\n\ub3d9\uc720\ub7fd
\n\uc11c\uc720\ub7fd
\n\ub3d9\uc544\uc2dc\uc544
\n\ub0a8\uc544\uc2dc\uc544 \ubc0f \ud0dc\ud3c9\uc591 \uc9c0\uc5ed
\n\uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ubaa9\ucc28
\n1. \uc694\uc57d \ubcf4\uace0\uc11c
\n2. \ubd84\ub958 \uccb4\uacc4 \ubc0f \uc2dc\uc7a5 \uc815\uc758 \ub4f1 \uc0b0\uc5c5 \uc18c\uac1c
\n3. \uac70\uc2dc\uacbd\uc81c \uc694\uc778, \uc2dc\uc7a5 \uc5ed\ud559, \ucd5c\uadfc \uc0b0\uc5c5 \ubc1c\uc804 \ub4f1\uc744 \ud3ec\ud568\ud55c \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \uc131\uacf5 \uc694\uc778
\n4. \uacfc\uac70 \ubd84\uc11d\uacfc \ubbf8\ub798 \uc804\ub9dd\uc744 \ud3ec\ud568\ud55c \uc138\uacc4 \uc2dc\uc7a5 \uc218\uc694 \ubd84\uc11d\uacfc \uc608\uce21
\n5. \uac00\uaca9 \ubd84\uc11d
\n6. \uc138\uacc4 \uc2dc\uc7a5 \ubd84\uc11d\uacfc \uc608\uce21
\n6.1. \uc81c\ud488\uacfc \uc11c\ube44\uc2a4
\n6.2. \uc8fc\uc694 \uc2dc\uc7a5
\n7. \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ubcc4 \uc138\uacc4 \uc2dc\uc7a5 \ubd84\uc11d\uacfc \uc608\uce21
\n7.1. \uc77c\ubc18 \ud64d\ubcf4 \uc11c\ube44\uc2a4
\n7.2. \ub85c\ube44\/\uae30\uc5c5 \uc11c\ube44\uc2a4
\n7.3. \ubbf8\ub514\uc5b4 \uad00\uacc4
\n7.4. \uae30\ud0c0
\n7.5. \uc774\ubca4\ud2b8 \uad00\ub9ac
\n8. \uc8fc\uc694 \uc2dc\uc7a5\ubcc4 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc608\uce21
\n8.1. \uc0ac\ubb34\uc2e4 \uac74\ubb3c
\n8.2. \ub2e4\uc138\ub300 \uc8fc\ud0dd \uac74\ubb3c
\n8.3. \uc18c\ub9e4 \uac74\ubb3c
\n8.4. \uc0b0\uc5c5 \uac74\ubb3c
\n8.5. \uc811\uac1d \uac74\ubb3c
\n9. \uc9c0\uc5ed\ubcc4 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc608\uce21
\n9.1. \ubd81\ubbf8
\n9.2. \ub77c\ud2f4\uc544\uba54\ub9ac\uce74
\n9.3. \uc11c\uc720\ub7fd
\n9.4. \ub3d9\uc720\ub7fd
\n9.5. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591
\n9.6. \ub3d9\uc544\uc2dc\uc544
\n9.7. \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74
\n10. \ubd81\ubbf8 \uc9c0\uc5ed \uc8fc\uc694 \ubd80\ubb38\uacfc \uad6d\uac00\ubcc4 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc804\ub9dd
\n11. \ub77c\ud2f4\uc544\uba54\ub9ac\uce74 \uc8fc\uc694 \ubd80\ubb38\uacfc \uad6d\uac00\ubcc4 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc804\ub9dd
\n12. \uc11c\uc720\ub7fd \uc8fc\uc694 \ubd80\ubb38\uacfc \uad6d\uac00\ubcc4 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc804\ub9dd
\n13. \ub3d9\uc720\ub7fd \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n14. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n15. \ub3d9\uc544\uc2dc\uc544 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n16. \uc911\ub3d9, \uc544\ud504\ub9ac\uce74 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n17. 30\uac1c\uad6d\uc758 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4 \ud310\ub9e4 \uc608\uce21 \ubc0f \uc8fc\uc694 \uc2dc\uc7a5
\n18. \uc2dc\uc7a5 \uad6c\uc870 \ubd84\uc11d, \uc8fc\uc694 \uc5c5\uccb4\ubcc4 \uc810\uc720\uc728 \ubd84\uc11d, \uacbd\uc7c1 \ub300\uc2dc\ubcf4\ub4dc \ub4f1\uc744 \ud3ec\ud568\ud55c \uacbd\uc7c1 \uc804\ub9dd
\n19. \ud68c\uc0ac \ud504\ub85c\ud544
\n19.1. Edelman
\n19.2. Weber Shandwick
\n19.3. FleishmanHillard
\n19.4. Burson Cohn & Wolfe (BCW)
\n19.5. Ketchum
\n19.6. Ogilvy PR
\n19.7. Hill+Knowlton Strategies
\n19.8. Interpublic Group (IPG)
\n19.9. Grayling
\n19.10. Golin<\/p>\n

 <\/p>\n

– \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 –
\n2024\ub144 \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc740 \uc5bc\ub9c8\ub098 \ud074\uae4c\uc694?
\n2024\ub144 \ud64d\ubcf4 \ub300\ud589\uc0ac\uc758 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc740 \ubbf8\ud654 595\uc5b5 \ub2ec\ub7ec\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4.<\/p>\n

2034\ub144\uae4c\uc9c0 \ud64d\ubcf4 \ub300\ud589\uc0ac\uc758 \uc218\uc694\ub294 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?
\n\ud64d\ubcf4 \ub300\ud589\uc0ac\ub97c \uc704\ud55c \uc81c\ud488 \ud310\ub9e4\ub294 2034\ub144\uae4c\uc9c0 \ubbf8\ud654 1,174\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc758 \uc218\uc694 \uc99d\uac00 \uc804\ub9dd\uc740 \uc5b4\ub5a8\uae4c\uc694?
\n\uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud64d\ubcf4 \ub300\ud589\uc0ac\uc5d0 \ub300\ud55c \uc218\uc694\ub294 2024\ub144\ubd80\ud130 2034\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\ud55c\uad6d \uc2dc\uc7a5\uc740 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc18d\ub3c4\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\uae4c?
\n\ud55c\uad6d \uc2dc\uc7a5\uc740 2034\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 5.5%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4\ub294 \uc5b4\ub514\uc785\ub2c8\uae4c?
\n\uc774 \ubd84\uc57c\uc758 \uc120\ub3c4 \uae30\uc5c5\uc73c\ub85c\ub294 APCO Worldwide, BlueFocus, Brunswick Corporation \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub3d9\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc758 \uc804\ub9dd\uc740 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c?
\n\ub3d9\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc740 2034\ub144\uae4c\uc9c0 \ubbf8\ud654 254\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub514\uc5b4 \uad00\uacc4 \ubd80\ubb38\uc758 \uc218\uc694\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\uae4c?
\n\ubbf8\ub514\uc5b4 \uad00\uacc4\uc5d0 \ub300\ud55c \uc218\uc694\ub294 2034\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.3%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5 \uc804\ub9dd (2024\ub144~2034\ub144)<\/p>\n

Fact.MR\uc774 \ucd5c\uadfc \ubc1c\ud45c\ud55c \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc740 2024\ub144\uc5d0 \ubbf8\ud654 595\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4. \uc774 \uc0b0\uc5c5\uc740 \uc5f0\ud3c9\uade0 7%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uba70 2034\ub144 \ud3c9\uac00 \uae30\uac04 \ub9d0\uae4c\uc9c0 \ubbf8\ud654 1,174\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5 \ud655\uc7a5\uc5d0 \uae30\uc5ec\ud558\ub294 \uc8fc\uc694 \uc694\uc778 \uc911 \ud558\ub098\ub294 \ud6a8\uc728\uc801\uc778 \ud3c9\ud310 \uad00\ub9ac \ub3c4\uad6c\ub85c\uc11c \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc694\uad6c\uac00 \ub354 \ub9ce\uc740 \uc870\uc9c1\uc5d0\uc11c \uae09\uc99d\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc5ec\ub7ec \uc815\uce58\uc778, \uacf5\uc778, \ubcd1\uc6d0, NGO, \ube0c\ub79c\ub4dc\uac00 \uc5ec\ub860\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc774\ud574\uad00\uacc4\uc790\ub97c \ub298\ub9ac\ub294 \ub370 \uc774\uc810\uc744 \uc5bb\uae30 \uc704\ud574 \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \ud64d\ubcf4(PR) \ud68c\uc0ac\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ud64d\ubcf4(PR)\ub97c \uc704\ud574 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\ub97c \ube60\ub974\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc790\ub3d9\ud654\ub41c \uad11\uace0\ub77c\uace0\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 PR\uc744 \ud1b5\ud574 \uae30\uc5c5\uc758 \ud3ed\uc774 \ub113\uc5b4\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc800\uba85\ud55c \ub3c5\ub9bd PR \uc5d0\uc774\uc804\uc2dc\uc778 MikeWorldWide\ub294 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 2023\ub144\uc5d0 MRB Public Relations, Inc.\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc778\uc218\ub97c \ud1b5\ud574 \ubd84\uc11d\uac00 \uad00\uacc4 \ubc0f \ubbf8\ub514\uc5b4 \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \ud3ec\ud568\ud55c \uae30\uc220 \uc911\uc2ec PR\uc5d0 \ub300\ud55c MRB\uc758 \ud2b9\ubcc4\ud55c \uc9c0\uc2dd\uc744 \ud1b5\ud574 \ud68c\uc0ac\uc758 \uc804 \uc138\uacc4 \uae30\uc220 \uc2e4\ubb34\uac00 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc774 \ud655\uc0b0\ub428\uc5d0 \ub530\ub77c, \ud64d\ubcf4 \ub2f4\ub2f9\uc790\ub4e4\uc740 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc640 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ud1b5\ud568\uc73c\ub85c\uc368 \uae4a\uc740 \uc720\ub300\uac10\uacfc \ube0c\ub79c\ub4dc \uc639\ud638\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c, \uc774\uc81c \uc9c4\uc815\uc131\uacfc \uac1c\ubc29\uc131\uc740 \ud64d\ubcf4 \ucea0\ud398\uc778\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ud574\uad00\uacc4\uc790\ub4e4\uacfc\uc758 \uc2e0\ub8b0\uc640 \ubbff\uc74c\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574, \uae30\uc5c5\ub4e4\uc740 \uc9c4\uc2e4\ud55c \uc18c\ud1b5\uacfc \ub3c4\ub355\uc801 \ud589\ub3d9\uc5d0 \ub192\uc740 \uac00\uce58\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec \uae30\uc5c5\ub4e4\uc774 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \ubb38\uc81c\uc640 \uad00\ub828\ub41c \ud64d\ubcf4 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uae30\uc5c5\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784\uc5d0 \ub300\ud55c \ud5cc\uc2e0\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud3c9\ud310\uc774 \ud5a5\uc0c1\ub418\uace0, \uc0ac\ud68c\uc801 \uc758\uc2dd\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\ub4e4\uc774 \ubaa9\uc801 \uc9c0\ud5a5\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \ud638\uc758\uc801\uc73c\ub85c \ubc18\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud64d\ubcf4 \ub2f4\ub2f9\uc790\ub4e4\uc740 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\uace0 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud64d\ubcf4\ud300\uc740 \ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \ud6a8\uc728\uc131\uacfc \ud22c\uc790 \uc218\uc775\ub960\uc744 \ub192\uc774\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc744 \uac1c\ubc1c\ud560 \ub54c \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc120\ud0dd\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc744 \uac15\uc870\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uace0 \uc0c1\ub2f9\ud55c \uaddc\ubaa8\uc758 \uacbd\uc81c\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ub300\uae30\uc5c5\uc5d0\uc11c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \ub354 \uc790\uc8fc \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\ub4e4\uc740 \ubd84\uc11d\uacfc \uc778\uacf5\uc9c0\ub2a5\uc744 \uc81c\ud488\uc5d0 \ud1b5\ud569\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc774 \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\ub97c \ud3c9\uac00\ud560 \ub54c \ucd94\uac00\uc801\uc778 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc5ec \ud64d\ubcf4 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13091","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/13091"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=13091"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/13091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=13091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=13091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=13091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}