{"id":17840,"date":"2024-11-18T04:20:13","date_gmt":"2024-11-18T04:20:13","guid":{"rendered":"https:\/\/www.mizuho.kr\/?p=791"},"modified":"2026-03-22T17:25:54","modified_gmt":"2026-03-22T08:25:54","slug":"digital-out-of-home-market-smrc","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/digital-out-of-home-market-smrc\/","title":{"rendered":"\uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678 \uc2dc\uc7a5 : \uc720\ud615\ubcc4 (\ube4c\ubcf4\ub4dc, \ud0c4\uc18c \uad50\ud1b5, \uac00\ub85c \uac00\uad6c \ubc0f \uae30\ud0c0 \uc720\ud615)"},"content":{"rendered":"

\"\"<\/p>\n

1 \uc694\uc57d<\/strong><\/b><\/p>\n

2 \uc11c\ubb38<\/strong><\/p>\n

2.1 \uc694\uc57d<\/p>\n

2.2 \uc2a4\ud14c\uc774\ud06c \ud640\ub354<\/p>\n

2.3 \uc5f0\uad6c \ubc94\uc704<\/p>\n

2.4 \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n

2.4.1 \ub370\uc774\ud130 \ub9c8\uc774\ub2dd<\/p>\n

2.4.2 \ub370\uc774\ud130 \ubd84\uc11d<\/p>\n

2.4.3 \ub370\uc774\ud130 \uac80\uc99d<\/p>\n

2.4.4 \uc5f0\uad6c \uc811\uadfc \ubc29\uc2dd<\/p>\n

2.5 \uc5f0\uad6c \ucd9c\ucc98<\/p>\n

2.5.1 1\ucc28 \uc5f0\uad6c \ucd9c\ucc98<\/p>\n

2.5.2 \ubcf4\uc870 \uc5f0\uad6c \ucd9c\ucc98<\/p>\n

2.5.3 \uac00\uc815<\/p>\n

3 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubd84\uc11d<\/strong><\/b><\/p>\n

3.1 \uc18c\uac1c<\/p>\n

3.2 \ub3d9\uc778<\/p>\n

3.3 \uc81c\uc57d<\/p>\n

3.4 \uae30\ud68c<\/p>\n

3.5 \uc704\ud611<\/p>\n

3.6 \uae30\uc220 \ubd84\uc11d<\/p>\n

3.7 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ubd84\uc11d<\/p>\n

3.8 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubd84\uc11d<\/p>\n

3.9 \uc2e0\ud765 \uc2dc\uc7a5<\/p>\n

3.10 \ucf54\ub85c\ub09819\uc758 \uc601\ud5a5<\/p>\n

4 \ud3ec\ud130\uc758 \ub2e4\uc12f \uac00\uc9c0 \ud798 \ubd84\uc11d<\/strong><\/b><\/p>\n

4.1 \uacf5\uae09\uc790\uc758 \ud611\uc0c1\ub825<\/p>\n

4.2 \uad6c\ub9e4\uc790\uc758 \ud611\uc0c1\ub825<\/p>\n

4.3 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n

4.4 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n

4.5 \uacbd\uc7c1 \uacbd\uc7c1<\/p>\n

5 \uc720\ud615\ubcc4 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678 \uc2dc\uc7a5<\/strong><\/b><\/p>\n

5.1 \uc18c\uac1c<\/p>\n

5.2 \ube4c\ubcf4\ub4dc<\/p>\n

5.3 \ub300\uc911 \uad50\ud1b5<\/p>\n

5.4 \uac70\ub9ac \uac00\uad6c<\/p>\n

5.5 \uae30\ud0c0 \uc720\ud615<\/p>\n

6 \uae30\uc220\ubcc4 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc2dc\uc7a5<\/strong><\/b><\/p>\n

6.1 \uc18c\uac1c<\/p>\n

6.2 LED (\ubc1c\uad11 \ub2e4\uc774\uc624\ub4dc)<\/p>\n

6.3 LCD (\uc561\uc815 \ub514\uc2a4\ud50c\ub808\uc774)<\/p>\n

6.4 \ud50c\ub77c\uc988\ub9c8<\/p>\n

6.5 OLED (\uc720\uae30 \ubc1c\uad11 \ub2e4\uc774\uc624\ub4dc)<\/p>\n

6.6 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c<\/p>\n

6.7 \uc778\ud130\ub799\ud2f0\ube0c \uae30\uc220<\/p>\n

6.8 \uae30\ud0c0 \uae30\uc220<\/p>\n

7 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ubcc4 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678 \uc2dc\uc7a5<\/strong><\/b><\/p>\n

7.1 \uc18c\uac1c<\/p>\n

7.2 \ub9e4\uc7a5 \ub0b4 \uad11\uace0<\/p>\n

7.3 \ucc3d \ub514\uc2a4\ud50c\ub808\uc774<\/p>\n

7.4 \ud310\ub9e4 \uc2dc\uc810 (POS) \uad11\uace0<\/p>\n

7.5 \uad50\ud1b5 \ubd84\uc57c\uc758 \ub514\uc9c0\ud138 \uc0ac\uc774 \ub2c8\uc9c0<\/p>\n

7.6 \uae30\ud0c0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/p>\n

8 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubcc4 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678 \uc2dc\uc7a5<\/strong><\/b><\/p>\n

8.1 \uc18c\uac1c<\/p>\n

8.2 \uc18c\ub9e4<\/p>\n

8.3 \uc790\ub3d9\ucc28<\/p>\n

8.4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/p>\n

8.5 \uac74\uac15 \uad00\ub9ac<\/p>\n

8.6 \uc5ec\ud589 \ubc0f \uad00\uad11<\/p>\n

8.7 \uad50\uc721<\/p>\n

8.8 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790<\/p>\n

9 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678 \uc2dc\uc7a5, \uc9c0\uc5ed\ubcc4 \ud604\ud669<\/strong><\/b><\/p>\n

9.1 \uc18c\uac1c<\/p>\n

9.2 \ubd81\ubbf8<\/p>\n

9.2.1 \ubbf8\uad6d<\/p>\n

9.2.2 \uce90\ub098\ub2e4<\/p>\n

9.2.3 \uba55\uc2dc\ucf54<\/p>\n

9.3 \uc720\ub7fd<\/p>\n

9.3.1 \ub3c5\uc77c<\/p>\n

9.3.2 \uc601\uad6d<\/p>\n

9.3.3 \uc774\ud0c8\ub9ac\uc544<\/p>\n

9.3.4 \ud504\ub791\uc2a4<\/p>\n

9.3.5 \uc2a4\ud398\uc778<\/p>\n

9.3.6 \uae30\ud0c0 \uc720\ub7fd<\/p>\n

9.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n

9.4.1 \uc77c\ubcf8<\/p>\n

9.4.2 \uc911\uad6d<\/p>\n

9.4.3 \uc778\ub3c4<\/p>\n

9.4.4 \ud638\uc8fc<\/p>\n

9.4.5 \ub274\uc9c8\ub79c\ub4dc<\/p>\n

9.4.6 \ub300\ud55c\ubbfc\uad6d<\/p>\n

9.4.7 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed<\/p>\n

9.5 \ub0a8\ubbf8<\/p>\n

9.5.1 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n

9.5.2 \ube0c\ub77c\uc9c8<\/p>\n

9.5.3 \uce60\ub808<\/p>\n

9.5.4 \ub0a8\ubbf8\uc758 \ub098\uba38\uc9c0 \uc9c0\uc5ed<\/p>\n

9.6 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n

9.6.1 \uc0ac\uc6b0\ub514 \uc544\ub77c\ube44\uc544<\/p>\n

9.6.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n

9.6.3 \uce74\ud0c0\ub974<\/p>\n

9.6.4 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/p>\n

9.6.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\uc758 \ub098\uba38\uc9c0 \uc9c0\uc5ed<\/p>\n

10 \uc8fc\uc694 \uac1c\ubc1c \uc0ac\ud56d<\/strong><\/b><\/p>\n

10.1 \uacc4\uc57d, \ud30c\ud2b8\ub108\uc2ed, \ud611\uc5c5 \ubc0f \ud569\uc791 \ud22c\uc790<\/p>\n

10.2 \uc778\uc218 \ubc0f \ud569\ubcd1<\/p>\n

10.3 \uc2e0\uc81c\ud488 \ucd9c\uc2dc<\/p>\n

10.4 \ud655\uc7a5<\/p>\n

10.5 \uae30\ud0c0 \uc8fc\uc694 \uc804\ub7b5<\/p>\n

11 \ud68c\uc0ac \ud504\ub85c\ud30c\uc77c\ub9c1<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc2a4\ud2b8\ub798\ud2f0\uc2a4\ud2f1\uc2a4 MRC\uc5d0 \ub530\ub974\uba74 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \uc2dc\uc7a5\uc740 2024\ub144 327\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc774\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 12.7%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \uc131\uc7a5\ud558\uc5ec 2030\ub144\uc5d0\ub294 671\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH)\ub294 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \uacf5\uacf5\uc7a5\uc18c\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ud0c0\uac9f \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uc625\uc678\uad11\uace0\uc758 \ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4. \uae30\uc874\uc758 \uc815\uc801\uc778 \uad11\uace0\ud310\uacfc \ub2ec\ub9ac DOOH\ub294 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0, LED \ub514\uc2a4\ud50c\ub808\uc774 \ub610\ub294 \ub300\ud654\ud615 \ud130\uce58\uc2a4\ud06c\ub9b0\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9e4\ub825\uc801\uc774\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. DOOH\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ub3d9\uc801 \ucf58\ud150\uce20, \uc2e4\uc2dc\uac04 \uc0c1\ud638\uc791\uc6a9, \ud0c0\uac9f\ud305, \ud2b8\ub798\ud53d\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \ub192\uc740 \uac00\uc2dc\uc131, \uc5ec\ub7ec \uad11\uace0\ub97c \ud68c\uc804\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \ud1b5\ud55c \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5 \uc5ed\ud559:
\n\ub3d9\uc778:
\n\uace0\ud574\uc0c1\ub3c4 \uc2a4\ud06c\ub9b0\uc758 \uac00\uc6a9\uc131 \ubc0f \uc2a4\ub9c8\ud2b8 \uae30\uc220\uc758 \ud1b5\ud569
\nLED \ubc0f OLED \ub514\uc2a4\ud50c\ub808\uc774\uc640 \uac19\uc740 \uace0\ud574\uc0c1\ub3c4 \uc2a4\ud06c\ub9b0\uc740 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \uc2dc\uac01\uc801 \ub9e4\ub825\uacfc \ucc38\uc5ec\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ud130\uce58\uc2a4\ud06c\ub9b0, \ubaa8\uc158 \uc13c\uc11c, \uc548\uba74 \uc778\uc2dd\uacfc \uac19\uc740 \uc2a4\ub9c8\ud2b8 \uae30\uc220\uc740 \ub300\ud654\ud615 \uad11\uace0 \uacbd\ud5d8\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc218\ub3d9\uc801\uc778 \uc2dc\uccad\uc744 \ub2a5\ub3d9\uc801\uc778 \ucc38\uc5ec\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc778\ud654\ub294 \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uc5ec \uc804\ubc18\uc801\uc778 \ucc38\uc5ec\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ub450 \uae30\uc220 \ubaa8\ub450 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \ube0c\ub79c\ub4dc \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.
\n\uc81c\uc57d:
\n\ub192\uc740 \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9
\n\uc2a4\ud06c\ub9b0, \uad11\uace0\ud310, \ud0a4\uc624\uc2a4\ud06c\uc640 \uac19\uc740 \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ub192\uc740 \ucd08\uae30 \ube44\uc6a9\uc740 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc9c4\uc785\uc744 \ubc29\ud574\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \uacbd\uc7c1 \ub2a5\ub825\uc744 \uc81c\ud55c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub300\uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc9c0\ubc30\ub825 \uc9d1\uc911\uc740 \uad11\uace0 \uc811\uadfc \ubc29\uc2dd\uc758 \ud601\uc2e0\uacfc \ucc3d\uc758\uc131\uc744 \uc800\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0 \ud2b9\ud788 \uc608\uc0b0\uc774 \uc81c\ud55c\ub41c \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\ub294 DOOH \uad11\uace0\uc758 \ub3c4\uc785 \uc18d\ub3c4\uac00 \ub290\ub824\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\uae30\ud68c:
\n\ud22c\uc790 \uc218\uc775\ub960(ROI) \uce21\uc815 \uae30\ub2a5
\nDOOH \ucea0\ud398\uc778\uc5d0\uc11c ROI\ub97c \uce21\uc815\ud558\ub824\uba74 QR\ucf54\ub4dc \ubc0f NFC \uae30\uc220\uacfc \uac19\uc740 \uc778\ud130\ub799\ud2f0\ube0c \uc694\uc18c\ub97c \ud1b5\ud569\ud558\uc5ec \uc18c\ube44\uc790 \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uacfc\uac70 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ud0c0\uac9f\ud305\uacfc \uba54\uc2dc\uc9c0\ub97c \uac1c\uc120\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\uace0 \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uad11\uace0\uc8fc\uac00 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.
\n\uc704\ud611:
\n\uad11\uace0 \uc0ac\uae30 \ubc0f \uce21\uc815 \uacfc\uc81c
\n\uad11\uace0 \uc0ac\uae30\ub294 \uc131\uacfc \uc9c0\ud45c\ub97c \uc65c\uace1\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ucea0\ud398\uc778\uc774 \uc870\uae30\uc5d0 \uc885\ub8cc\ub418\uac70\ub098 \ub9ac\uc18c\uc2a4\uac00 \uc798\ubabb \ud560\ub2f9\ub418\uc5b4 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uac00 \ub354\uc6b1 \uac10\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0 \uc0ac\uae30\ub294 \uc9c0\ud45c\uc640 \ud50c\ub7ab\ud3fc\uc758 \ubb34\uacb0\uc131\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc\ub4e4\uc758 \ubd88\uc2e0\uc744 \uac00\uc911\uc2dc\ucf1c \uad11\uace0\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \ub5a8\uc5b4\ub728\ub9ac\ub294 \uc6d0\uc778\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ub8b0\uc758 \uc57d\ud654\ub294 \ud2b9\ud788 \ud22c\uba85\uc131\uc774 \uc810\uc810 \ub354 \uc694\uad6c\ub418\ub294 \uc2dc\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc \ud3c9\ud310\uacfc \uc18c\ube44\uc790 \uad00\uacc4\uc5d0 \uc7a5\uae30\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\ucf54\ub85c\ub09819\uc758 \uc601\ud5a5:
\n\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc740 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc2dc\uc7a5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc720\ub3d9\uc778\uad6c\uac00 \ub9ce\uc740 \uc9c0\uc5ed\uc758 \uad11\uace0 \uc9c0\ucd9c\uacfc \uc720\ub3d9\uc778\uad6c\uac00 \uae09\uaca9\ud788 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ubd09\uc1c4\uc640 \uc0ac\ud68c\uc801 \uac70\ub9ac\ub450\uae30 \uc870\uce58\ub85c \uc778\ud574 \uc0ac\ub78c\ub4e4\uc740 \uc9d1\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \ucd9c\ud1f4\uadfc\uc774\ub098 \uacf5\uacf5\uc7a5\uc18c \ubc29\ubb38\uc744 \uc904\uc774\ub294 \ub4f1 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \uadf9\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud32c\ub370\ubbf9\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \uae09\ubcc0\ud558\ub294 \ud658\uacbd\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uace0 DOOH\uc5d0 \uc2a4\ub9c8\ud2b8 \uae30\uc220\uc744 \ud1b5\ud569\ud558\ub294 \uac83\uc744 \uac00\uc18d\ud654\ud588\uc2b5\ub2c8\ub2e4.
\n\ube4c\ubcf4\ub4dc \ubd80\ubb38\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uaddc\ubaa8\uac00 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.
\n\uc815\uc801\uc778 \uad11\uace0\ud310\uc5d0 \ube44\ud574 \ub3d9\uc601\uc0c1 \ubc0f \uc560\ub2c8\uba54\uc774\uc158\uacfc \uac19\uc740 \ub3d9\uc801\uc778 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0\ud310\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uaddc\ubaa8\uac00 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub610\ud55c \uc720\uc5f0\uc131\uacfc \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc2dc\uac04\ub300\ub098 \uc7a0\uc7ac \uace0\uac1d \uc778\uad6c \ud1b5\uacc4\uc640 \uac19\uc740 \uc694\uc778\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc2dc\uc7a5 \ubcc0\ud654\ub098 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub300\uc751\ud558\uc5ec \uad00\ub828\uc131\uacfc \ud6a8\uacfc\ub97c \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c \ubd80\ubb38\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.
\n\ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c \ubd80\ubb38\uc740 \uad11\uace0\uc8fc\uac00 \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\uc5d0\uc11c \uc5ec\ub7ec \ub514\uc9c0\ud138 \ud654\uba74\uc5d0 \ucf58\ud150\uce20\ub97c \ubc30\ud3ec\ud558\uc5ec \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8 \ubc0f \ucea0\ud398\uc778 \uc870\uc815\uc744 \uac00\ub2a5\ud558\uac8c\ud568\uc73c\ub85c\uc368 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub610\ud55c \ubd84\uc11d \ub3c4\uad6c\ub97c \ud1b5\ud569\ud558\uc5ec \uc2dc\uccad\uc790 \ucc38\uc5ec\ub3c4\uc640 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd94\uc801\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uc5ec \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uacfc \ub354 \ub098\uc740 ROI\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\n\uc810\uc720\uc728\uc774 \uac00\uc7a5 \ub192\uc740 \uc9c0\uc5ed:
\n\ubd81\ubbf8\ub294 \uace0\ud574\uc0c1\ub3c4 \uc2a4\ud06c\ub9b0\uacfc \uc5d0\ub108\uc9c0 \ud6a8\uc728\uc801\uc778 \ub514\uc9c0\ud138 \uad11\uace0\ud310\uacfc \uac19\uc740 \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c DOOH \uad11\uace0\uc758 \uc2dc\uac01\uc801 \ub9e4\ub825\uc774 \ud5a5\uc0c1\ub418\uc5b4 \ub354 \ub9ce\uc740 \uad11\uace0\uc8fc\ub97c \ub04c\uc5b4\ub4e4\uc774\uba74\uc11c \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc2e4\uc2dc\uac04 \uad11\uace0 \uac8c\uc7ac\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uba70, \ubd81\ubbf8\uc758 \uae09\uc18d\ud55c \ub3c4\uc2dc\ud654\ub85c \uc778\ud574 \uacf5\uacf5\uc7a5\uc18c\uc758 \uc720\ub3d9 \uc778\uad6c\uac00 \uc99d\uac00\ud558\uc5ec \ub2e4\uc591\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub354 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4.
\n\uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc9c0\uc5ed:
\n\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc911\uad6d\uc740 \uc218\uc694 \uc99d\uac00\uc640 \uace0\uac1d \uc601\ud5a5\ub825\uc73c\ub85c \uc778\ud574 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 DOOH \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc911 \ud558\ub098\uc778 \uc778\ub3c4 \uc5ed\uc2dc \uae09\uc18d\ud55c \ub3c4\uc2dc\ud654, \uad6c\ub9e4\ub825 \uc99d\uac00, \uc911\uc0b0\uce35 \ud655\ub300\ub85c \uc778\ud574 \uc9c0\ubc30\ub825\uc744 \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ub3c4\uc2dc\ud654, \uae30\uc220 \ubc1c\uc804, \uacf5\uacf5\uc7a5\uc18c\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ub178\ucd9c \uc99d\uac00, \uc778\ud130\ub137 \ubcf4\uae09\ub960 \uc0c1\uc2b9\uacfc \uac19\uc740 \uc694\uc778\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uac1c\ubc1c:
\n2024\ub144 9\uc6d4, \uc0bc\uc131\uc804\uc790\ub294 \uc0c8\ub85c\uc6b4 \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uac24\ub7ed\uc2dc \uae30\uae30\uc5d0 \ucd5c\uc2e0 \uac24\ub7ed\uc2dc AI \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 One UI 6.1.1,1\uc758 \ud655\uc7a5\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uc0dd\uc0b0\uc131 \ubc0f \ucc3d\uc758\uc131 \uc804\ubc18\uc5d0 \uac78\uce5c \ucd5c\uc2e0 \uace0\uae09 \uae30\ub2a5\uc744 \uac16\ucd98 \uc5c5\ub370\uc774\ud2b8\ub41c OS\ub294 \uc0ac\uc6a9\uc790\uc758 \ubaa8\ub4e0 \ubaa8\ubc14\uc77c \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \ub354\uc6b1 \uc9c0\ub2a5\uc801\uc774\uace0 \ud3b8\ub9ac\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4.
\n2024\ub144 7\uc6d4, \ub2e5\ud2b8\ub85c\ub2c9\uc2a4\uc640 \uc624\ud508 \ubbf8\ub514\uc5b4\ub294 \uc601\uad6d \ub0b4 \uc8fc\uc694 \uc7a5\uc18c\uc5d0 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc9c0\uc18d\ud558\uace0 \uc788\uc73c\uba70, \uac00\uc7a5 \ucd5c\uadfc\uc5d0\ub294 \ub7f0\ub358 \uc678\uacfd\uc758 \uccab \ubc88\uc9f8 \ubc15\uc2a4\ud30c\ud06c \uc9c0\uc810\uc778 \ubc15\uc2a4\ud30c\ud06c \ub9ac\ubc84\ud480\uc5d0 \uc0c8\ub85c\uc6b4 LED\ub97c \uc124\uce58\ud558\uc5ec \ub7f0\ub358 \ube0c\ub9ad\ub808\uc778\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\ub97c \ub9ac\ubc84\ud480\uc758 \ubc1c\ud2f1 \ud2b8\ub77c\uc774\uc575\uae00\uc5d0 \uc120\ubcf4\uc774\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.
\n\ub300\uc0c1 \uc720\ud615:
\n– \ube4c\ubcf4\ub4dc
\n– \ub300\uc911\uad50\ud1b5
\n– \uac70\ub9ac \uac00\uad6c
\n– \uae30\ud0c0 \uc720\ud615
\n\uc801\uc6a9 \uae30\uc220
\n– LED(\ubc1c\uad11 \ub2e4\uc774\uc624\ub4dc)
\n– LCD(\uc561\uc815 \ub514\uc2a4\ud50c\ub808\uc774)
\n– \ud50c\ub77c\uc988\ub9c8
\n– OLED(\uc720\uae30 \ubc1c\uad11 \ub2e4\uc774\uc624\ub4dc)
\n– \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c
\n– \uc778\ud130\ub799\ud2f0\ube0c \uae30\uc220
\n– \uae30\ud0c0 \uae30\uc220
\n\uc801\uc6a9 \ubd84\uc57c
\n– \ub9e4\uc7a5 \ub0b4 \uad11\uace0
\n– \uc708\ub3c4\uc6b0 \ub514\uc2a4\ud50c\ub808\uc774
\n– \ud310\ub9e4 \uc2dc\uc810(POS) \uad11\uace0
\n– \uad50\ud1b5 \ubd84\uc57c \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0
\n– \uae30\ud0c0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158
\n\ucd5c\uc885 \uc0ac\uc6a9\uc790 \ub300\uc0c1:
\n– \uc18c\ub9e4\uc5c5
\n– \uc790\ub3d9\ucc28
\n– \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8
\n– \ud5ec\uc2a4\ucf00\uc5b4
\n– \uc5ec\ud589 \ubc0f \uad00\uad11
\n– \uad50\uc721
\n– \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790
\n\uc9c0\uc6d0 \uc9c0\uc5ed
\n– \ubd81\ubbf8
\no \ubbf8\uad6d
\no \uce90\ub098\ub2e4
\no \uba55\uc2dc\ucf54
\n– \uc720\ub7fd
\no \ub3c5\uc77c
\no \uc601\uad6d
\no \uc774\ud0c8\ub9ac\uc544
\no \ud504\ub791\uc2a4
\no \uc2a4\ud398\uc778
\no \uae30\ud0c0 \uc720\ub7fd
\n– \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591
\no \uc77c\ubcf8
\no \uc911\uad6d
\no \uc778\ub3c4
\no \ud638\uc8fc
\no \ub274\uc9c8\ub79c\ub4dc
\no \ub300\ud55c\ubbfc\uad6d
\no \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed
\n– \ub0a8\ubbf8
\no \uc544\ub974\ud5e8\ud2f0\ub098
\no \ube0c\ub77c\uc9c8
\no \uce60\ub808
\no \uae30\ud0c0 \ub0a8\ubbf8
\n– \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74
\no \uc0ac\uc6b0\ub514 \uc544\ub77c\ube44\uc544
\no \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8
\no \uce74\ud0c0\ub974
\no \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d
\no \uae30\ud0c0 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74
\n\ubcf4\uace0\uc11c\uc758 \uc8fc\uc694 \ub0b4\uc6a9
\n– \uc9c0\uc5ed \ubc0f \uad6d\uac00\ubcc4 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uc810\uc720\uc728 \ud3c9\uac00
\n– \uc2e0\uaddc \ucc38\uac00\uc790\ub97c \uc704\ud55c \uc804\ub7b5\uc801 \uad8c\uc7a5 \uc0ac\ud56d
\n– 2022\ub144, 2023\ub144, 2024\ub144, 2026\ub144, 2030\ub144\uc758 \uc2dc\uc7a5 \ub370\uc774\ud130\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.
\n– \uc2dc\uc7a5 \ub3d9\ud5a5 (\ub3d9\uc778, \uc81c\uc57d, \uae30\ud68c, \uc704\ud611, \uacfc\uc81c, \ud22c\uc790 \uae30\ud68c \ubc0f \uad8c\uc7a5 \uc0ac\ud56d)
\n– \uc2dc\uc7a5 \ucd94\uc815\uce58\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \ubd80\ubb38\uc758 \uc804\ub7b5\uc801 \uad8c\uc7a5 \uc0ac\ud56d
\n– \uc8fc\uc694 \uacf5\ud1b5 \ud2b8\ub80c\ub4dc\ub97c \ub9e4\ud551\ud558\ub294 \uacbd\uc7c1 \uc870\uacbd \ub9e4\ud551
\n– \uc0c1\uc138\ud55c \uc804\ub7b5, \uc7ac\ubb34 \ubc0f \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d\uc744 \ud3ec\ud568\ud55c \ud68c\uc0ac \ud504\ub85c\ud30c\uc77c\ub9c1
\n– \ucd5c\uc2e0 \uae30\uc220 \ubc1c\uc804\uc744 \ub9e4\ud551\ud558\ub294 \uacf5\uae09\ub9dd \ub3d9\ud5a5<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17840","post","type-post","status-publish","format-standard","hentry","category-industry-research-report"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/17840"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=17840"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/17840\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=17840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=17840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=17840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}