{"id":23187,"date":"2025-08-06T08:14:45","date_gmt":"2025-08-06T08:14:45","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/?p=23187"},"modified":"2026-09-13T11:13:39","modified_gmt":"2026-09-13T02:13:39","slug":"loyalty-management-market-mam","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/loyalty-management-market-mam\/","title":{"rendered":"\uc138\uacc4\uc758 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 (~2030\ub144) : \uc81c\uacf5 \uc720\ud615(\uc194\ub8e8\uc158(\ud50c\ub7ab\ud3fc \uae30\ubc18, API \uae30\ubc18) \ubc0f \uc11c\ube44\uc2a4)"},"content":{"rendered":"

\"\"<\/p>\n

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\uacbd\ud5d8\ud615 \ubcf4\uc0c1 \uc81c\uacf5\uacfc \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ud2f0 \uad6c\ucd95\uc740 \ucda9\uc131\ub3c4 \uad00\ub9ac\uc758 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \ud604\ub300 \uc18c\ube44\uc790\ub4e4\uc740 \uc21c\uc218\ud55c \uae08\uc804\uc801 \uc778\uc13c\ud2f0\ube0c\ubcf4\ub2e4 \ub3c5\ud2b9\ud55c \uacbd\ud5d8\uacfc \uc18c\uc18d\uac10\uc5d0 \ub354 \ud070 \uac00\uce58\ub97c \ub450\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \ub3c5\uc810\uc801 \uc811\uadfc \uad8c\ud55c, \ub9de\ucda4\ud615 \uc6cc\ud06c\uc20d, \uc77c\ubc18 \uad6c\ub9e4\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc5c6\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc11c\ube44\uc2a4 \uc81c\uacf5 \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, \ube0c\ub79c\ub4dc \uc8fc\ubcc0\uc5d0 \ud65c\uae30\ucc2c \uc628\ub77c\uc778 \ub610\ub294 \uc624\ud504\ub77c\uc778 \ucee4\ubba4\ub2c8\ud2f0\ub97c \uc721\uc131\ud558\uba74 \uace0\uac1d\ub4e4\uc774 \ube44\uc2b7\ud55c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\uace0 \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\uba70 \ub354 \ud070 \ubb34\uc5b8\uac00\uc758 \uc77c\ubd80\ub77c\ub294 \ub290\ub08c\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4. \uc774 \ucee4\ubba4\ub2c8\ud2f0 \uc694\uc18c\ub294 \uac10\uc815\uc801 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \uc0ac\uc6a9\uc790 \uc0dd\uc131 \ucf58\ud150\uce20\ub97c \uc7a5\ub824\ud558\uba70 \uace0\uac1d\uc744 \ube0c\ub79c\ub4dc \uc639\ud638\uc790\ub85c \uc804\ud658\uc2dc\ud0b5\ub2c8\ub2e4. \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uc774 \ub2e8\uc21c\ud788 \ud3ec\uc778\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uacfc \uacf5\uc720\ub41c \uc815\uccb4\uac10\uc744 \ucc3d\ucd9c\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \ub54c, \uace0\uac1d \ucc38\uc5ec\ub3c4\uac00 \ud06c\uac8c \ud5a5\uc0c1\ub418\uace0 \ube0c\ub79c\ub4dc\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud64d\ubcf4\ud558\ub294 \ucda9\uc131\uc2a4\ub7ec\uc6b4 \uace0\uac1d \uae30\ubc18\uc774 \ud615\uc131\ub429\ub2c8\ub2e4.<\/p>\n

\ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc758 \ub9e4\ub825\uc801\uc778 \uae30\ud68c<\/h3>\n

\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/b><\/h4>\n

\ub514\uc9c0\ud138 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \ubaa8\ubc14\uc77c \uc571, AI \uae30\ubc18 \uac1c\uc778\ud654 \uae30\uc220\uc758 \ucc44\ud0dd\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uc720\uc9c0 \ubc0f \ucc38\uc5ec\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6b0\ub824\ub85c \uc778\ud574 \uac8c\uc784\ud654 \ub41c \ub85c\uc5f4\ud2f0 \uacbd\ud5d8,\u30aa\u30e0\ub2c8\ucc44\ub110 \ucc38\uc5ec, \uc548\uc804\ud55c \ub370\uc774\ud130 \uad00\ub9ac\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c AI \ubc0f \ube14\ub85d\uccb4\uc778 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \uc194\ub8e8\uc158\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uac00 \ucc3d\ucd9c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uc5c5\uacc4 \ud50c\ub808\uc774\uc5b4\ub4e4\uc740 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud615\uc131\ud558\uace0 \ub2c8\uce58 \uae30\uc220 \uae30\uc5c5\uc744 \uc778\uc218\ud558\uba70 AI\/ML \ubc0f \ud074\ub77c\uc6b0\ub4dc \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0 \ud601\uc2e0\uc801\uc778 \ub85c\uc5f4\ud2f0 \uc194\ub8e8\uc158\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube14\ub85d\uccb4\uc778, AI \ubc0f \ube45 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud1b5\ud569\uc744 \ud1b5\ud574 \uc2e4\uc2dc\uac04 \uace0\uac1d \ud1b5\ucc30\ub825, \uc608\uce21 \ud589\ub3d9 \ubaa8\ub378\ub9c1 \ubc0f \uc6d0\ud65c\ud55c \ubcf4\uc0c1 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uc5ec \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud6a8\uc728\uc131\uacfc \uac1c\uc778\ud654\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc740 \ucca8\ub2e8 \uae30\uc220\uc758 \ucc44\ud0dd, \ub192\uc740 \uc18c\ube44\uc790 \uc9c0\ucd9c, \uc911\uad6d, \uc778\ub3c4 \ubc0f \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc804\uc5ed\uc758 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc9d1\uc911\uc5d0 \ud798\uc785\uc5b4 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc5d0 \ub300\ud55c AI\uc758 \uc601\ud5a5<\/h3>\n

AI\uc640 \uc0dd\uc131 AI\ub294 \ube0c\ub79c\ub4dc\uac00 \ucd08\uac1c\uc778\ud654\ub418\uace0 \uc9c0\ub2a5\uc801\uc774\uba70 \uc5ed\ub3d9\uc801\uc778 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc740 \ud589\ub3d9, \uac70\ub798 \ubc0f \uc0c1\ud669 \ub370\uc774\ud130\uc5d0\uc11c \ub354 \uae4a\uc740 \uace0\uac1d \ud1b5\ucc30\ub825\uc744 \ucd94\ucd9c\ud558\uc5ec \uc2e4\uc2dc\uac04 \ucc38\uc5ec \uc804\ub7b5 \ubc0f \uc608\uce21 \ub85c\uc5f4\ud2f0 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc0dd\uc131 AI\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uac1c\uc778\ud654\ub41c \ubcf4\uc0c1 \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud558\uace0, \ub300\uaddc\ubaa8\ub85c \uac1c\ubcc4\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uace0, AI \uae30\ubc18 \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uc790\ub3d9\ud654\ud558\uace0, \ub85c\uc5f4\ud2f0 \uc804\ub7b5\uc744 \uc2dc\ubbac\ub808\uc774\uc158\ud558\uc5ec ROI\ub97c \ucd94\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uae30\uc5c5\uc740 \uc77c\ub960\uc801\uc778 \ub85c\uc5f4\ud2f0 \uc811\uadfc \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc801\uc751\ub825\uc774 \ub6f0\uc5b4\ub098\uace0 \uac10\uc815\uc744 \uc778\uc2dd\ud558\uba70 ROI\uc5d0 \uc911\uc810\uc744 \ub454 \ubbfc\ucca9\ud55c \uace0\uac1d \uc911\uc2ec \ubaa8\ub378\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0, \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc774\uba70, \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud601\uc2e0 \uc8fc\uae30\ub97c \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \ub3d9\ud5a5<\/h3>\n

\uc8fc\uc694 \uc694\uc778: AI \uae30\ubc18 \uac1c\uc778\ud654 \ubc0f ROI \uc9d1\uc911<\/b><\/h4>\n

AI \uae30\ubc18 \uac1c\uc778\ud654\uc758 \ube60\ub978 \ucc44\ud0dd\uacfc \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc81c\uacf5\ud558\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc774 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc0dd\uc131\ud615 \ubc0f \uc5d0\uc774\uc804\ud2b8\ud615 AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ub85c\uc5f4\ud2f0 \uacbd\ud5d8\uc744 \ub300\uaddc\ubaa8\ub85c \uc790\ub3d9\ud654, \ucd5c\uc801\ud654 \ubc0f \uac1c\uc778\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uae30\uc5c5\ub4e4\uc740 \ub2e8\uc21c\ud55c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uac00 \uc544\ub2cc \uac1c\uc778\uc73c\ub85c \uc778\uc815\ubc1b\uace0\uc790 \ud558\ub294 \uc18c\ube44\uc790\uc758 \uc695\uad6c\uc5d0 \uae4a\uc774 \uacf5\uac10\ud558\ub294 \ucd08\uac1c\uc778\ud654\ub41c \ubcf4\uc0c1, \uc0c1\ud669\ubcc4 \ucc38\uc5ec \ubc0f \uc2e4\uc2dc\uac04 \uc81c\uc548\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. AI\uac00 \ub85c\uc5f4\ud2f0 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ub428\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc774 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc73c\uba70, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ub354\uc6b1 \uad00\ub828\uc131 \uc788\uace0 \ub9e4\ub825\uc801\uc774\uba70 \ud6a8\uc728\uc801\uc73c\ub85c \ubcc0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uae30\uc5c5\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\uc11c \uc0ac\uc0c1 \ucd5c\uace0\uc758 ROI\ub97c \ub2ec\uc131\ud558\uace0 \uc788\uc73c\uba70, \ud504\ub85c\uadf8\ub7a8 \uc18c\uc720\uc790\uc758 \ub9cc\uc871\ub3c4\ub3c4 69% \uc774\uc0c1\uc73c\ub85c \uae09\uaca9\ud788 \uc0c1\uc2b9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uacf5\uc73c\ub85c \ub85c\uc5f4\ud2f0 \ub9c8\ucf00\ud305\uc5d0 \ud560\ub2f9\ub418\ub294 \uc608\uc0b0\uc774 \uc99d\uac00\ud558\uace0 \uad00\ub828 \ud300\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c AI \uae30\ubc18\uc758 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud574 \uc81c\uc548\uc744 \uc2e0\uc18d\ud558\uac8c \uc870\uc815\ud558\uace0, \uad00\ub9ac\ub97c \uc790\ub3d9\ud654\ud558\uba70, \uac00\uce58\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \uc0c8\ub85c\uc6b4 \uc5c5\uacc4 \ud45c\uc900\uc744 \uc124\uc815\ud558\uace0 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc194\ub8e8\uc158\uc758 \uad11\ubc94\uc704\ud55c \ucc44\ud0dd\uacfc \ud22c\uc790\ub97c \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc81c\ud55c \uc0ac\ud56d: \ud1b5\ud569 \ubcf5\uc7a1\uc131\uacfc \uace0\uac1d \uacbd\ud5d8\uacfc\uc758 \ubd88\uc77c\uce58<\/b><\/h4>\n

\ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uacfc\uc81c \uc911 \ud558\ub098\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ub354 \ub113\uc740 \uace0\uac1d \uacbd\ud5d8(CX) \uc804\ub7b5\uacfc \uae30\uc874 \uae30\uc220 \uc2a4\ud0dd\uacfc \ud1b5\ud569\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. Antavo \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \ud504\ub85c\uadf8\ub7a8 \uc18c\uc720\uc790\uc758 71.4%\uac00 \uace0\uac1d \uacbd\ud5d8\uacfc\uc758 \ud1b5\ud569 \ubd80\uc871\uc744 \ubd88\ub9cc\uc871\uc758 \uc8fc\uc694 \uc6d0\uc778\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc870\uc9c1\uc740 \ub370\uc774\ud130 \ubd84\uc0b0, \ub808\uac70\uc2dc \uc2dc\uc2a4\ud15c, \ub610\ub294 \uc804\uccb4\uc801\uc778 \uacc4\ud68d \ubd80\uc871\uc73c\ub85c \uc778\ud574 \ub85c\uc5f4\ud2f0 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uacfc \uc77c\uce58\uc2dc\ud0a4\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd88\uc77c\uce58\ub294 \ubd84\uc0b0\ub41c \uacbd\ud5d8\uacfc \ud504\ub85c\uadf8\ub7a8 \uc601\ud5a5\ub825 \uac10\uc18c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub2e4\uc911 \uc811\uc810 \uad00\ub9ac\uc640 \uae30\uc874 \uc778\ud504\ub77c\uc640\uc758 AI \ub3c4\uad6c \ud1b5\ud569\uc758 \ubcf5\uc7a1\uc131\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131 \uc800\ud558\uc640 \ud6a8\uacfc\uc131 \uac10\uc18c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\ud68c: \ubcf4\uc0c1 \ub9de\ucda4\ud654 \ubc0f\u30aa\u30e0\ub2c8\ucc44\ub110 \ucc38\uc5ec \ud655\ub300<\/b><\/h4>\n

\uc18c\ube44\uc790\ub4e4\uc740 \ubcf4\uc0c1 \ud68d\ub4dd \ubc0f \uc0ac\uc6a9 \ubc29\uc2dd\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc120\ud0dd\uad8c\uacfc \uc720\uc5f0\uc131\uc744 \uc694\uad6c\ud558\uace0 \uc788\uc73c\uba70, 10\uba85 \uc911 4\uba85\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucc38\uc5ec\ud558\uae30 \uc704\ud55c \ube44\uac70\ub798\ud615 \ubc29\ubc95\uc744 \uc6d0\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774 \ubcc0\ud654\ub294 \ube0c\ub79c\ub4dc\uac00 \uac1c\uc778\ud654\ub41c \ubcf4\uc0c1 \uad6c\uc870, \uac8c\uc784\ud654 \uacbd\ud5d8, \uac00\uc871 \ub610\ub294 \uadf8\ub8f9 \uacc4\uc815 \ub4f1 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \uae30\ub2a5\uc744 \ud1b5\ud574 \ud601\uc2e0\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. AI \uae30\ubc18 \ubd84\uc11d\uc758 \ud1b5\ud569\uc740 \ube0c\ub79c\ub4dc\uac00 \uac1c\uc778\ubcc4 \uc120\ud638\ub3c4\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0 \uc774\uc5d0 \ub9de\uac8c \ubcf4\uc0c1\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud574 \uc778\uc2dd\ub41c \uac00\uce58\ub97c \ub192\uc774\uace0 \ub354 \uae4a\uc740 \ucda9\uc131\ub3c4\ub97c \uc721\uc131\ud569\ub2c8\ub2e4. \uc624\ubbf8\ucc44\ub110 \ucc38\uc5ec\ub294 \uace0\uac1d\uc774 \ub514\uc9c0\ud138, \ubaa8\ubc14\uc77c, \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uae30\ub300\ud568\uc5d0 \ub530\ub77c \ud575\uc2ec \ucc28\ubcc4\ud654 \uc694\uc18c\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \uc811\uc810\uc744 \ud1b5\ud569\ud558\uace0 \uc77c\uad00\ub41c \ub9e5\ub77d \uc778\uc2dd\ud615 \uc0c1\ud638\uc791\uc6a9\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uc720\uc9c0\uc728\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacfc\uc81c: \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc81c \uc900\uc218<\/b><\/h4>\n

\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 AI, \uba38\uc2e0 \ub7ec\ub2dd, \uace0\uae09 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud574 \ub354 \ubcf5\uc7a1\ud558\uace0 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc73c\ub85c \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c \uc218\uc9d1 \ubc0f \ucc98\ub9ac\ub418\ub294 \uace0\uac1d \ub370\uc774\ud130\uc758 \uc591\uacfc \ubbfc\uac10\ub3c4\uac00 \uae09\uaca9\ud788 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc0c1\ud669\uc740 GDPR, CCPA \ub4f1 \uae00\ub85c\ubc8c \uaddc\uc81c \ubcc0\ud654\uc640 \ud604\uc9c0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95 \ub4f1 \uaddc\uc81c \ud658\uacbd\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ub370\uc774\ud130 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc2ec\uac01\ud55c \uc6b0\ub824\ub97c \uc81c\uae30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d \ub370\uc774\ud130\uac00 \ud22c\uba85\ud558\uace0 \uc548\uc804\ud558\uac8c \uc218\uc9d1, \uc800\uc7a5, \uc0ac\uc6a9\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\uba70 \ubcf5\uc7a1\ud55c \uc900\uc218 \ud658\uacbd\uc744 \ud0d0\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc2e4\uc218\ub3c4 \uc2ec\uac01\ud55c \uba85\uc131 \uc190\uc0c1, \ubc95\uc801 \ucc98\ubc8c, \uace0\uac1d \uc2e0\ub8b0 \uc0c1\uc2e4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c AI \ub3c4\uc785\uc740 \uc54c\uace0\ub9ac\uc998 \ud3b8\ud5a5, \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4, \uc724\ub9ac\uc801 \uace0\ub824 \uc0ac\ud56d\uacfc \uad00\ub828\ub41c \uc0c8\ub85c\uc6b4 \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uc644\ud654\ud558\uae30 \uc704\ud574 \uac15\ub825\ud55c \ubcf4\uc548 \uc778\ud504\ub77c, \uba85\ud655\ud55c \ub3d9\uc758 \uba54\ucee4\ub2c8\uc998, \uc9c0\uc18d\uc801\uc778 \uc9c1\uc6d0 \uad50\uc721\uc5d0 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \uc0dd\ud0dc\uacc4 \ubd84\uc11d<\/h3>\n

\uc774 \uc2dc\uc7a5\uc5d0\ub294 \ud50c\ub7ab\ud3fc \ubc0f \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc798 \uc54c\ub824\uc9c4 \uc7ac\ubb34\uc801\uc73c\ub85c \uc548\uc815\ub41c \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc81c\uacf5\uc5c5\uccb4\uc640 \uaddc\uc81c \uae30\uad00\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc5c5\ub4e4\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uc218\ub144\uac04 \uc6b4\uc601\ub418\uc5b4 \uc654\uc73c\uba70, \ub2e4\uc591\ud55c \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc640 \ucd5c\uc2e0 \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Epsilon (\ubbf8\uad6d), Oracle (\ubbf8\uad6d), Comarch (\ud3f4\ub780\ub4dc), Bond Brand Loyalty (\uce90\ub098\ub2e4), Merkle (\ubbf8\uad6d), Capillary (\uc2f1\uac00\ud3ec\ub974), Jakala (\uc774\ud0c8\ub9ac\uc544), \ubc0f Kobie (\ubbf8\uad6d)\ub294 \uc774 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ud65c\ubc1c\ud788 \ud65c\ub3d9 \uc911\uc778 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n

API \uae30\ubc18 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc194\ub8e8\uc158\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/b><\/h4>\n

API \uae30\ubc18 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc194\ub8e8\uc158\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc0dd\uc131\ud558\uae30 \uc704\ud55c \uc720\uc5f0\ud558\uace0 \ubaa8\ub4c8\ud615 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 API\ub97c \ud1b5\ud574 \uae30\uc5c5\uc774 \ubaa8\ubc14\uc77c \uc571, \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8, \ud30c\ud2b8\ub108 \uc2dc\uc2a4\ud15c \ub4f1 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0 \ud3ec\uc778\ud2b8 \uc801\ub9bd, \ub4f1\uae09 \uc0c1\uc2b9, \ubcf4\uc0c1 \ub4f1 \ub85c\uc5f4\ud2f0 \uae30\ub2a5\uc744 \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uc2dc\uc2a4\ud15c\uacfc \ub2ec\ub9ac API \uae30\ubc18 \uc194\ub8e8\uc158\uc740 \uc0c1\ub2f9\ud55c \ub9de\ucda4\ud615 \uc124\uc815\uacfc \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\uc5ec \ubbfc\ucca9\ud558\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ub85c\uc5f4\ud2f0 \uc778\ud504\ub77c\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc5ed\ud560\uc740 CDP, CRM \uc2dc\uc2a4\ud15c, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c \ub4f1 \ub354 \ub113\uc740 \uae30\uc220 \uc0dd\ud0dc\uacc4\uc640\uc758 \uc6d0\ud65c\ud55c \ud1b5\ud569\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740\u30aa\u30e0\ub2c8\ucc44\ub110 \ub85c\uc5f4\ud2f0 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc640 \uc2e4\uc2dc\uac04 \uac1c\uc778\ud654 \ud544\uc694\uc131\uc73c\ub85c \uc778\ud574 \uc810\uc810 \ub354 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. API \uae30\ubc18 \ubaa8\ub378\uc740 \uc18d\ub3c4, \uc720\uc5f0\uc131, \uc81c3\uc790 \ud611\uc5c5\uc774 \uc911\uc694\ud55c \uc18c\ub9e4, \uc804\uc790\uc0c1\uac70\ub798, \ud540\ud14c\ud06c \ubd84\uc57c\uc5d0\uc11c \ud2b9\ud788 \ub192\uc774 \ud3c9\uac00\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uc131 \uac00\ub2a5\ud55c \uc544\ud0a4\ud14d\ucc98\ub85c\uc758 \uc804\ud658\uacfc \ub514\uc9c0\ud138 \uc6d0\uc0dd \uae30\uc5c5(digital-native businesses)\uc758 \uae09\uc131\uc7a5\uc740 API \uae30\ubc18 \ub85c\uc5f4\ud2f0 \uc194\ub8e8\uc158\uc758 \ub192\uc740 \ucc44\ud0dd\ub960\uacfc \ube60\ub978 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc8fc\uc694 \uc694\uc778\uc785\ub2c8\ub2e4.<\/p>\n

\ud3ec\uc778\ud2b8 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uc138\uadf8\uba3c\ud2b8\uac00 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4<\/b><\/h4>\n

\ud3ec\uc778\ud2b8 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uace0\uac1d\uc774 \uad6c\ub9e4 \ubc0f \ube0c\ub79c\ub4dc \uc0c1\ud638\uc791\uc6a9(\ucd94\ucc9c, \ub9ac\ubdf0, \uc18c\uc15c \uacf5\uc720 \ub4f1)\uc744 \ud1b5\ud574 \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc774 \ud3ec\uc778\ud2b8\ub294 \ud560\uc778, \ubb34\ub8cc \uc0c1\ud488, \ub3c5\uc810 \ubcf4\uc0c1 \ub4f1\uc73c\ub85c \uad50\ud658 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ud3ec\uc778\ud2b8 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ub2e8\uc21c\uc131\uacfc \uc720\uc5f0\uc131\uc740 \uc804 \uc138\uacc4 \uc18c\ub9e4\uc5c5\uccb4, \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4, FMCG \ube0c\ub79c\ub4dc\uc758 \uae30\ubcf8 \uc635\uc158\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uadf8\ub7a8\uc758 \uc8fc\uc694 \ubaa9\uc801\uc740 \uc989\uc2dc \uc81c\uacf5\ub418\ub294 \uad6c\uccb4\uc801\uc778 \ubcf4\uc0c1\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uc0dd\uc131\ud568\uc73c\ub85c\uc368 \ubc18\ubcf5 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uace0 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uc721\uc131\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud3ec\uc778\ud2b8 \uae30\ubc18 \uc2dc\uc2a4\ud15c\uc740 \ube0c\ub79c\ub4dc\uac00 \ud3ec\uc778\ud2b8 \uac00\uce58, \uad50\ud658 \uc635\uc158, \uac8c\uc784\ud654 \ub610\ub294 \uacc4\uce35\ud654\ub41c \uc694\uc18c\ub97c \uc870\uc815\ud558\uc5ec \ucc38\uc5ec\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ub192\uc740 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2a4\ud0c0\ubc85\uc2a4, \uc138\ud3ec\ub77c, \uc6d4\uadf8\ub9b0\uc2a4 \ub4f1 \uc8fc\uc694 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud3ec\uc778\ud2b8 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \ub450 \ubc88\uc9f8\ub85c \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4<\/h3>\n

\ubd81\ubbf8 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc740 Merkle, Kobie, Salesforce \ub4f1 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc774 \uace0\uae09 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ub85c\uc5f4\ud2f0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba70 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud569\ub2c8\ub2e4. Walmart\uc640 Target \uac19\uc740 \uc18c\ub9e4 \ub300\uae30\uc5c5\ub4e4\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uacfc \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ub41c \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \ud3b8\uc758\uc131\uacfc \uac1c\uc778\ud654\ub97c \uac15\uc870\ud558\uba70 \uacbd\uc7c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uacfc\ub3c4\ud55c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uc778\ud55c \uace0\uac1d \ud53c\ub85c\uac10\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uacbd\ud5d8\ud615 \ubcf4\uc0c1\uc73c\ub85c \ud601\uc2e0\uc744 \ubaa8\uc0c9\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 \ub3c4\uc785 \ube44\uc6a9\uacfc AI\ub97c \ud65c\uc6a9\ud55c \uc2e4\uc2dc\uac04 \ubd84\uc11d \ub4f1 \uae30\uc220\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ud22c\uc790 \ud544\uc694\uc131\uc740 \ud2b9\ud788 \uc911\uacac \uae30\uc5c5\uc5d0\uac8c \uc5b4\ub824\uc6c0\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \uce90\ub098\ub2e4\uc758 GDPR \uae30\ubc18 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95 \ub4f1 \uaddc\uc81c \uc555\ub825\uc740 \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uad00\ub9ac \uc694\uad6c\uc0ac\ud56d\uc744 \ubd80\uacfc\ud574 \ubcf5\uc7a1\uc131\uc744 \uac00\uc911\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ubd81\ubbf8 \uc2dc\uc7a5\uc740 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uac15\ud55c \uac15\uc870\uc640 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc774 \uacbd\uc7c1\uc801\uc774\uace0 \uaddc\uc81c\ub41c \ud658\uacbd\uc5d0\uc11c \ubcc0\ud654\ud558\ub294 \uc218\uc694\uc5d0 \uc801\uc751\ud558\ub294 \ub2a5\ub825\uc5d0 \ud798\uc785\uc5b4 \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \ucd5c\uadfc \ub3d9\ud5a5<\/h3>\n
    \n
  • 2025\ub144 5\uc6d4, Capillary Technologies\ub294\u30aa\u30e0\ub2c8\ucc44\ub110 \ub85c\uc5f4\ud2f0 \uc194\ub8e8\uc158 \uc804\ubb38\uc5c5\uccb4\uc778 Kognitiv\uc744 \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc740 Capillary\uc758 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud06c\uac8c \ud655\ub300\ud558\uba70, \ud2b9\ud788 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18 \uac1c\uc778\ud654 \uc11c\ube44\uc2a4\ub97c \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uae30\uc5c5 \ube0c\ub79c\ub4dc\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n
      \n
    • 2024\ub144 6\uc6d4, Merkle\ub294 Braze\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\ub300\ud574 Braze Alloys Partner Program\uc758 \uae00\ub85c\ubc8c \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\ub85c \uc9c0\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud611\ub825\uc740 Merkle\uc758 Braze \ud50c\ub7ab\ud3fc \ud1b5\ud569 \ubc0f \ub9de\ucda4\ud654 \uc804\ubb38\uc131\uc744 \ud65c\uc6a9\ud574 \uc120\ub3c4\uc801 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \uba54\uc2dc\uc9d5 \ud601\uc2e0\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc774\ub294 UScellular\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uace0\uac1d \uc138\ubd84\ud654, \uac1c\uc778\ud654, \ub85c\uc5f4\ud2f0 \uac15\ud654\uc5d0 \uae30\uc5ec\ud55c \uc0ac\ub840\uc5d0\uc11c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n
        \n
      • 2024\ub144 3\uc6d4, Epsilon\uc740 \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \ucc28\uc138\ub300 \ubc84\uc804\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. Epsilon Retail Media\ub294 \uad11\uace0 \uc11c\ubc84\uc5d0 AI\uc640 \uc0ac\ub78c \uc911\uc2ec\uc758 \uc2e0\uc6d0 \uc815\ubcf4\ub97c \uc801\uc6a9\ud574 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc6f9\uc0ac\uc774\ud2b8, \uc624\ud508 \uc6f9, \ub610\ub294 \ub450 \ud50c\ub7ab\ud3fc\uc744 \uacb0\ud569\ud574 \uc1fc\ud551\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n
          \n
        • 2023\ub144 8\uc6d4, \uc131\uc7a5 \uc911\uc2ec\uc758 \uc0ac\ubaa8\ud380\ub4dc \ud68c\uc0ac Cohere Capital\uc740 ICF Next\uc758 \uc0c1\uc5c5 \ub9c8\ucf00\ud305 \ubd80\ubb38\uc744 \uc778\uc218\ud574 \ub3c5\ub9bd\ud615 \uae30\uc220 \uae30\ubc18 \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud68c\uc0ac\uc778 Phaedon\uc73c\ub85c \uc7ac\ud3b8\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n

          \uc8fc\uc694 \uc2dc\uc7a5 \ud50c\ub808\uc774\uc5b4<\/h3>\n

          \uc0c1\uc704 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \uae30\uc5c5 \ubaa9\ub85d<\/strong><\/b><\/p>\n

          \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc740 \uba87\uba87 \uc8fc\uc694 \uae30\uc5c5\uc774 \uc9c0\uc5ed\uc801 \uc874\uc7ac\uac10\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uae30\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

           <\/p>\n

          Epsilon (US)
          \nOracle (US)
          \nComarch (Poland)
          \nBond Brand Loyalty (Canada)
          \nMerkle (US)
          \nCapillary (Singapore)
          \nAIR MILES Loyalty (Canada)
          \nEbbo (US)
          \nAnnex Cloud (US)
          \nApex Loyalty (US)<\/p>\n

          \"\"<\/p>\n

           <\/p>\n

          \ubaa9\ucc28<\/b><\/h4>\n

          \ub3c5\uc810\uc801\uc740 MarketsandMarkets\uc5d0\ub9cc \uace0\uc720\ud55c \ucf58\ud150\uce20\/\ub370\uc774\ud130\ub97c \uc758\ubbf8\ud558\uba70, \uacbd\uc7c1\uc0ac\uc5d0\uc11c\ub294 \uc81c\uacf5\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong><\/b><\/p>\n

          \uc81c\ubaa9<\/b><\/p>\n

          \ud398\uc774\uc9c0 \ubc88\ud638<\/b><\/p>\n

          \uc18c\uac1c<\/b><\/p>\n

          36<\/b><\/p>\n

          \uc5f0\uad6c \ubc29\ubc95\ub860<\/b><\/p>\n

          41<\/b><\/p>\n

          \uc694\uc57d<\/b><\/p>\n

          50<\/b><\/p>\n

          \ud504\ub9ac\ubbf8\uc5c4 \ud1b5\ucc30\ub825<\/b><\/p>\n

          53<\/b><\/p>\n

          \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc0b0\uc5c5 \ub3d9\ud5a5<\/b><\/p>\n

          57<\/b><\/p>\n

            \n
          • 5.1 \uc18c\uac1c<\/b><\/li>\n
          • 5.2 \uc2dc\uc7a5 \ub3d9\uc778- \uace0\uac1d \uc774\ud0c8\ub960 \uac10\uc18c\uc5d0 \ub300\ud55c \uc9d1\uc911\ub3c4 \uc99d\uac00- \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac8c\uc784\ud654 \ud1b5\ud569- \uacbd\uc81c \ubcc0\ub3d9\uc131\uc774 \ub85c\uc5f4\ud2f0 \ud22c\uc790 \ucd09\uc9c4- \ub85c\uc5f4\ud2f0 \uad00\ub9ac \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \ub4f1\uc7a5- \uace0\uac1d \uc810\uc218 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \uace0\uac1d \ucc38\uc5ec \uac15\ud654 \uc704\ud55c \uace0\uae09 \uc194\ub8e8\uc158 \uc218\uc694 \uc99d\uac00-\u30aa\u30e0\ub2c8\ucc44\ub110 \uace0\uac1d \ub85c\uc5f4\ud2f0 \uc804\ub7b5 \ucc44\ud0dd \uc99d\uac00 \uc81c\uc57d \uc694\uc778- \ub2e4\uc591\ud55c \uc2dc\uc2a4\ud15c \ubc0f \ud50c\ub7ab\ud3fc \uac04 \uace0\uac1d \ub370\uc774\ud130 \ubd84\uc0b0- \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c \uae30\ud68c- \ub85c\uc5f4\ud2f0 \uc2dc\uc2a4\ud15c \uae30\uc220\uc5d0 \ub300\ud55c \ud22c\uc790 \uc99d\uac00- \uace0\uac1d \uc131\uacf5 \uc2a4\ud0c0\ud2b8\uc5c5 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ud22c\uc790 \uae09\uc99d- \ube45\ub370\uc774\ud130 \ubc0f \uba38\uc2e0\ub7ec\ub2dd\uc758 \uc801\uc6a9 \ud655\ub300 CHALLENGES- \ub9c8\ucf00\ud305 \uae30\uc220\uc758 \uae09\uc18d\ud55c \ubc1c\uc804- \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc640 \ub2e4\uc591\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4- \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud61c\ud0dd\uc5d0 \ub300\ud55c \uc778\uc2dd \ubd80\uc871- \ub370\uc774\ud130 \ubcf4\uc548 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubb38\uc81c- \ub9e4\ub825\uc801\uc774\uc9c0 \uc54a\uc740 \ubcf4\uc0c1<\/b><\/li>\n
          • 5.3 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5: \uac04\ub7b5\ud55c \uc5ed\uc0ac<\/b><\/li>\n
          • 5.4 \uacf5\uae09\ub9dd \ubd84\uc11d<\/b><\/li>\n
          • 5.5 \uc0dd\ud0dc\uacc4<\/b><\/li>\n
          • 5.6 \uc0ac\ub840 \uc5f0\uad6c \ub358\ud0a8, EPSILON\uc744 \ud1b5\ud574 2400\ub9cc \uace0\uac1d\uacfc \uc5f0\uacb0 RUE21, ORACLE CROWDTWIST\uc640 \ud611\ub825\ud574 \uace0\uac1d \ucc38\uc5ec \ud601\uc2e0 DEFENAGE, ZINRELO\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c 65% ZINRELO\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uc131\uc7a5 BOND \ube0c\ub79c\ub4dc \ub85c\uc5f4\ud2f0, CIBC\uc640 \ud611\ub825\ud574 \uc778\uac04 \uc911\uc2ec \ucc38\uc5ec \uc804\ub7b5 \uad6c\ud604 \ud788\uc2a4\ub85c \uacf5\ud56d, COMARCH\uc640 \ud568\uaed8 \ub85c\uc5f4\ud2f0 \ubcc0\ud601<\/b><\/li>\n
          • 5.7 \ud3ec\ud130\uc758 5\ub300 \uacbd\uc7c1 \uc694\uc778 \ubaa8\ub378 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611 \ub300\uccb4\ud488\uc758 \uc704\ud611 \uad6c\ub9e4\uc790\uc758 \ud611\uc0c1\ub825 \uacf5\uae09\uc790\uc758 \ud611\uc0c1\ub825 \uacbd\uc7c1 \uac15\ub3c4<\/b><\/li>\n
          • 5.8 \ud2b9\ud5c8 \ubd84\uc11d \ubc29\ubc95\ub860<\/b><\/li>\n
          • 5.9 \ucda9\uc131\ub3c4 \uad00\ub9ac \uc2dc\uc7a5\uc5d0\uc11c \uad6c\ub9e4\uc790\/\uace0\uac1d\uc5d0 \ubbf8\uce58\ub294 \ud63c\ub780 \uc694\uc778<\/b><\/li>\n
          • 5.10 \uac00\uaca9 \ubd84\uc11d: \uc8fc\uc694 \uc5c5\uccb4\ubcc4 \ud504\ub85c\uadf8\ub7a8 \uc720\ud615\ubcc4 \uac00\uaca9 \ubd84\uc11d (2024\ub144 \uae30\uc900)<\/b><\/li>\n
          • 5.11 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790 \ubc0f \uad6c\ub9e4 \uae30\uc900 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c\uc758 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790 \uad6c\ub9e4 \uae30\uc900<\/b><\/li>\n
          • 5.12 \uae30\uc220 \ubd84\uc11d \uc8fc\uc694 \uae30\uc220- \uc778\uacf5\uc9c0\ub2a5 \ubc0f \uba38\uc2e0\ub7ec\ub2dd- \ube14\ub85d\uccb4\uc778 \uae30\uc220- \ubaa8\ubc14\uc77c \uc9c0\uac11 \ubc0f \uc571- \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \ubcf4\uc644 \uae30\uc220- \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654- \uace0\uac1d \uad00\uacc4 \uad00\ub9ac \uc778\uc811 \uae30\uc220- \uc9c0\uc18d \uac00\ub2a5\uc131 IoT- \uc99d\uac15 \ud604\uc2e4 \ubc0f \uac00\uc0c1 \ud604\uc2e4- \uc0dd\uccb4 \uc778\uc2dd<\/b><\/li>\n
          • 5.13 \uaddc\uc81c \ud658\uacbd \uaddc\uc81c \uae30\uad00, \uc815\ubd80 \uae30\uad00 \ubc0f \uae30\ud0c0 \uc870\uc9c1 \uc8fc\uc694 \uaddc\uc81c- \ubd81\ubbf8- \uc720\ub7fd- \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591- \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74- \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8- \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544- \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/b><\/li>\n
          • 5.14 \uc8fc\uc694 \ucee8\ud37c\ub7f0\uc2a4 \ubc0f \ud589\uc0ac<\/b><\/li>\n
          • 5.15 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \uae30\uc220 \ub85c\ub4dc\ub9f5 \ub2e8\uae30 \ub85c\ub4dc\ub9f5 (2025\u20132026) \uc911\uae30 \ub85c\ub4dc\ub9f5 (2027\u20132028) \uc7a5\uae30 \ub85c\ub4dc\ub9f5 (2029\u20132030)<\/b><\/li>\n
          • 5.16 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ucd5c\uc120\uc758 \uc2e4\ucc9c \uc0ac\ub840 \uace0\uac1d \uc694\uad6c\uc0ac\ud56d \ucda9\uc871 \uc120\ud0dd\uad8c \uc81c\uacf5 \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815 \uace0\uac1d \ub370\uc774\ud130 \ud65c\uc6a9<\/b><\/li>\n
          • 5.17 \ud604\uc7ac \ubc0f \uc2e0\ud765 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378<\/b><\/li>\n
          • 5.18 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ub3c4\uad6c, \ud504\ub808\uc784\uc6cc\ud06c \ubc0f \uae30\uc220<\/b><\/li>\n
          • 5.19 \ud22c\uc790 \ubc0f \uc790\uae08 \uc870\ub2ec \uc2dc\ub098\ub9ac\uc624<\/b><\/li>\n
          • 5.20 AI\/\uc0dd\uc131\ud615 AI\uac00 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \uc0dd\uc131\ud615 AI\uc758 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc801\uc6a9 \uc0ac\ub840<\/b><\/li>\n
          • 5.21 2025\ub144 \ubbf8\uad6d \uad00\uc138 \uc601\ud5a5 \u2013 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \uc18c\uac1c \uc8fc\uc694 \uad00\uc138\uc728 \uac00\uaca9 \uc601\ud5a5 \ubd84\uc11d \uad6d\uac00\/\uc9c0\uc5ed\ubcc4 \uc601\ud5a5 \u2013 \ubbf8\uad6d, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc601\ud5a5<\/b><\/li>\n<\/ul>\n

            \ucda9\uc131\ub3c4 \uad00\ub9ac \uc2dc\uc7a5, \uc81c\uacf5 \uc720\ud615\ubcc4<\/b><\/p>\n

            96<\/b><\/p>\n

              \n
            • 6.1 \uc81c\uacf5 \uc720\ud615 \uc18c\uac1c: \ucda9\uc131\ub3c4 \uad00\ub9ac \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
            • 6.2 \uc194\ub8e8\uc158 \ub9de\ucda4\ud615 \ubc0f \ud655\uc7a5 \uac00\ub2a5\ud55c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4 \ud50c\ub7ab\ud3fc \uae30\ubc18 \u2013 \ud1b5\ud569\ub418\uace0 \uc989\uc2dc \ubc30\ud3ec \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00 API \uae30\ubc18 \u2013 \ub9de\ucda4\ud615 \ubc0f \ud5e4\ub4dc\ub9ac\uc2a4 \ub85c\uc5f4\ud2f0 \uc544\ud0a4\ud14d\ucc98\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4 \uc99d\uac00<\/b><\/li>\n
            • 6.3 \uc11c\ube44\uc2a4 \uc804\ubb38 \uc11c\ube44\uc2a4- \ucee8\uc124\ud305- \uad6c\ud604- \uc9c0\uc6d0 \ubc0f \uc720\uc9c0\ubcf4\uc218 \uad00\ub9ac \uc11c\ube44\uc2a4- \uc870\uc9c1\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ud6a8\uc728\uc801 \uad00\ub9ac\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \uac15\ud654<\/b><\/li>\n<\/ul>\n

              \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5, \ud504\ub85c\uadf8\ub7a8 \uc720\ud615\ubcc4<\/b><\/p>\n

              110<\/b><\/p>\n

                \n
              • 7.1 \uc18c\uac1c \ud504\ub85c\uadf8\ub7a8 \uc720\ud615: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
              • 7.2 \ud3ec\uc778\ud2b8 \uae30\ubc18 \ub2e8\uc21c\ud558\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ub85c\uc5f4\ud2f0 \ubaa8\ub378\uc758 \uc0b0\uc5c5\ubcc4 \ub192\uc740 \ucc44\ud0dd\ub960<\/b><\/li>\n
              • 7.3 \uc5f0\ud569 \ube0c\ub79c\ub4dc \uac04 \ud611\ub825\uc744 \ud1b5\ud574 \ub85c\uc5f4\ud2f0 \uc0dd\ud0dc\uacc4 \ubc94\uc704 \ud655\uc7a5<\/b><\/li>\n
              • 7.4 \uad6c\ub3c5 \uae30\ubc18 \uc18c\ube44\uc790\uc758 \ub3c5\uc810\uc801 \ucda9\uc131\ub3c4 \ud61c\ud0dd\uc5d0 \ub300\ud55c \uc9c0\ubd88 \uc758\ud5a5 \uae09\uc99d<\/b><\/li>\n
              • 7.5 \uac00\uce58 \uae30\ubc18 \ubaa9\uc801 \uc9c0\ud5a5\uc801 \ube0c\ub79c\ub4dc \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \uc99d\uac00<\/b><\/li>\n
              • 7.6 \uae30\ud0c0 \ud504\ub85c\uadf8\ub7a8 \uc720\ud615<\/b><\/li>\n<\/ul>\n

                \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5, \uc801\uc6a9 \ubd84\uc57c\ubcc4<\/b><\/p>\n

                118<\/b><\/p>\n

                  \n
                • 8.1 \uc18c\uac1c: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
                • 8.2 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac: \uace0\uac1d \ud3c9\uc0dd \uac00\uce58 \uadf9\ub300\ud654\uc5d0 \ub300\ud55c \uc9d1\uc911\ub3c4 \uc99d\uac00<\/b><\/li>\n
                • 8.3\u30aa\u30e0\ub2c8\ucc44\ub110 \ucc38\uc5ec: \uc6d0\ud65c\ud558\uace0 \ucc44\ub110 \uac04 \ud1b5\ud569\ub41c \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00<\/b><\/li>\n
                • 8.4 \ucc44\ub110 \ubc0f \ud30c\ud2b8\ub108 \ucc38\uc5ec: B2B \ub85c\uc5f4\ud2f0 \uc0dd\ud0dc\uacc4 \ud655\uc7a5\uc744 \uc704\ud55c \uac00\uc18d\ud654\ub41c \ucd94\uc9c4<\/b><\/li>\n
                • 8.5 \uae30\ud0c0 \uc751\uc6a9 \ubd84\uc57c<\/b><\/li>\n<\/ul>\n

                  \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4<\/b><\/p>\n

                  125<\/b><\/p>\n

                    \n
                  • 9.1 \uc18c\uac1c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
                  • 9.2 \ube44\uc988\ub2c8\uc2a4 \ud22c \ube44\uc988\ub2c8\uc2a4(B2B) \uae30\uc874 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \uc218\uc694 \uae09\uc99d\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4<\/b><\/li>\n
                  • 9.3 B2C \ub9de\ucda4\ud615, \uc0c1\ud638\uc791\uc6a9\ud615, \uc218\uc775 \ucc3d\ucd9c\ud615 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud568<\/b><\/li>\n<\/ul>\n

                    \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5, \uc0b0\uc5c5\ubcc4<\/b><\/p>\n

                    130<\/b><\/p>\n

                      \n
                    • 10.1 \uc18c\uac1c<\/b><\/li>\n
                    • 10.2 BFSI \ub9de\ucda4\ud615 \uc0c1\ud638\uc791\uc6a9 \ubc0f \uac1c\uc778\ud654 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub85c \uc131\uc7a5 BFSI: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc0ac\ub840- \uc2e0\uc6a9\uce74\ub4dc \ubcf4\uc0c1 \ud504\ub85c\uadf8\ub7a8- \ud504\ub9ac\ubbf8\uc5c4 \ubc45\ud0b9 \uc11c\ube44\uc2a4- \ubcf4\ud5d8 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8- \uac1c\uc778\ud654 \uae08\uc735 \uacc4\ud68d<\/b><\/li>\n
                    • 10.3 \ud56d\uacf5 \uc0b0\uc5c5: \uc5ec\ud589 \uacbd\ud5d8 \ud5a5\uc0c1\uacfc \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \ucc3d\ucd9c\uc744 \ud1b5\ud574 \uc2dc\uc7a5 \uc6b0\uc704 \ud655\ubcf4 \ud56d\uacf5 \uc0b0\uc5c5: \ucda9\uc131\ub3c4 \uad00\ub9ac \uc0ac\ub840- \uc790\uc8fc \uc774\uc6a9\uac1d \ud504\ub85c\uadf8\ub7a8- \uacf5\ud56d \ub77c\uc6b4\uc9c0 \uc774\uc6a9\uad8c- \uacf5\ub3d9 \ube0c\ub79c\ub4dc \uc2e0\uc6a9\uce74\ub4dc<\/b><\/li>\n
                    • 10.4 \uc790\ub3d9\ucc28 \uc0b0\uc5c5: \uc2dc\uc7a5 \ud655\ub300\ub97c \uc704\ud574 \ub9de\ucda4\ud615 \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc9d1\uc911 \uc790\ub3d9\ucc28 \uc0b0\uc5c5: \ucda9\uc131\ub3c4 \uad00\ub9ac \uc0ac\ub840- \uc11c\ube44\uc2a4 \uc720\uc9c0\ubcf4\uc218 \ubcf4\uc0c1- \ucc28\ub7c9 \uad6c\ub9e4 \uc778\uc13c\ud2f0\ube0c- \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8- \ub3c5\uc810 \uc774\ubca4\ud2b8 \ubc0f \uacbd\ud5d8<\/b><\/li>\n
                    • 10.5 \ubbf8\ub514\uc5b4 & \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8: \ud0c0\uac9f\ud305\ub41c \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uace0\uac1d \ucc38\uc5ec \ubc0f \ucda9\uc131\ub3c4 \uac15\ud654\ub85c \uc131\uc7a5 \ucd09\uc9c4 \ubbf8\ub514\uc5b4 & \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8: \ucda9\uc131\ub3c4 \uad00\ub9ac \uc0ac\ub840- \uad6c\ub3c5\ud615 \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8- \ucf58\ud150\uce20 \uac1c\uc778\ud654- \ud30c\ud2b8\ub108\uc2ed \ud504\ub85c\uadf8\ub7a8- \uc774\ubca4\ud2b8 \uae30\ubc18 \ubcf4\uc0c1<\/b><\/li>\n
                    • 10.6 \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac: \uacbd\uc7c1\uc0ac\ub85c\ubd80\ud130 \ucc28\ubcc4\ud654\ud558\uae30 \uc704\ud574 \ud0c0\uac9f\ud305\ub41c \ud504\ub85c\ubaa8\uc158 \ubc0f \ub9de\ucda4\ud615 \uc81c\uc548\uc744 \ud1b5\ud574 \uc131\uc7a5\uc744 \ucd09\uc9c4 \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac: \ucda9\uc131\ub3c4 \uad00\ub9ac \uc0ac\ub840- \ub9de\ucda4\ud615 \uc81c\uc548-\u30aa\u30e0\ub2c8\ucc44\ub110 \ud1b5\ud569- \uace0\uac1d \ud53c\ub4dc\ubc31 \ubc0f \ucc38\uc5ec- \uc0ac\ud68c\uc801 \ucc45\uc784 \uc774\ub2c8\uc154\ud2f0\ube0c<\/b><\/li>\n
                    • 10.7 \ud638\ud154 \uc0b0\uc5c5\uc740 \uc2dc\uc7a5 \ud655\ub300\ub97c \uc704\ud574 \ubc18\ubcf5 \ubc29\ubb38\uc744 \uc99d\uac00\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4 \ud638\ud154 \uc0b0\uc5c5: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc0ac\ub840- \ub808\uc2a4\ud1a0\ub791 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8- \uad00\uad11 \ubc0f \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8- \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8- \uae30\uc5c5 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/b><\/li>\n
                    • 10.8 \ud1b5\uc2e0: \uace0\uac1d \ub9cc\uc871\ub3c4, \ucc38\uc5ec\ub3c4, \uc7a5\uae30\uc801 \ucda9\uc131\ub3c4\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 \ud1b5\uc2e0: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc0ac\ub840 \uc5f0\uad6c- \uc0ac\uc6a9 \ubcf4\uc0c1- \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8- \uacc4\uce35\ud615 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8- \uac8c\uc784\ud654<\/b><\/li>\n
                    • 10.9 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uae30 \uc704\ud55c \uc758\ub8cc \uc11c\ube44\uc2a4 \uc774\uc6a9\uc5d0 \ub300\ud55c \uc758\ub8cc \ud61c\ud0dd, \uc778\uc13c\ud2f0\ube0c \ubc0f \ubcf4\uc0c1 \uc758\ub8cc: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc0ac\uc6a9 \uc0ac\ub840 – \ud658\uc790 \uc720\uc9c0 \ud504\ub85c\uadf8\ub7a8 – \uc57d\ubb3c \uc900\uc218 \uc774\ub2c8\uc154\ud2f0\ube0c – \uc6f0\ub2c8\uc2a4 \ud504\ub85c\uadf8\ub7a8 – \ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8<\/b><\/li>\n
                    • 10.10 \uc11d\uc720 \ubc0f \uac00\uc2a4 \uc0b0\uc5c5\uc758 \uc5f0\ub8cc \uc18c\ub9e4 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ubc0f \ubaa8\ubc14\uc77c \uc571 \ud1b5\ud569\uc744 \ud1b5\ud55c \uc2dc\uc7a5 \ud65c\uc131\ud654 \uc11d\uc720 \ubc0f \uac00\uc2a4: \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc0ac\ub840 \uc5f0\uad6c- \ucc28\ub7c9fleet \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8- \uc9c0\uc18d \uac00\ub2a5\ud55c \uc5f0\ub8cc \ucc44\ud0dd \ubcf4\uc0c1- \ud504\ub9ac\ubbf8\uc5c4 \uc11c\ube44\uc2a4 \uba64\ubc84\uc2ed- \ubaa8\ubc14\uc77c \uc571 \ud1b5\ud569<\/b><\/li>\n
                    • 10.11 \uae30\ud0c0 \uc0b0\uc5c5 \ubd84\uc57c<\/b><\/li>\n<\/ul>\n

                      \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc2dc\uc7a5, \uc9c0\uc5ed\ubcc4 \ubd84\ub958: 147<\/p>\n

                        \n
                      • 11.1 \uc18c\uac1c<\/b><\/li>\n
                      • 11.2 \ubd81\uc544\uba54\ub9ac\uce74 \ubd81\uc544\uba54\ub9ac\uce74: \uc2dc\uc7a5 \ub3d9\uc778 \ubd81\uc544\uba54\ub9ac\uce74: \uac70\uc2dc\uacbd\uc81c \uc804\ub9dd \ubbf8\uad6d- \uace0\uae09 \uae30\uc220 \ucc44\ud0dd \uc99d\uac00\ub85c \ud48d\ubd80\ud55c \uace0\uac1d \uacbd\ud5d8 \uac1c\ubc1c \uce90\ub098\ub2e4- \ub85c\uc5f4\ud2f0 \uad00\ub9ac \ud504\ub85c\uadf8\ub7a8\uc758 \ud61c\ud0dd \uc778\uc2dd \uc99d\uac00\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4<\/b><\/li>\n
                      • 11.3 \uc720\ub7fd \uc720\ub7fd: \uc2dc\uc7a5 \ub3d9\uc778 \uc720\ub7fd: \uac70\uc2dc\uacbd\uc81c \uc804\ub9dd \uc601\uad6d- \uace0\uac1d \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uacfc \uc815\ubd80 \uc815\ucc45\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 \ub3c5\uc77c- \ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8 \ud22c\uc790 \uc99d\uac00\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 \uc774\ud0c8\ub9ac\uc544- \ube0c\ub79c\ub4dc\uc640\uc758 \uace0\uac1d \uad00\uacc4 \uac00\uce58 \uc99d\ub300\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 \ud504\ub791\uc2a4- \ub514\uc9c0\ud138 \ub85c\uc5f4\ud2f0 \uad00\ub9ac \ub3c4\uc785\uc73c\ub85c \uc2dc\uc7a5 \ud655\ub300 \uc2a4\ud398\uc778- \uace0\uac1d \uc720\uc9c0 \ubc0f \ucc38\uc5ec \ucd09\uc9c4 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \uac00\uc18d\ud654 \ubd81\uc720\ub7fd \uad6d\uac00- 5G \ubc0f \ub514\uc9c0\ud138 \ubc45\ud0b9\uc758 \ud655\uc0b0\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 \ub098\uba38\uc9c0 \uc720\ub7fd<\/b><\/li>\n
                      • 11.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uc2dc\uc7a5 \ub3d9\uc778 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uac70\uc2dc\uacbd\uc81c \uc804\ub9dd \uc911\uad6d – \uc18c\ube44\uc790\uc758 \uad6c\ub9e4\ub825 \uae09\uc99d\uacfc \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc9d1\uc911\uc73c\ub85c \uc131\uc7a5 \ucd09\uc9c4 \uc77c\ubcf8 – \ub85c\uc5f4\ud2f0 \uad00\ub9ac \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub85c \uc2dc\uc7a5 \ud65c\uc131\ud654 \uc778\ub3c4 – \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc- \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5 \uac15\ud654\uc640 \ud2b9\uc218 \uae30\ub2a5 \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \ub17c\ub9ac\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 SOUTH KOREA- \ub514\uc9c0\ud138 \uc804\ud658\uacfc \uc815\ubd80 \uc815\ucc45\uc774 \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4 SOUTHEAST ASIA- \ub514\uc9c0\ud138 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub3c4\uc785\uc774 \uc2dc\uc7a5 \uc131\uc7a5 \uac15\ud654 REST OF ASIA PACIFIC<\/b><\/li>\n
                      • 11.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uc2dc\uc7a5 \ub3d9\uc778 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uac70\uc2dc\uacbd\uc81c \uc804\ub9dd GCC \uad6d\uac00- \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544- \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8- \uae30\ud0c0 GCC \uad6d\uac00 \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d- \uc18c\ube44\uc790 \ucc38\uc5ec \ubc0f \uc720\uc9c0 \ud544\uc694\uc131 \uc99d\uac00\ub85c \uc2dc\uc7a5 \uc131\uc7a5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \ub098\uba38\uc9c0 \uc9c0\uc5ed<\/b><\/li>\n
                      • 11.6 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74: \uc2dc\uc7a5 \ub3d9\uc778 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74: \uac70\uc2dc\uacbd\uc81c \uc804\ub9dd \ube0c\ub77c\uc9c8- \uae09\uc18d\ud788 \uc131\uc7a5\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c\uc758 \ub192\uc740 \ube0c\ub79c\ub4dc \ucc38\uc5ec\ub3c4\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uba55\uc2dc\ucf54- \ud074\ub77c\uc6b0\ub4dc \uae30\uc220 \ucc44\ud0dd \uc99d\uac00\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ub098\uba38\uc9c0 \uc9c0\uc5ed<\/b><\/li>\n<\/ul>\n

                        \uacbd\uc7c1 \ud658\uacbd<\/b><\/p>\n

                        237<\/b><\/p>\n

                          \n
                        • 12.1 \uac1c\uc694<\/b><\/li>\n
                        • 12.2 \uc8fc\uc694 \uae30\uc5c5 \uc804\ub7b5\/\uc2b9\ub9ac \uc694\uc778, 2022\u20132025<\/b><\/li>\n
                        • 12.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d, 2024\ub144 \uc2dc\uc7a5 \uc21c\uc704 \ubd84\uc11d<\/b><\/li>\n
                        • 12.4 \uc8fc\uc694 \uae30\uc5c5 \ub9e4\ucd9c \ubd84\uc11d, 2021\u20132024<\/b><\/li>\n
                        • 12.5 \ube0c\ub79c\ub4dc\/\uc81c\ud488 \ube44\uad50<\/b><\/li>\n
                        • 12.6 \uae30\uc5c5 \uac00\uce58 \ud3c9\uac00 \ubc0f \uc7ac\ubb34 \uc9c0\ud45c<\/b><\/li>\n
                        • 12.7 \uae30\uc5c5 \ud3c9\uac00 \ub9e4\ud2b8\ub9ad\uc2a4: \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4, 2024STARS \uc2e0\ud765 \ub9ac\ub354 \ud37c\ubca0\uc774\uc2dc\ube0c \ud50c\ub808\uc774\uc5b4 \ucc38\uac00\uc790 \uae30\uc5c5 \ubc1c\uc790\ucde8: \uc8fc\uc694 \uae30\uc5c5- \uc9c0\uc5ed\ubcc4 \uc2dc\uc7a5 \uc810\uc720\uc728- \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4 \uc2dc\uc7a5 \uc810\uc720\uc728- \uc0b0\uc5c5\ubcc4 \uc2dc\uc7a5 \uc810\uc720\uc728<\/b><\/li>\n
                        • 12.8 \uae30\uc5c5 \ud3c9\uac00 \ub9e4\ud2b8\ub9ad\uc2a4: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5 \uc9c4\ubcf4\uc801 \uae30\uc5c5 \ubc18\uc751\ud615 \uae30\uc5c5 \uc5ed\ub3d9\uc801 \uae30\uc5c5 \uc2e0\uc0dd \uae30\uc5c5 \uacbd\uc7c1 \ubca4\uce58\ub9c8\ud0b9, 2024- \uc8fc\uc694 \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5 \ubaa9\ub85d- \uae30\uc5c5 \uc2dc\uc7a5 \uc810\uc720\uc728: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5- \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ubc1c\uc790\ucde8: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5- \uc218\uc9c1 \ubc1c\uc790\ucde8: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5- \uc9c0\uc5ed \ubc1c\uc790\ucde8: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5<\/b><\/li>\n
                        • 12.9 \uacbd\uc7c1 \uc2dc\ub098\ub9ac\uc624 \uc81c\ud488 \ucd9c\uc2dc \uac70\ub798<\/b><\/li>\n<\/ul>\n

                          \ud68c\uc0ac \ud504\ub85c\ud544<\/b><\/p>\n

                          258<\/b><\/p>\n

                            \n
                          • 13.1 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4<\/b><\/li>\n
                          • \n
                            \u00a0EPSILON<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            – MnM view<\/div>\n
                            \u00a0ORACLE<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            – MnM view<\/div>\n
                            \u00a0COMARCH<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            – MnM view<\/div>\n
                            \u00a0BOND BRAND LOYALTY<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            – MnM view<\/div>\n
                            \u00a0MERKLE<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            – MnM view<\/div>\n
                            \u00a0CAPILLARY<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            \u00a0JAKALA<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            \u00a0KOBIE MARKETING<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            \u00a0GIIFT MANAGEMENT<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n
                            \u00a0MARITZ MOTIVATION<\/div>\n
                            – Business overview<\/div>\n
                            – Products\/Solutions\/Services offered<\/div>\n
                            – Recent developments<\/div>\n<\/li>\n
                          • \n
                            13.2 OTHER KEY PLAYERS<\/div>\n
                            \u00a0CHEETAH DIGITAL BY MARIGOLD<\/div>\n
                            \u00a0COLLINSON<\/div>\n
                            \u00a0AIR MILES REWARD<\/div>\n
                            \u00a0SAP SE<\/div>\n<\/li>\n
                          • \n
                            13.3 SMES\/STARTUPS<\/div>\n
                            \u00a0ANNEX CLOUD<\/div>\n
                            \u00a0APEX LOYALTY<\/div>\n
                            \u00a0SUMUP<\/div>\n
                            \u00a0KANGAROO<\/div>\n
                            \u00a0SMILE.IO<\/div>\n
                            \u00a0SESSIONM<\/div>\n
                            \u00a0LOYALTYLION<\/div>\n
                            \u00a0SAILPLAY<\/div>\n
                            \u00a0YOTPO<\/div>\n
                            \u00a0ZINRELO<\/div>\n
                            \u00a0PUNCHH<\/div>\n
                            \u00a0EBBO<\/div>\n
                            \u00a0PREFERRED PATRON<\/div>\n
                            \u00a0LOOPYLOYALTY<\/div>\n
                            \u00a0PAYSTONE<\/div>\n
                            \u00a0LOYLOGIC<\/div>\n
                            \u00a0ASCENDA<\/div>\n
                            \u00a0LOYALTY JUGGERNAUT<\/div>\n
                            \u00a0GRATIFII<\/div>\n
                            \u00a0PHAEDON<\/div>\n<\/li>\n<\/ul>\n

                            \uad00\ub828 \uc2dc\uc7a5<\/b><\/p>\n

                            296<\/b><\/p>\n

                              \n
                            • 14.1 \uc18c\uac1c<\/b><\/li>\n
                            • 14.2 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5 \uc2dc\uc7a5 \uc815\uc758 \uc2dc\uc7a5 \uac1c\uc694 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5, \uc81c\uacf5 \uc720\ud615\ubcc4 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5, \ubc30\ud3ec \uc720\ud615\ubcc4 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5, \uc870\uc9c1 \uaddc\ubaa8\ubcc4 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5, \uc0b0\uc5c5\ubcc4 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5, \uc9c0\uc5ed\ubcc4 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc2dc\uc7a5,<\/b><\/li>\n
                            • 14.3 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5 \uc2dc\uc7a5 \uc815\uc758 \uc2dc\uc7a5 \uac1c\uc694 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5, \uc81c\uacf5 \uc720\ud615\ubcc4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5, \ubd84\uc11d \uc720\ud615\ubcc4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5, \ube44\uc988\ub2c8\uc2a4 \uae30\ub2a5\ubcc4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5, \uc218\uc9c1\ubcc4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5, \uc9c0\uc5ed\ubcc4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \uc2dc\uc7a5<\/b><\/li>\n<\/ul>\n

                              \ubd80\ub85d<\/b><\/p>\n

                              306<\/b><\/p>\n

                                \n
                              • 15.1 \ud1a0\ub860 \uac00\uc774\ub4dc<\/b><\/li>\n
                              • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS\uc758 \uad6c\ub3c5 \ud3ec\ud138<\/b><\/li>\n
                              • 15.3 \ub9de\ucda4\ud654 \uc635\uc158<\/b><\/li>\n
                              • 15.4 \uad00\ub828 \ubcf4\uace0\uc11c<\/b><\/li>\n
                              • 15.5 \uc800\uc790 \uc815\ubcf4<\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                                \ucda9\uc131\ub3c4 \uad00\ub9ac \uc2dc\uc7a5\uc740 2025\ub144 \uae30\uc900 USD 12.89\uc5b5 \ub2ec\ub7ec\ub85c \ucd94\uc815\ub418\uba70, 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 9.6%\ub97c \uae30\ub85d\ud558\uba70 2030\ub144\uae4c\uc9c0 USD 20.36\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23187","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/23187"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=23187"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/23187\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=23187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=23187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=23187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}