{"id":23273,"date":"2025-08-07T06:54:37","date_gmt":"2025-08-07T06:54:37","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/?p=23273"},"modified":"2026-09-13T07:05:30","modified_gmt":"2026-09-12T22:05:30","slug":"martech-market-mam","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/martech-market-mam\/","title":{"rendered":"\uc138\uacc4\uc758 \ub9c8\ud14c\ud06c \uc2dc\uc7a5 (~2030\ub144) : \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (\uc774\uba54\uc77c \ub9c8\ucf00\ud305), \uc560\ub4dc\ud14c\ud06c, CDP"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Web FX\uc5d0 \ub530\ub974\uba74, 2024\ub144\uae4c\uc9c0 \uae30\uc5c5\ub4e4\uc740 \ub9c8\ucf00\ud305 \uae30\uc220(MarTech) \uc608\uc0b0\uc744 10% \uc99d\uac00\uc2dc\ud0ac \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc131 \ud5a5\uc0c1\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc74c\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4. MarTech\ub294 AI \ubc0f \ubd84\uc11d\uacfc \uac19\uc740 \uace0\uae09 \uae30\uc220\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uba70, \uc774\ub294 \ub354 \uae4a\uc740 \uace0\uac1d \ucc38\uc5ec\uc640 \ucda9\uc131\ub3c4\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ub610\ud55c CMS Wire\uc758 \ube14\ub85c\uadf8\uc5d0 \ub530\ub974\uba74, \uc2e0\uaddc MarTech \ub3c4\uad6c \uc911 77%\uac00 AI \uae30\ubc18\uc774\uba70, \uc774\ub294 \uc778\uacf5\uc9c0\ub2a5\uc774 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ubbf8\uce58\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud601\uc2e0\uc740 \uae30\uc5c5\uc774 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \uc801\uc751\ud558\uace0 ROI\ub97c \uac1c\uc120\ud558\uba70 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \uacbd\uc81c\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ud1b5\ud569, \uc790\ub3d9\ud654, \uac1c\uc778\ud654 \ub4f1 \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc740 MarTech \uc2dc\uc7a5\uc758 \ubcf8\uc9c8\uc744 \uc815\uc758\ud558\uba70, \uc810\uc810 \ub514\uc9c0\ud138\ud654\ub418\ub294 \uc138\uacc4\uc5d0\uc11c \ud604\ub300 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud544\uc218\uc801\uc778 \uad6c\uc131 \uc694\uc18c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

MarTech \uc2dc\uc7a5\uc758 \ub9e4\ub825\uc801\uc778 \uae30\ud68c<\/h3>\n

\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/b><\/h4>\n

\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ub514\uc9c0\ud138 \uc804\ud658, \uc778\ud130\ub137 \ubcf4\uae09 \ud655\ub300, \uc804\uc790\uc0c1\uac70\ub798 \uc0b0\uc5c5\uc758 \uc131\uc7a5\uc73c\ub85c MarTech \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc911\uad6d, \uc778\ub3c4, \uc77c\ubcf8 \ub4f1 \uad6d\uac00\ub4e4\uc740 AI, \uc790\ub3d9\ud654, \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uac19\uc740 \uace0\uae09 \uae30\uc220\uc744 \ub3c4\uc785\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub514\uc9c0\ud138 \uc778\ud504\ub77c \ud22c\uc790 \uc99d\uac00\uc640 \uae30\uc220\uc5d0 \uc775\uc219\ud55c \uc778\uad6c\uce35\uc740 \uc774 \uc131\uc7a5\uc138\ub97c \ub354\uc6b1 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI \uae30\ubc18 \uac1c\uc778\ud654\ub294 \ucd08\uace0\ub3c4 \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uac00\ub2a5\ud558\uac8c \ud568\uc73c\ub85c\uc368 \ub9c8\ud14c\ud06c \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ucc38\uc5ec\ub3c4, \ucda9\uc131\ub3c4, \uc804\ud658\uc728\uc744 \ub192\uc5ec \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc758\uc0ac\uacb0\uc815\uacfc \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uae09 \ubd84\uc11d \ubc0f \ub370\uc774\ud130 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uace0\uac1d \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uace0, \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uba70, ROI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uae09 \ubd84\uc11d \ubc0f \ub370\uc774\ud130 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uace0\uac1d \ud1b5\ucc30\ub825\uc744 \ud65c\uc6a9\ud558\uace0, \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uba70, ROI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\uc5b4, \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc758\uc0ac \uacb0\uc815\uacfc \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd81\ubbf8 \uc2dc\uc7a5\uc758 \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc740 2030\ub144\uae4c\uc9c0 925\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 8.3%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n

AI\uac00 \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/h3>\n

AI \ucf58\ud150\uce20 \uc0dd\uc131<\/b><\/h4>\n

\uc0dd\uc131\ud615 AI \ub3c4\uad6c\ub294 \ub9c8\ucf00\ud305 \ucf58\ud150\uce20\ubd80\ud130 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc11c\uba74 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294 \uacfc\uc815\uc744 \uac04\uc18c\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ud2b9\uc815 \ub300\uc0c1\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub41c \uace0\ud488\uc9c8 \ud14d\uc2a4\ud2b8\ub97c \uc0dd\uc131\ud558\uc5ec \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n

AI \ud310\ub9e4 \uc9c0\uc6d0<\/b><\/h4>\n

AI \uae30\ubc18 \ud310\ub9e4 \uc9c0\uc6d0 \ub3c4\uad6c\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1, \ub9de\ucda4\ud615 \uba54\uc2dc\uc9d5, \ud68c\uc758 \ubb38\uc11c\ud654 \ub4f1 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ub192\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uc694\uad6c\uc0ac\ud56d\uacfc \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud574 \ud310\ub9e4 \ud300\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

AI \uc774\ubbf8\uc9c0 \uc0dd\uc131<\/b><\/h4>\n

\uc0dd\uc131\ud615 AI\ub294 \uc2dc\uac01\uc801 \ucf58\ud150\uce20\uc758 \uc0dd\uc131 \ubc0f \ud3b8\uc9d1\uc744 \uc6a9\uc774\ud558\uac8c \ud574 \ub9c8\ucf00\ud130\uac00 \uc774\ubbf8\uc9c0, \ub85c\uace0, \uadf8\ub798\ud53d\uc744 \ube60\ub974\uac8c \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \ub514\uc790\uc778 \ud504\ub85c\uc138\uc2a4\uc758 \uc18d\ub3c4\ub97c \ub192\uc77c \ubfd0 \uc544\ub2c8\ub77c \ub300\uaddc\ubaa8 \ub9de\ucda4\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uc5ec, \uc2dc\uac01\uc801 \uc790\uc0b0\uc774 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\ub77c\uc778\uc5d0 \ubd80\ud569\ud558\uace0 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac<\/b><\/h4>\n

\uc0dd\uc131 AI\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub3c4\uad6c\ub294 \ucf58\ud150\uce20 \uc77c\uc815\uc744 \ucd5c\uc801\ud654\ud558\uace0, \uace0\uac1d\uacfc\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uba70, \ubd84\uc11d \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ucc57\ubd07\uc744 \ud1b5\ud574 \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\ud55c \uc751\ub2f5\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc5d0 \uac78\uce5c \uac8c\uc2dc \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI \ube44\ub514\uc624 \uc81c\uc791<\/b><\/h4>\n

\uc790\ub3d9\ud654\ub41c \ube44\ub514\uc624 \uc81c\uc791 \ub3c4\uad6c\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \ub9c9\ub300\ud55c \ub9ac\uc18c\uc2a4\ub098 \ub300\uaddc\ubaa8 \ud300 \uc5c6\uc774\ub3c4 \ub9e4\ub825\uc801\uc778 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \ud15c\ud50c\ub9bf\uc774\ub098 \uae30\uc874 \ucf58\ud150\uce20\ub97c \uae30\ubc18\uc73c\ub85c \ube44\ub514\uc624\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc5b4 \uc18c\ube44\uc790\uc758 \uc694\uad6c\uc5d0 \ubd80\uc751\ud558\ub294 \ube60\ub978 \uc81c\uc791 \uc8fc\uae30\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n

AI \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ud1b5\ucc30\ub825<\/b><\/h4>\n

\uc0dd\uc131 AI\ub294 \uace0\uac1d \ub370\uc774\ud130\uc758 \uc218\uc9d1, \uc815\ub9ac \ubc0f \ubd84\uc11d\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ub370\uc774\ud130 \uad00\ub9ac\ub97c \uac15\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubc0f \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc774 \ud5a5\uc0c1\ub418\uc5b4 \ucd08\uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc27d\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \ub9c8\ud14c\ud06c \uc2dc\uc7a5 \ub3d9\ud5a5<\/h3>\n

\uc8fc\uc694 \ub3d9\uc778:\u30aa\u30e0\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305 \ud1b5\ud569\uc744 \ud1b5\ud574 \uc6d0\ud65c\ud558\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8 \uc81c\uacf5<\/b><\/h4>\n

AI \uae30\ubc18 \ucee8\ud14d\uc2a4\ud2b8 \uad11\uace0\uc640 1\uc778\uce6d \ub370\uc774\ud130 \uc804\ub7b5\uc740 \ube0c\ub79c\ub4dc\uac00 3\uc778\uce6d \ucfe0\ud0a4\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70 \ub9c8\ucf00\ud305\uc744 \ud601\uc2e0\ud569\ub2c8\ub2e4. \ucee8\ud14d\uc2a4\ud2b8 \uae30\ubc18 \uad11\uace0\ub294 AI\ub97c \ud65c\uc6a9\ud574 \uc6f9\ud398\uc774\uc9c0 \ucf58\ud150\uce20\ub97c \ubd84\uc11d\ud558\uace0 \uac1c\uc778 \ub370\uc774\ud130 \uc5c6\uc774 \uad00\ub828\uc131 \uc788\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba70, \ud6a8\uacfc\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uaddc\uc815\uc744 \uc900\uc218\ud569\ub2c8\ub2e4. TechCrunch\uc5d0 \ub530\ub974\uba74 \uad6c\uae00\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Privacy Sandbox)\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \uc548\uc804 \ucee8\ud14d\uc2a4\ud2b8 \ub3c4\uad6c\ub97c \uac1c\ubc1c \uc911\uc774\uba70, AdWeek\ub294 The Trade Desk\uc758 Unified ID 2.0\uc744 \uac15\uc870\ud558\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 1\ucc28 \ub370\uc774\ud130\ub85c \uc804\ud658\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305 \ud1b5\ud569\ub3c4 \ud575\uc2ec \ub3d9\ub825\uc73c\ub85c, \uc77c\uad00\ub41c \ucc44\ub110 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uace0\uac1d \ucc38\uc5ec\ub97c \uac15\ud654\ud569\ub2c8\ub2e4. UniformMarket\uc5d0 \ub530\ub974\uba74 3\uac1c \uc774\uc0c1\uc758 \ucc44\ub110\uc744 \ud65c\uc6a9\ud55c \ucea0\ud398\uc778\uc740 \uad6c\ub9e4\uc728\uc774 287% \ub192\uc73c\uba70, \uc634\ub2c8\ucc44\ub110 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uae30\uc5c5\uc740 \uace0\uac1d \uc720\uc9c0\uc728\uc774 89%\uc5d0 \ub2ec\ud558\ub294 \ubc18\uba74, \uc57d\ud55c \uc804\ub7b5\uc744 \ucc44\ud0dd\ud55c \uae30\uc5c5\uc740 33%\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. Salesforce\uc640 Adobe\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud558\uba70 \uc774 \uc804\ud658\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uce5c\ud654\uc801\uc774\uace0 \uace0\uac1d \uc911\uc2ec \uc804\ub7b5\uc744 \uc6b0\uc120\uc2dc\ud568\uc5d0 \ub530\ub77c AI \uae30\ubc18 \ucee8\ud14d\uc2a4\ud2b8 \uad11\uace0\uc640 \uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305\uc740 \ub9c8\ud14c\ud06c\uc758 \ubbf8\ub798\ub97c \uacc4\uc18d \ud615\uc131\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc81c\uc57d \uc694\uc778: \uc774\uba54\uc77c \ucc38\uc5ec\ub3c4 \uac10\uc18c\uc640 \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 \uc81c3\uc790 \ub370\uc774\ud130 \uc190\uc2e4<\/b><\/h4>\n

\uc774\uba54\uc77c \ucc38\uc5ec\ub3c4 \uac10\uc18c\uc640 \uc81c3\uc790 \ub370\uc774\ud130 \uc190\uc2e4\uc740 \ub9c8\ud14c\ud06c \ud658\uacbd\uc5d0\uc11c \uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc785\ub2c8\ub2e4. \ud504\ub85c\ubaa8\uc158 \ucf58\ud150\uce20\ub85c \ub118\uccd0\ub098\ub294 \uc774\uba54\uc77c \ubc15\uc2a4 \ub54c\ubb38\uc5d0 \uc774\uba54\uc77c \uc5f4\ub78c\ub960\uacfc \ud074\ub9ad\ub960\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uac10\uc18c\ud558\uba70 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\uc131\uc774 \uc800\ud558\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. HubSpot\uc758 2023\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ud3c9\uade0 \uc774\uba54\uc77c \uc5f4\ub78c\ub960\uc740 21.5% \uc218\uc900\uc774\uba70, \ud074\ub9ad\ub960\uc740 2.3%\uc5d0 \ubd88\uacfc\ud574 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc6d0\ud558\ub294 ROI\ub97c \ub2ec\uc131\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc81c3\uc790 \ucfe0\ud0a4\uc758 \ub2e8\uacc4\uc801 \ud3d0\uc9c0\uc640 GDPR \ubc0f CCPA\uc640 \uac19\uc740 \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub294 \uac00\uce58 \uc788\ub294 \uc18c\ube44\uc790 \ub370\uc774\ud130 \uc811\uadfc\uc744 \uc81c\ud55c\ud574 \ud0c0\uac9f\ud305 \uad11\uace0 \ub178\ub825\uc744 \ubc29\ud574\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\uc81c \uccab \ubc88\uc9f8 \ub2f9\uc0ac\uc790 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud574\uc57c \ud558\uba70, \uc774\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uad00\ub9ac \ub3c4\uad6c\u3078\u306e \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uc804 \uacfc\uc81c\ub294 \uae30\uc5c5\ub4e4\uc774 \uc804\ub7b5\uc744 \uc7ac\uac80\ud1a0\ud558\ub3c4\ub85d \uac15\uc694\ud558\uba70, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc900\uc218, \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uad11\uace0 \ubc0f \uac1c\uc778\ud654 \ucf58\ud150\uce20\uc5d0 \ucd08\uc810\uc744 \uc62e\uaca8 \uace0\uac1d \uc2e0\ub8b0\uc640 \ucc38\uc5ec\ub97c \ud68c\ubcf5\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc804\ud658\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc774 \uc804\ud658\uc740 \ud544\uc218\uc801\uc774\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \uc6b4\uc601\uc5d0 \ubcf5\uc7a1\uc131\uacfc \ube44\uc6a9\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\ud68c: AR\/VR\uc744 \ud1b5\ud55c MarTech \ud601\uc2e0\uc73c\ub85c \ub354 \uae4a\uc740 \ucc38\uc5ec\uc640 \uc804\ud658\uc728 \ud5a5\uc0c1<\/b><\/h4>\n

\uc99d\uac15\ud604\uc2e4(AR)\uacfc \uac00\uc0c1\ud604\uc2e4(VR)\uc740 \ubab0\uc785\ud615 \uc0c1\ud638\uc791\uc6a9 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ucc38\uc5ec\ub97c \uac15\ud654\ud558\uace0 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ubc29\uc2dd\uc73c\ub85c MarTech \ubd84\uc57c\ub97c \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc740 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uacf5\uac04\uc5d0\uc11c \uc81c\ud488\uc744 \uc2dc\uac01\ud654\ud558\uac70\ub098 \uac00\uc0c1 \uc1fc\ub8f8\uc744 \ud0d0\uc0c9\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \uacbd\ud5d8\ud615 \ucea0\ud398\uc778\uc744 \uc81c\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, IKEA\uc758 AR \uc571\uc778 IKEA Place\ub294 \uc0ac\uc6a9\uc790\uac00 \uc9d1\uc5d0\uc11c \uac00\uad6c\ub97c \ubbf8\ub9ac \ubcfc \uc218 \uc788\ub3c4\ub85d \ud574 \uad6c\ub9e4 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4. \ubc18\uba74 Sephora\uc758 Virtual Artist \uc571\uc740 \uace0\uac1d\uc774 \uac00\uc0c1\uc73c\ub85c \uba54\uc774\ud06c\uc5c5\uc744 \uccb4\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud574 \ucc38\uc5ec\ub3c4\uc640 \ud310\ub9e4\ub97c \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. Forbes \uae30\uc0ac \ub530\ub974\uba74, \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 AR\/VR \ucc44\ud0dd\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \ucc28\ubcc4\ud654\ub97c \uc704\ud574 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc3d\uc758\uc131\uacfc \ucd5c\ucca8\ub2e8 \uae30\uc220\uc744 \uacb0\ud569\ud568\uc73c\ub85c\uc368 AR\/VR\uc740 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \uac15\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70 \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uae30\ub300\uac00 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c AR\/VR\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ucc38\uc5ec\ub97c \ud601\uc2e0\ud558\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\ub294 \uae30\uc5b5\uc5d0 \ub0a8\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uacfc\uc81c: \uad11\uace0 \uc0ac\uae30 \ubc0f \ubd07 \ud2b8\ub798\ud53d\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\ub97c \uc57d\ud654\uc2dc\ud0b5\ub2c8\ub2e4<\/b><\/h4>\n

\uad11\uace0 \uc0ac\uae30 \ubc0f \ubd07 \ud2b8\ub798\ud53d\uc740 MarTech\uc5d0 \uc2ec\uac01\ud55c \ubb38\uc81c\ub97c \uc57c\uae30\ud558\uc5ec \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uc800\ud558\uc2dc\ud0a4\uace0 \uc790\uc6d0\uc744 \ub0ad\ube44\ud569\ub2c8\ub2e4. \ud074\ub9ad \uc0ac\uae30\ub098 \ubd07 \uc0dd\uc131 \ud2b8\ub798\ud53d\uacfc \uac19\uc740 \uc0ac\uae30 \ud589\uc704\ub294 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uc65c\uace1\ud574 \ub9c8\ucf00\ud130\uac00 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc815\ud655\ud788 \ud3c9\uac00\ud558\uae30 \uc5b4\ub835\uac8c \ud569\ub2c8\ub2e4. \uc774 \uc65c\uace1\uc740 \uc608\uc0b0 \ubc30\ubd84 \uc624\ub958\uc640 \ube44\ud6a8\uc728\uc801\uc778 \uc804\ub7b5\uc73c\ub85c \uc774\uc5b4\uc838 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uc800\ud558\uc2dc\ud0b5\ub2c8\ub2e4. \ub610\ud55c \uc0ac\uae30 \uae30\uc220\uc758 \uace0\ub3c4\ud654\ub85c \uc0ac\uae30\uafbc\ub4e4\uc774 \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubaa8\ubc29\ud558\ub294 \uace0\uae09 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ud0d0\uc9c0 \ub178\ub825\uc744 \ub354\uc6b1 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc0ac\uae30\uc758 \uc601\ud5a5\uc740 \uc7ac\uc815\uc801 \uc190\uc2e4\uc744 \ub118\uc5b4 \uad11\uace0\uc8fc\uc640 \ud50c\ub7ab\ud3fc \uac04\uc758 \uc2e0\ub8b0\ub97c \ud6fc\uc190\ud558\uc5ec \uad00\uacc4\uc640 \ubbf8\ub798 \ud611\ub825\uc744 \uc190\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ub610\ud55c \uc0ac\uae30\uc131 \uc0c1\ud638\uc791\uc6a9\uc73c\ub85c \uc778\ud55c \ub370\uc774\ud130 \uc624\uc5fc\uc740 \ub9c8\ucf00\ud130\uac00 \ube44\ud6a8\uc728\uc801\uc778 \ucc44\ub110\uc5d0 \ud22c\uc790\ud558\ub3c4\ub85d \uc720\ub3c4\ud574 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub294 \ub2a5\ub825\uc744 \ubc29\ud574\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \ubb34\uacb0\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uac15\ub825\ud55c \uc0ac\uae30 \ud0d0\uc9c0 \ubc0f \uc608\ubc29 \uc804\ub7b5\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \ub9c8\ud14c\ud06c \uc2dc\uc7a5 \uc0dd\ud0dc\uacc4 \ubd84\uc11d<\/h3>\n

\ub9c8\ud14c\ud06c \uc2dc\uc7a5 \uc0dd\ud0dc\uacc4\ub294 \ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uc81c\uacf5\uc5c5\uccb4\uc5d0\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM), \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac(CEM), \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac, \ucf58\ud150\uce20 \uad00\ub9ac, \uc774\ucee4\uba38\uc2a4 \ubc0f \ud310\ub9e4 \uc9c0\uc6d0, \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP), SEO \ub3c4\uad6c, AdTech, \uc6f9 \ubc0f \ub9c8\ucf00\ud305, \uc774\ubca4\ud2b8 \ubc0f \uc6e8\ube44\ub098 \ub9c8\ucf00\ud305 \ubd84\uc11d, \ucd5c\uc885 \uc0ac\uc6a9\uc790\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc8fc\uccb4\ub4e4\uc740 \ub9c8\ud14c\ud06c \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c, \uc81c\uacf5, \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uc2dc\uc7a5 \ub0b4 \ud601\uc2e0\uacfc \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n

\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc720\ud615\ubcc4\ub85c\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac \ubd80\ubb38\uc774 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/b><\/h4>\n

\uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac\ub294 \ud604\ub300\uc801\uc778 \ube0c\ub79c\ub4dc \ucc38\uc5ec\uc640 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud558\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc5d0 \uc810\uc810 \ub354 \uc758\uc874\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ucf58\ud150\uce20 \uc0dd\uc131, \ucea0\ud398\uc778 \uc2e4\ud589, \uc131\uacfc \ucd94\uc801\uc744 \uc704\ud55c \uace0\uae09 \ub3c4\uad6c\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. AI \uae30\ubc18 \uc194\ub8e8\uc158\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc608\uce21 \ubd84\uc11d, \uac10\uc815 \ubd84\uc11d, \ub9de\ucda4\ud615 \ucf58\ud150\uce20 \uc804\ub2ec \ub4f1 \uc790\ub3d9\ud654 \uae30\ub2a5\uc774 \uac15\ud654\ub418\uc5b4 \uc804\uccb4 \ucea0\ud398\uc778 \ud6a8\uacfc\uc131\uc774 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc758 \ud655\uc0b0\uc740 \uae30\uc5c5\uc774 \ub2e4\uc911 \uc18c\uc15c \ucc44\ub110\uc744 \ub354 \ud6a8\uc728\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud558\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec \ub3d9\uc778\uc73c\ub85c \ubd80\uc0c1\ud568\uc5d0 \ub530\ub77c \uc885\ud569\uc801\uc778 \uad00\ub9ac \ub3c4\uad6c \uc218\uc694\uac00 \uae09\uc99d\ud558\uba70 \uc774 \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8\uc758 \ube60\ub978 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc870\uc9c1 \uaddc\ubaa8\ubcc4\ub85c\ub294 \ub300\uaddc\ubaa8 \uae30\uc5c5\uc774 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/b><\/h4>\n

\ub300\uaddc\ubaa8 \uae30\uc5c5\uc740 \ubc29\ub300\ud55c \uc608\uc0b0, \ubcf5\uc7a1\ud55c \uace0\uac1d \uae30\ubc18, \ud655\uc7a5 \uac00\ub2a5\ud55c AI \uae30\ubc18 \uc194\ub8e8\uc158\uc758 \ud544\uc694\uc131\uc73c\ub85c \uc778\ud574 \ub9c8\ud14c\ud06c(MarTech) \ubd84\uc57c\ub97c \uc8fc\ub3c4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc870\uc9c1\uc740 \uace0\uae09 \uc790\ub3d9\ud654, \ub370\uc774\ud130 \ubd84\uc11d, AI \uae30\ubc18 \uac1c\uc778\ud654\ub97c \ud1b5\ud574\u30aa\u30e0\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub300\uaddc\ubaa8 \ud22c\uc790\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub85c \uc778\ud574 \ub300\uaddc\ubaa8 \uae30\uc5c5\uc740 \uc900\uc218, \uc0ac\uc774\ubc84 \ubcf4\uc548, \uc724\ub9ac\uc801 AI \ub3c4\uc785\uc5d0 \uc0c1\ub2f9\ud55c \uc790\uc6d0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc608\uce21 \ubd84\uc11d, \uace0\uac1d \uc138\ubd84\ud654, \ucd08\uac1c\uc778\ud654 \ucea0\ud398\uc778\uc744 \uc704\ud574 \ub9c8\ud14c\ud06c\ub97c \uc6b0\uc120\uc21c\uc704\ub85c \uc0bc\uc544 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesforce\uc640 Adobe\uc640 \uac19\uc740 \uc8fc\uc694 \ub9c8\ud14c\ud06c \uacf5\uae09\uc5c5\uccb4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ucc44\ud0dd \uc18d\ub3c4\ub97c \ub354\uc6b1 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ucd5c\ucca8\ub2e8 \uae30\uc220\uacfc \uac15\ub825\ud55c \uc778\ud504\ub77c\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \uc9d1\uc911\uc740 \ub300\ud615 \uae30\uc5c5\ub4e4\uc774 \ub9c8\ud14c\ud06c \uc0b0\uc5c5\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\ub294 \ud575\uc2ec \ud50c\ub808\uc774\uc5b4\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc5ed\ubcc4\ub85c\ub294 \ubd81\ubbf8\uac00 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/h3>\n

\ubd81\ubbf8\ub294 \uc120\uc9c4\ud654\ub41c \ub514\uc9c0\ud138 \uc778\ud504\ub77c, \ud601\uc2e0\uc801 \uae30\uc220\uc758 \uad11\ubc94\uc704\ud55c \ucc44\ud0dd, \ub300\uaddc\ubaa8 \uae30\uc5c5\uc758 \uc9d1\uc911\uc73c\ub85c \uc778\ud574 \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 AI, \uc790\ub3d9\ud654, \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d \ucc38\uc5ec\ub3c4\uc640 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uba70 \uacbd\uc7c1\uc801\uc774\uace0 \ud601\uc2e0\uc801\uc778 \uc0dd\ud0dc\uacc4\ub97c \uc721\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc740 \uc120\ub3c4 \uae30\uc5c5 \uac04\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uacfc \uace0\uae09 \uae30\uc220\uc758 \ube60\ub978 \ucc44\ud0dd\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesforce, HubSpot, Adobe\uc640 \uac19\uc740 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \uace0\uac1d \ucc38\uc5ec\uc640 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8 \uc5ed\ub7c9\uc744 \ud655\ub300\ud558\uace0 \uc788\ub294 Amazon Web Services\uc640 \uac19\uc740 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ud30c\ud2b8\ub108\uc2ed\uc740 \ub354 \ub098\uc740 \ub370\uc774\ud130 \uad00\ub9ac \ubc0f \ubd84\uc11d\uc744 \uc704\ud574 AI \uae30\ubc18 \ub3c4\uad6c\ub97c \ud1b5\ud569\ud558\uc5ec \uc2dc\uc7a5\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uacbd\ud5d8\uacfc \ub370\uc774\ud130 \uaddc\uc815 \uc900\uc218\uc5d0 \ub300\ud55c \ucd08\uc810\uc740 \uc758\ub8cc \ubc0f \uc804\uc790 \uc0c1\uac70\ub798\ub97c \ube44\ub86f\ud55c \ub2e4\uc591\ud55c \ubd80\ubb38\uc758 \uc804\ub7b5\uc744 \uacc4\uc18d\ud574\uc11c \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce90\ub098\ub2e4\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc724\ub9ac\uc801 \uad00\ud589\uacfc AI \ud1b5\ud569\uc744 \uac15\uc870\ud558\uace0 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc \uc81c\uc791\uc790 \uac04\uc758 \ud611\uc5c5\uc740 \uce90\ub098\ub2e4\uc758 \uc5ed\ub3d9\uc801\uc778 \ub9c8\ucf00\ud305 \ud658\uacbd\uc744 \ubc18\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

MarTech \uc2dc\uc7a5\uc758 \ucd5c\uadfc \ub3d9\ud5a5<\/h3>\n
    \n
  • 2025\ub144 3\uc6d4, Adobe\uc640 Microsoft\ub294 Microsoft 365 Copilot\uc5d0\uc11c AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\uc758 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uae30 \uc704\ud574 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uacf5\uac1c \ud504\ub9ac\ubdf0\ub85c \uc81c\uacf5\ub418\ub294 Adobe Marketing Agent\uc640 Adobe Express Agent\ub294 Adobe\uc758 \uae30\ub2a5\uc744 Teams, PowerPoint, Word\uc640 \uac19\uc740 Microsoft \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \ud1b5\ud569\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774 \uc5d0\uc774\uc804\ud2b8\ub294 \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ud6a8\uc728\uc131, \ucf58\ud150\uce20 \uc81c\uc791 \ubc0f \uac1c\uc778\ud654\ub97c \uac15\ud654\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 Adobe Experience Platform\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uace0 \ud1b5\ucc30\ub825\uc744 \ubc1c\uacac\ud558\uba70 \ud300 \uac04 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774 \uc5d0\uc774\uc804\ud2b8\ub294 Adobe \ubc0f Microsoft \uc194\ub8e8\uc158 \uc804\ubc18\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc5f0\uacb0\ud558\uc5ec \ucf58\ud150\uce20 \uacf5\uae09\ub9dd\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n
      \n
    • 2025\ub144 3\uc6d4, Genesys\uc640 TeKnowledge\ub294 AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8\uc744 \uac15\ud654\ud558\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud611\ub825\uc740 Genesys Cloud \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc870\uc9c1\uc774 \uc548\uc804\ud558\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c AI \uc6b0\uc120 CX \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. TeKnowledge\uc758 \uc790\ubb38, \uc804\ubb38 \uc11c\ube44\uc2a4, \ub514\uc9c0\ud138 \uc2a4\ud0ac\ub9c1, \uad00\ub9ac \uc11c\ube44\uc2a4 \ubd84\uc57c\uc758 \uc804\ubb38\uc131\uc740 Genesys\uc758 \uc11c\ube44\uc2a4\ub97c \uac15\ud654\ud574 \ud074\ub77c\uc6b0\ub4dc \uc804\ud658\uc744 \uc6d0\ud65c\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 AI\uc640 \uc790\ub3d9\ud654\ub97c \uc644\uc804\ud788 \uc6b4\uc601\ud654\ud574 \uace0\uac1d \ucc38\uc5ec\ub97c \uac1c\uc120\ud558\uace0 \uae30\uc5c5\uc774 \uac1c\uc778\ud654\ub418\uace0 end-to-end \uace0\uac1d \uacbd\ud5d8\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \uace0\uae09 \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \ud1b5\ud574 CX\ub97c \ud604\ub300\ud654\ud558\ub294 \ub370 \uc790\uc2e0\uac10\uc744 \uac16\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n
        \n
      • 2025\ub144 2\uc6d4, Salesforce\uc640 Google\uc740 2025\ub144 2\uc6d4\uc5d0 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\ub300\ud574 Google\uc758 Gemini AI\ub97c Agentforce\uc5d0 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \ub9de\ucda4\ud615 AI \uc194\ub8e8\uc158\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc774\uc81c Salesforce\ub97c Google Cloud\uc5d0 \ubc30\ud3ec\ud558\uace0 Data Cloud \ubc0f BigQuery\uc758 \ub370\uc774\ud130\ub97c zero-copy \uae30\uc220\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Agentforce\ub294 Vertex AI\ub97c \ud1b5\ud574 Google Search\ub97c \ud65c\uc6a9\ud574 \uc2e4\uc2dc\uac04, \uc99d\uac70 \uae30\ubc18 \uc751\ub2f5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Google\uc758 Gemini \ubaa8\ub378\uc740 Agentforce \ub0b4\uc5d0\uc11c \ud504\ub86c\ud504\ud2b8 \uad6c\ucd95\uc5d0 \ud65c\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 Google Cloud\uc758 \uc548\uc804\ud55c \uc778\ud504\ub77c\uc5d0\uc11c Salesforce\uc758 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \ub3d9\uc801 \uc815\ub82c(dynamic grounding) \ub4f1 \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n
          \n
        • 2025\ub144 1\uc6d4, ServiceNow\uc640 Google Cloud\ub294 \uae30\uc5c5 \uae30\uc220 \uc804\ubc18\uc5d0 \uac78\uce5c \uc0dd\uc131\ud615 AI\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\ub300\ud569\ub2c8\ub2e4. ServiceNow\uc758 Now Platform\uc740 Google Cloud Marketplace\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, CRM, ITSM \ubc0f SIR \uc194\ub8e8\uc158\uc740 Google Distributed Cloud\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569\uc744 \ud1b5\ud574 ServiceNow\uc758 Workflow Data Fabric\uc774 BigQuery\uc640 \uc5f0\uacb0\ub418\uc5b4 AI \ud1b5\ucc30\ub825\uc774 Google Workspace\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub294 Google \uc2a4\ud504\ub808\ub4dc \uc2dc\ud2b8 \ubc0f \ucc44\ud305\uc5d0\uc11c ServiceNow \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 Vertex AI\uc5d0\uc11c AI \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 AI\ub97c \ud1b5\ud574 \uae30\uc5c5 \uc5c5\ubb34\ub97c \ud601\uc2e0\ud558\uace0 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ucd5c\uc801\ud654\ud558\uba70 \uc77c\uc0c1\uc801\uc778 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n

          \uc8fc\uc694 \uc2dc\uc7a5 \ud50c\ub808\uc774\uc5b4<\/h3>\n

          \uc0c1\uc704 \ub9c8\ud14c\ud06c \uc2dc\uc7a5 \uae30\uc5c5 \ubaa9\ub85d<\/h3>\n

          \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc740 \uc9c0\uc5ed\uc801 \uc874\uc7ac\uac10\uc774 \ud070 \uba87\uba87 \uc8fc\uc694 \uae30\uc5c5\uc774 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

          Google (US)
          \nMicrosoft (US)
          \nOracle (US)
          \nHubSpot (US)
          \nNICE (Israel)
          \nSprout Social (US)
          \nIntuit Mailchimp (US)
          \nSEMrush (US)
          \nHootsuite (Canada)
          \nZoho (India)
          \nManyChat (US)
          \nAspire (India)
          \nContentful (Germany)
          \nThoughtSpot (US)
          \nMoz (US)
          \nAhrefs (Singapore)
          \nLater (Canada)
          \nFlodesk (US)
          \nMangools (Slovakia)
          \nCleverTap (India)<\/p>\n

           <\/p>\n

          \"\"<\/p>\n

           <\/p>\n

          \ubaa9\ucc28<\/b><\/h4>\n

          \ub3c5\uc810 \uc815\ubcf4\ub294 MarketsandMarkets\uc5d0\ub9cc \uc788\ub294 \ucf58\ud150\uce20\/\ub370\uc774\ud130\ub85c, \ub2e4\ub978 \uacbd\uc7c1\uc0ac\uc5d0\uc11c\ub294 \uc81c\uacf5\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/b><\/p>\n

          \uc81c\ubaa9<\/b><\/p>\n

          \ud398\uc774\uc9c0 \ubc88\ud638<\/b><\/p>\n

          \uc18c\uac1c<\/b><\/p>\n

          34<\/b><\/p>\n

          \uc5f0\uad6c \ubc29\ubc95\ub860<\/b><\/p>\n

          39<\/b><\/p>\n

          \uc694\uc57d<\/b><\/p>\n

          51<\/b><\/p>\n

          \ud504\ub9ac\ubbf8\uc5c4 \ud1b5\ucc30\ub825<\/b><\/p>\n

          58<\/b><\/p>\n

          \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc0b0\uc5c5 \ub3d9\ud5a5<\/b><\/p>\n

          60<\/b><\/p>\n

            \n
          • 5.1 \uc18c\uac1c<\/b><\/li>\n
          • 5.2 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc694\uc778- AI \uae30\ubc18 \uac1c\uc778\ud654 \uae30\uc220\uc744 \ud1b5\ud574 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728 \ud5a5\uc0c1- AI \uae30\ubc18 \ucee8\ud14d\uc2a4\ud2b8 \uad11\uace0 \ubc0f 1\ucc28 \ub370\uc774\ud130 \uc804\ub7b5 \ucc44\ud0dd-\u30aa\u30e0\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305 \ud1b5\ud569\uc744 \ud1b5\ud55c \uc6d0\ud65c\ud558\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8 \uc81c\uacf5 \uc81c\uc57d \uc694\uc778- \uc774\uba54\uc77c \ucc38\uc5ec\ub3c4 \uac10\uc18c \ubc0f \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 \uc81c3\uc790 \ub370\uc774\ud130 \uc190\uc2e4 \uae30\ud68c- \ube14\ub85d\uccb4\uc778 \ucc44\ud0dd\uc73c\ub85c \uad11\uace0 \ud22c\uba85\uc131\uacfc \ud6a8\uc728\uc131 \ud5a5\uc0c1- AR\/VR\uc744 \ud1b5\ud55c \uae4a\uc740 \ucc38\uc5ec\uc640 \uc804\ud658- \uce5c\ud658\uacbd \ucea0\ud398\uc778\uacfc \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1 \ub3c4\uc804 \uacfc\uc81c- \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 AI \ud3b8\ud5a5\uc131\uc774 \uacf5\uc815\uc131, \uc2e0\ub8b0, \ub300\ud45c\uc131\uc744 \ud6fc\uc190- \uad11\uace0 \uc0ac\uae30\uc640 \ubd07 \ud2b8\ub798\ud53d\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud6a8\uacfc\uc131\uc744 \uc57d\ud654\uc2dc\ud0b5\ub2c8\ub2e4<\/b><\/li>\n
          • 5.3 \uc0b0\uc5c5 \ub3d9\ud5a5 \ub9c8\ud14c\ud06c \uc2dc\uc7a5 \uc9c4\ud654 \uc0ac\ub840 \uc5f0\uad6c \ubd84\uc11d- Go Geothermal\uc740 Zoho Expense\ub97c \ud1b5\ud574 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uacbd\ube44 \uad00\ub9ac\ub97c \ud601\uc2e0\ud588\uc2b5\ub2c8\ub2e4- Nubank\uc640 OpenAI\ub294 AI \uae30\ubc18 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ub514\uc9c0\ud138 \ubc45\ud0b9\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4- PrettyLitter\uc640 Klaviyo\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uace0\uac1d \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4- Tonies\uc640 Braze\ub294 \ub9de\ucda4\ud615 \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \ucc38\uc5ec\ub3c4 \ubb38\uc81c\ub97c \uadf9\ubcf5\ud588\uc2b5\ub2c8\ub2e4 \uc0dd\ud0dc\uacc4- \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654- CRM- \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac- \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac- \ucf58\ud150\uce20 \uad00\ub9ac- \uc774\ucee4\uba38\uc2a4 \ubc0f \ud310\ub9e4 \uc9c0\uc6d0- CDPs- SEO \ub3c4\uad6c- AdTech- \uc6f9 \ubc0f \ub9c8\ucf00\ud305, \uc774\ubca4\ud2b8, \uc6e8\ube44\ub098 \ub9c8\ucf00\ud305- \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uae30\uc220 \ubd84\uc11d- \ud575\uc2ec \uae30\uc220- \uc778\uc811 \uae30\uc220- \ubcf4\uc644 \uae30\uc220 \uaddc\uc81c \ud658\uacbd- \uaddc\uc81c \uae30\uad00, \uc815\ubd80 \uae30\uad00 \ubc0f \uae30\ud0c0 \uc870\uc9c1- \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c \uacf5\uae09\ub9dd \ubd84\uc11d \ud3ec\ud130\uc758 5\ub300 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d- \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611- \ub300\uccb4\ud488\uc758 \uc704\ud611- \uacf5\uae09\uc5c5\uccb4\uc758 \ud611\uc0c1\ub825- \uad6c\ub9e4\uc790\uc758 \ud611\uc0c1\ub825- \uacbd\uc7c1 \uac15\ub3c4 \uc8fc\uc694 \ucee8\ud37c\ub7f0\uc2a4 \ubc0f \uc774\ubca4\ud2b8 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790 \ubc0f \uad6c\ub9e4 \uae30\uc900- \uad6c\ub9e4 \uacfc\uc815\uc758 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790- \uad6c\ub9e4 \uae30\uc900 \uac00\uaca9 \ubd84\uc11d- \ub9c8\ud14c\ud06c\uc758 \ud3c9\uade0 \ud310\ub9e4 \uac00\uaca9, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc720\ud615\ubcc4, 2025- \ub9c8\ud14c\ud06c\uc758 \ud3c9\uade0 \ud310\ub9e4 \uac00\uaca9 (\uc870\uc9c1 \uaddc\ubaa8\ubcc4), 2025 \ud2b9\ud5c8 \ubd84\uc11d- \ubc29\ubc95\ub860- \ud2b9\ud5c8 \ucd9c\uc6d0 \uac74\uc218 (\ubb38\uc11c \uc720\ud615\ubcc4)- \ud601\uc2e0 \ubc0f \ud2b9\ud5c8 \ucd9c\uc6d0 \ub3d9\ud5a5 \ub9c8\ud14c\ud06c \ube44\uc988\ub2c8\uc2a4 \ud22c\uc790 \ud658\uacbd \ubc0f \uc790\uae08 \uc870\ub2ec \uc2dc\ub098\ub9ac\uc624\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud2b8\ub80c\ub4dc\/\ud30c\uad34\uc801 \ubcc0\ud654 \uc0dd\uc131\ud615 AI\uac00 \ub9c8\ud14c\ud06c \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5- \uc8fc\uc694 \ud65c\uc6a9 \uc0ac\ub840 \ubc0f \uc2dc\uc7a5 \uc7a0\uc7ac\ub825- \uc8fc\uc694 \ud65c\uc6a9 \uc0ac\ub840<\/b><\/li>\n<\/ul>\n

            \ub9c8\ud14c\ud06c \uc2dc\uc7a5, \uc81c\uacf5 \uc720\ud615\ubcc4<\/b><\/p>\n

            106<\/b><\/p>\n

              \n
            • 6.1 \uc18c\uac1c \uc81c\ud488: \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
            • 6.2 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc720\ud615\ubcc4 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654- \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ud6a8\uc728\ud654\ud558\uace0 \uac1c\uc778\ud654\ub41c \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud558\uba70 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 ROI\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4- \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654- \ub9c8\ucf00\ud305 \uad00\ub9ac \ubc0f \uc6cc\ud06c\ud50c\ub85c\uc6b0- \ud504\ub85c\uc81d\ud2b8 \ubc0f \uc790\uc0b0 \uad00\ub9ac- \ud06c\ub85c\uc2a4 \ucc44\ub110 \ucea0\ud398\uc778 \uad00\ub9ac- \ub9ac\ub4dc \uc721\uc131\/\ub9ac\ub4dc \uc0dd\uc131- \uae30\ud0c0 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac (CRM)- CRM\uc744 \ud1b5\ud574 \uad00\uacc4 \uac1c\uc120, \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1, \ub9e4\ucd9c \uc131\uc7a5 \ucd09\uc9c4- \ud310\ub9e4 \uc790\ub3d9\ud654- \ub9ac\ub4dc \uad00\ub9ac- \ud30c\uc774\ud504\ub77c\uc778 \uad00\ub9ac- \uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \uc9c0\uc6d0- \uae30\ud0c0 CRM \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac (CEM)- CEM\uc744 \ud1b5\ud574 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0 \uc804\ub2ec, \ucc38\uc5ec \uc790\ub3d9\ud654, \uace0\uac1d \uc5f0\uacb0 \uac15\ud654- \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac(VOC) \ubd84\uc11d- \uacbd\ud5d8 \uad00\ub9ac \ud50c\ub7ab\ud3fc\/\uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8 \ud50c\ub7ab\ud3fc- \uace0\uac1d \ud53c\ub4dc\ubc31 \ubc0f \uac10\uc815 \ubd84\uc11d- \uace0\uac1d \uc5ec\uc815 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158- \uae30\ud0c0 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac- \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac: AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ud2b8\ub80c\ub4dc \ubd84\uc11d, \uac1c\uc778\ud654, \uc2e4\uc2dc\uac04 \uace0\uac1d \ucc38\uc5ec\ub97c \uac15\ud654- \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc- \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc \ubc0f \uc77c\uc815 \uad00\ub9ac- \uc18c\uc15c \ub9ac\uc2a4\ub2dd \ubc0f \ubd84\uc11d- \ucee4\ubba4\ub2c8\ud2f0 \ubc0f \ucc38\uc5ec \uad00\ub9ac- \uae30\ud0c0 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac \uc2dc\uc2a4\ud15c \ucf58\ud150\uce20 \uad00\ub9ac- \ucf58\ud150\uce20 \uad00\ub9ac: \uc77c\uad00\uc131, \uc811\uadfc\uc131, \ucc38\uc5ec\ub3c4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574- \uc6f9 \ucf58\ud150\uce20 \uad00\ub9ac- \ub514\uc9c0\ud138 \uc790\uc0b0 \uad00\ub9ac- AI \uae30\ubc18 \ucf58\ud150\uce20 \uc0dd\uc131- \ucf58\ud150\uce20 \ud611\uc5c5 \ubc0f \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub3c4\uad6c- \uae30\ud0c0 \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc774\ucee4\uba38\uc2a4 \ubc0f \ud310\ub9e4 \uc9c0\uc6d0- \uc790\ub3d9\ud654 \ubc0f \ubd84\uc11d\uc744 \ud1b5\ud55c \uc774\ucee4\uba38\uc2a4 \ubc0f \ud310\ub9e4 \uc9c0\uc6d0 \uc7ac\uc815\uc758- \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc \ubc0f \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4- \ud310\ub9e4 \uc9c0\uc6d0 \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 (ABM) \ub3c4\uad6c- \ubaa8\ubc14\uc77c \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158- \uc81c\ud488 \uc815\ubcf4 \uad00\ub9ac (PIM)- \uae30\ud0c0 \uc774\ucee4\uba38\uc2a4 \ubc0f \ud310\ub9e4 \uc9c0\uc6d0 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc (CDP)- CDP\ub97c \ud1b5\ud55c \ucd08\uac1c\uc778\ud654, \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1 \ubc0f \uc131\uc7a5 \ucd09\uc9c4- \ud1b5\ud569 \uace0\uac1d \ud504\ub85c\ud544 \ubc0f \uc138\ubd84\ud654- \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \ud1b5\ud569- \uac1c\uc778\ud654 \uc5d4\uc9c4- \ub300\uc0c1 \uc138\ubd84\ud654 \ub3c4\uad6c- \uae30\ud0c0 CDP SEO \ub3c4\uad6c- SEO \ub3c4\uad6c\ub97c \ud1b5\ud55c \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131 \ud5a5\uc0c1 \ubc0f \ucd5c\ub300 ROI \ub2ec\uc131- \ud0a4\uc6cc\ub4dc \uc5f0\uad6c \ub3c4\uad6c- \uc628\ud398\uc774\uc9c0 SEO \ub3c4\uad6c- \uae30\uc220\uc801 SEO \uac10\uc0ac \ub3c4\uad6c- \ubc31\ub9c1\ud06c \ubd84\uc11d \ub3c4\uad6c- \uc21c\uc704 \ucd94\uc801 \ub3c4\uad6c ADTECH- \ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30\ub825, \uc790\ub3d9\ud654 \ubc0f AI \uae30\ubc18 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5\uc744 \uac15\ud654\ud558\ub294 MarTech\uc758 AdTech – \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 – \uad11\uace0 \ucea0\ud398\uc778 \uad00\ub9ac – \uad11\uace0 \uac80\uc99d \ub3c4\uad6c – \ub9ac\ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc – \uad11\uace0 \uc131\uacfc \ubd84\uc11d \uae30\ud0c0 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc720\ud615<\/b><\/li>\n
            • 6.3 \uc11c\ube44\uc2a4 \uc804\ubb38 \uc11c\ube44\uc2a4 – AI \uae30\ubc18 \uc790\ub3d9\ud654 \ubc0f \ubd84\uc11d\uc744 \ud1b5\ud574 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \uac15\ud654\ud558\ub294 MarTech\uc758 \uc804\ubb38 \uc11c\ube44\uc2a4 \uad00\ub9ac \uc11c\ube44\uc2a4 – \uc804\ubb38 MarTech \uad00\ub9ac \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\ub294 MarTech\uc758 \uad00\ub9ac \uc11c\ube44\uc2a4<\/b><\/li>\n<\/ul>\n

              \ub9c8\ucf00\ud305 \uc720\ud615\ubcc4 MARTECH \uc2dc\uc7a5<\/b><\/p>\n

              141<\/b><\/p>\n

                \n
              • 7.1 \uc18c\uac1c \ub9c8\ucf00\ud305 \uc720\ud615: \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
              • 7.2 \uc628\ub77c\uc778\/\ub514\uc9c0\ud138 \ub9c8\ud14c\ud06c\ub97c \ud1b5\ud55c AI \uae30\ubc18 \uc790\ub3d9\ud654 \ubc0f \ubd84\uc11d\uc73c\ub85c \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \uac15\ud654<\/b><\/li>\n
              • 7.3 AI \uae30\ubc18 \ud601\uc2e0\uc744 \ud1b5\ud55c \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc758 \uc624\ud504\ub77c\uc778 \uc804\ud658\uc73c\ub85c \uc2dc\uc7a5 \uc8fc\ub3c4<\/b><\/li>\n<\/ul>\n

                \ub9c8\ud14c\ud06c \uc2dc\uc7a5, \uc870\uc9c1 \uaddc\ubaa8\ubcc4<\/b><\/p>\n

                146<\/b><\/p>\n

                  \n
                • 8.1 \uc18c\uac1c: \uc870\uc9c1 \uc720\ud615\ubcc4 \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
                • 8.2 \uc911\uc18c\uae30\uc5c5(SMB)\uc744 \uc704\ud55c \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ub9c8\ud14c\ud06c \uc194\ub8e8\uc158\uc73c\ub85c \uc131\uc7a5\uacfc \uace0\uac1d \ucc38\uc5ec \uac15\ud654<\/b><\/li>\n
                • 8.3 \ub300\uae30\uc5c5: \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac15\ud654\ud558\uace0 \uc6b4\uc601\uc744 \ud6a8\uc728\ud654\ud558\uae30 \uc704\ud574 \ub9c8\ud14c\ud06c \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud558\ub294 \ub300\uae30\uc5c5<\/b><\/li>\n<\/ul>\n

                  \ub9c8\ud14c\ud06c \uc2dc\uc7a5, \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4<\/b><\/p>\n

                  151<\/b><\/p>\n

                    \n
                  • 9.1 \uc18c\uac1c \ucd5c\uc885 \uc0ac\uc6a9\uc790: \uc2dc\uc7a5 \ub3d9\uc778<\/b><\/li>\n
                  • 9.2 \uae30\uc5c5 BFSI – AI \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uace0\uac1d \ucc38\uc5ec\uc640 \ud310\ub9e4\ub97c \uc99d\ub300\ud558\uae30 \uc704\ud55c \ub9c8\ud14c\ud06c \ubbf8\ub514\uc5b4 & \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 – AI, \ub370\uc774\ud130 \ubd84\uc11d, \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d \ucc38\uc5ec, \ucf58\ud150\uce20 \ubc30\ud3ec, \uc218\uc775\ud654\ub97c \uac15\ud654\ud558\uae30 \uc704\ud55c \ub9c8\ud14c\ud06c – \ubc29\uc1a1 \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d – \uc601\ud654 \ubc0f \ube44\ub514\uc624 \uc81c\uc791 – \uc74c\uc545 \uc0b0\uc5c5 – \ucd9c\ud310 \ubc0f \uc778\uc1c4 \ubbf8\ub514\uc5b4 – \uac8c\uc784 \ubc0f e\uc2a4\ud3ec\uce20 – \ub77c\uc774\ube0c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \uc774\ubca4\ud2b8 \ud1b5\uc2e0- \ub9c8\ud14c\ud06c\ub97c \ud1b5\ud574 \ud601\uc2e0\uc801\uc778 \uae30\uc220\ub85c \uae00\ub85c\ubc8c \uc5f0\uacb0\uc131 \uac15\ud654 \ubd80\ub3d9\uc0b0 \ubc0f \uac74\uc124- AI \uae30\ubc18\uc758 \uac1c\uc778\ud654 \uc804\ub7b5\uc73c\ub85c \ub9c8\ucf00\ud305\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ud0a4\ub294 MarTech \uc758\ub8cc \ubc0f \uc0dd\uba85 \uacfc\ud559 – \ud601\uc2e0\uacfc \uacfc\ud559\uc801 \ubc1c\uacac\uc744 \ud1b5\ud574 \uac74\uac15\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 MarTech \uc81c\uc870 – AI, \uc790\ub3d9\ud654 \ubc0f \uc2a4\ub9c8\ud2b8 \uae30\uc220\uc744 \ud1b5\ud574 \uc81c\uc870\ub97c \ucd5c\uc801\ud654\ud558\ub294 MarTech \uc18c\ub9e4 \ubc0f \uc804\uc790 \uc0c1\uac70\ub798 – \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc804\uc790 \uc0c1\uac70\ub798 \ubc0f \uc601\uc5c5 \uc9c0\uc6d0 \uc194\ub8e8\uc158\uc73c\ub85c \uc18c\ub9e4\uc5c5\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ud0a4\ub294 MarTech \uad50\uc721- \ub9c8\ud14c\ud06c\uac00 \ud559\uc0dd \ucc38\uc5ec\ub3c4\ub97c \ub192\uc5ec \uad50\uc721\uc744 \ud601\uc2e0\ud569\ub2c8\ub2e4 \uc5ec\ud589 & \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0- MarTech\ub85c \uacf5\uae09\ub9dd \uad00\ub9ac, \uac1c\uc778\ud654, \uc608\uc57d \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1- \ud56d\uacf5 \ubc0f \ud56d\uacf5\uc6b0\uc8fc- \ud638\ud154 \ubc0f \uc219\ubc15- \ud06c\ub8e8\uc988 \ub77c\uc778 \ubc0f \ud574\uc591 \uad00\uad11- \uad00\uad11 \ubc0f \ubaa9\uc801\uc9c0 \uad00\ub9ac- \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac (OTA) \ubc0f \uc5ec\ud589 \uc608\uc57d \ud50c\ub7ab\ud3fc- \uae30\ud0c0 \uc5ec\ud589 \ubc0f \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0 \uc751\uc6a9 \ubd84\uc57c \uc6b4\uc1a1 \ubc0f \ubb3c\ub958- AI \uae30\ubc18 MarTech \uc194\ub8e8\uc158\uc73c\ub85c \uace0\uac1d \ucc38\uc5ec\ub97c \uac15\ud654\ud558\ub294 \uc6b4\uc1a1 \ubc0f \ubb3c\ub958 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790<\/b><\/li>\n
                  • 9.3 \uac1c\uc778 \uc0ac\uc6a9\uc790 AI \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\uc220 \uc194\ub8e8\uc158\uc73c\ub85c \uac1c\uc778 \uc0ac\uc6a9\uc790\uc758 \uc5ed\ub7c9 \uac15\ud654\ud558\ub294 \ub9c8\ud14c\ud06c<\/b><\/li>\n<\/ul>\n

                    \uc9c0\uc5ed\ubcc4 \ub9c8\ud14c\ud06c \uc2dc\uc7a5<\/b><\/p>\n

                    172<\/b><\/p>\n

                      \n
                    • 10.1 \uc18c\uac1c<\/b><\/li>\n
                    • 10.2 \ubd81\uc544\uba54\ub9ac\uce74\ubd81\uc544\uba54\ub9ac\uce74: \ub9c8\ud14c\ud06c \uc2dc\uc7a5 \ub3d9\uc778 \ubd81\uc544\uba54\ub9ac\uce74: \uac70\uc2dc\uacbd\uc81c\uc801 \uc601\ud5a5 \ubbf8\uad6d- AR \ubc0f \ube14\ub85d\uccb4\uc778 \uae30\uc220\uc774 \uc2dc\uc7a5\uc744 \ud601\uc2e0 \uce90\ub098\ub2e4- \uc18c\ube44\uc790 \uc911\uc2ec \uc740\ud589\ubc95 \uac15\ud654\ub85c \ub370\uc774\ud130 \ubcf4\uc548 \uac15\ud654\uac00 \uc2dc\uc7a5 \uc131\uc7a5 \ucd09\uc9c4<\/b><\/li>\n
                    • 10.3 \uc720\ub7fd\uc720\ub7fd: \uc2dc\uc7a5 \ub3d9\uc778 \uc720\ub7fd: \uac70\uc2dc\uacbd\uc81c\uc801 \uc601\ud5a5 \uc601\uad6d- Adobe-Microsoft \ubc0f HubSpot-TikTok\uc774 \ub9c8\ud14c\ud06c \ud1b5\ud569\uc744 \uc7ac\uc815\uc758\ud560 \uac83 \ub3c5\uc77c- \uc8fc\uc694 \uae30\uc220 \ud5c8\ube0c\uc5d0\uc11c \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ub9c8\ud14c\ud06c \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud560 \uac83 \ud504\ub791\uc2a4- \uc724\ub9ac\uc801 \uac1c\ubc1c\uacfc \ud601\uc2e0\uc744 \uc704\ud55c \ud22c\uc790\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uac83 \uc774\ud0c8\ub9ac\uc544- EU \ub514\uc9c0\ud138 \uaddc\uc815\uc758 \ucc44\ud0dd\uc73c\ub85c \uacf5\uc815\ud558\uace0 \ud22c\uba85\ud55c \uad11\uace0\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uac83 \uc2a4\ud398\uc778- Selligent\uac00 Microsoft\uc640 \ud611\ub825\ud574 AI \uae30\ubc18 CRM \ud1b5\ud569\uc744 \ucd94\uc9c4\ud560 \uac83 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/b><\/li>\n
                    • 10.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uc2dc\uc7a5 \ub3d9\uc778 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uac70\uc2dc\uacbd\uc81c\uc801 \uc601\ud5a5 \uc911\uad6d- AI, 5G, IoT, \uc2a4\ub9c8\ud2b8 \uc815\ucc45\uc744 \ud1b5\ud574 \ub9c8\ud14c\ud06c\uac00 \uc131\uc7a5\uc744 \uc8fc\ub3c4 \uc77c\ubcf8- \uace0\uae09 \uae30\uc220 \uc778\ud504\ub77c\uc640 \ub192\uc740 \ub514\uc9c0\ud138 \ucc44\ud0dd\ub960\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uac00\uc18d\ud654 \uc778\ub3c4- AI, \uac1c\uc778\ud654, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub97c \ud1b5\ud574 \ub9c8\ud14c\ud06c\uac00 \ubc1c\uc804 \ud55c\uad6d- \uac15\ub825\ud55c \uae30\uc220 \uc778\ud504\ub77c, \ub192\uc740 \uc778\ud130\ub137 \ubcf4\uae09\ub960, \ub514\uc9c0\ud138\uc5d0 \uc801\uadf9 \ucc38\uc5ec\ud558\ub294 \uc778\uad6c\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc8fc\ub3c4 \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc- \uae30\uc220 \ud601\uc2e0, \uaddc\uc81c \ubcc0\ud654, \uc804\ub7b5\uc801 \ud611\ub825\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. ASEAN- \uc815\ubd80 \uc9c0\uc6d0\uc73c\ub85c \uc911\uc18c\uae30\uc5c5\uc758 \ub514\uc9c0\ud138\ud654\ub97c \uac00\uc18d\ud654\ud558\uc5ec \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/b><\/li>\n
                    • 10.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uc2dc\uc7a5 \ub3d9\uc778 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uac70\uc2dc\uacbd\uc81c\uc801 \uc601\ud5a5 \uc911\ub3d9- \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544- \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8- \ucfe0\uc6e8\uc774\ud2b8- \ubc14\ub808\uc778- \uc911\ub3d9 \ub098\uba38\uc9c0 \uc9c0\uc5ed \uc544\ud504\ub9ac\uce74<\/b><\/li>\n
                    • 10.6 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74: \uc2dc\uc7a5 \ub3d9\uc778 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74: \uac70\uc2dc\uacbd\uc81c\uc801 \uc601\ud5a5 \ube0c\ub77c\uc9c8- \ub192\uc740 \uc778\ud130\ub137 \ubcf4\uae09\ub960\uacfc \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub514\uc9c0\ud138 \uacbd\uc81c\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uac83\uc785\ub2c8\ub2e4 \uba55\uc2dc\ucf54- AI\uc640 \ubd84\uc11d\uc774 \ub9c8\ud14c\ud06c(MarTech) \ubcc0\ud601\uc744 \uc8fc\ub3c4\ud560 \uac83\uc785\ub2c8\ub2e4 \uc544\ub974\ud5e8\ud2f0\ub098- \uae30\uc220\uc5d0 \uc775\uc219\ud55c \uc778\uad6c\uc640 \ud0c4\ud0c4\ud55c \ub514\uc9c0\ud138 \uacbd\uc81c\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uac83\uc785\ub2c8\ub2e4 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ub098\uba38\uc9c0 \uc9c0\uc5ed<\/b><\/li>\n<\/ul>\n

                      \uacbd\uc7c1 \ud658\uacbd<\/b><\/p>\n

                      238<\/b><\/p>\n

                        \n
                      • 11.1 \uac1c\uc694<\/b><\/li>\n
                      • 11.2 \uc8fc\uc694 \uc5c5\uccb4 \uc804\ub7b5\/\uc2b9\ub9ac \uc694\uc778, 2021\u20132025<\/b><\/li>\n
                      • 11.3 \ub9e4\ucd9c \ubd84\uc11d, 2020\u20132024<\/b><\/li>\n
                      • 11.4 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d, 2024\ub144 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d \uc2dc\uc7a5 \uc21c\uc704 \ubd84\uc11d<\/b><\/li>\n
                      • 11.5 \uc81c\uacf5 \uc81c\ud488 \ube44\uad50 \ubd84\uc11d\uc81c\ud488 \ube44\uad50 \ubd84\uc11d, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ubcc4- Pardot (Salesforce)- Oracle Eloqua- Zoho \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc81c\ud488 \ube44\uad50 \ubd84\uc11d, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad00\ub9ac\ubcc4- Hootsuite- Sprout Social- Later \uc81c\ud488 \ube44\uad50 \ubd84\uc11d, \ucf58\ud150\uce20 \uad00\ub9ac\ubcc4- HubSpot CMS- Contentful (\ud5e4\ub4dc\ub9ac\uc2a4 CMS)- Adobe Experience Manager<\/b><\/li>\n
                      • 11.6 \uc8fc\uc694 \uacf5\uae09\uc5c5\uccb4\uc758 \uae30\uc5c5 \uac00\uce58 \ud3c9\uac00 \ubc0f \uc7ac\ubb34 \uc9c0\ud45c<\/b><\/li>\n
                      • 11.7 \uae30\uc5c5 \ud3c9\uac00 \ub9e4\ud2b8\ub9ad\uc2a4: \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4, 2024\ub144 \uc2a4\ud0c0 \uae30\uc5c5, \uc2e0\ud765 \ub9ac\ub354, \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4, \ucc38\uac00 \uae30\uc5c5 \uae30\uc5c5 \uc601\ud5a5\ub825: \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4- \uae30\uc5c5 \uc601\ud5a5\ub825- \uc9c0\uc5ed \uc601\ud5a5\ub825- \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc720\ud615 \uc601\ud5a5\ub825- \uc870\uc9c1 \uaddc\ubaa8 \uc601\ud5a5\ub825- \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc601\ud5a5\ub825<\/b><\/li>\n
                      • 11.8 \uae30\uc5c5 \ud3c9\uac00 \ub9e4\ud2b8\ub9ad\uc2a4: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5, 2024\ub144 \uc9c4\ubcf4\uc801 \uae30\uc5c5, \ubc18\uc751\ud615 \uae30\uc5c5, \uc5ed\ub3d9\uc801 \uae30\uc5c5, \ucd9c\ubc1c \ub2e8\uacc4 \uae30\uc5c5 \uacbd\uc7c1 \ubca4\uce58\ub9c8\ud0b9: \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5, 2025\ub144 – \uc8fc\uc694 \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5 \ubaa9\ub85d – \uc8fc\uc694 \uc2a4\ud0c0\ud2b8\uc5c5\/\uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc7c1 \ubca4\uce58\ub9c8\ud0b9<\/b><\/li>\n
                      • 11.9 \uacbd\uc7c1 \uc2dc\ub098\ub9ac\uc624 \uc81c\ud488 \ucd9c\uc2dc \ubc0f \uac1c\uc120 – \uc81c\ud488 \ucd9c\uc2dc \ubc0f \uac1c\uc120 \uac70\ub798 – \uac70\ub798<\/b><\/li>\n<\/ul>\n

                        \uae30\uc5c5 \ud504\ub85c\ud544<\/b><\/p>\n

                        266<\/b><\/p>\n

                          \n
                        • 12.1 \uc18c\uac1c<\/b><\/li>\n
                        • 12.2 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4<\/b><\/li>\n
                        • \n
                          \u00a0GOOGLE<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – MnM view<\/div>\n
                          \u00a0MICROSOFT<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – MnM view<\/div>\n
                          \u00a0ORACLE<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – MnM view<\/div>\n
                          \u00a0SALESFORCE<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – MnM view<\/div>\n
                          \u00a0IBM<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – MnM view<\/div>\n
                          \u00a0HUBSPOT<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          \u00a0ADOBE<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          \u00a0GENESYS<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – Recent developments<\/div>\n
                          \u00a0AWS<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          \u00a0NICE<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n
                          – Recent developments<\/div>\n
                          \u00a0META<\/div>\n
                          – Business overview<\/div>\n
                          – Products\/Solutions\/Services offered<\/div>\n
                          – Recent developments<\/div>\n<\/li>\n
                        • \n
                          12.3 OTHER PLAYERS<\/div>\n
                          \u00a0SPROUT SOCIAL<\/div>\n
                          \u00a0HOOTSUITE<\/div>\n
                          \u00a0TABOOLA<\/div>\n
                          \u00a0WORDPRESS<\/div>\n
                          \u00a0ZOHO<\/div>\n
                          \u00a0SAP<\/div>\n
                          \u00a0OPENAI<\/div>\n
                          \u00a0TWILIO<\/div>\n
                          \u00a0THE TRADE DESK<\/div>\n
                          \u00a0CRITEO<\/div>\n
                          \u00a0INTUIT MAILCHIMP<\/div>\n
                          \u00a0KLAVIYO<\/div>\n
                          \u00a0BRAZE<\/div>\n
                          \u00a0ITERABLE<\/div>\n
                          \u00a0AMPLITUDE<\/div>\n
                          \u00a0SEMRUSH<\/div>\n
                          \u00a0OPTIMIZELY<\/div>\n
                          \u00a0BRIGHTEDGE<\/div>\n<\/li>\n
                        • \n
                          12.4 STARTUPS\/SMES<\/div>\n
                          \u00a0SUBSTACK<\/div>\n
                          \u00a0MANYCHAT<\/div>\n
                          \u00a0FLODESK<\/div>\n
                          \u00a0ASPIRE.IO<\/div>\n
                          \u00a0HEEPSY<\/div>\n
                          \u00a0VISME<\/div>\n
                          \u00a0MANGOOLS<\/div>\n
                          \u00a0CONTENTFUL<\/div>\n
                          \u00a0CLEVERTAP<\/div>\n
                          \u00a0THOUGHTSPOT<\/div>\n
                          \u00a0FUNNEL<\/div>\n
                          \u00a0MOZ<\/div>\n
                          \u00a0AHREFS<\/div>\n
                          \u00a0INSTAPAGE<\/div>\n
                          \u00a0LATER<\/div>\n
                          \u00a0MIXPANEL<\/div>\n
                          \u00a0BUFFER<\/div>\n
                          \u00a0HOTJAR<\/div>\n<\/li>\n<\/ul>\n

                          \uad00\ub828 \uc2dc\uc7a5<\/b><\/p>\n

                          344<\/b><\/p>\n

                            \n
                          • 13.1 \uc18c\uac1c<\/b><\/li>\n
                          • 13.2 AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \u2013 2029\ub144\uae4c\uc9c0 \uae00\ub85c\ubc8c \uc804\ub9dd \uc2dc\uc7a5 \uc815\uc758 \uc2dc\uc7a5 \uac1c\uc694 \u2013 AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5, \uc81c\ud488 \uc720\ud615\ubcc4 \u2013 AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5, \ubc30\ud3ec \ubc29\uc2dd\ubcc4 \u2013 AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5, \uc0ac\uc6a9 \uc0ac\ub840\ubcc4 \u2013 AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5, \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4 \u2013 AI \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5, \uc9c0\uc5ed\ubcc4<\/b><\/li>\n
                          • 13.3 \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0\uc11c\uc758 AI – 2030\ub144\uae4c\uc9c0\uc758 \uae00\ub85c\ubc8c \uc804\ub9dd \uc2dc\uc7a5 \uc815\uc758 \uc2dc\uc7a5 \uac1c\uc694- \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc6a9 AI \uc2dc\uc7a5, \uc81c\uacf5 \uc720\ud615\ubcc4- \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc6a9 AI \uc2dc\uc7a5, \ubc30\ud3ec \ubc29\uc2dd\ubcc4- \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc6a9 AI \uc2dc\uc7a5, \uc751\uc6a9 \ubd84\uc57c\ubcc4- \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc6a9 AI \uc2dc\uc7a5, \uae30\uc220\ubcc4- \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc6a9 AI \uc2dc\uc7a5, \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4- \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc6a9 AI \uc2dc\uc7a5, \uc9c0\uc5ed\ubcc4<\/b><\/li>\n<\/ul>\n

                            \ubd80\ub85d<\/b><\/p>\n

                            356<\/b><\/p>\n

                              \n
                            • 14.1 \ud1a0\ub860 \uac00\uc774\ub4dc<\/b><\/li>\n
                            • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS\uc758 \uad6c\ub3c5 \ud3ec\ud138<\/b><\/li>\n
                            • 14.3 \ub9de\ucda4\ud654 \uc635\uc158<\/b><\/li>\n
                            • 14.4 \uad00\ub828 \ubcf4\uace0\uc11c<\/b><\/li>\n
                            • 14.5 \uc800\uc790 \uc815\ubcf4<\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                              \ub9c8\ud14c\ud06c(MarTech) \uc2dc\uc7a5\uc740 2025\ub144 USD 175.95\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2030\ub144\uae4c\uc9c0 USD 296.88\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 11.0%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. MarTech \uc2dc\uc7a5\uc740 \uae30\uc5c5\uc774 \ub370\uc774\ud130, \uc790\ub3d9\ud654 \ubc0f \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ud658\uacbd\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. MarTech\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc6d0\ud65c\ud55c \ub370\uc774\ud130 \uc218\uc9d1, \ubd84\uc11d \ubc0f \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uace0\uae09 \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud569\ud558\uc5ec \ub9c8\ucf00\ud130\uac00 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud558\uace0 \ucea0\ud398\uc778 \ud6a8\uc728\uc131\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc804\ub7b5\uc801 \ud601\uc2e0\uc744 \uc704\ud55c \uc790\uc6d0\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23273","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/23273"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=23273"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/23273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=23273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=23273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=23273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}