{"id":28736,"date":"2026-02-07T15:30:03","date_gmt":"2026-02-07T15:30:03","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/audio-streaming-market-mordor\/"},"modified":"2026-09-11T23:10:55","modified_gmt":"2026-09-11T14:10:55","slug":"audio-streaming-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/audio-streaming-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2025)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/audio-streaming-market-1754479948176-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/audio-streaming-market-size-image-1754552032844.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc2e0\ud765 \uacbd\uc81c\uad6d\uc758 \uad6c\ub3c5\ub8cc \ud569\ub9ac\ud654<\/li>\n<li class=\"toc-level-3\">4.2.2 \ud1b5\uc2e0\uc0ac-OTT \ubc88\ub4e4\ub9c1\uc73c\ub85c \uc720\ub8cc \uac00\uc785 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \uc124\uce58 \uae30\ubc18\uc758 \uae09\uc18d\ud55c \ud655\uc7a5<\/li>\n<li class=\"toc-level-3\">4.2.4 \ud31f\uce90\uc2a4\ud2b8 \uad11\uace0 CPM \uc0c1\uc2b9<\/li>\n<li class=\"toc-level-3\">4.2.5 \uacf5\uac04 \uc624\ub514\uc624 \ubc0f \uace0\ud574\uc0c1\ub3c4 \uce74\ud0c8\ub85c\uadf8 \ucc28\ubcc4\ud654<\/li>\n<li class=\"toc-level-3\">4.2.6 OEM \uc218\uc900\uc758 \ucc28\ub7c9 \ub0b4 \uc2a4\ud2b8\ub9ac\ubc0d \ud1b5\ud569<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 ARPU \uc131\uc7a5\uc744 \ucd08\uacfc\ud558\ub294 \ub85c\uc5f4\ud2f0 \uc694\uc728 \uc778\ud50c\ub808\uc774\uc158<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc8fc\uc694 \ub808\uc774\ube14\uc758 \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \uc708\ub3c4\uc789<\/li>\n<li class=\"toc-level-3\">4.3.3 \uad11\uace0 \ud0c0\uac9f\ud305\uc744 \uc81c\ud55c\ud558\ub294 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc800\uc18c\ub4dd \uc9c0\uc5ed\uc758 \ub300\uc5ed\ud3ed \ube44\uc6a9 \ubbfc\uac10\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<li class=\"toc-level-3\">4.7.2 \uacf5\uae09\uc790 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uad6c\ub9e4\uc790 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc11c\ube44\uc2a4 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc628\ub514\ub9e8\ub4dc \uc74c\uc545 \uc2a4\ud2b8\ub9ac\ubc0d<\/li>\n<li class=\"toc-level-3\">5.1.2 \ub77c\uc774\ube0c \uc778\ud130\ub137 \ub77c\ub514\uc624<\/li>\n<li class=\"toc-level-3\">5.1.3 \ud31f\uce90\uc2a4\ud2b8 \ud638\uc2a4\ud305 \ubc0f \ubc30\ud3ec<\/li>\n<li class=\"toc-level-3\">5.1.4 \uc624\ub514\uc624\ubd81 \uc2a4\ud2b8\ub9ac\ubc0d<\/li>\n<li class=\"toc-level-3\">5.1.5 \uae30\ud0c0 \ud2c8\uc0c8 \uc624\ub514\uc624 (ASMR, \uba85\uc0c1 \ub4f1)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc218\uc775\ud654 \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uad6c\ub3c5 \uae30\ubc18<\/li>\n<li class=\"toc-level-3\">5.2.2 \uad11\uace0 \uc9c0\uc6d0<\/li>\n<li class=\"toc-level-3\">5.2.3 \ud558\uc774\ube0c\ub9ac\ub4dc \ud504\ub9ac\ubbf8\uc5c4<\/li>\n<li class=\"toc-level-3\">5.2.4 \uac74\ubcc4 \uccad\ucde8<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ud50c\ub7ab\ud3fc\/\uae30\uae30\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc2a4\ub9c8\ud2b8\ud3f0 \ubc0f \ud0dc\ube14\ub9bf<\/li>\n<li class=\"toc-level-3\">5.3.2 \ub370\uc2a4\ud06c\ud1b1\/\ub178\ud2b8\ubd81<\/li>\n<li class=\"toc-level-3\">5.3.3 \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \ubc0f \ud648 \ud5c8\ube0c<\/li>\n<li class=\"toc-level-3\">5.3.4 \ucee4\ub125\ud2f0\ub4dc \uce74<\/li>\n<li class=\"toc-level-3\">5.3.5 \uc6e8\uc5b4\ub7ec\ube14 \ubc0f \uae30\ud0c0 IoT<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucf58\ud150\uce20 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc74c\uc545<\/li>\n<li class=\"toc-level-3\">5.4.2 \ud31f\uce90\uc2a4\ud2b8<\/li>\n<li class=\"toc-level-3\">5.4.3 \uc624\ub514\uc624\ubd81<\/li>\n<li class=\"toc-level-3\">5.4.4 \ub77c\uc774\ube0c \ub77c\ub514\uc624 \uc2a4\ud2b8\ub9bc<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \uac1c\uc778 \uc18c\ube44\uc790<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc0c1\uc5c5 \uc2dc\uc124 (\uc18c\ub9e4, \uc219\ubc15)<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc790\ub3d9\ucc28 OEM \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">5.5.4 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.6.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.6.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.6.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.6.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.6.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.6.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.6.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.6.3.6 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.6.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.6.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.6.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.4.5 \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc<\/li>\n<li class=\"toc-level-4\">5.6.4.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.6.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.6.5.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.6.5.1.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.6.5.1.3 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-5\">5.6.5.1.4 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-4\">5.6.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.6.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.6.5.2.2 \ub098\uc774\uc9c0\ub9ac\uc544<\/li>\n<li class=\"toc-level-5\">5.6.5.2.3 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Spotify Technology S.A.<\/li>\n<li class=\"toc-level-3\">6.4.2 Apple Inc. (Apple Music)<\/li>\n<li class=\"toc-level-3\">6.4.3 Amazon.com Inc. (Amazon Music)<\/li>\n<li class=\"toc-level-3\">6.4.4 Alphabet Inc.<\/li>\n<li class=\"toc-level-3\">6.4.5 Tencent Music Entertainment Group<\/li>\n<li class=\"toc-level-3\">6.4.6 Sirius XM Holdings Inc. (Pandora)<\/li>\n<li class=\"toc-level-3\">6.4.7 SoundCloud Global Limited &amp; Co. KG<\/li>\n<li class=\"toc-level-3\">6.4.8 Deezer S.A.<\/li>\n<li class=\"toc-level-3\">6.4.9 iHeartMedia Inc.<\/li>\n<li class=\"toc-level-3\">6.4.10 KKBOX Inc.<\/li>\n<li class=\"toc-level-3\">6.4.11 Anghami Plc<\/li>\n<li class=\"toc-level-3\">6.4.12 JioSaavn LLC<\/li>\n<li class=\"toc-level-3\">6.4.13 Gaana Media Private Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.14 Yandex N.V. (Yandex Music)<\/li>\n<li class=\"toc-level-3\">6.4.15 NetEase Cloud Music Inc.<\/li>\n<li class=\"toc-level-3\">6.4.16 Napster Group PLC<\/li>\n<li class=\"toc-level-3\">6.4.17 TIDAL Music AS<\/li>\n<li class=\"toc-level-3\">6.4.18 Qobuz SAS<\/li>\n<li class=\"toc-level-3\">6.4.19 Boomplay Music Group<\/li>\n<li class=\"toc-level-3\">6.4.20 Claro M\u00fasica (Am\u00e9rica M\u00f3vil S.A.B. de C.V.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc740 \uc11c\ube44\uc2a4 \uc720\ud615, \uc218\uc775\ud654 \ubaa8\ub378, \ud50c\ub7ab\ud3fc\/\uae30\uae30, \ucf58\ud150\uce20 \uc720\ud615, \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubc0f \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub418\uba70, \uc2dc\uc7a5 \uc608\uce21\uc740 \uac00\uce58(USD) \uae30\uc900\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. Mordor Intelligence\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2025\ub144 469\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2030\ub144 1,018\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ud574\ub2f9 \uae30\uac04 \ub3d9\uc548 16.76%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c, \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \ub192\uc740 \uc218\uc900\uc785\ub2c8\ub2e4. \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub85c\ub294 Spotify Technology S.A., Apple Inc., Amazon.com Inc., Alphabet Inc., Tencent Music Entertainment Group \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p>2024\ub144\uc5d0\ub294 \uc18c\uc720 \ubaa8\ub378\uc5d0\uc11c \uc811\uadfc \ubaa8\ub378\ub85c\uc758 \uccad\ucde8\uc790 \uc804\ud658 \uac00\uc18d\ud654, \uc2e0\ud765 \uacbd\uc81c\uad6d\uc758 \uc548\uc815\uc801\uc778 \uad6c\ub3c5 \uac00\uaca9, \ucee4\ub125\ud2f0\ub4dc \uce74 \ubc0f \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\uc640\uc758 \uc2ec\uce35\uc801\uc778 \ud1b5\ud569\uc774 \uc804\ubc18\uc801\uc778 \ubcfc\ub968\uc744 \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ud31f\uce90\uc2a4\ud2b8 \uad11\uace0\uc758 CPM(\ucc9c\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9) \uae09\uc99d\uacfc \uacf5\uac04 \uc624\ub514\uc624(spatial-audio) \uce74\ud0c8\ub85c\uadf8\uc640 \uc5f0\uacc4\ub41c \ud504\ub9ac\ubbf8\uc5c4 \uc218\uc775\uc740 \ud50c\ub7ab\ud3fc \uc218\uc775\uc131\uc744 \uac15\ud654\ud588\uc73c\uba70, \ud1b5\uc2e0\uc0ac-OTT \ubc88\ub4e4(telco-OTT bundles)\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc720\uc9c0\uc728\uc744 \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4. OEM(\uc8fc\ubb38\uc790 \uc0c1\ud45c \ubd80\ucc29 \uc0dd\uc0b0) \ud30c\ud2b8\ub108\uc2ed \ud655\ub300\ub294 \ub300\uc911 \uc2dc\uc7a5 \ucc28\ub7c9\uc5d0 \ucc28\ub7c9 \ub0b4 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uc77c\uc77c \uccad\ucde8 \uc2dc\uac04\uc744 \ub298\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<br \/>\n*   \uc2e0\ud765 \uacbd\uc81c\uad6d\uc758 \uad6c\ub3c5 \uac00\uaca9 \ud569\ub9ac\ud654 (+2.8% CAGR \uc601\ud5a5): \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \ube0c\ub77c\uc9c8 \ub4f1\uc9c0\uc5d0\uc11c \ud604\uc9c0 \uad6c\ub9e4\ub825\uc5d0 \ub9de\ucdb0 \ucc45\uc815\ub41c \uacc4\uce35\ubcc4 \uc694\uae08\uc81c\ub294 \ub300\uaddc\ubaa8 \uc0ac\uc6a9\uc790\uce35\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \ub0ae\uc740 \uae30\ubcf8 \uc694\uae08\uacfc \ud1b5\uc2e0\uc0ac \uccad\uad6c \ubc0f \ubaa8\ubc14\uc77c \uc9c0\uac11 \uacb0\uc81c\ub97c \uacb0\ud569\ud558\uc5ec \uc2e0\uc6a9\uce74\ub4dc \uc0ac\uc6a9\uc758 \uc81c\uc57d\uc744 \uadf9\ubcf5\ud588\uc73c\uba70, \ud604\uc9c0 \uc5b8\uc5b4 \uce74\ud0c8\ub85c\uadf8 \ud22c\uc790\ub294 \uc720\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \uc99d\uac00\ub97c \uc774\ub04c\uc5b4 \uc720\ub8cc \ub9c8\ucf00\ud305 \ud544\uc694\uc131\uc744 \uc904\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud1b5\uc2e0\uc0ac-OTT \ubc88\ub4e4\uc744 \ud1b5\ud55c \uc720\ub8cc \uac00\uc785 \uc99d\uac00 (+3.2% CAGR \uc601\ud5a5): \ubaa8\ubc14\uc77c \ud1b5\uc2e0\uc0ac\ub4e4\uc740 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \ub370\uc774\ud130 \uc694\uae08\uc81c\uc5d0 \ud3ec\ud568\uc2dc\ucf1c \uace0\uac1d \uc720\uc9c0 \uc218\ub2e8\uc73c\ub85c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud50c\ub7ab\ud3fc\uc758 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ud1b5\uc2e0\uc0ac \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775(ARPU)\uc744 \ub192\uc774\ub294 \ud6a8\uacfc\ub97c \uac00\uc838\uc654\uc73c\uba70, \ud2b9\ud788 \uac00\uaca9\uc5d0 \ubbfc\uac10\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ubb34\ub8cc \ub370\uc774\ud130 \ub610\ub294 \uc81c\ub85c \ub808\uc774\ud305(zero-rating) \uc81c\uacf5\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \ub300\uc5ed\ud3ed \uac71\uc815\uc744 \ub35c\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \uc124\uce58 \uae30\ubc18\uc758 \uae09\uc18d\ud55c \ud655\uc7a5 (+1.8% CAGR \uc601\ud5a5): \ubd81\ubbf8\uc640 \uc720\ub7fd \uac00\uc815\uc5d0\uc11c \uc218\ubc31\ub9cc \ub300\uc758 \uc74c\uc131 \uc778\uc2dd \uae30\uae30\uac00 \ucd94\uac00\ub418\uba74\uc11c \uc8fc\ubcc0 \ud658\uacbd\uc5d0\uc11c\uc758 \uccad\ucde8\uac00 \ubcf4\ud3b8\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6d0\ud65c\ud55c \uc74c\uc131 \uc694\uccad\uc740 \ucc38\uc5ec \ube48\ub3c4\ub97c \ub192\uc774\uace0, \uace0\uc74c\uc9c8 \uc2a4\ud53c\ucee4\uc640 \ud638\ud658\ub418\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ubb34\uc190\uc2e4(lossless) \uacc4\uce35\uc73c\ub85c \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc720\ub3c4\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud31f\uce90\uc2a4\ud2b8 \uad11\uace0 CPM \uc0c1\uc2b9 (+2.1% CAGR \uc601\ud5a5): 2024\ub144\uc5d0\ub294 \uac1c\uc120\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158(attribution) \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4(programmatic auctions)\uac00 \ud3c9\uade0 CPM\uc744 \ub192\uc5ec, \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc774 \ud2c8\uc0c8 \uccad\uc911\uc744 \ud504\ub9ac\ubbf8\uc5c4 \uc694\uc728\ub85c \uc218\uc775\ud654\ud560 \uc218 \uc788\uac8c \ud588\uc2b5\ub2c8\ub2e4. \ud638\uc2a4\ud2b8\uac00 \uc9c1\uc811 \uc77d\ub294 \uad11\uace0\ub294 \uc9c4\uc815\uc131\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc0c1\uc2b9 \ud6a8\uacfc \ub355\ubd84\uc5d0 \ub192\uc740 \uac00\uaca9\uc744 \ud615\uc131\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uacf5\uac04 \uc624\ub514\uc624 \ubc0f \uace0\ud574\uc0c1\ub3c4(hi-res) \uce74\ud0c8\ub85c\uadf8 \ucc28\ubcc4\ud654 (+1.5% CAGR \uc601\ud5a5): \ud504\ub9ac\ubbf8\uc5c4 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uacf5\uac04 \uc624\ub514\uc624 \ubc0f \uace0\ud574\uc0c1\ub3c4 \uce74\ud0c8\ub85c\uadf8\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ucc28\ubcc4\ud654\ud558\uba70 \uc131\uc7a5\uc744 \uacac\uc778\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   OEM \uc218\uc900\uc758 \ucc28\ub7c9 \ub0b4 \uc2a4\ud2b8\ub9ac\ubc0d \ud1b5\ud569 (+1.2% CAGR \uc601\ud5a5): \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ucc28\ub7c9 \ub0b4 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uacbd\ud5d8\uc774 \ub300\uc911 \uc2dc\uc7a5 \ucc28\ub7c9\uc73c\ub85c \ud655\ub300\ub418\uc5b4 \uc77c\uc77c \uccad\ucde8 \uc2dc\uac04\uc774 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ud3b8, \ub85c\uc5f4\ud2f0 \uc694\uc728 \uc778\ud50c\ub808\uc774\uc158\uacfc \ub77c\uc774\uc120\uc2a4 \uc708\ub3c4\uc789(license windowing)\uc740 \ub9c8\uc9c4 \uc0c1\uc2b9\uc744 \uc5b5\uc81c\ud558\uace0 \uace0\uac00\uce58 \ud615\uc2dd\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \ubaa8\uc0c9\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n\uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<br \/>\n*   ARPU \uc131\uc7a5\uc744 \ucd08\uacfc\ud558\ub294 \ub85c\uc5f4\ud2f0 \uc694\uc728 \uc778\ud50c\ub808\uc774\uc158 (-1.9% CAGR \uc601\ud5a5): \ubbf8\uad6d \uc800\uc791\uad8c\ub8cc \uc704\uc6d0\ud68c(U.S. Copyright Royalty Board)\uac00 \ud2b8\ub799\ub2f9 \uae30\uacc4\uc801 \ub85c\uc5f4\ud2f0 \uc694\uc728\uc744 12.4\uc13c\ud2b8\ub85c \uc778\uc0c1\ud558\uba74\uc11c, \uad6c\ub3c5 \uac00\uaca9 \uc778\uc0c1 \uc18d\ub3c4\ubcf4\ub2e4 \ube60\ub974\uac8c \ud50c\ub7ab\ud3fc \ub9c8\uc9c4\uc744 \uc555\ubc15\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc8fc\uc694 \ub808\uc774\ube14\uc758 \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \uc708\ub3c4\uc789 (-1.4% CAGR \uc601\ud5a5): \ub808\uc774\ube14\ub4e4\uc740 \ub3c5\uc810\uc801\uc778 \ucd9c\uc2dc \uae30\uac04\uacfc \uce74\ud0c8\ub85c\uadf8 \ubcf4\ub958\ub97c \ud611\uc0c1\ud558\uc5ec \ud50c\ub7ab\ud3fc\ub4e4\uc774 \uac12\ube44\uc2fc \uc785\ucc30 \uacbd\uc7c1\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \uac15\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\ub85c \ud558\uc5ec\uae08 \uc5ec\ub7ec \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uac8c \ud558\uc5ec \uc774\ud0c8 \uc704\ud5d8\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uad11\uace0 \ud0c0\uac9f\ud305\uc744 \uc81c\ud55c\ud558\ub294 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c (-0.8% CAGR \uc601\ud5a5): \uc720\ub7fd\uc744 \uc911\uc2ec\uc73c\ub85c \ud655\uc0b0\ub418\ub294 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\ub294 \uad11\uace0 \ud0c0\uac9f\ud305\uc758 \ud6a8\uc728\uc131\uc744 \uc81c\ud55c\ud558\uc5ec \uc218\uc775\ud654\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc800\uc18c\ub4dd \uc9c0\uc5ed\uc758 \ub300\uc5ed\ud3ed \ube44\uc6a9 \ubbfc\uac10\ub3c4 (-0.7% CAGR \uc601\ud5a5): \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \ub4f1 \uc800\uc18c\ub4dd \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ub300\uc5ed\ud3ed \ube44\uc6a9\uc5d0 \ub300\ud55c \ubbfc\uac10\ub3c4\uac00 \ub192\uc544 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \ud655\uc7a5\uc5d0 \uc81c\uc57d\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8\ubcc4 \ubd84\uc11d<\/p>\n<p>1. \uc11c\ube44\uc2a4 \uc720\ud615\ubcc4: 2024\ub144 \uc628\ub514\ub9e8\ub4dc \uc74c\uc545 \uc2a4\ud2b8\ub9ac\ubc0d\uc740 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 66.24%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud31f\uce90\uc2a4\ud2b8\ub294 2030\ub144\uae4c\uc9c0 18.18%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud558\uc5ec \uc218\uc775 \uad6c\uc131\uc5d0 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud31f\uce90\uc2a4\ud2b8 \uc131\uc7a5\uc740 \ud655\uc7a5 \uac00\ub2a5\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \uc74c\uc545 \uc571 \ub0b4 \uad50\ucc28 \ud504\ub85c\ubaa8\uc158, \ub77c\ub514\uc624 \ubc0f \ube44\ub514\uc624 \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc804\ud658\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ub77c\uc774\ube0c \uc778\ud130\ub137 \ub77c\ub514\uc624\uc640 \uc624\ub514\uc624\ubd81\uc740 \uafb8\uc900\ud558\uace0 \ubcf4\uc644\uc801\uc778 \uc2a4\ud2b8\ub9bc\uc744 \ucd94\uac00\ud558\uc5ec \uc804\ubc18\uc801\uc778 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 \uc218\uc775\uc744 \ub354\uc6b1 \uc548\uc815\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2. \uc218\uc775\ud654 \ubaa8\ub378\ubcc4: 2024\ub144 \uc218\uc775\uc758 57.92%\ub294 \uad6c\ub3c5 \ubaa8\ub378\uc5d0\uc11c \ubc1c\uc0dd\ud588\uc9c0\ub9cc, \uad11\uace0 \uc9c0\uc6d0 \uccad\ucde8\ub294 2030\ub144\uae4c\uc9c0 17.45%\uc758 CAGR\ub85c \uac00\uc18d\ud654\ub418\uc5b4 \uadf8 \uaca9\ucc28\ub97c \uc881\ud790 \uac83\uc785\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \uacc4\uce35\uc740 \ubb34\uc190\uc2e4 \uc624\ub514\uc624 \ubc0f \uc624\ud504\ub77c\uc778 \ub2e4\uc6b4\ub85c\ub4dc \ud61c\ud0dd\uc73c\ub85c \ub0ae\uc740 \uc774\ud0c8\ub960\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \ubb38\ub9e5 \ud0c0\uac9f\ud305, AI \uc0dd\uc131 \uad11\uace0 \ubb38\uad6c, \ub3d9\uc801 \uc0bd\uc785\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uce59\uc744 \uc704\ubc18\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \ubb34\ub8cc \uacc4\uce35\uc5d0\uc11c \ub354 \ud070 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc774\ube0c\ub9ac\ub4dc \ud504\ub9ac\ubbf8\uc5c4 \ubaa8\ub378\uc740 \uac74\ub108\ub6f0\uae30 \uc81c\ud55c \ubc0f \uc911\uac04 \uad11\uace0 \uc0bd\uc785\uc744 \ud1b5\ud574 \ube44\uc6a9\uc5d0 \ubbfc\uac10\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc720\ub8cc \uc694\uae08\uc81c\ub85c \uc720\ub3c4\ud558\uc5ec \ub354 \ub192\uc740 \uc218\uc775\ud654 \uacbd\ub85c\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \ud50c\ub7ab\ud3fc\/\uae30\uae30\ubcc4: 2024\ub144 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \ud0dc\ube14\ub9bf\uc740 \uae30\ubcf8 \uccad\ucde8 \ucc44\ub110\ub85c\uc11c \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 \uaddc\ubaa8\uc758 62.45%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucee4\ub125\ud2f0\ub4dc \uce74 \ud1b5\ud569\uc740 \ub124\uc774\ud2f0\ube0c \uc778\ud3ec\ud14c\uc778\uba3c\ud2b8 \uc571\uacfc \uc74c\uc131 \uba85\ub839\uc744 \uae30\ubc18\uc73c\ub85c 17.26%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc804 \uc124\uce58\ud558\uace0 \ubb34\ub8cc \uae30\uac04\uc774 \ub9cc\ub8cc\ub418\uba74 \uc720\ub8cc \uc694\uae08\uc81c\ub85c \uc804\ud658\ub418\ub294 \uccb4\ud5d8 \uad6c\ub3c5\uc744 \ubc88\ub4e4\ub85c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \ucf58\ud150\uce20 \uc720\ud615\ubcc4: 2024\ub144 \uc74c\uc545\uc740 \uc804 \uc138\uacc4 \uc218\uc775\uc758 70.35%\ub97c \ucc3d\ucd9c\ud588\uc9c0\ub9cc, \ud31f\uce90\uc2a4\ud2b8\ub294 2030\ub144\uae4c\uc9c0 18.24%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uc5ec \uc810\uc720\uc728\uc744 \uc7a0\uc2dd\ud560 \uac83\uc785\ub2c8\ub2e4. \ub3c5\uc810 \ud31f\uce90\uc2a4\ud2b8 \uacc4\uc57d\uc740 \ube14\ub85d\ubc84\uc2a4\ud130 \uc1fc\uc5d0 \ub300\ud55c \uccab \ubc88\uc9f8 \ucc3d\uad6c \uc811\uadfc\uc744 \uc6d0\ud558\ub294 \uad6c\ub3c5\uc790\ub4e4\uc744 \ub04c\uc5b4\ub4e4\uc600\uc2b5\ub2c8\ub2e4. \uc624\ub514\uc624\ubd81\uc740 \ud1b5\uadfc\uc774 \ub9ce\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uc2a4\ud2b8\ub9ac\ubc0d \uc778\ud504\ub77c\ub97c \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc6b4\ub85c\ub4dc \ub9c8\ucc30\uc744 \uc904\uc774\uba70 \ubc88\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>5. \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: 2024\ub144 \uac1c\uc778 \uccad\ucde8\uc790\ub294 \uc804 \uc138\uacc4 \uc9c0\ucd9c\uc758 73.62%\ub97c \ucc28\uc9c0\ud558\uba70 \uad11\ubc94\uc704\ud55c \ubaa8\ubc14\uc77c \uc18c\ube44\ub97c \ubc18\uc601\ud588\uc2b5\ub2c8\ub2e4. 17.52%\uc758 CAGR\ub85c \uc9c4\ud589\ub418\ub294 \uc790\ub3d9\ucc28 OEM \uacc4\uc57d\uc740 \uae30\uae30 \uac04 \ub3d9\uae30\ud654\ub418\ub294 \uac1c\uc778\ud654\ub41c \ud504\ub85c\ud544\uc744 \ud1b5\ud574 \ucc28\ub7c9 \ub0b4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub97c \uc7ac\uc815\uc758\ud588\uc2b5\ub2c8\ub2e4. \ud638\ud154, \uccb4\uc721\uad00, \uc18c\ub9e4\uc5c5\uccb4\ub294 \ud050\ub808\uc774\uc158\ub41c \ubd84\uc704\uae30\ub97c \uc704\ud574 B2B \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ucc44\ud0dd\ud588\uc73c\uba70, \uc74c\uc545 \uc800\uc791\uad8c \uc900\uc218\ub97c \uac04\uc18c\ud654\ud558\ub294 \uad6c\ub3c5\ub8cc\ub97c \uc9c0\ubd88\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2024\ub144 \uc804 \uc138\uacc4 \uc218\uc775\uc758 38.34%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \ub192\uc740 ARPU\uc640 \ud48d\ubd80\ud55c \ucee4\ub125\ud2f0\ub4dc \uae30\uae30 \uc18c\uc720\uac00 \uc131\uc7a5\uc744 \uacac\uc778\ud588\uc2b5\ub2c8\ub2e4. \uacf5\uac04 \uc624\ub514\uc624\uc640 \uac19\uc740 \ud504\ub9ac\ubbf8\uc5c4 \uae30\ub2a5\uc740 \uc5bc\ub9ac \uc5b4\ub2f5\ud130\ub4e4\uc5d0\uac8c \ud070 \ud638\uc751\uc744 \uc5bb\uc5c8\uc73c\uba70, \ud31f\uce90\uc2a4\ud2b8 CPM\uc740 \uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 17.26%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960, 5G \ucd9c\uc2dc, \ub2e4\uad6d\uc5b4 \ucf58\ud150\uce20 \ub77c\uc774\ube0c\ub7ec\ub9ac\uac00 \uc131\uc7a5\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. \uc911\uad6d\uc758 \uc288\ud37c \uc571\uc740 \uad6d\ub0b4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc7a5\uc545\ud588\uc73c\uba70, \uc778\ub3c4\uc758 \uc800\ube44\uc6a9 \ub370\uc774\ud130 \uc694\uae08\uc81c\uc640 \uc9c0\uc5ed \uc624\ub514\uc624\ub294 \ub300\uaddc\ubaa8 \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uacfc \ud55c\uad6d\uc740 \uac15\ub825\ud55c \uac00\uc804 \uc0dd\ud0dc\uacc4\uc640 \ud568\uaed8 \ud504\ub9ac\ubbf8\uc5c4 \uace0\ud574\uc0c1\ub3c4 \uc624\ub514\uc624\uc5d0 \ub300\ud55c \ub192\uc740 \uc218\uc694\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: GDPR(\uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815)\uc5d0 \ubd80\ud569\ud558\ub294 \ubb38\ub9e5 \uad11\uace0\uac00 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uce59\uc744 \uc900\uc218\ud558\uba74\uc11c \uc218\uc775\ud654\ub97c \uc720\uc9c0\ud558\uc5ec \uafb8\uc900\ud55c \uc131\uc7a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub3c5\uc77c\uc758 \uc2e0\ucc28 DAB+ \uc758\ubb34\ud654\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \uc804\ud658\uc744 \uc6a9\uc774\ud558\uac8c \ud588\uc73c\uba70, \ubd81\uc720\ub7fd \uad6d\uac00\ub4e4\uc740 \uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 1\uc778\ub2f9 \uc9c0\ucd9c\uacfc \ud568\uaed8 \uac70\uc758 \ud3ec\ud654 \uc0c1\ud0dc\uc758 \uad6c\ub3c5\ub960\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>2025\ub144\uc5d0\ub3c4 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc740 Spotify, Apple Music, Amazon\uacfc \uac19\uc740 \uae00\ub85c\ubc8c \uac70\ub300 \uae30\uc5c5\uacfc \uc9c0\uc5ed \uc804\ubb38 \uae30\uc5c5\ub4e4\uc774 \uacf5\uc874\ud558\uba70 \ub192\uc740 \uc9d1\uc911\ub3c4\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. Spotify\ub294 2024\ub144\uc5d0 \uc5f0\uac04 \uc218\uc775\uc131\uc744 \ub2ec\uc131\ud558\uba70, \ud655\uc7a5\ub41c \uad11\uace0 \uc778\ud504\ub77c\uc640 \ub2e4\uac01\ud654\ub41c \ucf58\ud150\uce20\uac00 \uc99d\uac00\ud558\ub294 \ub85c\uc5f4\ud2f0\ub97c \uc0c1\uc1c4\ud560 \uc218 \uc788\uc74c\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4. Apple Music\uc740 \uc0dd\ud0dc\uacc4 \uc7a0\uae08 \ud6a8\uacfc\uc640 \ucd08\uae30 \uacf5\uac04 \uc624\ub514\uc624 \ucc44\ud0dd\uc5d0 \uc758\uc874\ud588\uc2b5\ub2c8\ub2e4. Amazon\uc740 Prime \ubc88\ub4e4\ub9c1\uc744 \ud65c\uc6a9\ud558\uc5ec \ub3c5\ub9bd\ud615 \uc11c\ube44\uc2a4\ubcf4\ub2e4 \uc800\ub834\ud55c \uac00\uaca9\uc73c\ub85c \uacbd\uc7c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>MENA(\uc911\ub3d9 \ubc0f \ubd81\uc544\ud504\ub9ac\uce74) \uc9c0\uc5ed\uc758 Anghami, \uc544\ud504\ub9ac\uce74\uc758 Boomplay\uc640 \uac19\uc740 \uc9c0\uc5ed \ube0c\ub79c\ub4dc\ub294 \ubb38\ud654\uc801\uc73c\ub85c \ud2b9\ud654\ub41c \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud588\uc2b5\ub2c8\ub2e4. \uc804\ub7b5\uc801 \ucd08\uc810\uc740 \uc624\ub9ac\uc9c0\ub110 \ud31f\uce90\uc2a4\ud2b8 \uc2a4\ud29c\ub514\uc624, AI \ud050\ub808\uc774\uc158 \uc7ac\uc0dd \ubaa9\ub85d, \uc9c1\uc811\uc801\uc778 \ub808\uc774\ube14 \ud22c\uc790 \ub4f1 \uc218\uc9c1 \ud1b5\ud569\uc73c\ub85c \uc774\ub3d9\ud588\uc2b5\ub2c8\ub2e4. BMW, Tesla, Hyundai\uc640\uc758 \uc790\ub3d9\ucc28 \uc81c\ud734\ub294 \ub124\uc774\ud2f0\ube0c \uc571\uc744 \ub0b4\uc7a5\ud558\uc5ec \ucc28\ub7c9\uc744 \uc804\uc6a9 \uccad\ucde8 \ud658\uacbd\uc73c\ub85c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ube14\ub85d\uccb4\uc778 \ub85c\uc5f4\ud2f0 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud130 \uc9c0\ubd84 \ubd84\ud560\uacfc \uac19\uc740 \ub300\uc548 \ubaa8\ub378\uc744 \uc2dc\ub3c4\ud558\ub294 \uc2e0\uaddc \uc9c4\uc785\uc790\ub4e4\uc740 \ub192\uc740 \ub77c\uc774\uc120\uc2a4 \uc7a5\ubcbd\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \uac1c\uc778\ud654\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \ubd84\uc11d \ud68c\uc0ac \ubc0f \uc74c\uc131 \uae30\uc220 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc778\uc218\ud558\uba74\uc11c \uc778\uc218\ud569\ubcd1(M&#038;A) \ubaa8\uba58\ud140\uc774 \uac15\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub3c5\uc810 \uc708\ub3c4\uc789 \ubc0f \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uaddc\uc81c \uc870\uc0ac\uac00 \uc99d\uac00\ud558\uc5ec \ud5a5\ud6c4 \ub354 \uc5c4\uaca9\ud55c \uac10\ub3c5\uc744 \uc608\uace0\ud588\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1 \uad6c\ub3c4\ub294 \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc758 \ubbf8\ub798 \uc2b9\uc790\uac00 \ub3c5\ub9bd\uc801\uc778 \uce74\ud0c8\ub85c\uadf8 \uaddc\ubaa8\ubcf4\ub2e4\ub294 \uc0dd\ud0dc\uacc4\uc758 \ud3ed\uc5d0 \uc758\uc874\ud560 \uac83\uc784\uc744 \ud655\uc778\uc2dc\ucf1c \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 6\uc6d4: Universal, Warner, Sony\ub294 AI \uc74c\uc545 \ud68c\uc0ac\uc778 Suno \ubc0f Udio\uc640\ub77c\uc774\uc120\uc2a4 \uacc4\uc57d\uc744 \uccb4\uacb0\ud558\uc5ec AI \uc0dd\uc131 \uc74c\uc545\uc758 \uc0c1\uc5c5\uc801 \uc0ac\uc6a9\uc744 \ud5c8\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   2025\ub144 7\uc6d4: Apple Music\uc740 \uacf5\uac04 \uc624\ub514\uc624 \uae30\uc220\uc744 \ubaa8\ub4e0 \uad6c\ub3c5\uc790\uc5d0\uac8c \ud655\ub300 \uc801\uc6a9\ud558\uace0, \ub3c5\uc810\uc801\uc778 \ubab0\uc785\ud615 \uc624\ub514\uc624 \ucf58\ud150\uce20\ub97c \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 8\uc6d4: \uc720\ub7fd\uc5f0\ud569(EU)\uc740 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130 \uc0ac\uc6a9 \ubc0f \uc54c\uace0\ub9ac\uc998 \ud22c\uba85\uc131\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 9\uc6d4: Amazon Music\uc740 \ud31f\uce90\uc2a4\ud2b8 \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc218\uc775 \uacf5\uc720 \ubaa8\ub378\uc744 \ub3c4\uc785\ud558\uc5ec \uad11\uace0 \uc218\uc775\uc758 \ub354 \ud070 \ube44\uc911\uc744 \ud06c\ub9ac\uc5d0\uc774\ud130\uc5d0\uac8c \ubc30\ubd84\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 10\uc6d4: \ub3c5\ub9bd \ub808\uc774\ube14 \uc5f0\ud569\uc740 \uc8fc\uc694 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc758 \ub85c\uc5f4\ud2f0 \uc9c0\uae09 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uacf5\uc815\uc131 \uc870\uc0ac\ub97c \uc694\uad6c\ud558\uba70 \uc9d1\ub2e8 \uc18c\uc1a1\uc744 \uc81c\uae30\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 11\uc6d4: Google Play Music\uc740 YouTube Music\uacfc\uc758 \ud1b5\ud569\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uba70, AI \uae30\ubc18 \uac1c\uc778\ud654 \ucd94\ucc9c \uae30\ub2a5\uc744 \ub300\ud3ed \uac1c\uc120\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 12\uc6d4: \uc911\uad6d\uc758 \uc8fc\uc694 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\uc778 Tencent Music\uc740 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc704\ud574 \ud604\uc9c0 \uc74c\uc545 \uae30\uc220 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860<\/p>\n<p>\uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc740 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc220 \ud601\uc2e0, \uaddc\uc81c \ubcc0\ud654, \uadf8\ub9ac\uace0 \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\uac00 \ubcf5\ud569\uc801\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\uc758 \uc2b9\uc790\ub294 \ub2e8\uc21c\ud788 \ubc29\ub300\ud55c \uce74\ud0c8\ub85c\uadf8\ub97c \ub118\uc5b4, \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c5\uc810\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70, \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \uc0c1\uc0dd\ud558\ub294 \uac15\ub825\ud55c \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ud50c\ub7ab\ud3fc\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 AI \uae30\uc220\uc758 \ubc1c\uc804\uacfc \ube14\ub85d\uccb4\uc778 \uae30\ubc18\uc758 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ubaa8\ub378\uc740 \uc2dc\uc7a5\uc758 \ud310\ub3c4\ub97c \ubc14\uafc0 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \uae30\uc874 \ud50c\ub808\uc774\uc5b4\uc640 \uc2e0\uaddc \uc9c4\uc785\uc790 \ubaa8\ub450\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ub3c4\uc804\uacfc \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uaddc\uc81c \ub2f9\uad6d\uc758 \uac10\uc2dc \uac15\ud654\ub294 \ub370\uc774\ud130 \uc0ac\uc6a9 \ubc0f \uc2dc\uc7a5 \uc9c0\ubc30\ub825\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \uc694\uad6c\ud558\uba70, \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc758 \uacf5\uc815\uc131\uacfc \ud601\uc2e0\uc744 \ucd09\uc9c4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5\uc758 \uc815\uc758, \uc5f0\uad6c \ubc29\ubc95\ub860, \uc8fc\uc694 \uac00\uc815 \ubc0f \uc5f0\uad6c \ubc94\uc704\ub97c \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc758 \ud604\uc7ac \uc0c1\ud669\uacfc \ubbf8\ub798 \uc804\ub9dd\uc744 \uc81c\uc2dc\ud558\uba70, \uc8fc\uc694 \ub3d9\uc778, \uc81c\uc57d \uc694\uc778, \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac, \uaddc\uc81c \ud658\uacbd, \uae30\uc220\uc801 \uc804\ub9dd \ubc0f \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \uc624\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc740 2030\ub144\uae4c\uc9c0 1,018\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2025\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 16.76%\uc758 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4 \uc720\ud615, \uc218\uc775\ud654 \ubaa8\ub378, \ud50c\ub7ab\ud3fc \ubc0f \uc9c0\uc5ed \uc804\ubc18\uc5d0 \uac78\uccd0 \ub098\ud0c0\ub0a0 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778(Market Drivers)\uc73c\ub85c\ub294 \uc2e0\ud765 \uacbd\uc81c\uad6d\uc5d0\uc11c\uc758 \ud569\ub9ac\uc801\uc778 \uad6c\ub3c5\ub8cc \ucc45\uc815, \ud1b5\uc2e0\uc0ac-OTT \ubc88\ub4e4\ub9c1\uc744 \ud1b5\ud55c \uc720\ub8cc \uc11c\ube44\uc2a4 \ucc44\ud0dd \uc99d\uac00, \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \uc124\uce58 \uae30\ubc18\uc758 \uae09\uc18d\ud55c \ud655\uc7a5, \ud31f\uce90\uc2a4\ud2b8 \uad11\uace0 CPM(Cost Per Mille) \uc0c1\uc2b9, \uacf5\uac04 \uc624\ub514\uc624 \ubc0f \uace0\ud574\uc0c1\ub3c4(Hi-res) \uce74\ud0c8\ub85c\uadf8\ub97c \ud1b5\ud55c \ucc28\ubcc4\ud654, \uadf8\ub9ac\uace0 OEM \uc218\uc900\uc758 \ucc28\ub7c9 \ub0b4 \uc2a4\ud2b8\ub9ac\ubc0d \ud1b5\ud569 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ud31f\uce90\uc2a4\ud2b8 \ud638\uc2a4\ud305 \ubc0f \uc720\ud1b5 \ubd80\ubb38\uc740 \uc6b0\uc218\ud55c \uad11\uace0 CPM\uacfc \ud655\uc7a5 \uac00\ub2a5\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud310\ub9e4 \ub355\ubd84\uc5d0 2030\ub144\uae4c\uc9c0 18.18%\uc758 \uac00\uc7a5 \ube60\ub978 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \ub610\ud55c, \ucee4\ub125\ud2f0\ub4dc \uce74\ub294 \uc77c\uc77c \uccad\ucde8 \uc2dc\uac04\uc744 \ub298\ub9ac\uace0 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 17.26%\uc758 \uac00\uc7a5 \uac15\ub825\ud55c \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uc911\uc694\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc218\uc775 \uc99d\uac00\ub294 \ubb38\ub9e5 \ud0c0\uac9f\ud305, \ub3d9\uc801 \uad11\uace0 \uc0bd\uc785 \ubc0f \ud1b5\uc2e0\uc0ac \ubc88\ub4e4\ub9c1\uc744 \ud1b5\ud574 \ubb34\ub8cc \uc11c\ube44\uc2a4 \uacc4\uce35\uc758 \uc218\uc775\uc131\uc744 \ub192\uc774\uace0 \ube0c\ub79c\ub4dc \ud22c\uc790\ub97c \uc7a5\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc81c\uc57d(Market Restraints)\uc73c\ub85c\ub294 ARPU(\uac00\uc785\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775) \uc131\uc7a5\uc744 \ucd08\uacfc\ud558\ub294 \ub85c\uc5f4\ud2f0 \uc694\uc728 \uc778\ud50c\ub808\uc774\uc158, \uc8fc\uc694 \uc74c\ubc18\uc0ac\uc758 \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \uc708\ub3c4\uc789(windowing), \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\ub85c \uc778\ud55c \uad11\uace0 \ud0c0\uac9f\ud305 \uc81c\ud55c, \uadf8\ub9ac\uace0 \uc800\uc18c\ub4dd \uc9c0\uc5ed\uc5d0\uc11c\uc758 \ub300\uc5ed\ud3ed \ube44\uc6a9 \ubbfc\uac10\uc131 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ub85c\uc5f4\ud2f0 \uc694\uc728 \uc99d\uac00\ub294 \ud50c\ub7ab\ud3fc\uc758 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud558\uace0 \uc788\uc73c\uba70, \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \uc624\ub514\uc624\ubd81 \ubc88\ub4e4\ub9c1\uc774\ub098 \uc0c8\ub85c\uc6b4 \uc74c\ubc18\uc0ac \uacc4\uc57d \ud611\uc0c1\uc744 \ud1b5\ud574 \ube44\uc6a9 \uc555\ubc15\uc744 \uc644\ud654\ud558\ub824 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\ud558\uc5ec \uc2ec\uce35 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   \uc11c\ube44\uc2a4 \uc720\ud615\ubcc4\ub85c\ub294 \uc628\ub514\ub9e8\ub4dc \uc74c\uc545 \uc2a4\ud2b8\ub9ac\ubc0d, \ub77c\uc774\ube0c \uc778\ud130\ub137 \ub77c\ub514\uc624, \ud31f\uce90\uc2a4\ud2b8 \ud638\uc2a4\ud305 \ubc0f \uc720\ud1b5, \uc624\ub514\uc624\ubd81 \uc2a4\ud2b8\ub9ac\ubc0d, \uae30\ud0c0 \ud2c8\uc0c8 \uc624\ub514\uc624(ASMR, \uba85\uc0c1 \ub4f1)\ub85c \ub098\ub269\ub2c8\ub2e4.<br \/>\n*   \uc218\uc775\ud654 \ubaa8\ub378\ubcc4\ub85c\ub294 \uad6c\ub3c5 \uae30\ubc18, \uad11\uace0 \uc9c0\uc6d0, \ud558\uc774\ube0c\ub9ac\ub4dc \ud504\ub9ac\ubbf8\uc5c4, \uac74\ubcc4 \uacb0\uc81c(Pay-per-Listen) \ubaa8\ub378\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<br \/>\n*   \ud50c\ub7ab\ud3fc\/\uae30\uae30\ubcc4\ub85c\ub294 \uc2a4\ub9c8\ud2b8\ud3f0 \ubc0f \ud0dc\ube14\ub9bf, \ub370\uc2a4\ud06c\ud1b1\/\ub178\ud2b8\ubd81, \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4 \ubc0f \ud648 \ud5c8\ube0c, \ucee4\ub125\ud2f0\ub4dc \uce74, \uc6e8\uc5b4\ub7ec\ube14 \ubc0f \uae30\ud0c0 IoT \uae30\uae30\uc5d0\uc11c\uc758 \ud65c\uc6a9\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<br \/>\n*   \ucf58\ud150\uce20 \uc720\ud615\ubcc4\ub85c\ub294 \uc74c\uc545, \ud31f\uce90\uc2a4\ud2b8, \uc624\ub514\uc624\ubd81, \ub77c\uc774\ube0c \ub77c\ub514\uc624 \uc2a4\ud2b8\ub9bc\uc73c\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4\ub85c\ub294 \uac1c\uc778 \uc18c\ube44\uc790, \uc0c1\uc5c5 \uc2dc\uc124(\uc18c\ub9e4, \uc219\ubc15), \uc790\ub3d9\ucc28 OEM \ud1b5\ud569, \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4\ub85c\ub294 \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub85c \uad11\ubc94\uc704\ud558\uac8c \ubd84\uc11d\ub429\ub2c8\ub2e4. \ud2b9\ud788, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960, \uc800\ub834\ud55c \ub370\uc774\ud130 \uc694\uae08, \ud604\uc9c0\ud654\ub41c \uc5b8\uc5b4 \uce74\ud0c8\ub85c\uadf8\uc5d0 \ud798\uc785\uc5b4 17.26%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uba70 \uac00\uc7a5 \ub9ce\uc740 \uc2e0\uaddc \uccad\ucde8\uc790\ub97c \uc720\uce58\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc740 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. Spotify, Apple Inc. (Apple Music), Amazon.com Inc. (Amazon Music), Alphabet Inc., Tencent Music Entertainment Group, Sirius XM Holdings Inc. (Pandora) \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub4e4\uc758 \ud504\ub85c\ud544\uc744 \uc0c1\uc138\ud788 \ub2e4\ub8e8\uba70, \uac01 \uae30\uc5c5\uc758 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d \ub4f1\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc758 \ubbf8\uac1c\ucc99 \uc601\uc5ed(white-space)\uacfc \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c(unmet-need)\ub97c \ud3c9\uac00\ud558\uc5ec \ubbf8\ub798 \uc131\uc7a5 \uae30\ud68c\ub97c \uc81c\uc2dc\ud558\uba70, \uc804\ubc18\uc801\uc778 \uc2dc\uc7a5\uc758 \uad6c\uc870\uc801 \ud2b9\uc131\uacfc \uc7a0\uc7ac\ub825\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28736","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/28736"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=28736"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/28736\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=28736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=28736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=28736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}