{"id":30620,"date":"2026-02-08T10:56:32","date_gmt":"2026-02-08T10:56:32","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/ad-tech-market-mordor\/"},"modified":"2026-09-11T16:53:20","modified_gmt":"2026-09-11T07:53:20","slug":"ad-tech-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/ad-tech-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc560\ub4dc\ud14c\ud06c \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/ad-tech-market_1700133254628_Ad_Tech_Market_company_logo.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/ad-tech-market-size-image-1767806768370.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ubd81\ubbf8 CTV \uc8fc\ub3c4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae09\uc99d<\/li>\n<li class=\"toc-level-3\">4.2.2 \ud0c0\uc0ac \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc73c\ub85c \uc778\ud55c \uc790\uc0ac \ub370\uc774\ud130 \uc194\ub8e8\uc158 \uac00\uc18d\ud654<\/li>\n<li class=\"toc-level-3\">4.2.3 AI \uae30\ubc18 \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654\ub85c ROAS \ud5a5\uc0c1<\/li>\n<li class=\"toc-level-3\">4.2.4 \uc790\uc0ac \uc1fc\ud551\uac1d \ub370\uc774\ud130 \uc218\uc775\ud654\ub97c \uc704\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c<\/li>\n<li class=\"toc-level-3\">4.2.5 GDPR \ubc29\uc2dd \uaddc\uc81c\ub85c \uc778\ud55c \uc720\ub7fd\uc758 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \ud65c\uc131\ud654<\/li>\n<li class=\"toc-level-3\">4.2.6 5G \ucd9c\uc2dc\ub85c \uc544\uc2dc\uc544 \uc804\uc5ed\uc5d0\uc11c \ud48d\ubd80\ud55c \ubaa8\ubc14\uc77c \ube44\ub514\uc624 \uad11\uace0 \uac00\ub2a5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uad50\ucc28 \uae30\uae30 \uc2dd\ubcc4 \uadf8\ub798\ud504\ub97c \uc81c\ud55c\ud558\ub294 \uae00\ub85c\ubc8c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c \uc99d\uac00\ud558\ub294 \uad11\uace0 \uc0ac\uae30\uc758 \uc815\uad50\ud568<\/li>\n<li class=\"toc-level-3\">4.3.3 \uacf5\uae09 \uacbd\ub85c \ubcf5\uc7a1\uc131\uc73c\ub85c \uc778\ud55c \ud22c\uba85\uc131 \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc2ec\uac01\ud55c \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc778\uc7ac \ubd80\uc871<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uae30\uc220 \uc804\ub9dd\n<ul>\n<li class=\"toc-level-3\">4.4.1 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \uc804\ud658<\/li>\n<li class=\"toc-level-3\">4.4.2 \uc704\uce58 \uae30\ubc18 \ubc0f \ubb38\ub9e5 \uad11\uace0 \ubc1c\uc804<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.6.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.3 \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.7 \uac70\uc2dc\uacbd\uc81c\uc801 \uc5ed\ud48d\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc (DSP)<\/li>\n<li class=\"toc-level-3\">5.1.2 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc (SSP)<\/li>\n<li class=\"toc-level-3\">5.1.3 \uad11\uace0 \uac70\ub798\uc18c<\/li>\n<li class=\"toc-level-3\">5.1.4 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc (DMP)<\/li>\n<li class=\"toc-level-3\">5.1.5 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uad11\uace0 \ud615\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uac80\uc0c9 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.2.2 \ub514\uc2a4\ud50c\ub808\uc774\/\ubc30\ub108<\/li>\n<li class=\"toc-level-3\">5.2.3 \ube44\ub514\uc624 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.2.4 \uc18c\uc15c \ubbf8\ub514\uc5b4<\/li>\n<li class=\"toc-level-3\">5.2.5 \uc774\uba54\uc77c<\/li>\n<li class=\"toc-level-3\">5.2.6 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uae30\uae30 \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ubaa8\ubc14\uc77c \uae30\uae30 \ubc0f \uc2a4\ub9c8\ud2b8\ud3f0<\/li>\n<li class=\"toc-level-3\">5.3.2 \ub370\uc2a4\ud06c\ud1b1 \ubc0f \ub178\ud2b8\ubd81<\/li>\n<li class=\"toc-level-3\">5.3.3 \ucee4\ub125\ud2f0\ub4dc TV \ubc0f OTT \uae30\uae30<\/li>\n<li class=\"toc-level-3\">5.3.4 \uae30\ud0c0 \uae30\uae30 (\uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4, \uc6e8\uc5b4\ub7ec\ube14)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.4.2 BFSI<\/li>\n<li class=\"toc-level-3\">5.4.3 \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d<\/li>\n<li class=\"toc-level-3\">5.4.4 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/li>\n<li class=\"toc-level-3\">5.4.5 IT \ubc0f \ud1b5\uc2e0<\/li>\n<li class=\"toc-level-3\">5.4.6 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-3\">5.4.7 \uc790\ub3d9\ucc28<\/li>\n<li class=\"toc-level-3\">5.4.8 \uad50\uc721<\/li>\n<li class=\"toc-level-3\">5.4.9 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.4.5 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.5.4.6 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.6 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.6.1 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.6.2 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784 (M&amp;A, \ud30c\ud2b8\ub108\uc2ed, \uc790\uae08 \uc870\ub2ec)<\/li>\n<li class=\"toc-level-2\">6.2 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.3 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34, \uc804\ub7b5 \uc815\ubcf4, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.3.1 Alphabet Inc.<\/li>\n<li class=\"toc-level-3\">6.3.2 Meta Platforms, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.3 Amazon.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.4 The Trade Desk, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.5 Microsoft Corporation<\/li>\n<li class=\"toc-level-3\">6.3.6 Adobe Inc.<\/li>\n<li class=\"toc-level-3\">6.3.7 Yahoo Inc. (Apollo Global Management \uc18c\uc720)<\/li>\n<li class=\"toc-level-3\">6.3.8 Magnite, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.9 PubMatic, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.10 Criteo S.A.<\/li>\n<li class=\"toc-level-3\">6.3.11 Oracle Corporation<\/li>\n<li class=\"toc-level-3\">6.3.12 Index Exchange Inc.<\/li>\n<li class=\"toc-level-3\">6.3.13 MediaMath Inc.<\/li>\n<li class=\"toc-level-3\">6.3.14 InMobi Pte. Ltd.<\/li>\n<li class=\"toc-level-3\">6.3.15 AppLovin Corporation<\/li>\n<li class=\"toc-level-3\">6.3.16 Zeta Global Holdings Corp.<\/li>\n<li class=\"toc-level-3\">6.3.17 Adform A\/S<\/li>\n<li class=\"toc-level-3\">6.3.18 Quantcast Corporation<\/li>\n<li class=\"toc-level-3\">6.3.19 Rakuten Group, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.20 IronSource Ltd. (Unity Software Inc.\uc640 \ud569\ubcd1)<\/li>\n<li class=\"toc-level-3\">6.3.21 StackAdapt Inc.<\/li>\n<li class=\"toc-level-3\">6.3.22 Xandr Inc. (Microsoft\uc5d0 \uc778\uc218\ub428)<\/li>\n<li class=\"toc-level-3\">6.3.23 Mediaocean LLC<\/li>\n<li class=\"toc-level-3\">6.3.24 OpenX<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0 \uae30\uc220(Ad Tech) \uc2dc\uc7a5\uc740 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21\uc744 \ubd84\uc11d\ud55c \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ud50c\ub7ab\ud3fc, \uad11\uace0 \ud615\uc2dd, \uae30\uae30 \ud50c\ub7ab\ud3fc, \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5 \ubc0f \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \uac00\uce58(USD) \uae30\uc900\uc73c\ub85c \uc2dc\uc7a5 \uaddc\ubaa8\uac00 \uc608\uce21\ub429\ub2c8\ub2e4. \ubcf8 \uc2dc\uc7a5\uc740 2025\ub144 0.898\uc870 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ud3c9\uac00\ub418\uc5c8\uc73c\uba70, 2026\ub144 0.99\uc870 \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 1.59\uc870 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uc608\uce21 \uae30\uac04(2026-2031) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 10.05%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c, \ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778<\/p>\n<p>Ad Tech \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \ub3d9\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<br \/>\n*   CTV(Connected-Television) \uc911\uc2ec\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae09\uc99d: \uc2a4\ud2b8\ub9ac\ubc0d \ud37c\ube14\ub9ac\uc154\ub4e4\uc774 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc9c1\uc811 \ud310\ub9e4 \ubc29\uc2dd\uc5d0\uc11c \uacf5\uac1c \uacbd\ub9e4\ub85c \uc804\ud658\ud558\uba74\uc11c, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 CTV\ub294 \uc804\uccb4 \ube0c\ub79c\ub4dc \uc608\uc0b0\uc758 17%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. The Trade Desk\uc758 Ventura \uc6b4\uc601 \uccb4\uc81c\ub294 \uad6c\ub9e4\uc790\uc758 \ube48\ub3c4 \uc81c\ud55c \ubc0f \uc7a0\uc7ac \uace0\uac1d \ub3c4\ub2ec\ub960\uc744 \uac1c\uc120\ud558\uace0 \ud37c\ube14\ub9ac\uc154\uc758 \uae30\uc220 \uc9c0\ucd9c\uc744 \uc808\uac10\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130 \uc138\ud2b8\uc640\uc758 \ud1b5\ud569\uc740 \uc2dc\uccad\ub960\uc744 \uad6c\ub9e4\ub85c \uc5f0\uacb0\ud558\ub294 \uacb0\uc815\ub860\uc801 \uae30\uc5ec\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc870\uc0ac \ub300\uc0c1 \uad11\uace0\uc8fc\uc758 95% \uc774\uc0c1\uc774 CTV \ud560\ub2f9\uc744 \uc720\uc9c0\ud558\uac70\ub098 \ud655\ub300\ud560 \uacc4\ud68d\uc774\uba70, \uc774\ub294 \uacbd\uc81c\uc801 \ubcc0\ub3d9\uc131 \uc18d\uc5d0\uc11c\ub3c4 \uacac\uace0\ud55c \uc218\uc694\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n*   \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \ub2e8\uacc4\uc801 \ud3d0\uc9c0: Chrome\uc758 \ucfe0\ud0a4 \ub2e8\uacc4\uc801 \ucca0\ud68c\uc640 EU\uc758 \ub3d9\uc758 \ubb38\uc790\uc5f4(consent string) \ud310\uacb0\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc2dd\ubcc4\uc790\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc608\uc0b0\uc744 \ub298\ub9ac\uace0 \uac1c\uc778 \uc2dd\ubcc4\uc790 \uc5c6\uc774 \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ud074\ub9b0\ub8f8 \ud1b5\ud569\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc99d\ub41c \uac70\ub798 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uad11\uace0\uc8fc\ub4e4\uc758 \uad00\uc2ec \uc99d\uac00\ub85c \uc774\uc775\uc744 \uc5bb\uace0 \uc788\uc73c\uba70, CDP(Customer Data Platform) \ubc30\ud3ec\ub294 \uc634\ub2c8\ucc44\ub110 \ube0c\ub79c\ub4dc\uc758 \ud45c\uc900 \uad00\ud589\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   AI \uae30\ubc18 \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654: \ubd84\uc0b0 \ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc740 \uac1c\ubcc4 \uacbd\ub9e4 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uad11\uace0 \ubb38\uad6c\uc640 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ubc00\ub9ac\ucd08 \ub2e8\uc704\ub85c \uc870\uc815\ud558\uc5ec \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960(ROAS)\uc744 \ub450 \uc790\ub9bf\uc218 \ub192\uc785\ub2c8\ub2e4. Meta\ub294 2026\ub144\uae4c\uc9c0 \uc804\uccb4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc8fc\uae30\ub97c \uc790\ub3d9\ud654\ud560 \uacc4\ud68d\uc774\uba70, The Trade Desk\uc758 Kokai \ud50c\ub7ab\ud3fc\uc740 \uc608\uce21\uc801 \uc815\uc0b0 \ub85c\uc9c1\uc744 \ud1b5\ud574 \ub354 \ub098\uc740 \uc608\uce21 \uacb0\uacfc\ub97c \ubcf4\uc774\ub294 \ub178\ucd9c\uc5d0 \uc785\ucc30\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc7ac\ud560\ub2f9\ud569\ub2c8\ub2e4.<br \/>\n*   \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc775\ud654: \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uace0\ub9c8\uc9c4 \uad11\uace0 \uc11c\ube44\uc2a4\ub97c \ud575\uc2ec \uc218\uc775\uc6d0\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc73c\uba70, 2027\ub144\uae4c\uc9c0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 1,000\uc5b5 \ub2ec\ub7ec\ub97c \ucd08\uacfc\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. Amazon\uc740 2024\ub144\uc5d0 469\uc5b5 \ub2ec\ub7ec\uc758 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc628\uc0ac\uc774\ud2b8 \uad11\uace0 \ub2e8\uc704\ub294 70~90%\uc758 \ub192\uc740 \ucd1d\ub9c8\uc9c4\uc744 \uc81c\uacf5\ud558\uba70, \ud074\ub9b0\ub8f8 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc624\ud504\uc0ac\uc774\ud2b8 \uc0dd\ud0dc\uacc4\ub85c \ud655\uc7a5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   5G \ubcf4\uae09 \ud655\ub300\ub85c \uc778\ud55c \uace0\ud654\uc9c8 \ubaa8\ubc14\uc77c \ube44\ub514\uc624 \uad11\uace0 \ud65c\uc131\ud654: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c 5G \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc774 \uac00\uc18d\ud654\ub418\uba74\uc11c \uace0\ud654\uc9c8 \ubaa8\ubc14\uc77c \ube44\ub514\uc624 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uac00 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   GDPR \uc2a4\ud0c0\uc77c \uaddc\uc81c\uac00 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ucd09\uc9c4: \uc720\ub7fd\uc758 GDPR\uacfc \uc720\uc0ac\ud55c \uaddc\uc81c\ub294 \uad50\ucc28 \uae30\uae30 \uc2dd\ubcc4\uc790\ub97c \uc81c\ud55c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubb38\ub9e5 \uae30\ubc18 \ub300\uc548\uc744 \uc721\uc131\ud558\uc5ec \uacbd\uc7c1 \ud658\uacbd\uc744 \ub2e4\uac01\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \uc800\ud574 \uc694\uc778<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uad50\ucc28 \uae30\uae30 \uadf8\ub798\ud504\ub97c \uc81c\ud55c\ud558\ub294 \uae00\ub85c\ubc8c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ubc95: 2024\ub144 3\uc6d4 \uc720\ub7fd\uc0ac\ubc95\uc7ac\ud310\uc18c\uc758 \ud310\uacb0\uc740 \ub3d9\uc758 \ubb38\uc790\uc5f4\uc744 \uac1c\uc778 \ub370\uc774\ud130\ub85c \ubd84\ub958\ud558\uc5ec \uacf5\uae09\ub9dd \uc804\ubc18\uc5d0 \uac78\uccd0 \uaddc\uc815 \uc900\uc218 \ubd80\ub2f4\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95(Digital Markets Act)\uc5d0 \ub530\ub978 \uc0c8\ub85c\uc6b4 \uc758\ubb34\ub294 \ubaa8\ub4e0 \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc635\ud2b8\uc778(opt-in)\uc744 \uc694\uad6c\ud558\uc5ec \uad50\ucc28 \uae30\uae30 \uc2dd\ubcc4\uc790\uc758 \uc131\ub2a5\uc744 \uc800\ud558\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \uace0\ub3c4\ud654\ub418\ub294 \uad11\uace0 \uc0ac\uae30: 2023\ub144 \uc804 \uc138\uacc4 \uad11\uace0 \uc0ac\uae30 \uc190\uc2e4\uc740 840\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc73c\uba70, 2028\ub144\uae4c\uc9c0 \ub450 \ubc30\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \ubd07\ub137\uc740 \uc778\uac04\uc758 \uc2a4\ud06c\ub864 \ubc0f \ud074\ub9ad \ud328\ud134\uc744 \ubaa8\ubc29\ud558\uc5ec \ud328\ud134 \uae30\ubc18 \ud0d0\uc9c0\ub97c \uc5b4\ub835\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<br \/>\n*   \uacf5\uae09 \uacbd\ub85c \ubcf5\uc7a1\uc131\uc73c\ub85c \uc778\ud55c \ud22c\uba85\uc131 \ube44\uc6a9 \uc99d\uac00: \ubcf5\uc7a1\ud55c \uacf5\uae09 \uacbd\ub85c\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154 \ubaa8\ub450\uc5d0\uac8c \ud22c\uba85\uc131 \ud655\ubcf4 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc778\ub825 \ubd80\uc871: \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc778\ub825\uc758 \uc2ec\uac01\ud55c \ubd80\uc871\uc740 \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\uc5d0\uac8c \uad6c\uc870\uc801 \uc6b0\uc704\ub97c \uc81c\uacf5\ud558\uba70, \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \ub354\uc6b1 \uc2ec\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubd80\ubb38\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ud50c\ub7ab\ud3fc\ubcc4: \uad11\uace0 \uac70\ub798\uc18c(Ad Exchanges)\ub294 2025\ub144 \uc9c0\ucd9c\uc758 63.62%\ub97c \ucc28\uc9c0\ud558\uba70 \uacf5\uac1c \uacbd\ub9e4 \uc804\ubc18\uc758 \uc720\ub3d9\uc131\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSPs)\uc740 \uc6b4\uc601 \uc624\ubc84\ud5e4\ub4dc\ub97c \uc904\uc774\ub294 \uc790\ub3d9\ud654\ub41c \ucd5c\uc801\ud654\ub97c \uc120\ud638\ud558\ub294 \uad6c\ub9e4\uc790\ub4e4 \ub355\ubd84\uc5d0 \uc5f0\uac04 12.08%\ub85c \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud558\uba70 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Amazon\uc758 DSP\ub294 \ub9ac\ud14c\uc77c\ub7ec \uad11\uace0 \ub9e4\ucd9c\uc758 \uac70\uc758 3\ubd84\uc758 1\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4. \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc(SSPs)\uc740 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\ub97c \uc2ec\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc(DMPs)\uc740 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \uc0ac\ub77c\uc9c0\uba74\uc11c \uad00\ub828\uc131\uc774 \ub5a8\uc5b4\uc9c0\uace0 \uc788\uc73c\uba70, \ub300\uaddc\ubaa8 \uc2a4\ud0dd\uc5d0 \ud761\uc218\ub418\uac70\ub098 \ud3d0\uc1c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uad11\uace0 \ud615\uc2dd\ubcc4: \ube44\ub514\uc624 \uad11\uace0\ub294 \ub192\uc740 \ucc38\uc5ec\uc728\uacfc \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc73c\ub85c \uc778\ud574 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ud615\uc2dd \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ucee4\ub125\ud2f0\ub4dc TV(CTV)\uc640 \ubaa8\ubc14\uc77c \ube44\ub514\uc624 \uad11\uace0\uac00 \ub450\ub4dc\ub7ec\uc9c4 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc5ec\uc804\ud788 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uc9c0\ub9cc, \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c \uac15\ud654\uc640 \uad11\uace0 \ud53c\ub85c\ub3c4 \uc99d\uac00\ub85c \uc778\ud574 \uc810\ucc28 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub514\uc624 \uad11\uace0\ub294 \ud31f\uce90\uc2a4\ud2b8\uc640 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc758 \uc778\uae30\uc5d0 \ud798\uc785\uc5b4 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc560\ub4dc\ud14c\ud06c(Ad Tech)\ub294 \uad11\uace0\uc8fc\uac00 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uad11\uace0 \ud6a8\uacfc\ub97c \ubd84\uc11d\ud558\uba70 \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc218\ud589\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ub3c4\uad6c\uc758 \ucd1d\uccb4\uc785\ub2c8\ub2e4. \uc774\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uac1c\ubc1c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc560\ub4dc\ud14c\ud06c \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \ud604\ud669\uacfc \ubbf8\ub798 \uc804\ub9dd\uc744 \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2026\ub144 \uae30\uc900 \uc560\ub4dc\ud14c\ud06c \uc2dc\uc7a5 \uaddc\ubaa8\ub294 9,882\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc774\uba70, 2031\ub144\uc5d0\ub294 1\uc870 5,900\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 5G \ubcf4\uae09 \ubc0f \ubaa8\ubc14\uc77c \uc6b0\uc120 \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 12.16%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c\ub294 \ubd81\ubbf8 \uc9c0\uc5ed\uc758 CTV(Connected TV) \uc8fc\ub3c4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae09\uc99d, \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8\uc73c\ub85c \uc778\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc194\ub8e8\uc158 \uac00\uc18d\ud654, AI \uae30\ubc18 \ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \uad11\uace0\uc218\uc775\ub960(ROAS) \ud5a5\uc0c1, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc1fc\ud37c \ub370\uc774\ud130 \uc218\uc775\ud654, \uc720\ub7fd\uc758 GDPR \uc720\uc0ac \uaddc\uc81c\ub85c \uc778\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uac15\ud654, \uadf8\ub9ac\uace0 \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc758 5G \ud655\uc0b0\uc73c\ub85c \uc778\ud55c \ud48d\ubd80\ud55c \ubaa8\ubc14\uc77c \ube44\ub514\uc624 \uad11\uace0 \ud65c\uc131\ud654 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778\uc73c\ub85c\ub294 \uae00\ub85c\ubc8c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc73c\ub85c \uc778\ud55c \uad50\ucc28 \uae30\uae30 \uc2dd\ubcc4 \uadf8\ub798\ud504 \uc81c\uc57d, \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uad11\uace0 \uc0ac\uae30(Ad-Fraud) \uc815\uad50\ud654 \uc2ec\ud654, \uacf5\uae09 \uacbd\ub85c \ubcf5\uc7a1\uc131\uc73c\ub85c \uc778\ud55c \ud22c\uba85\uc131 \ube44\uc6a9 \uc99d\uac00, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc778\ub825 \ubd80\uc871 \ub4f1\uc774 \uc9c0\uc801\ub429\ub2c8\ub2e4. \uae30\uc220\uc801\uc73c\ub85c\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uacfc \uc704\uce58 \uae30\ubc18 \ubc0f \ubb38\ub9e5 \uad11\uace0\uc758 \ubc1c\uc804\uc774 \uc608\uc0c1\ub418\uba70, \uaddc\uc81c \uce21\uba74\uc5d0\uc11c\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ucd94\uc138\uac00 \uc9c0\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \ud50c\ub7ab\ud3fc(DSP, SSP, \uad11\uace0 \uac70\ub798\uc18c, DMP \ub4f1), \uad11\uace0 \ud615\uc2dd(\uac80\uc0c9, \ub514\uc2a4\ud50c\ub808\uc774\/\ubc30\ub108, \ube44\ub514\uc624, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1), \uae30\uae30 \ud50c\ub7ab\ud3fc(\ubaa8\ubc14\uc77c, \ub370\uc2a4\ud06c\ud1b1, \ucee4\ub125\ud2f0\ub4dc TV \ubc0f OTT \uae30\uae30 \ub4f1), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(\uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798, BFSI, \ud5ec\uc2a4\ucf00\uc5b4, \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, IT \ubc0f \ud1b5\uc2e0, \uc11c\ube44\uc2a4, \uc790\ub3d9\ucc28, \uad50\uc721 \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc740 \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \uc790\ub3d9\ud654 \ubc0f \uc785\ucc30 \ud6a8\uc728\uc131 \uac1c\uc120\uc744 \ud1b5\ud574 \uc5f0\ud3c9\uade0 12.08%\uc758 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc778\uc99d\ub41c \uc1fc\ud37c \ub370\uc774\ud130\ub97c \uc218\uc775\ud654\ud558\uba70 2027\ub144\uae4c\uc9c0 \uc804 \uc138\uacc4 \uc9c0\ucd9c\uc561\uc774 1,000\uc5b5 \ub2ec\ub7ec\ub97c \ucd08\uacfc\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc5b4 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5 \ub3d9\ub825\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub294 \uad50\ucc28 \uae30\uae30 \ucd94\uc801\uc744 \uc81c\ud55c\ud558\uba70, \ud50c\ub7ab\ud3fc\ub4e4\uc774 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ubc0f \ubb38\ub9e5 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uc5ec \ub2e8\uae30\uc801\uc778 \uc131\uc7a5\uc744 \uc800\ud574\ud560 \uc218 \uc788\uc73c\ub098 \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784(M&#038;A, \ud30c\ud2b8\ub108\uc2ed, \ud22c\uc790)\uacfc \ud568\uaed8 Alphabet, Meta Platforms, Amazon, The Trade Desk, Microsoft, Adobe \ub4f1 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc0c1\uc138 \ud504\ub85c\ud544\uc774 \ub2e4\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub610\ud55c, \uad11\uace0 \uc0ac\uae30\ub294 2023\ub144\uc5d0 840\uc5b5 \ub2ec\ub7ec\uc758 \uc190\uc2e4\uc744 \ubc1c\uc0dd\uc2dc\ucf30\uc73c\uba70, 2028\ub144\uae4c\uc9c0 \ub450 \ubc30\ub85c \uc99d\uac00\ud560 \uc704\ud611\uc774 \uc788\uc5b4 \uad11\uace0 \uae30\uc220 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \uac80\uc99d \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc774\ub7ec\ud55c \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \ud568\uaed8 \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd, \uadf8\ub9ac\uace0 \ubbf8\uac1c\ucc99 \uc601\uc5ed \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30620","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/30620"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=30620"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/30620\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=30620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=30620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=30620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}