{"id":30770,"date":"2026-02-08T12:27:38","date_gmt":"2026-02-08T12:27:38","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/sales-performance-management-market-mordor\/"},"modified":"2026-03-27T08:09:43","modified_gmt":"2026-03-26T23:09:43","slug":"sales-performance-management-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/sales-performance-management-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc601\uc5c5 \uc131\uacfc \uad00\ub9ac \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d \u2013 \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/sales-performance-management-market_1669904533923_Sales_Performance_Management_Market_Major_players_logo.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/sales-performance-management-market-size-image-1767810849622.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 AI \uae30\ubc18 \ud560\ub2f9\ub7c9 \ubc0f \uc601\uc5ed \ucd5c\uc801\ud654<\/li>\n<li class=\"toc-level-3\">4.2.2 \ub808\uac70\uc2dc ICM \uc81c\ud488\uad70\uc758 \uc11c\ube44\uc2a4 \uc885\ub8cc\ub85c \uc778\ud55c \ud074\ub77c\uc6b0\ub4dc \uc6b0\uc120 \uc5c5\uadf8\ub808\uc774\ub4dc<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc0ac\uc6a9\ub7c9 \uae30\ubc18 \ubc0f \uad6c\ub3c5 \uac00\uaca9 \ubaa8\ub378\uc758 \ubd80\uc0c1<\/li>\n<li class=\"toc-level-3\">4.2.4 CRM \ubc0f RevOps \uc2a4\ud0dd \ub0b4 \uc784\ubca0\ub514\ub4dc \ubd84\uc11d<\/li>\n<li class=\"toc-level-3\">4.2.5 \ud558\uc774\ube0c\ub9ac\ub4dc \uc601\uc5c5\ud300\uc744 \uc704\ud55c \uac8c\uc784\ud654\ub41c \ud310\ub9e4\uc790 \ucc38\uc5ec \uc560\ub4dc\uc628<\/li>\n<li class=\"toc-level-3\">4.2.6 \ub178\ucf54\ub4dc SPM\uc5d0 \ub300\ud55c \uc911\uc18c\uae30\uc5c5 \uc218\uc694 \uae09\uc99d<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \ud6a8\uc728\uc801\uc778 \uc131\uc7a5 \uc758\ubb34\ub85c \uc778\ud55c \uc608\uc0b0 \uc555\ucd95<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc0ac\uc77c\ub85c\ud654\ub41c GTM \uc571 \uc804\ubc18\uc758 \ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \ud1b5\ud569 \ubb38\uc81c<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc778\uc13c\ud2f0\ube0c \ubcf4\uc0c1 \uc6b4\uc601 \uc778\ub825 \ubd80\uc871<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc99d\uac00\ud558\ub294 \uaddc\uc815 \uc900\uc218 \uc624\ubc84\ud5e4\ub4dc (GDPR, SOX, ASC-606)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.4 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<li class=\"toc-level-3\">4.7.5 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ubc30\ud3ec \ubc29\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<li class=\"toc-level-3\">5.1.2 \ud074\ub77c\uc6b0\ub4dc<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uad6c\uc131 \uc694\uc18c\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc11c\ube44\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uc194\ub8e8\uc158\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc778\uc13c\ud2f0\ube0c \ubcf4\uc0c1 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc601\uc5c5 \uc601\uc5ed \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.3.3 \uc601\uc5c5 \uacc4\ud68d \ubc0f \ubaa8\ub2c8\ud130\ub9c1<\/li>\n<li class=\"toc-level-3\">5.3.4 \uc601\uc5c5 \ubd84\uc11d<\/li>\n<li class=\"toc-level-3\">5.3.5 \uae30\ud0c0 \uc194\ub8e8\uc158<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc870\uc9c1 \uaddc\ubaa8\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \ub300\uae30\uc5c5<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc911\uc18c\uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 BFSI<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc81c\uc870<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc5d0\ub108\uc9c0 \ubc0f \uc720\ud2f8\ub9ac\ud2f0<\/li>\n<li class=\"toc-level-3\">5.5.4 \ud5ec\uc2a4\ucf00\uc5b4<\/li>\n<li class=\"toc-level-3\">5.5.5 IT \ubc0f \ud1b5\uc2e0<\/li>\n<li class=\"toc-level-3\">5.5.6 \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac<\/li>\n<li class=\"toc-level-3\">5.5.7 \uae30\ud0c0 (\uc6b4\uc1a1, \ubbf8\ub514\uc5b4 \ub4f1)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.6.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.2.1 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.2.2 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.6.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.6.2.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.6.2.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.6.2.6 \ub7ec\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.6.2.7 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.6.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.6.3.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.6.3.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.5 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.6.3.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.4 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.4.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.6.4.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.6.4.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.6.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.6.5.1.1 \uc774\uc2a4\ub77c\uc5d8<\/li>\n<li class=\"toc-level-5\">5.6.5.1.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.6.5.1.3 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.6.5.1.4 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-5\">5.6.5.1.5 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-4\">5.6.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.6.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.6.5.2.2 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-5\">5.6.5.2.3 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 SAP SE<\/li>\n<li class=\"toc-level-3\">6.4.2 Oracle Corporation<\/li>\n<li class=\"toc-level-3\">6.4.3 Varicent Inc.<\/li>\n<li class=\"toc-level-3\">6.4.4 Xactly Corporation<\/li>\n<li class=\"toc-level-3\">6.4.5 NICE Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.6 Anaplan Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 Salesforce Inc.<\/li>\n<li class=\"toc-level-3\">6.4.8 beqom SA<\/li>\n<li class=\"toc-level-3\">6.4.9 Optymyze Inc.<\/li>\n<li class=\"toc-level-3\">6.4.10 Performio Solutions Inc.<\/li>\n<li class=\"toc-level-3\">6.4.11 CaptivateIQ Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Everstage Inc.<\/li>\n<li class=\"toc-level-3\">6.4.13 Forma.ai Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 Spiff Inc.<\/li>\n<li class=\"toc-level-3\">6.4.15 Incentive Solutions Inc.<\/li>\n<li class=\"toc-level-3\">6.4.16 Iconixx Software Corporation<\/li>\n<li class=\"toc-level-3\">6.4.17 Board International S.A.<\/li>\n<li class=\"toc-level-3\">6.4.18 Pigment SAS<\/li>\n<li class=\"toc-level-3\">6.4.19 Akeron S.p.A.<\/li>\n<li class=\"toc-level-3\">6.4.20 Jedox AG<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales Performance Management(SPM) \uc2dc\uc7a5\uc740 2020\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc5f0\uad6c \uae30\uac04\uc744 \ud3ec\ud568\ud558\uba70, 2026\ub144 34\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 76\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 17.12%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>Mordor Intelligence\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, SPM \uc2dc\uc7a5\uc740 2025\ub144 29\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 34\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud588\uc73c\uba70, 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 17.12%\uc758 CAGR\ub85c 2031\ub144\uc5d0\ub294 76\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc740 SAP CallidusCloud\uc758 \uc11c\ube44\uc2a4 \uc885\ub8cc\ub85c \uc778\ud55c \ud074\ub77c\uc6b0\ub4dc \ub9c8\uc774\uadf8\ub808\uc774\uc158 \uac00\uc18d\ud654, AI \uae30\ubc18 \uc601\uc5c5 \uc601\uc5ed \ubc0f \ud560\ub2f9\ub7c9 \ucd5c\uc801\ud654\uc758 \ube60\ub978 \ub3c4\uc785, \uadf8\ub9ac\uace0 \uc2e4\uc2dc\uac04 \ucee4\ubbf8\uc158 \uacc4\uc0b0\uc744 \uc694\uad6c\ud558\ub294 \uc0ac\uc6a9\ub7c9 \uae30\ubc18 \uac00\uaca9 \ucc45\uc815 \ubaa8\ub378\uc758 \ud655\uc0b0\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. CRM \ubc0f \ub9e4\ucd9c \uc6b4\uc601(RevOps) \uc2a4\ud0dd \ub0b4\uc5d0 \ub0b4\uc7a5\ub41c \ubd84\uc11d \uae30\ub2a5\uacfc \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \ub178\ucf54\ub4dc(no-code)\uc194\ub8e8\uc158\uc758 \ub4f1\uc7a5 \ub610\ud55c \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc601\uc5c5 \uc131\uacfc \uad00\ub9ac(SPM)\ub294 \ubc31\uc624\ud53c\uc2a4 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ud1b5\ud569\ud558\uc5ec \uc6b4\uc601 \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\uc131\uc744 \uac1c\uc120\ud558\ub294 \uc6b4\uc601 \ubc0f \ubd84\uc11d \uae30\ub2a5\uc758 \uc9d1\ud569\uccb4\uc785\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c SPM \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c SPM \uc2dc\uc7a5\uc740 2031\ub144\uae4c\uc9c0 76\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 17.12%\uc758 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c\ub294 AI \uae30\ubc18 \ud560\ub2f9\ub7c9 \ubc0f \uc601\uc5c5 \uc601\uc5ed \ucd5c\uc801\ud654, \ub808\uac70\uc2dc ICM(Incentive Compensation Management) \uc2a4\uc704\ud2b8\uc758 \uc11c\ube44\uc2a4 \uc885\ub8cc\uc5d0 \ub530\ub978 \ud074\ub77c\uc6b0\ub4dc \uc6b0\uc120 \uc5c5\uadf8\ub808\uc774\ub4dc, \uc0ac\uc6a9\ub7c9 \uae30\ubc18 \ubc0f \uad6c\ub3c5\ud615 \uac00\uaca9 \ubaa8\ub378\uc758 \ubd80\uc0c1, CRM \ubc0f RevOps \uc2a4\ud0dd \ub0b4 \uc784\ubca0\ub514\ub4dc \ubd84\uc11d \uae30\ub2a5, \ud558\uc774\ube0c\ub9ac\ub4dc \uc601\uc5c5\ud300\uc744 \uc704\ud55c \uac8c\uc784\ud654\ub41c \ud310\ub9e4\uc790 \ucc38\uc5ec \uc560\ub4dc\uc628, \uadf8\ub9ac\uace0 \uc911\uc18c\uae30\uc5c5(SMB)\uc758 \ub178\ucf54\ub4dc SPM \uc218\uc694 \uae09\uc99d \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \ud6a8\uc728\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \uc608\uc0b0 \uc555\ubc15, \uc0ac\uc77c\ub85c\ud654\ub41c GTM(Go-to-Market) \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc804\ubc18\uc758 \ub370\uc774\ud130 \ud488\uc9c8 \ubc0f \ud1b5\ud569 \ubb38\uc81c, \uc778\uc13c\ud2f0\ube0c \ubcf4\uc0c1 \uc6b4\uc601 \uc804\ubb38\uac00 \ubd80\uc871, \uadf8\ub9ac\uace0 GDPR, SOX, ASC-606\uacfc \uac19\uc740 \uaddc\uc81c \uc900\uc218 \ubd80\ub2f4 \uc99d\uac00\ub294 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ubc30\ud3ec \ubc29\uc2dd(\uc628\ud504\ub808\ubbf8\uc2a4, \ud074\ub77c\uc6b0\ub4dc), \uad6c\uc131 \uc694\uc18c(\uc18c\ud504\ud2b8\uc6e8\uc5b4, \uc11c\ube44\uc2a4), \uc194\ub8e8\uc158(\uc778\uc13c\ud2f0\ube0c \ubcf4\uc0c1 \uad00\ub9ac, \uc601\uc5c5 \uc601\uc5ed \uad00\ub9ac, \uc601\uc5c5 \uacc4\ud68d \ubc0f \ubaa8\ub2c8\ud130\ub9c1, \uc601\uc5c5 \ubd84\uc11d \ub4f1), \uc870\uc9c1 \uaddc\ubaa8(\ub300\uae30\uc5c5, \uc911\uc18c\uae30\uc5c5), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(BFSI, \uc81c\uc870, \uc5d0\ub108\uc9c0 \ubc0f \uc720\ud2f8\ub9ac\ud2f0, \ud5ec\uc2a4\ucf00\uc5b4, IT \ubc0f \ud1b5\uc2e0, \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788, \ubc30\ud3ec \ubaa8\ub378 \uc911\uc5d0\uc11c\ub294 \ud074\ub77c\uc6b0\ub4dc \ubc30\ud3ec\uac00 2025\ub144 \uae30\uc900 70.25%\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uba70 15.32%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\ub4e4\uc774 \uc628\ud504\ub808\ubbf8\uc2a4 \uc2a4\uc704\ud2b8\uc5d0\uc11c \uc804\ud658\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc194\ub8e8\uc158 \uc601\uc5ed\uc5d0\uc11c\ub294 \ud560\ub2f9\ub7c9 \ub2ec\uc131\uc744 \uc608\uce21\ud558\ub294 \uc784\ubca0\ub514\ub4dc AI \ub355\ubd84\uc5d0 \uc601\uc5c5 \ubd84\uc11d(Sales Analytics)\uc774 17.95%\uc758 \uac00\uc7a5 \ube60\ub978 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc911\uad6d, \uc778\ub3c4 \ubc0f \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ub514\uc9c0\ud138 \uc804\ud658 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ud798\uc785\uc5b4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 2031\ub144\uae4c\uc9c0 17.65%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uba70 \uc131\uc7a5\uc758 \uc911\uc2ec\uc9c0\ub85c \ubd80\uc0c1\ud560 \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d\uc774 \ud3ec\ud568\ub418\uba70, SAP SE, Oracle Corporation, Varicent Inc., Xactly Corporation, Salesforce Inc. \ub4f1 \uc8fc\uc694 20\uac1c \uae30\uc5c5\uc5d0 \ub300\ud55c \uc0c1\uc138 \ud504\ub85c\ud544\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4. \ub610\ud55c, \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd, \uadf8\ub9ac\uace0 \ubbf8\uac1c\ucc99 \uc601\uc5ed \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \ud1b5\ud574 \ud5a5\ud6c4 \uc2dc\uc7a5\uc758 \ubc29\ud5a5\uc131\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30770","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/30770"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=30770"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/30770\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=30770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=30770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=30770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}