{"id":30803,"date":"2026-02-08T12:47:35","date_gmt":"2026-02-08T12:47:35","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/digital-media-market-mordor\/"},"modified":"2026-03-27T13:48:20","modified_gmt":"2026-03-27T04:48:20","slug":"digital-media-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/digital-media-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/digital-media-market-1750743480082-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/digital-media-market-size-image-1768489293902.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc2e0\ud765 \uc544\uc2dc\uc544\uc758 \ubaa8\ubc14\uc77c \uc6b0\uc120 \uc18c\ube44 \uae09\uc99d (5G + \uc800\ub834\ud55c \ub370\uc774\ud130)<\/li>\n<li class=\"toc-level-3\">4.2.2 \ubd81\ubbf8 \uc9c0\uc5ed\uc758 FAST (\ubb34\ub8cc \uad11\uace0 \uc9c0\uc6d0 TV) \ucc44\ub110 \ud655\uc0b0<\/li>\n<li class=\"toc-level-3\">4.2.3 \ud06c\ub9ac\uc5d0\uc774\ud130 \uacbd\uc81c \uc218\uc775\ud654 \ub3c4\uad6c\uac00 \uc911\uc18c\uae30\uc5c5 \uad11\uace0 \uc218\uc694 \uac00\uc18d\ud654<\/li>\n<li class=\"toc-level-3\">4.2.4 AI \uae30\ubc18 \ucd08\uac1c\uc778\ud654\ub85c \ucc38\uc5ec\ub3c4 \ubc0f CPM \uc0c1\uc2b9<\/li>\n<li class=\"toc-level-3\">4.2.5 \uc720\ub7fd\uc5d0\uc11c \uad50\ucc28 \ud50c\ub7ab\ud3fc \uce21\uc815 \ud45c\uc900\uc774 \ube0c\ub79c\ub4dc ROI \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1<\/li>\n<li class=\"toc-level-3\">4.2.6 MENA \uc9c0\uc5ed\uc5d0\uc11c OTT \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c \uc785\ucc30 \uacbd\uc7c1 \uc2ec\ud654\ub85c \ud504\ub9ac\ubbf8\uc5c4 \uad6c\ub3c5 \uc99d\uac00<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9 \uc99d\uac00\ub85c \ub9c8\uc9c4 \uc555\ubc15<\/li>\n<li class=\"toc-level-3\">4.3.2 \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc2dd\ubcc4\uc790 \uc9c0\uc6d0 \uc911\ub2e8\uc73c\ub85c \ud0c0\uc0ac \uad11\uace0 \ud0c0\uac9f\ud305 \uc81c\ud55c<\/li>\n<li class=\"toc-level-3\">4.3.3 Z\uc138\ub300 \uc2dc\uccad\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uad6c\ub3c5 \ud53c\ub85c\ub3c4 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.4 \ub2e4\uad6d\uc801 \uac70\ub798\uc5d0\uc11c \ubd84\uc0b0\ub41c \uad8c\ub9ac \uad00\ub9ac \uaddc\uc81c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uaddc\uc81c \uc804\ub9dd (\ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \uc9c0\uc5ed \ucf58\ud150\uce20 \ud560\ub2f9\ub7c9)<\/li>\n<li class=\"toc-level-2\">4.5 \uae30\uc220 \uc804\ub9dd (\uc5e3\uc9c0 \ud074\ub77c\uc6b0\ub4dc, \uc0dd\uc131\ud615 AI, XR)<\/li>\n<li class=\"toc-level-2\">4.6 \uac70\uc2dc \uacbd\uc81c \uc694\uc778\uc758 \uc601\ud5a5<\/li>\n<li class=\"toc-level-2\">4.7 \ud22c\uc790 \ubd84\uc11d (VC \ubc0f M&#038;A \ub3d9\ud5a5)<\/li>\n<li class=\"toc-level-2\">4.8 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778\n<ul>\n<li class=\"toc-level-3\">4.8.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.2 \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.8.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.8.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ucf58\ud150\uce20 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ube44\ub514\uc624<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc624\ub514\uc624<\/li>\n<li class=\"toc-level-3\">5.1.3 \ud14d\uc2a4\ud2b8\/\uc804\uc790\ucc45<\/li>\n<li class=\"toc-level-3\">5.1.4 \uc2a4\ud2f8 \uc774\ubbf8\uc9c0\/\uadf8\ub798\ud53d<\/li>\n<li class=\"toc-level-3\">5.1.5 \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \ubab0\uc785\ud615 (AR\/VR\/\uba54\ud0c0\ubc84\uc2a4)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc2a4\ub9c8\ud2b8\ud3f0<\/li>\n<li class=\"toc-level-3\">5.2.2 \ud154\ub808\ube44\uc804 (\uc2a4\ub9c8\ud2b8 \ubc0f \uc5f0\uacb0\ud615)<\/li>\n<li class=\"toc-level-3\">5.2.3 \ucef4\ud4e8\ud130\/\ub178\ud2b8\ubd81<\/li>\n<li class=\"toc-level-3\">5.2.4 \ud0dc\ube14\ub9bf \ubc0f \ud558\uc774\ube0c\ub9ac\ub4dc PC<\/li>\n<li class=\"toc-level-3\">5.2.5 XR\/VR \uae30\uae30 \ubc0f \uc6e8\uc5b4\ub7ec\ube14<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uad11\uace0 \uc9c0\uc6d0<\/li>\n<li class=\"toc-level-3\">5.3.2 \uad6c\ub3c5 (SVOD, AVOD-Lite)<\/li>\n<li class=\"toc-level-3\">5.3.3 \uac70\ub798\ud615 \/ \uc720\ub8cc \uc2dc\uccad \/ \ub2e4\uc6b4\ub85c\ub4dc \uc18c\uc720<\/li>\n<li class=\"toc-level-3\">5.3.4 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f \ubc88\ub4e4 \ubaa8\ub378<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc0b0\uc5c5 \uc218\uc9c1\ubcc4 (\uae30\uc5c5 \ud65c\uc6a9 \uc0ac\ub840)\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ubbf8\ub514\uc5b4<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.4.3 \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d<\/li>\n<li class=\"toc-level-3\">5.4.4 \uc815\ubd80 \ubc0f \uacf5\uacf5 \ubd80\ubb38<\/li>\n<li class=\"toc-level-3\">5.4.5 BFSI<\/li>\n<li class=\"toc-level-3\">5.4.6 \ud1b5\uc2e0 \ubc0f IT \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-3\">5.4.7 \uae30\ud0c0 (\uc790\ub3d9\ucc28 \ubc0f \ubaa8\ube4c\ub9ac\ud2f0, \uc219\ubc15 \ubc0f \uc5ec\ud589, \uad50\uc721 \ubc0f \uc5d0\ub4c0\ud14c\ud06c, \ube44\uc601\ub9ac \ubc0f \uc639\ud638 \ub2e8\uccb4)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.4.5 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.5.4.6 \ub274\uc9c8\ub79c\ub4dc<\/li>\n<li class=\"toc-level-4\">5.5.4.7 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.5.4 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc804\ub7b5\uc801 \uac1c\ubc1c<\/li>\n<li class=\"toc-level-2\">6.2 \uacf5\uae09\uc5c5\uccb4 \ud3ec\uc9c0\uc154\ub2dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.3 \ud68c\uc0ac \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.3.1 Alphabet Inc. (Google)<\/li>\n<li class=\"toc-level-3\">6.3.2 Meta Platforms Inc.<\/li>\n<li class=\"toc-level-3\">6.3.3 Amazon.com Inc.<\/li>\n<li class=\"toc-level-3\">6.3.4 Netflix Inc.<\/li>\n<li class=\"toc-level-3\">6.3.5 Walt Disney Company<\/li>\n<li class=\"toc-level-3\">6.3.6 Apple Inc.<\/li>\n<li class=\"toc-level-3\">6.3.7 Sony Group Corp.<\/li>\n<li class=\"toc-level-3\">6.3.8 Paramount Global<\/li>\n<li class=\"toc-level-3\">6.3.9 Warner Bros. Discovery<\/li>\n<li class=\"toc-level-3\">6.3.10 Comcast Corp. (Peacock, NBCU)<\/li>\n<li class=\"toc-level-3\">6.3.11 ATandT (WarnerMedia \ub808\uac70\uc2dc)<\/li>\n<li class=\"toc-level-3\">6.3.12 Charter Communications<\/li>\n<li class=\"toc-level-3\">6.3.13 Tencent Holdings<\/li>\n<li class=\"toc-level-3\">6.3.14 ByteDance Ltd.<\/li>\n<li class=\"toc-level-3\">6.3.15 Baidu Inc. (iQIYI)<\/li>\n<li class=\"toc-level-3\">6.3.16 Roku Inc.<\/li>\n<li class=\"toc-level-3\">6.3.17 Spotify Technology SA<\/li>\n<li class=\"toc-level-3\">6.3.18 Tencent Music Entertainment Group<\/li>\n<li class=\"toc-level-3\">6.3.19 iQIYI<\/li>\n<li class=\"toc-level-3\">6.3.20 Spotify Technology SA<\/li>\n<li class=\"toc-level-3\">6.3.21 Viacom18 Media (\uc778\ub3c4)<\/li>\n<li class=\"toc-level-3\">6.3.22 MBC Group (Shahid)<\/li>\n<li class=\"toc-level-3\">6.3.23 Kuaishou Technology<\/li>\n<li class=\"toc-level-3\">6.3.24 Canva Pty Ltd (\ud06c\ub9ac\uc5d0\uc774\ud130 \ub3c4\uad6c)<\/li>\n<li class=\"toc-level-3\">6.3.25 Unity Technologies (RT3D \uad11\uace0)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd (2026-2031)<\/p>\n<p>Mordor Intelligence \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 10.86%\ub97c \uae30\ub85d\ud558\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. 2026\ub144 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 1\uc870 2\ucc9c\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2031\ub144\uc5d0\ub294 1\uc870 7\ucc9c1\ubc31\uc5b5 \ub2ec\ub7ec\ub85c \ud655\ub300\ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud604\uc7ac \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\ub098, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc8fc\uc694 \ub3d9\uc778<\/p>\n<p>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc740 \uc5f0\uacb0 \uae30\uae30\uc758 \ud655\uc0b0, 5G \ucee4\ubc84\ub9ac\uc9c0 \ud655\ub300, \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud1b5\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uac1c\uc778\ud654\uc5d0 \ud798\uc785\uc5b4 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc20f\ud3fc \ube44\ub514\uc624, \ubb34\ub8cc \uad11\uace0 \uae30\ubc18 \uc2a4\ud2b8\ub9ac\ubc0d TV(FAST), \ud06c\ub9ac\uc5d0\uc774\ud130 \uc8fc\ub3c4 \uad11\uace0\uac00 \ub514\uc9c0\ud138 \ucc44\ub110\ub85c\uc758 \uc9c0\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294 \uc8fc\uc694 \uc694\uc778\uc785\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \uc6b4\uc601\uc790\ub4e4\uc740 \uad6c\ub3c5 \ud53c\ub85c\ub3c4\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uc800\ub834\ud55c \uad11\uace0 \uc9c0\uc6d0 \uc694\uae08\uc81c\ub97c \ub3c4\uc785\ud558\uace0 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\ub4e4\uc740 \uad50\ucc28 \ud50c\ub7ab\ud3fc \uce21\uc815 \uac1c\uc120\uc5d0 \ub530\ub77c \ube44\ub514\uc624 \uc608\uc0b0\uc744 \ub298\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d:<\/p>\n<p>*   \ucf58\ud150\uce20 \uc720\ud615\ubcc4: 2025\ub144 \ube44\ub514\uc624\uac00 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 56.70%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ubcf4\uc600\uc73c\uba70, \ubab0\uc785\ud615(Immersive) \ud615\uc2dd\uc740 2031\ub144\uae4c\uc9c0 17.35%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ud50c\ub7ab\ud3fc\ubcc4: 2025\ub144 \uc2a4\ub9c8\ud2b8\ud3f0\uc774 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 45.40%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, XR\/VR \uae30\uae30\ub294 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 19.1%\uc758 CAGR\uc744 \uae30\ub85d\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4.<br \/>\n*   \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4: 2025\ub144 \uad11\uace0 \uc9c0\uc6d0 \ubaa8\ub378\uc774 61.30%\uc758 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud588\uc73c\uba70, \uad11\uace0\uc640 \uad6c\ub3c5\uc744 \uacb0\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\uc740 2031\ub144\uae4c\uc9c0 13.6%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<br \/>\n*   \uc0b0\uc5c5 \uc218\uc9c1\ubcc4: 2025\ub144 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubd80\ubb38\uc774 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 39.40%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ud5ec\uc2a4\ucf00\uc5b4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 14.6%\uc758 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: 2025\ub144 \ubd81\ubbf8\uac00 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 34.60%\ub85c \uc120\ub450\ub97c \ub2ec\ub838\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2031\ub144\uae4c\uc9c0 13.2%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30 (\uc131\uc7a5 \ub3d9\uc778 \uc0c1\uc138):<\/p>\n<p>*   \uc544\uc2dc\uc544 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ubaa8\ubc14\uc77c \uc6b0\uc120 \uc18c\ube44 \uae09\uc99d (5G \ubc0f \uc800\ub834\ud55c \ub370\uc774\ud130): \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 5G \ubcf4\uae09 \ud655\ub300\uc640 \uc800\ub834\ud55c \ub370\uc774\ud130 \uc694\uae08\uc81c\ub294 \ubaa8\ubc14\uc77c \uc778\ud130\ub137 \ubcf4\uae09\ub960\uc744 63%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub838\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub294 2024\ub144\uc5d0 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc5d0\uc11c \ubaa8\ubc14\uc77c \uae30\uae30\uac00 TV\ub97c \ucd94\uc6d4\ud558\ub294 \ub4f1 \ubaa8\ubc14\uc77c \uc911\uc2ec\uc758 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc73c\uba70, \uc20f\ud3fc \ube44\ub514\uc624\uac00 \uc2dc\uccad \uc2dc\uac04\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 CAGR\uc5d0 1.8%\uc758 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \ubd81\ubbf8 \uc9c0\uc5ed\uc758 FAST(\ubb34\ub8cc \uad11\uace0 \uc9c0\uc6d0 TV) \ucc44\ub110 \ud655\uc0b0: \ubbf8\uad6d\uc5d0\uc11c\ub294 2024\ub144\uae4c\uc9c0 1,900\uac1c \uc774\uc0c1\uc758 FAST \ucc44\ub110\uc774 \uc6b4\uc601\ub418\uba70 2020\ub144 \ub300\ube44 214% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad6c\ub3c5 \ud53c\ub85c\ub3c4\ub97c \uc0c1\uc1c4\ud558\uace0 \ubc31 \uce74\ud0c8\ub85c\uadf8\ub97c \uc218\uc775\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uba70, \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uacbd\uc7c1\ub825 \uc788\ub294 CPM\uc73c\ub85c \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 CAGR\uc5d0 1.2%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   \ud06c\ub9ac\uc5d0\uc774\ud130 \uacbd\uc81c \uc218\uc775\ud654 \ub3c4\uad6c\uc758 \uc911\uc18c\uae30\uc5c5 \uad11\uace0 \uc218\uc694 \uac00\uc18d\ud654: 2\uc5b5 \uba85 \uc774\uc0c1\uc758 \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \uc800\ube44\uc6a9 AI \ube44\ub514\uc624 \ud3b8\uc9d1\uae30\uc758 \ub4f1\uc7a5\uc740 \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc2a4\ud1a0\uc5b4, \ud301 \uae30\ub2a5 \ub4f1\uc744 \ud1b5\ud574 \ud2c8\uc0c8 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5\uc740 2024-25 \ud68c\uacc4\uc5f0\ub3c4\uc5d0 \uc804\ub144 \ub300\ube44 29% \uc131\uc7a5\ud588\uc73c\uba70, \uc774\ub294 \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \ud06c\ub9ac\uc5d0\uc774\ud130 \ucc44\ub110\ub85c \uc608\uc0b0\uc744 \uc804\ud658\ud55c \uacb0\uacfc\uc785\ub2c8\ub2e4. \uc774\ub294 CAGR\uc5d0 0.9%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   AI \uae30\ubc18 \ucd08\uac1c\uc778\ud654\ub85c \ucc38\uc5ec\ub3c4 \ubc0f CPM \ud5a5\uc0c1: AI \uc5d4\uc9c4\uc740 \uc378\ub124\uc77c, \uc2dc\ud000\uc2f1, \uad11\uace0 \uc0bd\uc785\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ud558\uc5ec \uc2dc\uccad \uc2dc\uac04\uacfc \ud074\ub9ad\ub960\uc744 \ub192\uc785\ub2c8\ub2e4. \uac1c\uc778\ud654\ub294 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \ucd5c\ub300 50% \uc808\uac10\ud558\uace0 \ud50c\ub7ab\ud3fc \uc218\uc775\uc744 5-15% \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc73c\uba70, \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c\ub294 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc774 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub530\ub77c \uad11\uace0 \uc18c\uc7ac \ub85c\ud14c\uc774\uc158\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774\ub294 CAGR\uc5d0 1.5%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd\uc758 \uad50\ucc28 \ud50c\ub7ab\ud3fc \uce21\uc815 \ud45c\uc900 \uac15\ud654\ub85c \ube0c\ub79c\ub4dc ROI \uc2e0\ub8b0\ub3c4 \uc99d\ub300: \uc774\ub294 CAGR\uc5d0 0.7%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc720\ub7fd\uacfc \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \ub2e8\uae30\uc801\uc73c\ub85c \ud6a8\uacfc\ub97c \ubcf4\uc785\ub2c8\ub2e4.<br \/>\n*   MENA \uc9c0\uc5ed\uc758 OTT \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c \uacbd\uc7c1 \uc2ec\ud654\ub85c \ud504\ub9ac\ubbf8\uc5c4 \uad6c\ub3c5 \uc99d\uac00: \uc774\ub294 CAGR\uc5d0 0.6%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, MENA\uc640 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c \uc911\uae30\uc801\uc73c\ub85c \ud6a8\uacfc\ub97c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \uc800\ud574 \uc694\uc778:<\/p>\n<p>*   \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9 \uc99d\uac00\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15: \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uac04\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\ub9ac\uc988 \ubc0f \ub77c\uc774\ube0c \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c \uacbd\uc7c1 \uc2ec\ud654\ub85c 2025\ub144 \ud504\ub85c\uadf8\ub7a8 \uc608\uc0b0\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub300\uc751\ud55c \uac00\uaca9 \uc778\uc0c1, \uad11\uace0 \ub3c4\uc785, \ube44\ubc00\ubc88\ud638 \uacf5\uc720 \uc81c\ud55c \ub4f1\uc758 \uc870\uce58\ub294 \uc774\ud0c8\ub960\uc744 \uac00\uc18d\ud654\ud560 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 CAGR\uc5d0 -1.3%\uc758 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc2dd\ubcc4\uc790 \uc0ac\uc6a9 \uc911\ub2e8\uc73c\ub85c \uc778\ud55c \ud0c0\uc0ac \uad11\uace0 \ud0c0\uac9f\ud305 \uc81c\ud55c: \uc774\ub294 CAGR\uc5d0 -0.9%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc720\ub7fd\uacfc \ubd81\ubbf8 \uc9c0\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c \uc911\uae30\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   Z\uc138\ub300 \uc2dc\uccad\uc790\ub4e4 \uc0ac\uc774\uc758 \uad6c\ub3c5 \ud53c\ub85c\ub3c4 \uc99d\uac00: 2024\ub144 \ubbf8\uad6d \uc2a4\ud2b8\ub9ac\uba38\uc758 60% \uc774\uc0c1\uc774 \ucd5c\uc18c \ud55c \uac1c \uc774\uc0c1\uc758 \uc11c\ube44\uc2a4\ub97c \ud574\uc9c0\ud588\uc73c\uba70, \ud3c9\uade0 25%\uc758 \uac00\uaca9 \uc778\uc0c1\uc774 \uc774\ub7ec\ud55c \uc815\uc11c\ub97c \uc545\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc80a\uc740 \uc2dc\uccad\uc790\ub4e4\uc740 \ubc88\ub4e4 \uc0c1\ud488\uc744 \uc120\ud638\ud558\uba70, \uc774\ub294 \ub2e8\ub3c5 \uad6c\ub3c5\ubcf4\ub2e4\ub294 \ud1b5\ud569\ub41c \uc11c\ube44\uc2a4\ub97c \uc120\ud638\ud558\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 CAGR\uc5d0 -1.1%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   \ub2e4\uad6d\uc801 \uacc4\uc57d\uc5d0\uc11c \ud30c\ud3b8\ud654\ub41c \uad8c\ub9ac \uad00\ub9ac \uaddc\uc81c: \uc774\ub294 CAGR\uc5d0 -0.6%\uc758 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc720\ub7fd\uc5d0\uc11c \uac00\uc7a5 \ubcf5\uc7a1\ud55c \uaddc\uc81c \ud658\uacbd\uc744 \uc870\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \ud604\ud669\uacfc \ubbf8\ub798 \uc804\ub9dd\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 \ub514\uc9c0\ud138 \ucf58\ud150\uce20(\ube44\ub514\uc624, \uc624\ub514\uc624, \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub4f1), \ub514\uc9c0\ud138 \uad11\uace0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\ub97c \ud3ec\uad04\ud558\uba70, \uc804 \uc138\uacc4 \ud50c\ub808\uc774\uc5b4\ub4e4\uc758 \uc218\uc775 \ucc3d\ucd9c\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \ubcf8 \uc5f0\uad6c\ub294 \uc8fc\uc694 \uc2dc\uc7a5 \ubcc0\uc218, \uc131\uc7a5 \ub3d9\uc778, \uc8fc\uc694 \uacf5\uae09\uc5c5\uccb4\ub97c \ubd84\uc11d\ud558\uc5ec \uc608\uce21 \uae30\uac04 \ub3d9\uc548\uc758 \uc2dc\uc7a5 \ucd94\uc815\uce58\uc640 \uc131\uc7a5\ub960\uc744 \uc81c\uc2dc\ud558\uba70, COVID-19\uc758 \uc601\ud5a5 \ubc0f \uae30\ud0c0 \uac70\uc2dc\uacbd\uc81c\uc801 \uc694\uc778\ub3c4 \uc885\ud569\uc801\uc73c\ub85c \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\uc778\uc73c\ub85c\ub294 \uc544\uc2dc\uc544 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ubaa8\ubc14\uc77c \uc6b0\uc120 \uc18c\ube44 \uae09\uc99d(5G \ubc0f \uc800\ub834\ud55c \ub370\uc774\ud130 \uc694\uae08\uc81c), \ubd81\ubbf8 \uc9c0\uc5ed\uc758 FAST(Free Ad-Supported TV) \ucc44\ub110 \ud655\uc0b0, \ud06c\ub9ac\uc5d0\uc774\ud130 \uacbd\uc81c \uc218\uc775\ud654 \ub3c4\uad6c\ub97c \ud1b5\ud55c \uc911\uc18c\uae30\uc5c5 \uad11\uace0 \uc218\uc694 \uac00\uc18d\ud654, AI \uae30\ubc18 \ucd08\uac1c\uc778\ud654\ub85c \uc778\ud55c \ucc38\uc5ec\ub3c4 \ubc0f CPM(Cost Per Mille) \uc0c1\uc2b9, \uc720\ub7fd\uc758 \uad50\ucc28 \ud50c\ub7ab\ud3fc \uce21\uc815 \ud45c\uc900 \uac15\ud654\ub85c \uc778\ud55c \ube0c\ub79c\ub4dc ROI \uc2e0\ub8b0\ub3c4 \uc99d\ub300, MENA(\uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74) \uc9c0\uc5ed\uc758 OTT \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c \uacbd\uc7c1 \uc2ec\ud654\ub85c \uc778\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uad6c\ub3c5 \uc99d\uac00 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778\uc73c\ub85c\ub294 \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9 \uc0c1\uc2b9\uc73c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15, \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc2dd\ubcc4\uc790 \uc0ac\uc6a9 \uc911\ub2e8\uc73c\ub85c \uc778\ud55c \uc81c3\uc790 \uad11\uace0 \ud0c0\uac9f\ud305 \uc81c\ud55c, Z\uc138\ub300 \uc2dc\uccad\uc790\ub4e4\uc758 \uad6c\ub3c5 \ud53c\ub85c\ub3c4 \uc99d\uac00, \ub2e4\uad6d\uc801 \uac70\ub798\uc5d0\uc11c\uc758 \ud30c\ud3b8\ud654\ub41c \uad8c\ub9ac \uad00\ub9ac \uaddc\uc81c \ub4f1\uc774 \uc9c0\uc801\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \ud604\uc9c0 \ucf58\ud150\uce20 \ud560\ub2f9\ub7c9\uacfc \uac19\uc740 \uaddc\uc81c \ud658\uacbd, \uc5e3\uc9c0 \ud074\ub77c\uc6b0\ub4dc, \uc0dd\uc131\ud615 AI, XR(\ud655\uc7a5 \ud604\uc2e4)\uacfc \uac19\uc740 \uae30\uc220 \ub3d9\ud5a5, \uac70\uc2dc\uacbd\uc81c\uc801 \uc694\uc778\uc758 \uc601\ud5a5, \ubca4\ucc98 \uce90\ud53c\ud0c8 \ubc0f M&#038;A \ub3d9\ud5a5\uc744 \ud3ec\ud568\ud55c \ud22c\uc790 \ubd84\uc11d\uc774 \ub2e4\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825, \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825, \ub300\uccb4\uc7ac\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4 \ub4f1 \uc2dc\uc7a5\uc758 \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 2026\ub144 1\uc870 2\ubc31\uc5b5 \ub2ec\ub7ec(USD 1.02 trillion)\uc5d0\uc11c 2031\ub144\uc5d0\ub294 1\uc870 7\ucc9c1\ubc31\uc5b5 \ub2ec\ub7ec(USD 1.71 trillion) \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ubaa8\ubc14\uc77c \uc6b0\uc120 \uc0ac\uc6a9\uacfc \uc911\uc0b0\uce35 \uc778\uad6c \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 13.20%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc720\ud615\ubcc4\ub85c\ub294 \ube44\ub514\uc624, \uc624\ub514\uc624, \ud14d\uc2a4\ud2b8\/\uc804\uc790\ucc45, \uc2a4\ud2f8 \uc774\ubbf8\uc9c0\/\uadf8\ub798\ud53d, \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \ubab0\uc785\ud615(AR\/VR\/\uba54\ud0c0\ubc84\uc2a4)\uc73c\ub85c \uc138\ubd84\ud654\ub418\uba70, \ud50c\ub7ab\ud3fc\ubcc4\ub85c\ub294 \uc2a4\ub9c8\ud2b8\ud3f0, TV, \ucef4\ud4e8\ud130, \ud0dc\ube14\ub9bf, XR\/VR \uae30\uae30 \ubc0f \uc6e8\uc5b4\ub7ec\ube14\ub85c \ub098\ub269\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \uad11\uace0 \uc9c0\uc6d0, \uad6c\ub3c5(SVOD, AVOD-Lite), \uac70\ub798\ud615\/\uc720\ub8cc \uc2dc\uccad\/\ub2e4\uc6b4\ub85c\ub4dc \uc18c\uc720, \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f \ubc88\ub4e4 \ubaa8\ub378\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc0b0\uc5c5 \uc218\uc9c1\ubcc4\ub85c\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ubbf8\ub514\uc5b4, \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798, \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d, \uc815\ubd80 \ubc0f \uacf5\uacf5 \ubd80\ubb38, BFSI, \ud1b5\uc2e0 \ubc0f IT \uc11c\ube44\uc2a4 \ub4f1\uc774 \ubd84\uc11d\ub429\ub2c8\ub2e4. \ube44\ub514\uc624 \ub2e4\uc74c\uc73c\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ucf58\ud150\uce20 \ud615\uc2dd\uc740 \ubab0\uc785\ud615 \ud615\uc2dd(AR, VR, \uc778\ud130\ub799\ud2f0\ube0c 3D)\uc73c\ub85c, \ud558\ub4dc\uc6e8\uc5b4 \ube44\uc6a9 \ud558\ub77d\uacfc \uc0c8\ub85c\uc6b4 \uae30\uc5c5 \ud65c\uc6a9 \uc0ac\ub840\uc5d0 \ud798\uc785\uc5b4 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 17.35%\uc758 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uac1c\ubc1c, \uacf5\uae09\uc5c5\uccb4 \ud3ec\uc9c0\uc154\ub2dd, \uadf8\ub9ac\uace0 Alphabet(Google), Meta, Amazon, Netflix, Disney, Apple, Sony, Tencent, ByteDance \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub4e4\uc758 \uc0c1\uc138 \uae30\uc5c5 \ud504\ub85c\ud544\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \ud504\ub85c\ud544\uc740 \uae00\ub85c\ubc8c \ubc0f \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5\uc801 \uc815\ubcf4, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d \ub4f1\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uc2dc\uc7a5\uc758 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc744 \uc81c\uc2dc\ud558\uba70, \ubbf8\uac1c\ucc99 \uc2dc\uc7a5(white-space) \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c(unmet-need)\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \uad6c\ub3c5 \ud53c\ub85c\ub3c4\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc740 \uad11\uace0 \uc9c0\uc6d0 \uc694\uae08\uc81c\ub97c \ub3c4\uc785\ud558\uace0, \ubcf4\uc644\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \ubc88\ub4e4\ub85c \uc81c\uacf5\ud558\uba70, \uc720\uc5f0\ud55c \uac00\uaca9 \ucc45\uc815\uc744 \uc2e4\ud5d8\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc720\uc9c0\uc640 \uc218\uc775\uc131 \ud655\ubcf4\ub97c \ub3d9\uc2dc\uc5d0 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. FAST \ucc44\ub110\uc740 \uad6c\ub3c5 \uc7a5\ubcbd \uc5c6\uc774 \ucf54\ub4dc \ucee4\ud130\uc640 \uae30\uc874 TV \uc2dc\uccad\uc790 \ubaa8\ub450\uc5d0\uac8c \uacbd\uc7c1\ub825 \uc788\ub294 CPM\uc73c\ub85c \ud504\ub9ac\ubbf8\uc5c4 \uc804\uccb4 \ud654\uba74 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \uc911\uc694\ud569\ub2c8\ub2e4. AI\ub294 \ucd94\ucc9c \uac1c\uc778\ud654, \uad11\uace0 \ubc30\uce58 \ucd5c\uc801\ud654, \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \uc808\uac10 \ub4f1\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uc608\uce21 CAGR\uc744 \ucd5c\ub300 1.5% \ud3ec\uc778\ud2b8 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30803","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/30803"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=30803"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/30803\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=30803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=30803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=30803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}