{"id":32079,"date":"2026-02-09T02:12:24","date_gmt":"2026-02-09T02:12:24","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/sales-intelligence-market-mordor\/"},"modified":"2026-09-11T22:13:16","modified_gmt":"2026-09-11T13:13:16","slug":"sales-intelligence-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/sales-intelligence-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/sales-intelligence-market-1750076520891-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/sales-intelligence-market-size-image-1768492561434.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc2dc\uc7a5 \uc815\uc758 \ubc0f \uc5f0\uad6c \uac00\uc815<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud604\ud669<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ud5a5\uc0c1\ub41c \uace0\uac1d \ud0c0\uac9f\ud305\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 \ub370\uc774\ud130 \ubcf4\uac15 \ubc0f \ucf58\ud150\uce20 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \ud544\uc694\uc131 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.3 AI\/ML \uae30\ubc18 \uc608\uce21 \ud310\ub9e4 \ubd84\uc11d \ub3c4\uc785<\/li>\n<li class=\"toc-level-3\">4.2.4 \ud2c8\uc0c8 \uad6c\ub9e4\uc790 \uc758\ub3c4 \ub370\uc774\ud130 \ud611\ub825 \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">4.2.5 B2B \uc5f0\ub77d\ucc98 \uc815\ubcf4\uc6a9 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud569\uc131 \ub370\uc774\ud130<\/li>\n<li class=\"toc-level-3\">4.2.6 \ud1b5\ud569 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2a4\ud0dd\uc744 \uc8fc\ub3c4\ud558\ub294 RevOps\uc758 \ubd80\uc0c1<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubc0f \uaddc\uc815 \uc900\uc218 \uc704\ud5d8<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc0c8\ub85c \uace0\uce68\uc758 \ub192\uc740 \ube44\uc6a9\/\ubcf5\uc7a1\uc131<\/li>\n<li class=\"toc-level-3\">4.3.3 \ud575\uc2ec \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc758 API \uc18d\ub3c4 \uc81c\ud55c \uc81c\uc57d<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e0\ud638\ub97c \uac10\uc18c\uc2dc\ud0a4\ub294 \uc544\uc6c3\ub9ac\uce58 \ub178\uc774\uc988<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uc911\uc694 \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c \ud3c9\uac00<\/li>\n<li class=\"toc-level-2\">4.6 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790 \uc601\ud5a5 \ud3c9\uac00<\/li>\n<li class=\"toc-level-2\">4.7 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.8 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.8.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.8.2 \uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.8.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.9 \uac70\uc2dc \uacbd\uc81c \uc694\uc778\uc758 \uc601\ud5a5<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uad6c\uc131\uc694\uc18c\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc194\ub8e8\uc158<\/li>\n<li class=\"toc-level-4\">5.1.1.1 \ud50c\ub7ab\ud3fc \uae30\ubc18 \uc194\ub8e8\uc158<\/li>\n<li class=\"toc-level-4\">5.1.1.2 \ub370\uc774\ud130 \uac15\ud654 \ub3c4\uad6c<\/li>\n<li class=\"toc-level-4\">5.1.1.3 \uc758\ub3c4 \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc<\/li>\n<li class=\"toc-level-4\">5.1.1.4 \ub9ac\ub4dc \uc0dd\uc131 \ubc0f \uc810\uc218\ud654 \ub3c4\uad6c<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-4\">5.1.2.1 \uc804\ubb38 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-4\">5.1.2.2 \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \ubc30\ud3ec \ubaa8\ub4dc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ud074\ub77c\uc6b0\ub4dc<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<li class=\"toc-level-3\">5.2.3 \ud558\uc774\ube0c\ub9ac\ub4dc<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uae30\uc5c5 \uaddc\ubaa8\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc911\uc18c\uae30\uc5c5<\/li>\n<li class=\"toc-level-3\">5.3.2 \ub300\uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ud310\ub9e4 \ucc44\ub110\/\uae30\ub2a5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 B2B \uc9c1\uc811 \ud310\ub9e4<\/li>\n<li class=\"toc-level-3\">5.4.2 \ucc44\ub110 \ud310\ub9e4 (VAR, \uc720\ud1b5\uc5c5\uccb4)<\/li>\n<li class=\"toc-level-3\">5.4.3 \ub0b4\ubd80 \uc601\uc5c5<\/li>\n<li class=\"toc-level-3\">5.4.4 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 IT \ubc0f \ud1b5\uc2e0<\/li>\n<li class=\"toc-level-3\">5.5.2 BFSI<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc758\ub8cc \ubc0f \uc0dd\uba85 \uacfc\ud559<\/li>\n<li class=\"toc-level-3\">5.5.5 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/li>\n<li class=\"toc-level-3\">5.5.6 \uc81c\uc870<\/li>\n<li class=\"toc-level-3\">5.5.7 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uad6c\ub3c5\/\uac00\uaca9 \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \uc5f0\uac04 \uad6c\ub3c5<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc6d4\uac04 \uad6c\ub3c5<\/li>\n<li class=\"toc-level-3\">5.6.3 \uc885\ub7c9\uc81c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.7 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.7.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.7.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.7.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.7.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.7.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.7.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.7.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.7.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.7.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.7.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.7.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.7.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.7.3.6 \ub7ec\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.7.3.7 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.7.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.7.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.7.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.7.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.4.5 \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc<\/li>\n<li class=\"toc-level-4\">5.7.4.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.7.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.7.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.7.5.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.7.5.1.2 UAE<\/li>\n<li class=\"toc-level-5\">5.7.5.1.3 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-5\">5.7.5.1.4 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-4\">5.7.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.7.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.7.5.2.2 \ub098\uc774\uc9c0\ub9ac\uc544<\/li>\n<li class=\"toc-level-5\">5.7.5.2.3 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-5\">5.7.5.2.4 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 ZoomInfo Technologies Inc.<\/li>\n<li class=\"toc-level-3\">6.4.2 Dun and Bradstreet Holdings Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 LinkedIn Corporation (Microsoft Corporation)<\/li>\n<li class=\"toc-level-3\">6.4.4 Cognism Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.5 Demandbase Inc.<\/li>\n<li class=\"toc-level-3\">6.4.6 6sense Insights Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 Leadfeeder (Funnel IO Oy)<\/li>\n<li class=\"toc-level-3\">6.4.8 Clearbit, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.9 UpLead LLC<\/li>\n<li class=\"toc-level-3\">6.4.10 LeadGenius Inc.<\/li>\n<li class=\"toc-level-3\">6.4.11 RelPro Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Gryphon Networks Corp.<\/li>\n<li class=\"toc-level-3\">6.4.13 Yesware Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 InsideView Technologies Inc.<\/li>\n<li class=\"toc-level-3\">6.4.15 Apollo.io (DataRobotica)<\/li>\n<li class=\"toc-level-3\">6.4.16 Lusha Systems Inc.<\/li>\n<li class=\"toc-level-3\">6.4.17 Seamless.ai<\/li>\n<li class=\"toc-level-3\">6.4.18 RocketReach LLC<\/li>\n<li class=\"toc-level-3\">6.4.19 Owler Inc.<\/li>\n<li class=\"toc-level-3\">6.4.20 Kompass International SA<\/li>\n<li class=\"toc-level-3\">6.4.21 Artesian Solutions Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.22 RingLead Inc.<\/li>\n<li class=\"toc-level-3\">6.4.23 Vainu IO Oy<\/li>\n<li class=\"toc-level-3\">6.4.24 Adapt.io (ZoomInfo)<\/li>\n<li class=\"toc-level-3\">6.4.25 DiscoverOrg LLC (legacy)<\/li>\n<li class=\"toc-level-3\">6.4.26 Bombora Inc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<\/p>\n<ul>\n<li class=\"toc-level-2\">7.1 \ud654\uc774\ud2b8 \uc2a4\ud398\uc774\uc2a4 \ubc0f \ubbf8\ucda9\uc871 \uc694\uad6c \ud3c9\uac00<\/li>\n<li class=\"toc-level-2\">7.2 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9 \uc0ac\ub840<\/li>\n<li class=\"toc-level-2\">7.3 \ubbf8\ub798 \uae30\uc220 \ub85c\ub4dc\ub9f5<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd (2026-2031)<\/p>\n<p>1. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5\ub960<\/p>\n<p>\uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc740 2025\ub144 44.2\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 49.9\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud588\uc73c\uba70, 2031\ub144\uc5d0\ub294 91.5\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 12.89%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc778\uacf5\uc9c0\ub2a5(AI)\uc774 10\ub9cc \uac1c \uc774\uc0c1\uc758 \uc18c\uc2a4\uc5d0\uc11c \uc758\ub3c4 \uc2e0\ud638\ub97c \ubd84\uc11d\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d \uc5f0\uad6c \uc8fc\uae30\ub97c 3~5\uc2dc\uac04\uc5d0\uc11c 10~15\ubd84\uc73c\ub85c \ub2e8\ucd95\uc2dc\ud0a4\ub294 \ub4f1 \uc218\uc694\ub97c \uac00\uc18d\ud654\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c, \uace0\uc131\uc7a5 \uae30\uc5c5\uc758 75%\uac00 2025\ub144\uae4c\uc9c0 RevOps(Revenue Operations)\ub97c \uacf5\uc2dd\ud654\ud560 \uacc4\ud68d\uc774\uc5b4\uc11c, \ub9e4\ucd9c \uc6b4\uc601\uc758 \uc815\ub82c\uc774 \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\ub294 \ud074\ub77c\uc6b0\ub4dc \ubc30\ud3ec\uac00 \uc9c0\ubc30\uc801\uc774\uc9c0\ub9cc, \uae30\uc5c5\ub4e4\uc740 \uc8fc\uad8c\uacfc \ud655\uc7a5\uc131\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\ub85c \uc804\ud658\ud558\uace0 \uc788\uc73c\uba70, \uc885\ub7c9\uc81c(pay-as-you-go) \uac00\uaca9 \ucc45\uc815\uc740 \uc911\uc18c\uae30\uc5c5\ub3c4 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc9c0\uc5ed\uc801\uc73c\ub85c\ub294 \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc870\uc9c1\ub4e4\uc774 AI \uae30\ubc18 \uc138\uc77c\uc988 \uc2a4\ud0dd\uc73c\ub85c \ube60\ub974\uac8c \uc804\ud658\ud558\uba74\uc11c \uac00\uc7a5 \ube60\ub978 \ubcf5\ud569 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \ud2b8\ub80c\ub4dc<\/p>\n<p>\uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc8fc\uc694 \ub3d9\uc778\uacfc \ud2b8\ub80c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uace0\uac1d \ud0c0\uac9f\ud305 \uac1c\uc120 \uc218\uc694 \uc99d\uac00 (+3.2% CAGR \uc601\ud5a5): \uc804 \uc138\uacc4\uc801\uc73c\ub85c, \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \uace0\uac1d \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4\ub97c \ub192\uc774\ub824\ub294 \uc218\uc694\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub370\uc774\ud130 \uac15\ud654 \ubc0f \ucf58\ud150\uce20 \ucd5c\uc801\ud654 \ud544\uc694\uc131 \uc99d\ub300 (+2.8% CAGR \uc601\ud5a5): B2B \uc5f0\ub77d\ucc98 \uae30\ub85d\uc740 \uc5f0\uac04 30%\uc758 \uc18d\ub3c4\ub85c \ub178\ud6c4\ud654\ub418\ubbc0\ub85c, \uae30\uc5c5\ub4e4\uc740 \uc798\ubabb\ub41c \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc704\ud5d8\uc744 \uc904\uc774\uae30 \uc704\ud574 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. \ud5ec\uc2a4\ucf00\uc5b4 \ubd84\uc57c\uc5d0\uc11c \ud2b9\ud788 \uac15\uc138\ub97c \ubcf4\uc774\uba70, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uc804\ub7b5\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<br \/>\n*   AI\/ML \uae30\ubc18 \uc608\uce21 \uc138\uc77c\uc988 \ubd84\uc11d \ub3c4\uc785 (+4.1% CAGR \uc601\ud5a5): \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 AI \uc0ac\uc5c5\uc774 \uc5f0\uac04 130\uc5b5 \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud558\uba70 175%\uc758 \uc804\ub144 \ub300\ube44 \uc131\uc7a5\uc744 \ubcf4\uc778 \uac83\uc740 \uae30\uc5c5\ub4e4\uc774 \uc608\uce21 \uc5d4\uc9c4\uc744 \uc138\uc77c\uc988 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc2e4\uc2dc\uac04 \ube0c\ub77c\uc6b0\uc9d5 \ubc0f \ucc38\uc5ec \uc2e0\ud638\ub97c \ud3c9\uac00\ud558\uc5ec \ucd08\uac1c\uc778\ud654\ub41c \uc544\uc6c3\ub9ac\uce58\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uba70, \uc5f0\uad6c \ucc98\ub9ac\ub7c9 10\ubc30 \uc99d\uac00 \ubc0f \uc801\uaca9 \ubbf8\ud305 \uc0dd\uc131 8.75\ubc30 \uc99d\uac00\uc640 \uac19\uc740 \uc131\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4.<br \/>\n*   \ud2c8\uc0c8 \uad6c\ub9e4 \uc758\ub3c4 \ub370\uc774\ud130 \ud611\ub825 \ud1b5\ud569 (+1.9% CAGR \uc601\ud5a5): Cognism\uacfc Bombora\uc758 \uc81c\ud734\ub294 \uc81c3\uc790 \uc758\ub3c4 \ud480\uc774 RFP\uac00 \ub098\uc624\uae30 \uba87 \ub2ec \uc804\uc5d0 \uc2dc\uc7a5 \ub0b4 \uacc4\uc815\uc744 \uac10\uc9c0\ud558\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc608\uc0b0\uc744 \uace0\ud655\ub960 \uacc4\uc815\uc5d0 \uc7ac\ud560\ub2f9\ud558\uc5ec \ud30c\uc774\ud504\ub77c\uc778 \uc18d\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n*   B2B \uc5f0\ub77d\ucc98 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc704\ud55c \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\ud638 \ud569\uc131 \ub370\uc774\ud130 (+1.4% CAGR \uc601\ud5a5): EU\uc640 \ubd81\ubbf8\ub97c \uc911\uc2ec\uc73c\ub85c \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\uac00 \uac15\ud654\ub418\uba74\uc11c, \ub3d9\uc758 \uad00\ub9ac \ubd80\ub2f4\uc744 \uc904\uc774\ub294 \ud569\uc131 \ub370\uc774\ud130\uc758 \ud65c\uc6a9\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   RevOps(\ub9e4\ucd9c \uc6b4\uc601)\ub97c \ud1b5\ud55c \ud1b5\ud569 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2a4\ud0dd \uad6c\ucd95 (+3.7% CAGR \uc601\ud5a5): RevOps \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ub3c4\uc785\ud55c \uc870\uc9c1\uc740 \uc0ac\uc77c\ub85c\ud654\ub41c \uc870\uc9c1\uc5d0 \ube44\ud574 19% \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 15% \ub354 \ub192\uc740 \uc218\uc775\uc131\uc744 \uae30\ub85d\ud569\ub2c8\ub2e4. \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 Dynamics 365\uc5d0 AI\uac00 \ub0b4\uc7a5\ub41c \uac83\uc740 \ub2e8\uc77c \ub370\uc774\ud130 \ub808\uc774\uc5b4\uac00 \uc608\uce21, \ud65c\uc131\ud654, \ud310\ub9e4 \ud6c4 \uc131\uacf5 \ubd84\uc11d\uc744 \uc9c0\uc6d0\ud558\ub294 \ubc29\uc2dd\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \ubc0f \uace0\uac1d \uc131\uacf5 \uc804\ubc18\uc5d0 \uac78\uccd0 \uacf5\uc720\ub41c \uc9c4\uc2e4\uc758 \uc6d0\ucc9c\uc744 \uc81c\uacf5\ud558\uc5ec \ub354 \uc815\ud655\ud55c \ud560\ub2f9\ub7c9 \uacc4\ud68d, \uac31\uc2e0 \ud0c0\uac9f\ud305 \ubc0f \ud655\uc7a5 \uc6c0\uc9c1\uc784\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \uaddc\uc81c \uc900\uc218 \uc704\ud5d8 (-2.1% CAGR \uc601\ud5a5): 2024\ub144 19\uac1c \ubbf8\uad6d \uc8fc\uc5d0\uc11c \ud3ec\uad04\uc801\uc778 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc \ubc95\uc548\uc774 \uc81c\uc815\ub418\uba74\uc11c, \uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uacf5\uae09\uc5c5\uccb4\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ucc98\ub9ac \uacfc\uc815\uc5d0\uc11c \ubcf5\uc7a1\ud55c \uaddc\uc81c \ud658\uacbd\uc744 \ud5e4\uccd0\ub098\uac00\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\ub4e4\uc774 \ubc95\ub960 \uac80\ud1a0, \ub3d9\uc758 \uad00\ub9ac, \uac10\uc0ac \ucd94\uc801\uc5d0 \ucd94\uac00 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uac8c \ud558\uc5ec \uae30\uc220 \ud22c\uc790 \uc9c0\ucd9c\uc744 \uc704\ucd95\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc5c5\ub370\uc774\ud2b8\uc758 \ub192\uc740 \ube44\uc6a9 \ubc0f \ubcf5\uc7a1\uc131 (-1.8% CAGR \uc601\ud5a5): \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc5c5\ub370\uc774\ud2b8\ub294 \uc0c1\ub2f9\ud55c \ube44\uc6a9\uacfc \uae30\uc220\uc801 \ubcf5\uc7a1\uc131\uc744 \uc218\ubc18\ud558\uba70, \ud2b9\ud788 \uc911\uc18c\uae30\uc5c5(SME)\uc5d0\uac8c \ubd80\ub2f4\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud575\uc2ec \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc758 API \uc18d\ub3c4 \uc81c\ud55c (-1.3% CAGR \uc601\ud5a5): LinkedIn\uacfc Dynamics 365\uc758 \ud1b5\ud569 \uc0ac\ub840\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, \ub300\ud615 \uae30\uc220 \uc0dd\ud0dc\uacc4\ub294 \uc0ac\uc6a9\uc790 \uadf8\ub798\ud504\uc758 \uc0c1\uc5c5\uc801 \ud65c\uc6a9\uc744 \ud1b5\uc81c\ud558\uae30 \uc704\ud574 API \ucc98\ub9ac\ub7c9\uc744 \uc81c\ud55c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uac15\ud654 \uc8fc\uae30\ub97c \ubc29\ud574\ud558\uace0, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uac70\ub798 \uc8fc\uae30\uc5d0\uc11c \ub370\uc774\ud130\uac00 \uc624\ub798\ub420 \uc218 \uc788\ub294 \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc6c3\ub9ac\uce58 \ub178\uc774\uc988\ub85c \uc778\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e0\ud638 \uac10\uc18c (-0.9% CAGR \uc601\ud5a5): \uacfc\ub3c4\ud55c \uc544\uc6c3\ub9ac\uce58 \ud65c\ub3d9\uc73c\ub85c \uc778\ud574 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc911\uc694\ud55c \uc2e0\ud638\ub97c \ub193\uce58\uac70\ub098 \ubb34\uc2dc\ud558\uac8c \ub418\uc5b4, \uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uad6c\uc758 \ud6a8\uacfc\uac00 \uac10\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc138\uadf8\uba3c\ud2b8\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \uad6c\uc131 \uc694\uc18c\ubcc4:<br \/>\n    *   \uc194\ub8e8\uc158: 2025\ub144 \uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 71.12%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc785\ub2c8\ub2e4. \ub370\uc774\ud130 \uac15\ud654, \uc758\ub3c4 \ubd84\uc11d, \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc790\ub3d9\ud654\ub97c \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\ub85c \uacb0\ud569\ud55c \ud1b5\ud569 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc11c\ube44\uc2a4: 2031\ub144\uae4c\uc9c0 13.26%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uaddc\uc81c \uc900\uc218 \ud504\ub808\uc784\uc6cc\ud06c \ub9e4\ud551, \uc608\uce21 \ubaa8\ub378 \ubbf8\uc138 \uc870\uc815, \uba40\ud2f0 \ud074\ub77c\uc6b0\ub4dc \uc544\ud0a4\ud14d\ucc98 \uc870\uc815\uc744 \uc704\ud574 \ucee8\uc124\ud134\ud2b8\ub97c \uace0\uc6a9\ud558\uba74\uc11c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uaddc\uc81c \uc0b0\uc5c5\uc5d0\uc11c \uc804\ubb38 \uc11c\ube44\uc2a4 \ucc44\ud0dd\uc774 \uac15\ud558\uba70, \uc911\uc18c\uae30\uc5c5\uc740 \uc544\uc6c3\uc18c\uc2f1\uc744 \ud1b5\ud574 \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4 \uacc4\uc57d\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ubc30\ud3ec \ubaa8\ub4dc\ubcc4:<br \/>\n    *   \ud074\ub77c\uc6b0\ub4dc: 2025\ub144 \uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 82.05%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ub0ae\uc740 \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9, \uc9c0\uc18d\uc801\uc778 \uae30\ub2a5 \uc5c5\ub370\uc774\ud2b8, \ubcf5\uc7a1\ud55c \uc790\uc5f0\uc5b4 \ubaa8\ub378\uc744 \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \ud0c4\ub825\uc801\uc778 \ucef4\ud4e8\ud305 \ub2a5\ub825 \ub355\ubd84\uc785\ub2c8\ub2e4.<br \/>\n    *   \ud558\uc774\ube0c\ub9ac\ub4dc: 2031\ub144\uae4c\uc9c0 17.95%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \ubbfc\uac10\ud55c \uc18d\uc131\uc744 \uc628\ud504\ub808\ubbf8\uc2a4\uc5d0 \ubcf4\uad00\ud558\uba74\uc11c \uc775\uba85\ud654\ub41c \uc9d1\uacc4 \ub370\uc774\ud130\ub97c \ud074\ub77c\uc6b0\ub4dc\uc5d0\uc11c \ucc98\ub9ac\ud558\uc5ec \ub370\uc774\ud130 \uc8fc\uad8c\uacfc \ud604\ub300 AI \ud30c\uc774\ud504\ub77c\uc778\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad6d\ubc29, \uae08\uc735 \uc11c\ube44\uc2a4, \uacf5\uacf5 \ubd80\ubb38\uc5d0\uc11c \uc628\ud504\ub808\ubbf8\uc2a4 \uc778\uc2a4\ud134\uc2a4\uac00 \uc5ec\uc804\ud788 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p>*   \uae30\uc5c5 \uaddc\ubaa8\ubcc4:<br \/>\n    *   \ub300\uae30\uc5c5: 2025\ub144 \ub9e4\ucd9c\uc758 61.63%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \ub2e4\ucc44\ub110 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \uc804\uc0ac\uc801 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uc785\uc744 \uc815\ub2f9\ud654\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<br \/>\n    *   \uc911\uc18c\uae30\uc5c5(SME): 16.93%\uc758 CAGR\ub85c \ub9e4\ucd9c\uc774 \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uc18c\ube44 \uae30\ubc18 \uc694\uae08\uc81c \ubc0f \uc140\ud504 \uc11c\ube44\uc2a4 \uc628\ubcf4\ub529 \ub355\ubd84\uc5d0 \uac00\uc7a5 \ub192\uc740 \uc2e0\uaddc \uace0\uac1d \uc720\uc785 \uc18d\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ud22c\uba85\ud55c \uc88c\uc11d \uac00\uaca9, \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ud15c\ud50c\ub9bf, \uae30\ubcf8 CRM \ucee4\ub125\ud130\uac00 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucda5\ub2c8\ub2e4.<\/p>\n<p>*   \uc601\uc5c5 \ucc44\ub110\/\uae30\ub2a5\ubcc4:<br \/>\n    *   B2B \uc9c1\uc811 \ud310\ub9e4: 2025\ub144 \ub9e4\ucd9c\uc758 48.14%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uac70\ub798 \uad6c\uc870\uac00 \uc5ec\uc804\ud788 \uad00\uacc4 \uad00\ub9ac \ubc0f \uacbd\uc601\uc9c4 \uc815\ub82c\uc5d0 \uc758\uc874\ud568\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n    *   \ub0b4\ubd80 \ud310\ub9e4(Inside Sales): 18.62%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \uae30\ubc18 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ubc0f \ub300\ud654 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud1b5\ud574 \ud300\uc774 \uc6d0\uaca9\uc73c\ub85c \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc8fc\uae30\ub97c \uc6b4\uc601\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. AI \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uae30\uc874 \uacc4\uc815\uc5d0 \ub300\ud55c \ud655\uc7a5\uc801\uc778 \uc0c1\ud5a5 \ud310\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4:<br \/>\n    *   IT \ubc0f \ud1b5\uc2e0: 2025\ub144 \ub9e4\ucd9c \uae30\uc5ec\ub3c4 26.90%\ub85c \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4. \uc194\ub8e8\uc158 \ud310\ub9e4\uac00 \uae30\uc220 \ubc0f \uc790\uae08 \uc870\ub2ec \uac00\uc2dc\uc131\uc73c\ub85c\ubd80\ud130 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc774\uc810\uc744 \uc5bb\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<br \/>\n    *   \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc0dd\uba85 \uacfc\ud559: 2031\ub144\uae4c\uc9c0 15.98%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c4\uaca9\ud55c \uaddc\uc81c \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \ubbf8\ubb18\ud55c \uc774\ud574\uad00\uacc4\uc790 \ub9e4\ud551\uc774 \ud544\uc694\ud55c \uc784\uc0c1 \uc758\uc0ac\uacb0\uc815 \uccb4\uc778\uc5d0 \uc758\ud574 \ucd94\uc9c4\ub429\ub2c8\ub2e4. LeadGenius\uc640 \uac19\uc740 \uacf5\uae09\uc5c5\uccb4\ub294 \ubcd1\uc6d0 \uc218\uc6a9 \ub2a5\ub825 \uc9c0\ud45c \ubc0f \uc758\uc0ac \uc804\ubb38\ud654\ub97c \ud45c\uc900 \uae30\uc5c5 \uc815\ubcf4\uc5d0 \uc624\ubc84\ub808\uc774\ud558\uc5ec \uc911\uc694\ud55c \ub370\uc774\ud130 \uaca9\ucc28\ub97c \ud574\uc18c\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uad6c\ub3c5\/\uac00\uaca9 \ubaa8\ub378\ubcc4:<br \/>\n    *   \uc5f0\uac04 \uad6c\ub3c5: 2025\ub144 \ub9e4\ucd9c\uc758 59.03%\ub97c \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc608\uce21 \uac00\ub2a5\ud55c \uc608\uc0b0 \ucc45\uc815 \ubc0f \ub300\ub7c9 \uad6c\ub9e4\ub97c \uc120\ud638\ud558\ub294 \uae30\uc5c5\uc758 \uacbd\ud5a5\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc885\ub7c9\uc81c(Pay-As-You-Go): 18.51%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131\uc774 \ud65c\uc6a9\ub3c4\uc5d0 \ub530\ub978 \ube44\uc6a9 \uc815\ub82c \uc218\uc694\ub97c \uc99d\ud3ed\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\ub7c9 \uae30\ubc18 \uccad\uad6c\ub294 \uae30\uc5c5\uc774 \ucea0\ud398\uc778 \uac15\ub3c4\uc5d0 \ub530\ub77c \uc9c0\ucd9c\uc744 \ub298\ub9ac\uac70\ub098 \uc904\uc77c \uc218 \uc788\uac8c \ud558\uc5ec \ub9c8\uc9c4\uc744 \ubcf4\ud638\ud558\uace0 \uac1c\ub150 \uc99d\uba85 \ub2e8\uacc4\uc5d0\uc11c \uc2e4\ud5d8\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4.<\/p>\n<p>5. \uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \ub9e4\ucd9c\uc758 40.40%\ub97c \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4. \uc131\uc219\ud55c CRM \uc0dd\ud0dc\uacc4, \uacac\uace0\ud55c \ubca4\ucc98 \ud22c\uc790, CCPA(\uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95) \uc870\ud56d\uc758 \ud1b5\uc77c\ub41c \ud574\uc11d\uc73c\ub85c \uaddc\uc81c \uc900\uc218 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. ZoomInfo\uc640 \uac19\uc740 \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4\ub294 \uad6d\ub0b4 \ub370\uc774\ud130\uc14b\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud558\uc5ec \ud0c1\uc6d4\ud55c \ucee4\ubc84\ub9ac\uc9c0 \uae4a\uc774\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 14.86%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uc778\ub3c4, \uc911\uad6d, \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \uae30\uc5c5\ub4e4\uc774 \ub808\uac70\uc2dc \uc628\ud504\ub808\ubbf8\uc2a4 CRM\uc744 \uac74\ub108\ub6f0\uace0 \ud074\ub77c\uc6b0\ub4dc \uc6b0\uc120 \uc544\ud0a4\ud14d\ucc98, \ub9c8\uc774\ud06c\ub85c \ud2b8\ub79c\uc7ad\uc158 \uccad\uad6c, \ub2e4\uc911 \ubc14\uc774\ud2b8 \ubb38\uc790 \uc138\ud2b8\uc5d0 \ud604\uc9c0\ud654\ub41c AI \ubaa8\ub4c8\uc744 \uc120\ud638\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: GDPR(\uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815) \uc6d0\uce59\uc774 \ub3d9\uc758 \uc870\uc815, \ub370\uc774\ud130 \ucd5c\uc18c\ud654, \uc8fc\uad8c \ud074\ub77c\uc6b0\ub4dc \uc635\uc158\uc744 \uac15\uc870\ud558\ub294 \ud50c\ub7ab\ud3fc \ub85c\ub4dc\ub9f5\uc744 \ud615\uc131\ud558\uba74\uc11c \ud504\ub77c\uc774\ubc84\uc2dc \uc911\uc2ec\uc801\uc778 \uc2dc\uc7a5\uc73c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\uc77c\uacfc \ud504\ub791\uc2a4\ub294 \uc5f0\ub77d\ucc98 \uae30\ub85d\uc744 \ucc98\ub9ac\ud558\uae30 \uc804\uc5d0 \uba85\uc2dc\uc801\uc778 \ubaa9\uc801 \uc9c4\uc220\uc744 \uc694\uad6c\ud558\uba70, \uc774\ub294 \ud544\ub4dc \uc218\uc900 \uc554\ud638\ud654 \ubc0f \ucde8\uc18c \uac00\ub2a5\ud55c \ud398\uc774\ub85c\ub4dc\uc640 \uac19\uc740 \uc81c\ud488 \uc124\uacc4 \uc120\ud0dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \uae30\uc874 \ub370\uc774\ud130 \ud1b5\ud569 \uc5c5\uccb4\ub4e4\uc740 \uaddc\ubaa8\ub97c \ud1b5\ud574 \uc810\uc720\uc728\uc744 \ubc29\uc5b4\ud558\uace0, \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \ub3c4\uc804\uc790\ub4e4\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uac15\ud654 \uc18d\ub3c4\ub97c \ud1b5\ud574 \ucc28\ubcc4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesloft\uac00 Drift\ub97c \ud1b5\ud569\ud558\ub824\ub294 \uacc4\ud68d\uc740 \uc778\uc811 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc774 \ud569\ubcd1\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74, \ucc38\uc5ec, \ud310\ub9e4 \ud6c4 \ud655\uc7a5 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub2e8\uc77c \ucc3d \uad00\ub9ac\ub97c \uc57d\uc18d\ud558\ub294 &#8220;\ub9e4\ucd9c \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158&#8221; \uc2a4\uc704\ud2b8\ub97c \ub9cc\ub4dc\ub294 \ud1b5\ud569 \ubb3c\uacb0\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\ub294 LinkedIn \ub370\uc774\ud130 \uadf8\ub798\ud504\ub97c \ud65c\uc6a9\ud558\uc5ec Dynamics 365 \ub0b4\uc5d0 \uae30\ubcf8\uc801\uc73c\ub85c \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \ub3c5\uc810\uc801\uc778 \uc811\uadfc \uad8c\ud55c\uc744 \ud1b5\ud574 \uac15\ub825\ud55c \ud574\uc790\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd\uc740 \uae30\ub2a5 \uc18d\ub3c4, \ud1b5\ud569 \uae4a\uc774, \ubaa8\ub378 \ucd94\ub860\uc758 \ud22c\uba85\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \ub370\uc774\ud130 \uacc4\ubcf4 \ucd94\uc801, \ud3b8\ud5a5 \uac10\uc9c0, \ud504\ub86c\ud504\ud2b8 \uc218\uc900 \uc0ac\uc6a9\uc790 \uc815\uc758\ub97c \uc81c\uacf5\ud558\uc5ec \uaddc\uc81c \uc2e0\ub8b0\ub3c4\ub97c \uc5bb\uace0 \uc870\ub2ec \uc8fc\uae30\ub97c \ub2e8\ucd95\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc9c1\uad00\uc801\uc778 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uacfc \ub85c\uc6b0\ucf54\ub4dc \ucee4\ub125\ud130\uac00 \ub370\uc774\ud130 \ud3ed\ub9cc\ud07c\uc774\ub098 \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \ubca4\uce58\ub9c8\ud06c\uac00 \ub9e4\uc6d4 \uc9c4\ud654\ud568\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc778 R&#038;D \ud22c\uc790\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uae30\uc874 \uae30\uc5c5\ub4e4\uc740 \ubca4\ucc98 \ubd80\ubb38\uc744 \uac1c\uc124\ud558\uace0 \ucd08\uae30 \ub9e4\ucd9c \ub2e8\uacc4\uc5d0\uc11c \ub3c4\uc804\uc801\uc778 \ub3c4\uad6c\ub97c \uc778\uc218\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ud761\uc218\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc704\ud5d8\uc744 \ud5e4\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ud50c\ub808\uc774\uc5b4:<br \/>\n*   ZoomInfo Technologies Inc.<br \/>\n*   Dun &#038; Bradstreet Holdings Inc.<br \/>\n*   Cognism Ltd.<br \/>\n*   Demandbase Inc.<br \/>\n*   LinkedIn Corporation (Microsoft Corporation)<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5:<br \/>\n*   2025\ub144 4\uc6d4: Clodura.AI\ub294 Bombora\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 GenAI \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc5d0 \uc2e4\uc2dc\uac04 \uad6c\ub9e4 \uc758\ub3c4 \ud1b5\ucc30\ub825\uc744 \ub0b4\uc7a5\ud558\uc5ec \ucd5c\uc801\uc758 \uc2dc\uae30\uc5d0 \ub192\uc740 \uc758\ub3c4\ub97c \uac00\uc9c4 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 3\uc6d4: Cognism\uc740 \uc720\ub7fd \uc2dc\uc7a5 \uc785\uc9c0\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \ud655\uc7a5\ub41c GDPR \ubc0f CCPA \uaddc\uc81c \uc900\uc218 \uae30\ub2a5\uc744 B2B \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc5d0 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 12\uc6d4: GlobalData\ub294 AI \uae30\ubc18\uc758 \ucc28\uc138\ub300 \uc138\uc77c\uc988 \uc778\ud154\ub9ac\uc804\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud558\uc5ec \uc0b0\uc5c5 \uc804\ubc18\uc758 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 5\uc6d4: Warmly\ub294 Immagnify\ub97c \uc778\uc218\ud558\uc5ec \uace0\ud488\uc9c8 \ub370\uc774\ud130 \ucee4\ubc84\ub9ac\uc9c0\ub97c \ud1b5\ud574 \uc2e4\uc2dc\uac04 \uc7a0\uc7ac \uace0\uac1d \ucc38\uc5ec \uae30\ub2a5\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc740 B2B \ud310\ub9e4\uc790\uac00 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74, \uc790\uaca9 \ubd80\uc5ec \ubc0f \uacc4\uc57d \uccb4\uacb0 \ub2e8\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud65c\uc6a9\ud558\ub294 \uc5f0\ub77d\ucc98, \uacc4\uc815 \ubc0f \uc758\ub3c4 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \uac15\ud654, \uc810\uc218\ud654 \ubc0f \uc81c\uacf5\ud558\ub294 \uc804\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud50c\ub7ab\ud3fc\uacfc \uad00\ub828 \uc804\ubb38 \ub610\ub294 \uad00\ub9ac \uc11c\ube44\uc2a4\ub97c \ud3ec\uad04\ud569\ub2c8\ub2e4. \uc774\ub294 \ud50c\ub7ab\ud3fc \uae30\ubc18 \uc194\ub8e8\uc158, \ub370\uc774\ud130 \uac15\ud654 \ub3c4\uad6c, \uc758\ub3c4 \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc, \ub9ac\ub4dc \uc0dd\uc131 \ubc0f \uc810\uc218\ud654 \ub3c4\uad6c\ub97c \ud3ec\ud568\ud558\uba70, CRM \ub610\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2a4\ud0dd\uacfc \ud1b5\ud569\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ud604\ud669 \ubc0f \uc8fc\uc694 \ub3d9\uc778<br \/>\n\uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc740 \ud5a5\uc0c1\ub41c \uace0\uac1d \ud0c0\uac9f\ud305 \uc218\uc694 \uc99d\uac00, \ub370\uc774\ud130 \uac15\ud654 \ubc0f \ucf58\ud150\uce20 \ucd5c\uc801\ud654 \ud544\uc694\uc131 \uc99d\ub300, AI\/ML \uae30\ubc18 \uc608\uce21 \ud310\ub9e4 \ubd84\uc11d \ub3c4\uc785, \ud2c8\uc0c8 \uad6c\ub9e4\uc790 \uc758\ub3c4 \ub370\uc774\ud130 \ud611\ub825 \ud1b5\ud569, B2B \uc5f0\ub77d\ucc98 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc704\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ud569\uc131 \ub370\uc774\ud130 \ud65c\uc6a9, \ud1b5\ud569 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2a4\ud0dd\uc744 \uc8fc\ub3c4\ud558\ub294 RevOps\uc758 \ubd80\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc778\uc5d0 \uc758\ud574 \uc131\uc7a5\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \uaddc\uc815 \uc900\uc218 \uc704\ud5d8, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc5c5\ub370\uc774\ud2b8\uc758 \ub192\uc740 \ube44\uc6a9 \ubc0f \ubcf5\uc7a1\uc131, \ud575\uc2ec \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc758 API \uc18d\ub3c4 \uc81c\ud55c, \uc544\uc6c3\ub9ac\uce58 \ub178\uc774\uc988\ub85c \uc778\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e0\ud638 \uac10\uc18c \ub4f1\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uac00\uce58\/\uacf5\uae09\ub9dd \ubd84\uc11d, \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c \ud3c9\uac00, \uc774\ud574\uad00\uacc4\uc790 \uc601\ud5a5 \ud3c9\uac00, \uae30\uc220 \uc804\ub9dd, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d \ubc0f \uac70\uc2dc \uacbd\uc81c \uc694\uc778\uc758 \uc601\ud5a5\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\n\uae00\ub85c\ubc8c \uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5\uc740 2026\ub144 49\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 91\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc30\ud3ec \ubaa8\ub378\uc740 \ud074\ub77c\uc6b0\ub4dc\uc758 \ud655\uc7a5\uc131\uacfc \uc628\ud504\ub808\ubbf8\uc2a4 \ub370\uc774\ud130 \uc81c\uc5b4\ub97c \uacb0\ud569\ud558\ub824\ub294 \uae30\uc5c5\uc758 \uc694\uad6c\uc5d0 \ub530\ub77c \uc5f0\ud3c9\uade0 17.95%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uad6c\uc131 \uc694\uc18c(\uc194\ub8e8\uc158 \ubc0f \uc11c\ube44\uc2a4), \ubc30\ud3ec \ubaa8\ub4dc(\ud074\ub77c\uc6b0\ub4dc, \uc628\ud504\ub808\ubbf8\uc2a4, \ud558\uc774\ube0c\ub9ac\ub4dc), \uae30\uc5c5 \uaddc\ubaa8(\uc911\uc18c\uae30\uc5c5, \ub300\uae30\uc5c5), \ud310\ub9e4 \ucc44\ub110\/\uae30\ub2a5(B2B \uc9c1\uc811 \ud310\ub9e4, \ucc44\ub110 \ud310\ub9e4, \ub0b4\ubd80 \ud310\ub9e4 \ub4f1), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(IT \ubc0f \ud1b5\uc2e0, BFSI, \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798, \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc0dd\uba85 \uacfc\ud559, \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc81c\uc870 \ub4f1), \uad6c\ub3c5\/\uac00\uaca9 \ubaa8\ub378(\uc5f0\uac04, \uc6d4\uac04, \uc885\ub7c9\uc81c), \uadf8\ub9ac\uace0 \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub97c \ud3ec\ud568\ud55c \uc8fc\uc694 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uae30\uc5c5<br \/>\n\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d\uc744 \ud1b5\ud574 \uacbd\uc7c1 \ud658\uacbd\uc744 \uc0c1\uc138\ud788 \uc124\uba85\ud569\ub2c8\ub2e4. ZoomInfo Technologies Inc., Dun and Bradstreet Holdings Inc., LinkedIn Corporation (Microsoft Corporation), Cognism Ltd., Demandbase Inc., 6sense Insights Inc., Apollo.io (DataRobotica), Lusha Systems Inc., Seamless.ai, RocketReach LLC, Bombora Inc. \ub4f1 20\uc5ec \uac1c \uc774\uc0c1\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uc5d0 \ub300\ud55c \ud504\ub85c\ud544\uc744 \uc81c\uacf5\ud558\uba70, \uac01 \uae30\uc5c5\uc758 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5\uc801 \uc815\ubcf4, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<br \/>\n\ubbf8\ub798 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ub3d9\ud5a5\uc73c\ub85c\ub294 \ubbf8\uac1c\ucc99 \uc601\uc5ed \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d \ud3c9\uac00, \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9 \uc0ac\ub840, \ubbf8\ub798 \uae30\uc220 \ub85c\ub4dc\ub9f5 \ub4f1\uc774 \uc81c\uc2dc\ub429\ub2c8\ub2e4. GDPR, CCPA \ubc0f \uc0c8\ub85c\uc6b4 \ubbf8\uad6d \uc8fc\ubc95\uacfc \uac19\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub294 \ub3d9\uc758 \uad00\ub9ac, \uc8fc\uad8c \ud074\ub77c\uc6b0\ub4dc \uc635\uc158, \uac1c\uc778 \ub370\uc774\ud130 \ub178\ucd9c\uc744 \uc904\uc774\uae30 \uc704\ud55c \ud569\uc131 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ub192\uc5ec \uc81c\ud488 \uc124\uacc4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5(SMEs)\uc740 \uc885\ub7c9\uc81c \uac00\uaca9 \ubaa8\ub378, \ubb34\ub8cc \uccb4\ud5d8\ud310, \ub85c\uc6b0\ucf54\ub4dc \ucee4\ub125\ud130 \ub355\ubd84\uc5d0 \uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uad6c\ub97c \ub354 \ube60\ub974\uac8c \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ubca4\ub354\ub97c \ucc28\ubcc4\ud654\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uacbd\uc7c1 \uc694\uc18c\ub294 \ud1b5\ud569 RevOps \uc2a4\ud0dd \ub0b4\uc5d0\uc11c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uac15\ud654 \ubc0f \ud22c\uba85\ud55c AI \ucd94\ub860\uc744 \uc81c\uacf5\ud558\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc0ac \ubc29\ubc95\ub860<br \/>\n\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacc4\ud68d \uc218\ub9bd\uc744 \uc704\ud55c \uacac\uace0\ud55c \uc870\uc0ac \ubc29\ubc95\ub860\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. 1\ucc28 \uc870\uc0ac\ub294 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc758 \uc81c\ud488 \uad00\ub9ac\uc790, IT \ubc0f \ud1b5\uc2e0, BFSI, \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc758 \uc870\ub2ec \ucc45\uc784\uc790, \uc9c0\uc5ed \uc2dc\uc2a4\ud15c \ud1b5\ud569 \ud30c\ud2b8\ub108\uc640\uc758 \uad6c\uc870\ud654\ub41c \uc778\ud130\ubdf0 \ubc0f \uc124\ubb38 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. 2\ucc28 \uc870\uc0ac\ub294 \ubbf8\uad6d \uc778\uad6c \uc870\uc0ac ICT \uc124\ubb38\uc870\uc0ac, \uc720\ub85c\uc2a4\ud0c0\ud2b8 \ub514\uc9c0\ud138 \uacbd\uc81c \ud45c, OECD SaaS \uc9c0\ucd9c \uc9c0\uc218\uc640 \uac19\uc740 \uacf5\uac1c \ub370\uc774\ud130\uc14b, \ubb34\uc5ed \uae30\uad00 \ud3ec\ud138, \uc0c1\uc7a5 \ubca4\ub354\uc758 \uacf5\uac1c \uc790\ub8cc \ub4f1\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uaddc\ubaa8 \uc0b0\uc815 \ubc0f \uc608\uce21\uc740 \uc0c1\ud5a5\uc2dd \ubc0f \ud558\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc744 \uacb0\ud569\ud558\uace0, CRM \uc124\uce58 \uae30\ubc18 \uc131\uc7a5, B2B \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c, \ud3c9\uade0 \uc720\ub8cc \uc88c\uc11d \ud655\uc7a5, \uaddc\uc81c \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uc774\uc815\ud45c, \uc9c0\uc5ed\ubcc4 \ub514\uc9c0\ud138 \uadfc\ub85c\uc790\ub2f9 GDP \ub4f1\uc758 \uc9c0\ud45c\ub97c \ud65c\uc6a9\ud55c \ub2e4\ubcc0\ub7c9 \ud68c\uadc0 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \uc720\ud6a8\uc131 \uac80\uc0ac \ubc0f \uc5c5\ub370\uc774\ud2b8 \uc8fc\uae30\ub294 \uc774\uc0c1 \uc9d5\ud6c4 \uc2a4\uce94, \ub3d9\ub8cc \uac80\ud1a0, \uc81c3\uc790 \uac70\uc2dc \uc9c0\ud45c\uc640\uc758 \uc870\uc815 \uacfc\uc815\uc744 \uac70\uce58\uba70, \uc5f0\uac04 \ubcf4\uace0\uc11c \uac31\uc2e0 \ubc0f \uc8fc\uc694 \uc0ac\uac74 \ubc1c\uc0dd \uc2dc \uc911\uac04 \uc870\uc815\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860 \ubc0f \uc2dc\uc0ac\uc810<br \/>\nMordor Intelligence\uc758 \uc601\uc5c5 \uc778\ud154\ub9ac\uc804\uc2a4 \uc2dc\uc7a5 \ucd94\uc815\uce58\ub294 \uad11\ubc94\uc704\ud55c \ubc94\uc704, \uc2dc\uae30\uc801\uc808\ud55c \uc5c5\ub370\uc774\ud2b8, \ud63c\ud569 \ubc29\ubc95\ub860 \uac80\uc99d\uc744 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ud558\uc5ec \uc758\uc0ac \uacb0\uc815\uc790\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \ud22c\uba85\ud55c \uae30\uc900\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ud575\uc2ec \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub9cc \uacc4\uc0b0\ud558\uac70\ub098 \uc11c\ube44\uc2a4 \uc218\uc775\uc744 \uc81c\uc678\ud558\ub294 \ub4f1 \ub2e4\ub978 \ubcf4\uace0\uc11c\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uba70, \uba85\ud655\ud55c \ubcc0\uc218\uc640 \ubc18\ubcf5 \uac00\ub2a5\ud55c \ub2e8\uacc4\ub97c \ud1b5\ud574 \ucd94\uc801 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32079","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/32079"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=32079"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/32079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=32079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=32079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=32079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}