{"id":32928,"date":"2026-02-09T10:42:57","date_gmt":"2026-02-09T10:42:57","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/newspaper-industry-mordor\/"},"modified":"2026-09-11T12:28:45","modified_gmt":"2026-09-11T03:28:45","slug":"newspaper-industry-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/newspaper-industry-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc2e0\ubb38 \uc0b0\uc5c5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/newspaper-industry-1748955638401-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/newspaper-industry-size-image-1748969800407.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 &amp; \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \ud604\ud669<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \uc131\uacf5\uc801\uc778 \uc720\ub8cc\ud654 \uc804\ub7b5\uc5d0 \ud798\uc785\uc740 \ub514\uc9c0\ud138 \uad6c\ub3c5 \uc218\uc775 \uae09\uc99d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed 2, 3\uc120 \ub3c4\uc2dc\uc5d0\uc11c \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960 \uae09\uc99d\uc73c\ub85c \ub3c5\uc790\uce35 \ud655\ub300<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \ucd08\uc9c0\uc5ed \uad11\uace0 \uc218\uc694 \uc99d\uac00\ub85c \uc9c0\uc5ed \uc2e0\ubb38 \ud65c\uc131\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \uc778\uc1c4 \uc2e0\ubb38\uc758 \uc2e0\ub8b0\ub3c4 \uc6b0\uc704\uac00 \uae08\uc735 \uc77c\uac04\uc9c0\uc758 \ud504\ub9ac\ubbf8\uc5c4 B2B \uad11\uace0\ub97c \uacac\uc778<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \uc815\ubd80 \ubcf4\uc870\uae08 \ubc0f \ubd80\uac00\uc138 \uba74\uc81c\ub85c \uc778\uc1c4\ubb3c \ubc1c\ud589 \uc720\uc9c0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 AI \uae30\ubc18 \ub274\uc2a4\ub8f8 \uc790\ub3d9\ud654\ub85c \uc6b4\uc601 \ube44\uc6a9 \uc808\uac10 \ubc0f \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc81c\uacf5 \uac00\ub2a5<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \uacf5\uae09\ub9dd \uc911\ub2e8 \ubc0f \ud0c4\uc18c \uac00\uaca9 \ucc45\uc815\uc73c\ub85c \uc778\ud55c \uc2e0\ubb38 \uc6a9\uc9c0 \ube44\uc6a9 \uc0c1\uc2b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc758 70% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\ub294 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc778\ud55c \uc218\uc775 \uc7a0\uc2dd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \uc804 \uc138\uacc4 Z\uc138\ub300 \ub3c5\uc790\uce35\uc758 \ub3c5\uc790 \uc2e0\ub8b0\ub3c4 \ud558\ub77d \ubc0f \ub274\uc2a4 \ud68c\ud53c<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \uc18c\ub9e4 \uc720\ud1b5 \ucc44\ub110 \ud1b5\ud569\uc73c\ub85c \uc778\uc1c4\ubb3c \ucd5c\uc885 \ubc30\uc1a1 \ube44\uc6a9 \uc99d\uac00<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \uc804\ub9dd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \uae30\uc220 \uc804\ub9dd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.7.1 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.2 \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.5 \uc0b0\uc5c5 \ub0b4 \uacbd\uc7c1<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \ud50c\ub7ab\ud3fc\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \uc778\uc1c4 \uc2e0\ubb38<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \ub514\uc9c0\ud138 \uc2e0\ubb38<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \uad11\uace0 \uc218\uc775<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \uad6c\ub3c5 \/ \ubc1c\ud589 \uc218\uc775<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \ud558\uc774\ube0c\ub9ac\ub4dc &amp; \ubd80\ub300 \uc11c\ube44\uc2a4 (\uc774\ubca4\ud2b8, \uc804\uc790\uc0c1\uac70\ub798 \ub4f1)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \ubc1c\ud589 \ube48\ub3c4\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \uc77c\uac04<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \uc8fc\uac04<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \uae30\ud0c0 (\uaca9\uc8fc\uac04, \uc6d4\uac04)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \ud615\uc2dd\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \ube0c\ub85c\ub4dc\uc2dc\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \ud0c0\ube14\ub85c\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 \ubca0\ub97c\ub9ac\ub108<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \uc5b8\uc5b4\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \uc601\uc5b4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \uc911\uad6d\uc5b4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \uc2a4\ud398\uc778\uc5b4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \uc544\ub78d\uc5b4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.5 \uae30\ud0c0 \uc5b8\uc5b4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.6 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.6.1 \uac00\uc815 \ubc30\ub2ec<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.2 \uac00\ud310\ub300 \/ \uc18c\ub9e4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.3 \uc628\ub77c\uc778 &amp; \ubaa8\ubc14\uc77c \uc571<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.4 \uc560\uadf8\ub9ac\uac8c\uc774\ud130 (Apple News+, Google News)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.7 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubd80\ubb38 &#8211; \uad11\uace0\uc8fc (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.7.1 \uc18c\ub9e4 \ubc0f FMCG<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.7.2 BFSI<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.7.3 \uae30\uc220 \ubc0f \uc804\uc790\uc81c\ud488<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.7.4 \uc790\ub3d9\ucc28<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.7.5 \uc815\ubd80 \ubc0f \uacf5\uacf5 \uc11c\ube44\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.7.6 \uae30\ud0c0 \ubd80\ubb38<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.8 \uc9c0\uc5ed\ubcc4 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.8.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.1.1 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.1.2 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.8.2 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.2.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.2.2 \ud398\ub8e8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.2.3 \uce60\ub808<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.2.4 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.2.5 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.8.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.1 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.2 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.3 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.4 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.5 \ub300\ud55c\ubbfc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.6 \ub3d9\ub0a8\uc544\uc2dc\uc544 (\uc2f1\uac00\ud3ec\ub974, \ub9d0\ub808\uc774\uc2dc\uc544, \ud0dc\uad6d, \uc778\ub3c4\ub124\uc2dc\uc544, \ubca0\ud2b8\ub0a8, \ud544\ub9ac\ud540)<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.3.7 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.8.4 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.1 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.2 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.3 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.4 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.5 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.6 \ubca0\ub124\ub8e9\uc2a4 (\ubca8\uae30\uc5d0, \ub124\ub35c\ub780\ub4dc, \ub8e9\uc148\ubd80\ub974\ud06c)<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.7 \ubd81\uc720\ub7fd (\ub374\ub9c8\ud06c, \ud540\ub780\ub4dc, \uc544\uc774\uc2ac\ub780\ub4dc, \ub178\ub974\uc6e8\uc774, \uc2a4\uc6e8\ub374)<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.4.8 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.8.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.5.3 \ub0a8\uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.5.4 \ub098\uc774\uc9c0\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.8.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 {(\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 &amp; \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d \ud3ec\ud568)}<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 News Corp<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 Gannett Co., Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 The New York Times Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 Axel Springer SE<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 Schibsted ASA<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 Reach PLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 Daily Mail &amp; General Trust PLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 Tribune Publishing Co.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 Lee Enterprises<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 Mediahuis NV<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 Fairfax Media (Nine Entertainment)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 Yomiuri Shimbun Holdings<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 Nikkei Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 People&#8217;s Daily Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 China Daily<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 Bennett Coleman &amp; Co. Ltd. (The Times of India)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 HT Media Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 Singapore Press Holdings<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 South China Morning Post Publishers Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 Torstar Corporation<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c &amp; \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc2e0\ubb38 \uc0b0\uc5c5 \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc131\uc7a5 \ub3d9\ud5a5 \ubd84\uc11d (2025-2030)<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc2e0\ubb38 \uc0b0\uc5c5 \uaddc\ubaa8, \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21\uc744 \uc0c1\uc138\ud788 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc2e0\ubb38 \uc0b0\uc5c5\uc740 \ud50c\ub7ab\ud3fc(\uc778\uc1c4 \ubc0f \ub514\uc9c0\ud138), \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378(\uad11\uace0 \uc218\uc775, \uad6c\ub3c5\/\ud310\ub9e4 \uc218\uc775 \ub4f1), \ubc1c\ud589 \ube48\ub3c4(\uc77c\uac04, \uc8fc\uac04 \ub4f1), \ud615\uc2dd(\ube0c\ub85c\ub4dc\uc2dc\ud2b8, \ud0c0\ube14\ub85c\uc774\ub4dc \ub4f1), \uc5b8\uc5b4, \uc720\ud1b5 \ucc44\ub110(\uac00\uc815 \ubc30\ub2ec, \uac00\ud310\ub300 \ub4f1), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubd80\ubb38(\uc18c\ub9e4 \ubc0f FMCG, BFSI \ub4f1 \uad11\uace0\uc8fc), \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n<p># 1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc8fc\uc694 \uc9c0\ud45c<\/p>\n<p>\uc2e0\ubb38 \uc0b0\uc5c5\uc758 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2025\ub144 821\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc73c\uba70, 2030\ub144\uc5d0\ub294 898\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 1.52%\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc778\uc1c4\ud310\uc774 \uc5ec\uc804\ud788 \uc804\uccb4 \uc218\uc775\uc758 83%\ub97c \ucc28\uc9c0\ud558\uba70 \uc548\uc815\uc801\uc778 \uc218\uc694\ub97c \uc720\uc9c0\ud558\uace0, \ub514\uc9c0\ud138 \uad6c\ub3c5\uc774 \uc720\ub8cc\ud654 \uc804\ub7b5 \uac1c\uc120\uacfc \ubaa8\ubc14\uc77c \ub274\uc2a4 \uc18c\ube44 \uc2b5\uad00\uc5d0 \ud798\uc785\uc5b4 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub370 \uae30\uc778\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc5ec\uc804\ud788 \ucd1d \uad11\uace0 \uc9c0\ucd9c\uc758 56%\ub97c \uc778\uc1c4 \ubc0f \ub514\uc9c0\ud138 \uc2e0\ubb38\uc5d0 \ud560\ub2f9\ud558\uace0 \uc788\uc73c\ub098, \uc608\uce21 \uac00\ub2a5\ud55c \ud604\uae08 \ud750\ub984\uc744 \ucd94\uad6c\ud558\ub294 \ubc1c\ud589\uc0ac\ub4e4\uc758 \ub178\ub825\uc73c\ub85c \ub3c5\uc790 \uc218\uc775\uc774 \uad11\uace0 \uc218\uc775\ubcf4\ub2e4 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960 \uc99d\uac00\ub294 \uc2dc\uc7a5 \ud655\ub300\ub97c \uacac\uc778\ud558\uba70 \uac00\uc7a5 \uac15\ub825\ud55c \uc131\uc7a5 \uc9c0\uc5ed\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \ub0ae\uc740 \uc218\uc900\uc73c\ub85c, 2024\ub144 \uae30\uc900 \uc0c1\uc704 5\uac1c \uae30\uc5c5\uc774 \uc804\uccb4 \uc218\uc775\uc758 12%\ub9cc\uc744 \ucc28\uc9c0\ud558\uc5ec \uacbd\uc7c1 \uac15\ub3c4\uac00 \uad00\ub9ac \uac00\ub2a5\ud55c \uc218\uc900\uc774\uba70 \uc9c0\uc5ed \uc2e0\ubb38\uc0ac\ub4e4\uc758 \uc0dd\uc874\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uc870\uc0ac \uae30\uac04: 2019\ub144 &#8211; 2030\ub144<br \/>\n*   2025\ub144 \uc2dc\uc7a5 \uaddc\ubaa8: 821\uc5b5 0\ucc9c\ub9cc \ub2ec\ub7ec<br \/>\n*   2030\ub144 \uc2dc\uc7a5 \uaddc\ubaa8: 898\uc5b5 0\ucc9c\ub9cc \ub2ec\ub7ec<br \/>\n*   \uc131\uc7a5\ub960 (2025-2030): 1.52% CAGR<br \/>\n*   \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<br \/>\n*   \uac00\uc7a5 \ud070 \uc2dc\uc7a5: \uc720\ub7fd<br \/>\n*   \uc2dc\uc7a5 \uc9d1\uc911\ub3c4: \ub0ae\uc74c<br \/>\n*   \uc8fc\uc694 \uae30\uc5c5: News Corp, Gannett, The New York Times Company, Axel Springer, Schibsted<\/p>\n<p># 2. \uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d (Key Report Takeaways)<\/p>\n<p>*   \ud50c\ub7ab\ud3fc\ubcc4: 2024\ub144 \uc778\uc1c4\ud310\uc774 \uc2e0\ubb38 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 85%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc740 2030\ub144\uae4c\uc9c0 2.1%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4: 2024\ub144 \uc2e0\ubb38 \uc2dc\uc7a5 \uc218\uc775\uc758 56%\ub294 \uad11\uace0\uc5d0\uc11c \ubc1c\uc0dd\ud588\uc73c\uba70, \uad6c\ub3c5 \uc218\uc775\uc740 2030\ub144\uae4c\uc9c0 1.6%\uc758 CAGR\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ubc1c\ud589 \ube48\ub3c4\ubcc4: 2024\ub144 \uc77c\uac04\uc9c0\uac00 \uc2e0\ubb38 \uc2dc\uc7a5 \uc218\uc775 \uc810\uc720\uc728\uc758 71.5%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc8fc\uac04\uc9c0\ub294 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 1.5%\uc758 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ud615\uc2dd\ubcc4: 2024\ub144 \ube0c\ub85c\ub4dc\uc2dc\ud2b8\uac00 \uc2e0\ubb38 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 46.8%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ud0c0\ube14\ub85c\uc774\ub4dc\ub294 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 1.7%\uc758 CAGR\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: 2024\ub144 \uac00\uc815 \ubc30\ub2ec\uc774 \uc2e0\ubb38 \uc2dc\uc7a5 \ud310\ub9e4\uc758 55.3%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc628\ub77c\uc778 \ubc0f \ubaa8\ubc14\uc77c \uc571\uc740 2030\ub144\uae4c\uc9c0 2.3%\uc758 CAGR\ub85c \ud655\ub300\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: 2024\ub144 \ubd81\ubbf8\uac00 \uc2e0\ubb38 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 36.8%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc740 2030\ub144\uae4c\uc9c0 1.8%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \uc8fc\uc694 \uae30\uc5c5: News Corp, Gannett, The New York Times Company, Axel Springer, Schibsted\ub294 2024\ub144 \uc0c1\ub2f9\ud55c \uc218\uc775 \uc810\uc720\uc728\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 3. \uae00\ub85c\ubc8c \uc2e0\ubb38 \uc0b0\uc5c5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p> 3.1. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778 (Drivers Impact Analysis)<\/p>\n<p>*   \uc131\uacf5\uc801\uc778 \uc720\ub8cc\ud654 \uc804\ub7b5\uc5d0 \ud798\uc785\uc740 \ub514\uc9c0\ud138 \uad6c\ub3c5 \uc218\uc775 \uae09\uc99d (+0.2% CAGR \uc601\ud5a5): \ubc1c\ud589\uc0ac\ub4e4\uc740 \uce90\uc8fc\uc5bc \ub3c5\uc790\ub97c \uc720\uc778\ud558\uace0 \uc804\ubb38 \ucf58\ud150\uce20\ub97c \uc720\ub8cc\ud654\ud558\ub294 \uc720\uc5f0\ud55c \ud398\uc774\uc6d4(paywall) \uc804\ub7b5\uc744 \ud1b5\ud574 \uad6c\ub3c5 \uc804\ud658\uc728\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\uc790\ub4e4\uc740 \uc2ec\uce35 \ubcf4\ub3c4, \ub3c5\uc810 \ubd84\uc11d, \uc804\ubb38\uac00 \ub17c\ud3c9\uc5d0 \uac00\uce58\ub97c \ub450\uba70, \uc774\ub294 \ubd81\ubbf8\uc640 \uc11c\uc720\ub7fd\uc5d0\uc11c \ud2b9\ud788 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \uc774 \uc218\uc775\uc6d0\uc740 \uad11\uace0 \uc2dc\uc7a5\uc758 \ubcc0\ub3d9\uc131\uc73c\ub85c\ubd80\ud130 \uc2e0\ubb38 \uc2dc\uc7a5\uc744 \ubcf4\ud638\ud558\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. (\uc9c0\uc5ed: \uae00\ub85c\ubc8c, \ubd81\ubbf8 \ubc0f \uc11c\uc720\ub7fd\uc5d0\uc11c \uac00\uc7a5 \uac15\ud55c \uc601\ud5a5 \/ \uae30\uac04: \uc911\uae30)<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 2, 3\uc120 \ub3c4\uc2dc\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960 \uc99d\uac00\ub85c \ub3c5\uc790\uce35 \ud655\ub300 (+0.2% CAGR \uc601\ud5a5): \uc800\ub834\ud55c \uc548\ub4dc\ub85c\uc774\ub4dc \uae30\uae30\uc640 4G\/5G \ub124\ud2b8\uc6cc\ud06c \ud655\uc7a5\uc740 \uc218\ubc31\ub9cc \uba85\uc758 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub97c \uc628\ub77c\uc778\uc73c\ub85c \uc720\uc785\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\ud574\uc728 \uc99d\uac00\uc640 \uc911\uc0b0\uce35\uc758 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub274\uc2a4 \ucf58\ud150\uce20 \uc218\uc694\ub294 \ubc1c\ud589\uc0ac\ub4e4\uc774 \ucd5c\uc18c\ud55c\uc758 \ucd94\uac00 \ube44\uc6a9\uc73c\ub85c \uc6d0\uaca9 \ub3c5\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc778\uc1c4 \ubcf4\uae09\ub960\uc774 \ub0ae\uc558\ub358 \uc9c0\uc5ed\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. (\uc9c0\uc5ed: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ud2b9\ud788 \uc778\ub3c4, \uc911\uad6d, \ub3d9\ub0a8\uc544\uc2dc\uc544 \/ \uae30\uac04: \uc911\uae30)<br \/>\n*   \ucd08\uc9c0\uc5ed(Hyper-local) \uad11\uace0 \uc218\uc694 \uc99d\uac00\ub85c \uc9c0\uc5ed \uc2e0\ubb38 \ud65c\uc131\ud654 (+0.1% CAGR \uc601\ud5a5): \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 \uad11\ubc94\uc704\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc774 \uc81c\uacf5\ud558\uae30 \uc5b4\ub824\uc6b4 \uc9c0\uc5ed\ubcc4 \ub3c4\ub2ec\uc744 \ucd94\uad6c\ud558\uba70, \ucee4\ubba4\ub2c8\ud2f0 \uc2e0\ubb38\uc758 \uad00\ub828\uc131\uc774 \ub2e4\uc2dc \ubd80\uac01\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc1c4\ubb3c \uc0bd\uc785 \ubc0f \ub514\uc9c0\ud138-\uc778\uc1c4 \ubc88\ub4e4 \ud328\ud0a4\uc9c0\ub294 \uc815\ud655\ud55c \uc9c0\uc5ed \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uba70, \uc9c0\uc5ed \ub3c5\uc790\ub4e4\uc758 \uc2e0\ub8b0\ub294 \uc18c\ub9e4, \ubd80\ub3d9\uc0b0, \uc804\ubb38 \uc11c\ube44\uc2a4 \ub4f1 \uad11\uace0\uc8fc\uc5d0\uac8c \ud504\ub9ac\ubbf8\uc5c4 \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. (\uc9c0\uc5ed: \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \uc2e0\ud765 \uc2dc\uc7a5 \/ \uae30\uac04: \ub2e8\uae30)<br \/>\n*   \uc778\uc1c4 \uc2e0\ubb38\uc758 \uc2e0\ub8b0\uc131 \uc6b0\uc704\uac00 \uae08\uc735 \uc77c\uac04\uc9c0\uc758 B2B \uad11\uace0\ub97c \uacac\uc778 (+0.2% CAGR \uc601\ud5a5): \ud22c\uc790 \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac\uc790, \uae30\uc5c5 \uc790\ubb38\uac00\ub4e4\uc740 \uc5ec\uc804\ud788 \uc774\uc0ac\ud68c \ubc0f \ud2b8\ub808\uc774\ub529 \ud50c\ub85c\uc5b4\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \ud3c9\ud310 \uc88b\uc740 \uc778\uc1c4 \ub9e4\uccb4\uc758 \uad8c\uc704\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc778\uc1c4 \ud398\uc774\uc9c0\uc758 \ucd09\uac01\uc801 \uc601\uc18d\uc131\uacfc \uc0ac\uc2e4 \ud655\uc778\ub41c \ubcf4\ub3c4\ub294 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \ub4b7\ubc1b\uce68\ud558\uba70, \uc774\ub294 \ub274\uc695, \ub7f0\ub358, \uc2f1\uac00\ud3ec\ub974, \ud504\ub791\ud06c\ud478\ub974\ud2b8\uc640 \uac19\uc740 \uae08\uc735 \uc911\uc2ec\uc9c0\uc5d0\uc11c \uc2e0\ubb38 \uc2dc\uc7a5\uc758 \ud68c\ubcf5\ub825\uc744 \ub354\ud569\ub2c8\ub2e4. (\uc9c0\uc5ed: \uae00\ub85c\ubc8c, \uae08\uc735 \uc911\uc2ec\uc9c0 \uc9d1\uc911 \/ \uae30\uac04: \ub2e8\uae30)<br \/>\n*   \uc815\ubd80 \ubcf4\uc870\uae08 \ubc0f VAT \uba74\uc81c\uac00 \uc778\uc1c4 \ubc1c\ud589 \uc720\uc9c0\uc5d0 \uae30\uc5ec (+0.2% CAGR \uc601\ud5a5): \uc720\ub7fd, \uc544\uc2dc\uc544 \uc77c\ubd80 \ubc0f \ubd81\ubbf8 \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c \uc815\ubd80\uc758 VAT \uac10\uba74 \ubc0f \ud2b9\uc815 \ubcf4\uc870\uae08\uc740 \uc778\uc1c4\ubb3c \ubc1c\ud589 \uac10\uc18c\ub97c \uc644\ud654\ud558\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. (\uc9c0\uc5ed: \uc720\ub7fd, \uc544\uc2dc\uc544 \uc77c\ubd80, \ubd81\ubbf8 \uc77c\ubd80 \uc9c0\uc5ed \/ \uae30\uac04: \uc911\uae30)<br \/>\n*   AI \uae30\ubc18 \ub274\uc2a4\ub8f8 \uc790\ub3d9\ud654\ub85c \uc6b4\uc601 \ube44\uc6a9 \uc808\uac10 \ubc0f \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc81c\uacf5 \uac00\ub2a5 (+0.3% CAGR \uc601\ud5a5): AI \uae30\uc220\uc740 \ub274\uc2a4\ub8f8\uc758 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc81c\uacf5\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc0dd\uc0b0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. (\uc9c0\uc5ed: \uae00\ub85c\ubc8c, \ubd81\ubbf8 \ubc0f \uc720\ub7fd\uc5d0\uc11c \ucd08\uae30 \ub3c4\uc785 \/ \uae30\uac04: \uc7a5\uae30)<\/p>\n<p> 3.2. \uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778 (Restraints Impact Analysis)<\/p>\n<p>*   \uacf5\uae09\ub9dd \uc911\ub2e8 \ubc0f \ud0c4\uc18c \uac00\uaca9 \ucc45\uc815\uc73c\ub85c \uc778\ud55c \ub274\uc2a4 \uc6a9\uc9c0 \ube44\uc6a9 \uc0c1\uc2b9 (-0.2% CAGR \uc601\ud5a5): \uc81c\uc9c0 \uacf5\uc7a5 \ud3d0\uc1c4\uc640 \ud658\uacbd \uc815\ucc45 \uac15\ud654\ub85c \uc0b0\uc5c5\uc6a9 \uc885\uc774 \uc0dd\uc0b0 \ub2a5\ub825\uc774 \uc81c\ud55c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\ub108\uc9c0 \uc9d1\uc57d\uc801\uc778 \uacf5\uc815\uc73c\ub85c \uc778\ud574 \ud0c4\uc18c\uc138\uac00 \ud22c\uc785 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0, \uc6b4\uc1a1 \ubcd1\ubaa9 \ud604\uc0c1\uc740 \uc6b4\uc784\uc744 \uc778\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc885\uc774 \ube44\uc6a9\uc740 \ubc1c\ud589\uc0ac \uc6b4\uc601 \uc608\uc0b0\uc758 \ucd5c\ub300 30%\ub97c \ucc28\uc9c0\ud560 \uc218 \uc788\uc5b4, \ube44\uc6a9 \uae09\uc99d\uc740 \uc778\uc1c4 \ub9c8\uc9c4\uc744 \uc7a0\uc2dd\ud558\uba70 \ud2b9\ud788 \uaddc\ubaa8\uc758 \uacbd\uc81c\uac00 \uc5c6\ub294 \uc9c0\uc5ed \uc2e0\ubb38\uc0ac\ub4e4\uc740 \ud3d0\uc1c4 \uc704\ud5d8\uc5d0 \uc9c1\uba74\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\uc9c0\uc5ed: \uae00\ub85c\ubc8c, \ubd81\ubbf8 \ubc0f \uc720\ub7fd\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc601\ud5a5 \/ \uae30\uac04: \ub2e8\uae30)<br \/>\n*   \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c 70% \uc774\uc0c1 \uc810\uc720\ub85c \uc778\ud55c \uc218\uc775 \uc7a0\uc2dd (-0.2% CAGR \uc601\ud5a5): Google, Meta \ubc0f \uc2e0\ud765 \uc20f\ud3fc \ube44\ub514\uc624 \uc571\uc740 \uc0ac\uc6a9\uc790 \uc218\uc900 \ub370\uc774\ud130 \ucd94\uc801, \uc790\ub3d9\ud654\ub41c \uad6c\ub9e4, \uae00\ub85c\ubc8c \uaddc\ubaa8\ub97c \uacb0\ud569\ud558\uc5ec \ud55c\ub54c \uc2e0\ubb38 \uc778\ubca4\ud1a0\ub9ac\ub85c \ud5a5\ud588\ub358 \uad11\uace0 \uc9c0\ucd9c\uc744 \uc804\ud658\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc1c\ud589\uc0ac\ub4e4\uc740 \ud2b8\ub798\ud53d \uc99d\uac00\uc640 \uad11\uace0 \uc218\uc775\ub960 \uac04\uc758 \ubd88\uc77c\uce58\ub97c \uacbd\ud5d8\ud558\uba70, \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc54c\uace0\ub9ac\uc998 \ubc30\ud3ec \uc758\uc874\ub3c4\ub294 \ubcc0\ub3d9\uc131\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \ud611\uc0c1\ub825\uc744 \uc57d\ud654\uc2dc\ud0b5\ub2c8\ub2e4. (\uc9c0\uc5ed: \uae00\ub85c\ubc8c, \uc131\uc219\ud55c \ub514\uc9c0\ud138 \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc601\ud5a5 \/ \uae30\uac04: \uc911\uae30)<br \/>\n*   Z\uc138\ub300 \ub3c5\uc790\ub4e4\uc758 \uc2e0\ub8b0 \ud558\ub77d \ubc0f \ub274\uc2a4 \ud68c\ud53c \ud604\uc0c1 (-0.2% CAGR \uc601\ud5a5): \uc804 \uc138\uacc4\uc801\uc73c\ub85c Z\uc138\ub300 \ub3c5\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub274\uc2a4\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uac00 \ud558\ub77d\ud558\uace0 \ub274\uc2a4 \ud68c\ud53c \ud604\uc0c1\uc774 \ub098\ud0c0\ub098\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud2b9\ud788 \uc11c\uad6c \uc2dc\uc7a5\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. (\uc9c0\uc5ed: \uae00\ub85c\ubc8c, \uc11c\uad6c \uc2dc\uc7a5\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c4 \uc601\ud5a5 \/ \uae30\uac04: \uc7a5\uae30)<br \/>\n*   \uc18c\ub9e4 \uc720\ud1b5 \ucc44\ub110 \ud1b5\ud569\uc73c\ub85c \uc778\uc1c4\ubb3c \ucd5c\uc885 \ubc30\uc1a1 \ube44\uc6a9 \uc99d\uac00 (-0.1% CAGR \uc601\ud5a5): \uc18c\ub9e4 \uc720\ud1b5 \ucc44\ub110\uc758 \ud1b5\ud569\uc740 \uc778\uc1c4\ubb3c \ucd5c\uc885 \ubc30\uc1a1 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf1c \ubc1c\ud589\uc0ac\ub4e4\uc758 \uc218\uc775\uc131\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. (\uc9c0\uc5ed: \ubd81\ubbf8, \uc720\ub7fd, \uc120\uc9c4 \uc544\uc2dc\uc544 \uc2dc\uc7a5 \/ \uae30\uac04: \uc911\uae30)<\/p>\n<p># 4. \uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p> 4.1. \ud50c\ub7ab\ud3fc\ubcc4: \ub514\uc9c0\ud138 \uac00\uc18d\ud654 \uc18d \uc778\uc1c4\uc758 \uc9c0\uc18d\uc801\uc778 \ub9ac\ub354\uc2ed<\/p>\n<p>2025\ub144 \uc2e0\ubb38 \uc2dc\uc7a5 \uc218\uc775\uc758 85%\ub97c \uc778\uc1c4\uac00 \ucc28\uc9c0\ud558\uba70, \uc77c\uc0c1\uc801\uc778 \ub3c5\uc11c \uc2b5\uad00\uacfc \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub17c\ud3c9\uc774 \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \uc218\uc775\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uace0\ub839\uce35 \ubc0f \ud1b5\uadfc\uc790 \ub3c5\uc790\uce35\uc740 \ub192\uc740 \ud3c9\uade0 \uad6c\ub9e4\uc561\uc744 \ub4b7\ubc1b\uce68\ud558\uba70, \uad11\uace0\uc8fc\ub4e4\uc740 \uc5ec\uc804\ud788 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc774 \ubcf4\uc7a5\ub418\ub294 \ud658\uacbd\uc744 \uc911\uc694\ud558\uac8c \uc5ec\uae41\ub2c8\ub2e4. \uc778\uc1c4 \ud615\uc2dd\uc758 \ucd09\uac01\uc801 \uacbd\ud5d8, \uc5ec\uc720\ub85c\uc6b4 \ub3c5\uc11c \uc18d\ub3c4, \ud478\uc2dc \uc54c\ub9bc\uc758 \ubd80\uc7ac\ub294 \ud654\uba74 \uae30\ubc18 \ubbf8\ub514\uc5b4\uc640\uc758 \ucc28\ubcc4\uc810\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p> 4.2. \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4: \ub3c5\uc790 \uc218\uc775\uc774 \uad11\uace0 \uc758\uc874\ub3c4\ub97c \uc55e\uc9c0\ub974\ub2e4<\/p>\n<p>2025\ub144 \ucd1d \ub9e4\ucd9c\uc758 56%\ub97c \uad11\uace0\uac00 \ucc28\uc9c0\ud588\uc73c\ub098, \ud50c\ub7ab\ud3fc \uc911\uc2ec \uc0dd\ud0dc\uacc4\ub85c\uc758 \uad6c\uc870\uc801 \uc804\ud658\uc73c\ub85c \uc778\ud574 \uc131\uc7a5\uc774 \ub454\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\uc1c4 \uad11\uace0, \ub514\uc9c0\ud138 \ubc30\ub108, \uc2a4\ud3f0\uc11c \ucf58\ud150\uce20\ub97c \ud63c\ud569\ud55c \ud06c\ub85c\uc2a4 \ubbf8\ub514\uc5b4 \ud328\ud0a4\uc9c0\ub294 \uc790\ub3d9\ucc28 \ubc0f \uae08\uc735\uacfc \uac19\uc740 \ubd84\uc57c\uc5d0\uc11c \uc5ec\uc804\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2ec\uce35 \ubcf4\ub3c4 \uc8fc\ubcc0\uc758 \uace0\uc601\ud5a5 \uad11\uace0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ud504\ub9ac\ubbf8\uc5c4 CPM\uc744 \uc720\uc9c0\ud558\uc5ec \uc2e0\ubb38 \uc2dc\uc7a5\uc774 \uc5ec\uc804\ud788 \ud6a8\uacfc\uc801\uc73c\ub85c \uc8fc\ubaa9\ub3c4\ub97c \uc218\uc775\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<br \/>\n\uad6c\ub3c5 \ubc0f \ub2e8\uc77c \ud310\ub9e4\ub294 1.6%\uc758 CAGR\ub85c \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uc18c\ube44\uc790\ub4e4\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uad11\uace0\uac00 \uc801\uc740 \ucf58\ud150\uce20\uc5d0 \ub354 \ud070 \uac00\uce58\ub97c \ubd80\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc801 \uc720\ub8cc\ud654, \uacc4\uce35\ubcc4 \uae30\uc0ac \ud5c8\uc6a9\ub7c9, \ud31f\uce90\uc2a4\ud2b8\ub098 \uc774\ubca4\ud2b8\uc640 \uac19\uc740 \uba64\ubc84\uc2ed \ud61c\ud0dd\uc740 \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775\uc744 \ub192\uc785\ub2c8\ub2e4. \ud5a5\uc0c1\ub41c \ubd84\uc11d\uc740 \uc815\ud655\ud55c \uc774\ud0c8 \uc608\uce21\uacfc \uac1c\uc778\ud654\ub41c \uc7ac\uc720\uce58 \uc81c\uc548\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c5\uc790 \uc911\uc2ec \ubaa8\ub378\ub85c\uc758 \uc804\ud658\uc740 \ud604\uae08 \ud750\ub984\uc744 \uc548\uc815\ud654\ud558\uace0 \uac70\uc2dc\uc801\uc778 \uad11\uace0 \uc8fc\uae30\uc5d0 \ub300\ud55c \ub178\ucd9c\uc744 \uc904\uc785\ub2c8\ub2e4.<\/p>\n<p> 4.3. \ubc1c\ud589 \ube48\ub3c4\ubcc4: \uc77c\uac04\uc9c0\uc758 \uaddc\ubaa8 \uc720\uc9c0, \uc8fc\uac04\uc9c0\uc758 \uc2ec\uce35\uc131 \uac15\ud654<\/p>\n<p>\uc77c\uac04\uc9c0\ub294 2025\ub144 \uc218\uc775\uc758 71.5%\ub97c \uc720\uc9c0\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub300\ud55c \ub300\uc911\uc758 \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc544\uce68 \ud1b5\uadfc\uc758 \uc758\ub840\uc801 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \ube60\ub978 \uc81c\uc791 \uc8fc\uae30\ub294 \uc2e4\uc2dc\uac04 \ubcf4\ub3c4\ub97c \uc9c0\uc6d0\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uace0 \uc778\uc1c4 \uad6c\ub3c5\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4. \ub192\uc740 \uad11\uace0 \uac8c\uc7ac \ube48\ub3c4\ub294 \uc2e0\ubb38 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ubc18\ubcf5\uc801\uc778 \ub178\ucd9c\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc\uc758 \uc218\uc694\ub97c \uc9c0\uc18d\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n\uc8fc\uac04\uc9c0\ub294 1.5%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ube44\uc6a9 \uc555\ubc15\uc73c\ub85c \uc778\ud574 \uc18c\uaddc\ubaa8 \ub3c4\uc2dc \ubc1c\ud589\uc0ac\ub4e4\uc774 \uc778\uc1c4 \ubc1c\ud589 \uc77c\uc218\ub97c \uc904\uc774\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub4e4 \ud310\uc740 \uc2ec\uce35 \uae30\uc0ac, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ud398\uc774\uc9c0, \uae34 \uc81c\uc791 \uae30\uac04\uc774 \ud544\uc694\ud55c \ud0d0\uc0ac \ubcf4\ub3c4 \uc2dc\ub9ac\uc988\uc758 \uade0\ud615\uc744 \ub9de\ucda5\ub2c8\ub2e4. \uc8fc\ub9d0 \ubc88\ub4e4\uc740 \uc2ed\uc790\ub9d0\ud480\uc774 \ucc45\uc790\uc640 \uc7a1\uc9c0 \ubd80\ub85d\uc744 \ud1b5\ud569\ud558\uc5ec \ubd80\uc218\ub2f9 \uc218\uc775\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \ub290\ub9b0 \ub9ac\ub4ec\uc740 \uc989\uac01\uc801\uc778 \ub514\uc9c0\ud138 \uc54c\ub9bc\uc744 \ubcf4\uc644\ud558\ub294 \uc131\ucc30\uc801\uc778 \ubd84\uc11d\uc744 \ucd94\uad6c\ud558\ub294 \uc18c\ube44\uc790\uc640\ub3c4 \uc798 \ub9de\uc2b5\ub2c8\ub2e4.<\/p>\n<p> 4.4. \ud615\uc2dd\ubcc4: \ube0c\ub85c\ub4dc\uc2dc\ud2b8\uc758 \uc548\uc815\uc131\uacfc \ud0c0\ube14\ub85c\uc774\ub4dc\uc758 \ud3b8\ub9ac\uc131<\/p>\n<p>\ube0c\ub85c\ub4dc\uc2dc\ud2b8\ub294 2025\ub144 \uc218\uc775\uc758 46.8%\ub97c \ucc28\uc9c0\ud558\uba70 \uace0\ud488\uc9c8 \uc77c\uac04\uc9c0 \ubc0f \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ubcf4\ub3c4\uc758 \uae30\uc900\uc810\uc73c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \ub113\uc740 \ub808\uc774\uc544\uc6c3\uc740 \ubcf5\uc7a1\ud55c \uc778\ud3ec\uadf8\ub798\ud53d, \ud070 \uc0ac\uc9c4, \ubbf8\ubb18\ud55c \uc0ac\uc124\uc744 \uc218\uc6a9\ud558\uc5ec \uc778\uc9c0\ub41c \uad8c\uc704\ub97c \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4. \uae30\uc5c5 \uad11\uace0\uc8fc\ub4e4\uc740 \uc0ac\uace0 \ub9ac\ub354\uc2ed \uad11\uace0\ub97c \uc704\ud574 \uc774 \ud615\uc2dd\uc744 \uc120\ud638\ud558\uba70, \uc2e0\ubb38 \uc2dc\uc7a5 \uaddc\ubaa8 \uacc4\uce35 \ub0b4\uc5d0\uc11c \ud504\ub9ac\ubbf8\uc5c4\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<br \/>\n\ud0c0\ube14\ub85c\uc774\ub4dc\ub294 \ud1b5\uadfc\uc790 \uce5c\ud654\uc801\uc778 \ud06c\uae30\uc640 \ub0ae\uc740 \uc6a9\uc9c0 \ube44\uc6a9\uc73c\ub85c 1.7%\uc758 CAGR\ub85c \uc131\uc7a5\ud569\ub2c8\ub2e4. \ucef4\ud329\ud2b8\ud55c \uc811\ud798\uc740 \ub300\uc911\uad50\ud1b5 \uc88c\uc11d\uc5d0 \uc801\ud569\ud558\uba70 \uc18c\ub9e4\uc810 \uacc4\uc0b0\ub300 \uc9c4\uc5f4\ub300\uc640\ub3c4 \uc798 \uc5b4\uc6b8\ub9bd\ub2c8\ub2e4. \ud604\ub300 \ud0c0\ube14\ub85c\uc774\ub4dc\ub294 \uc120\uc815\uc801\uc778 1\uba74 \uae30\uc0ac\uc640 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubcf4\ub3c4\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uc5b4 \ub9e4\ub825\uc744 \ub113\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc81c\uc801\uc73c\ub85c, \ub274\uc2a4 \uc6a9\uc9c0 \uc18c\ube44 \uac10\uc18c\ub294 \uc778\ud50c\ub808\uc774\uc158 \uc704\ud5d8\uc744 \uc644\ud654\ud558\uace0 \uc801\ub2f9\ud55c \uc778\uc1c4 \ubd80\uc218\uc5d0\uc11c \uae30\uc5ec \ub9c8\uc9c4\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n<p> 4.5. \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc9c1\uc811 \ubc30\ub2ec\uc758 \uc9c0\ubc30\ub825\uacfc \uc571\uc758 \ube44\uc0c1<\/p>\n<p>\uac00\uc815 \ubc30\ub2ec\uc740 2025\ub144 \uc720\ud1b5 \uac00\uce58\uc758 55.3%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5ec\uc804\ud788 \uac00\uc7a5 \uc911\uc694\ud55c \uacbd\ub85c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub3c5 \uad00\ub9ac \uc2dc\uc2a4\ud15c, \uc774\ub978 \uc544\uce68 \ubb3c\ub958, \ubc14\uc6b0\ucc98\ub098 \uc774\ubca4\ud2b8 \ucd08\ub300\uc640 \uac19\uc740 \ub85c\uc5f4\ud2f0 \ud61c\ud0dd\uc740 \uc720\uc9c0\uc728\uc744 \uac15\ud654\ud569\ub2c8\ub2e4. \uc774 \ucc44\ub110\uc740 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uce5c\ubc00\uac10\uc744 \uc870\uc131\ud558\uc5ec, \uc560\uadf8\ub9ac\uac8c\uc774\ud130\uac00 \uc2e0\ubb38 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ubc1c\ud589\uc0ac\uc640 \ub3c5\uc790 \uac04\uc758 \uad00\uacc4\ub97c \ubc29\ud574\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<br \/>\n\uc628\ub77c\uc778 \ud3ec\ud138\uacfc \ubaa8\ubc14\uc77c \uc571\uc740 2.3%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub9ac\ub354\uc785\ub2c8\ub2e4. \ud478\uc2dc \uc54c\ub9bc, \uc801\uc751\ud615 \uae30\uc0ac \ud615\uc2dd, \uc6d0\ud074\ub9ad \uacb0\uc81c\ub294 \ucc38\uc5ec\ub3c4 \uc99d\uac00\ub97c \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc740 \ud3b8\uc9d1\uc790\uc5d0\uac8c \uc5b4\ub5a4 \ud5e4\ub4dc\ub77c\uc778\uc774 \uacf5\uac10\uc744 \uc5bb\ub294\uc9c0 \uc54c\ub824\uc8fc\uc5b4 \uc8fc\uc81c \ucd08\uc810\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \ubc1c\ud589\uc0ac\ub4e4\uc740 \ub0ae\uc740 \ub300\uc5ed\ud3ed \uc2dc\uc7a5\uc744 \uc704\ud574 \ud504\ub85c\uadf8\ub808\uc2dc\ube0c \uc6f9 \uc571\uc744 \ubc30\ud3ec\ud558\uace0, \ub124\uc774\ud2f0\ube0c \uc571\uc740 \uc624\ub514\uc624 \ube0c\ub9ac\ud551 \ubc0f \uac1c\uc778\ud654\ub41c \ub274\uc2a4\ub808\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc2b5\uad00\uc744 \ud615\uc131\ud558\ub294 \uc77c\uc0c1\uc801\uc778 \uc811\uc810\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p># 5. \uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \uc218\uc775\uc758 36.8%\ub97c \ucc3d\ucd9c\ud558\uba70 \uc2e0\ubb38 \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubcf4\ub3c4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc9c0\ubd88 \uc758\uc0ac\ub294 \uacac\uace0\ud55c \uad6c\ub3c5 \uc2a4\ud0dd\uc744 \ub4b7\ubc1b\uce68\ud558\uc5ec \ubd80\uc9c4\ud55c \uad11\uace0 \uc218\uc775\ub960\uc744 \uc0c1\uc1c4\ud569\ub2c8\ub2e4. \ub274\uc695 \ud0c0\uc784\uc988\ub294 2025\ub144 1\ubd84\uae30\uc5d0 \ub514\uc9c0\ud138 \uc804\uc6a9 \uad6c\ub3c5\uc790\ub97c 25\ub9cc \uba85 \ub298\ub824 \ucd1d \uad6c\ub3c5\uc790\ub97c 1,160\ub9cc \uba85 \uc774\uc0c1\uc73c\ub85c \ub298\ub9ac\uace0 \uc218\uc775\uc744 7.1% \uc99d\uac00\uc2dc\ucf1c 6\uc5b5 3,590\ub9cc \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. 2024\ub144 12\uc6d4 McClatchy\uc640 \uc804\uad6d \uc7a1\uc9c0 \ubc1c\ud589\uc0ac \uac04\uc758 \ud569\ubcd1\uc740 \uc6d4\uac04 \uc21c\ubc29\ubb38\uc790 1\uc5b5 \uba85 \uc774\uc0c1\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ubc95\uc778\uc744 \ud0c4\uc0dd\uc2dc\ud0a4\uba70 \ud1b5\ud569\uc774 \uc9c0\uc18d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 1.8%\uc758 \uc608\uce21 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uc8fc\uc694 \ub3c4\uc2dc \ud074\ub7ec\uc2a4\ud130\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960\uc740 80%\ub97c \ub118\uc5b4 \ub514\uc9c0\ud138 \ub274\uc2a4 \ucc44\ud0dd\uc744 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4. Dentsu\ub294 2025\ub144 \uc9c0\uc5ed \uad11\uace0 \uc9c0\ucd9c\uc774 5.8% \uc99d\uac00\ud558\uc5ec \uae00\ub85c\ubc8c \ucd94\uc138\ub97c \uc55e\uc9c0\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uc778\ub3c4\uc758 \ud384\ud504 \ubc0f \uc81c\uc9c0 \ubd80\ubb38\uc740 2024\ub144 \ub9d0\uae4c\uc9c0 6.3%\uc758 \uc0dd\uc0b0 \ub2a5\ub825 CAGR\uc744 \uc608\uc0c1\ud558\uc5ec \ucda9\ubd84\ud55c \uc778\uc1c4 \uacf5\uae09\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. GroupM\uc740 \uc911\uad6d\uc774 2025\ub144 \uae00\ub85c\ubc8c DOOH(\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0) \uc218\uc775\uc758 51.2%\ub97c \ud655\ubcf4\ud558\uc5ec \uc625\uc678 \ubc0f \ube0c\ub79c\ub4dc \ucf58\ud150\uce20 \ucc44\ub110\uc5d0 \ud22c\uc790\ud558\ub294 \ubc1c\ud589\uc0ac\ub4e4\uc5d0\uac8c \uc2dc\ub108\uc9c0\ub97c \ucc3d\ucd9c\ud560 \uac83\uc73c\ub85c \ucd94\uc815\ud569\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \ud63c\ud569\ub41c \ubaa8\uba58\ud140\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc720\ub7fd \uc704\uc6d0\ud68c\ub294 2025\ub144 EU GDP \uc131\uc7a5\ub960\uc744 1.1%\ub85c \uc608\uce21\ud558\uba70 2026\ub144\uc5d0\ub294 1.5%\ub85c \uc18c\ud3ed \uc0c1\uc2b9\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud569\ub2c8\ub2e4. \uc815\ubd80\uc758 VAT \uac10\uba74 \ubc0f \ubaa9\ud45c \ubcf4\uc870\uae08\uc740 \uc778\uc1c4\ubb3c \uac10\uc18c\ub97c \uc644\ud654\ud558\ub294 \ubc18\uba74, \uc9c0\uc5ed M&#038;A\ub294 \ud65c\ubc1c\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 5\uc6d4 RedBird\uc758 The Telegraph \uc778\uc218 \uacc4\uc57d\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ud0c0\uc774\ud2c0\uc5d0 \ub300\ud55c \ud22c\uc790\uc790 \uc2e0\ub8b0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \ud50c\ub7ab\ud3fc \ud611\uc0c1\uc5d0 \ub300\ud55c \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc218\uc775\ud654 \uc804\ub7b5\uc744 \ud615\uc131\ud558\uba70, \ubc1c\ud589\uc0ac\ub4e4\uc744 \ub2e4\uac01\ud654\ub41c \uc218\uc775 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub85c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<p># 6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>News Corp\ub294 2024 \ud68c\uacc4\uc5f0\ub3c4\uc5d0 83\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \uacf5\uac1c\ud588\uc73c\uba70, \ub514\uc9c0\ud138 \ubd80\ub3d9\uc0b0 \uc11c\ube44\uc2a4 \ubc0f Dow Jones \ubd80\ubb38\uc758 \ud638\uc870\uc5d0 \ud798\uc785\uc5b4 \ub274\uc2a4 \ubbf8\ub514\uc5b4 \uad11\uace0 \uc218\uc775\uc774 3% \uac10\uc18c\ud588\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uacac\uace0\ud55c \uc2e4\uc801\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. Gannett\uc740 \uc911\uc559 \uc9d1\uc911\uc2dd \uc778\uc1c4 \ud5c8\ube0c\uc640 AI \uae30\ubc18 \ud398\uc774\uc9c0 \ub808\uc774\uc544\uc6c3\uc744 \ud1b5\ud574 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc600\uc73c\uba70, Axel Springer\ub294 Politico Europe\uc758 \uc720\ub8cc\ud654 \uc601\uc5ed\uc744 \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n\uae30\uc220 \ubc30\ud3ec\ub294 \uc131\uacfc\ub97c \ucc28\ubcc4\ud654\ud569\ub2c8\ub2e4. \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub274\uc2a4\ub8f8 \uc9c1\uc6d0\uc758 70%\uac00 \ud604\uc7ac \ud5e4\ub4dc\ub77c\uc778 \ud14c\uc2a4\ud2b8, \uc18c\uc15c \uc2a4\ub2c8\ud3ab \ub610\ub294 \ubc88\uc5ed \uc791\uc5c5\uc5d0 \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. The Guardian\uc758 The Trade Desk OpenPath \ub3c4\uc785\uc740 \uc804\ub144 \ub300\ube44 25% \uc774\uc0c1\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc218\uc775 \uc131\uc7a5\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ubc95\uc801 \ubc18\ubc1c \ub610\ud55c \uc804\ub7b5\uc744 \ud615\uc131\ud569\ub2c8\ub2e4. The New York Times\ub294 2024\ub144 \ub9d0 OpenAI\ub97c \uc0c1\ub300\ub85c \ub3c5\uc810 \uc544\uce74\uc774\ube0c \ubcf4\ud638\ub97c \uc704\ud55c \uc18c\uc1a1\uc744 \uc81c\uae30\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n\uc9c0\uc5ed \ub274\uc2a4 \ud2c8\uc0c8\uc2dc\uc7a5\uc740 \uc2e0\ud765 \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. Tamedia\ub294 700\uac1c \uc2a4\uc704\uc2a4 \uc9c0\uc790\uccb4\ub97c \ub300\uc0c1\uc73c\ub85c 27\uac1c\uc758 \uc8fc\uac04 \ucd08\uc9c0\uc5ed \ub274\uc2a4\ub808\ud130\ub97c \uc6b4\uc601\ud558\uba70 \ub9c8\uc774\ud06c\ub85c \ucee4\ubba4\ub2c8\ud2f0 \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \ube0c\ub79c\ub4dc\ub294 \ub0ae\uc740 \uac04\uc811\ube44\uc640 \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud65c\uc6a9\ud558\uc5ec \ubaa8\ubc14\uc77c \uc6b0\uc120 \ud615\uc2dd\uc744 \uc120\ud638\ud558\ub294 35\uc138 \ubbf8\ub9cc \ub3c5\uc790\ub4e4\uc744 \uc720\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc6a9 \uc555\ubc15, \uad11\uace0 \uc218\uc775 \uc774\ub3d9, \uc778\uc1c4 \ubb3c\ub958\ub294 \ucd94\uac00\uc801\uc778 \ud1b5\ud569\uc744 \uc7a5\ub824\ud558\uc9c0\ub9cc, \ubd84\uc0b0\ub41c \uc18c\uc720 \uad6c\uc870\ub294 \uae00\ub85c\ubc8c \uc2e0\ubb38 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ub2e4\uc591\ud55c \ubaa9\uc18c\ub9ac\ub97c \ubcf4\uc874\ud569\ub2c8\ub2e4.<\/p>\n<p># 7. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 5\uc6d4: RedBird\ub294 The Telegraph \uadf8\ub8f9 \uc778\uc218\uc5d0 \ud569\uc758\ud558\uba70 AI \uae30\ubc18 \uc6b4\uc601 \ubcc0\ud654 \uc18d\uc5d0\uc11c \uc601\uad6d \ud504\ub9ac\ubbf8\uc5c4 \ud0c0\uc774\ud2c0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud22c\uc790 \uad00\uc2ec\uc744 \uc2dc\uc0ac\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 5\uc6d4: Palella Holdings\ub294 La Sicilia \uc2e0\ubb38, \uadf8 \ucd9c\ud310 \ubd80\ubb38, ANSA \ud1b5\uc2e0\uc0ac \uc9c0\ubd84\uc744 \uc778\uc218\ud558\uc5ec \uc774\ud0c8\ub9ac\uc544 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 12\uc6d4: McClatchy Media\ub294 \uc120\ub3c4\uc801\uc778 \uc7a1\uc9c0 \ubc1c\ud589\uc0ac\uc640 \ud569\ubcd1\ud558\uc5ec \uc6d4\uac04 \ubc29\ubb38\uc790 1\uc5b5 \uba85 \uc774\uc0c1\uc744 \ubcf4\uc720\ud55c \ub2e4\uac01\ud654\ub41c \ud50c\ub7ab\ud3fc\uc744 \ud615\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc804 \uc138\uacc4 \uc2e0\ubb38 \uc0b0\uc5c5\uc758 \uc2dc\uc7a5 \ub3d9\ud5a5, \uc131\uc7a5 \ub3d9\ub825, \uc81c\uc57d \uc694\uc778 \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4. \ubcf8 \uc5f0\uad6c\ub294 \uc77c\ubc18 \uc77c\uac04\uc9c0 \ub610\ub294 \uc8fc\uac04 \uc2e0\ubb38\uc758 \ubc1c\ud589, \uc778\uc1c4, \ub514\uc9c0\ud138 \ubc30\ud3ec \ubc0f \uc790\uccb4 \uad11\uace0, \uad6c\ub3c5\/\ud310\ub9e4 \uc218\uc775\uc744 \ud3ec\ud568\ud55c \ucd1d \uc218\uc775\uc744 \uae30\uc900\uc73c\ub85c \uc2dc\uc7a5\uc744 \uc815\uc758\ud558\uba70, \uc7a1\uc9c0, \ub274\uc2a4\ub808\ud130, \ub3c4\uc11c \ucd9c\ud310 \ud65c\ub3d9\uc740 \uc81c\uc678\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc8fc\uc694 \ub3d9\ub825:<br \/>\n\uc2e0\ubb38 \uc0b0\uc5c5\uc740 \uc131\uacf5\uc801\uc778 \uc720\ub8cc\ud654 \uc804\ub7b5\uc5d0 \ud798\uc785\uc740 \ub514\uc9c0\ud138 \uad6c\ub3c5 \uc218\uc775\uc758 \uae09\uc99d, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed 2, 3\uc120 \ub3c4\uc2dc\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960 \uc99d\uac00\ub85c \uc778\ud55c \ub3c5\uc790\uce35 \ud655\ub300, \uc9c0\uc5ed \ubc00\ucc29\ud615 \uad11\uace0 \uc218\uc694 \uc99d\uac00\ub85c \uc778\ud55c \uc9c0\uc5ed \uc2e0\ubb38 \ud65c\uc131\ud654 \ub4f1\uc758 \uae0d\uc815\uc801\uc778 \ub3d9\ub825\uc744 \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc778\uc1c4 \uc2e0\ubb38\uc758 \uc2e0\ub8b0\ub3c4\uac00 \uae08\uc735 \uc77c\uac04\uc9c0\uc758 \ud504\ub9ac\ubbf8\uc5c4 B2B \uad11\uace0\ub97c \uacac\uc778\ud558\uace0 \uc788\uc73c\uba70, \uc815\ubd80 \ubcf4\uc870\uae08 \ubc0f VAT \uba74\uc81c\uac00 \uc778\uc1c4 \ubc1c\ud589 \ubd80\uc218\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \ub274\uc2a4\ub8f8 \uc790\ub3d9\ud654\ub294 \uc6b4\uc601 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc81c\uacf5\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778:<br \/>\n\ubc18\uba74, \uacf5\uae09\ub9dd \uc911\ub2e8 \ubc0f \ud0c4\uc18c \uac00\uaca9 \ucc45\uc815\uc73c\ub85c \uc778\ud55c \uc2e0\ubb38 \uc6a9\uc9c0 \ube44\uc6a9 \uc0c1\uc2b9, \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc758 70% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\ub294 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc778\ud55c \uc218\uc775 \uc7a0\uc2dd, \uc804 \uc138\uacc4 Z\uc138\ub300 \ub3c5\uc790\ub4e4\uc758 \ub274\uc2a4 \uc2e0\ub8b0\ub3c4 \ud558\ub77d \ubc0f \ub274\uc2a4 \ud68c\ud53c \ud604\uc0c1, \uc778\uc1c4\ubb3c \uc720\ud1b5\uc744 \uc704\ud55c \uc18c\ub9e4 \uc720\ud1b5 \ucc44\ub110 \ud1b5\ud569\uc73c\ub85c \uc778\ud55c \ucd5c\uc885 \ubc30\uc1a1 \ube44\uc6a9 \uc99d\uac00 \ub4f1 \uc5ec\ub7ec \uc81c\uc57d \uc694\uc778\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc608\uce21:<br \/>\n2024\ub144 \uc804 \uc138\uacc4 \uc2e0\ubb38 \uc0b0\uc5c5 \uaddc\ubaa8\ub294 832\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \ucd94\uc815\ub418\uba70, 2025\ub144\uc5d0\ub294 821\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc608\uce21 \uae30\uac04(2025-2030\ub144) \ub3d9\uc548 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, 2025\ub144\uc5d0\ub294 \uc720\ub7fd\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc138\ubd84\ud654 \ubc0f \ubd84\uc11d \ubc94\uc704:<br \/>\n\ubcf4\uace0\uc11c\ub294 \ud50c\ub7ab\ud3fc(\uc778\uc1c4, \ub514\uc9c0\ud138), \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378(\uad11\uace0 \uc218\uc775, \uad6c\ub3c5\/\ud310\ub9e4 \uc218\uc775, \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f \ubd80\ub300 \uc11c\ube44\uc2a4), \ubc1c\ud589 \ube48\ub3c4(\uc77c\uac04, \uc8fc\uac04, \uae30\ud0c0), \ud615\uc2dd(\ube0c\ub85c\ub4dc\uc2dc\ud2b8, \ud0c0\ube14\ub85c\uc774\ub4dc, \ubca0\ub97c\ub9ac\ub108), \uc5b8\uc5b4(\uc601\uc5b4, \uc911\uad6d\uc5b4, \uc2a4\ud398\uc778\uc5b4, \uc544\ub78d\uc5b4, \uae30\ud0c0), \uc720\ud1b5 \ucc44\ub110(\uac00\uc815 \ubc30\ub2ec, \uac00\ud310\ub300\/\uc18c\ub9e4, \uc628\ub77c\uc778 \ubc0f \ubaa8\ubc14\uc77c \uc571, \uc560\uadf8\ub9ac\uac8c\uc774\ud130), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubd80\ubb38(\uc18c\ub9e4 \ubc0f FMCG, BFSI, \uae30\uc220 \ubc0f \uc804\uc790, \uc790\ub3d9\ucc28, \uc815\ubd80 \ubc0f \uacf5\uacf5 \uc11c\ube44\uc2a4, \uae30\ud0c0) \ubc0f \uc9c0\uc5ed\ubcc4(\ubd81\ubbf8, \ub0a8\ubbf8, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ub85c \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd:<br \/>\n\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. News Corp, Gannett Co., Inc., The New York Times Company, Axel Springer SE, Schibsted ASA \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 \ud504\ub85c\ud544\uc774 \uc0c1\uc138\ud788 \ub2e4\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uad6c \ubc29\ubc95\ub860:<br \/>\n\ubcf8 \ubcf4\uace0\uc11c\uc758 \uc5f0\uad6c \ubc29\ubc95\ub860\uc740 1\ucc28 \ubc0f 2\ucc28 \uc870\uc0ac\ub97c \ud1b5\ud574 \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. 1\ucc28 \uc870\uc0ac\ub294 \ub274\uc2a4\ub8f8 \uc784\uc6d0, \uc9c0\uc5ed \uc778\uc1c4 \ud611\ud68c, \uad11\uace0 \ub300\ud589\uc0ac \ubc0f \uc720\ud1b5 \ud30c\ud2b8\ub108\uc640\uc758 \uc778\ud130\ubdf0 \ubc0f \uc124\ubb38 \uc870\uc0ac\ub97c \ud3ec\ud568\ud558\uba70, 2\ucc28 \uc870\uc0ac\ub294 UNESCO, WAN-IFRA, Pew Research Center, \uad6d\uac00 \ud1b5\uacc4\uccad, OECD \ubbf8\ub514\uc5b4 \uc804\ub9dd \ubcf4\uace0\uc11c \ub4f1 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacf5\uac1c \uc790\ub8cc\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uaddc\ubaa8 \uc0b0\uc815 \ubc0f \uc608\uce21\uc740 \uc0dd\uc0b0 \ubc0f \ubb34\uc5ed \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud558\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uacfc \ubc1c\ud589\uc0ac \ub864\uc5c5 \ubc0f \ubc1c\ud589 \ubd80\uc218 \ube44\uad50\ub97c \ud1b5\ud55c \uc0c1\ud5a5\uc2dd \uac80\uc99d\uc744 \uacb0\ud569\ud558\uc5ec \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \uc5f0\uac04 \uc5c5\ub370\uc774\ud2b8\ub418\uba70, \ud569\ubcd1, \uc8fc\uc694 \uac00\uaca9 \ubcc0\ub3d9 \ub610\ub294 \uaddc\uc81c \ubcc0\uacbd \uc2dc \uc911\uac04 \uc5c5\ub370\uc774\ud2b8\uac00 \uc9c4\ud589\ub418\uc5b4 \ub192\uc740 \uc2e0\ub8b0\ub3c4\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd:<br \/>\n\ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uc2dc\uc7a5\uc758 \uc7a0\uc7ac\uc801 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \uc81c\uacf5\ud558\uc5ec, \ubbf8\uac1c\ucc99 \uc601\uc5ed\uacfc \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32928","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/32928"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=32928"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/32928\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=32928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=32928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=32928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}