{"id":33199,"date":"2026-02-09T13:35:05","date_gmt":"2026-02-09T13:35:05","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/free-ad-supported-streaming-tv-market-mordor\/"},"modified":"2026-09-11T14:01:19","modified_gmt":"2026-09-11T05:01:19","slug":"free-ad-supported-streaming-tv-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/free-ad-supported-streaming-tv-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ubb34\ub8cc \uad11\uace0 \uae30\ubc18 \uc2a4\ud2b8\ub9ac\ubc0d TV \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026\ub144 &#8211; 2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/free-ad-supported-streaming-tv-market-1756987794954-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/free-ad-supported-streaming-tv-market-size-image-1768489879716.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ucee4\ub125\ud2f0\ub4dc TV \uac00\uad6c \ubcf4\uae09\ub960 \uae09\uc99d<\/li>\n<li class=\"toc-level-3\">4.2.2 \uad11\uace0\uc8fc\uac00 \uc120\ud615 TV\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 CTV\ub85c \uc804\ud658<\/li>\n<li class=\"toc-level-3\">4.2.3 FAST \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \ud1b5\ud55c \ud734\uba74 \uc2a4\ud29c\ub514\uc624 IP \uc218\uc775\ud654<\/li>\n<li class=\"toc-level-3\">4.2.4 OEM \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc5c5\uccb4\uc758 FAST \uc11c\ube44\uc2a4 \ubc88\ub4e4\ub9c1<\/li>\n<li class=\"toc-level-3\">4.2.5 \uad6d\uacbd \uac04 \ucd9c\uc2dc\ub97c \uc704\ud55c AI \uae30\ubc18 \ud558\uc774\ud37c \ud604\uc9c0\ud654<\/li>\n<li class=\"toc-level-3\">4.2.6 CPM\uc744 \ub192\uc774\ub294 \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \uc1fc\ud551 \uac00\ub2a5\ud55c \uad11\uace0 \ud615\uc2dd<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc99d\uac00\ud558\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc0ac\uae30 \/ IVT \ube44\uc728<\/li>\n<li class=\"toc-level-3\">4.3.2 \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.3 \ucc44\ub110 \ud0d0\uc0c9 \ud53c\ub85c \ubc0f \uc2dc\uccad\uc790 \uc774\ud0c8<\/li>\n<li class=\"toc-level-3\">4.3.4 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654 (GDPR, CPRA \ub4f1)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uc0b0\uc5c5 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1\uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.2 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ucf58\ud150\uce20 \uc7a5\ub974\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc601\ud654 \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.1.2 \ub274\uc2a4 \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc2a4\ud3ec\uce20 \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.1.4 \ub9ac\uc5bc\ub9ac\ud2f0 \ubc0f \ube44\ub300\ubcf8 \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.1.5 \ud0a4\uc988 \ubc0f \uac00\uc871 \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.1.6 \ub2e4\ud050\uba58\ud130\ub9ac \ubc0f \uad50\uc721 \ucc44\ub110<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \ucc44\ub110 \ud615\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc120\ud615 FAST \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc8fc\ubb38\ud615 AVOD \ub77c\uc774\ube0c\ub7ec\ub9ac<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uc720\ud1b5 \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 OEM \uc18c\uc720 \uc2a4\ub9c8\ud2b8 TV \ud50c\ub7ab\ud3fc<\/li>\n<li class=\"toc-level-3\">5.3.2 OTT \uc6b0\uc120 \uc560\uadf8\ub9ac\uac8c\uc774\ud130 (Pluto, Tubi \ub4f1)<\/li>\n<li class=\"toc-level-3\">5.3.3 \ubc29\uc1a1\uc0ac \uc18c\uc720 \uc571<\/li>\n<li class=\"toc-level-3\">5.3.4 \ud1b5\uc2e0\uc0ac \ubc0f ISP \ud50c\ub7ab\ud3fc<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uae30\uae30 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc2a4\ub9c8\ud2b8 TV<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc2a4\ud2b8\ub9ac\ubc0d \uc2a4\ud2f1 \ubc0f \ubc15\uc2a4<\/li>\n<li class=\"toc-level-3\">5.4.3 \ubaa8\ubc14\uc77c \ubc0f \ud0dc\ube14\ub9bf<\/li>\n<li class=\"toc-level-3\">5.4.4 \ub370\uc2a4\ud06c\ud1b1 \ubc0f \ub178\ud2b8\ubd81<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \uc778\uc2a4\ud2b8\ub9bc \ube44\ub514\uc624 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \uc1fc\ud551 \uac00\ub2a5 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc2a4\ud3f0\uc11c\uc2ed \/ \ube0c\ub79c\ub4dc \ucc44\ub110<\/li>\n<li class=\"toc-level-3\">5.5.4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc624\ubc84\ub808\uc774 \/ \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.6.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.2.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.6.2.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.6.2.4 \ub7ec\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.6.2.5 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.6.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.6.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.6.3.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.6.3.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.5 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.6.3.6 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.6.4 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.6.4.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.6.4.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.6.4.1.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.6.4.1.3 \uae30\ud0c0 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.6.4.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.6.4.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.6.4.2.2 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-5\">5.6.4.2.3 \uae30\ud0c0 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">5.6.5 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.5.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.6.5.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.6.5.3 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Amazon.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.2 Fox Corporation (Tubi, Inc.)<\/li>\n<li class=\"toc-level-3\">6.4.3 Paramount Global (Pluto Inc.)<\/li>\n<li class=\"toc-level-3\">6.4.4 Roku, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.5 Comcast Corporation (Xumo, LLC)<\/li>\n<li class=\"toc-level-3\">6.4.6 Samsung Electronics Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.7 LG Electronics Inc.<\/li>\n<li class=\"toc-level-3\">6.4.8 Vizio Holding Corp.<\/li>\n<li class=\"toc-level-3\">6.4.9 Sinclair Broadcast Group, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.10 Sling TV LLC<\/li>\n<li class=\"toc-level-3\">6.4.11 Plex, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Crackle Plus, LLC<\/li>\n<li class=\"toc-level-3\">6.4.13 Cineverse Corp.<\/li>\n<li class=\"toc-level-3\">6.4.14 Amagi Corporation<\/li>\n<li class=\"toc-level-3\">6.4.15 Blue Ant Media Inc.<\/li>\n<li class=\"toc-level-3\">6.4.16 Trusted Media Brands, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.17 Warner Bros. Discovery, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.18 Lions Gate Entertainment Corp.<\/li>\n<li class=\"toc-level-3\">6.4.19 The Walt Disney Company<\/li>\n<li class=\"toc-level-3\">6.4.20 Banijay Rights Limited<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubb34\ub8cc \uad11\uace0 \uae30\ubc18 \uc2a4\ud2b8\ub9ac\ubc0d TV(FAST) \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd<\/p>\n<p>\ubb34\ub8cc \uad11\uace0 \uae30\ubc18 \uc2a4\ud2b8\ub9ac\ubc0d TV(FAST) \uc2dc\uc7a5\uc740 \uc720\ub8cc \ucf00\uc774\ube14 \uc11c\ube44\uc2a4\uc5d0\uc11c \ubc97\uc5b4\ub098 \ubb34\ub8cc \uad11\uace0 \uc9c0\uc6d0 \ud658\uacbd\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uae09\uaca9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. Mordor Intelligence\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, FAST \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2026\ub144 143\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 312\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 16.91%\ub97c \uae30\ub85d\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. 2025\ub144 \uae30\uc900 \ubd81\ubbf8 \uc9c0\uc5ed\uc774 71.10%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 22.10%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825<\/p>\n<p>FAST \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \ub3d9\ub825\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1.  \ucee4\ub125\ud2f0\ub4dc TV(CTV) \uac00\uad6c \ubcf4\uae09\ub960 \uc99d\uac00: \uc2a4\ub9c8\ud2b8 TV \uac00\uaca9 \ud558\ub77d\uacfc \uad11\ub300\uc5ed \uc778\ud504\ub77c \uac1c\uc120\uc73c\ub85c FAST \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac \uace0\uac1d\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0bc\uc131 TV \ud50c\ub7ec\uc2a4\uc640 \uac19\uc740 OEM \ud50c\ub7ab\ud3fc\uc740 \uc0ac\uc804 \uc124\uce58\ub41c FAST \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc6a9\uc774\ud558\uac8c \ud558\uba70, \ud1b5\uc2e0\uc0ac \ubc0f ISP \ud30c\ud2b8\ub108\ub4e4\uc740 \uc778\ud130\ub137 \uc694\uae08\uc81c\uc640 FAST \ucc44\ub110\uc744 \ubb36\uc5b4 \uace0\uac1d \uc720\uc9c0 \ubc0f ARPU(\uac00\uc785\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775)\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub300\uaddc\ubaa8 \ub3c4\ub2ec \uac00\ub2a5\uc131\uc744 \uc81c\uacf5\ud558\uc5ec CPM(1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9) \uc0c1\uc2b9\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<br \/>\n2.  \uc120\ud615 TV\uc5d0\uc11c CTV\ub85c\uc758 \uad11\uace0\uc8fc \uc804\ud658: \uad11\uace0\uc8fc\ub4e4\uc740 \uc80a\uc740 \ucf54\ub4dc \ucee4\ud305 \uc2dc\uccad\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc120\ud615 \ubc29\uc1a1 \uc608\uc0b0\uc744 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 CTV \uc778\ubca4\ud1a0\ub9ac\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Fox Corporation\uc5d0 \ub530\ub974\uba74 Tubi\uc758 \uad11\uace0 \uc218\uc775\uc740 \uc774\ub7ec\ud55c \uc804\ud658\uc73c\ub85c \uc778\ud574 2024\ub144 4\ubd84\uae30\uc5d0 31% \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30, \ube48\ub3c4 \uc81c\ud55c, \ud3d0\uc1c4 \ub8e8\ud504 \uae30\uc5ec\ub3c4 \uce21\uc815 \ub4f1 \uc120\ud615 TV\uac00 \uc81c\uacf5\ud560 \uc218 \uc5c6\ub294 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uacfc \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n3.  \ud734\uba74 \uc2a4\ud29c\ub514\uc624 IP\uc758 FAST \ub77c\uc774\ube0c\ub7ec\ub9ac \ud1b5\ud55c \uc218\uc775\ud654: \uc2a4\ud29c\ub514\uc624\ub4e4\uc740 \uae30\uc874 \ucf58\ud150\uce20 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c FAST \ucc44\ub110\uc5d0 \ub77c\uc774\uc120\uc2a4\ud558\uc5ec \ucd94\uac00\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub77c\uc774\uc628\uc2a4\uac8c\uc774\ud2b8\uc640 NBC\uc720\ub2c8\ubc84\uc124\uc740 \uc7a5\ub974\ubcc4 \ubc88\ub4e4\uc744 \ud050\ub808\uc774\uc158\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \uc218\uc775 \ud750\ub984\uc744 \ub9cc\ub4e4\uace0, \uc624\ub798\ub41c \uc2dc\ub9ac\uc988\uc758 \uc218\uba85\uc744 \uc5f0\uc7a5\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc2dc\uccad\uc790\uc5d0\uac8c \ub178\ucd9c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \ucf58\ud150\uce20 \ud3ed\uc744 \ub113\ud788\uace0 \uc2dc\uccad \uc2dc\uac04\uc744 \ub298\ub9ac\uba70 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uacf5\uae09\uc744 \ud655\ub300\ud569\ub2c8\ub2e4.<br \/>\n4.  OEM \uc2a4\ub9c8\ud2b8 TV\uc758 FAST \uc11c\ube44\uc2a4 \ubc88\ub4e4\ub9c1: \uc0bc\uc131 \ubc0f LG\uc640 \uac19\uc740 OEM \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc0ac\ub4e4\uc740 \uae30\uae30 \uc124\uc815 \uc2dc FAST \uc11c\ube44\uc2a4\ub97c \uae30\ubcf8\uc73c\ub85c \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc720\uc785\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc774\ub294 \uc124\uce58 \uacfc\uc815 \uc5c6\uc774 \uc989\uac01\uc801\uc778 \uc2dc\uccad \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0, \ud1b5\uc2e0\uc0ac \ubc0f ISP\uc640\uc758 \ubc88\ub4e4\ub9c1\uc744 \ud1b5\ud574 \uace0\uac1d \uc774\ud0c8\ub960\uc744 \ub0ae\ucd94\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n5.  \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \uc1fc\ud37c\ube14 \uad11\uace0 \ud615\uc2dd: \uc778\ud130\ub799\ud2f0\ube0c \uad11\uace0\ub294 \uc218\ub3d9\uc801\uc778 \ub178\ucd9c\uc744 \uce21\uc815 \uac00\ub2a5\ud55c \ucc38\uc5ec\ub85c \uc804\ud658\uc2dc\ud0b5\ub2c8\ub2e4. BrightLine\uc5d0 \ub530\ub974\uba74, \ud0ed\ud22c\uc0f5(tap-to-shop) \ube44\ub514\uc624 \uad11\uace0\uc758 \ucc38\uc5ec\uc728\uc740 \uc77c\ubc18 \ud504\ub9ac\ub864 \uad11\uace0\ubcf4\ub2e4 3~5\ubc30 \ub192\uc558\uc2b5\ub2c8\ub2e4. QR \ucf54\ub4dc \ubc0f \ub9ac\ubaa8\ucee8 \ud504\ub86c\ud504\ud2b8\uc640 \uac19\uc740 \uae30\ub2a5\uc740 \uc2dc\uccad\uc790\uac00 \ud654\uba74\uc744 \ubc97\uc5b4\ub098\uc9c0 \uc54a\uace0 \uac70\ub798\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec, \uad11\uace0\uc8fc\uc5d0\uac8c 25~40% \ub192\uc740 CPM \ud504\ub9ac\ubbf8\uc5c4\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. AI \ub3c4\uad6c\ub294 \uc778\uad6c \ud1b5\uacc4 \ubc0f \ud589\ub3d9 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ubc84\ub808\uc774\ub97c \uac1c\uc778\ud654\ud558\uc5ec \uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \uc800\ud574 \uc694\uc778<\/p>\n<p>FAST \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1.  \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc0ac\uae30\uc728 \uc99d\uac00: \ubb34\ud6a8 \ud2b8\ub798\ud53d\uc740 \uad11\uace0\uc8fc\uc758 \uc2e0\ub8b0\ub97c \ud6fc\uc190\ud558\uace0 \uc9c0\ucd9c \uc7a0\uc7ac\ub825\uc744 \uc57d\ud654\uc2dc\ud0b5\ub2c8\ub2e4. \uc0ac\uae30\uc131 \ub178\ucd9c\uc740 \ucea0\ud398\uc778 \ubcf4\uace0\uc11c\ub97c \ubd80\ud480\ub824 \uad11\uace0 \ub300\ud589\uc0ac\ub4e4\uc774 \ub354 \uc5c4\uaca9\ud55c \uac80\uc99d\uc744 \uc694\uad6c\ud558\uace0 \uc778\uc99d\ub41c \uc778\ubca4\ud1a0\ub9ac\ub85c \uc608\uc0b0\uc744 \uc804\ud658\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc740 ads.txt, SSAI \uc6cc\ud130\ub9c8\ud0b9, MRC \uc778\uc99d \uc81c3\uc790 \uac10\uc0ac \ub4f1\uc5d0 \ud22c\uc790\ud558\uc5ec \uc704\ud611\uc744 \uc644\ud654\ud558\uc9c0\ub9cc, \uc774\ub294 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud558\ub294 \uaddc\uc815 \uc900\uc218 \ube44\uc6a9\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4.<br \/>\n2.  \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \ube44\uc6a9 \uc0c1\uc2b9: \uc778\uae30 \uc601\ud654 \ubc0f \uc2a4\ud3ec\uce20 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uacbd\uc7c1 \uc2ec\ud654\ub294 \uc2dc\uac04\ub2f9 \ub77c\uc774\uc120\uc2a4 \ube44\uc6a9\uc744 \ub192\uc5ec, \uc81c3\uc790 \ub77c\uc774\ube0c\ub7ec\ub9ac\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\ub294 \uc6b4\uc601\uc790\ub4e4\uc5d0\uac8c \ubd80\ub2f4\uc744 \uc90d\ub2c8\ub2e4. \uad8c\ub9ac \ubcf4\uc720\uc790\ub4e4\uc774 \ud504\ub9ac\ubbf8\uc5c4 \ud0c0\uc774\ud2c0\uc744 \uc790\uccb4 \uc11c\ube44\uc2a4\ub85c \uc804\ud658\ud558\uba74\uc11c \ub098\uba38\uc9c0 \uce74\ud0c8\ub85c\uadf8\uc758 \uac00\uaca9\uc774 \uc0c1\uc2b9\ud558\uace0, \uc774\ub294 \uc18c\uaddc\ubaa8 FAST \ucc44\ub110\uc758 \ub9c8\uc9c4 \uac10\uc18c \ub610\ub294 \uc2dc\uc7a5 \uc774\ud0c8\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n3.  \ucc44\ub110 \ud0d0\uc0c9 \ud53c\ub85c \ubc0f \uc774\ud0c8: \uc218\ub9ce\uc740 FAST \ucc44\ub110\uc758 \ub4f1\uc7a5\uc740 \uc2dc\uccad\uc790\ub4e4\uc5d0\uac8c \ucc44\ub110 \ud0d0\uc0c9 \ud53c\ub85c\ub97c \uc720\ubc1c\ud558\uace0 \uc774\ud0c8\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc758 \uc131\uc219\ud55c FAST \uc2dc\uc7a5\uc5d0\uc11c \uc774\ub7ec\ud55c \uacbd\ud5a5\uc774 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n4.  \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654: EU\uc758 GDPR \ubc0f \uce98\ub9ac\ud3ec\ub2c8\uc544\uc758 CCPA\uc640 \uac19\uc740 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654\ub294 \ub370\uc774\ud130 \ucc98\ub9ac \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0, \uad11\uace0\uc8fc\ub4e4\uc774 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc81c\uc57d\uc744 \uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \ucf58\ud150\uce20 \uc7a5\ub974: \uc2a4\ud3ec\uce20 \ucc44\ub110\uc740 2031\ub144\uae4c\uc9c0 21.95%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ub77c\uc774\ube0c \uc2a4\ud3ec\uce20\ub294 \ub192\uc740 CPM \ud504\ub9ac\ubbf8\uc5c4\uc744 \ud615\uc131\ud569\ub2c8\ub2e4. \uc601\ud654 \ucc44\ub110\uc740 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 25.10%\ub85c \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uba70, \ube44\uc218\uae30 \uc2dc\uac04\ub300\uc5d0 \uae34 \uc2dc\uccad \uc2dc\uac04\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<br \/>\n*   \ucc44\ub110 \ud615\uc2dd: \uc120\ud615 FAST \ucc44\ub110\uc740 2025\ub144 \uc2dc\uccad \uc810\uc720\uc728 67.20%\ub97c \ucc28\uc9c0\ud558\uba70, \ubc29\uc1a1 TV\uc5d0\uc11c \uc774\uc5b4\uc9c0\ub294 &#8216;\ub9b0\ubc31(lean-back)&#8217; \uc2dc\uccad \uc2b5\uad00\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4. \uc8fc\ubb38\ud615 AVOD(On-Demand AVOD)\ub294 2031\ub144\uae4c\uc9c0 22.97%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uba70, \uc2dc\uccad\uc790\uac00 \uc790\uc2e0\uc758 \uc2a4\ucf00\uc904\uc744 \uc81c\uc5b4\ud558\ub824\ub294 \uc120\ud638\ub3c4 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ud50c\ub7ab\ud3fc: OEM \uc2a4\ub9c8\ud2b8 TV \ud658\uacbd\uc740 2025\ub144 \ub9e4\ucd9c \uc810\uc720\uc728 41.10%\ub85c \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc73c\uba70, \uc0bc\uc131 TV \ud50c\ub7ec\uc2a4\uc640 LG \ucc44\ub110\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \ud1b5\uc2e0\uc0ac \ubc0f ISP \ud50c\ub7ab\ud3fc\uc740 2031\ub144\uae4c\uc9c0 22.50%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70, \uad11\ub300\uc5ed \uc694\uae08\uc81c\uc640 FAST \ub77c\uc778\uc5c5\uc744 \ubb36\uc5b4 \uace0\uac1d \uc774\ud0c8\uc744 \uc904\uc785\ub2c8\ub2e4.<br \/>\n*   \uae30\uae30 \uc720\ud615: \uc2a4\ub9c8\ud2b8 TV\ub294 2025\ub144 \uc2dc\uccad \uc2dc\uac04\uc758 53.60%\ub97c \ucc28\uc9c0\ud558\uba70, \uac00\uc871 \ub2e8\uc704\uc758 \uacf5\ub3d9 \uc2dc\uccad\uc5d0 \uc120\ud638\ub418\ub294 \ub300\ud615 \ud654\uba74\uc73c\ub85c \uc778\ud574 \uc120\ub450\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \ubc0f \ud0dc\ube14\ub9bf\uc740 2031\ub144\uae4c\uc9c0 22.30%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uba70, Z\uc138\ub300\uc640 \uc54c\ud30c \uc138\ub300\uac00 \uc774\ub3d9 \uc911\uc5d0 \uc9e7\uc740 \ud615\uc2dd\uc758 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\ub294 \uacbd\ud5a5\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<br \/>\n*   \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc720\ud615: \uc778\uc2a4\ud2b8\ub9bc \ube44\ub514\uc624 \uad11\uace0\ub294 2025\ub144 \ub178\ucd9c\uc758 78.20%\ub97c \ucc28\uc9c0\ud558\uba70, \uc804\ud1b5\uc801\uc778 TV \uad11\uace0 \ud615\uc2dd\uacfc \uc720\uc0ac\ud569\ub2c8\ub2e4. \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \uc1fc\ud37c\ube14 \uad11\uace0\ub294 2031\ub144\uae4c\uc9c0 22.40%\uc758 CAGR\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70, QR \ucf54\ub4dc \ud504\ub86c\ud504\ud2b8 \ubc0f \ub9ac\ubaa8\ucee8 \ud074\ub9ad\uacfc \uac19\uc740 \uae30\ub2a5\uc73c\ub85c \uc804\ud658\uc728\uc744 2% \uc774\uc0c1 \ub192\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 FAST \uc2dc\uc7a5\uc758 71.10%\ub97c \ucc28\uc9c0\ud558\uba70, \uc131\uc219\ud55c \uad11\ub300\uc5ed \ubcf4\uae09\ub960\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc5d0 \ub2a5\uc219\ud55c \uad11\uace0 \uc0dd\ud0dc\uacc4\uac00 \uac15\uc810\uc785\ub2c8\ub2e4. \ubbf8\uad6d \uc120\uac70 \uc8fc\uae30\uc640 \uac19\uc740 \uc8fc\uc694 \uc774\ubca4\ud2b8\ub294 FAST \uc778\ubca4\ud1a0\ub9ac\uc758 100%\ub97c \ucc44\uc6b0\ub294 \ub4f1 \ud655\uc7a5\uc131\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \uc5b8\uc5b4 \ubc0f \uaddc\uc81c\ub85c \uc778\ud574 \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc9c0\ub9cc, \uad6c\ub3c5\ub8cc \uc778\uc0c1\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc774 \ubb34\ub8cc \ub300\uc548\uc73c\ub85c \uc804\ud658\ud558\uba74\uc11c \uc131\uc7a5\uc138\ub97c \ubcf4\uc785\ub2c8\ub2e4. GDPR\uc740 \ub370\uc774\ud130 \ucc98\ub9ac \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf30\uc9c0\ub9cc, \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc\uc758 \uc2e0\ub8b0\ub97c \ub192\uc600\uc2b5\ub2c8\ub2e4. AI \ub354\ube59\uc740 \ud604\uc9c0\ud654 \ube44\uc6a9\uc744 \ucd5c\ub300 70% \uc808\uac10\ud558\uc5ec \uad6d\uacbd\uc744 \ub118\ub294 \uc11c\ube44\uc2a4 \ucd9c\uc2dc\ub97c \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2031\ub144\uae4c\uc9c0 22.10%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540 \ub4f1 \uc2a4\ub9c8\ud2b8\ud3f0 \uc911\uc2ec \ubb38\ud654\uad8c\uc5d0\uc11c\ub294 \uc800\ub300\uc5ed\ud3ed \ud504\ub85d\uc2dc\ub85c \uc555\ucd95\ub41c \uad11\uace0 \uae30\ubc18 \ub4dc\ub77c\ub9c8\ub97c \uc2dc\uccad\ud569\ub2c8\ub2e4. \ud55c\uad6d\uc740 \uc815\ubd80 \ubcf4\uc870\uae08 \uc9c0\uc6d0\uc744 \ubc1b\uc544 \uc9c0\uc5ed \uc804\uc5ed\uc73c\ub85c \uc624\ub9ac\uc9c0\ub110 FAST \ucc44\ub110\uc744 \uc218\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\uc2e0\uc0ac\ub4e4\uc740 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uc704\ud55c \uc81c\ub85c \ub808\uc774\ud305 \ub370\uc774\ud130\ub97c \ubc88\ub4e4\ub9c1\ud558\uc5ec \uc811\uadfc\uc131 \uc7a5\ubcbd\uc744 \uc6b0\ud68c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>FAST \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \ub2e8\uc77c \ud50c\ub808\uc774\uc5b4\uac00 \uc804 \uc138\uacc4 \uc2dc\uccad \uc2dc\uac04\uc758 15% \uc774\uc0c1\uc744 \ud1b5\uc81c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. OEM \ud50c\ub7ab\ud3fc\uc740 \ud558\ub4dc\uc6e8\uc5b4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc628\ubcf4\ub529\uc744 \uc6a9\uc774\ud558\uac8c \ud558\uba70, \ucf58\ud150\uce20 \uc911\uc2ec \uc560\uadf8\ub9ac\uac8c\uc774\ud130\ub294 \ubc29\ub300\ud55c \uce74\ud0c8\ub85c\uadf8\uc640 \ub370\uc774\ud130 \uae30\ubc18 \uac1c\uc778\ud654\ub85c \ucc28\ubcc4\ud654\ud569\ub2c8\ub2e4. \ubc29\uc1a1\uc0ac\ub294 \uae30\uc874 \uce74\ud0c8\ub85c\uadf8\ub97c FAST \ucc44\ub110\ub85c \uc804\ud658\ud558\uc5ec \uc120\ud615 \uc218\uc775\uc744 \ubcf4\uc644\ud558\uba70, \ud1b5\uc2e0\uc0ac\ub294 \ud1b5\ud569 \ud328\ud0a4\uc9c0\ub97c \ud1b5\ud574 ARPU\ub97c \ub192\uc774\ub824 \ud569\ub2c8\ub2e4. \uae30\uc220 \ud601\uc2e0\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud615\uc131\ud558\uba70, \uc5e3\uc9c0 \uce90\uc2f1, \ubca1\ud130 \uc784\ubca0\ub529, \uc778\ud130\ub799\ud2f0\ube0c \uad11\uace0 \ud65c\uc131\ud654 \ub4f1\uc758 \ud2b9\ud5c8 \ucd9c\uc6d0\uc774 \ud65c\ubc1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uc5ed\ub7c9\uc740 \ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\uc2ed\uc5d0\uc11c \uc911\uc694\ud55c \ud310\ub9e4 \ud3ec\uc778\ud2b8\uac00 \ub429\ub2c8\ub2e4. \ub77c\uc774\uc120\uc2a4 \ube44\uc6a9 \uc0c1\uc2b9\uc740 \uc6d4\ub9c8\ud2b8\uc758 Vizio \uc778\uc218\uc640 \uac19\uc740 \uc218\uc9c1 \ud1b5\ud569\uc744 \ucd09\uc9c4\ud558\uc5ec TV \ud558\ub4dc\uc6e8\uc5b4, FAST \uc11c\ube44\uc2a4 \ubc0f \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uae30\ud68c\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \ube44\uc601\uc5b4\uad8c \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ud604\uc9c0 \ucf58\ud150\uce20 \ud560\ub2f9\ub7c9\uc774 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ud615\uc131\ud558\uba70, \uc9c0\uc5ed \uc2a4\ud29c\ub514\uc624 \ub610\ub294 \uc815\ubd80 \ubbf8\ub514\uc5b4 \uc704\uc6d0\ud68c\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uae30\uc5c5<\/p>\n<p>*   Amazon.com, Inc.<br \/>\n*   Fox Corporation (Tubi, Inc.)<br \/>\n*   Paramount Global (Pluto Inc.)<br \/>\n*   Roku, Inc.<br \/>\n*   Comcast Corporation (Xumo, LLC)<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 2\uc6d4: Outbrain\uc774 Teads\ub97c 9\uc5b5 \ub2ec\ub7ec\uc5d0 \uc778\uc218\ud558\uc5ec \ucf58\ud150\uce20 \ucd94\ucc9c\uacfc \ucee4\ub125\ud2f0\ub4dc TV \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: Walmart\uac00 Vizio\ub97c 23\uc5b5 \ub2ec\ub7ec\uc5d0 \uc778\uc218\ud558\uc5ec \uc2a4\ub9c8\ud2b8 TV \ube0c\ub79c\ub4dc\uc640 FAST \uc2a4\ud2b8\ub9ac\ubc0d \uac70\uc810\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: Fox Corporation\uc740 Tubi\uac00 2024\ub144\uc5d0 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU) 9,700\ub9cc \uba85\uacfc \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uac04 100\uc5b5 \uc2dc\uac04\uc744 \ub2ec\uc131\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: FOX\uc640 Tubi\uc5d0\uc11c \uc911\uacc4\ub41c Super Bowl LIX\ub294 \ucd1d 8\uc5b5 \ub2ec\ub7ec\uc758 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860<\/p>\n<p>\ubb34\ub8cc \uad11\uace0 \uae30\ubc18 \uc2a4\ud2b8\ub9ac\ubc0d TV \uc2dc\uc7a5\uc740 \ucf54\ub4dc \ucee4\ud305 \ud604\uc0c1, \uad11\uace0\uc8fc\uc758 \uc608\uc0b0 \uc804\ud658, \uae30\uc220 \ud601\uc2e0\uc5d0 \ud798\uc785\uc5b4 \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac08 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \ube44\uc6a9 \uc0c1\uc2b9 \ubc0f \uad11\uace0 \uc0ac\uae30\uc640 \uac19\uc740 \ub3c4\uc804 \uacfc\uc81c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, OEM \ubc88\ub4e4\ub9c1, \uc778\ud130\ub799\ud2f0\ube0c \uad11\uace0, \uadf8\ub9ac\uace0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \ube60\ub978 \uc131\uc7a5\uc740 \uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801\uc778 \ud655\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \uad11\uace0 \uae30\ubc18 \ubb34\ub8cc \uc2a4\ud2b8\ub9ac\ubc0d TV(FAST) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \ud658\uacbd, \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21, \uacbd\uc7c1 \uad6c\ub3c4, \uadf8\ub9ac\uace0 \ubbf8\ub798 \uae30\ud68c\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\nFAST \uc2dc\uc7a5\uc740 2026\ub144 143.3\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 312.9\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc2a4\ud3ec\uce20 \ucf58\ud150\uce20 \ucc44\ub110\uc740 \uc5f0\ud3c9\uade0 21.95%\uc758 \uac00\uc7a5 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\ub825<br \/>\n\uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c\ub294 \ucee4\ub125\ud2f0\ub4dc TV \ubcf4\uae09\ub960 \uc99d\uac00, \uad11\uace0\uc8fc\ub4e4\uc758 \uc120\ud615 TV\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 CTV\ub85c\uc758 \uc804\ud658, \uc720\ud734 \uc2a4\ud29c\ub514\uc624 IP\ub97c FAST \ub77c\uc774\ube0c\ub7ec\ub9ac\ub85c \ud65c\uc6a9\ud55c \uc218\uc775\ud654, OEM \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc0ac\ub4e4\uc758 FAST \uc11c\ube44\uc2a4 \ubc88\ub4e4\ub9c1, AI \uae30\ubc18\uc758 \ucd08\uc9c0\uc5ed\ud654(hyper-localisation)\ub97c \ud1b5\ud55c \uad6d\uacbd \uac04 \ud655\uc7a5, \uadf8\ub9ac\uace0 \uc0c1\ud638\uc791\uc6a9 \ubc0f \uad6c\ub9e4 \uac00\ub2a5\ud55c \uad11\uace0 \ud615\uc2dd \ub3c4\uc785\uc73c\ub85c \uc778\ud55c CPM(Cost Per Mille) \uc0c1\uc2b9 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 FAST \ud50c\ub7ab\ud3fc\uc774 \uc120\ud615 TV \ub300\ube44 \ud0c0\uac9f\ud305 \uac00\ub2a5\ud55c \ub3c4\ub2ec \ubc94\uc704, \uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654, \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc81c\uacf5\ud558\uc5ec \ub354 \ub192\uc740 \ud22c\uc790 \uc218\uc775\ub960\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uc810 \ub54c\ubb38\uc5d0 FAST\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9 \ubc0f \uad6c\ub9e4 \uac00\ub2a5\ud55c \uad11\uace0 \ud615\uc2dd\uc740 \uc2dc\uccad\uc790 \ucc38\uc5ec\ub3c4\ub97c \ucd5c\ub300 5\ubc30 \ub192\uc774\uace0, CPM\uc744 25-40% \uc0c1\uc2b9\uc2dc\ucf1c \ud50c\ub7ab\ud3fc \uc218\uc775\ud654\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<br \/>\n\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc0ac\uae30 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT) \uc99d\uac00, \ucf58\ud150\uce20 \ub77c\uc774\uc120\uc2a4 \ube44\uc6a9 \uc0c1\uc2b9, \ucc44\ub110 \ud0d0\uc0c9 \ud53c\ub85c\ub3c4 \ubc0f \uc2dc\uccad\uc790 \uc774\ud0c8, \uadf8\ub9ac\uace0 GDPR \ubc0f CPRA\uc640 \uac19\uc740 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc9c0\uc5ed \ubc0f \ud50c\ub7ab\ud3fc\ubcc4 \ud1b5\ucc30<br \/>\n\uc9c0\uc5ed\ubcc4\ub85c\ub294 \ubd81\ubbf8\uac00 \uc804 \uc138\uacc4 FAST \uc2dc\uc7a5 \ub9e4\ucd9c\uc758 71.10%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ub192\uc740 \uc2a4\ub9c8\ud2b8 TV \ubcf4\uae09\ub960\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc2dc\uc7a5\uc758 \uc131\uc219\ub3c4\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. OEM \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc0ac(\uc0bc\uc131, LG \ub4f1)\ub294 FAST \uc11c\ube44\uc2a4\ub97c \uc0ac\uc804 \uc124\uce58\ud558\uc5ec \ud50c\ub7ab\ud3fc \ub9e4\ucd9c\uc758 41.10%\ub97c \ud655\ubcf4\ud558\uba70 \uc2dc\uc7a5\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>5. \uc2dc\uc7a5 \uc138\ubd84\ud654<br \/>\n\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<br \/>\n*   \ucf58\ud150\uce20 \uc7a5\ub974: \uc601\ud654, \ub274\uc2a4, \uc2a4\ud3ec\uce20, \ub9ac\uc5bc\ub9ac\ud2f0, \ud0a4\uc988, \ub2e4\ud050\uba58\ud130\ub9ac \ucc44\ub110 \ub4f1<br \/>\n*   \ucc44\ub110 \ud615\uc2dd: \uc120\ud615 FAST \ucc44\ub110, \uc8fc\ubb38\ud615 AVOD \ub77c\uc774\ube0c\ub7ec\ub9ac<br \/>\n*   \uc720\ud1b5 \ud50c\ub7ab\ud3fc: OEM \uc18c\uc720 \uc2a4\ub9c8\ud2b8 TV \ud50c\ub7ab\ud3fc, OTT \uc6b0\uc120 \uc560\uadf8\ub9ac\uac8c\uc774\ud130(Pluto, Tubi \ub4f1), \ubc29\uc1a1\uc0ac \uc18c\uc720 \uc571, \ud1b5\uc2e0\uc0ac \ubc0f ISP \ud50c\ub7ab\ud3fc<br \/>\n*   \uae30\uae30 \uc720\ud615: \uc2a4\ub9c8\ud2b8 TV, \uc2a4\ud2b8\ub9ac\ubc0d \uc2a4\ud2f1 \ubc0f \ubc15\uc2a4, \ubaa8\ubc14\uc77c \ubc0f \ud0dc\ube14\ub9bf, \ub370\uc2a4\ud06c\ud1b1 \ubc0f \ub178\ud2b8\ubd81<br \/>\n*   \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc720\ud615: \uc778\uc2a4\ud2b8\ub9bc \ube44\ub514\uc624 \uad11\uace0, \uc0c1\ud638\uc791\uc6a9 \ubc0f \uad6c\ub9e4 \uac00\ub2a5 \uad11\uace0, \uc2a4\ud3f0\uc11c\uc2ed\/\ube0c\ub79c\ub4dc \ucc44\ub110, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc624\ubc84\ub808\uc774\/\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0<br \/>\n*   \uc9c0\uc5ed: \ubd81\ubbf8(\ubbf8\uad6d, \uce90\ub098\ub2e4, \uba55\uc2dc\ucf54), \uc720\ub7fd(\ub3c5\uc77c, \uc601\uad6d, \ud504\ub791\uc2a4, \ub7ec\uc2dc\uc544 \ub4f1), \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(\uc911\uad6d, \uc77c\ubcf8, \uc778\ub3c4, \ud55c\uad6d, \ud638\uc8fc \ub4f1), \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8<\/p>\n<p>6. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d, \uadf8\ub9ac\uace0 Amazon, Fox (Tubi), Paramount Global (Pluto), Roku, Samsung, LG \ub4f1 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc0c1\uc138 \ud504\ub85c\ud544\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 FAST \uc2dc\uc7a5\uc758 \ud604\uc7ac \uac00\uce58, \uc131\uc7a5 \ub3d9\ub825, \uc81c\uc57d \uc694\uc778, \uc8fc\uc694 \ud2b8\ub80c\ub4dc \ubc0f \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ud30c\uc545\ud558\uc5ec, \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc774 \ubbf8\ub798 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33199","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/33199"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=33199"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/33199\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=33199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=33199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=33199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}