{"id":33391,"date":"2026-02-09T15:33:22","date_gmt":"2026-02-09T15:33:22","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/media-market-mordor\/"},"modified":"2026-03-27T17:45:37","modified_gmt":"2026-03-27T08:45:37","slug":"media-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/media-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/media-market-1733714884435-media-market-tocc.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/media-market-size-image-1767809787270.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ubd81\ubbf8 \ubc0f \uc720\ub7fd\uc758 \uad11\uace0 \uc9c0\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d \uacc4\uce35 \uc131\uc7a5<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc544\uc2dc\uc544 \uc9c0\uc5ed \uc5b8\uc5b4 OTT \ucf58\ud150\uce20 \uc218\uc694 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc911\ub3d9 \uc804\uc5ed\uc758 \uc2a4\ud3ec\uce20 \uc911\uc2ec \ubbf8\ub514\uc5b4 \uad8c\ub9ac \uc778\ud50c\ub808\uc774\uc158<\/li>\n<li class=\"toc-level-3\">4.2.4 \ubbf8\uad6d \uc2a4\ud29c\ub514\uc624\uc758 AI \uc0dd\uc131 \ucf58\ud150\uce20 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uae09\uc99d<\/li>\n<li class=\"toc-level-3\">4.2.5 LATAM\uc5d0\uc11c \ud655\uc7a5\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \uacbd\uc81c \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc778\ub3c4 \ubc0f \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc815\ubd80 \uc9c0\uc6d0 \ub514\uc9c0\ud138 \uc6b0\uc120 \uc815\ucc45<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 ARPU\ub97c \ub2a5\uac00\ud558\ub294 \ucf58\ud150\uce20 \ud68d\ub4dd \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.2 \ud30c\ud3b8\ud654\ub41c \uad6d\uc81c IP \ub77c\uc774\uc120\uc2a4 \uccb4\uc81c<\/li>\n<li class=\"toc-level-3\">4.3.3 \uace0\uc131\uc7a5 APAC \uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801\uc778 \ubd88\ubc95 \ubcf5\uc81c<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc131\uc219 \uacbd\uc81c\uc5d0\uc11c \uad6c\ub3c5\ud615 SVOD\uc758 \ud3ec\ud654<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.5 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.5.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.5.2 \uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.5.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.5.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.5.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 TV \ubc0f \ub77c\ub514\uc624 \ubc29\uc1a1<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc601\ud654 \ubc0f \uc74c\uc545<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc6f9\/\ub514\uc9c0\ud138 \ucf58\ud150\uce20<\/li>\n<li class=\"toc-level-3\">5.1.4 \uc778\uc1c4 \ub9e4\uccb4<\/li>\n<li class=\"toc-level-3\">5.1.5 \uae30\ud0c0 \uc720\ud615 (\uac8c\uc784, \ub77c\uc774\ube0c \uc774\ubca4\ud2b8)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc218\uc775 \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uad11\uace0 \uc9c0\uc6d0<\/li>\n<li class=\"toc-level-3\">5.2.2 \uad6c\ub3c5<\/li>\n<li class=\"toc-level-3\">5.2.3 \ud6c4\uc6d0<\/li>\n<li class=\"toc-level-3\">5.2.4 \uae30\ud0c0 \uc218\uc775 \ubaa8\ub378<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.3.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.3.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.3.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.3.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.3.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.3.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.3.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.3.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.3.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.3.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.3.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.3.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.3.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.3.3.6 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.3.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.3.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.3.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.3.4.3 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.3.4.4 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.3.4.5 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.3.4.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.3.5 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.3.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-4\">5.3.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.3.5.3 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.3.6 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.3.6.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-4\">5.3.6.2 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc804\ub7b5\uc801 \uac1c\ubc1c<\/li>\n<li class=\"toc-level-2\">6.2 \uacf5\uae09\uc5c5\uccb4 \ud3ec\uc9c0\uc154\ub2dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.3 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.3.1 Apple Inc.<\/li>\n<li class=\"toc-level-3\">6.3.2 Netflix Inc.<\/li>\n<li class=\"toc-level-3\">6.3.3 The Walt Disney Company<\/li>\n<li class=\"toc-level-3\">6.3.4 Comcast Corporation<\/li>\n<li class=\"toc-level-3\">6.3.5 AT&amp;T Inc.<\/li>\n<li class=\"toc-level-3\">6.3.6 Sony Group Corporation<\/li>\n<li class=\"toc-level-3\">6.3.7 Roku Inc.<\/li>\n<li class=\"toc-level-3\">6.3.8 Paramount Global<\/li>\n<li class=\"toc-level-3\">6.3.9 ByteDance (TikTok)<\/li>\n<li class=\"toc-level-3\">6.3.10 iHeartMedia Inc.<\/li>\n<li class=\"toc-level-3\">6.3.11 Amazon .com Inc.<\/li>\n<li class=\"toc-level-3\">6.3.12 Alphabet Inc. (YouTube)<\/li>\n<li class=\"toc-level-3\">6.3.13 Warner Bros Discovery Inc.<\/li>\n<li class=\"toc-level-3\">6.3.14 Spotify Technology SA<\/li>\n<li class=\"toc-level-3\">6.3.15 Tencent Music Entertainment Group<\/li>\n<li class=\"toc-level-3\">6.3.16 Fox Corporation<\/li>\n<li class=\"toc-level-3\">6.3.17 Live Nation Entertainment Inc.<\/li>\n<li class=\"toc-level-3\">6.3.18 Lions Gate Entertainment Corp.<\/li>\n<li class=\"toc-level-3\">6.3.19 AMC Networks Inc.<\/li>\n<li class=\"toc-level-3\">6.3.20 Bilibili Inc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd (2026-2031)<\/p>\n<p># 1. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5\ub960<\/p>\n<p>\ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 2026\ub144 2\uc870 2,400\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc815\ub418\uba70, 2025\ub144 2\uc870 1,600\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c \uc131\uc7a5\ud558\uc5ec 2031\ub144\uc5d0\ub294 2\uc870 6,900\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 3.71%\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\uac00 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc774\uba70, \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc744 \uc720\ud615(TV \ubc0f \ub77c\ub514\uc624 \ubc29\uc1a1, \uc601\ud654 \ubc0f \uc74c\uc545, \uc6f9\/\ub514\uc9c0\ud138 \ucf58\ud150\uce20, \uc778\uc1c4 \ub9e4\uccb4 \ub4f1), \uc218\uc775 \ubaa8\ub378(\uad11\uace0 \uc9c0\uc6d0, \uad6c\ub3c5, \ud6c4\uc6d0 \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p># 2. \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc8fc\uc694 \ub3d9\ud5a5<\/p>\n<p>\ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc740 \uacfc\uac70\uc758 \uace0\uc131\uc7a5 \uc704\uc8fc \ud655\uc7a5 \uc804\ub7b5\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc218\uc775\uc131 \uc911\uc2ec\uc758 \ud6a8\uc728\uc801\uc778 \uc6b4\uc601\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uad6c\ub3c5\uacfc \uad11\uace0 \uc218\uc775\uc744 \uacb0\ud569\ud558\uc5ec \uc218\uc775\uc131\uc744 \ubc29\uc5b4\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144 \ub514\uc9c0\ud138 \uad11\uace0 \uc218\uc775\uc740 \uc804\ub144 \ub300\ube44 15% \uc99d\uac00\ud55c 2,590\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uba70 \ud50c\ub7ab\ud3fc \uacbd\uc81c\uc758 \ud575\uc2ec \ub3d9\ub825\uc73c\ub85c \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc9c0\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub294 \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775(ARPU)\uc744 \uce68\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc2dc\uccad\uc790\uce35\uc744 \ud655\ub300\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 \uc911\ub3d9 \uc9c0\uc5ed\uc758 \uc2a4\ud3ec\uce20 \ubbf8\ub514\uc5b4 \uc911\uacc4\uad8c\ub8cc \uc778\uc0c1\uc740 \uc218\uc775 \uc99d\ub300\uc640 \ub3d9\uc2dc\uc5d0 \ube44\uc6a9 \uc555\ubc15 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\ubc18\uc758 \uc81c\uc791 \ub3c4\uad6c\ub294 \uac1c\ubc1c \uc8fc\uae30\ub97c \ub2e8\ucd95\uc2dc\ucf1c \uc2a4\ud29c\ub514\uc624\ub4e4\uc774 \ub300\uaddc\ubaa8 \uc608\uc0b0 \uc99d\uc561 \uc5c6\uc774\ub3c4 \ucf58\ud150\uce20 \uc0dd\uc0b0\ub7c9\uc744 \ub298\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc2e0\ud765 \uacbd\uc81c\uad6d\uc774 \uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc99d\uac00\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\ub294 \ubc18\uba74, \ubd81\ubbf8\uc640 \uac19\uc740 \uc131\uc219 \uc2dc\uc7a5\uc740 \uc9c0\uac11 \uc810\uc720\uc728 \uc720\uc9c0\uc640 \uc774\ud0c8\ub960 \uad00\ub9ac\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d:<br \/>\n*   \ucf58\ud150\uce20 \uc720\ud615\ubcc4: \uc6f9 \ubc0f \ub514\uc9c0\ud138 \ucf58\ud150\uce20\uac00 2025\ub144 38.92%\uc758 \uac00\uc7a5 \ud070 \uc218\uc775 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, 2031\ub144\uae4c\uc9c0 12.45%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc218\uc775 \ubaa8\ub378\ubcc4: \uad11\uace0 \uc9c0\uc6d0 \ubd80\ubb38\uc774 2025\ub144 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 51.32%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ud6c4\uc6d0(Sponsorship)\uc740 8.82%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8\uac00 2025\ub144 \uc804\uccb4 \uc218\uc775\uc758 30.22%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc740 2031\ub144\uae4c\uc9c0 6.70%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p># 3. \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\ub825 (Drivers)<\/p>\n<p>*   \uad11\uace0 \uc9c0\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc758 \uc131\uc7a5: \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \uad11\uace0 \uc9c0\uc6d0 \uc694\uae08\uc81c\ub294 \uac00\uaca9\uc5d0 \ubbfc\uac10\ud55c \uc2dc\uccad\uc790\ub97c \uc720\uce58\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \ub300\uaddc\ubaa8 \uc2dc\uccad\uc790\uce35\uc744 \uc81c\uacf5\ud558\uba70 \ud50c\ub7ab\ud3fc \uacbd\uc81c\ub97c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub137\ud50c\ub9ad\uc2a4\uc758 2025\ub144 1\ubd84\uae30 13% \ub9e4\ucd9c \uc99d\uac00\ub294 \uc774\ub7ec\ud55c \ubaa8\ub378\uc774 \uac00\uc785\uc790 \uc99d\uac00\uc138 \ub454\ud654 \uc18d\uc5d0\uc11c\ub3c4 \ub9e4\ucd9c\uc744 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub514\uc988\ub2c8 \uc5ed\uc2dc \uc720\uc0ac\ud55c \uc694\uae08\uc81c \ub3c4\uc785 \ud6c4 2025\ub144 \uc2a4\ud2b8\ub9ac\ubc0d \uc218\uc775\uc131\uc744 \ub2ec\uc131\ud558\uba70, \uc798 \uc2e4\ud589\ub41c \uad11\uace0 \ud615\uc2dd\uc774 \ucf58\ud150\uce20 \uc608\uc0b0 \uc0ad\uac10 \uc5c6\uc774 \uc774\ud0c8\ub960\uc744 \uc0c1\uc1c4\ud560 \uc218 \uc788\uc74c\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \uc9c0\uc5ed \uc5b8\uc5b4 OTT \ucf58\ud150\uce20 \uc218\uc694 \uc99d\uac00: \uc778\ub3c4\uc640 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc815\ubd80 \uc8fc\ub3c4 \ub514\uc9c0\ud138 \uc6b0\uc120 \uc815\ucc45\uc740 \uad11\ub300\uc5ed \ubc0f \ubaa8\ubc14\uc77c \ubcf4\uae09\ub960\uc744 \ud655\ub300\ud558\uc5ec OTT \uc81c\uacf5\uc5c5\uccb4\uac00 \uc774\uc804\uc5d0 \uc18c\uc678\ub418\uc5c8\ub358 2, 3\uc120 \ub3c4\uc2dc \uc778\uad6c\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uccad\uc790\ub4e4\uc740 \uae00\ub85c\ubc8c \ube14\ub85d\ubc84\uc2a4\ud130\ubcf4\ub2e4\ub294 \uc9c0\uc5ed \ubb38\ud654\ub97c \ubc18\uc601\ud558\ub294 \ud604\uc9c0 \uc81c\uc791 \ub4dc\ub77c\ub9c8, \ucf54\ubbf8\ub514, \ub9ac\uc5bc\ub9ac\ud2f0 \ucf58\ud150\uce20\uc5d0 \ub354 \ud070 \uad00\uc2ec\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc5ed \ucf58\ud150\uce20\ub294 \uad6d\uc81c \ud0c0\uc774\ud2c0\ubcf4\ub2e4 40-60% \ub0ae\uc740 \uc608\uc0b0\uc73c\ub85c \uc81c\uc791\ub418\uc9c0\ub9cc, \ub354 \ub192\uc740 \uc2dc\uccad \uc9c0\uc18d \uc2dc\uac04\uc744 \uae30\ub85d\ud558\uc5ec \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \ub192\uc785\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \uc9c0\uc5ed \uc2a4\ud3ec\uce20 \ubbf8\ub514\uc5b4 \uc911\uacc4\uad8c\ub8cc \uc778\uc0c1: \uad6d\ubd80 \ud380\ub4dc\uc640 \uc720\ub8cc TV \uc0ac\uc5c5\uc790\ub4e4\uc740 \uad6d\uac00\uc758 \uc18c\ud504\ud2b8 \ud30c\uc6cc\ub97c \uac15\ud654\ud558\uace0 \uad6c\ub3c5\uc790 \uc720\uce58\ub97c \uc704\ud574 \uc8fc\uc694 \ucd95\uad6c, \ud3ec\ubbac\ub7ec 1, e\uc2a4\ud3ec\uce20 \ucf58\ud150\uce20\uc5d0 \uacf5\uaca9\uc801\uc73c\ub85c \uc785\ucc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2022-2024\ub144 \uc0ac\uc774 \uc77c\ubd80 \ucd95\uad6c \ud328\ud0a4\uc9c0\uc758 \uc911\uacc4\uad8c\ub8cc\ub294 30% \uc774\uc0c1 \uc0c1\uc2b9\ud558\uc5ec \uc9c0\uc5ed \uc804\uccb4 \uc9c0\ucd9c\uc744 \ub298\ub838\uc9c0\ub9cc, \ubc29\uc1a1\uc0ac \ub9c8\uc9c4\uc5d0 \uc555\ubc15\uc744 \uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   AI \uae30\ubc18 \ucf58\ud150\uce20 \uc81c\uc791 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ud655\uc0b0: \uc0dd\uc131\ud615 AI \ub3c4\uad6c\ub294 \uc0ac\uc804 \uc2dc\uac01\ud654, \ubcf4\uc870 \uc601\uc0c1, \ub514\uc9c0\ud138 \uc790\uc0b0 \uc0dd\uc131\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AMC Networks\uc640 Runway\uc758 \uc81c\ud734, CJ ENM\uc758 AI \uc560\ub2c8\uba54\uc774\uc158 &#8220;Cat Biggie&#8221;\ub294 AI\uac00 \ub9c8\ucf00\ud305 \ud0c0\uc784\ub77c\uc778\uc744 \ub2e8\ucd95\ud558\uace0 \ub178\ub3d9 \uc9d1\uc57d\uc801\uc778 \uc560\ub2c8\uba54\uc774\uc158 \ud30c\uc774\ud504\ub77c\uc778\uc5d0\uc11c \uc778\ub825\uc744 \uc808\uac10\ud558\ub294 \ucc3d\uc758\uc801 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ucd08\uae30 \ub3c4\uc785 \uae30\uc5c5\ub4e4\uc740 \uc0dd\uc0b0 \uc8fc\uae30\uac00 \ucd5c\ub300 30% \ub2e8\ucd95\ub418\uc5b4 \ucf58\ud150\uce20 \uce74\ud0c8\ub85c\uadf8\ub97c \ub354 \ube60\ub974\uac8c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub2e4\uace0 \ubcf4\uace0\ud569\ub2c8\ub2e4.<\/p>\n<p># 4. \uc2dc\uc7a5 \uc131\uc7a5 \uc800\ud574 \uc694\uc778 (Restraints)<\/p>\n<p>*   ARPU\ub97c \ub2a5\uac00\ud558\ub294 \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9 \uc99d\uac00: 2024\ub144 \uc0c1\uc704 6\uac1c \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub294 \ucf58\ud150\uce20\uc5d0 1,260\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud588\uc9c0\ub9cc, \ud575\uc2ec \uc2dc\uc7a5\uc758 ARPU\ub294 3% \ubbf8\ub9cc\uc73c\ub85c \uc99d\uac00\ud558\uc5ec \uc601\uc5c5 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud588\uc2b5\ub2c8\ub2e4. \uc911\uc18c\ud615 \ud50c\ub7ab\ud3fc\uc740 \ud504\ub85c\uadf8\ub7a8 \ud3ed\uacfc \ud604\uae08 \ud750\ub984 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc0ac\uc774\uc5d0\uc11c \uc5b4\ub824\uc6b4 \uc120\ud0dd\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc131\uc219 \uacbd\uc81c\uad8c\uc758 SVOD \uad6c\ub3c5 \ud3ec\ud654: \ubbf8\uad6d\uacfc \uc11c\uc720\ub7fd \uac00\uad6c\ub294 \ud3c9\uade0 4\uac1c\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uad6c\ub3c5\uc744 \uc774\uc6a9\ud558\uba70, \uc6d4\ubcc4 \uc774\ud0c8\ub960\uc740 \uc57d 5%\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. \uc2e0\uaddc \uac00\uc785\uc790 \uc99d\uac00\ub294 \uc8fc\ub85c \uacbd\uc7c1\uc0ac\ub85c\ubd80\ud130\uc758 \uc804\ud658\uc774\uba70, \uc774\ub294 \uc131\uc7a5\uc744 \uc81c\ub85c\uc12c \uacbd\uc7c1\uc73c\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \ub192\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uacfc \ud504\ub85c\ubaa8\uc158 \ud560\uc778\uc740 \ub9c8\uc9c4\uc744 \uc7a0\uc2dd\ud558\uba70, \ubc88\ub4e4, \uad11\uace0 \uc694\uae08\uc81c, \uac00\uc0c1 \ub9e4\uc810\uacfc \uac19\uc740 \uacbd\ud5d8\uc801 \ubd80\uac00 \uae30\ub2a5\uc73c\ub85c\uc758 \uc804\ub7b5\uc801 \uc804\ud658\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<p># 5. \uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc720\ud615\ubcc4 \ubd84\uc11d: \ub514\uc9c0\ud138 \ucf58\ud150\uce20\uac00 \uc18c\ube44 \ud45c\uc900\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40<br \/>\n    \uc6f9 \ubc0f \ub514\uc9c0\ud138 \ucf58\ud150\uce20\ub294 2025\ub144 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 38.92%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 2026-2031\ub144 \ub3d9\uc548 12.45%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc0c1\uc2dc \ubaa8\ubc14\uc77c \uc5f0\uacb0\uc131, \uc26c\uc6b4 \ucf58\ud150\uce20 \ubc1c\uacac, \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \uac1c\uc778\ud654\ub294 \uc2dc\uccad\uc790 \uae30\ub300\ub97c \uc7ac\uc124\uc815\ud558\uc5ec \uc120\ud615 TV \ubc0f \ub77c\ub514\uc624\uc5d0\uc11c \uafb8\uc900\ud788 \uc2dc\uccad\uc790\ub97c \uc720\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc1c4 \ub9e4\uccb4\ub294 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc9c0\ub9cc, \ub274\uc695\ud0c0\uc784\uc988\uc640 \uac19\uc740 \ud504\ub9ac\ubbf8\uc5c4 \uc720\ub8cc \uc800\ub110\ub9ac\uc998\uc740 2025\ub144 1\ubd84\uae30\uc5d0 25\ub9cc \uba85\uc758 \ub514\uc9c0\ud138 \uad6c\ub3c5\uc790\ub97c \ucd94\uac00\ud558\uba70 \ud68c\ubcf5\ub825\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uac8c\uc784, \ud31f\uce90\uc2a4\ud2b8, \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc774\ubca4\ud2b8\ub294 \ube44\ub514\uc624\uc640 \uad50\ucc28\ud558\uba70 \uc0c1\ud638\uc791\uc6a9\uc801\uc778 \ud50c\ub808\uc774\uc640 \uc218\ub3d9\uc801\uc778 \uc18c\ube44\ub97c \uacb0\ud569\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc218\uc775 \ubaa8\ub378\ubcc4 \ubd84\uc11d: \uad11\uace0\uc758 \ubd80\ud65c\uc774 \uc218\uc775\ud654 \ubc29\uc2dd\uc744 \ubcc0\ud654<br \/>\n    \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4\ub294 2025\ub144 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 51.32%\ub97c \ucc28\uc9c0\ud558\uba70, \uad6c\ub3c5 \ud53c\ub85c\ub3c4 \uc5c6\uc774 \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub3d9\uc801 \uad11\uace0 \uc0bd\uc785 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc785\ucc30\uc740 \ud50c\ub7ab\ud3fc\uc774 \ub300\uc911\uc774 \uc544\ub2cc \ud2b9\uc815 \ucf54\ud638\ud2b8\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec CPM\uc744 \ub192\uc774\uace0, \ucd1d \uad11\uace0 \ubd80\ud558\uac00 \uc801\ub354\ub77c\ub3c4 \uc778\ubca4\ud1a0\ub9ac \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \ud6c4\uc6d0\uc740 \ub354 \uc791\uc740 \uaddc\ubaa8\uc774\uc9c0\ub9cc, \uc80a\uc740 \uce35\uc5d0\uac8c \ubc18\ud5a5\uc744 \uc77c\uc73c\ud0a4\ub294 \ub9de\ucda4\ud615 \ube0c\ub79c\ub4dc \ud1b5\ud569\uc5d0 \ud798\uc785\uc5b4 8.82%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uad6c\ub3c5 \uc218\uc775\uc740 \ub454\ud654\ub418\uace0 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \ud50c\ub7ab\ud3fc \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \ucc28\ubcc4\ud654\ud558\ub294 \uc8fc\uc694 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p># 6. \uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 30.22%\uc758 \uc218\uc775 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uac00\uc785\uc790 \uc99d\uac00\uc138 \ub454\ud654\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc815\uad50\ud55c \uad11\uace0 \uc0dd\ud0dc\uacc4\uc640 \ud504\ub9ac\ubbf8\uc5c4 \uac00\uaca9 \uc218\uc6a9\ub3c4 \ub355\ubd84\uc5d0 \uac00\uc7a5 \ub192\uc740 ARPU\ub97c \ucc3d\ucd9c\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. Max-Paramount+ \ud1b5\ud569 \ub17c\uc758\uc640 \uac19\uc740 \ud1b5\ud569 \ud65c\ub3d9\uc740 \ube44\uc6a9 \uc2dc\ub108\uc9c0\uc640 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 TV\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud1b5\ud569 \uad11\uace0 \uae30\uc220 \uc2a4\ud0dd\uc744 \uc704\ud55c \ub178\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n*   \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74: \ubaa8\ubc14\uc77c \uc6b0\uc120 \uc18c\ube44, \uc911\uc0b0\uce35 \uc18c\ub4dd \uc99d\uac00, \uc20f\ud3fc \ube44\ub514\uc624\ub97c \uc218\uc775\ud654\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \uacbd\uc81c \ud50c\ub7ab\ud3fc\uc5d0 \ud798\uc785\uc5b4 \ub9e4\ub825\uc801\uc778 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ube0c\ub77c\uc9c8\uc740 \ud604\uc9c0 \uc81c\uc791\uc5d0 \ub300\ud55c \uc138\uae08 \uc778\uc13c\ud2f0\ube0c\uc640 \uac15\ub825\ud55c \ud3ec\ub974\ud22c\uac08\uc5b4 \ucf58\ud150\uce20 \uc218\uc694\uc5d0 \ud798\uc785\uc5b4 \uc774 \uc9c0\uc5ed \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uada4\ub3c4\ub97c \uc120\ub3c4\ud569\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: 2031\ub144\uae4c\uc9c0 6.70%\uc758 CAGR\uc774 \uc608\uc0c1\ub418\ub294 \uc774 \uc9c0\uc5ed\uc740 \uc815\ubd80 \uc9c0\uc6d0 \uad11\uc12c\uc720 \ubcf4\uae09\uacfc \uae00\ub85c\ubc8c OTT \ud50c\ub808\uc774\uc5b4\ub97c \uc720\uc778\ud558\ub294 \ube14\ub85d\ubc84\uc2a4\ud130 \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c \uc778\uc218\uc5d0 \ud798\uc785\uc5b4 \uc131\uc7a5\ud569\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \uc5c4\uaca9\ud55c \ud604\uc9c0 \ucf58\ud150\uce20 \ucffc\ud130\uc640 \ubd84\uc5f4\ub41c \uc5b8\uc5b4 \uc2dc\uc7a5\uc73c\ub85c \uc778\ud574 \uc644\ub9cc\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uba70, \uc815\uad50\ud55c \ud604\uc9c0\ud654 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub137\ud50c\ub9ad\uc2a4\uc640 TF1\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ud569\uc791 \ud22c\uc790\uac00 \uad6d\ub0b4 \ubc29\uc1a1 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud655\ubcf4\ud558\uace0 \uaddc\uc81c \uc9c0\uce68\uc744 \ucda9\uc871\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uc778\ub3c4\uc640 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \ub18d\ucd0c \uc5f0\uacb0\uc131 \uc99d\uac00\ub294 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud655\ub300\ud558\uba70, \uc9c0\uc5ed \uc5b8\uc5b4 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub294 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0 \uc774\ud0c8\ub960\uc744 \ub0ae\ucda5\ub2c8\ub2e4.<\/p>\n<p># 7. \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uae30\uc5c5<\/p>\n<p>\uc0b0\uc5c5 \uacbd\uc7c1\uc740 \ubb34\ubd84\ubcc4\ud55c \ud655\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \ud6a8\uc728\uc801\uc778 \uc601\uc5c5 \ub9c8\uc9c4 \ub2ec\uc131\uc73c\ub85c \uc804\ud658\ub418\uc5c8\uc2b5\ub2c8\ub2e4. 80\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ud30c\ub77c\ub9c8\uc6b4\ud2b8-\uc2a4\uce74\uc774\ub304\uc2a4 \ud569\ubcd1\uc740 \uadf9\uc7a5, \uc2a4\ud2b8\ub9ac\ubc0d, \uc778\ud130\ub799\ud2f0\ube0c \ud615\uc2dd\uc744 \uc544\uc6b0\ub974\ub294 \ud655\uc7a5 \uac00\ub2a5\ud55c IP \ub77c\uc774\ube0c\ub7ec\ub9ac\uc5d0 \ub300\ud55c \ud22c\uc790\uc790\ub4e4\uc758 \ub192\uc740 \uac00\uce58\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub137\ud50c\ub9ad\uc2a4\ub294 \uad11\uace0 \uc694\uae08\uc81c \ucd9c\uc2dc\uc640 \uac8c\uc784 \ud655\uc7a5\uc73c\ub85c \uafb8\uc900\ud788 10% \uc911\ubc18\ub300\uc758 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud558\uba70, \ubbfc\ucca9\ud55c \uac00\uaca9 \ucc45\uc815\uacfc \uacb0\ud569\ub420 \ub54c \uc120\uc810\uc790 \uc774\uc810\uc774 \uc5ec\uc804\ud788 \uc720\ud6a8\ud568\uc744 \uc785\uc99d\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uaddc\ubaa8 \ud50c\ub808\uc774\uc5b4\ub4e4\uc740 \uae30\uc220 \ub610\ub294 \uc7a5\ub974 \uc804\ubb38\ud654\ub97c \ud1b5\ud574 \ucc28\ubcc4\ud654\ub97c \ucd94\uad6c\ud569\ub2c8\ub2e4. AMC Networks\ub294 Runway\uc640 \ud611\ub825\ud558\uc5ec \ub9c8\ucf00\ud305 \uc790\uc0b0 \uc0dd\uc131\uc744 \uc790\ub3d9\ud654\ud558\uace0, CJ ENM\uc740 AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \uc560\ub2c8\uba54\uc774\uc158\uc744 \uc81c\uc791\ud569\ub2c8\ub2e4. \uc5f0\uacb0\ud615 TV\uc5d0\uc11c\ub294 Amazon Ads\uc640 Roku\uac00 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud569\ud558\uc5ec \ubbf8\uad6d \uac00\uad6c\uc758 80%\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc758 \uc804\uc7a5\uc740 \uc774\uc81c \uc778\ud130\ub799\ud2f0\ube0c \uc774\ubca4\ud2b8, \ud06c\ub9ac\uc5d0\uc774\ud130 \uc218\uc775\ud654 \uae30\ub2a5, \uac1c\ubcc4 \uc2a4\ud3ec\uce20 \ub9ac\uadf8 \ub610\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \uc911\uc2ec\uc73c\ub85c \ud55c \ub9c8\uc774\ud06c\ub85c \uad6c\ub3c5 \ud328\uc2a4\ub85c \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc774 \uc131\uc219\ud568\uc5d0 \ub530\ub77c IP \ud1b5\uc81c\ub825\uacfc \uae30\uc220 \ubbfc\ucca9\uc131\uc774 \ud611\uc0c1\ub825\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc804\ub7b5\uc801 \uc81c\ud734\ub294 \uc2b9\uc790 \ub3c5\uc2dd \ub0b4\ub7ec\ud2f0\ube0c\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc704\ud5d8\uc744 \ubd84\uc0b0\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \ucc3d\ucd9c\ud558\ub294 \uc0dd\ud0dc\uacc4 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c\uc758 \uc2e4\uc6a9\uc801\uc778 \uc804\ud658\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uae30\uc5c5: Apple Inc., Netflix, Inc., The Walt Disney Company, Comcast Corporation, AT&#038;T Inc.<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5 (2025\ub144 6\uc6d4-7\uc6d4):<br \/>\n*   2025\ub144 7\uc6d4: \ud30c\ub77c\ub9c8\uc6b4\ud2b8\uac00 \ub3c4\ub110\ub4dc \ud2b8\ub7fc\ud504\uc5d0\uac8c 1,600\ub9cc \ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud558\uace0 \uc18c\uc1a1\uc744 \ud574\uacb0\ud558\uc5ec \uc2a4\uce74\uc774\ub304\uc2a4 \ubbf8\ub514\uc5b4\uc640\uc758 \ud569\ubcd1\uc744 \uc704\ud55c \uae38\uc744 \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 6\uc6d4: \ub137\ud50c\ub9ad\uc2a4\uc640 TF1\uc740 2026\ub144 \ub137\ud50c\ub9ad\uc2a4 \ud504\ub791\uc2a4\uc5d0 \ud504\ub791\uc2a4 \uc0c1\uc5c5 \ucc44\ub110 \ubc0f \uc8fc\ubb38\ud615 \ud504\ub85c\uadf8\ub7a8\uc744 \ucd94\uac00\ud558\ub294 \uc120\uad6c\uc801\uc778 \uacc4\uc57d\uc744 \uccb4\uacb0\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 6\uc6d4: Amazon Ads\uc640 Roku\ub294 \ube0c\ub79c\ub4dc\uac00 \ubbf8\uad6d \uc5f0\uacb0\ud615 TV \uac00\uad6c\uc758 80%\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 6\uc6d4: \ub514\uc988\ub2c8\ub294 Disney+, Hulu, ESPN \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac00\uc0c1 \ub9e4\uc810 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 6\uc6d4: CJ ENM\uc740 \uc644\uc804 AI \uc0dd\uc131 \uc560\ub2c8\uba54\uc774\uc158 &#8220;Cat Biggie&#8221;\ub97c \uacf5\uac1c\ud558\uba70 AI \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5 \uc815\uc758, \uc5f0\uad6c \ubc29\ubc95\ub860, \uc8fc\uc694 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc694\uc778, \uae30\uc220 \uc804\ub9dd, \uacbd\uc7c1 \ud658\uacbd, \uadf8\ub9ac\uace0 \ubbf8\ub798 \uc131\uc7a5 \uc608\uce21\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uaddc\ubaa8 \uc608\uce21<br \/>\n\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 2026\ub144 2.24\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 2.69\uc870 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uc774\ub294 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 TV \ubc0f \ub77c\ub514\uc624 \ubc29\uc1a1, \uc601\ud654 \ubc0f \uc74c\uc545, \uc6f9\/\ub514\uc9c0\ud138 \ucf58\ud150\uce20, \uc778\uc1c4 \ub9e4\uccb4, \uae30\ud0c0 \uc720\ud615(\uac8c\uc784, \ub77c\uc774\ube0c \uc774\ubca4\ud2b8)\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. \uc218\uc775 \ubaa8\ub378\uc740 \uad11\uace0 \uc9c0\uc6d0, \uad6c\ub3c5, \ud6c4\uc6d0 \ub4f1\uc73c\ub85c \uad6c\ubd84\ub418\uba70, \uc9c0\ub9ac\uc801\uc73c\ub85c\ub294 \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc744 \ud3ec\uad04\ud569\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778<br \/>\n\ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uad11\uace0 \uc9c0\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d \ud2f0\uc5b4\uc758 \ud655\uc0b0: \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \uac00\uaca9\uc5d0 \ubbfc\uac10\ud55c \uc2dc\uccad\uc790\ub97c \uc720\uce58\ud558\uace0 \ud50c\ub7ab\ud3fc\uc758 \uc218\uc775\uc744 \uc99d\ub300\uc2dc\ud0a4\uba70 \uad6c\ub3c5 \ud53c\ub85c\ub3c4\ub97c \ud574\uc18c\ud558\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed \uc5b8\uc5b4 OTT \ucf58\ud150\uce20 \uc218\uc694 \uc99d\uac00: \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc5d0\uc11c \ud604\uc9c0 \uc5b8\uc5b4 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2a4\ud3ec\uce20 \ubbf8\ub514\uc5b4 \uad8c\ub9ac \uc778\ud50c\ub808\uc774\uc158: \uc911\ub3d9 \uc9c0\uc5ed\uc5d0\uc11c \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c\uc5d0 \ub300\ud55c \ud22c\uc790\uac00 \ud65c\ubc1c\ud569\ub2c8\ub2e4.<br \/>\n*   AI \uc0dd\uc131 \ucf58\ud150\uce20 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub3c4\uc785: \ubbf8\uad6d \uc2a4\ud29c\ub514\uc624\ub97c \uc911\uc2ec\uc73c\ub85c AI\ub97c \ud65c\uc6a9\ud55c \ucf58\ud150\uce20 \uc81c\uc791\uc774 \ud655\uc0b0\ub418\uc5b4 \uc0dd\uc0b0 \uc2dc\uac04 \ub2e8\ucd95(\ucd5c\ub300 30%) \ubc0f \ube44\uc6a9 \uc808\uac10 \ud6a8\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4.<br \/>\n*   \ud06c\ub9ac\uc5d0\uc774\ud130 \uacbd\uc81c \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc \ud655\uc7a5: \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc911\uc2ec\uc758 \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc\uc774 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc815\ubd80 \uc8fc\ub3c4 \ub514\uc9c0\ud138 \uc6b0\uc120 \uc815\ucc45: \uc778\ub3c4\uc640 \uc778\ub3c4\ub124\uc2dc\uc544 \uc815\ubd80\uc758 \ub514\uc9c0\ud138 \uc804\ud658 \uc815\ucc45\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<br \/>\n\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc18c\ub4e4\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4.<br \/>\n*   \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9 \uc0c1\uc2b9: \ud3c9\uade0 \uc0ac\uc6a9\uc790\ub2f9 \uc218\uc775(ARPU)\uc744 \ucd08\uacfc\ud558\ub294 \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9\uc774 \ubd80\ub2f4\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<br \/>\n*   \ud30c\ud3b8\ud654\ub41c \uad6d\uc81c IP \ub77c\uc774\uc120\uc2a4 \uccb4\uc81c: \ubcf5\uc7a1\ud55c \uad6d\uc81c \uc9c0\uc801 \uc7ac\uc0b0\uad8c \ub77c\uc774\uc120\uc2a4 \uaddc\uc81c\uac00 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc5b4\ub835\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \ubd88\ubc95 \ubcf5\uc81c \ubb38\uc81c: \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \ub4f1 \uace0\uc131\uc7a5 \uc2dc\uc7a5\uc5d0\uc11c \ubd88\ubc95 \ubcf5\uc81c\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\uc5ec \uc218\uc775\uc131\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   SVOD \uad6c\ub3c5 \ud3ec\ud654: \uc131\uc219 \uacbd\uc81c\uad8c\uc5d0\uc11c \uad6c\ub3c5\ud615 \ube44\ub514\uc624 \uc628\ub514\ub9e8\ub4dc(SVOD) \uc11c\ube44\uc2a4\uc758 \ud3ec\ud654 \uc0c1\ud0dc\uac00 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uae30\uc220 \ubc0f \uc131\uc7a5 \uc7a0\uc7ac\ub825<br \/>\n*   \uc6f9\/\ub514\uc9c0\ud138 \ucf58\ud150\uce20\uc758 \uae09\uc131\uc7a5: \uc6f9 \ubc0f \ub514\uc9c0\ud138 \ucf58\ud150\uce20\ub294 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 12.45%\uc758 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uc804\ud1b5\uc801\uc778 \ubbf8\ub514\uc5b4 \ud615\uc2dd\uc744 \ub2a5\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc758 \ub192\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825: \uc774 \uc9c0\uc5ed\uc740 \uc2a4\ud3ec\uce20 \uad8c\ub9ac \ud22c\uc790 \ubc0f \uc5f0\uacb0\uc131 \uac1c\uc120\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 6.70%\uc758 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   AI\uc758 \uc601\ud5a5: \uc0dd\uc131\ud615 AI\ub294 \uc81c\uc791 \uc2dc\uac04\uc744 \ucd5c\ub300 30% \ub2e8\ucd95\ud558\uc5ec \uc2a4\ud29c\ub514\uc624\uac00 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uba74\uc11c\ub3c4 \uc0dd\uc0b0\ub7c9\uc744 \ub298\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>5. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\ubcf4\uace0\uc11c\ub294 Apple Inc., Netflix Inc., The Walt Disney Company, Comcast Corporation, Amazon.com Inc., Alphabet Inc. (YouTube) \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \ubbf8\ub514\uc5b4 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \ub3d9\ud5a5, \ubca4\ub354 \ud3ec\uc9c0\uc154\ub2dd \ubc0f \uc0c1\uc138 \uae30\uc5c5 \ud504\ub85c\ud544\uc744 \ubd84\uc11d\ud558\uc5ec \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uba85\ud655\ud788 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>6. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<br \/>\n\ubcf4\uace0\uc11c\ub294 \ubbf8\uac1c\ucc99 \uc2dc\uc7a5(White-Space) \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c(Unmet-Need)\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \ud604\uc7ac\uc640 \ubbf8\ub798\ub97c \uc774\ud574\ud558\uace0 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33391","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/33391"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=33391"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/33391\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=33391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=33391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=33391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}