{"id":34247,"date":"2026-02-10T06:13:52","date_gmt":"2026-02-10T06:13:52","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/media-monitoring-market-mordor\/"},"modified":"2026-09-11T08:46:47","modified_gmt":"2026-09-10T23:46:47","slug":"media-monitoring-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/media-monitoring-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026 &#8211; 2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/media-monitoring-market-1751523150995-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/media-monitoring-market-size-image-1768491188787.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc18c\ube44 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc758 \ucc44\ud0dd \uae09\uc99d<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc2e4\uc2dc\uac04 \ud3c9\ud310 \ubc0f \uc704\uae30 \uad00\ub9ac \uc694\uad6c<\/li>\n<li class=\"toc-level-3\">4.2.4 GenAI \uae30\ubc18 \ub2e4\uad6d\uc5b4 \ubd84\uc11d ROI<\/li>\n<li class=\"toc-level-3\">4.2.5 \ud31f\uce90\uc2a4\ud2b8 \ubc0f \uc624\ub514\uc624 \ubaa8\ub2c8\ud130\ub9c1\uc758 \ubd80\uc0c1<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc758\ubb34\uc801\uc778 ESG \uacf5\uac1c \ubbf8\ub514\uc5b4 \ucd94\uc801<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc2a4\uc704\ud2b8\uc758 \ub192\uc740 \ube44\uc6a9<\/li>\n<li class=\"toc-level-3\">4.3.2 \uac15\ud654\ub418\ub294 \uae00\ub85c\ubc8c \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ubc95<\/li>\n<li class=\"toc-level-3\">4.3.3 \ubd88\uc548\uc815\ud55c API \uac00\uaca9 \ubc0f \uc811\uadfc \uc81c\ud55c<\/li>\n<li class=\"toc-level-3\">4.3.4 AI \ud658\uac01\/\uaddc\uc815 \uc900\uc218 \uc704\ud5d8<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd (AI, NLP, GenAI)<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.8 \uac70\uc2dc \uacbd\uc81c \uc601\ud5a5 \ud3c9\uac00<\/li>\n<li class=\"toc-level-2\">4.9 \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uad6c\uc131\uc694\uc18c\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc11c\ube44\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \ubc30\ud3ec \ubc29\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ud074\ub77c\uc6b0\ub4dc<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uae30\uc5c5 \uaddc\ubaa8\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc911\uc18c\uae30\uc5c5 (SMEs)<\/li>\n<li class=\"toc-level-3\">5.3.2 \ub300\uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 BFSI<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ubbf8\ub514\uc5b4<\/li>\n<li class=\"toc-level-3\">5.4.3 \ud5ec\uc2a4\ucf00\uc5b4<\/li>\n<li class=\"toc-level-3\">5.4.4 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.4.5 \uacf5\uacf5 \ubd80\ubb38 \ubc0f NGO<\/li>\n<li class=\"toc-level-3\">5.4.6 \uae30\ud0c0 \uc0b0\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \ubaa8\ub2c8\ud130\ub9c1\ub418\ub294 \ubbf8\ub514\uc5b4 \ucc44\ub110\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \uc628\ub77c\uc778 \ub274\uc2a4 \ubc0f \ube14\ub85c\uadf8<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc18c\uc15c \ubbf8\ub514\uc5b4<\/li>\n<li class=\"toc-level-3\">5.5.3 \ubc29\uc1a1 (TV\/\ub77c\ub514\uc624)<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc778\uc1c4<\/li>\n<li class=\"toc-level-3\">5.5.5 \ud31f\uce90\uc2a4\ud2b8<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.6.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.6.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.6.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.6.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.3.1 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.2 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.6.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.6.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.6.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.6.3.6 \ub7ec\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.6.3.7 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.6.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.6.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.6.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.4.5 \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc<\/li>\n<li class=\"toc-level-4\">5.6.4.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.6.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.6.5.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.6.5.1.2 UAE<\/li>\n<li class=\"toc-level-5\">5.6.5.1.3 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-5\">5.6.5.1.4 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-4\">5.6.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.6.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.6.5.2.2 \ub098\uc774\uc9c0\ub9ac\uc544<\/li>\n<li class=\"toc-level-5\">5.6.5.2.3 \ucf00\ub0d0<\/li>\n<li class=\"toc-level-5\">5.6.5.2.4 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784 (M&#038;A, \uc790\uae08 \uc870\ub2ec, \ucd9c\uc2dc)<\/li>\n<li class=\"toc-level-2\">6.2 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.3 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.3.1 Cision<\/li>\n<li class=\"toc-level-3\">6.3.2 Meltwater<\/li>\n<li class=\"toc-level-3\">6.3.3 Intrado\/Notified<\/li>\n<li class=\"toc-level-3\">6.3.4 Agility PR Solutions<\/li>\n<li class=\"toc-level-3\">6.3.5 Signal AI<\/li>\n<li class=\"toc-level-3\">6.3.6 Hootsuite<\/li>\n<li class=\"toc-level-3\">6.3.7 Kantar Media<\/li>\n<li class=\"toc-level-3\">6.3.8 Talkwalker<\/li>\n<li class=\"toc-level-3\">6.3.9 Isentia<\/li>\n<li class=\"toc-level-3\">6.3.10 CARMA<\/li>\n<li class=\"toc-level-3\">6.3.11 TVEyes<\/li>\n<li class=\"toc-level-3\">6.3.12 LexisNexis (Newsdesk)<\/li>\n<li class=\"toc-level-3\">6.3.13 Critical Mention<\/li>\n<li class=\"toc-level-3\">6.3.14 Truescope<\/li>\n<li class=\"toc-level-3\">6.3.15 Brandwatch<\/li>\n<li class=\"toc-level-3\">6.3.16 Awario<\/li>\n<li class=\"toc-level-3\">6.3.17 Infomedia<\/li>\n<li class=\"toc-level-3\">6.3.18 Onclusive<\/li>\n<li class=\"toc-level-3\">6.3.19 Unicepta<\/li>\n<li class=\"toc-level-3\">6.3.20 Ornico<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc7a5\uc740 \uae30\uc5c5\ub4e4\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud3c9\ud310\uc744 \uad00\ub9ac\ud558\uace0, \uc758\ubb34\uc801\uc778 ESG \uacf5\uc2dc \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70, \ubc29\ub300\ud55c \ub514\uc9c0\ud138 \ub300\ud654\ub97c \uc804\ub7b5\uc801 \uc815\ubcf4\ub85c \uc804\ud658\ud574\uc57c \ud558\ub294 \ud544\uc694\uc131\uc774 \uc99d\ub300\ub428\uc5d0 \ub530\ub77c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 GenAI(\uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5)\uac00 \ub2e4\uad6d\uc5b4 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uace0 \ud31f\uce90\uc2a4\ud2b8 \ubc0f \uae30\ud0c0 \uc624\ub514\uc624 \ud615\uc2dd\uc774 \uc8fc\ub958 \ucc44\ub110\ub85c \ubd80\uc0c1\ud558\uba74\uc11c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub274\uc2a4, \ubc29\uc1a1 \uc18c\uc2a4\uc640 \ud568\uaed8 \uc774\ub4e4\uc744 \ucd94\uc801\ud574\uc57c \ud558\ub294 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc0ac\uac01\uc9c0\ub300\ub97c \uc904\uc774\uace0, \uaddc\uc81c \uc900\uc218 \ud0dc\uc138\ub97c \uc720\uc9c0\ud558\uba70, \uc704\ud611\uc801\uc778 \ub0b4\ub7ec\ud2f0\ube0c\uac00 \uad6c\uccb4\ud654\ub418\uae30 \uc804\uc5d0 \uc774\ub97c \uac10\uc9c0\ud558\uae30 \uc704\ud574 \ud1b5\ud569 \ubaa8\ub2c8\ud130\ub9c1 \uc2a4\uc704\ud2b8\ub97c \ud544\uc218\uc801\uc778 \uc694\uc18c\ub85c \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \ub124\uc774\ud2f0\ube0c \uc544\ud0a4\ud14d\ucc98, AI \uae30\ubc18 \ub370\uc774\ud130 \uac15\ud654, \uc9c1\uad00\uc801\uc778 \uc2dc\uac01\uc801 \ub300\uc2dc\ubcf4\ub4dc\ub294 \uc774\uc81c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc7a5\uc758 \ud575\uc2ec \uc5ed\ub7c9\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\nMordor Intelligence\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc7a5\uc740 2025\ub144 54\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 59\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud588\uc73c\uba70, 2031\ub144\uc5d0\ub294 100\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc608\uce21 \uae30\uac04(2026-2031\ub144) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 10.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1\uc740 \uc778\uc1c4, \uc628\ub77c\uc778, \ubc29\uc1a1 \ubbf8\ub514\uc5b4\uc758 \ucd9c\ub825\uc744 \uac10\uc2dc\ud558\uace0 \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ubd84\uc11d\ud558\uc5ec \uc815\uce58\uc801, \uc0c1\uc5c5\uc801, \uacfc\ud559\uc801 \ubaa9\uc801\uc744 \uc704\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc2dd\ubcc4\ud558\ub294 \ud65c\ub3d9\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8\ub294 2026\ub144 59\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc73c\uba70, 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 10.99% \uc131\uc7a5\ud558\uc5ec 100\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ubc30\ud3ec\ub294 \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uba74\uc11c 15.55%\uc758 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\uc73c\ub85c\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc18c\ube44 \uc99d\uac00, \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc758 \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \ub3c4\uad6c \ucc44\ud0dd \uae09\uc99d, \uc2e4\uc2dc\uac04 \ud3c9\ud310 \ubc0f \uc704\uae30 \uad00\ub9ac \uc218\uc694 \uc99d\uac00\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, GenAI(\uc0dd\uc131\ud615 AI) \uae30\ubc18 \ub2e4\uad6d\uc5b4 \ubd84\uc11d\uc758 \ud22c\uc790 \uc218\uc775\ub960(ROI) \ud5a5\uc0c1, \ud31f\uce90\uc2a4\ud2b8 \ubc0f \uc624\ub514\uc624 \ubaa8\ub2c8\ud130\ub9c1\uc758 \ubd80\uc0c1, ESG(\ud658\uacbd, \uc0ac\ud68c, \uc9c0\ubc30\uad6c\uc870) \uc758\ubb34 \uacf5\uc2dc\ub97c \uc704\ud55c \ubbf8\ub514\uc5b4 \ucd94\uc801\uc758 \ud544\uc694\uc131\ub3c4 \uc911\uc694\ud55c \ub3d9\ub825\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc194\ub8e8\uc158\uc758 \ub192\uc740 \ube44\uc6a9, \uac15\ud654\ub418\ub294 \uae00\ub85c\ubc8c \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc95\uaddc, \ubd88\uc548\uc815\ud55c API \uac00\uaca9 \ubc0f \uc811\uadfc \uc81c\ud55c, \uadf8\ub9ac\uace0 AI \ud658\uac01(hallucination) \ubc0f \uaddc\uc815 \uc900\uc218 \uc704\ud5d8 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uad6c\uc131 \uc694\uc18c(\uc18c\ud504\ud2b8\uc6e8\uc5b4, \uc11c\ube44\uc2a4), \ubc30\ud3ec \ubc29\uc2dd(\ud074\ub77c\uc6b0\ub4dc, \uc628\ud504\ub808\ubbf8\uc2a4), \uae30\uc5c5 \uaddc\ubaa8(\uc911\uc18c\uae30\uc5c5, \ub300\uae30\uc5c5), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(BFSI, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ubbf8\ub514\uc5b4, \ud5ec\uc2a4\ucf00\uc5b4, \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798, \uacf5\uacf5 \ubd80\ubb38 \ubc0f NGO \ub4f1), \ubaa8\ub2c8\ud130\ub9c1 \ubbf8\ub514\uc5b4 \ucc44\ub110(\uc628\ub77c\uc778 \ub274\uc2a4 \ubc0f \ube14\ub85c\uadf8, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ubc29\uc1a1, \uc778\uc1c4, \ud31f\uce90\uc2a4\ud2b8), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc911\uc18c\uae30\uc5c5(SMEs)\uc758 \uacbd\uc6b0, \uacf5\uae09\uc5c5\uccb4\ub4e4\uc774 \ubaa8\ub4c8\ud615\uc758 \uc800\ub834\ud55c \uacc4\uce35\uacfc \uac00\uc774\ub4dc \uc124\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uba74\uc11c \ub300\uaddc\ubaa8 IT \ud300 \uc5c6\uc774\ub3c4 AI \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \ucc44\ud0dd\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc220\uc801 \uad00\uc810\uc5d0\uc11c\ub294 AI, NLP(\uc790\uc5f0\uc5b4 \ucc98\ub9ac), GenAI\uc758 \ubc1c\uc804\uc774 \uc2dc\uc7a5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\ub294 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784(M&#038;A, \ud22c\uc790, \uc2e0\uc81c\ud488 \ucd9c\uc2dc), \uc2dc\uc7a5 \uc810\uc720\uc728, \uadf8\ub9ac\uace0 Cision, Meltwater, Intrado\/Notified \ub4f1 \uc8fc\uc694 20\uac1c \uae30\uc5c5\uc758 \uc0c1\uc138 \ud504\ub85c\ud544\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uacf5\uae09\ub9dd \ubd84\uc11d, \uaddc\uc81c \ud658\uacbd, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778, \uac70\uc2dc \uacbd\uc81c \uc601\ud5a5 \ud3c9\uac00, \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d \ub4f1\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \uad6c\uc870\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc7a5\uc740 \uc9c0\uc18d\uc801\uc778 \ub514\uc9c0\ud138 \uc804\ud658\uacfc AI \uae30\uc220\uc758 \ubc1c\uc804\uc5d0 \ud798\uc785\uc5b4 \uc0c1\ub2f9\ud55c \uc131\uc7a5 \uae30\ud68c\uc640 \uae0d\uc815\uc801\uc778 \ubbf8\ub798 \uc804\ub9dd\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34247","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/34247"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=34247"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/34247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=34247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=34247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=34247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}