{"id":34511,"date":"2026-02-10T08:58:13","date_gmt":"2026-02-10T08:58:13","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/automotive-augmented-reality-market-mordor\/"},"modified":"2026-09-11T00:16:16","modified_gmt":"2026-09-10T15:16:16","slug":"automotive-augmented-reality-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/automotive-augmented-reality-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc790\ub3d9\ucc28 \uc99d\uac15 \ud604\uc2e4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d \u2013 \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/automotive-augmented-reality-market-1733143455190-Automotive-Augmented-Reality.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/automotive-augmented-reality-market-size-image-1768488328763.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 ADAS \ucc44\ud0dd \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 \ud504\ub9ac\ubbf8\uc5c4 \ubaa8\ub378\uc5d0 AR-HUD\uc758 OEM \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">4.2.3 \ub3c4\ud30c\uad00 \ubc0f \u03bcLED \ube44\uc6a9 \ud558\ub77d<\/li>\n<li class=\"toc-level-3\">4.2.4 \uc8fc\uc758 \ubd84\uc0b0 \uc5c6\ub294 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub300\ud55c \uaddc\uc81c \uac15\ud654<\/li>\n<li class=\"toc-level-3\">4.2.5 SDV\/OTA \uc544\ud0a4\ud14d\ucc98\ub97c \ud1b5\ud55c \uae30\ub2a5 \uc5c5\uadf8\ub808\uc774\ub4dc \uac00\ub2a5<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc804\uccb4 \uc55e\uc720\ub9ac \ud22c\uc0ac\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ud640\ub85c\uadf8\ub798\ud53d AR-HUD\uc758 \ub4f1\uc7a5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \ub192\uc740 \ucd08\uae30 AR \uc2dc\uc2a4\ud15c \ube44\uc6a9<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc544\uc774\ubc15\uc2a4 \ubc0f FoV \uc124\uacc4 \uc81c\uc57d<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc81c\ud55c\ub41c \uc55e\uc720\ub9ac \uacf5\uac04<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc790\ub3d9\ucc28 \ub4f1\uae09 \ud640\ub85c\uadf8\ub798\ud53d \ub3c4\ud30c\uad00\uc758 \uacf5\uae09\ub9dd \ubd80\uc871<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.8 PESTLE \ubd84\uc11d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58 \ubc0f \ubb3c\ub7c9)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uae30\ub2a5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ud45c\uc900 AR-HUD<\/li>\n<li class=\"toc-level-3\">5.1.2 AR \ub0b4\ube44\uac8c\uc774\uc158<\/li>\n<li class=\"toc-level-3\">5.1.3 AR \uc801\uc751\ud615 \ud06c\ub8e8\uc988 \ucee8\ud2b8\ub864<\/li>\n<li class=\"toc-level-3\">5.1.4 AR \ucc28\uc120 \uc774\ud0c8 \uacbd\uace0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc13c\uc11c \uae30\uc220\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ub808\uc774\ub354<\/li>\n<li class=\"toc-level-3\">5.2.2 \ub77c\uc774\ub2e4<\/li>\n<li class=\"toc-level-3\">5.2.3 \uc774\ubbf8\uc9c0 \uc13c\uc11c<\/li>\n<li class=\"toc-level-3\">5.2.4 \uc13c\uc11c \uc735\ud569<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ucef4\ubc14\uc774\ub108<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc708\ub4dc\uc2e4\ub4dc<\/li>\n<li class=\"toc-level-3\">5.3.3 \ub3c4\ud30c\uad00<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc790\uc728\uc131 \uc218\uc900\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \ube44\uc790\uc728 (L0-L2)<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc790\uc728 (L3-L5)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \ucc28\ub7c9 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \uc2b9\uc6a9\ucc28<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc0c1\uc6a9\ucc28<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \ud310\ub9e4 \ucc44\ub110\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 OEM \uc7a5\ucc29<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc560\ud504\ud130\ub9c8\ucf13 \uac1c\uc870<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.7 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.7.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.7.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.7.1.3 \uae30\ud0c0 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-3\">5.7.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.7.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.7.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.7.2.3 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-3\">5.7.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.7.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.7.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.7.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.7.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.7.3.6 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.7.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.7.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.7.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.7.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.7.4.5 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.7.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.7.5.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.7.5.2 UAE<\/li>\n<li class=\"toc-level-4\">5.7.5.3 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.7.5.4 \ub098\uc774\uc9c0\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.7.5.5 \uae30\ud0c0 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4 (\uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, SWOT \ubd84\uc11d, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Robert Bosch GmbH<\/li>\n<li class=\"toc-level-3\">6.4.2 Continental AG<\/li>\n<li class=\"toc-level-3\">6.4.3 Denso Corporation<\/li>\n<li class=\"toc-level-3\">6.4.4 Panasonic Corporation<\/li>\n<li class=\"toc-level-3\">6.4.5 Visteon Corporation<\/li>\n<li class=\"toc-level-3\">6.4.6 Valeo SA<\/li>\n<li class=\"toc-level-3\">6.4.7 Nippon Seiki Co. Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.8 WayRay AG<\/li>\n<li class=\"toc-level-3\">6.4.9 Hyundai Mobis<\/li>\n<li class=\"toc-level-3\">6.4.10 Mojo Vision<\/li>\n<li class=\"toc-level-3\">6.4.11 Mitsubishi Electric Corporation<\/li>\n<li class=\"toc-level-3\">6.4.12 Yazaki Corporation<\/li>\n<li class=\"toc-level-3\">6.4.13 Texas Instruments<\/li>\n<li class=\"toc-level-3\">6.4.14 LG Display<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc790\ub3d9\ucc28 \uc99d\uac15\ud604\uc2e4(AR) \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>\uc790\ub3d9\ucc28 \uc99d\uac15\ud604\uc2e4(AR) \uc2dc\uc7a5\uc740 2025\ub144 82.2\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 101.8\uc5b5 \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud588\uc73c\uba70, 2031\ub144\uc5d0\ub294 295.7\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \uc774\ub294 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 23.76%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc815\uc758 \ucc28\ub7c9(SDV) \ud50c\ub7ab\ud3fc\uc758 \uac15\ub825\ud55c \uc218\uc694, \ucca8\ub2e8 \uc6b4\uc804\uc790 \ubcf4\uc870 \uc2dc\uc2a4\ud15c(ADAS) \ucc44\ud0dd \uc99d\uac00, \uc6b4\uc804\uc790 \uc8fc\uc758 \ubd84\uc0b0\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \uc778\uac04-\uae30\uacc4 \uc778\ud130\ud398\uc774\uc2a4(HMI)\ub97c \uac15\uc870\ud558\ub294 \uc5c4\uaca9\ud55c \uc548\uc804 \uaddc\uc81c \uac15\ud654\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ud604\ub300\ubaa8\ube44\uc2a4\uac00 2027\ub144 \uc591\uc0b0\uc744 \ubaa9\ud45c\ub85c \uc2dc\uc5f0\ud55c \uc804\uba74 \uc720\ub9ac \ud640\ub85c\uadf8\ub7a8 \ud504\ub85c\uc81d\uc158\uacfc \uac19\uc740 \uae30\uc220 \ud601\uc2e0\uc740 \uc2e4\uc81c \ud658\uacbd\uacfc \uac00\uc0c1 \ucf58\ud150\uce20\ub97c \ub3c4\ub85c \uc2dc\uc57c\ub97c \uac00\ub9ac\uc9c0 \uc54a\uace0 \ud1b5\ud569\ud558\ub294 \ubab0\uc785\ud615 \ub514\uc2a4\ud50c\ub808\uc774\ub85c\uc758 \uc804\ud658\uc744 \uc608\uace0\ud569\ub2c8\ub2e4. \ub3c4\ud30c\uad00 \uad11\ud559 \ubc0f \ub9c8\uc774\ud06c\ub85c-LED \uc774\ubbf8\ud130\uc758 \ub300\ub7c9 \uc0dd\uc0b0 \uac00\uaca9 \ud558\ub77d\uc740 \uace0\uae09\ucc28 \ubc0f \ub300\ub7c9 \uc0dd\uc0b0 \uc81c\uc870\uc5c5\uccb4 \ubaa8\ub450\uc5d0\uac8c \uc99d\uac15\ud604\uc2e4\uc744 \ucc28\ub7c9 \ub0b4\ubd80\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>*   \uae30\ub2a5\ubcc4: AR \ub0b4\ube44\uac8c\uc774\uc158\uc774 2025\ub144 \ub9e4\ucd9c \uc810\uc720\uc728 45.96%\ub85c \uc120\ub450\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, AR \ucc28\uc120 \uc774\ud0c8 \uacbd\uace0\ub294 2031\ub144\uae4c\uc9c0 28.74%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc13c\uc11c \uae30\uc220\ubcc4: \uc13c\uc11c \ud4e8\uc804\uc774 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 38.45%\ub97c \uae30\ub85d\ud588\uc73c\uba70, LiDAR \ud1b5\ud569\uc740 2031\ub144\uae4c\uc9c0 31.05%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220\ubcc4: \uc804\uba74 \uc720\ub9ac \uc2dc\uc2a4\ud15c\uc774 2025\ub144 54.72%\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, \ub3c4\ud30c\uad00 \ub514\uc2a4\ud50c\ub808\uc774\ub294 2031\ub144\uae4c\uc9c0 27.40%\uc758 CAGR\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc790\uc728\uc131 \uc218\uc900\ubcc4: \ube44\uc790\uc728 \uc8fc\ud589 \ucc28\ub7c9(SAE \ub808\ubca8 0~2)\uc774 2025\ub144 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 80.42%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc790\uc728 \uc8fc\ud589 \ucc28\ub7c9(SAE \ub808\ubca8 3 \uc774\uc0c1)\uc740 32.10%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ucc28\ub7c9 \uc720\ud615\ubcc4: \uc2b9\uc6a9\ucc28\uac00 2025\ub144 73.12%\uc758 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uc0c1\uc6a9\ucc28\ub294 2031\ub144\uae4c\uc9c0 25.70%\uc758 CAGR\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud310\ub9e4 \ucc44\ub110\ubcc4: OEM \uc7a5\ucc29 \uc194\ub8e8\uc158\uc774 2025\ub144 69.55%\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, \uc560\ud504\ud130\ub9c8\ucf13 \uac1c\uc870\ub294 26.60%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8\uac00 2025\ub144 42.35%\uc758 \uc810\uc720\uc728\ub85c \uc120\ub450\ub97c \ub2ec\ub838\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2031\ub144\uae4c\uc9c0 27.90%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778:<\/p>\n<p>*   ADAS \ucc44\ud0dd \uc99d\uac00: \ucca8\ub2e8 \uc6b4\uc804\uc790 \ubcf4\uc870 \uc2dc\uc2a4\ud15c(ADAS)\uc758 \ud655\uc0b0\uc740 AR-HUD \ud1b5\ud569\uc744 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4. AR \uc624\ubc84\ub808\uc774\ub294 \uce74\uba54\ub77c, \ub808\uc774\ub354, LiDAR\uc640 \uac19\uc740 ADAS \uc13c\uc11c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ucc28\uc120 \uc720\uc9c0, \uc704\ud5d8 \uacbd\uace0, \ub0b4\ube44\uac8c\uc774\uc158\uc744 \uc704\ud55c \uc9c1\uad00\uc801\uc778 \uc2dc\uac01\uc801 \uc2e0\ud638\ub97c \uc81c\uacf5\ud558\uc5ec \uc6b4\uc804\uc790\uc758 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \ub192\uc785\ub2c8\ub2e4. 1,250\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 ADAS \uacf5\uae09\ub9dd\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubd80\ud488 \uaddc\ubaa8 \ud6a8\uacfc\ub294 HUD\uc758 \uc7ac\ub8cc\ube44\ub97c \uc808\uac10\ud558\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n*   \ud504\ub9ac\ubbf8\uc5c4 \ubaa8\ub378\uc758 OEM \ud1b5\ud569: \uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20, BMW\uc640 \uac19\uc740 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\ub294 AR\uc744 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub192\uc774\ub294 \uacbd\ud5d8\uc73c\ub85c \uc778\uc2dd\ud558\uace0 \ub113\uc740 \uc2dc\uc57c\uac01\uacfc \uc120\uba85\ud55c \uc0c9\uc0c1 \uc7ac\ud604\uc744 \uc81c\uacf5\ud558\ub294 \ub300\ud615 \uc2dc\uc2a4\ud15c\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 AR \uae30\ub2a5\uc744 \ud604\ub300\uc801\uc778 \ub7ed\uc154\ub9ac\uc758 \ud2b9\uc9d5\uc73c\ub85c \uc790\ub9ac \uc7a1\uac8c \ud558\uc5ec \uc8fc\ub958 \uc2dc\uc7a5\uc758 \uae30\ub300\ub97c \ud615\uc131\ud558\uace0 \ub300\ub7c9 \uc0dd\uc0b0 \uc81c\uc870\uc5c5\uccb4\ub4e4\uc774 \uc800\ube44\uc6a9 \ubcc0\ud615\uc744 \uac1c\ubc1c\ud558\ub3c4\ub85d \uc555\ub825\uc744 \uac00\ud569\ub2c8\ub2e4.<br \/>\n*   \ub3c4\ud30c\uad00 \ubc0f \ub9c8\uc774\ud06c\ub85c-LED \ube44\uc6a9 \ud558\ub77d: \ub3c4\ud30c\uad00 \uae30\ud310\uc758 \uc81c\uc870 \ube44\uc6a9\uc740 \uc0c8\ub85c\uc6b4 \ud50c\ub85c\ud2b8 \uc720\ub9ac \ud30c\uc0dd\ubb3c\uacfc \uace0\uc218\uc728 \ub098\ub178 \uc784\ud504\ub9b0\ud305 \uae30\uc220 \ub355\ubd84\uc5d0 \ub450 \uc790\ub9bf\uc218 \ube44\uc728\ub85c \uc808\uac10\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\uc774\ud06c\ub85c-LED \uc5b4\ub808\uc774\ub294 \uae30\uc874 LCD \ubc31\ub77c\uc774\ud2b8\ubcf4\ub2e4 \uc801\uc740 \uc804\ub825\uc73c\ub85c 10,000\ub2c8\ud2b8\uc758 \ud718\ub3c4\ub97c \ub2ec\uc131\ud558\uc5ec \uc9c1\uc0ac\uad11\uc120 \uc544\ub798\uc5d0\uc11c\ub3c4 \ubc1d\uc740 \ud504\ub85c\uc81d\uc158\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ub9d0\ub808\uc774\uc2dc\uc544, \ub300\ub9cc, \uc911\uad6d \ubcf8\ud1a0\uc758 \uc81c\uc870 \ub2a5\ub825 \ud655\uc7a5\uc740 \ud559\uc2b5 \uace1\uc120\uc744 \uac00\uc18d\ud654\ud558\uace0 \ud45c\uc900\ud654\ub97c \ucd09\uc9c4\ud558\uc5ec \uc911\ud615 \uc138\ub2e8\uc5d0\ub3c4 AR \ud328\ud0a4\uc9c0\ub97c \ubc88\ub4e4\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uacbd\uc81c\uc801\uc73c\ub85c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \uc6b4\uc804\uc790 \uc8fc\uc758 \ubd84\uc0b0 \ubc29\uc9c0 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub300\ud55c \uaddc\uc81c \uac15\ud654: EU \uc77c\ubc18 \uc548\uc804 \uaddc\uc815 II\ub294 \uc6b4\uc804\uc790 \uc8fc\uc758 \uacbd\uace0, \ube44\uc0c1 \ucc28\uc120 \uc720\uc9c0, \uc9c0\ub2a5\ud615 \uc18d\ub3c4 \ubcf4\uc870 \uc2dc\uc2a4\ud15c\uc744 \uc758\ubb34 \uc7a5\ucc29\ud558\ub3c4\ub85d \uc694\uad6c\ud569\ub2c8\ub2e4. \uc6b4\uc804\uc790\uc758 \uc804\ubc29 \uc2dc\uc57c \ub0b4\uc5d0\uc11c \uc774\ub7ec\ud55c \uacbd\uace0\ub97c \uacb0\ud569\ud558\ub294 HUD\ub294 \uaddc\uc815 \uc900\uc218 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\uba70, 2038\ub144\uae4c\uc9c0 25,000\uba85\uc758 \uad50\ud1b5\uc0ac\uace0 \uc0ac\ub9dd\uc790\ub97c \uc608\ubc29\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc815\uc758 \ucc28\ub7c9(SDV) \ubc0f OTA \uc544\ud0a4\ud14d\ucc98: SDV \ubc0f OTA(Over-The-Air) \uc544\ud0a4\ud14d\ucc98\ub294 AR \uc2dc\uc2a4\ud15c\uc758 \uc720\uc5f0\uc131\uc744 \ub192\uc5ec \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uacfc \uc0c8\ub85c\uc6b4 \uae30\ub2a5 \ucd94\uac00\ub97c \uc6a9\uc774\ud558\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \ud640\ub85c\uadf8\ub7a8 \uc804\uba74 \uc720\ub9ac \ud504\ub85c\uc81d\uc158\uc758 \ub4f1\uc7a5: \ud640\ub85c\uadf8\ub7a8 \uc804\uba74 \uc720\ub9ac \ud504\ub85c\uc81d\uc158\uc740 \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\uc7a5\uc5d0\uc11c \ucd08\uae30 \ucc44\ud0dd\uc744 \ubcf4\uc774\uba70, \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc81c\uc57d \uc694\uc778:<\/p>\n<p>*   \ub192\uc740 \ucd08\uae30 AR \uc2dc\uc2a4\ud15c \ube44\uc6a9: 800\ub2ec\ub7ec\uc5d0\uc11c 2,500\ub2ec\ub7ec \uc0ac\uc774\uc758 \uc644\uc804\ud55c AR \ud328\ud0a4\uc9c0\ub294 \uc18c\ud615\ucc28\uc758 \uc804\uc790 \uc608\uc0b0\uc5d0 \ubd80\ub2f4\uc744 \uc8fc\uba70, \uc11c\ub77c\uc6b4\ub4dc \ubdf0 \uce74\uba54\ub77c, \uc5f0\uacb0 \ubaa8\ub4c8, \uc778\ud3ec\ud14c\uc778\uba3c\ud2b8 \uc5c5\uadf8\ub808\uc774\ub4dc\uc640 \uc9c1\uc811 \uacbd\uc7c1\ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc774\ubc15\uc2a4(Eye-Box) \ubc0f \uc2dc\uc57c(Field-of-View) \uc124\uacc4\uc758 \uae30\uc220\uc801 \ud55c\uacc4: \ub113\uc740 \uc544\uc774\ubc15\uc2a4\uc640 \ub113\uc740 \uc2dc\uc57c\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub824\uba74 \uad11\ud559 \uc5d4\uc9c4 \ud06c\uae30, \uc5f4 \ubc29\ucd9c, \ubc1d\uae30 \uac04\uc758 \uade0\ud615\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud604\uc7ac \uc2dc\uc2a4\ud15c\uc740 130mm x 75mm\uc758 \uc544\uc774\ubc15\uc2a4 \ud06c\uae30\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \ub2e4\uc591\ud55c \uc2e0\uc7a5\uc758 \uc6b4\uc804\uc790\ub4e4\uc774 \uc120\uba85\ud55c \uc624\ubc84\ub808\uc774\ub97c \ubcf4\uae30 \uc704\ud574\uc11c\ub294 \uc88c\uc11d \uc870\uc815\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud55c\ub41c \uc804\uba74 \uc720\ub9ac \uacf5\uac04: \ud2b9\ud788 \uc18c\ud615 \uc2b9\uc6a9\ucc28\uc5d0\uc11c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c0\ub294 \uc81c\uc57d\uc73c\ub85c, AR \ub514\uc2a4\ud50c\ub808\uc774\uc758 \ud06c\uae30\uc640 \ud1b5\ud569 \ubc29\uc2dd\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<br \/>\n*   \uc790\ub3d9\ucc28 \ub4f1\uae09 \ub3c4\ud30c\uad00\uc758 \uacf5\uae09\ub9dd \ubd80\uc871: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc81c\uc870 \ud074\ub7ec\uc2a4\ud130\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc911\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uae30\ub2a5\ubcc4: AR \ub0b4\ube44\uac8c\uc774\uc158\uc740 \uace0\uc18d\ub3c4\ub85c \ubc0f \ub3c4\uc2ec \uc18d\ub3c4\uc5d0\uc11c \uba85\ud655\ud55c \uc548\uc804 \ubc0f \ud3b8\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc28\uc120 \uc774\ud0c8 \uacbd\uace0\ub294 \uc5c4\uaca9\ud574\uc9c0\ub294 \ucc28\uc120 \uc720\uc9c0 \uaddc\uc81c\uc640 \ubcf4\ud5d8 \uc778\uc13c\ud2f0\ube0c\uc5d0 \ud798\uc785\uc5b4 \ube60\ub974\uac8c \uc131\uc7a5 \uc911\uc785\ub2c8\ub2e4.<br \/>\n*   \uc13c\uc11c \uae30\uc220\ubcc4: \uc13c\uc11c \ud4e8\uc804\uc740 \ub808\uc774\ub354, \uce74\uba54\ub77c, \uad00\uc131 \uce21\uc815 \uc7a5\uce58\ub97c \uacb0\ud569\ud558\uc5ec \ub208\ubd80\uc2ec, \ube44, \ud63c\uc7a1\ud55c \uad50\ud1b5 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uac15\ub825\ud55c \uc704\uce58 \uc778\uc2dd\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. LiDAR\ub294 \uc13c\ud2f0\ubbf8\ud130 \uc218\uc900\uc758 \uae4a\uc774 \ucd94\uc815 \uae30\ub2a5\uc744 \ud1b5\ud574 \uac00\uc0c1 \uac1d\uccb4\ub97c \ubb3c\ub9ac\uc801 \ucc28\uc120 \ud45c\uc2dc\uc5d0 \uc815\ud655\ud558\uac8c \uace0\uc815\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220\ubcc4: \uc804\uba74 \uc720\ub9ac \uc2dc\uc2a4\ud15c\uc740 \uce90\ube48 \ud558\ub4dc\uc6e8\uc5b4 \ucd94\uac00 \uc5c6\uc774 \ucd5c\ub300\ud654\ub41c \uc2dc\uc57c\ub97c \uc81c\uacf5\ud558\uc5ec \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud569\ub2c8\ub2e4. \ub3c4\ud30c\uad00 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ud504\ub85c\uc81d\uc158 \uad11\ud559 \uc7a5\uce58\ub97c \uc587\uc740 \ud328\ub110\ub85c \uc555\ucd95\ud558\uc5ec \ub300\uc2dc\ubcf4\ub4dc \uacf5\uac04\uc744 \ud655\ubcf4\ud558\uba70 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \ubcf4\uc785\ub2c8\ub2e4.<br \/>\n*   \uc790\uc728\uc131 \uc218\uc900\ubcc4: SAE \ub808\ubca8 0\uc5d0\uc11c 2\uae4c\uc9c0\uc758 \ube44\uc790\uc728 \uc8fc\ud589 \ucc28\ub7c9\uc774 \uc2dc\uc7a5\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uba70, AR\uc740 \uc0c1\ud669 \uc778\uc2dd\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub808\ubca8 3 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 \uaddc\uc81c \uae30\uad00\uc774 \uba85\ud655\ud55c \uc6b4\uc804\uc790 \uc778\uacc4 \uc2e0\ud638\ub97c \uc694\uad6c\ud568\uc5d0 \ub530\ub77c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ucc28\ub7c9 \uc720\ud615\ubcc4: \uc2b9\uc6a9\ucc28\ub294 AR \uae30\uc220 \uc815\uad50\ud654\ub97c \uc704\ud55c \uc77c\uad00\ub41c \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4. \uc0c1\uc6a9\ucc28\ub294 \ucda9\ub3cc \uad00\ub828 \uac00\ub3d9 \uc911\ub2e8 \uc2dc\uac04 \uac10\uc18c \ub4f1 \uae30\uc220\uc758 \uacbd\uc81c\uc801 \uc774\uc810\uc5d0 \ud798\uc785\uc5b4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ud2b8\ub7ed\uc758 \uc0ac\uac01\uc9c0\ub300 \uc2dc\uac01\ud654, \ubc84\uc2a4\uc758 \ubcf4\ud589\uc790 \uadfc\uc811 \uacbd\uace0 \ub4f1 \ub2e4\uc591\ud55c \ud65c\uc6a9 \uc0ac\ub840\ub97c \ubcf4\uc785\ub2c8\ub2e4.<br \/>\n*   \ud310\ub9e4 \ucc44\ub110\ubcc4: OEM \uc7a5\ucc29 \uc194\ub8e8\uc158\uc740 \ucc28\ub7c9 \ub124\ud2b8\uc6cc\ud06c\uc640\uc758 \uae34\ubc00\ud55c \ud1b5\ud569 \ubc0f \uacf5\uc7a5 \ubcf4\uc99d\uc5d0 \ud798\uc785\uc5b4 \uc2dc\uc7a5\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4. \uc560\ud504\ud130\ub9c8\ucf13 \uac1c\uc870\ub294 \uc2e0\ucc28 \uad6c\ub9e4\uac00 \uc5b4\ub824\uc6b4 \uc6b4\uc804\uc790\ub4e4\uc5d0\uac8c \uc548\uc804\uc131 \ud5a5\uc0c1 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \uc790\ub3d9\ucc28 AR \uc2dc\uc7a5\uc758 42.35%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \ucc28\ub7c9 \ubc00\ub3c4, \uac15\ub825\ud55c ADAS \uaddc\uc81c, \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654 \uc804\ub7b5\uc774 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 27.90%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uc911\uc0b0\uce35 \uc99d\uac00, \uad6d\ub0b4 \ube0c\ub79c\ub4dc \ud601\uc2e0, \ube44\uc6a9 \uacbd\uc7c1\ub825 \uc788\ub294 \uad11\ud559 \uc81c\uc870\uac00 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. BYD\uc640 \uac19\uc740 \uc911\uad6d \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\ub294 \uc800\uac00\ud615 \uc138\ub2e8\uc5d0 AR\uc744 \ud1b5\ud569\ud558\uc5ec \ub300\uc911\ud654\ub97c \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \uc77c\ubc18 \uc548\uc804 \uaddc\uc815 II\uc5d0 \ub530\ub77c AR\uc774 \uc900\uc758\ubb34 \uc548\uc804 \uc7a5\ube44\ub85c \uc804\ud658\ub418\uba74\uc11c \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ub3c5\uc77c \ubc0f \uc2a4\uc6e8\ub374 OEM\uc740 AR-HUD \ucd9c\uc2dc\ub97c \uc790\uc728 \uc8fc\ud589 \ud30c\uc77c\ub7ff \ud504\ub85c\uadf8\ub7a8\uacfc \ub3d9\uae30\ud654\ud558\uc5ec \uc2dc\ub108\uc9c0\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4<\/p>\n<p>\uc790\ub3d9\ucc28 \uc99d\uac15\ud604\uc2e4 \uc2dc\uc7a5\uc740 \uae30\uc874 Tier-1 \uacf5\uae09\uc5c5\uccb4\uc640 \uc804\ubb38 \uad11\ud559 \uae30\uc5c5\uc774 \uacf5\uc874\ud558\ub294 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ubcf4\uc26c(Bosch)\ub294 \uc774\uc911 \uc774\ubbf8\uc9c0 \ud3c9\uba74\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \uad11\ud559 \uc5d4\uc9c4\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud588\uc73c\uba70, \ud604\ub300\ubaa8\ube44\uc2a4(Hyundai Mobis)\ub294 \uc790\uc774\uc2a4(Zeiss)\uc640 \ud611\ub825\ud558\uc5ec \uc804\uba74 \uc720\ub9ac \ud640\ub85c\uadf8\ub7a8 \ud3ec\uc77c \ub77c\ubbf8\ub124\uc774\uc158 \uae30\uc220\uc744 \uc0b0\uc5c5\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc1fc\ud2b8(SCHOTT)\ub294 \ub8e8\uba38\uc2a4(Lumus)\uc640 \ud611\ub825\ud558\uc5ec \ub300\ud615 \ub3c4\ud30c\uad00 \ube14\ub7ad\ud06c\uc758 \uc0dd\uc0b0 \ub2a5\ub825\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\ud765 \ud50c\ub808\uc774\uc5b4\ub4e4\uc740 \uc560\ud504\ud130\ub9c8\ucf13 \ud0a4\ud2b8 \ubc0f \uc0c1\uc6a9\ucc28 \uac1c\uc870 \ubd84\uc57c\uc5d0\uc11c \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d \uc2a4\ud0c0\ud2b8\uc5c5 \uc9c0\uc724\uad6c(Zhiyungu)\ub294 \ub3c5\uc810\uc801\uc778 \ucf5c\ub9ac\uba54\uc774\ud130 \ub80c\uc988\ub85c \ube44\uc6a9\uc744 40% \uc808\uac10\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ubbf8\uad6d \uae30\uc5c5 \ubaa8\uc870 \ube44\uc804(Mojo Vision)\uc740 \ub9c8\uc774\ud06c\ub85c-LED \ud53d\uc140 \uc5b4\ub808\uc774\ub97c \uc2e4\ub9ac\ucf58 \ubc31\ud50c\ub808\uc778\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ud558\uc5ec \ud604\uc7ac LCD \uae30\ubc18 \uc2dc\uc2a4\ud15c\ubcf4\ub2e4 20~50\ubc30 \ub192\uc740 \ud6a8\uc728\uc744 \uc8fc\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub7b5\uc801 \ud22c\uc790\ub294 \ud310\ub9e4 \ud6c4 \uc5c5\uadf8\ub808\uc774\ub4dc\ub97c \uc218\uc775\ud654\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc0dd\ud0dc\uacc4\uc5d0 \uc9d1\uc911\ub429\ub2c8\ub2e4. \ud004\ucef4(Qualcomm)\uacfc \ud30c\ub098\uc18c\ub2c9 \uc624\ud1a0\ubaa8\ud2f0\ube0c(Panasonic Automotive)\ub294 \uc6b4\uc804\uc790 \uc791\uc5c5\ub7c9\uc5d0 \ub530\ub77c \uc99d\uac15 \ubc00\ub3c4\ub97c \ub3d9\uc801\uc73c\ub85c \uc870\uc815\ud558\ub294 \ucf55\ud54f AI \ucf54\uc5b4\ub97c \ubc30\ud3ec\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ubd80\uc9c1\uc2a4(Vuzix)\uc640 \uac00\ubbfc(Garmin)\uc740 \uc624\ud1a0\ubc14\uc774 \ud5ec\uba67\uc6a9 \ub098\ub178 \uc784\ud504\ub9b0\ud305 \ub3c4\ud30c\uad00\uc5d0 \ud611\ub825\ud558\uc5ec \uc778\uc811 \uc218\uc775\uc6d0\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub85c\ub294 Continental AG, Denso Corporation, Panasonic Connect, Visteon Corporation, Robert Bosch GmbH \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 1\uc6d4: \ud604\ub300\ubaa8\ube44\uc2a4\ub294 CES 2025\uc5d0\uc11c 2027\ub144 \uc591\uc0b0\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc804\uba74 \uc720\ub9ac \ud640\ub85c\uadf8\ub7a8 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 1\uc6d4: \ud30c\ub098\uc18c\ub2c9 \uc624\ud1a0\ubaa8\ud2f0\ube0c \uc2dc\uc2a4\ud15c\uc988\ub294 \ud004\ucef4\uacfc\uc758 \ud611\ub825\uc744 \ud655\ub300\ud558\uc5ec 2026\ub144\ubd80\ud130 \uc2a4\ub0c5\ub4dc\ub798\uace4 \ucf55\ud54f \uc5d8\ub9ac\ud2b8 AI \uae30\ub2a5\uc744 \ub3c4\uba54\uc778 \ucee8\ud2b8\ub864\ub7ec\uc5d0 \ub0b4\uc7a5\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<br \/>\n*   2025\ub144 1\uc6d4: \ud558\ub9cc(HARMAN)\uc740 CES 2025\uc5d0\uc11c \uc0bc\uc131 \uae30\uc220\uacfc Ready Aware \uacbd\uace0 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uad6c\ub3d9\ub418\ub294 \ucc28\ub7c9 \ub0b4 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 10\uc6d4: \uc790\uc774\uc2a4(Zeiss)\uc640 \ud604\ub300\ubaa8\ube44\uc2a4\ub294 2027\ub144 \uc0dd\uc0b0 \uc608\uc815\uc778 \ud558\ub2e8 \uc804\uba74 \uc720\ub9ac\uc6a9 \ud30c\ub178\ub77c\ub9c8 \ud640\ub85c\uadf8\ub7a8 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uacf5\ub3d9 \uac1c\ubc1c\ud558\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc790\ub3d9\ucc28 \uc99d\uac15\ud604\uc2e4(AR) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc790\ub3d9\ucc28 AR \uc2dc\uc7a5\uc740 \ucc28\ub7c9\uc5d0 \ub0b4\uc7a5\ub418\uac70\ub098 \uac1c\uc870\ub418\ub294 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc815\uc758\ub418\uba70, \uc6b4\uc804\uc790\uc758 \uc2e4\uc81c \uc2dc\uc57c\uc5d0 \ub0b4\ube44\uac8c\uc774\uc158, \uc548\uc804, \uc778\ud3ec\ud14c\uc778\uba3c\ud2b8 \uadf8\ub798\ud53d\uc744 \uc624\ubc84\ub808\uc774\ud558\uc5ec \ud45c\uc2dc\ud558\ub294 \uae30\uc220\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774\ub294 \uc804\uba74 \uc720\ub9ac \ub610\ub294 \ucef4\ubc14\uc774\ub108 \ud5e4\ub4dc\uc5c5 \ub514\uc2a4\ud50c\ub808\uc774(HUD), \ub3c4\ud30c\uad00 \ud504\ub85c\uc81d\ud130 \ub4f1 \uc628\ubcf4\ub4dc \uc13c\uc11c \ubc0f \ud074\ub77c\uc6b0\ub4dc \ub370\uc774\ud130\uc640 \ub3d9\uae30\ud654\ub418\ub294 AR \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 \uad6c\ud604\ub429\ub2c8\ub2e4. \uc21c\uc218 \uac00\uc0c1\ud604\uc2e4 \uc2dc\ubbac\ub808\uc774\ud130\ub294 \ubcf8 \uc5f0\uad6c \ubc94\uc704\uc5d0\uc11c \uc81c\uc678\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8\ub294 2026\ub144 101\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 \uc57d 295\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ubd81\ubbf8 \uc9c0\uc5ed\uc740 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 42.35%\ub85c \uae00\ub85c\ubc8c \ucc44\ud0dd\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ucc28\ub7c9 \ubc00\ub3c4\uc640 \uc9c0\uc6d0\uc801\uc778 \uc548\uc804 \uaddc\uc81c\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \uae30\ub2a5\ubcc4\ub85c\ub294 AR \ucc28\uc120 \uc774\ud0c8 \uacbd\uace0(AR Lane-Departure Warning)\uac00 \uc548\uc804 \uc911\uc2ec\uc801 \uac00\uce58\ub85c \uc778\ud574 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 28.74%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c\ub294 ADAS(\ucca8\ub2e8 \uc6b4\uc804\uc790 \ubcf4\uc870 \uc2dc\uc2a4\ud15c) \ucc44\ud0dd \uc99d\uac00, \ud504\ub9ac\ubbf8\uc5c4 \ubaa8\ub378\uc5d0 AR-HUD\uc758 OEM \ud1b5\ud569 \ud655\ub300, \ub3c4\ud30c\uad00 \ubc0f \ub9c8\uc774\ud06c\ub85c LED(\u03bcLED) \ube44\uc6a9 \ud558\ub77d, \uc6b4\uc804\uc790 \uc8fc\uc758 \ubd84\uc0b0 \ubc29\uc9c0 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub300\ud55c \uaddc\uc81c \uac15\ud654, SDV(\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc815\uc758 \ucc28\ub7c9)\/OTA(\ubb34\uc120 \uc5c5\ub370\uc774\ud2b8) \uc544\ud0a4\ud14d\ucc98\ub97c \ud1b5\ud55c \uae30\ub2a5 \uc5c5\uadf8\ub808\uc774\ub4dc \uac00\ub2a5\uc131, \uc804\uba74 \uc720\ub9ac \uc804\uccb4 \ud22c\uc0ac\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ud640\ub85c\uadf8\ub798\ud53d AR-HUD\uc758 \ucd9c\ud604 \ub4f1\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ubd80\ud488 \ube44\uc6a9 \ud558\ub77d\uc740 4\ub144 \uc774\ub0b4\uc5d0 AR \ud328\ud0a4\uc9c0\uac00 \uc911\uae09 \ucc28\ub7c9\uc73c\ub85c \ud655\uc0b0\ub418\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4.<br \/>\n\ubc18\uba74, \ub192\uc740 \ucd08\uae30 AR \uc2dc\uc2a4\ud15c \ube44\uc6a9, \uc544\uc774\ubc15\uc2a4(Eye-box) \ubc0f \uc2dc\uc57c\uac01(FoV) \uc124\uacc4 \ud55c\uacc4, \uc81c\ud55c\uc801\uc778 \uc804\uba74 \uc720\ub9ac \uacf5\uac04, \uc790\ub3d9\ucc28 \ub4f1\uae09 \ud640\ub85c\uadf8\ub798\ud53d \ub3c4\ud30c\uad00\uc758 \uacf5\uae09\ub9dd \ubd80\uc871 \ub4f1\uc740 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc18c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uae30\ub2a5(\ud45c\uc900 AR-HUD, AR \ub0b4\ube44\uac8c\uc774\uc158, AR \uc801\uc751\ud615 \ud06c\ub8e8\uc988 \ucee8\ud2b8\ub864, AR \ucc28\uc120 \uc774\ud0c8 \uacbd\uace0), \uc13c\uc11c \uae30\uc220(\ub808\uc774\ub354, LiDAR, \uc774\ubbf8\uc9c0 \uc13c\uc11c, \uc13c\uc11c \ud4e8\uc804), \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220(\ucef4\ubc14\uc774\ub108, \uc804\uba74 \uc720\ub9ac, \ub3c4\ud30c\uad00), \uc790\uc728\uc8fc\ud589 \ub808\ubca8(\ube44\uc790\uc728\uc8fc\ud589 L0-L2, \uc790\uc728\uc8fc\ud589 L3-L5), \ucc28\ub7c9 \uc720\ud615(\uc2b9\uc6a9\ucc28, \uc0c1\uc6a9\ucc28), \ud310\ub9e4 \ucc44\ub110(OEM \uc7a5\ucc29, \uc560\ud504\ud130\ub9c8\ucf13 \uac1c\uc870), \uadf8\ub9ac\uace0 \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub97c \ud3ec\ud568\ud55c \uc9c0\ub9ac\uc801 \uc601\uc5ed\uc73c\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4. OEM \uc7a5\ucc29 \uc2dc\uc2a4\ud15c\uc740 \ud488\uc9c8 \uad00\ub9ac, \uc0ac\uc774\ubc84 \ubcf4\uc548 \uc815\ub82c \ubc0f \ubcf4\uc99d \uc801\uc6a9\uc744 \ubcf4\uc7a5\ud558\ubbc0\ub85c 2025\ub144 \uc804\uccb4 \ubb3c\ub7c9\uc758 69.55%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d \ubc0f Robert Bosch GmbH, Continental AG, Denso Corporation, Panasonic Corporation, Visteon Corporation, Valeo SA, Hyundai Mobis, LG Display \ub4f1 \uc8fc\uc694 \uae30\uc5c5 \ud504\ub85c\ud544\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<br \/>\n\ubcf8 \ubcf4\uace0\uc11c\uc758 \uc5f0\uad6c \ubc29\ubc95\ub860\uc740 \ub3c5\uc77c\uc758 HUD \ubaa8\ub4c8 \uc5d4\uc9c0\ub2c8\uc5b4, \ud55c\uad6d\uc758 \uc13c\uc11c \ud4e8\uc804 \uce69 \uc124\uacc4\uc790, \uce98\ub9ac\ud3ec\ub2c8\uc544\uc758 AR \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\ud488 \ub9ac\ub354, \uc911\uad6d \ubc0f \uba55\uc2dc\ucf54\uc758 \uc2b9\uc6a9\ucc28 OEM \uc870\ub2ec \uad00\ub9ac\uc790\uc640\uc758 \uc778\ud130\ubdf0\ub97c \ud1b5\ud55c 1\ucc28 \uc5f0\uad6c\uc640 UNECE \uc548\uc804 \uaddc\uc815, NHTSA \ucda9\ub3cc-\ubd80\uc0c1 \ud1b5\uacc4, ACEA \uc0dd\uc0b0 \uae30\ub85d, UN Comtrade \uad11\ud559 \ubd80\ud488 \ubb34\uc5ed \ud750\ub984, Questel \ubc0f IEEE Xplore\uc5d0 \uc0c9\uc778\ub41c \ud2b9\ud5c8 \ucd9c\uc6d0 \ub4f1 \uacf5\uac1c \ub370\uc774\ud130 \ub9c8\uc774\ub2dd\uc744 \ud1b5\ud55c 2\ucc28 \uc5f0\uad6c\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uaddc\ubaa8 \uc608\uce21\uc740 \uc0c1\ud5a5\uc2dd \uacf5\uae09\uc5c5\uccb4 \uc9d1\uacc4\uc640 \ud558\ud5a5\uc2dd \ucc28\ub7c9 \uc0dd\uc0b0 \ubc0f \ubb34\uc5ed \uc7ac\uad6c\uc131\uc744 \ud63c\ud569\ud558\uc5ec \uc774\ub8e8\uc5b4\uc9c0\uba70, \ub370\uc774\ud130\ub294 3\ub2e8\uacc4 \uac80\ud1a0\ub97c \uac70\uccd0 \ub9e4\ub144 \uc5c5\ub370\uc774\ud2b8\ub429\ub2c8\ub2e4. \uc774\ub294 \uc2e0\ub8b0\uc131 \uc788\uace0 \ud22c\uba85\ud55c \uc2dc\uc7a5 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n\uacb0\ub860\uc801\uc73c\ub85c, \uc790\ub3d9\ucc28 \uc99d\uac15\ud604\uc2e4 \uc2dc\uc7a5\uc740 \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ubc1c\uc804\uacfc \uaddc\uc81c \uc9c0\uc6d0\uc5d0 \ud798\uc785\uc5b4 \uc0c1\ub2f9\ud55c \uc131\uc7a5 \uae30\ud68c\ub97c \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \ud640\ub85c\uadf8\ub798\ud53d AR-HUD\uc640 \uac19\uc740 \uc2e0\uae30\uc220\uc758 \ub4f1\uc7a5\uc740 \ubbf8\ub798 \uc2dc\uc7a5\uc758 \uc7a0\uc7ac\ub825\uc744 \ub354\uc6b1 \ud655\ub300\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34511","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/34511"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=34511"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/34511\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=34511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=34511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=34511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}