{"id":34754,"date":"2026-02-10T11:25:01","date_gmt":"2026-02-10T11:25:01","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/alcoholic-beverages-market-mordor\/"},"modified":"2026-04-03T13:00:25","modified_gmt":"2026-04-03T04:00:25","slug":"alcoholic-beverages-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/alcoholic-beverages-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc8fc\ub958 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d: \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f 2026-2031\ub144 \uc804\ub9dd"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/alcoholic-beverages-market-1751535673199-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/alcoholic-beverages-market-size-image-1767014437056.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \uad00\uad11 \ubc0f \uc219\ubc15\uc5c5 \uc131\uc7a5, \uae0d\uc815\uc801 \uc601\ud5a5<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.2.1.1 \uc800\uc54c\ucf54\uc62c \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \uc99d\uac00<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.2.1.2 \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958 \uc218\uc694 \uae09\uc99d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.2.1.3 \ud3ec\uc7a5 \ubc0f \uc54c\ucf54\uc62c \ud568\ub7c9 \uce21\uba74\uc758 \uc81c\ud488 \ucc28\ubcc4\ud654<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.2.1.4 \ud655\uc0b0\ub418\ub294 \uc0ac\uad50 \uc74c\uc8fc \ubb38\ud654<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.2.1.5 \uc628\ub77c\uc778 \uc8fc\ub958 \ud310\ub9e4 \uc99d\uac00<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.3.1.1 \uacfc\ub3c4\ud55c \uc12d\ucde8\uc5d0 \ub300\ud55c \uac74\uac15 \uc6b0\ub824<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.3.1.2 \uc885\uad50\uc801 \ubc0f \ubb38\ud654\uc801 \uc81c\uc57d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          4.3.1.3 \ube44\uc54c\ucf54\uc62c \ub300\uccb4\ud488\uacfc\uc758 \ub192\uc740 \uacbd\uc7c1<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uc18c\ube44\uc790 \ud589\ub3d9 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \uc804\ub9dd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \uacf5\uae09\uc5c5\uccb4\uc758 \ud611\uc0c1\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \uad6c\ub9e4\uc790\uc758 \ud611\uc0c1\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \ub300\uccb4\ud488\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \uc81c\ud488 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \ub9e5\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.1 \uc5d0\uc77c \ub9e5\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.2 \ub77c\uac70<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.3 \ubb34\/\uc800\uc54c\ucf54\uc62c \ub9e5\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.4 \uae30\ud0c0 \ub9e5\uc8fc \uc720\ud615<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \uc640\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.1 \uac15\ud654 \uc640\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.2 \uc2a4\ud2f8 \uc640\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.3 \uc2a4\ud30c\ud074\ub9c1 \uc640\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.4 \uae30\ud0c0 \uc640\uc778 \uc720\ud615<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \uc99d\ub958\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.1 \ube0c\ub79c\ub514 \ubc0f \ucf54\ub0d1<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.2 \ub9ac\ud050\uc5b4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.3 \ub7fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.4 \ud14c\ud0ac\ub77c \ubc0f \uba54\uc2a4\uce7c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.5 \uc704\uc2a4\ud0a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.6 \ud654\uc774\ud2b8 \uc2a4\ud53c\ub9bf<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.7 \uae30\ud0c0 \uc99d\ub958\uc8fc \uc720\ud615<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.4 \uae30\ud0c0<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \ub0a8\uc131<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \uc5ec\uc131<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \ud3ec\uc7a5 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \ubcd1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \uce94<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \uae30\ud0c0<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \uc628\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \uc624\ud504\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.1 \uc804\ubb38\/\uc8fc\ub958 \ud310\ub9e4\uc810<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.2 \uae30\ud0c0 \uc624\ud504\ud2b8\ub808\uc774\ub4dc \ucc44\ub110<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \uc9c0\uc5ed\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.1 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.2 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.4 \ubd81\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.1 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.2 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.3 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.4 \ub124\ub35c\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.5 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.6 \uc2a4\uc6e8\ub374<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.7 \ud3f4\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.8 \ubca8\uae30\uc5d0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.9 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.10 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.1 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.2 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.3 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.4 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.5 \ub300\ud55c\ubbfc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.6 \uc778\ub3c4\ub124\uc2dc\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.7 \ud0dc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.8 \uc2f1\uac00\ud3ec\ub974<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.9 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.3 \uce60\ub808<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.4 \ud398\ub8e8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.5 \ucf5c\ub86c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.6 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.2 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.3 \ub098\uc774\uc9c0\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.4 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.5 \ubaa8\ub85c\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.6 \ud280\ub974\ud0a4\uc608<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.7 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34, \uc804\ub7b5 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 Anheuser-Busch InBev SA\/NV<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 Heineken Holding NV<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 Diageo PLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 Constellation Brands Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 Pernod Ricard SA<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 Bacardi Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 Treasury Wine Estates Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 Brown-Forman Corp.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 Kirin Holdings Co. Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 Asahi Group Holdings Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 Molson Coors Beverage Co.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 Carlsberg AS<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 Suntory Holdings Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 Campari Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 E.&amp;J. Gallo Winery<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 Tsingtao Brewery Co. Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 Remy Cointreau SA<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 Boston Beer Company Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 Sapporo Holdings Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 San Miguel Corporation<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc8fc\ub958 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)<\/p>\n<p># \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>\uc8fc\ub958 \uc2dc\uc7a5\uc740 2025\ub144 1\uc870 8,300\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 1\uc870 8,900\uc5b5 \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2031\ub144\uc5d0\ub294 2\uc870 2,500\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub294 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 3.53%\ub97c \uae30\ub85d\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ud504\ub9ac\ubbf8\uc5c4\ud654, \uad00\uad11 \uc0b0\uc5c5\uc758 \ube60\ub978 \ud68c\ubcf5, \uc634\ub2c8\ucc44\ub110 \uc720\ud1b5\uc73c\ub85c\uc758 \uc804\ud658\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc911\uc0b0\uce35 \uc99d\uac00\ub294 \ub9e5\uc8fc, \uc640\uc778, \uc99d\ub958\uc8fc \uc18c\ube44\ub97c \ub298\ub824 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc740 \uad6c\ub9e4 \uacfc\uc815\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc0dd\uc0b0\uc790\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \uac15\ud654\ud558\uba70, \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \uc54c\ub8e8\ubbf8\ub284 \uce94 \ubc0f \ubb3c \uc808\uc57d\ud615 \uc99d\ub958\uc18c\uc640 \uac19\uc740 \uc9c0\uc18d\uac00\ub2a5\uc131 \ub178\ub825\uc740 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uc0c8\ub85c\uc6b4 \uc6a9\ub7c9 \ud45c\uc900\uacfc \uac19\uc740 \uaddc\uc81c \uc5c5\ub370\uc774\ud2b8\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc720\uc5f0\uc131\uc744 \ub192\uc774\uace0 \ubcc0\ud654\ud558\ub294 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc5d0 \ubd80\uc751\ud569\ub2c8\ub2e4. \uac74\uac15 \uc778\uc2dd \uc99d\uac00\uc640 \ub77c\ubca8\ub9c1 \uc694\uad6c\uc0ac\ud56d\uc740 \uc800\uc54c\ucf54\uc62c \ubc0f \ubb34\uc54c\ucf54\uc62c \uc81c\ud488 \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\uc5ec \ud575\uc2ec \ud310\ub9e4\ub97c \uc800\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uc2dc\uc7a5 \uae30\ubc18\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc774 \uc218\uc775\uc131\uc774 \ub0ae\uc740 \uc790\uc0b0\uc744 \ub9e4\uac01\ud558\uace0 \uc9c0\uc5ed \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc744 \uac15\ud654\ud558\ub294 \uac00\uc6b4\ub370, \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \uae30\ub2a5\uc131 \uc81c\ud615\uc73c\ub85c \ud2c8\uc0c8 \uc218\uc694\ub97c \uacf5\ub7b5\ud558\uba70 \uacbd\uc7c1\uc744 \uc2ec\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p># \uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615\ubcc4: \ub9e5\uc8fc\ub294 2025\ub144 43.28%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c \uc120\ub450\ub97c \uc720\uc9c0\ud588\uc73c\uba70, \uc99d\ub958\uc8fc\ub294 2031\ub144\uae4c\uc9c0 3.68%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: \ub0a8\uc131 \uc18c\ube44\uc790\uac00 2025\ub144 \uc8fc\ub958 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 71.98%\ub97c \ucc28\uc9c0\ud588\uc9c0\ub9cc, \uc5ec\uc131 \uc18c\ube44\ub294 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 3.93%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uc720\ud615\ubcc4: \uc720\ub9ac\ubcd1\uc740 2025\ub144 74.08%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uce94\uc740 2031\ub144\uae4c\uc9c0 4.24%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc628\ud504\ub808\ubbf8\uc2a4(On-trade) \ucc44\ub110\uc774 2025\ub144 50.12%\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc9c0\ub9cc, \uc624\ud504\ud504\ub808\ubbf8\uc2a4(Off-trade) \ucc44\ub110\uc740 2031\ub144\uae4c\uc9c0 4.61%\uc758 CAGR\ub85c \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2025\ub144 \uc8fc\ub958 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 29.21%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc740 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 5.03%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p># \uae00\ub85c\ubc8c \uc8fc\ub958 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p>\uc131\uc7a5 \ub3d9\uc778:<\/p>\n<p>*   \uad00\uad11 \ubc0f \uc219\ubc15 \uc0b0\uc5c5\uc758 \uae0d\uc815\uc801 \uc601\ud5a5: 2024\ub144 \uad6d\uc81c \uad00\uad11\uac1d \uc218\uac00 \ud32c\ub370\ubbf9 \uc774\uc804 \uc218\uc900\uc5d0 \uadfc\uc811\ud558\uba70 1\uc870 6\ucc9c\uc5b5 \ub2ec\ub7ec\uc758 \uad00\uad11 \uc218\uc785\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc911\ub3d9 \uc9c0\uc5ed\uc740 2019\ub144 \ub300\ube44 32% \uc99d\uac00\ud558\uba70 \ucd5c\uace0 \uc2e4\uc801\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ud638\ud154, \ubc14, \ub808\uc2a4\ud1a0\ub791 \ubc29\ubb38\uac1d \uc99d\uac00\ub294 \uc8fc\ub958 \uc2dc\uc7a5, \ud2b9\ud788 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc758 \uc628\ud504\ub808\ubbf8\uc2a4(on-premise) \uc218\uc694\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. UNWTO\ub294 2025\ub144 \uad6d\uc81c \uad00\uad11\uac1d \uc218\uac00 3~5% \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ubc0f GCC(\uac78\ud504\ud611\ub825\ud68c\uc758) \uc9c0\uc5ed\uc5d0\uc11c \ud2b9\ud788 \uac15\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc800\uc54c\ucf54\uc62c \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \uc99d\uac00: \uc138\uacc4\ubcf4\uac74\uae30\uad6c(WHO)\ub294 \uc54c\ucf54\uc62c\uc774 \uc5f0\uac04 260\ub9cc \uba85\uc758 \uc0ac\ub9dd\uacfc \uc554 \uc704\ud5d8 \uc99d\uac00\uc640 \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uacbd\uace0\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\ub4e4\uc740 \uc800\uc54c\ucf54\uc62c \uc74c\ub8cc\ub85c \uc804\ud658\ud558\uace0 \uc788\uc73c\uba70, \ucf58\uc2a4\ud154\ub808\uc774\uc158 \ube0c\ub79c\ub4dc(Constellation Brands)\uc758 \ube44\uc54c\ucf54\uc62c \uae30\ub2a5\uc131 \uc2a4\ud0c0\ud2b8\uc5c5 Hiyo\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \uc544\uc77c\ub79c\ub4dc\uc758 \uc758\ubb34\uc801\uc778 \uc554 \uacbd\uace0 \ub77c\ubca8 \ubd80\ucc29 \ubc95\uc548(2026\ub144 \ubc1c\ud6a8)\uacfc \uac19\uc740 \uaddc\uc81c \uc6c0\uc9c1\uc784\ub3c4 \uc800\uc54c\ucf54\uc62c \uc81c\ud488 \ud601\uc2e0\uc744 \uc9c0\uc9c0\ud569\ub2c8\ub2e4.<br \/>\n*   \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958 \uc218\uc694 \uae09\uc99d: \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uace0\ud488\uc9c8\uc758 \ub3c5\ud2b9\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc5d0 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \ubc0f \uc54c\ucf54\uc62c \ud568\ub7c9 \uce21\uba74\uc758 \uc81c\ud488 \ucc28\ubcc4\ud654: \uc54c\ub8e8\ubbf8\ub284 \uce94\uc740 \uc720\ub9ac\ubcd1\ubcf4\ub2e4 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc774 \uc801\uc73c\uba70, \ub514\uc544\uc9c0\uc624(Diageo)\uc758 90% \uc885\uc774 \ubca0\uc77c\ub9ac\uc2a4(Baileys) \uc2dc\uc81c\ud488\uacfc \uac19\uc740 \ud601\uc2e0\uc801\uc778 \ud3ec\uc7a5\uc7ac \uac1c\ubc1c\uc774 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uc7ac\ubb34\ubd80\uc758 \uc0c8\ub85c\uc6b4 \uc6a9\ub7c9 \ud45c\uc900\uc740 \uc640\uc778 \ubc0f \uc99d\ub958\uc8fc \uc6a9\uae30\uc758 \ub2e4\uc591\uc131\uc744 \ud655\ub300\ud558\uc5ec \uc808\uc81c\ub41c \uc74c\uc8fc\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. NFC\/QR \ucf54\ub4dc\uac00 \uc801\uc6a9\ub41c \uc2a4\ub9c8\ud2b8 \ub9c8\uac1c\ub294 \uc81c\ud488\uc758 \uae30\ub2a5\uc801, \uacbd\ud5d8\uc801 \ucc28\ubcc4\ud654\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   \ud655\ub300\ub418\ub294 \uc0ac\uad50 \uc74c\uc8fc \ubb38\ud654: \uc911\uad6d\uc758 Douyin\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc740 \ubbf9\uc194\ub85c\uc9c0 \ud2b8\ub80c\ub4dc\uc640 \uc74c\uc545, \uc5ec\ud589 \ucf58\ud150\uce20\ub97c \uc5f0\uacb0\ud558\uc5ec \uce90\uc8fc\uc5bc\ud55c \uc54c\ucf54\uc62c \uc18c\ube44\ub97c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. GCC \uad6d\uac00\ub4e4\uc5d0\uc11c\ub3c4 \uc801\ub2f9\ud55c \uc54c\ucf54\uc62c \uc18c\ube44\uc5d0 \ub300\ud55c \ub17c\uc758\uac00 \ud65c\ubc1c\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544\uc758 \uc8fc\ub958 \ud310\ub9e4 \ud5c8\uc6a9 \uc815\ucc45 \ubcc0\ud654\ub294 \uc2dc\uc7a5\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ud68c\uc801 \ubcc0\ud654\ub294 \uc0c8\ub85c\uc6b4 \uc720\ud1b5 \ucc44\ub110\uc744 \ud655\ub300\ud558\uace0 \uc80a\uc740 \uce35\uc758 \uc54c\ucf54\uc62c \uc18c\ube44\ub97c \uc815\uc0c1\ud654\ud558\uc5ec \uc8fc\ub958 \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   \uc628\ub77c\uc778 \uc8fc\ub958 \ud310\ub9e4\uc758 \uc131\uc7a5: \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc758 \ubc1c\uc804\uacfc \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \ud615\uc131\ub41c \uc628\ub77c\uc778 \uad6c\ub9e4 \uc2b5\uad00\uc740 \uc8fc\ub958\uc758 \uc628\ub77c\uc778 \ud310\ub9e4\ub97c \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c0\uba70, \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud3b8\ub9ac\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc131\uc7a5 \uc800\ud574 \uc694\uc778:<\/p>\n<p>*   \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c: \uc815\ubd80\ub294 \uacf5\uc911 \ubcf4\uac74\uacfc \uacbd\uc81c\uc801 \uc774\uc775\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uae30 \uc704\ud574 \uaddc\uc81c\ub97c \uac15\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc18c\uaddc\ubaa8 \uc0dd\uc0b0\uc790\uc640 \uc2e0\uaddc \uc2dc\uc7a5 \uc9c4\uc785\uc790\uc5d0\uac8c \ud2b9\ud788 \ubd80\ub2f4\uc774 \ub429\ub2c8\ub2e4. \ubbf8\uad6d TTB\uc758 &#8216;\uc54c\ucf54\uc62c \uc0ac\uc2e4&#8217; \ub77c\ubca8\ub9c1 \uc758\ubb34\ud654 \uc81c\uc548\uc740 \uc0c1\ub2f9\ud55c \ube44\uc6a9\uc744 \ucd08\ub798\ud558\uba70, FDA\uc758 \ube0c\ub86c\ud654 \uc2dd\ubb3c\uc131 \uae30\ub984(BVO) \uae08\uc9c0 \uc870\uce58\uc640 \uac19\uc740 \uacfc\ud559\uc801 \uc774\ud574\uc758 \ubc1c\uc804\uc740 \uaddc\uc81c \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4 \uc0b0\uc5c5 \uc801\uc751\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.<br \/>\n*   \uacfc\ub3c4\ud55c \uc74c\uc8fc\uc5d0 \ub300\ud55c \uac74\uac15 \uc6b0\ub824: WHO \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc54c\ucf54\uc62c \uc18c\ube44\ub294 \uc5f0\uac04 260\ub9cc \uba85\uc758 \uc0ac\ub9dd\uacfc 200\uac00\uc9c0 \uc774\uc0c1\uc758 \uc9c8\ubcd1(\uc554 \ud3ec\ud568)\uc758 \uc6d0\uc778\uc774 \ub429\ub2c8\ub2e4. WHO \uc720\ub7fd\uc758 &#8216;\uc54c\ucf54\uc62c \uc7ac\uc815\uc758&#8217; \ucea0\ud398\uc778\uacfc \uac19\uc740 \uacf5\uc911 \ubcf4\uac74 \ucea0\ud398\uc778\uc740 \uc18c\ube44 \uac10\uc18c\ub97c \ubaa9\ud45c\ub85c \ud558\uba70, \uccad\uc18c\ub144 \uc74c\uc8fc \ubb38\uc81c\ub3c4 \uc2ec\uac01\ud558\uac8c \ub2e4\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac74\uac15 \uc6b0\ub824\ub294 \uc758\ubb34 \uacbd\uace0 \ub77c\ubca8, \uad11\uace0 \uc81c\ud55c, \uc138\uae08 \uc815\ucc45 \ub4f1 \uaddc\uc81c \ub300\uc751\uc744 \uc720\ubc1c\ud558\uc5ec \uc8fc\ub958 \uc0b0\uc5c5 \uc131\uc7a5\uc5d0 \uc5ed\ud48d\uc73c\ub85c \uc791\uc6a9\ud558\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \uc800\uc54c\ucf54\uc62c \ubc0f \uae30\ub2a5\uc131 \uc74c\ub8cc \ub300\uccb4\uc7ac \uc2dc\uc7a5\uc5d0\ub294 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<br \/>\n*   \uc885\uad50\uc801 \ubc0f \ubb38\ud654\uc801 \uc81c\uc57d: \uc911\ub3d9, \uc544\uc2dc\uc544 \ubc0f \uc544\ud504\ub9ac\uce74 \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc885\uad50\uc801 \ubc0f \ubb38\ud654\uc801 \uc774\uc720\ub85c \uc54c\ucf54\uc62c \uc18c\ube44\uc5d0 \ub300\ud55c \uc5c4\uaca9\ud55c \uc81c\ud55c\uc774 \uc874\uc7ac\ud558\uc5ec \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc81c\uc57d\ud569\ub2c8\ub2e4.<br \/>\n*   \ube44\uc54c\ucf54\uc62c\uc131 \ub300\uccb4\uc7ac\uc640\uc758 \ub192\uc740 \uacbd\uc7c1: \uac74\uac15\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \ube44\uc54c\ucf54\uc62c\uc131 \ub9e5\uc8fc, \uc640\uc778, \uc99d\ub958\uc8fc \ub4f1 \ub2e4\uc591\ud55c \ub300\uccb4\uc7ac\uac00 \ub4f1\uc7a5\ud558\uc5ec \uc8fc\ub958 \uc2dc\uc7a5\uc5d0 \uacbd\uc7c1 \uc555\ub825\uc744 \uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \uac15\ud558\uac8c \ub098\ud0c0\ub098\uba70 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc0b0\ub418\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.<\/p>\n<p># \uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615\ubcc4: \ub9e5\uc8fc, \uce74\ud14c\uace0\ub9ac \ud601\uc2e0 \uc18d\uc5d0\uc11c\ub3c4 \uc9c0\ubc30\ub825 \uc720\uc9c0<br \/>\n    2025\ub144 \ub9e5\uc8fc\ub294 \ud655\uace0\ud55c \uc720\ud1b5\ub9dd, \ud569\ub9ac\uc801\uc778 \uac00\uaca9, \ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0\uc11c\uc758 \ud3ed\ub113\uc740 \uc18c\ube44\uc790 \uc120\ud638\uc5d0 \ud798\uc785\uc5b4 \uc2dc\uc7a5\uc758 43.28%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc99d\ub958\uc8fc\ub294 \uce75\ud14c\uc77c \ubb38\ud654\uc758 \ubd80\uc0c1, \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc73c\ub85c\uc758 \uc804\ud658, \ud648 \ubbf9\uc194\ub85c\uc9c0 \ud2b8\ub80c\ub4dc\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 3.68%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc640\uc778\uc740 \ud504\ub9ac\ubbf8\uc5c4\ud654 \uc804\ub7b5\uacfc \uc720\uae30\ub18d \ubc0f \uc800\uac1c\uc785 \ud488\uc885\uc5d0 \ub300\ud55c \uad00\uc2ec \uc99d\uac00\ub85c \uc548\uc815\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. RTD(Ready-to-Drink) \uce75\ud14c\uc77c, \ud558\ub4dc \uc140\ucc98, \uae30\ub2a5\uc131 \uc8fc\ub958\ub97c \ud3ec\ud568\ud558\ub294 &#8220;\uae30\ud0c0&#8221; \uce74\ud14c\uace0\ub9ac\ub294 \ud3b8\ub9ac\ud568\uacfc \ub9db\uc758 \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\ub294 \uac74\uac15\uc5d0 \ubbfc\uac10\ud55c \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc744 \uacc4\uc18d\ud574\uc11c \uc0ac\ub85c\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \ubc0f \uc720\ub7fd \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc218\uc81c \uc99d\ub958\uc8fc\uc640 \ud55c\uc815\ud310 \ucd9c\uc2dc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub192\uc544 \ube0c\ub79c\ub4dc \ucc28\ubcc4\ud654\ub97c \ucd09\uc9c4\ud558\uace0 \ud504\ub9ac\ubbf8\uc5c4 \ub9c8\uc9c4\uc744 \uac15\ud654\ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub300\uc751\ud558\uc5ec \uc8fc\uc694 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud50c\ub808\uc774\ubc84 \uc704\uc2a4\ud0a4, \ubcf4\ud0dc\ub2c8\uceec \uc9c4, \uc800ABV(\uc54c\ucf54\uc62c \ub3c4\uc218) \ud3ec\ub9f7 \ub4f1 \uc808\uc81c \ud2b8\ub80c\ub4dc\uc5d0 \ubd80\ud569\ud558\ub294 \ud601\uc2e0 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: \ub0a8\uc131 \uc9c0\ubc30 \uc18d \uc5ec\uc131 \uc18c\ube44 \uac00\uc18d\ud654<br \/>\n    2025\ub144 \ub0a8\uc131 \uc18c\ube44\uc790\uac00 \uc804\uccb4 \ud310\ub9e4\uc758 71.98%\ub97c \ucc28\uc9c0\ud558\uba70 \ub300\ubd80\ubd84 \uc9c0\uc5ed\uc758 \uc5ed\uc0ac\uc801\uc778 \uc18c\ube44 \uaddc\ubc94\uc744 \ubc18\uc601\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5ec\uc131 \uc18c\ube44\ub294 3.93%\uc758 CAGR\ub85c \uc804\uccb4 \uce74\ud14c\uace0\ub9ac \uc131\uc7a5\ub960\uc744 \uc0c1\ud68c\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud50c\ub808\uc774\ubc84 \ubcf4\ub4dc\uce74, \uc2a4\ud53c\ub9ac\uce20 \uc2a4\ud0c0\uc77c \uc640\uc778, \ubcf4\ud0dc\ub2c8\uceec \uc9c4 \ub4f1 \uc12c\uc138\ud55c \ub9db \ud504\ub85c\ud544\uc744 \uac00\uc9c4 \uc81c\ud488\uc73c\ub85c \uc5ec\uc131 \uc18c\ube44\uc790\ub97c \uacf5\ub7b5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. WHO \uccad\uc18c\ub144 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc5ec\ub7ec OECD \uad6d\uac00\uc5d0\uc11c \uc2ed\ub300 \uc18c\ub140\ub4e4\uc758 \uc54c\ucf54\uc62c \ubc0f \uc804\uc790\ub2f4\ubc30 \uc0ac\uc6a9\uc774 \uc18c\ub144\ub4e4\uacfc \uc720\uc0ac\ud55c \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uae4a\uc740 \ubb38\ud654\uc801 \ubcc0\ud654\ub97c \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc5ec\uc131 \uc911\uc2ec\uc758 \ud601\uc2e0\uc740 8% ABV\uc758 \ud551\ud06c\uc0c9 \uce94 \ub85c\uc81c \uc640\uc778, \ucf5c\ub77c\uac90 \uc8fc\uc785 \uc2a4\ud30c\ud074\ub9c1 \uc640\uc778, \uc808\uc81c \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \uc6b0\uc544\ud558\uac8c \uc18c\ubd84\ub41c 187ml \uc99d\ub958\uc8fc \ubbf9\uc11c \ub4f1\uc73c\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc740 \ub300\uc911\uc801\uc778 &#8220;\ud30c\ud2f0&#8221; \uc774\ubbf8\uc9c0\uc5d0\uc11c \uc6f0\ub2c8\uc2a4, \uc7a5\uc778\uc815\uc2e0, \uacbd\ud5d8\uc801 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc73c\ub85c \uc804\ud658\ub418\uc5b4 \ucd94\uac00\uc801\uc778 \ud310\ub9e4\ub7c9\uacfc \uac00\uaca9 \uc2e4\ud604\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ud3ec\uc7a5 \uc720\ud615\ubcc4: \uc9c0\uc18d\uac00\ub2a5\uc131\uc774 \uc54c\ub8e8\ubbf8\ub284 \ucc44\ud0dd\uc744 \uc8fc\ub3c4<br \/>\n    \uc720\ub9ac\ubcd1\uc740 2025\ub144 74.08%\uc758 \uc810\uc720\uc728\ub85c \uc74c\ub8cc \ud3ec\uc7a5 \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc73c\uba70, \uc18c\ube44\uc790\ub4e4\uc740 \ud2b9\ud788 \uc640\uc778 \ubc0f \uc99d\ub958\uc8fc \ubd80\ubb38\uc5d0\uc11c \uc720\ub9ac\ubcd1\uc744 \ud504\ub9ac\ubbf8\uc5c4 \ud488\uc9c8 \ubc0f \uc9c4\uc815\uc131\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \uc5f0\uad00\uc2dc\ud0b5\ub2c8\ub2e4. \uae08\uc18d \uce94\uc740 \ud658\uacbd \uc778\uc2dd \uc99d\uac00, \ud3b8\uc758\uc131, \uc804\ud1b5\uc801\uc778 \ub9e5\uc8fc\ub97c \ub118\uc5b4 \uc640\uc778, \ud558\ub4dc \uc140\ucc98, RTD \uce75\ud14c\uc77c\ub85c\uc758 \uc131\uacf5\uc801\uc778 \uce74\ud14c\uace0\ub9ac \ud655\uc7a5\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 4.24%\uc758 CAGR\ub85c \ud06c\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc54c\ub8e8\ubbf8\ub284\uc740 \uc720\ub9ac\ubcf4\ub2e4 \uc6b0\uc218\ud55c \uc7ac\ud65c\uc6a9\uc131\uacfc \ud604\uc800\ud788 \ub0ae\uc740 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc73c\ub85c \ud658\uacbd\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790\uc640 \uc9c0\uc18d\uac00\ub2a5\uc131 \ubaa9\ud45c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uac15\ub825\ud558\uac8c \uc5b4\ud544\ud569\ub2c8\ub2e4. 2024\ub144 7\uc6d4\ubd80\ud130 \uc2dc\ud589\ub418\ub294 \uc720\ub7fd\uc5f0\ud569\uc758 \ud14c\ub354\ub4dc \ud074\ub85c\uc800 \uc758\ubb34\ud654\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uaddc\uc81c\ub294 \uaddc\uc81c \uc900\uc218 \uc694\uad6c\uc0ac\ud56d\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294 \ub3d9\uc2dc\uc5d0 \uc5c4\uaca9\ud55c \ud658\uacbd \ud45c\uc900 \ubc0f \uc21c\ud658 \uacbd\uc81c \uc6d0\uce59\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ubd80\ud569\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ud3ec\uc7a5 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc624\ud504\ud504\ub808\ubbf8\uc2a4 \uc131\uc7a5\uc774 \ub514\uc9c0\ud138 \uc804\ud658 \uac00\uc18d\ud654<br \/>\n    \ubc14, \ub808\uc2a4\ud1a0\ub791, \ud638\ud154\uacfc \uac19\uc740 \uc628\ud504\ub808\ubbf8\uc2a4 \ucc44\ub110\uc740 \uad00\uad11 \ud68c\ubcf5\uacfc \uacf5\uc720\ub41c \uc0ac\ud68c\uc801 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc695\uad6c\uc5d0 \ud798\uc785\uc5b4 2025\ub144 50.12%\ub85c \uadfc\uc18c\ud55c \uc6b0\uc704\ub97c \uc810\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ud504\ud504\ub808\ubbf8\uc2a4 \ucc44\ub110\uc740 \uc804\uc790\uc0c1\uac70\ub798, \uc2dd\ub8cc\ud488 \ud074\ub9ad\uc564\uceec\ub809\ud2b8, \uad6c\ub3c5 \uc11c\ube44\uc2a4\uac00 \ubd09\uc1c4 \uae30\uac04 \ub3d9\uc548 \ud615\uc131\ub41c \uad6c\ub9e4 \uc2b5\uad00\uc744 \uacf5\uace0\ud788 \ud558\uba74\uc11c 2031\ub144\uae4c\uc9c0 4.61%\uc758 CAGR\ub85c \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4. \ubbf8\uad6d \ub18d\ubb34\ubd80\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \uc634\ub2c8\ucc44\ub110 \ud50c\ub808\uc774\uc5b4\ub4e4\uc740 \uc2e0\uc120 \uc2dd\ud488\uacfc \uc8fc\ub958\ub97c \ud568\uaed8 \uad6c\ub9e4\ud560 \ub54c \uc7a5\ubc14\uad6c\ub2c8 \ud06c\uae30\uac00 25-40% \ub354 \ud06c\ub2e4\uace0 \ubcf4\uace0\ud558\uba70, \uc774\ub294 \ub3c5\ub9bd \uc8fc\ub958 \ud310\ub9e4\uc810\uc744 \uc704\ud611\ud558\ub294 \uad50\ucc28 \uce74\ud14c\uace0\ub9ac \uc2dc\ub108\uc9c0\ub97c \uac15\uc870\ud569\ub2c8\ub2e4. D2C(\uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4) \ubaa8\ub378\uc740 \uc18c\uaddc\ubaa8 \uc99d\ub958\uc8fc \uc5c5\uccb4\ub4e4\uc5d0\uac8c \uc9c4\uc5f4\ub300 \uc811\uadfc\uc131\uc744 \ubbfc\uc8fc\ud654\ud558\uba70, \uc18c\uc15c \uad11\uace0\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c \ubbf9\uc194\ub85c\uc9c0\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2ac\ub85c\ud305 \ube44\uc6a9 \uc5c6\uc774 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uaddc\uc81c \uc644\ud654\ub294 &#8220;\ub514\uc9c0\ud138 \uc5f0\ub839 \ud655\uc778 \uc9c0\uac11&#8221;\uc758 \ud655\uc0b0\uacfc \uac19\uc740 \ud615\ud0dc\ub85c \ub098\ud0c0\ub098 \ubc30\uc1a1 \uc2dc \uc6d0\ud65c\ud55c \uc2e0\ubd84 \ud655\uc778\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc624\ub79c \uaddc\uc81c \uc900\uc218 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p># \uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2025\ub144 \uc8fc\ub958 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 29.21%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \ub3c4\uc2dc \uc911\uc0b0\uce35\uc758 \uc99d\uac00\uc640 \ud65c\ubc1c\ud55c \uc219\ubc15 \uc0b0\uc5c5\uc774 \ud504\ub9ac\ubbf8\uc5c4 \ub9e5\uc8fc\uc640 \uc218\uc81c \uc99d\ub958\uc8fc\ub97c \uacac\uc778\ud558\uba70, \uc640\uc778 \uc18c\ube44\ub7c9\ub3c4 \ub0ae\uc740 \uae30\ubc18\uc5d0\uc11c \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc740 \ud2b9\ud788 \ub3c4\uc2dc \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc0ac\uc774\uc5d0\uc11c \uc0ac\uad50 \uc74c\uc8fc \ubb38\ud654\uac00 \ud655\uc0b0\ub418\ub294 \ubb38\ud654\uc801 \ubcc0\ud654\uc758 \ud61c\ud0dd\uc744 \ubc1b\uace0 \uc788\uc73c\uba70, \uc804\ud1b5\uc801\uc778 \uaddc\uc81c \uc81c\uc57d\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc815\ubd80 \uc815\ucc45\uc774 \uc8fc\ub958 \uc0b0\uc5c5 \ud655\uc7a5\uc5d0 \uc810\ucc28 \uc6b0\ud638\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: 5.03%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\ub85c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544\uc758 \uc8fc\ub958 \ud310\ub9e4 \ud5c8\uc6a9 \uc815\ucc45 \ubcc0\ud654\uc640 \uac19\uc740 \uaddc\uc81c \uc644\ud654\ub294 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc758 \ucc38\uc5ec\uc640 \ud604\uc9c0 \ud569\uc791 \ud22c\uc790\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8(UAE)\ub294 \uc7ac\uc218\ucd9c \ud5c8\ube0c \uc5ed\ud560\uc744 \ud558\uba70 2023\ub144 5\uc5b5 6,900\ub9cc \ub2ec\ub7ec\uc758 \uc99d\ub958\uc8fc\ub97c \uc218\uc785\ud558\uc5ec GCC \uc804\uc5ed\uc5d0 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc744 \uacf5\uae09\ud569\ub2c8\ub2e4. \ub0a8\uc544\ud504\ub9ac\uce74 \uc640\uc774\ub108\ub9ac\ub4e4\uc740 \ub3d9\uc544\ud504\ub9ac\uce74\uc758 \ubb34\uad00\uc138 \ud1b5\ub85c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc720\ud1b5\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ubd81\ubbf8 \ubc0f \uc720\ub7fd: \uc131\uc219\ud588\uc9c0\ub9cc \uc5ec\uc804\ud788 \uc218\uc775\uc131\uc774 \ub192\uc740 \uc2dc\uc7a5\uc73c\ub85c, \ud504\ub9ac\ubbf8\uc5c4\ud654, \uc218\uc81c \uc81c\ud488, \uc800ABV(\uc54c\ucf54\uc62c \ub3c4\uc218) \uc2e4\ud5d8\uc774 \uac00\uce58 \ud655\ub300\ub97c \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4. WHO\uc758 \uc720\ub7fd \uc74c\uc8fc \ud328\ud134 \ubd84\uc11d\uc740 \uc9c0\uc911\ud574 \uc2dc\uc7a5\uc758 \uc640\uc778\uc18c\ube44\uac00 \uc5ec\uc804\ud788 \uac15\uc138\ub97c \ubcf4\uc774\uba70, \ubd81\uc720\ub7fd\uc5d0\uc11c\ub294 \uac74\uac15\uc744 \uace0\ub824\ud55c \uc800\uc54c\ucf54\uc62c \uc74c\ub8cc \ubc0f \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uc758 \uc778\uae30\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubd81\ubbf8 \uc2dc\uc7a5\uc5d0\uc11c\ub294 RTD(Ready-To-Drink) \uce75\ud14c\uc77c\uacfc \uc2a4\ud53c\ub9ac\uce20 \uae30\ubc18 \uc74c\ub8cc\uac00 \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc744 \uc911\uc2ec\uc73c\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \uce94\uc5d0 \ub2f4\uae34 \ud504\ub9ac\ubbf8\uc5c4 \uce75\ud14c\uc77c\uc774 \ud3b8\ub9ac\ud568\uacfc \ub2e4\uc591\uc131\uc744 \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uc724\ub9ac\uc801 \uc0dd\uc0b0 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc720\uae30\ub18d \ubc0f \uce5c\ud658\uacbd \uc8fc\ub958 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\ub3c4 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub294 \uc131\uc219\ud55c \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \ud601\uc2e0\uacfc \ud504\ub9ac\ubbf8\uc5c4\ud654\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 4.89%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uba70, \uc911\uad6d\uacfc \uc778\ub3c4\uac00 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc785\ub2c8\ub2e4. \uc911\uad6d\uc740 2023\ub144 1,000\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc8fc\ub958 \uc2dc\uc7a5\uc744 \ud615\uc131\ud588\uc73c\uba70, \ud2b9\ud788 \uc80a\uc740 \uc138\ub300 \uc0ac\uc774\uc5d0\uc11c \uc11c\uc591\uc2dd \uc8fc\ub958\uc640 \uce75\ud14c\uc77c \ubb38\ud654\uac00 \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub294 2023\ub144 525\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc2dc\uc7a5\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uc911\uc0b0\uce35\uc758 \uc99d\uac00\uc640 \ub3c4\uc2dc\ud654\uac00 \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958 \uc18c\ube44\ub97c \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubcf8\uc740 \uc0ac\ucf00\uc640 \uc704\uc2a4\ud0a4\uc758 \uc218\ucd9c\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \ud55c\uad6d\uc740 \uc18c\uc8fc\uc640 \ub9e5\uc8fc \uc2dc\uc7a5\uc774 \uc548\uc815\uc801\uc778 \uac00\uc6b4\ub370 \uc640\uc778\uacfc \uc218\uc81c \ub9e5\uc8fc \uc2dc\uc7a5\uc774 \uc131\uc7a5\uc138\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ub3d9\ub0a8\uc544\uc2dc\uc544 \uad6d\uac00\ub4e4\uc740 \uacbd\uc81c \uc131\uc7a5\uacfc \ud568\uaed8 \uc8fc\ub958 \uc18c\ube44\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\ub098, \uc885\uad50\uc801, \ubb38\ud654\uc801 \uc694\uc778\uc73c\ub85c \uc778\ud574 \uc2dc\uc7a5 \ud655\ub300\uc5d0 \uc81c\uc57d\uc774 \ub530\ub974\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<p>*   \ud504\ub9ac\ubbf8\uc5c4\ud654 \ubc0f \uc218\uc81c \uc81c\ud488\uc758 \uc778\uae30: \uc18c\ube44\uc790\ub4e4\uc774 \ub354 \ub192\uc740 \ud488\uc9c8\uacfc \ub3c5\ud2b9\ud55c \uacbd\ud5d8\uc744 \ucd94\uad6c\ud558\uba74\uc11c \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958 \ubc0f \uc218\uc81c \ub9e5\uc8fc, \uc218\uc81c \uc99d\ub958\uc8fc \uc2dc\uc7a5\uc774 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \uc131\uc219\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uac00\uce58 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\uc785\ub2c8\ub2e4.<br \/>\n*   RTD(Ready-To-Drink) \uc74c\ub8cc\uc758 \ubd80\uc0c1: \ud3b8\ub9ac\ud568\uacfc \ub2e4\uc591\ud55c \ub9db\uc744 \uc81c\uacf5\ud558\ub294 RTD \uce75\ud14c\uc77c \ubc0f \uc2a4\ud53c\ub9ac\uce20 \uae30\ubc18 \uc74c\ub8cc\uac00 \uc80a\uc740 \uc18c\ube44\uc790\uce35\uacfc \uc5ec\uc131 \uc18c\ube44\uc790\uce35 \uc0ac\uc774\uc5d0\uc11c \ud070 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uac74\uac15 \ubc0f \uc6f0\ube59 \ud2b8\ub80c\ub4dc: \uc800\uc54c\ucf54\uc62c(Low-ABV) \ubc0f \ubb34\uc54c\ucf54\uc62c(No-ABV) \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uac74\uac15\uc744 \uace0\ub824\ud558\uba74\uc11c\ub3c4 \uc0ac\uad50 \ud65c\ub3d9\uc744 \uc990\uae38 \uc218 \uc788\ub294 \ub300\uc548\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc628\ub77c\uc778 \uc720\ud1b5 \ucc44\ub110\uc758 \ud655\uc7a5: \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc628\ub77c\uc778 \uc8fc\ub958 \ud310\ub9e4\uac00 \uae09\uc99d\ud588\uc73c\uba70, \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub354 \ub113\uc740 \uc120\ud0dd\uad8c\uacfc \ud3b8\ub9ac\ud568\uc744 \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uaddc\uc81c \uc644\ud654 \ubc0f \uc815\ubd80 \uc815\ucc45 \ubcc0\ud654: \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc8fc\ub958 \ud310\ub9e4 \ubc0f \uc720\ud1b5\uc5d0 \ub300\ud55c \uaddc\uc81c\uac00 \uc644\ud654\ub418\uba74\uc11c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\uac00 \ucc3d\ucd9c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc911\ub3d9 \uc9c0\uc5ed\uc758 \ubcc0\ud654\uac00 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4.<br \/>\n*   \ub3c4\uc2dc\ud654 \ubc0f \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00: \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c \ub3c4\uc2dc \uc778\uad6c \uc99d\uac00\uc640 \uc911\uc0b0\uce35 \ud655\ub300\ub294 \uc8fc\ub958 \uc18c\ube44\ub7c9 \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0a4\ub294 \uc8fc\uc694 \uc694\uc778\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uacfc\uc81c<\/p>\n<p>*   \uc5c4\uaca9\ud55c \uaddc\uc81c \ubc0f \uc138\uae08: \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \uc8fc\ub958 \uc0b0\uc5c5\uc740 \ub192\uc740 \uc138\uae08\uacfc \uc5c4\uaca9\ud55c \uaddc\uc81c\ub97c \ubc1b\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc2dc\uc7a5 \uc9c4\uc785\uacfc \uc131\uc7a5\uc5d0 \uc7a5\ubcbd\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uac74\uac15 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc778\uc2dd \uc99d\uac00: \uc8fc\ub958 \uc18c\ube44\uc640 \uad00\ub828\ub41c \uac74\uac15 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc77c\ubd80 \uc18c\ube44\uc790\ub4e4\uc740 \uc74c\uc8fc\ub7c9\uc744 \uc904\uc774\uac70\ub098 \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ubd88\ubc95 \uc8fc\ub958 \uc2dc\uc7a5: \uc77c\ubd80 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ubd88\ubc95 \uc8fc\ub958 \uc2dc\uc7a5\uc774 \uc5ec\uc804\ud788 \uc874\uc7ac\ud558\uc5ec \ud569\ubc95\uc801\uc778 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc800\ud574\ud558\uace0 \uc815\ubd80\uc758 \uc138\uc218 \ud655\ubcf4\ub97c \uc5b4\ub835\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \uc6d0\uc790\uc7ac \uac00\uaca9 \ubcc0\ub3d9: \uace1\ubb3c, \uacfc\uc77c \ub4f1 \uc8fc\ub958 \uc0dd\uc0b0\uc5d0 \ud544\uc694\ud55c \uc6d0\uc790\uc7ac \uac00\uaca9\uc758 \ubcc0\ub3d9\uc740 \uc0dd\uc0b0 \ube44\uc6a9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uc218\uc775\uc131\uc5d0 \uc555\ubc15\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc0ac\ud68c\ubb38\ud654\uc801 \uc800\ud56d: \ud2b9\uc815 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc885\uad50\uc801 \ub610\ub294 \ubb38\ud654\uc801 \uc774\uc720\ub85c \uc8fc\ub958 \uc18c\ube44\uc5d0 \ub300\ud55c \uc0ac\ud68c\uc801 \uc800\ud56d\uc774 \uc874\uc7ac\ud558\uc5ec \uc2dc\uc7a5 \ud655\ub300\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860<\/p>\n<p>\uae00\ub85c\ubc8c \uc8fc\ub958 \uc2dc\uc7a5\uc740 \ud504\ub9ac\ubbf8\uc5c4\ud654, RTD \uc74c\ub8cc\uc758 \ubd80\uc0c1, \uac74\uac15 \ubc0f \uc6f0\ube59 \ud2b8\ub80c\ub4dc, \uadf8\ub9ac\uace0 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc911\uc2ec\uc73c\ub85c \uc5ed\ub3d9\uc801\uc778 \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uaddc\uc81c \uc644\ud654\uc640 \uc804\uc790\uc0c1\uac70\ub798\uc758 \ud655\uc7a5\uc740 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc5c4\uaca9\ud55c \uaddc\uc81c\uc640 \uac74\uac15 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc778\uc2dd \uc99d\uac00\ub294 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uacfc\uc81c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc778\ub4e4\uc744 \uc885\ud569\uc801\uc73c\ub85c \uace0\ub824\ud560 \ub54c, \uc8fc\ub958 \uc0b0\uc5c5\uc740 \ud601\uc2e0\uacfc \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \ubbfc\uac10\ud55c \ub300\uc751\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc774\uc5b4\ub098\uac08 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc804 \uc138\uacc4 \uc8fc\ub958 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5f0\uad6c\ub294 \uc2dc\uc7a5\uc758 \uc815\uc758\uc640 \uac00\uc815\uc744 \uba85\ud655\ud788 \ud558\uace0, \uad11\ubc94\uc704\ud55c \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \uae30\ubc18\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \ubc94\uc704 \ubc0f \uc138\ubd84\ud654:<br \/>\n\uc8fc\ub958\ub294 \ub2e4\uc591\ud55c \uc591\uc758 \uc5d0\ud0c4\uc62c\uc744 \ud568\uc720\ud55c \uc74c\ub8cc\ub97c \ucd1d\uce6d\ud558\uba70, \ubcf8 \uc2dc\uc7a5\uc740 \ub2e4\uc74c \uae30\uc900\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615: \ub9e5\uc8fc(\uc5d0\uc77c, \ub77c\uac70, \ubb34\/\uc800\uc54c\ucf54\uc62c \ub9e5\uc8fc, \uae30\ud0c0), \uc640\uc778(\uac15\ud654 \uc640\uc778, \uc2a4\ud2f8 \uc640\uc778, \uc2a4\ud30c\ud074\ub9c1 \uc640\uc778, \uae30\ud0c0), \uc99d\ub958\uc8fc(\ube0c\ub79c\ub514 \ubc0f \ucf54\ub0d1, \ub9ac\ud050\uc5b4, \ub7fc, \ud14c\ud0ac\ub77c \ubc0f \uba54\uc2a4\uce7c, \uc704\uc2a4\ud0a4, \ud654\uc774\ud2b8 \uc2a4\ud53c\ub9bf, \uae30\ud0c0), \uadf8\ub9ac\uace0 \uae30\ud0c0 \uc8fc\ub958\ub85c \ub098\ub269\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790: \ub0a8\uc131 \ubc0f \uc5ec\uc131 \uc18c\ube44\uc790\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uc720\ud615: \ubcd1, \uce94, \uae30\ud0c0 \ud3ec\uc7a5 \ubc29\uc2dd\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110: \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade)\uc640 \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade)\ub85c \uad6c\ubd84\ub418\uba70, \uc624\ud504\ud2b8\ub808\uc774\ub4dc\ub294 \ub2e4\uc2dc \uc804\ubb38\/\uc8fc\ub958 \ud310\ub9e4\uc810 \ubc0f \uae30\ud0c0 \uc624\ud504\ud2b8\ub808\uc774\ub4dc \ucc44\ub110\ub85c \uc138\ubd84\ud654\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed: \ubd81\ubbf8(\ubbf8\uad6d, \uce90\ub098\ub2e4, \uba55\uc2dc\ucf54 \ub4f1), \uc720\ub7fd(\ub3c5\uc77c, \ud504\ub791\uc2a4, \uc601\uad6d, \uc774\ud0c8\ub9ac\uc544 \ub4f1), \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(\uc911\uad6d, \uc778\ub3c4, \uc77c\ubcf8, \ud55c\uad6d \ub4f1), \ub0a8\ubbf8(\ube0c\ub77c\uc9c8, \uc544\ub974\ud5e8\ud2f0\ub098 \ub4f1), \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(\uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8, \ub0a8\uc544\ud504\ub9ac\uce74 \ub4f1)\uc758 \uc8fc\uc694 \uad6d\uac00 \ubc0f \uc9c0\uc5ed\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uaddc\ubaa8\ub294 \ubaa8\ub4e0 \uc138\ubd84\ud654 \ud56d\ubaa9\uc5d0 \ub300\ud574 USD \uac00\uce58\ub85c \uc0b0\uc815\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (Executive Summary):<br \/>\n\uc804 \uc138\uacc4 \uc8fc\ub958 \uc2dc\uc7a5\uc740 2026\ub144 1\uc870 8,900\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 2\uc870 2,500\uc5b5 \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub418\uba70, \uc774 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 3.53%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uce74\ud14c\uace0\ub9ac: \ub9e5\uc8fc\ub294 \ud655\uace0\ud55c \uc720\ud1b5\ub9dd\uacfc \ud3ed\ub113\uc740 \uc18c\ube44\uc790 \uc218\uc6a9\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c 2025\ub144 \uc804 \uc138\uacc4 \ub9e4\ucd9c\uc758 43.28%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450 \uc790\ub9ac\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed \uc131\uc7a5: \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\uc740 \uad00\uad11 \ud22c\uc790\uc640 \uaddc\uc81c \uc644\ud654\uc5d0 \ud798\uc785\uc5b4 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 5.03%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc5ed\ud560: \uc624\ud504\ud2b8\ub808\uc774\ub4dc \ucc44\ub110\uc740 \uc804\uc790\uc0c1\uac70\ub798\uc758 \ubd80\uc0c1\uc5d0 \ub530\ub77c 2031\ub144\uae4c\uc9c0 4.61%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub354 \ud070 \ud3b8\uc758\uc131, \ub9de\ucda4\ud615 \uc1fc\ud551 \uacbd\ud5d8, \uadf8\ub9ac\uace0 \uad6c\ub3c5 \uae30\ubc18 \uc8fc\ub958 \ubc30\uc1a1 \ubaa8\ub378\uc758 \uc131\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \ud658\uacbd (Market Landscape):<br \/>\n*   \uc2dc\uc7a5 \ub3d9\uc778: \uad00\uad11 \ubc0f \uc219\ubc15 \uc0b0\uc5c5\uc758 \uc131\uc7a5\uc740 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc73c\uba70, \uc800\uc54c\ucf54\uc62c \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \uc99d\uac00, \ud504\ub9ac\ubbf8\uc5c4 \uc8fc\ub958 \uc218\uc694 \uae09\uc99d, \ud3ec\uc7a5 \ubc0f \uc54c\ucf54\uc62c \ud568\ub7c9 \uce21\uba74\uc5d0\uc11c\uc758 \uc81c\ud488 \ucc28\ubcc4\ud654, \uc0ac\ud68c\uc801 \uc74c\uc8fc \ubb38\ud654 \ud655\uc0b0, \uc628\ub77c\uc778 \uc8fc\ub958 \ud310\ub9e4\uc758 \uc131\uc7a5\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2dc\uc7a5 \uc81c\uc57d: \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c, \uacfc\ub3c4\ud55c \uc74c\uc8fc\uc5d0 \ub300\ud55c \uac74\uac15 \ubb38\uc81c, \uc885\uad50\uc801 \ubc0f \ubb38\ud654\uc801 \uc81c\uc57d, \ube44\uc54c\ucf54\uc62c\uc131 \ub300\uccb4\ud488\uacfc\uc758 \ub192\uc740 \uacbd\uc7c1\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<br \/>\n*   \uae30\ud0c0 \ubd84\uc11d: \uc18c\ube44\uc790 \ud589\ub3d9 \ubd84\uc11d, \uaddc\uc81c \uc804\ub9dd, \uadf8\ub9ac\uace0 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d(\uacf5\uae09\uc790 \ubc0f \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825, \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \ub300\uccb4\uc7ac\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4)\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uc5ed\ud559 \uad00\uacc4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>4. \uacbd\uc7c1 \ud658\uacbd \ubc0f \ubbf8\ub798 \uc804\ub9dd:<br \/>\n\uacbd\uc7c1 \ud658\uacbd \uc139\uc158\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d, \uadf8\ub9ac\uace0 Anheuser-Busch InBev SA\/NV, Heineken Holding NV, Diageo PLC, Pernod Ricard SA \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 \uc0c1\uc138 \ud504\ub85c\ud544(\uae00\ub85c\ubc8c \ubc0f \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d \ud3ec\ud568)\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uc2dc\ud558\uba70 \ub9c8\ubb34\ub9ac\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34754","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/34754"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=34754"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/34754\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=34754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=34754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=34754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}