{"id":35309,"date":"2026-02-10T17:13:15","date_gmt":"2026-02-10T17:13:15","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/television-broadcasting-service-market-mordor\/"},"modified":"2026-03-27T16:48:56","modified_gmt":"2026-03-27T07:48:56","slug":"television-broadcasting-service-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/television-broadcasting-service-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d \u2014 \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/television-broadcasting-services-market-1757572717089-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/television-broadcasting-service-market-size-image-1758286152156.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ucf54\ub4dc \ucee4\ud305\uc73c\ub85c \uc778\ud55c OTT \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d TV \ucc44\ud0dd \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 \ub77c\uc774\ube0c \uc2a4\ud3ec\uce20 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc \uc218\uc694 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uad11\ub300\uc5ed \ubc0f \uc2a4\ub9c8\ud2b8 TV \ubcf4\uae09\ub960<\/li>\n<li class=\"toc-level-3\">4.2.4 \ub300\ud654\ud615 \ubc29\uc1a1\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 ATSC 3.0 \ucd9c\uc2dc<\/li>\n<li class=\"toc-level-3\">4.2.5 OEM \uc9c0\uc6d0 FAST \ucc44\ub110 \uc0dd\ud0dc\uacc4\uc758 \uc778\uae30 \uc0c1\uc2b9<\/li>\n<li class=\"toc-level-3\">4.2.6 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub808\uc774\uc544\uc6c3\uc73c\ub85c \ud2c8\uc0c8 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc9c4\uc785 \uc7a5\ubcbd \ud558\ub77d<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc120\ud615 \uc2dc\uccad\ub960\uc744 \uc7a0\uc2dd\ud558\ub294 SVOD \ud50c\ub7ab\ud3fc<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc9c0\uc5ed \ucf58\ud150\uce20 \ubc0f \uc678\uad6d\uc778 \uc18c\uc720 \uaddc\uc81c \uc0c1\ud55c\uc120<\/li>\n<li class=\"toc-level-3\">4.3.3 \ud504\ub9ac\ubbf8\uc5c4 \uad8c\ub9ac \ud68d\ub4dd \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.4 5G\ub97c \uc704\ud55c \uc2a4\ud399\ud2b8\ub7fc \uc7ac\ubc30\uce58\ub85c \uc9c0\uc0c1\ud30c \uc6a9\ub7c9 \uac10\uc18c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uc0b0\uc5c5 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.2 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc804\uc1a1 \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc9c0\uc0c1\ud30c \ubc29\uc1a1 TV<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc704\uc131 \ubc29\uc1a1 TV<\/li>\n<li class=\"toc-level-3\">5.1.3 \ucf00\uc774\ube14 TV<\/li>\n<li class=\"toc-level-3\">5.1.4 IPTV<\/li>\n<li class=\"toc-level-3\">5.1.5 OTT \/ \uc778\ud130\ub137 TV<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc11c\ube44\uc2a4 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uad6c\ub3c5 \uae30\ubc18 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-3\">5.2.2 \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-3\">5.2.3 \uc720\ub8cc \uc2dc\uccad \/ \uac70\ub798\ud615<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ubc29\uc1a1\uc0ac \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uacf5\uc601 \ubc29\uc1a1\uc0ac<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc0c1\uc5c5 \ubc29\uc1a1\uc0ac<\/li>\n<li class=\"toc-level-3\">5.3.3 \uc9c0\uc5ed \/ \uad50\uc721 \ubc29\uc1a1\uc0ac<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucf58\ud150\uce20 \uc7a5\ub974\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ub4dc\ub77c\ub9c8<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc2a4\ud3ec\uce20<\/li>\n<li class=\"toc-level-3\">5.4.3 \ub274\uc2a4 \ubc0f \uc2dc\uc0ac<\/li>\n<li class=\"toc-level-3\">5.4.4 \uc5b4\ub9b0\uc774 \ubc0f \uac00\uc871<\/li>\n<li class=\"toc-level-3\">5.4.5 \uae30\ud0c0 \ucf58\ud150\uce20 \uc7a5\ub974<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.2.4 \ub7ec\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.5.2.5 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.5.4.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.5.4.1.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.4.1.3 \uae30\ud0c0 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.5.4.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.5.4.2.2 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.4.2.3 \uae30\ud0c0 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">5.5.5 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 \uc601\uad6d\ubc29\uc1a1\uacf5\uc0ac (BBC)<\/li>\n<li class=\"toc-level-3\">6.4.2 \ucef4\uce90\uc2a4\ud2b8 \ucf54\ud37c\ub808\uc774\uc158<\/li>\n<li class=\"toc-level-3\">6.4.3 \ud30c\ub77c\ub9c8\uc6b4\ud2b8 \uae00\ub85c\ubc8c<\/li>\n<li class=\"toc-level-3\">6.4.4 \uc6d4\ud2b8 \ub514\uc988\ub2c8 \ucef4\ud37c\ub2c8<\/li>\n<li class=\"toc-level-3\">6.4.5 \uc6cc\ub108 \ube0c\ub77c\ub354\uc2a4 \ub514\uc2a4\ucee4\ubc84\ub9ac \uc8fc\uc2dd\ud68c\uc0ac<\/li>\n<li class=\"toc-level-3\">6.4.6 RTL \uadf8\ub8f9 S.A.<\/li>\n<li class=\"toc-level-3\">6.4.7 \ub2db\ud3f0 \ud154\ub808\ube44\uc804 \ud640\ub529\uc2a4 \uc8fc\uc2dd\ud68c\uc0ac<\/li>\n<li class=\"toc-level-3\">6.4.8 \ud6c4\uc9c0 \ubbf8\ub514\uc5b4 \ud640\ub529\uc2a4 \uc8fc\uc2dd\ud68c\uc0ac<\/li>\n<li class=\"toc-level-3\">6.4.9 \uc2a4\uce74\uc774 \uadf8\ub8f9 \ub9ac\ubbf8\ud2f0\ub4dc<\/li>\n<li class=\"toc-level-3\">6.4.10 \ubbf8\ub514\uc5b4\uc14b S.p.A.<\/li>\n<li class=\"toc-level-3\">6.4.11 \uc720\ud154\uc0db \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc988 S.A.<\/li>\n<li class=\"toc-level-3\">6.4.12 \uc2f1\ud074\ub808\uc5b4 \ube0c\ub85c\ub4dc\uce90\uc2a4\ud2b8 \uadf8\ub8f9 \uc8fc\uc2dd\ud68c\uc0ac<\/li>\n<li class=\"toc-level-3\">6.4.13 \ub125\uc2a4\ud0c0 \ubbf8\ub514\uc5b4 \uadf8\ub8f9 \uc8fc\uc2dd\ud68c\uc0ac<\/li>\n<li class=\"toc-level-3\">6.4.14 \uc138\ube10 \uc6e8\uc2a4\ud2b8 \ubbf8\ub514\uc5b4 \ub9ac\ubbf8\ud2f0\ub4dc<\/li>\n<li class=\"toc-level-3\">6.4.15 ITV plc<\/li>\n<li class=\"toc-level-3\">6.4.16 \ud504\ub85c\uc9c0\ubca4\uc790\ud2b8.1 \ubbf8\ub514\uc5b4 SE<\/li>\n<li class=\"toc-level-3\">6.4.17 \uadf8\ub8e8\ud3ec \uae00\ub85c\ubcf4 \ucf54\ubba4\ub2c8\uce74\uc0c1 \uc774 \ud30c\ub974\ud2f0\uc2dc\ud30c\uc0c1\uc774\uc2a4 S.A.<\/li>\n<li class=\"toc-level-3\">6.4.18 \uc911\uad6d\uc911\uc559\ud154\ub808\ube44\uc804 (CCTV)<\/li>\n<li class=\"toc-level-3\">6.4.19 \uc9c0 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ub9ac\ubbf8\ud2f0\ub4dc<\/li>\n<li class=\"toc-level-3\">6.4.20 CJ ENM \uc8fc\uc2dd\ud68c\uc0ac<\/li>\n<li class=\"toc-level-3\">6.4.21 \ud154\ub808\ube44\uc804 \ube0c\ub85c\ub4dc\uce90\uc2a4\ud2b8 \ub9ac\ubbf8\ud2f0\ub4dc (TVB)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5: \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f 2030\ub144 \uc804\ub9dd (\uc0c1\uc138 \ubcf4\uace0\uc11c \uc694\uc57d)<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc758 \uaddc\ubaa8, \uc810\uc720\uc728, \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc608\uce21\uc744 \uc0c1\uc138\ud788 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uc804\ub2ec \ud50c\ub7ab\ud3fc(\uc9c0\uc0c1\ud30c \ubc29\uc1a1 TV, \ucf00\uc774\ube14 TV \ub4f1), \uc11c\ube44\uc2a4 \uc720\ud615(\uad6c\ub3c5 \uae30\ubc18 \uc11c\ube44\uc2a4, \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4 \ub4f1), \ubc29\uc1a1\uc0ac \uc720\ud615(\uacf5\uc601 \ubc29\uc1a1\uc0ac, \uc0c1\uc5c5 \ubc29\uc1a1\uc0ac \ub4f1), \ucf58\ud150\uce20 \uc7a5\ub974(\uc2a4\ud3ec\uce20, \uc5b4\ub9b0\uc774 \ubc0f \uac00\uc871 \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uc2dc\uc7a5 \uc608\uce21\uc740 \uac00\uce58(USD) \uae30\uc900\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc8fc\uc694 \uc218\uce58<\/p>\n<p>TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc740 2025\ub144 5,483\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144 7,372\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uc608\uce21 \uae30\uac04(2025-2030) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 6.10%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c, \ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uac74\uc804\ud55c \uc131\uc7a5\uc740 \uad11\ub300\uc5ed \uac00\uc6a9\uc131 \uc99d\uac00, \ubb34\ub8cc \uad11\uace0 \uc9c0\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d TV(FAST)\uc758 \uc0c1\uc5c5\uc801 \uc131\uacf5, \uadf8\ub9ac\uace0 \ub300\uaddc\ubaa8 \ub3c4\ub2ec \uacbd\uc81c\uc131\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uc0c1\ud638\uc791\uc6a9\uc131\uc744 \ucd94\uac00\ud558\ub294 \ubc29\uc1a1 \uae30\uc220 \uc5c5\uadf8\ub808\uc774\ub4dc\uc5d0 \uae30\ubc18\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc18c\uc720\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc120\ud615 \ucc44\ub110\uacfc \uc8fc\ubb38\ud615 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \uacb0\ud569\ud558\uace0, \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud655\uc7a5\ud558\uba70, \uc9c0\ub9ac\uc801 \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc774\ube0c\ub9ac\ub4dc \uc804\ub2ec \ubc29\uc2dd\uc740 \uc804\ud1b5\uc801\uc778 \uc7ac\uc804\uc1a1 \ubc0f \uc804\uc1a1 \uc218\uc218\ub8cc\ub97c \uc720\uc9c0\ud558\uc5ec \uae30\uc874 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ud504\ub9ac\ubbf8\uc5c4 \uc2a4\ud3ec\uce20 \uc911\uacc4\uad8c, \ud604\uc9c0\ud654\ub41c \uc81c\uc791, \ucc44\ub110\ub2f9 \ube44\uc6a9\uc744 \uc808\uac10\ud558\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub808\uc774\uc544\uc6c3\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\ub294 \uc7ac\uc815\uc801 \uc5ec\uc720\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uacbd\uc7c1 \uc5ed\ud559\uc740 \uaddc\ubaa8, \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0, \uadf8\ub9ac\uace0 \uc2dc\uccad\uc790\uc5d0\uac8c\ub294 \uc6d0\ud65c\ud558\uac8c \ub290\uaef4\uc9c0\uc9c0\ub9cc \ubc29\uc1a1\uc0ac\uc5d0\uac8c\ub294 \uc218\uc775\uc131\uc774 \uc720\uc9c0\ub418\ub294 \uad50\ucc28 \ud50c\ub7ab\ud3fc \uc0dd\ud0dc\uacc4\ub85c \uc18c\ube44\uc790\ub97c \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \uc804\ud658\uc2dc\ud0a4\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2. \ud575\uc2ec \ubcf4\uace0\uc11c \uc694\uc57d (2024\ub144 \ub9e4\ucd9c \uc810\uc720\uc728 \ubc0f 2030\ub144\uae4c\uc9c0\uc758 CAGR)<\/p>\n<p>*   \uc804\ub2ec \ud50c\ub7ab\ud3fc: \uc720\ub8cc TV(Cable TV)\uac00 37.34%\ub85c \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, OTT\/\uc778\ud130\ub137 TV\ub294 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.43%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc11c\ube44\uc2a4 \uc720\ud615: \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4\uac00 56.86%\uc758 \ub9e4\ucd9c\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.14%\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ubc29\uc1a1\uc0ac \uc720\ud615: \uc0c1\uc5c5 \ubc29\uc1a1\uc0ac\uac00 61.23%\uc758 \ub9e4\ucd9c \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uc9c0\uc5ed \ubc0f \uad50\uc721 \ubc29\uc1a1\uc0ac\ub294 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.28%\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ucf58\ud150\uce20 \uc7a5\ub974: \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ub4dc\ub77c\ub9c8\uac00 32.46%\uc758 \ub9e4\ucd9c\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, \uc2a4\ud3ec\uce20 \ud504\ub85c\uadf8\ub7a8\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.38%\ub85c \ud655\uc7a5\ub420 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed: \ubd81\ubbf8\uac00 33.64%\uc758 \ub9e4\ucd9c\uc744 \uae30\uc5ec\ud588\uc73c\ub098, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2025\ub144\uc5d0\uc11c 2030\ub144 \uc0ac\uc774\uc5d0 \uc5f0\ud3c9\uade0 6.87%\ub85c \uac00\uc7a5 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>3. \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778<\/p>\n<p>*   \ucf54\ub4dc \ucee4\ud305(Cord-cutting)\uc73c\ub85c \uc778\ud55c \uc2a4\ud2b8\ub9ac\ubc0d TV\ub85c\uc758 \uc804\ud658 \uac00\uc18d\ud654 (+1.8% CAGR \uc601\ud5a5): \uc804\ud1b5\uc801\uc778 \uc720\ub8cc TV \uad6c\ub3c5\uc774 \uac10\uc18c\ud558\uace0 \uc18c\ube44\uc790\ub4e4\uc774 \uc5f0\uacb0\ub41c \uc571\uc73c\ub85c \uc804\ud658\ud558\uba74\uc11c, \ubc29\uc1a1\uc0ac\ub4e4\uc740 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc720\uc9c0\ud558\uace0 \uc720\ud1b5 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uba70 \ud0c0\uac9f\ud305 \uc815\ud655\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud544\uc694\ud55c 1\ucc28 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6cc\ub108 \ube0c\ub85c\uc2a4. \ub514\uc2a4\ucee4\ubc84\ub9ac(Warner Bros. Discovery)\uc758 2024\ub144 4\ubd84\uae30 \uad6d\ub0b4 \uc720\ub8cc TV \uac00\uc785\uc790 9% \uac10\uc18c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc9c1\uc811 \uc18c\ube44\uc790 \ub300\uc0c1(DTC) \uad11\uace0 \uc218\uc775\uc740 27% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucc44\ub110 \ub77c\uc778\uc5c5\uc5d0\uc11c \uc571 \uadf8\ub9ac\ub4dc\ub85c\uc758 \uc804\ud658\uc774 \uc131\uc219 \uc2dc\uc7a5\uc758 \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc7ac\uc815\uc758\ud560 \uac83\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<br \/>\n*   \ub77c\uc774\ube0c \uc2a4\ud3ec\uce20 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc \uc218\uc694 \uc99d\uac00 (+1.2% CAGR \uc601\ud5a5): \ub77c\uc774\ube0c \uacbd\uae30\ub294 \uc5ec\uc804\ud788 \ub192\uc740 \uc2dc\uccad \uc2dc\uac04\uc744 \uc720\ubc1c\ud558\uba70, \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud55c \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uc5ec \ud504\ub9ac\ubbf8\uc5c4 CPM(\ucc9c\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4. \ud3ed\uc2a4 \ucf54\ud37c\ub808\uc774\uc158(Fox Corporation)\uc758 2025\ub144 2\ubd84\uae30 TV \uad11\uace0 \ub9e4\ucd9c\uc740 MLB \ud3ec\uc2a4\ud2b8\uc2dc\uc98c\uacfc NFL \uc815\uaddc \uc2dc\uc98c \uac00\uaca9 \ucc45\uc815\uc5d0 \ud798\uc785\uc5b4 19% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud76c\uc18c\uc131 \uc788\ub294 \uc8fc\uc694 \uc911\uacc4\uad8c\uc740 \ubc29\uc1a1 \ub124\ud2b8\uc6cc\ud06c, \uc2a4\ud2b8\ub9ac\uba38, \uae30\uc220 \uae30\uc5c5 \uac04\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \uc720\ubc1c\ud558\uba70, \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \ub124\ud2b8\uc6cc\ud06c\uc758 \uc790\ubcf8 \uc9c0\ucd9c \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uad11\ub300\uc5ed \ubc0f \uc2a4\ub9c8\ud2b8 TV \ud655\uc7a5 (+0.9% CAGR \uc601\ud5a5): \uc815\ubd80\uc758 \uad11\uc12c\uc720 \ubcf4\uae09 \ud655\ub300\uc640 \ud328\ub110 \uac00\uaca9 \ud558\ub77d\uc740 \uc218\ubc31\ub9cc \uba85\uc758 \uc2e0\uaddc TV \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uccad\uc790\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \ube0c\ub77c\uc9c8 \ub4f1\uc5d0\uc11c \ubcf4\uae09\ub960\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ubc29\uc1a1\uc0ac\ub4e4\uc740 \uae30\uc874 \ud3ec\ub9f7\uc744 \uc218\ucd9c\ud558\uace0 \ud604\uc9c0 \uc5b8\uc5b4 \uc2dc\ub9ac\uc988\ub97c \uc81c\uc791\ud558\uc5ec \ubb38\ud654\uc801 \uacf5\uac10\ub300\ub97c \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc0ac\ub4e4\uc740 FAST \ubc0f \ud558\uc774\ube0c\ub9ac\ub4dc \ubc29\uc1a1 \uc571\uc744 \uc0ac\uc804 \ud0d1\uc7ac\ud558\uc5ec \ub300\uc5ed\ud3ed\uc774 \uc81c\ud55c\ub41c \uc9c0\uc5ed\uc5d0\uc11c \ubb34\ub8cc \ucc44\ub110\uc758 \uc811\uadfc\uc131\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   ATSC 3.0(NextGen TV) \ub3c4\uc785\uc73c\ub85c \uc778\ud55c \uc0c1\ud638\uc791\uc6a9 \ubc29\uc1a1 \uac00\ub2a5\uc131 (+0.7% CAGR \uc601\ud5a5): NextGen TV\ub294 \uc9c0\uc0c1\ud30c \uc2e0\ud638\ub97c 4K HDR \ube44\ub514\uc624, \ubab0\uc785\ud615 \uc624\ub514\uc624, IP \uae30\ubc18 \uba54\ud0c0\ub370\uc774\ud130\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud569\ub2c8\ub2e4. ATSC 3.0\uc744 \ubc30\ud3ec\ud558\ub294 \ubc29\uc1a1\uc0ac\ub4e4\uc740 \uc720\uc120 \uad11\ub300\uc5ed \uc5c6\uc774\ub3c4 \uc218\ub3d9\uc801\uc778 \uac00\uad6c\ub97c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5\ud55c \uc2dc\uccad\uc790\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc9c0\uc5ed\ud654\ub41c \ub0a0\uc528 \uc54c\ub9bc, \ub3d9\uc801 \uad11\uace0 \uad50\uccb4, \ube44\uc0c1 \ub370\uc774\ud130 \uce90\uc2a4\ud305 \ub4f1 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \ucc3d\ucd9c\ud558\uba70, \ud2b9\ud788 \uc720\uc120 \ub300\uc548\uc774 \ubd80\uc871\ud55c \ub18d\ucd0c \uc9c0\uc5ed \uc2dc\uccad\uc790\uc5d0\uac8c \ud070 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   OEM \uc9c0\uc6d0 FAST \ucc44\ub110 \uc0dd\ud0dc\uacc4\uc758 \ube60\ub978 \ud655\uc7a5 (+0.6% CAGR \uc601\ud5a5): \uc81c\uc870\uc0ac(OEM)\uac00 \uc9c0\uc6d0\ud558\ub294 FAST(Free Ad-supported Streaming TV) \ucc44\ub110 \uc0dd\ud0dc\uacc4\ub294 \ub0ae\uc740 \uc2dc\uccad\uc790 \ud655\ubcf4 \ube44\uc6a9\uacfc \uc11c\ubc84 \uce21 \uad11\uace0 \uc0bd\uc785\uc744 \ud1b5\ud55c \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc73c\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub808\uc774\uc544\uc6c3\uc73c\ub85c \uc778\ud55c \uc9c4\uc785 \uc7a5\ubcbd \ud558\ub77d (+0.4% CAGR \uc601\ud5a5): \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub808\uc774\uc544\uc6c3\uc740 \ucc44\ub110\ub2f9 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uc5ec \uc2e0\uaddc \uc9c4\uc785\uc790\uc5d0\uac8c \uc720\ub9ac\ud55c \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc8fc\uc694 \uc81c\uc57d \uc694\uc778<\/p>\n<p>*   SVOD \ud50c\ub7ab\ud3fc\uc758 \uc120\ud615 \uc2dc\uccad\ub960 \uc7a0\uc2dd (-1.4% CAGR \uc601\ud5a5): \uc8fc\ubb38\ud615 \ucf58\ud150\uce20\uc758 \uae4a\uc774, \ubc88\ub4e4 \uc0c1\ud488, \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uc740 \uc2dc\uccad\uc790\ub4e4\uc744 \uc120\ud615 \ubc29\uc1a1\uc5d0\uc11c \uba40\uc5b4\uc9c0\uac8c \ud569\ub2c8\ub2e4. \uc6cc\ub108 \ube0c\ub85c\uc2a4. \ub514\uc2a4\ucee4\ubc84\ub9ac\uc758 2024\ub144 4\ubd84\uae30 \uc120\ud615 \uc2dc\uccad\ub960 28% \uac10\uc18c\ub294 \uad11\uace0 \ub2e8\uac00 \ud558\ub77d\uc73c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 SVOD \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \uc2dc\uc7a5\uc73c\ub85c \uc608\uc0b0\uc744 \uc7ac\ubd84\ubc30\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc18c\uaddc\ubaa8 \ubc29\uc1a1\uc0ac\ub4e4\uc758 \ub9c8\uc9c4 \uc555\ubc15\uacfc \ucf58\ud150\uce20 \ud655\ubcf4 \ube44\uc6a9 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud604\uc9c0 \ucf58\ud150\uce20 \ubc0f \uc678\uad6d\uc778 \uc18c\uc720 \uaddc\uc81c \uc81c\ud55c (-0.8% CAGR \uc601\ud5a5): \uc9c0\uc5ed\ubcc4\ub85c \uc0c1\uc774\ud55c \ud604\uc9c0 \ucf58\ud150\uce20 \uc758\ubb34 \ubc0f \uc678\uad6d\uc778 \uc18c\uc720 \uaddc\uc81c\ub294 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc81c\ud55c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud504\ub9ac\ubbf8\uc5c4 \uc911\uacc4\uad8c \ud655\ubcf4 \ube44\uc6a9 \uc0c1\uc2b9 (-0.6% CAGR \uc601\ud5a5): \uae30\uc874 \ub124\ud2b8\uc6cc\ud06c, \uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\uba38, \uc2e0\uaddc \uae30\uc220 \uae30\uc5c5 \uac04\uc758 \ub3c5\uc810 \uc911\uacc4\uad8c \uacbd\uc7c1 \uc2ec\ud654\ub85c \uc778\ud574 \uc2a4\ud3ec\uce20 \ubc0f \uc8fc\uc694 \ub4dc\ub77c\ub9c8 \ud504\ub79c\ucc28\uc774\uc988\uc758 \uc5f0\uac04 \ud3c9\uade0 \uac00\uce58\uac00 \uad11\uace0 \ub610\ub294 \uad6c\ub3c5 \uc131\uc7a5\ub960\ubcf4\ub2e4 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubc29\uc1a1\uc0ac\ub4e4\uc758 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ud569\ub9ac\ud654 \ubc0f \ube44\uc6a9 \uc804\uac00 \uc555\ubc15\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<br \/>\n*   5G\ub97c \uc704\ud55c \uc2a4\ud399\ud2b8\ub7fc \uc7ac\ud3b8\uc73c\ub85c \uc778\ud55c \uc9c0\uc0c1\ud30c \uc6a9\ub7c9 \uac10\uc18c (-0.3% CAGR \uc601\ud5a5): 5G\ub97c \uc704\ud55c \uc2a4\ud399\ud2b8\ub7fc \uc7ac\ud3b8\uc740 \uc9c0\uc0c1\ud30c \ubc29\uc1a1\uc758 \ub300\uc5ed\ud3ed\uc744 \uac10\uc18c\uc2dc\ucf1c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5d0 \uc555\ub825\uc744 \uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>5. \uc138\uadf8\uba3c\ud2b8\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \uc804\ub2ec \ud50c\ub7ab\ud3fc: \uc735\ud569\ub41c \ub124\ud2b8\uc6cc\ud06c\uac00 \uc720\ud1b5\uc744 \uc7ac\uc815\uc758\ud558\ub2e4<br \/>\n    *   \ucf00\uc774\ube14 TV: 2024\ub144 \ub9e4\ucd9c\uc758 37.34%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5ec\uc804\ud788 \uc120\ub450\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc73c\ub098, \ube44\ub514\uc624 \uc804\uc6a9 \uad6c\ub3c5 \uac10\uc18c\ub85c \uc778\ud574 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucef4\uce90\uc2a4\ud2b8(Comcast)\uc758 2024\ub144 \ub9e4\ucd9c\uc740 \ub808\uac70\uc2dc \ucf00\uc774\ube14 \ud328\ud0a4\uc9c0\ubcf4\ub2e4 \uc5f0\uacb0\uc131 \ubc0f \ud53c\ucf55(Peacock) \uc2a4\ud2b8\ub9ac\ubc0d\uc5d0 \uc758\ud574 \ub354 \ub9ce\uc774 \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. MSO(\ubcf5\uc218 \uc2dc\uc2a4\ud15c \uc6b4\uc601\uc790)\ub4e4\uc740 \ud074\ub77c\uc6b0\ub4dc DVR, \uc74c\uc131 \uac80\uc0c9, IP \ube44\ub514\uc624 \uc571\uc744 \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\uc5d0 \ud1b5\ud569\ud558\uc5ec \ud50c\ub7ab\ud3fc \uc911\ub9bd\uc801\uc778 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   OTT\/\uc778\ud130\ub137 TV: 6.43%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uae30\uae30 \ubcf4\uae09\ub960\uacfc \ub0ae\uc740 \uc804\ud658 \ube44\uc6a9\uc758 \uc774\uc810\uc744 \ub204\ub9bd\ub2c8\ub2e4. \ubc29\uc1a1\uc0ac\ub4e4\uc740 \uc9c1\uc811 \uc18c\ube44\uc790 \ub300\uc0c1(DTC) \ube0c\ub79c\ub4dc\ub97c \ucd9c\uc2dc\ud558\uac70\ub098 \ucc44\ub110\uc744 \uac00\uc0c1 MVPD(\ub2e4\ucc44\ub110 \ube44\ub514\uc624 \ud504\ub85c\uadf8\ub798\ubc0d \ubc30\uae09\uc5c5\uc790)\ub85c \ubb36\uc5b4 \uc120\ud615 \uadf8\ub9ac\ub4dc\ub97c \ubaa8\ubc29\ud569\ub2c8\ub2e4. OpenBroadcaster\uc640 \uac19\uc740 \uc7a5\ube44 \uacf5\uae09\uc5c5\uccb4\ub294 \ud074\ub77c\uc6b0\ub4dc \ub124\uc774\ud2f0\ube0c \ud50c\ub808\uc774\uc544\uc6c3\uc744 \uc81c\uacf5\ud558\uc5ec \uc18c\uaddc\ubaa8 \ubc29\uc1a1\uad6d\ub3c4 \ucf00\uc774\ube14, ATSC, OTT\ub97c \ub2e8\uc77c \uc81c\uc5b4 \uacc4\uce35\uc73c\ub85c \ub3d9\uc2dc \ubc29\uc1a1\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc735\ud569 \ucd94\uc138: \uc804\ub2ec \ubc29\uc2dd\uc758 \uc120\ud0dd\uc774 \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \ubcf4\uc774\uc9c0 \uc54a\uac8c \ub418\ub294 \uc735\ud569 \ucd94\uc138\uac00 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\uc1a1\uc0ac\ub4e4\uc740 \ucf58\ud150\uce20 \uad8c\ub9ac, \ube0c\ub79c\ub4dc \uac00\uce58, \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc9d1\uc911\ud558\uace0, \uc720\ud1b5\uc758 \ubcf5\uc7a1\uc131\uc740 \uc801\uc751 \uac00\ub2a5\ud55c \uae30\uc220 \uc2a4\ud0dd\uc5d0 \uc704\ud0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc11c\ube44\uc2a4 \uc720\ud615: \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4\uc758 \ubaa8\uba58\ud140<br \/>\n    *   \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4: 2024\ub144 \ub9e4\ucd9c\uc758 56.86%\ub97c \ucc28\uc9c0\ud558\uba70, 7.14%\uc758 CAGR\ub85c \ub2e4\ub978 \ubaa8\ub4e0 \ubaa8\ub378\uc744 \ub2a5\uac00\ud569\ub2c8\ub2e4. FAST \ucc44\ub110\uc740 \uae30\uc874 \ub77c\uc774\ube0c\ub7ec\ub9ac\uc640 \uc9e7\uc740 \ud615\uc2dd\uc758 \ud074\ub9bd\uc744 \uc120\ud615 \uc2a4\ud2b8\ub9bc\uc73c\ub85c \uc7ac\ud65c\uc6a9\ud558\uba70, \uc2dc\uccad\uc790 \ud655\ubcf4 \ube44\uc6a9\uc774 \ucd5c\uc18c\ud654\ub418\uace0 \uc11c\ubc84 \uce21 \uad11\uace0 \uc0bd\uc785\uc774 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ubc29\uc1a1\uc0ac\ub4e4\uc740 \ub354 \ub192\uc740 \uc720\ud6a8 CPM\uc744 \uc5bb\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \uad6c\ub3c5 \uae30\ubc18 \uc11c\ube44\uc2a4: \ud504\ub9ac\ubbf8\uc5c4 \ub9ac\uadf8 \ubc0f \uad11\uace0 \uc5c6\ub294 \ub4dc\ub77c\ub9c8\uc5d0 \uc5ec\uc804\ud788 \uc911\uc694\ud558\uc9c0\ub9cc, \uac00\uad6c\ub2f9 \uc11c\ube44\uc2a4 \uc911\ucca9\uc73c\ub85c \uc778\ud574 \ud55c\uacc4 \uc555\ub825\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0: \ub514\uc9c0\ud138 \ube44\ub514\uc624\uc640 \uc120\ud615 \uad11\uace0 \uac04\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uc5b4 \uce21\uc815 \ud45c\uc900\ud654 \ubc0f \uad50\ucc28 \uc2a4\ud06c\ub9b0 \ucea0\ud398\uc778 \uc2e4\ud589\uc744 \uc6a9\uc774\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ubc29\uc1a1\uc0ac \uc720\ud615: \uc9c0\uc5ed \ucc44\ub110\uc758 \uc131\uc7a5\uc138<br \/>\n    *   \uc0c1\uc5c5 \ubc29\uc1a1\uc0ac: 2024\ub144 \ub9e4\ucd9c\uc758 61.23%\ub97c \ucc28\uc9c0\ud558\uba70, \uc804\uad6d\uc801\uc778 \ub3c4\ub2ec \ubc94\uc704, \ud504\ub79c\ucc28\uc774\uc988 \ub77c\uc774\ube0c\ub7ec\ub9ac, \ub2e4\uc911 \ud50c\ub7ab\ud3fc \uc720\ud1b5\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<br \/>\n    *   \uc9c0\uc5ed \ubc0f \uad50\uc721 \ubc29\uc1a1\uc0ac: \uacf5\uacf5 \uae30\uad00 \ubc0f \uae30\ubd80\uc790\uc758 \uc790\uae08 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \uc9c0\uc5ed \uc800\ub110\ub9ac\uc998, \uc2dc\ubbfc \ud504\ub85c\uadf8\ub7a8, \uad50\uc721 \uad00\ub828 \uc1fc\ub97c \uc81c\uacf5\ud558\uba70 \uc5f0\uac04 7.28% \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. PBS \ud68c\uc6d0 \ubc29\uc1a1\uad6d\uc740 \uc9c0\uc0c1\ud30c \ubc29\uc1a1\uacfc \uc8fc\ubb38\ud615 \uad50\uc721 \ucf58\ud150\uce20\ub97c \uacb0\ud569\ud55c \uc9c0\uc5ed \ud0c0\uac9f OTT \ud5c8\ube0c\ub97c \uad6c\ucd95\ud558\uc5ec \uc18c\uc678 \uc9c0\uc5ed\uc758 \ud559\ubd80\ubaa8\uc640 \uad50\uc0ac\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \ud50c\ub808\uc774\uc544\uc6c3\uc740 \uc774 \ubd80\ubb38\uc758 \uacbd\uc81c\uc131\uc744 \ub354\uc6b1 \ud5a5\uc0c1\uc2dc\ucf1c, \ub2e8\uc77c \ud2b8\ub79c\uc2a4\ucf54\ub529 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c \ucf00\uc774\ube14 \ud5e4\ub4dc\uc5d4\ub4dc, ATSC \uc1a1\uc2e0\uae30, \ubaa8\ubc14\uc77c \uc571\uc5d0 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ucf58\ud150\uce20 \uc7a5\ub974: \uc2a4\ud3ec\uce20 \ud504\ub9ac\ubbf8\uc5c4\uc774 \uac00\uaca9\uc744 \uc8fc\ub3c4\ud558\ub2e4<br \/>\n    *   \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ub4dc\ub77c\ub9c8: 2024\ub144 32.46%\uc758 \uc810\uc720\uc728\ub85c \uc9c0\ubc30\uc801\uc774\uc5c8\uc73c\ub098, \uc2a4\ud3ec\uce20\ub294 \ub77c\uc774\ube0c \uc774\ubca4\ud2b8\uac00 \uad6c\ub3c5 \ubc0f \uace0CPM \uad11\uace0\ub97c \ubaa8\ub450 \uc720\ub3c4\ud558\uae30 \ub54c\ubb38\uc5d0 6.38%\uc758 \ub354 \uac00\ud30c\ub978 CAGR\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ucef4\uce90\uc2a4\ud2b8\uc758 \ud53c\ucf55\uc740 \ud504\ub9ac\ubbf8\uc5b4 \ub9ac\uadf8, \uc62c\ub9bc\ud53d \uc608\uc120, NFL \ud50c\ub808\uc774\uc624\ud504 \ub3d9\uc2dc \ubc29\uc1a1\uc5d0 \ud798\uc785\uc5b4 2024\ub144 \uc5f0\uac04 \ub9e4\ucd9c\uc774 46% \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \ub274\uc2a4: \uc120\uac70 \uc8fc\uae30 \ubc0f \uc704\uae30 \ubcf4\ub3c4\uc5d0 \ud544\uc218\uc801\uc774\uba70, \uc2dc\uccad\ub960 \uae09\uc99d\uc744 \ud1b5\ud574 \ub2e8\uae30\uc801\uc73c\ub85c \ud070 \uc218\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc5b4\ub9b0\uc774 \ud504\ub85c\uadf8\ub7a8: \uc0c1\ud488 \uc5f0\uacc4 \ubc0f \uad50\uc721 \ubcf4\uc870\uae08\uc5d0 \ud798\uc785\uc5b4 \uc548\uc815\uc801\uc774\uc9c0\ub9cc \uc644\ub9cc\ud55c \uc131\uc7a5\uc744 \ubcf4\uc785\ub2c8\ub2e4.<br \/>\n    *   \uc811\uadfc\uc131 \uc758\ubb34\ud654: 2025\ub144 6\uc6d4\ubd80\ud130 \uc2dc\ud589\ub418\ub294 \uc811\uadfc\uc131 \uc758\ubb34\ud654\ub294 \uc790\ub9c9 \ubc0f \uc624\ub514\uc624 \uc124\uba85\uc744 \uc758\ubb34\ud654\ud558\uc5ec \ubaa8\ub4e0 \uc7a5\ub974\uc758 \uc2dc\uccad\uc790\uce35\uc744 \ud655\ub300\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>6. \uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2024\ub144 \uae00\ub85c\ubc8c \ub9e4\ucd9c\uc758 33.64%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ub192\uc740 ARPU(\uac00\uc785\uc790\ub2f9 \ud3c9\uade0 \ub9e4\ucd9c), \uc131\uc219\ud55c \uad11\uace0 \uc0dd\ud0dc\uacc4, \uac15\ub825\ud55c \uc800\uc791\uad8c \ubcf4\ud638\uc5d0 \uae30\ubc18\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub4dc \ucee4\ud305\uc774 \uc778\uad6c \uc815\uccb4\ub97c \uc0c1\uc1c4\ud558\uba74\uc11c \uc810\uc9c4\uc801\uc778 \uc131\uc7a5\uc740 \ub454\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\uc1a1\uc0ac\ub4e4\uc740 ATSC 3.0 \ud65c\uc6a9, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130 \ud30c\ud2b8\ub108\uc2ed \ud1b5\ud569 \ub4f1\uc744 \ud1b5\ud574 \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5\ud55c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc2ec\ud654\ud558\uc5ec CPM\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 6.87%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud558\uba70, \uc911\uc0b0\uce35 \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00, \uc2a4\ub9c8\ud2b8\ud3f0 \uc911\uc2ec \ubbf8\ub514\uc5b4 \uc2b5\uad00, \uc2a4\ud2b8\ub9ac\ubc0d \ucc44\ud0dd\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc815\ubd80\uc758 \uad11\ub300\uc5ed \uad6c\ucd95\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4. \uc911\uad6d\uc758 2, 3\uc120 \ub3c4\uc2dc\ub294 \uad11\uace0 \uc9c0\uc6d0 VOD \ud655\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud558\uba70, \uc778\ub3c4\uc758 \ub2e4\uad6d\uc5b4 \uc2dc\uc7a5\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ubc0f \uc800\uac00 \uc720\ub8cc \uc11c\ube44\uc2a4\ub97c \ubaa8\ub450 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc77c\ubcf8\uacfc \ud55c\uad6d\uc740 8K \uc81c\uc791, \ud640\ub85c\uadf8\ub7a8 \uad11\uace0, \ud574\uc678 \ub77c\uc774\uc120\uc2a4 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 K-\ucf58\ud150\uce20 \uc218\ucd9c\ub85c \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \uc5b8\uc5b4 \ubc0f \uaddc\uc81c \uce21\uba74\uc5d0\uc11c \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd \uc811\uadfc\uc131 \ubc95\uc548(European Accessibility Act)\uc758 \uc2dc\ud589\uc740 \uc790\ub9c9 \ud45c\uc900\ud654\ub97c \ud1b5\ud574 \uae30\ubcf8 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0a4\uc9c0\ub9cc \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc870\ud654\uc2dc\ud0b5\ub2c8\ub2e4. \ub3c5\uc77c, \ud504\ub791\uc2a4, \ubd81\uc720\ub7fd\uc758 \uacf5\uc601 \ubc29\uc1a1\uc0ac\ub4e4\uc740 HbbTV\uc5d0\uc11c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5\ud55c \uad11\uace0 \ubd84\ud560\uc744 \uc2e4\ud5d8\ud558\uace0 \uc788\uc73c\uba70, \uc601\uad6d\uc758 \ub514\uc9c0\ud138 \uc9c0\uc0c1\ud30c 2.0 \ucc44\ud0dd\uc740 \ubb34\ub8cc \ubc29\uc1a1\uc758 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>7. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc740 \uc218\uc9c1 \ud1b5\ud569\ub41c \ub300\uae30\uc5c5\uacfc \ubbfc\ucca9\ud55c \ud2c8\uc0c8 \uc2dc\uc7a5 \uc9c4\uc785\uc790\ub4e4\uc774 \ud63c\ud569\ub418\uc5b4 \uc788\uc5b4 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc6cc\ub108 \ube0c\ub85c\uc2a4. \ub514\uc2a4\ucee4\ubc84\ub9ac(Warner Bros. Discovery), \ud30c\ub77c\ub9c8\uc6b4\ud2b8 \uae00\ub85c\ubc8c(Paramount Global), \ub514\uc988\ub2c8(Disney), \ud3ed\uc2a4(Fox), \ucef4\uce90\uc2a4\ud2b8(Comcast)\ub294 \ubc29\ub300\ud55c \ub77c\uc774\ube0c\ub7ec\ub9ac\uc640 \uc7a5\uae30\uc801\uc778 \uc81c\ud734 \uacc4\uc57d\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc9c0\ub9cc, \uae30\uc220 \uae30\ubc18\uc758 \uc2e0\uaddc \uc9c4\uc785\uc790\ub4e4\uc774 \uc2dc\uccad\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \ubd84\uc0b0\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. OpenBroadcaster\uc640 \uac19\uc740 \uacf5\uae09\uc5c5\uccb4\uc758 \ud074\ub77c\uc6b0\ub4dc \uc0dd\uc0b0 \ub3c4\uad6c\ub294 \uc7a5\ub974\ubcc4 \ucc44\ub110 \uc9c4\uc785 \ube44\uc6a9\uc744 \ub0ae\ucdb0 \uae30\uc874 \uc0ac\uc5c5\uc790\ub4e4\uc758 \uaddc\ubaa8 \uacbd\uc81c \uacc4\uc0b0\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc740 \uad50\ucc28 \ud50c\ub7ab\ud3fc \uad8c\ub9ac \uc870\ud654, \uae00\ub85c\ubc8c \ud504\ub79c\ucc28\uc774\uc988 \ud65c\uc6a9, \ub370\uc774\ud130 \uac15\ud654 \uad11\uace0 \ud310\ub9e4\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc6cc\ub108 \ube0c\ub85c\uc2a4. \ub514\uc2a4\ucee4\ubc84\ub9ac\ub294 2024\ub144 \uc790\uc0b0 \ub9e4\uac01 \ubc0f \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ud1b5\ud574 \uc21c\ubd80\ucc44\ub97c 346\uc5b5 \ub2ec\ub7ec\ub85c \uc904\uc774\ub294 \ub3d9\uc2dc\uc5d0 \uc57d 1\uc5b5 1,700\ub9cc \uba85\uc758 \uc9c1\uc811 \uc18c\ube44\uc790 \ub300\uc0c1(DTC) \uac00\uc785\uc790\ub97c \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud3ed\uc2a4\ub294 \uc120\uac70 \uc8fc\uae30\uc640 \ub77c\uc774\ube0c \uc2a4\ud3ec\uce20\ub97c \ud65c\uc6a9\ud558\uc5ec EBITDA\ub97c \ub450 \ubc30\ub85c \ub298\ub9ac\uba70 \ub300\uccb4 \ubd88\uac00\ub2a5\ud55c \ud504\ub85c\uadf8\ub7a8\uc758 \ubc29\uc5b4\uc801 \uac15\uc810\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \ucef4\uce90\uc2a4\ud2b8\ub294 \ubc30\ub2f9\uae08\uc744 6.5% \uc778\uc0c1\ud558\uace0 150\uc5b5 \ub2ec\ub7ec\uc758 \uc790\uc0ac\uc8fc \ub9e4\uc785\uc744 \uc2b9\uc778\ud558\uba70 \uc2a4\ud2b8\ub9ac\ubc0d\uacfc \uad11\ub300\uc5ed \ubc88\ub4e4 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc790\uc2e0\uac10\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>DirecTV-Dish \ud569\ubcd1 \uc81c\uc548\uacfc \uac19\uc740 \uc778\uc218\ud569\ubcd1\uc740 \ud1b5\ud569\ub418\ub294 \uc720\ub8cc TV \uc2dc\uc7a5\uc5d0\uc11c \uc704\uc131 \uaddc\ubaa8\ub97c \ud655\ubcf4\ud558\ub824\ub294 \ub178\ub825\uc744 \ubcf4\uc5ec\uc8fc\uba70, \uc9c0\uc5ed \ubc29\uc1a1\uc0ac\ub4e4\uc740 \uc790\ubcf8 \uc9c0\ucd9c\uc744 \uc9c0\uc5f0\ud558\uae30 \uc704\ud574 \uc2a4\ud399\ud2b8\ub7fc \uacf5\uc720\ub97c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc0b0\uc5c5 \ub9ac\ub354:<br \/>\n*   \uc601\uad6d\ubc29\uc1a1\uacf5\uc0ac(BBC)<br \/>\n*   \ucef4\uce90\uc2a4\ud2b8 \ucf54\ud37c\ub808\uc774\uc158(Comcast Corporation)<br \/>\n*   \ud30c\ub77c\ub9c8\uc6b4\ud2b8 \uae00\ub85c\ubc8c(Paramount Global, \uad6c ViacomCBS Inc.)<br \/>\n*   \uc6d4\ud2b8 \ub514\uc988\ub2c8 \ucef4\ud37c\ub2c8(The Walt Disney Company)<br \/>\n*   \uc6cc\ub108 \ube0c\ub85c\uc2a4. \ub514\uc2a4\ucee4\ubc84\ub9ac(Warner Bros. Discovery, Inc.)<\/p>\n<p>8. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 3\uc6d4: \uc6cc\ub108 \ube0c\ub85c\uc2a4. \ub514\uc2a4\ucee4\ubc84\ub9ac\ub294 2024\ub144 4\ubd84\uae30 \ub9e4\ucd9c 100\uc5b5 \ub2ec\ub7ec, DTC \uac00\uc785\uc790 1\uc5b5 1,690\ub9cc \uba85\uc744 \uae30\ub85d\ud558\uba70 \ubd80\ucc44 \uac10\ucd95 \ub178\ub825\uc744 \uc9c0\uc18d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: \ud30c\ub77c\ub9c8\uc6b4\ud2b8 \uae00\ub85c\ubc8c\uc740 \ud30c\ub77c\ub9c8\uc6b4\ud2b8+ \uac00\uc785\uc790 7,750\ub9cc \uba85\uc744 \ubcf4\uace0\ud588\uc73c\uba70, \uc608\uc0c1\ub418\ub294 \uc2a4\uce74\uc774\ub304\uc2a4(Skydance) \ud569\ubcd1\uc5d0 \uc55e\uc11c 2025\ub144 \uad6d\ub0b4 \uc2a4\ud2b8\ub9ac\ubc0d \uc218\uc775\uc131\uc744 \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: \ud3ed\uc2a4 \ucf54\ud37c\ub808\uc774\uc158\uc740 2025\ub144 \ud68c\uacc4\uc5f0\ub3c4 2\ubd84\uae30 \ub9e4\ucd9c 50\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec, MLB \ud3ec\uc2a4\ud2b8\uc2dc\uc98c \ubc0f NFL \uad11\uace0\uc5d0 \ud798\uc785\uc5b4 EBITDA 123% \uc131\uc7a5\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 1\uc6d4: \ucef4\uce90\uc2a4\ud2b8\ub294 2024\ub144 \uc0ac\uc0c1 \ucd5c\uace0 \ub9e4\ucd9c 1,237\uc5b5 \ub2ec\ub7ec, \ud53c\ucf55 \ub9e4\ucd9c 46% \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc73c\uba70, 150\uc5b5 \ub2ec\ub7ec\uc758 \uc790\uc0ac\uc8fc \ub9e4\uc785\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. 2025\ub144 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 5,483.5\uc5b5 \ub2ec\ub7ec\ub85c \ud3c9\uac00\ub418\uba70, 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.1%\uc758 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \u25b2\ucf54\ub4dc \ucee4\ud305 \ud604\uc0c1 \uc2ec\ud654\uc5d0 \ub530\ub978 OTT \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d TV \ucc44\ud0dd \uc99d\uac00 \u25b2\ub77c\uc774\ube0c \uc2a4\ud3ec\uce20 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uad11\uace0\uc8fc \uc218\uc694 \uc99d\ub300 \u25b2\uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uad11\ub300\uc5ed \ubc0f \uc2a4\ub9c8\ud2b8 TV \ubcf4\uae09\ub960 \ud655\ub300 \u25b2ATSC 3.0 \ub3c4\uc785\uc744 \ud1b5\ud55c \uc591\ubc29\ud5a5 \ubc29\uc1a1 \ud65c\uc131\ud654 \u25b2OEM(\uc8fc\ubb38\uc790 \uc0c1\ud45c \ubd80\ucc29 \uc0dd\uc0b0)\uc774 \uc9c0\uc6d0\ud558\ub294 FAST(Free Ad-supported Streaming Television) \ucc44\ub110 \uc0dd\ud0dc\uacc4\uc758 \ud655\uc0b0 \u25b2\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub808\uc774\uc544\uc6c3 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud55c \ud2c8\uc0c8 \uc2dc\uc7a5 \uc9c4\uc785 \uc7a5\ubcbd \ud558\ub77d \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 \u25b2SVOD(\uad6c\ub3c5\ud615 \ube44\ub514\uc624 \uc628 \ub514\ub9e8\ub4dc) \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc778\ud55c \uae30\uc874 \uc120\ud615 \ubc29\uc1a1 \uc2dc\uccad\ub960 \uc7a0\uc2dd \u25b2\uc9c0\uc5ed \ucf58\ud150\uce20 \ubc0f \uc678\uad6d\uc778 \uc18c\uc720\uad8c \uaddc\uc81c \u25b2\ud504\ub9ac\ubbf8\uc5c4 \ucf58\ud150\uce20 \uad8c\ub9ac \ud68d\ub4dd \ube44\uc6a9 \uc0c1\uc2b9 \u25b25G \uc2a4\ud399\ud2b8\ub7fc \uc7ac\ud560\ub2f9\uc73c\ub85c \uc778\ud55c \uc9c0\uc0c1\ud30c \ubc29\uc1a1 \uc6a9\ub7c9 \uac10\uc18c \ub4f1\uc774 \uc9c0\uc801\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<br \/>\n\uc804\uc1a1 \ud50c\ub7ab\ud3fc\ubcc4\ub85c\ub294 \uc9c0\uc0c1\ud30c, \uc704\uc131, \ucf00\uc774\ube14, IPTV, OTT\/\uc778\ud130\ub137 TV\ub85c \uad6c\ubd84\ub418\uba70, \ud2b9\ud788 OTT\/\uc778\ud130\ub137 TV\uac00 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.43%\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n\uc11c\ube44\uc2a4 \uc720\ud615\ubcc4\ub85c\ub294 \uad6c\ub3c5 \uae30\ubc18, \uad11\uace0 \uc9c0\uc6d0, \uc720\ub8cc \uc2dc\uccad\/\uac70\ub798\ud615 \uc11c\ube44\uc2a4\ub85c \ub098\ub258\uba70, \uad11\uace0 \uc9c0\uc6d0 \uc11c\ube44\uc2a4\ub294 \uc2dc\uccad\uc790\uc5d0\uac8c \ubb34\ub8cc \uc9c4\uc785 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uac9f\ud305\uc73c\ub85c CPM(1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)\uc744 \ub192\uc774\ub294 FAST \ubaa8\ub378\uc758 \uc131\uacf5\uc5d0 \ud798\uc785\uc5b4 7.14%\uc758 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4.<br \/>\n\ubc29\uc1a1\uc0ac \uc720\ud615\ubcc4\ub85c\ub294 \uacf5\uc601 \ubc29\uc1a1\uc0ac, \uc0c1\uc5c5 \ubc29\uc1a1\uc0ac, \uc9c0\uc5ed\/\uad50\uc721 \ubc29\uc1a1\uc0ac\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<br \/>\n\ucf58\ud150\uce20 \uc7a5\ub974\ubcc4\ub85c\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ub4dc\ub77c\ub9c8, \uc2a4\ud3ec\uce20, \ub274\uc2a4 \ubc0f \uc2dc\uc0ac, \uc5b4\ub9b0\uc774 \ubc0f \uac00\uc871, \uae30\ud0c0 \uc7a5\ub974\ub85c \uad6c\ubd84\ub418\uba70, \ub77c\uc774\ube0c \uc2a4\ud3ec\uce20\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc694\uc728\uacfc \uad6c\ub3c5\uc790 \ud655\ubcf4\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud558\uba70 6.38%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4 \ubd84\uc11d\uc5d0\uc11c\ub294 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8\ub85c \ub098\ub204\uc5b4\uc9c0\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uad11\ub300\uc5ed \uc778\ud504\ub77c \uad6c\ucd95\uacfc \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 6.87%\uc758 \uac00\uc7a5 \ube60\ub978 \uc9c0\uc5ed\ubcc4 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc911\uad6d, \uc77c\ubcf8, \uc778\ub3c4, \ud55c\uad6d, \ud638\uc8fc \ub4f1 \uc8fc\uc694 \uad6d\uac00\ub4e4\uc774 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d\uacfc \ud568\uaed8 British Broadcasting Corporation (BBC), Comcast Corporation, Paramount Global, The Walt Disney Company, Warner Bros. Discovery, Inc., CJ ENM Co., Ltd. \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 20\uc5ec \uac1c \uae30\uc5c5\uc758 \uc0c1\uc138 \ud504\ub85c\ud544\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \uc2dc\uc7a5\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uba70, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \uc7ac\ubb34 \uc815\ubcf4, \ucd5c\uadfc \uac1c\ubc1c \ub3d9\ud5a5 \ub4f1\uc774 \ub2e4\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \uae00\ub85c\ubc8c TV \ubc29\uc1a1 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc740 \ucf54\ub4dc \ucee4\ud305\uacfc OTT\uc758 \ud655\uc0b0, \uad11\uace0 \uc9c0\uc6d0 \ubaa8\ub378\uc758 \ubd80\uc0c1, \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc778\uc5d0 \uc758\ud574 \uc5ed\ub3d9\uc801\uc778 \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc131\uc7a5 \ub3d9\ub825\uc744 \ubaa8\uc0c9\ud560 \ud544\uc694\uac00 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35309","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/35309"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=35309"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/35309\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=35309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=35309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=35309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}