{"id":36553,"date":"2026-02-11T05:50:16","date_gmt":"2026-02-11T05:50:16","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/multi-touch-attribution-market-mordor\/"},"modified":"2026-03-27T08:31:38","modified_gmt":"2026-03-26T23:31:38","slug":"multi-touch-attribution-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/multi-touch-attribution-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ub2e4\uc911 \uc811\uc810 \uae30\uc5ec \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/multi-touch-attribution-market_1592685503503_Picture1.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/multi-touch-attribution-market-size-image-1767810008324.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ucfe0\ud0a4 \uc5c6\ub294 \ube0c\ub77c\uc6b0\uc800\ub85c \uc778\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc544\uc2dc\uc544 \uc634\ub2c8\ucc44\ub110 \ub9ac\ud14c\uc77c \ud655\uc0b0\uc73c\ub85c \uc778\ud55c \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.3 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \ubd80\uc0c1\uc73c\ub85c \uc778\ud55c \uc624\ud504\ub77c\uc778-\uc628\ub77c\uc778 \uae30\uc5ec\ub3c4 \uce21\uc815 \ud544\uc694\uc131 \uc99d\ub300<\/li>\n<li class=\"toc-level-3\">4.2.4 \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 CTV \uad11\uace0 \ucc44\ud0dd<\/li>\n<li class=\"toc-level-3\">4.2.5 \uae30\uc5ec\ub3c4 \uce21\uc815\uc744 \uae30\ubcf8\uc73c\ub85c \ud3ec\ud568\ud558\ub294 AI \uae30\ubc18 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2a4\uc704\ud2b8<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815(GDPR, CPRA)\uc73c\ub85c \uc778\ud55c \uc2e0\ud638 \uc190\uc2e4\uc774 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ud574<\/li>\n<li class=\"toc-level-3\">4.3.2 \uace0\uae09 \ubd84\uc11d \ubc30\ud3ec\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc6b4\uc601 \uc778\ub825 \ubd80\uc871<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc720\ub7fd\uc758 \ub808\uac70\uc2dc \ub9c8\ud14c\ud06c \uc2a4\ud0dd\uacfc\uc758 \ub192\uc740 \ud1b5\ud569 \ube44\uc6a9<\/li>\n<li class=\"toc-level-3\">4.3.4 \uad50\ucc28 \uae30\uae30 \uc5f0\uacb0 \uc815\ud655\ub3c4\ub97c \uc81c\ud55c\ud558\ub294 \uc774\uc9c8\uc801\uc778 ID \uadf8\ub798\ud504 \ud45c\uc900<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uc0b0\uc5c5 \uc0dd\ud0dc\uacc4 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.6.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uae30\uc5ec \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc54c\uace0\ub9ac\uc998\/\ub370\uc774\ud130 \uae30\ubc18<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc120\ud615<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc2dc\uac04 \uacbd\uacfc<\/li>\n<li class=\"toc-level-3\">5.1.4 U\uc790\ud615\/\uc704\uce58 \uae30\ubc18<\/li>\n<li class=\"toc-level-3\">5.1.5 \uae30\ud0c0 (\ub9de\ucda4\ud615, \uccab\/\ub9c8\uc9c0\ub9c9 \ud130\uce58)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uad6c\uc131 \uc694\uc18c\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc194\ub8e8\uc158<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-4\">5.2.2.1 \ucee8\uc124\ud305<\/li>\n<li class=\"toc-level-4\">5.2.2.2 \ud1b5\ud569 \ubc0f \ubc30\ud3ec<\/li>\n<li class=\"toc-level-4\">5.2.2.3 \uc9c0\uc6d0 \ubc0f \uc720\uc9c0\ubcf4\uc218<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ubc30\ud3ec \ubaa8\ub4dc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ud074\ub77c\uc6b0\ub4dc<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc870\uc9c1 \uaddc\ubaa8\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc911\uc18c\uae30\uc5c5 (SMEs)<\/li>\n<li class=\"toc-level-3\">5.4.2 \ub300\uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.5.2 BFSI<\/li>\n<li class=\"toc-level-3\">5.5.3 IT \ubc0f \ud1b5\uc2e0<\/li>\n<li class=\"toc-level-3\">5.5.4 \uac00\uc804\uc81c\ud488 \ubc0f \ub0b4\uad6c\uc7ac<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc5ec\ud589 \ubc0f \uad00\uad11<\/li>\n<li class=\"toc-level-3\">5.5.6 \uc758\ub8cc \ubc0f \uc0dd\uba85 \uacfc\ud559<\/li>\n<li class=\"toc-level-3\">5.5.7 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.6.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.2.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.6.2.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.6.2.4 \ubd81\uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.2.5 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.6.3 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.3.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.6.3.2 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-3\">5.6.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.6.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.6.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.6.4.4 \ub3d9\ub0a8\uc544\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.6.4.5 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.6.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.6.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.6.5.1.1 \uac78\ud504 \ud611\ub825 \ud68c\uc758 \uad6d\uac00<\/li>\n<li class=\"toc-level-5\">5.6.5.1.2 \ud130\ud0a4<\/li>\n<li class=\"toc-level-5\">5.6.5.1.3 \uae30\ud0c0 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.6.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.6.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.6.5.2.2 \uae30\ud0c0 \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Adobe Inc.<\/li>\n<li class=\"toc-level-3\">6.4.2 Alphabet Inc. (Google Analytics 360)<\/li>\n<li class=\"toc-level-3\">6.4.3 AppsFlyer Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.4 Adjust GmbH<\/li>\n<li class=\"toc-level-3\">6.4.5 Branch Metrics Inc.<\/li>\n<li class=\"toc-level-3\">6.4.6 C3 Metrics Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 CaliberMind Inc.<\/li>\n<li class=\"toc-level-3\">6.4.8 Conversion Logic Inc.<\/li>\n<li class=\"toc-level-3\">6.4.9 Engagio Inc. (Demandbase)<\/li>\n<li class=\"toc-level-3\">6.4.10 HubSpot Inc.<\/li>\n<li class=\"toc-level-3\">6.4.11 Improvado Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Impact.com Inc.<\/li>\n<li class=\"toc-level-3\">6.4.13 LeanData Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 LeadsRx Inc. (Acquire.io)<\/li>\n<li class=\"toc-level-3\">6.4.15 Merkle Inc.<\/li>\n<li class=\"toc-level-3\">6.4.16 Model N Inc.<\/li>\n<li class=\"toc-level-3\">6.4.17 Neustar Inc.<\/li>\n<li class=\"toc-level-3\">6.4.18 NielsenIQ (VisualIQ)<\/li>\n<li class=\"toc-level-3\">6.4.19 Oracle Corp. (Eloqua)<\/li>\n<li class=\"toc-level-3\">6.4.20 Rockerbox Inc.<\/li>\n<li class=\"toc-level-3\">6.4.21 SAP SE<\/li>\n<li class=\"toc-level-3\">6.4.22 SegmentStream Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.23 Singular Labs Inc.<\/li>\n<li class=\"toc-level-3\">6.4.24 The Trade Desk Inc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub2e4\uc911 \uc811\uc810 \uae30\uc5ec\ub3c4(Multi-Touch Attribution) \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd (2026-2031)<\/p>\n<p>\ub2e4\uc911 \uc811\uc810 \uae30\uc5ec\ub3c4(Multi-Touch Attribution, MTA) \uc2dc\uc7a5\uc740 2026\ub144 27\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 51\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud558\uba70, \uc608\uce21 \uae30\uac04(2026-2031) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 13.41%\ub97c \uae30\ub85d\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc6b0\uc120 \ub9c8\ucf00\ud305\uc73c\ub85c\uc758 \uc804\ud658, \uc634\ub2c8\ucc44\ub110 \ucee4\uba38\uc2a4 \ud655\uc0b0, \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uace0\uac1d \ub370\uc774\ud130 \uc5f0\uacb0 \ud544\uc694\uc131 \uc99d\uac00\uc5d0 \uc8fc\ub85c \uae30\uc778\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \ucee4\ub125\ud2f0\ub4dc TV(CTV), \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uad50\ucc28\uc810\uc5d0\uc11c \uc218\uc694\uac00 \uac15\ud558\uba70, \uc54c\uace0\ub9ac\uc998 \ubaa8\ub378\uacfc \ud074\ub77c\uc6b0\ub4dc \ub124\uc774\ud2f0\ube0c \ubc30\ud3ec \ubc29\uc2dd\uc774 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4\ud615 \uc18c\ud504\ud2b8\uc6e8\uc5b4(SaaS) \ubc0f \ub85c\uc6b0\ucf54\ub4dc \uc778\ud130\ud398\uc774\uc2a4 \ub355\ubd84\uc5d0 \uc911\uc18c\uae30\uc5c5(SME)\uc758 \uc2dc\uc7a5 \uc9c4\uc785 \uc7a5\ubcbd\uc774 \ub0ae\uc544\uc9c0\uace0 \uc788\uc73c\uba70, \uae30\uc220 \uae30\uc5c5\ub4e4\uc740 AI \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c, \uc804\ubb38 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \ubaa8\ubc14\uc77c \uc6b0\uc120 \ucea0\ud398\uc778 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ud1b5\uacc4:<br \/>\n*   \uae30\uc5ec\ub3c4 \ubaa8\ub378: \uc54c\uace0\ub9ac\uc998 \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \ubc29\uc2dd\uc774 2025\ub144 34.25% \uc810\uc720\uc728\ub85c \uc120\ub450\uc774\uba70, 2031\ub144\uc5d0\ub294 40% \uc774\uc0c1\uc73c\ub85c \ud655\ub300\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \ub2e4\uc911 \uc811\uc810 \uae30\uc5ec\ub3c4(Multi-Touch Attribution, MTA) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. MTA\ub294 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uc811\uc810\uc744 \uce21\uc815\ud558\uace0 \uac01 \ucc44\ub110\uc758 \uc804\ud658 \uae30\uc5ec\ub3c4\ub97c \ud30c\uc545\ud558\uc5ec \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\ub860\uc785\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 2026\ub144 27\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2031\ub144 51\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 13.41%\uc5d0 \ub2ec\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\uc73c\ub85c\ub294 \ucfe0\ud0a4 \uc5c6\ub294 \ube0c\ub77c\uc6b0\uc800 \ud658\uacbd\uc73c\ub85c \uc778\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc804\ub7b5 \uac15\ud654, \uc544\uc2dc\uc544 \uc9c0\uc5ed \uc634\ub2c8\ucc44\ub110 \ub9ac\ud14c\uc77c \ud655\uc0b0\uc5d0 \ub530\ub978 \ubcf5\uc7a1\ud55c \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d \ud544\uc694\uc131 \uc99d\ub300, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \ubd80\uc0c1\uc73c\ub85c \uc778\ud55c \uc628\/\uc624\ud504\ub77c\uc778 \uae30\uc5ec\ub3c4 \uce21\uc815 \uc694\uad6c \uc99d\uac00, \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 CTV \uad11\uace0 \ub3c4\uc785, \uadf8\ub9ac\uace0 AI \uae30\ubc18 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2a4\uc704\ud2b8\uc758 \uae30\uc5ec\ub3c4 \uce21\uc815 \uae30\ub2a5 \ub0b4\uc7ac\ud654 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 GDPR \ubc0f CPRA\uc640 \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub85c \uc778\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc758 \uc5b4\ub824\uc6c0, \uace0\uae09 \ubd84\uc11d \uc194\ub8e8\uc158 \ubc30\ud3ec\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc6b4\uc601(Marketing-Ops) \uc778\ub825 \ubd80\uc871, \uc720\ub7fd \uc9c0\uc5ed\uc758 \ub808\uac70\uc2dc \ub9c8\ucf00\ud305 \uae30\uc220(MarTech) \uc2a4\ud0dd\uacfc\uc758 \ub192\uc740 \ud1b5\ud569 \ube44\uc6a9, \uadf8\ub9ac\uace0 \uc0c1\uc774\ud55c ID \uadf8\ub798\ud504 \ud45c\uc900\uc73c\ub85c \uc778\ud55c \uad50\ucc28 \uae30\uae30 \uc5f0\uacb0 \uc815\ud655\ub3c4 \ud55c\uacc4 \ub4f1\uc774 \uc9c0\uc801\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uae30\uc5ec\ub3c4 \ubaa8\ub378, \uad6c\uc131 \uc694\uc18c, \ubc30\ud3ec \ubc29\uc2dd, \uc870\uc9c1 \uaddc\ubaa8, \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5 \ubc0f \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4. \uae30\uc5ec\ub3c4 \ubaa8\ub378\ubcc4\ub85c\ub294 \uc54c\uace0\ub9ac\uc998\/\ub370\uc774\ud130 \uae30\ubc18 \ubaa8\ub378\uc774 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 34.25%\ub97c \ucc28\uc9c0\ud558\uba70 14.05%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uaddc\uce59 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ub118\uc5b4\uc120\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uad6c\uc131 \uc694\uc18c\ubcc4\ub85c\ub294 \uc194\ub8e8\uc158\ubcf4\ub2e4 \uc11c\ube44\uc2a4 \ubd80\ubb38\uc774 \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uad6c\ud604\uc758 \ubcf5\uc7a1\uc131, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac70\ubc84\ub10c\uc2a4, \ub9c8\ucf00\ud305 \uc6b4\uc601 \uc778\ub825 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \ucee8\uc124\ud305, \ud1b5\ud569 \ubc0f \uad00\ub9ac \uc9c0\uc6d0 \uc11c\ube44\uc2a4\uac00 15.85%\uc758 CAGR\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \ubaa8\ubc14\uc77c \uc6b0\uc120 \ud589\ub3d9 \uc591\uc2dd\uacfc \uc288\ud37c \uc571 \uc0c1\uac70\ub798 \uc0dd\ud0dc\uacc4\uc758 \ubc1c\ub2ec\ub85c \uc778\ud574 2031\ub144\uae4c\uc9c0 14.85%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\ub85c\ub294 \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc0dd\uba85 \uacfc\ud559 \ubd84\uc57c\uac00 \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \ud558\uc5d0 \ud658\uc790 \uc5ec\uc815 \uc778\uc0ac\uc774\ud2b8\ub97c \ucd94\uad6c\ud558\uba74\uc11c 16.85%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\ub85c \ubbf8\ub798 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd\uc740 \uc0c1\uc704 5\uac1c \uacf5\uae09\uc5c5\uccb4\uac00 \uc804\uccb4 \ub9e4\ucd9c\uc758 40% \ubbf8\ub9cc\uc744 \ucc28\uc9c0\ud558\ub294 \ub4f1 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \uc9c0\uc18d\uc801\uc778 \ud1b5\ud569 \ud65c\ub3d9\uc774 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\uc73c\ub85c\ub294 Adobe Inc., Alphabet Inc. (Google Analytics 360), AppsFlyer Ltd., Adjust GmbH, HubSpot Inc., Oracle Corp., SAP SE, The Trade Desk Inc. \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ubc18\uc801\uc73c\ub85c \ub2e4\uc911 \uc811\uc810 \uae30\uc5ec\ub3c4 \uc2dc\uc7a5\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc758 \ubcf5\uc7a1\uc131 \uc99d\uac00\uc640 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc758 \uc911\uc694\uc131 \uc99d\ub300\ub85c \uc778\ud574 \uacac\uace0\ud55c \uc131\uc7a5\uc744 \uc9c0\uc18d\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc54c\uace0\ub9ac\uc998 \uae30\ubc18 \ubaa8\ub378, \uc11c\ube44\uc2a4 \ubd80\ubb38, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed, \uadf8\ub9ac\uace0 \ud5ec\uc2a4\ucf00\uc5b4 \uc0b0\uc5c5\uc774 \ubbf8\ub798 \uc131\uc7a5\uc758 \ud575\uc2ec \ub3d9\ub825\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36553","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/36553"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=36553"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/36553\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=36553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=36553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=36553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}