{"id":37204,"date":"2026-02-11T12:49:43","date_gmt":"2026-02-11T12:49:43","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/tonic-water-market-mordor\/"},"modified":"2026-09-11T21:48:20","modified_gmt":"2026-09-11T12:48:20","slug":"tonic-water-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/tonic-water-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026\ub144 &#8211; 2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/tonic-water-market-1766584434584-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/tonic-water-market-size-image-1767321991516.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \ud648 \ubbf9\uc194\ub85c\uc9c0 \ubb38\ud654\uc758 \uace0\uae09\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \uc800\/\ubb34\uc54c\ucf54\uc62c &#8216;\uc18c\ubc84 \ud050\ub9ac\uc5b4\uc2a4&#8217; \uc6b4\ub3d9 \ud655\uc0b0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c \ud06c\ub798\ud504\ud2b8 \uc9c4 \uc99d\ub958\uc18c \ud655\uc7a5<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \uc804\uc790\uc0c1\uac70\ub798 \uc8fc\ub958 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uce68\ud22c\uc728 \uc99d\uac00<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \uc4f4\ub9db\uc744 \uc904\uc774\ub294 \uc0c8\ub85c\uc6b4 \uc2dd\ubb3c\uc131 \ud034\ub2cc \ub300\uccb4\uc7ac<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 RTD \uce75\ud14c\uc77c \ubc30\ub2ec \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uaddc\uc81c \uc644\ud654<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \uc124\ud0d5\uc138\ub85c \uc778\ud55c \uc18c\ub9e4 \uac00\uaca9 \uc778\uc0c1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \ud0c4\uc0b0\ud654 \uad00\ub828 \uc9c0\uc18d\uac00\ub2a5\uc131 \uc870\uc0ac<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \uc2e0\ucf54\ub098 \ub098\ubb34\uaecd\uc9c8 \uc870\ub2ec\uc5d0 \ub300\ud55c \uacf5\uae09\ub9dd \uc555\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \uc288\ud37c\ub9c8\ucf13 \ub0b4 \uc790\uccb4 \ube0c\ub79c\ub4dc \uce68\ud22c<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uc18c\ube44\uc790 \ud589\ub3d9 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \ud658\uacbd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58 \ubc0f \ubb3c\ub7c9)<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \uc77c\ubc18 \ud1a0\ub2c9 \uc6cc\ud130<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \uc800\uce7c\ub85c\ub9ac \ud1a0\ub2c9 \uc6cc\ud130<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \uc2ac\ub9bc\ub77c\uc778\/\ub77c\uc774\ud2b8 \ud1a0\ub2c9 \uc6cc\ud130<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \ud3ec\uc7a5 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 PET\/\uc720\ub9ac\ubcd1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \uae08\uc18d \uce94<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 HoReCa<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \uc18c\ub9e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.3.2.1 \uc288\ud37c\ub9c8\ucf13\/\ub300\ud615\ub9c8\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.3.2.2 \ud3b8\uc758\uc810\/\uc2dd\ub8cc\ud488\uc810<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.3.2.3 \uc628\ub77c\uc778 \uc18c\ub9e4\uc810<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.3.2.4 \uae30\ud0c0 \uc720\ud1b5 \ucc44\ub110<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \uc9c0\uc5ed\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.1 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.2 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.1.4 \ubd81\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.1 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.2 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.3 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.4 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.5 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.6 \ub7ec\uc2dc\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.7 \ub124\ub35c\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.8 \ud3f4\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.9 \ubca8\uae30\uc5d0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.10 \uc2a4\uc6e8\ub374<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.2.11 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.1 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.2 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.3 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.4 \ub300\ud55c\ubbfc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.5 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.6 \uc778\ub3c4\ub124\uc2dc\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.7 \ud0dc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.8 \uc2f1\uac00\ud3ec\ub974<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.3.9 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.4 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.3 \ucf5c\ub86c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.4 \uce60\ub808<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.5 \ud398\ub8e8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.4.6 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.3 \ub098\uc774\uc9c0\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.4 \uc774\uc9d1\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.5 \ubaa8\ub85c\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.6 \ud280\ub974\ud0a4\uc608<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.7 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.4.5.8 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 \ud53c\ubc84\ud2b8\ub9ac \ub4dc\ub9c1\ud06c\uc2a4 plc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 \ucf54\uce74\ucf5c\ub77c \ucef4\ud37c\ub2c8 (\uc288\uc6f9\uc2a4)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 \ud3a9\uc2dc\ucf54 Inc. (Q \ubbf9\uc11c)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 \ud050\ub9ac\uadf8 \ub2e5\ud130 \ud398\ud37c Inc. (\uce90\ub098\ub2e4 \ub4dc\ub77c\uc774)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 \ube0c\ub9bf\ube45 plc (\ub354 \ub7f0\ub358 \uc5d0\uc13c\uc2a4 \ucef4\ud37c\ub2c8)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 \ud39c\ud2f0\uba3c\uc2a4 Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 \uc774\uc2a4\ud2b8 \uc784\ud398\ub9ac\uc5bc \ube44\ubc84\ub9ac\uc9c0 \ucf54\ud504.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 \ud504\ub7ad\ud074\ub9b0 &amp; \uc120\uc988 Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 \ud654\uc774\ud2b8 \ub85d \ube44\ubc84\ub9ac\uc9c0 Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 \ub274\uc62c\ub9ac\uc5b8\uc2a4 \ube44\ubc84\ub9ac\uc9c0 \uadf8\ub8f9 LLC (\uc5d8 \uacfc\ud3ec)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 \ube45\ud3ec\ub4dc &amp; \uc120\uc988<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 \uc138\ud3ec\uc774 &amp; \ucef4\ud37c\ub2c8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 \ud1a0\ub9c8\uc2a4 \ud5e8\ub9ac GmbH<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 Q \ubbf9\uc11c\uc2a4 LLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 \uc774\uc2a4\ud2b8 \uc778\ub514\uc544 \ud1a0\ub2c9 \ucef4\ud37c\ub2c8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 \ub7ec\uc2a4\ucf64 \ub4dc\ub9c1\ud06c\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 \ub354\ube14 \ub354\uce58 \ub4dc\ub9c1\ud06c\uc2a4 Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 \uc624\uac00\ub2c9\uc2a4 \ubc14\uc774 \ub808\ub4dc\ubd88<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 \uace8\ub4dc\ubc84\uadf8 &amp; \uc120\uc988<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 \ubc88\ub2e4\ubc84\uadf8 \ube0c\ub8e8\ub4dc \ub4dc\ub9c1\ud06c\uc2a4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5: \uc2dc\uc7a5 \uc810\uc720\uc728, \uc608\uce21 \ubc0f \uc0b0\uc5c5 \ub3d9\ud5a5 \ubd84\uc11d (2026-2031)<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd<\/p>\n<p>\ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc740 2026\ub144 13\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 18\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 5.71%\uc758 \uacac\uace0\ud55c \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc8fc\ub85c \ud504\ub9ac\ubbf8\uc5c4 \ud648 \ubbf9\uc194\ub85c\uc9c0 \ubb38\ud654\uc758 \ud655\uc0b0, \uc800\/\ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\ub97c \uc120\ud638\ud558\ub294 &#8216;\uc18c\ubc84 \ud050\ub9ac\uc5b4\uc2a4(sober-curious)&#8217; \ud2b8\ub80c\ub4dc\uc758 \ubd80\uc0c1, \uadf8\ub9ac\uace0 \ud06c\ub798\ud504\ud2b8 \uc99d\ub958\uc18c\uc758 \uc99d\uac00\uc5d0 \ud798\uc785\uc740 \ubc14\uac00 \ud07d\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd\uc740 \uc124\ud0d5\uc138 \ub3c4\uc785\uc73c\ub85c \uc778\ud55c \uac00\uaca9 \uc778\uc0c1 \uc555\ub825\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc73c\uba70, \uae08\uc18d \uce94 \ubc0f \uc2ac\ub9bc\ub77c\uc778(\uc800\uce7c\ub85c\ub9ac) \uc81c\ud488\uc758 \ucd9c\uc2dc\ub294 \uac74\uac15\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \ud3b8\uc758\uc131\uacfc \uc6f0\ube59 \ud2b8\ub80c\ub4dc\uc5d0 \ubd80\ud569\ud558\uba70 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uc74c\ub8cc \uae30\uc5c5\ub4e4\uc740 \ubbf9\uc11c \uc804\ubb38 \uae30\uc5c5\uc744 \uc778\uc218\ud558\uac70\ub098 \uc720\ud1b5 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub9e5\uc8fc \ubc0f \uc8fc\ub958 \ubd80\ubb38\ubcf4\ub2e4 \ub192\uc740 \uc774\uc724\uc744 \ucd94\uad6c\ud558\uace0 \uaddc\uc81c \ubb38\uc81c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub824 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc2dc\uc7a5\uc740 \uc790\uccb4 \ube0c\ub79c\ub4dc(Private Label) \uc81c\ud488\uc758 \uc2dc\uc7a5 \uc7a0\uc2dd\uc73c\ub85c \uc778\ud55c \uacbd\uc7c1 \uc2ec\ud654\uc640 \ud0a4\ub2c8\ub124 \uacf5\uae09 \ubb38\uc81c\ub85c \uc778\ud55c \uc0dd\uc0b0 \ucc28\uc9c8 \ubc0f \ube44\uc6a9 \uc99d\uac00\ub77c\ub294 \ub3c4\uc804\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc774\uba70, \uc720\ub7fd\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub294 \ubc18\uba74, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc9c0\ud45c (2026-2031):<br \/>\n*   \uc2dc\uc7a5 \uaddc\ubaa8 (2026): 13\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec<br \/>\n*   \uc2dc\uc7a5 \uaddc\ubaa8 (2031): 18\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec<br \/>\n*   \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960 (2026-2031): 5.71%<br \/>\n*   \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<br \/>\n*   \uac00\uc7a5 \ud070 \uc2dc\uc7a5: \uc720\ub7fd<br \/>\n*   \uc2dc\uc7a5 \uc9d1\uc911\ub3c4: \uc911\uac04<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc131\uc7a5 \ub3d9\ub825<\/p>\n<p>*   \ud648 \ubbf9\uc194\ub85c\uc9c0 \ubb38\ud654\uc758 \uace0\uae09\ud654 (CAGR \uc601\ud5a5 +1.2%): \uc18c\ube44\uc790\ub4e4\uc774 \uc9d1\uc5d0\uc11c \ubc14 \uc218\uc900\uc758 \uce75\ud14c\uc77c\uc744 \ub9cc\ub4e4\uace0\uc790 \ud558\uba74\uc11c, \uace0\uae09\uc2a4\ub7ec\uc6b4 \uc2dd\ubb3c\uc131 \uc131\ubd84\uc758 \ubbf9\uc11c\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778 \uc911\uc2ec\uc758 \uc720\ub9ac\ubcd1\uacfc \ube0c\ub79c\ub4dc\uc758 \ud5e4\ub9ac\ud2f0\uc9c0 \uc2a4\ud1a0\ub9ac\ub294 \ud1a0\ub2c9 \uc81c\ud488\uc5d0 40-60%\uc758 \ud504\ub9ac\ubbf8\uc5c4\uc744 \ubd80\uc5ec\ud558\uba70, \uc9d1\uc5d0\uc11c \ub9cc\ub4dc\ub294 \uc9c4\ud1a0\ub2c9\uc758 \ube44\uc6a9 \ud6a8\uc728\uc131(\ubc14 \ub300\ube44 1\/3 \uc218\uc900)\uc740 \uac00\ucc98\ubd84 \uc18c\ub4dd \uac10\uc18c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc218\uc694\ub97c \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubd81\ubbf8, \uc11c\uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0\uc11c \uc911\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc800\/\ubb34\uc54c\ucf54\uc62c &#8216;\uc18c\ubc84 \ud050\ub9ac\uc5b4\uc2a4&#8217; \ud2b8\ub80c\ub4dc \ud655\uc0b0 (CAGR \uc601\ud5a5 +0.9%): \uc808\uc81c\uac00 \uc77c\uc2dc\uc801\uc778 \uae08\uc8fc\ub97c \ub118\uc5b4 \uc758\ub3c4\uc801\uc778 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc120\ud0dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uc73c\uba74\uc11c, \uc800\/\ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc \uc2dc\uc7a5\uc774 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 1\ubd84\uae30 \ubbf8\uad6d\uc5d0\uc11c \uc800\/\ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc \uc18c\ub9e4 \ud310\ub9e4\ub294 8.2% \uc99d\uac00\ud558\uc5ec \uc804\ud1b5\uc801\uc778 \uccad\ub7c9\uc74c\ub8cc\uc758 \uc131\uc7a5\ub960\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \ud1a0\ub2c9\uc758 \ubcf5\ud569\uc801\uc778 \uc4f4\ub9db\uc740 \ub9e5\uc8fc\ub098 \uc99d\ub958\uc8fc\ub97c \ub300\uccb4\ud558\ub294 \uc138\ub828\ub41c \ub300\uc548\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc73c\uba70, 2024\ub144 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ubbf9\uc11c\uc758 \uc9c4\uc5f4 \uacf5\uac04\uc744 22% \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ubcf4\ub2e4 30% \uc801\uac8c \uc74c\uc8fc\ud558\ub294 Z\uc138\ub300\uac00 \uc774 \uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \ubbf8\uad6d, \uc601\uad6d, \ud638\uc8fc, \uc778\ub3c4 \ubc0f \uc911\uad6d \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0\uc11c \ub2e8\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ud06c\ub798\ud504\ud2b8 \uc9c4 \uc99d\ub958\uc18c \ud655\uc7a5 (CAGR \uc601\ud5a5 +0.7%): \uc77c\ubcf8\uc758 \uc0b0\ud1a0\ub9ac(Suntory)\uc640 \ud0a4\ub178\ube44(Ki No Bi)\uac00 \uc9c4 \uc0dd\uc0b0\uc5d0 \ub300\uaddc\ubaa8 \ud22c\uc790\ub97c \ub2e8\ud589\ud558\uace0 \uc788\uc73c\uba70, \ubca0\ud2b8\ub0a8\uacfc \ube0c\ub77c\uc9c8\uc5d0\uc11c\ub294 \uc9c0\uc5ed \uce75\ud14c\uc77c \ud5c8\ube0c\uac00 \uc870\uc131\ub418\uc5b4 \ud504\ub9ac\ubbf8\uc5c4 \ud1a0\ub2c9\uc758 \uc218\uc694\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc99d\ub958\uc8fc \uc81c\uc870\uc5c5\uccb4\uc640 \ubbf9\uc11c \ube0c\ub79c\ub4dc \uac04\uc758 \ud611\ub825\uc740 \uc2e0\uaddc \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud504\ub9ac\ubbf8\uc5c4 \ubbf9\uc11c\uc640 \uc99d\ub958\uc8fc\ub97c \uc54c\ub9ac\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ube0c\ub77c\uc9c8\uacfc \uba55\uc2dc\ucf54\uc5d0\uc11c \ud06c\ub798\ud504\ud2b8 \uc99d\ub958\uc18c \ud5c8\uac00 \uac74\uc218\uac00 2022\ub144\ubd80\ud130 2024\ub144\uae4c\uc9c0 \uc5f0\uac04 15% \uc99d\uac00\ud558\uba74\uc11c \ud1a0\ub2c9 \uc2dc\uc7a5\uc740 \ub354 \ub113\uc740 \uc18c\ube44\uc790\uce35\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc77c\ubcf8, \ud55c\uad6d, \ubca0\ud2b8\ub0a8, \ube0c\ub77c\uc9c8, \uba55\uc2dc\ucf54\uc5d0\uc11c \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc804\uc790\uc0c1\uac70\ub798 \uc8fc\ub958 \uc2dc\uc7a5 \uce68\ud22c\uc728 \uc99d\uac00 (CAGR \uc601\ud5a5 +0.8%): \uc628\ub77c\uc778 \uc8fc\ub958 \ud310\ub9e4\uc758 \uc601\uad6c\uc801\uc778 \ud569\ubc95\ud654\ub85c \ube0c\ub79c\ub4dc\ub294 \uc81c\ud55c\ub41c \uc9c4\uc5f4 \uacf5\uac04\uc758 \uc81c\uc57d\uc744 \ub118\uc5b4 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. 2024\ub144 \uc911\uad6d\uc758 \ub354\uc6b0\uc778(Douyin)\uacfc \uc0e4\uc624\ud64d\uc288(Xiaohongshu) \ud50c\ub7ab\ud3fc\uc740 \uc628\ub77c\uc778 \uc74c\ub8cc \ud310\ub9e4\uc758 18%\ub97c \ucc28\uc9c0\ud558\uba70 \uc778\ud50c\ub8e8\uc5b8\uc11c \uc8fc\ub3c4\uc758 \uce75\ud14c\uc77c \uc2dc\uc5f0\uc744 \ud1b5\ud574 \ud1a0\ub2c9 \uc81c\ud488\uc744 \ud64d\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \ud53c\ubc84\ud2b8\ub9ac(Fever-Tree)\ub294 2024\ub144 D2C(Direct-to-Consumer) \uc6f9\uc0ac\uc774\ud2b8\ub97c \uac1c\uc124\ud558\uc5ec \uc815\uae30 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \ubc88\ub4e4 \uac00\ub2c8\uc26c \ubc0f \ub192\uc740 \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc740 \ubc30\uc1a1\ube44\ub97c \uc0c1\uc1c4\ud558\uace0\ub3c4 \ub9c8\uc9c4\uc744 \ub192\uc5ec D2C \ubaa8\ub378\uc758 \uc218\uc775\uc131\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \ubc1c\uc804 \ub355\ubd84\uc5d0 \ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc740 \uc804\ud1b5\uc801\uc778 \uc2dd\ub8cc\ud488\uc810\ubcf4\ub2e4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc911\uad6d, \ubbf8\uad6d, \uc720\ub7fd\uc5f0\ud569\uc5d0\uc11c \ub2e8\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<p>*   \uc124\ud0d5\uc138 \ubd80\uacfc\ub85c \uc778\ud55c \uc18c\ub9e4 \uac00\uaca9 \uc778\uc0c1 (CAGR \uc601\ud5a5 -0.6%): 50\uac1c \uc774\uc0c1\uc758 \uad00\ud560 \uad6c\uc5ed\uc5d0\uc11c \uc124\ud0d5 \uc74c\ub8cc\uc5d0 \uc138\uae08\uc744 \ubd80\uacfc\ud558\uc5ec \uc124\ud0d5 \uc18c\ube44\ub97c \uc5b5\uc81c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2023-2024 \ud68c\uacc4\uc5f0\ub3c4\uc5d0 \uc601\uad6d\uc758 \uccad\ub7c9\uc74c\ub8cc \uc0b0\uc5c5\uc138(SDIL)\ub294 3\uc5b5 4\ucc9c\ub9cc \ud30c\uc6b4\ub4dc\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc73c\uba70, \uc774\ub294 \uc77c\ubc18 \ud1a0\ub2c9 \ube0c\ub79c\ub4dc\uac00 \uc124\ud0d5 \ud568\ub7c9\uc744 \uc904\uc774\uac70\ub098 \uc18c\ub9e4 \uac00\uaca9\uc744 \uc778\uc0c1\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uba55\uc2dc\ucf54\uc758 \uac15\ud654\ub41c IEPS(\ud2b9\ubcc4 \uc0dd\uc0b0 \ubc0f \uc11c\ube44\uc2a4\uc138)\ub294 \uc77c\ubc18 \ud1a0\ub2c9 \ud310\ub9e4\ub7c9\uc744 6% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc\ub294 \ub192\uc740 \uac00\uaca9\ub300\ub85c \uc138\uae08\uc744 \ud761\uc218\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub300\uc911 \uc2dc\uc7a5 \ube0c\ub79c\ub4dc\ub294 \uc2a4\ud14c\ube44\uc544\ub098 \ubabd\ud06c\ud504\ub8e8\ud2b8\uc640 \uac19\uc740 \uc124\ud0d5 \ub300\uccb4\uc7ac\ub85c \uc81c\ud488\uc744 \uc7ac\uad6c\uc131\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc885\uc885 \ub4b7\ub9db \ubb38\uc81c\ub97c \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc601\uad6d, \uba55\uc2dc\ucf54, \ub0a8\uc544\ud504\ub9ac\uce74, \uc720\ub7fd\uc5f0\ud569 \uc804\uc5ed\uc5d0\uc11c \ub2e8\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ud0c4\uc0b0\ud654 \uad00\ub828 \uc9c0\uc18d\uac00\ub2a5\uc131 \ubb38\uc81c (CAGR \uc601\ud5a5 -0.4%): \uc74c\ub8cc\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 CO\u2082 \ubc30\ucd9c\ub7c9\uc740 \ucf54\uce74\ucf5c\ub77c\uc758 Scope 3 \ubc30\ucd9c\ub7c9\uc758 \uc57d 2%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. 2024\ub144 \uc720\ub7fd \ube44\ub8cc \uacf5\uc7a5\uc758 \ud3d0\uc1c4\ub294 \uc0b0\uc5c5\uc6a9 CO\u2082 \uacf5\uae09\uc744 \ud06c\uac8c \uc904\uc5ec \ube44\uc6a9\uc744 \ucd5c\ub300 20%\uae4c\uc9c0 \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ud1a0\ub2c9 \uc6cc\ud130\ub294 \ud45c\uc900 \ud0c4\uc0b0\uc74c\ub8cc\ubcf4\ub2e4 \ub9ce\uc740 CO\u2082 (3.5~4.0 \ubcfc\ub968)\ub97c \ud544\uc694\ub85c \ud558\ubbc0\ub85c, \ub192\uc740 \ud22c\uc785 \uac00\uaca9\uc740 \uc0dd\uc0b0\uc790\uc5d0\uac8c \uc0c1\ub2f9\ud55c \ubd80\ub2f4\uc774 \ub429\ub2c8\ub2e4. 2026\ub144 \uc2dc\ud589\ub420 EU\uc758 \ud0c4\uc18c\uad6d\uacbd\uc870\uc815\uba54\ucee4\ub2c8\uc998(CBAM)\uc740 \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc774 \ub9ce\uc740 \uc218\uc785\ud488\uc5d0 \uc138\uae08\uc744 \ubd80\uacfc\ud560 \uc608\uc815\uc774\uba70, \uc774\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ube44\uc6a9 \uc808\uac10 \ubc0f \ud658\uacbd \uaddc\uc81c \uc900\uc218\ub97c \uc704\ud574 \ud604\uc9c0 \uc870\ub2ec \uc804\ub7b5\uc744 \uac00\uc18d\ud654\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uac83\uc785\ub2c8\ub2e4. 2024\ub144 \uc720\ub7fd \ud658\uacbd\uccad \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790 29%\uac00 \ud658\uacbd \ubb38\uc81c\ub85c \uc778\ud574 \ud0c4\uc0b0\uc74c\ub8cc \uad6c\ub9e4\ub97c \uc904\uc77c \uc758\ud5a5\uc774 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc720\ub7fd, \ubd81\ubbf8, \uc8fc\uc694 \uc544\uc2dc\uc544 \ub3c4\uc2dc\uc5d0\uc11c \uc911\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ud0a4\ub2c8\ub124 \uacf5\uae09\ub9dd \uc555\ubc15 (CAGR \uc601\ud5a5 -0.5%): \ud1a0\ub2c9 \uc6cc\ud130\uc758 \ud575\uc2ec \uc131\ubd84\uc778 \ud0a4\ub2c8\ub124\uc758 \uc6d0\ub8cc\uc778 \uc2e0\ucf54\ub098 \ub098\ubb34 \uaecd\uc9c8 \uacf5\uae09\ub9dd\uc5d0 \ub300\ud55c \uc555\ub825\uc740 \uc0dd\uc0b0 \ucc28\uc9c8\uacfc \ube44\uc6a9 \uc99d\uac00\ub97c \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucf69\uace0\ubbfc\uc8fc\uacf5\ud654\uad6d(DRC) \ubc0f \uc778\ub3c4\ub124\uc2dc\uc544 \uaecd\uc9c8 \uc218\uc785 \uc758\uc874 \uad6d\uac00\uc5d0\uc11c \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc288\ud37c\ub9c8\ucf13 \uc790\uccb4 \ube0c\ub79c\ub4dc(PB)\uc758 \uc2dc\uc7a5 \uc7a0\uc2dd (CAGR \uc601\ud5a5 -0.8%): \ud14c\uc2a4\ucf54(Tesco), \uae4c\ub974\ud478(Carrefour), \uc6d4\ub9c8\ud2b8(Walmart)\uc640 \uac19\uc740 \uc288\ud37c\ub9c8\ucf13\uc758 \uc790\uccb4 \ube0c\ub79c\ub4dc \uc81c\ud488\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc\ubcf4\ub2e4 25-35% \uc800\ub834\ud55c \uac00\uaca9\uc73c\ub85c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc\uc640 \ub3d9\uc77c\ud55c \uacc4\uc57d \ud3ec\uc7a5\uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac70\uc758 \ud06c\ub798\ud504\ud2b8 \uc218\uc900\uc758 \ud488\uc9c8\uc744 \uc81c\uacf5\ud558\uba70 \uacbd\uc7c1\uc744 \uc2ec\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubbf8\uad6d, \uc11c\uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ud604\ub300 \ubb34\uc5ed\uc5d0\uc11c \ub2e8\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc720\ud615\ubcc4: \ub77c\uc774\ud2b8(Light) \uc81c\ud488\uc774 \uc804\ud1b5\uc801\uc778 \uc81c\ud488\uc744 \ub2a5\uac00<br \/>\n    *   \uc77c\ubc18 \ud1a0\ub2c9 \uc6cc\ud130: 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 47.12%\ub85c, \uc9c4\uacfc \ubcf4\ub4dc\uce74 \uce75\ud14c\uc77c\uc758 \uc8fc\uc694 \ubbf9\uc11c\ub85c \ud655\uace0\ud55c \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc720\uc758 \uac15\ub82c\ud55c \ud0a4\ub2c8\ub124 \ub9db\uacfc \ub2e8\ub9db\uc758 \uc870\ud654\uac00 \ud2b9\uc9d5\uc774\uba70, \ube0c\ub77c\uc9c8\uacfc \uba55\uc2dc\ucf54\uc5d0\uc11c\ub294 \ub354 \ub2ec\ucf64\ud55c \ub9db\uc774 62%\uc758 \ud604\uc9c0 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4. 200ml\ub2f9 70-80\uce7c\ub85c\ub9ac\ub85c \uc77c\uc0c1\uc801\uc778 \uc0c1\ucf8c\ud568\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n    *   \ub77c\uc774\ud2b8 \ubc0f \uc2ac\ub9bc\ub77c\uc778 \ud1a0\ub2c9: 2031\ub144\uae4c\uc9c0 7.91%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uce74\ud14c\uace0\ub9ac\uc785\ub2c8\ub2e4. \uc124\ud0d5\uc138 \ubd80\uacfc, \uc6f0\ube59 \ud2b8\ub80c\ub4dc, \uce7c\ub85c\ub9ac \uc758\uc2dd \uc18c\ube44\uc790 \uc99d\uac00\uac00 \uc8fc\uc694 \ub3d9\ub825\uc785\ub2c8\ub2e4. \uc601\uad6d\uc5d0\uc11c\ub294 \uc124\ud0d5\uc138 \uc778\uc0c1 \ud6c4 2024\ub144 \ub77c\uc774\ud2b8 \ud1a0\ub2c9 \ud310\ub9e4\ub7c9\uc774 14% \uae09\uc99d\ud588\uc73c\uba70, \ud53c\ubc84\ud2b8\ub9ac\uc758 &#8216;\ub0b4\ucd94\ub7f4\ub9ac \ub77c\uc774\ud2b8(Naturally Light)&#8217; \uc81c\ud488\uad70\uc740 \ud68c\uc0ac \ucd1d \ub9e4\ucd9c\uc758 18%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. 200ml\ub2f9 20-30\uce7c\ub85c\ub9ac\ub85c \uc2a4\ud14c\ube44\uc544, \uc5d0\ub9ac\uc2a4\ub9ac\ud1a8, \uc0ac\ud0d5\uc218\uc218 \uc124\ud0d5 \ud63c\ud569\ubb3c\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9db\uacfc \ud0c4\uc0b0\uac10\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc720\uc790\ud5a5 \uc800\uce7c\ub85c\ub9ac \uc635\uc158\uc774, HoReCa \ucc44\ub110\uc5d0\uc11c\ub294 \uc2ac\ub9bc\ub77c\uc778 \uc81c\ud488\uc774 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ud3ec\uc7a5 \uc720\ud615\ubcc4: \uc9c0\uc18d\uac00\ub2a5\uc131\uacfc \ud3b8\uc758\uc131\uc73c\ub85c \uae08\uc18d \uce94\uc774 \uc9c0\ubc30\uc801<br \/>\n    *   \uae08\uc18d \uce94: 2025\ub144 \uc804 \uc138\uacc4 \ud1a0\ub2c9 \uc6cc\ud130 \ud310\ub9e4\ub7c9\uc758 58.58%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uac00\ubcbc\uc6b4 \ubb34\uac8c\uc640 \uac70\uc758 \ubb34\ud55c\ud55c \uc7ac\ud65c\uc6a9\uc131(73% \uc7ac\ud65c\uc6a9\ub960, 60\uc77c \ub0b4 \uc7ac\uc6a9\ud574)\uc73c\ub85c \ud658\uacbd \uc601\ud5a5\uacfc \ubb3c\ub958 \ube44\uc6a9\uc744 \ud06c\uac8c \uc904\uc785\ub2c8\ub2e4. \ud53c\ubc84\ud2b8\ub9ac\ub294 \ubbf8\uad6d, \uc601\uad6d, \ud638\uc8fc\uc5d0\uc11c 250ml \uce94 \ud615\ud0dc\ub85c \uc804\ud658\ud558\uc5ec 1\ud68c \uc81c\uacf5\ub7c9 \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\uace0 \uc720\ub9ac\ubcd1\uc758 \ud30c\uc190 \uc190\uc2e4\uc744 \uc904\uc600\uc2b5\ub2c8\ub2e4. 2031\ub144\uae4c\uc9c0 6.3%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc774 \uc608\uc0c1\ub418\uba70, \ud734\ub300\uc131, NFC \uc2a4\ub9c8\ud2b8 \ub9c8\uac1c, QR \ucf54\ub4dc\ub97c \ud1b5\ud55c \uc6d0\uc0b0\uc9c0 \ucd94\uc801 \ub4f1\uc758 \ud601\uc2e0\uc774 \uc131\uc7a5\uc744 \uacac\uc778\ud560 \uac83\uc785\ub2c8\ub2e4.<br \/>\n    *   \uc720\ub9ac\ubcd1: \ud14c\uc774\ube14 \uc11c\ube44\uc2a4\uc5d0\uc11c \uace0\uae09\uc2a4\ub7ec\uc6b4 \ub9e4\ub825\uc744 \uc720\uc9c0\ud558\uc9c0\ub9cc, 30-40% \ub192\uc740 \uc6b4\uc1a1 \ud504\ub9ac\ubbf8\uc5c4\uacfc \ud30c\uc190 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   PET: \uc7ac\ud65c\uc6a9\ub960\uc5d0 \ub300\ud55c \ub3c4\uc804\uc774 \uc788\uc9c0\ub9cc, \uacbd\ub7c9 rPET(\uc7ac\ud65c\uc6a9 PET) \uc81c\ud488\uc774 \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce94\uc758 \uc6b0\uc218\ud55c \ube5b\uacfc \uc0b0\uc18c \ucc28\ub2e8 \ud2b9\uc131\uc740 \ud1a0\ub2c9 \ud488\uc9c8\uc744 \ub354 \uc624\ub798 \ubcf4\uc874\ud558\uc5ec \ud488\uc9c8\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5b4\ud544\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uc720\ud1b5 \ucc44\ub110\ubcc4: HoReCa(\ud638\ud154, \ub808\uc2a4\ud1a0\ub791, \uce74\ud398)\uac00 \uc628\ud504\ub808\ubbf8\uc2a4 \ud68c\ubcf5\uc5d0 \ud798\uc785\uc5b4 \uc131\uc7a5 \uc8fc\ub3c4<br \/>\n    *   \uc18c\ub9e4 \ucc44\ub110: 2025\ub144 \ud1a0\ub2c9 \uc6cc\ud130 \ud310\ub9e4\uc758 54.34%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc5d0\uc11c \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc288\ud37c\ub9c8\ucf13, \ud3b8\uc758\uc810, \ub300\ud615 \ud560\uc778\uc810\uc740 \uad11\ubc94\uc704\ud55c \uc811\uadfc\uc131\uc73c\ub85c \uc77c\uc0c1\uc801\uc778 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \ubbf9\uc11c\uc640 \uc8fc\ub958, \uac00\ub2c8\uc26c\ub97c \ud55c \ubc88\uc5d0 \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uac00 \ubc18\uc601\ub418\uc5b4 \ub3c4\uc2dc \ubc0f \uad50\uc678 \uc9c0\uc5ed\uc5d0\uc11c \uafb8\uc900\ud55c \ud310\ub9e4\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<br \/>\n    *   HoReCa (\ud638\ud154, \ub808\uc2a4\ud1a0\ub791, \uce74\ud398): 2026-2031\ub144 \ub3d9\uc548 6.55%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \ube60\ub974\uac8c \ud68c\ubcf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144 \uc120\uc9c4 \uc2dc\uc7a5\uc758 \uc628\ud504\ub808\ubbf8\uc2a4 \ubc29\ubb38\uc740 8% \uc99d\uac00\ud588\uc73c\uba70, \uace0\uae09 \uc2dd\ub2f9\uc758 90%\uac00 \ub0b4\ubd80 \uace0\uac1d \uc720\uce58\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce75\ud14c\uc77c \ubc14 \uace0\uac1d\uc758 75%\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ubbf9\uc11c\ub97c \uac15\uc870\ud558\ub294 \uc2dc\uc74c \ud589\uc0ac\uc5d0 \uc801\uadf9\uc801\uc785\ub2c8\ub2e4. \uc6b4\uc601\uc790\ub4e4\uc774 \uce75\ud14c\uc77c \uac00\uaca9\uc744 300-400% \uc778\uc0c1\ud558\uba74\uc11c \uace0\ub9c8\uc9c4 \ud1a0\ub2c9\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uc7a5\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798\ub294 \ud648 \ub51c\ub9ac\ubc84\ub9ac \uc99d\uac00\uc640 \ud568\uaed8 \ubcf4\uc644\uc801\uc778 \uc5ed\ud560\uc744 \ud558\uba70, \ud53c\ubc84\ud2b8\ub9ac\uc758 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub294 \ud310\ub9e4\ub7c9\uc744 \ud655\ubcf4\ud558\uace0 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uba74\uc138\uc810 \ubc0f \uace0\uae09 \uc2dd\ub8cc\ud488\uc810\uacfc \uac19\uc740 \uc804\ubb38 \ub9e4\uc7a5\uc740 \uc5ec\ud589\uac1d\uacfc \uc120\ubb3c \uad6c\ub9e4\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>5. \uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \uc720\ub7fd: 2024\ub144 37.14%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc601\uad6d, \ub3c5\uc77c, \uc2a4\ud398\uc778\uc5d0\uc11c \uc9c4\ud1a0\ub2c9 \ubb38\ud654\uac00 \uae4a\uc774 \ubfcc\ub9ac\ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\ubc84\ud2b8\ub9ac\ub294 \uc8fc\ub958 \ubbf9\uc11c \uc2dc\uc7a5\uc5d0\uc11c \uc8fc\ub958 \ubbf9\uc11c\ubcf4\ub2e4 40-60% \ub192\uc740 \uac00\uaca9\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uacfc \ud504\ub791\uc2a4\uc758 \uc124\ud0d5\uc138\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ubb34\uce7c\ub85c\ub9ac \uc635\uc158\uc73c\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4e4\uc5c8\uc73c\uba70, \uac15\ub825\ud55c \uc790\uccb4 \ube0c\ub79c\ub4dc\uc758 \uc874\uc7ac\ub294 \ube0c\ub79c\ub4dc \uae30\uc5c5\ub4e4\uc774 \ud601\uc2e0\uacfc \uacf5\uaca9\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2030\ub144\uae4c\uc9c0 8.34%\uc758 \uac00\uc7a5 \ube60\ub978 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub3c4\uc2dc \uc18c\ub4dd \uc99d\uac00\uc640 \uc11c\uad6c \uce75\ud14c\uc77c \ubb38\ud654\uc758 \ud655\uc0b0(\uc911\uad6d, \uc778\ub3c4, \ub3d9\ub0a8\uc544\uc2dc\uc544)\uc774 \uc18c\ube44 \uae30\ud68c\ub97c \ub298\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0b0\ud1a0\ub9ac\uc758 \uacf5\uc7a5 \uc5c5\uadf8\ub808\uc774\ub4dc\uc640 \ud558\uc774\ud2b8\uc9c4\ub85c\uc758 \ubca0\ud2b8\ub0a8 \ud655\uc7a5\uc740 \uc9c0\uc5ed \uc8fc\ub958 \ud68c\uc0ac\ub4e4\uc774 \ud1a0\ub2c9 \ud398\uc5b4\ub9c1\uc744 \uacf5\ub3d9 \uac1c\ubc1c\ud558\uc5ec \ud604\uc9c0 \ucde8\ud5a5\uc5d0 \ub9de\ucd94\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc77c\ubcf8\uc758 \ud3b8\uc758\uc810\uc740 \uac74\uac15\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790\ub97c \uaca8\ub0e5\ud55c \uc2dd\ubb3c\uc131 \ud1a0\ub2c9\uc758 \ud14c\uc2a4\ud2b8 \ubca0\ub4dc \uc5ed\ud560\uc744 \ud558\uba70, \uc778\ub3c4\uc758 \uc124\ud0d5 \uac10\ucd95 \ub178\ub825\uc740 \uc2a4\ud14c\ube44\uc544 \uac10\ubbf8 \ud1a0\ub2c9\uc758 \uc218\uc6a9\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ubd81\ubbf8: \uafb8\uc900\ud558\uc9c0\ub9cc \uc644\ub9cc\ud55c \uc131\uc7a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ud53c\ubc84\ud2b8\ub9ac\uc640 \ubab0\uc2a8 \ucfe0\uc5b4\uc2a4(Molson Coors)\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 550\uba85\uc758 \uc601\uc5c5 \uc778\ub825\uacfc \uc288\ud37c\ub9c8\ucf13 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uc5ec \uc2dc\uc7a5 \uce68\ud22c\ub97c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce98\ub9ac\ud3ec\ub2c8\uc544, \ud14d\uc0ac\uc2a4, \ud39c\uc2e4\ubca0\uc774\ub2c8\uc544\uc758 \uc0c8\ub85c\uc6b4 RTD(Ready-To-Drink) \uce75\ud14c\uc77c \ubc30\ub2ec \uaddc\uc815\uc740 \uc288\uc6f9\uc2a4(Schweppes)\uac00 \uce94 \uc9c4\ud1a0\ub2c9 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uace0 RTD \ubd80\ubb38\uc5d0\uc11c \uc785\uc9c0\ub97c \ud655\uc7a5\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uba55\uc2dc\ucf54\uc758 \uc124\ud0d5\uc138\ub294 \uc77c\ubc18 \ud1a0\ub2c9 \ud310\ub9e4\ub97c \uc81c\ud55c\ud558\uc9c0\ub9cc, \ub9db \ud601\uc2e0\uacfc \uae30\ub2a5\uc131 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubd80\ud65c\ud560 \uc7a0\uc7ac\ub825\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ub0a8\ubbf8, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74: \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\uc9c0\ub9cc, \ub3c4\uc2dc\ud654\uc640 \uad00\uad11\uc774 \uc2e0\ud765 \ub3c4\uc2dc\uc5d0 \uae00\ub85c\ubc8c \ubc14 \ud2b8\ub80c\ub4dc\ub97c \ub3c4\uc785\ud558\uba74\uc11c \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ud53c\ubc84\ud2b8\ub9ac(Fever-Tree), \ucf54\uce74\ucf5c\ub77c \ucef4\ud37c\ub2c8(The Coca-Cola Company) \uc18c\uc720\uc758 \uc288\uc6f9\uc2a4(Schweppes), \ud39c\ud2f0\uba3c\uc2a4(Fentimans)\uac00 \uc2dd\ubb3c\uc131 \uc131\ubd84\uc758 \ud22c\uba85\uc131\uacfc \uc694\ub9ac \ud611\uc5c5\uc744 \ud1b5\ud574 \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uace0\ud488\uc9c8 \uc7ac\ub8cc\uc640 \uc170\ud504 \ubc0f \ubbf9\uc194\ub85c\uc9c0\uc2a4\ud2b8\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \uac15\uc870\ud558\uc5ec \uc548\ubaa9 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5b4\ud544\ud569\ub2c8\ub2e4. \ud55c\ud3b8, \ud14c\uc2a4\ucf54, \uae4c\ub974\ud478, \uc6d4\ub9c8\ud2b8\uc758 \uc790\uccb4 \ube0c\ub79c\ub4dc\ub294 25-35% \ub0ae\uc740 \uac00\uaca9\uc73c\ub85c \uac70\uc758 \ud06c\ub798\ud504\ud2b8 \uc218\uc900\uc758 \ud488\uc9c8\uc744 \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc2a4\ud2b8 \uc784\ud398\ub9ac\uc5bc(East Imperial) \ubc0f \ub354\ube14 \ub354\uce58(Double Dutch)\uc640 \uac19\uc740 \uc18c\uaddc\ubaa8 \ud50c\ub808\uc774\uc5b4\ub4e4\uc740 D2C(Direct-to-Consumer) \ud310\ub9e4, \ub9e4\ub825\uc801\uc778 \uc2dd\ubb3c\uc131 \uc2a4\ud1a0\ub9ac\ud154\ub9c1, \ud55c\uc815\ud310 \ucd9c\uc2dc\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc5d0 \ud30c\uc7a5\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220 \ub610\ud55c \uacbd\uc7c1 \ud658\uacbd\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\ub294\ub370, \uc608\ub97c \ub4e4\uc5b4 \ud53c\ubc84\ud2b8\ub9ac\uc758 \ube14\ub85d\uccb4\uc778 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc2e0\ucf54\ub098 \uc870\ub2ec\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uc9c0\uc18d\uac00\ub2a5\uc131 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uacf5\uae09\ub9dd \ud22c\uba85\uc131\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144\uc5d0\ub294 \ubb34\uce7c\ub85c\ub9ac \uac10\ubbf8\ub8cc\uc758 \ub9db \ub9c8\uc2a4\ud0b9 \ubc0f \ud0c4\uc18c \ud3ec\uc9d1 \ud0c4\uc0b0\ud654\uc640 \uac19\uc740 \ud601\uc2e0\uc5d0 \ub300\ud55c \ud2b9\ud5c8 \ucd9c\uc6d0\uc774 18% \uae09\uc99d\ud558\uc5ec, \ub3c5\uc810 \uae30\uc220\uc744 \ud1b5\ud55c \uc9c4\uc785 \uc7a5\ubcbd\uc774 \ub192\uc544\uc9c0\ub294 \ucd94\uc138\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uc5ec\uc804\ud788 \uc138\ubd84\ud654\ub418\uc5b4 \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \uc131\uc7a5\ud560 \uc5ec\uc9c0\uac00 \uc788\uc9c0\ub9cc, \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc790\uc0b0, \uc548\uc815\uc801\uc778 \uacf5\uae09\ub9dd, \uacac\uace0\ud55c \uc720\ud1b5 \ucc44\ub110\uc774 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uacfc \uc2dc\uc7a5 \ub9ac\ub354\uc2ed\uc744 \uc704\ud55c \ud575\uc2ec \uc694\uc18c\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ud50c\ub808\uc774\uc5b4:<br \/>\n*   Keurig Dr Pepper, Inc.<br \/>\n*   The Coca-Cola Company (Schweppes)<br \/>\n*   Fevertree Drinks PLC<br \/>\n*   PepsiCo Inc.<br \/>\n*   Carlsberg Group<\/p>\n<p>7. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 9\uc6d4: \ub354\ube14 \ub354\uce58(Double Dutch)\ub294 \uc9c0\uc911\ud574\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc740 &#8216;\ub9ac\ube44\uc5d0\ub77c \ud1a0\ub2c9 \uc6cc\ud130(Riviera Tonic Water)&#8217;\ub97c \uc601\uad6d \uc628\ud2b8\ub808\uc774\ub4dc(on-trade) \ud658\ub300 \ubd80\ubb38\uc5d0 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 7\uc6d4: UNDONE\uc740 &#8216;\uc18c\ubc84 \ud050\ub9ac\uc5b4\uc2a4&#8217; \uc18c\ube44\uc790\ub97c \uc704\ud574 \ud2b9\ud5c8\ubc1b\uc740 \ubb34\uc54c\ucf54\uc62c \uc99d\ub958\uc8fc, \uc2a4\ud30c\ud074\ub9c1 \uc640\uc778, RTD(Ready-to-Drink) \uc81c\ud488\uc744 \ubbf8\uad6d \uc2dc\uc7a5\uc5d0 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 4\uc6d4: \uc218\uc0c1 \uacbd\ub825\uc5d0 \ube5b\ub098\ub294 \ud1a0\ub2c9 \uc6cc\ud130 \ube0c\ub79c\ub4dc \ucd94\uc54c\ub77c(Chuala)\ub294 \ubca0\uc2a4\ud2b8 \ube0c\ub79c\ub4dc(Best Brands Inc.)\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \ud14c\ub124\uc2dc \uc804\uc5ed\uc73c\ub85c \uc720\ud1b5\uc744 \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 1\uc6d4: \ud504\ub7ad\ud074\ub9b0 \uc564 \uc120\uc988(Franklin &#038; Sons)\ub294 \uc5e0\ud30c\uc774\uc5b4 \ub514\uc2a4\ud2b8\ub9ac\ubdf0\ud130\uc2a4(Empire Distributors)\uc640 \ud611\ub825\ud558\uc5ec \uc870\uc9c0\uc544\uc640 \ucf5c\ub85c\ub77c\ub3c4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uba70 \ubbf8\uad6d \ub0b4 \uc785\uc9c0\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \ud604\ud669, \uc8fc\uc694 \ub3d9\uc778 \ubc0f \uc800\ud574 \uc694\uc778, \uc138\ubd84\ud654\ub41c \uc2dc\uc7a5 \ubd84\uc11d, \uacbd\uc7c1 \ud658\uacbd \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc744 \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud1a0\ub2c9 \uc6cc\ud130\ub294 \ud0a4\ub2c8\ub124\uac00 \uc6a9\ud574\ub41c \ud0c4\uc0b0\uc74c\ub8cc\ub85c, \uc8fc\ub85c \uc9c4(Gin) \ub610\ub294 \uae30\ud0c0 \uc8fc\ub958\uc758 \ubbf9\uc11c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\n\ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc740 2026\ub144 13\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub97c \ud615\uc131\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2031\ub144\uc5d0\ub294 18\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub294 \uc5f0\ud3c9\uade0 \uafb8\uc900\ud55c \uc131\uc7a5\uc138\ub97c \ub098\ud0c0\ub0b4\ub294 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>2. \uc2dc\uc7a5 \ub3d9\uc778 (Market Drivers)<br \/>\n\ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud648 \ubbf9\uc194\ub85c\uc9c0 \ubb38\ud654\uc758 \uace0\uae09\ud654: \uc18c\ube44\uc790\ub4e4\uc774 \uc9d1\uc5d0\uc11c \uc9c1\uc811 \uce75\ud14c\uc77c\uc744 \uc81c\uc870\ud558\ub294 \ubb38\ud654\uac00 \ud655\uc0b0\ub418\uace0, \ud504\ub9ac\ubbf8\uc5c4 \ubbf9\uc11c\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc800\/\ubb34\uc54c\ucf54\uc62c(Sober-Curious) \ud2b8\ub80c\ub4dc \ud655\uc0b0: \uac74\uac15\uacfc \uc6f0\ube59\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc800\uc54c\ucf54\uc62c \ub610\ub294 \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\ub97c \uc120\ud638\ud558\ub294 &#8216;\uc18c\ubc84 \ud050\ub9ac\uc5b4\uc2a4&#8217; \uc6c0\uc9c1\uc784\uc774 \ud1a0\ub2c9 \uc6cc\ud130 \uc18c\ube44\ub97c \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ud06c\ub798\ud504\ud2b8 \uc9c4 \uc99d\ub958\uc18c \ud655\uc7a5: \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud06c\ub798\ud504\ud2b8 \uc9c4 \uc99d\ub958\uc18c\uac00 \uc99d\uac00\ud558\uba74\uc11c \ud1a0\ub2c9 \uc6cc\ud130\uc758 \uc8fc\uc694 \ud30c\ud2b8\ub108\uc778 \uc9c4\uacfc\uc758 \ub3d9\ubc18 \uc131\uc7a5\uc774 \uae30\ub300\ub429\ub2c8\ub2e4.<br \/>\n*   \uc804\uc790\uc0c1\uac70\ub798 \uc8fc\ub958 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uce68\ud22c\uc728 \uc99d\uac00: \uc628\ub77c\uc778\uc744 \ud1b5\ud55c \uc8fc\ub958 \ubc0f \ubbf9\uc11c \uad6c\ub9e4\uac00 \uc6a9\uc774\ud574\uc9c0\uba74\uc11c \uc18c\ube44\uc790 \uc811\uadfc\uc131\uc774 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2dd\ubb3c\uc131 \ud0a4\ub2c8\ub124 \ub300\uccb4\uc7ac \uac1c\ubc1c: \uc4f4\ub9db\uc744 \uc904\uc774\ub294 \uc0c8\ub85c\uc6b4 \uc2dd\ubb3c\uc131 \ud0a4\ub2c8\ub124 \ub300\uccb4\uc7ac\uc758 \ub4f1\uc7a5\uc740 \ud1a0\ub2c9 \uc6cc\ud130\uc758 \ub9db \ud504\ub85c\ud30c\uc77c\uc744 \ub2e4\uc591\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   RTD(Ready-To-Drink) \uce75\ud14c\uc77c \ubc30\ub2ec \uc11c\ube44\uc2a4 \uaddc\uc81c \uc644\ud654: RTD \uce75\ud14c\uc77c \ubc30\ub2ec \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uaddc\uc81c \uc644\ud654\ub294 \ud1a0\ub2c9 \uc6cc\ud130\uc758 \uc18c\ube44 \uae30\ud68c\ub97c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc800\ud574 \uc694\uc778 (Market Restraints)<br \/>\n\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uba87 \uac00\uc9c0 \uc694\uc778\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4.<br \/>\n*   \uc124\ud0d5\uc138 \ubd80\uacfc\ub85c \uc778\ud55c \uc18c\ub9e4 \uac00\uaca9 \uc778\uc0c1: \uc5ec\ub7ec \uad6d\uac00\uc5d0\uc11c \uc124\ud0d5\uc138\uac00 \ub3c4\uc785\ub418\uba74\uc11c \ud1a0\ub2c9 \uc6cc\ud130\uc758 \uc18c\ub9e4 \uac00\uaca9\uc774 \uc0c1\uc2b9\ud558\uc5ec \uc18c\ube44\uc790 \ubd80\ub2f4\uc774 \uac00\uc911\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud0c4\uc0b0\uc74c\ub8cc \uad00\ub828 \uc9c0\uc18d\uac00\ub2a5\uc131 \ubb38\uc81c: \ud0c4\uc0b0\uc74c\ub8cc \uc0dd\uc0b0 \ubc0f \ud3ec\uc7a5 \uacfc\uc815\uc5d0\uc11c\uc758 \ud658\uacbd \uc601\ud5a5\uc5d0 \ub300\ud55c \uc9c0\uc18d\uac00\ub2a5\uc131 \ub17c\ub780\uc774 \uc81c\uae30\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2e0\ucf54\ub098 \ub098\ubb34 \uaecd\uc9c8 \uacf5\uae09\ub9dd \uc555\ub825: \ud1a0\ub2c9 \uc6cc\ud130\uc758 \ud575\uc2ec \uc131\ubd84\uc778 \ud0a4\ub2c8\ub124\uc758 \uc6d0\ub8cc\uc778 \uc2e0\ucf54\ub098 \ub098\ubb34 \uaecd\uc9c8\uc758 \uacf5\uae09\ub9dd \ubd88\uc548\uc815\uc131\uc774 \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc288\ud37c\ub9c8\ucf13 \ub0b4 PB(Private-Label) \uc81c\ud488\uc758 \uc2dc\uc7a5 \uc7a0\uc2dd: \uc288\ud37c\ub9c8\ucf13 \uc790\uccb4 \ube0c\ub79c\ub4dc(PB) \ud1a0\ub2c9 \uc6cc\ud130 \uc81c\ud488\uc758 \ud655\uc7a5\uc740 \uae30\uc874 \ube0c\ub79c\ub4dc\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc5d0 \uc704\ud611\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \uc8fc\uc694 \ud2b8\ub80c\ub4dc<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: \uc77c\ubc18 \ud1a0\ub2c9 \uc6cc\ud130, \uc800\uce7c\ub85c\ub9ac \ud1a0\ub2c9 \uc6cc\ud130, \uc2ac\ub9bc\ub77c\uc778\/\ub77c\uc774\ud2b8 \ud1a0\ub2c9 \uc6cc\ud130\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc2ac\ub9bc\ub77c\uc778\/\ub77c\uc774\ud2b8 \ud1a0\ub2c9 \uc6cc\ud130\ub294 \uc124\ud0d5\uc138 \ubc0f \uac74\uac15 \uc9c0\ud5a5 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.91%\uc758 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uc720\ud615\ubcc4: PET\/\uc720\ub9ac\ubcd1\uacfc \uae08\uc18d \uce94\uc73c\ub85c \ub098\ub269\ub2c8\ub2e4. \uae08\uc18d \uce94\uc740 \uc7ac\ud65c\uc6a9 \uc6a9\uc774\uc131 \ubc0f 1\ud68c \uc81c\uacf5\ub7c9\uc758 \ud3b8\ub9ac\uc131 \ub355\ubd84\uc5d0 2026\ub144 \ub9e4\ucd9c\uc758 58.58%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5f0\ud3c9\uade0 6.3%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: HoReCa(\ud638\ud154, \ub808\uc2a4\ud1a0\ub791, \uce74\ud398) \ubd80\ubb38\uacfc \uc18c\ub9e4(\uc288\ud37c\ub9c8\ucf13\/\ub300\ud615\ub9c8\ud2b8, \ud3b8\uc758\uc810\/\uc2dd\ub8cc\ud488\uc810, \uc628\ub77c\uc778 \uc18c\ub9e4\uc810 \ub4f1) \ubd80\ubb38\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub85c \uc138\ubd84\ud654\ub429\ub2c8\ub2e4. \uc720\ub7fd\uc740 \uc601\uad6d, \ub3c5\uc77c, \uc2a4\ud398\uc778 \ub4f1\uc5d0\uc11c \uac15\ub825\ud55c \uc9c4\ud1a0\ub2c9 \ubb38\ud654\uc5d0 \ud798\uc785\uc5b4 2026\ub144 \uc804 \uc138\uacc4 \uc2dc\uc7a5 \uac00\uce58\uc758 37.14%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>5. \uacbd\uc7c1 \ud658\uacbd<br \/>\nFever-Tree Drinks plc, The Coca-Cola Co (Schweppes), PepsiCo Inc. (Q Mixer), Keurig Dr Pepper Inc. (Canada Dry) \ub4f1 \ub2e4\uc218\uc758 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 Molson Coors \ubc0f Carlsberg\uc640 \uac19\uc740 \ub300\ud615 \uc74c\ub8cc \uae30\uc5c5\ub4e4\uc740 \uae30\uc874 \uc720\ud1b5 \uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud558\uace0 \ucd94\uac00\uc801\uc778 \uc8fc\ub958 \uaddc\uc81c \uc5c6\uc774 \ub192\uc740 \ub9c8\uc9c4\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ubbf9\uc11c \uae30\uc5c5\uc758 \uc9c0\ubd84\uc744 \uc778\uc218\ud558\uac70\ub098 \uc544\uc608 \uae30\uc5c5\uc744 \uc778\uc218\ud558\ub294 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>6. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<br \/>\n\ubcf8 \ubcf4\uace0\uc11c\ub294 \ud1a0\ub2c9 \uc6cc\ud130 \uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uae30\ud68c \uc694\uc778\ub4e4\uc744 \uc81c\uc2dc\ud558\uba70, \ud2b9\ud788 \uac74\uac15 \uc9c0\ud5a5\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uacfc \ud6a8\uc728\uc801\uc778 \uc720\ud1b5 \uc804\ub7b5\uc774 \uc911\uc694\ud568\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37204","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/37204"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=37204"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/37204\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=37204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=37204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=37204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}