{"id":38982,"date":"2026-02-12T09:16:09","date_gmt":"2026-02-12T09:16:09","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/craft-beer-market-mordor\/"},"modified":"2026-10-02T04:04:46","modified_gmt":"2026-10-01T19:04:46","slug":"craft-beer-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/craft-beer-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc218\uc81c \ub9e5\uc8fc \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/craft-beer-market-1752415485002-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/craft-beer-market-size-image-1767595846650.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \uc5ed\ud559<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \uac15\ub825\ud55c \uc218\uc694\ub85c \uc778\ud55c \uc18c\uaddc\ubaa8 \uc591\uc870\uc7a5 \uc218 \uc99d\uac00<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \uc7ac\ub8cc, \ub9db, \uc54c\ucf54\uc62c \ud568\ub7c9 \uce21\uba74\uc5d0\uc11c\uc758 \uc81c\ud488 \ucc28\ubcc4\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \uc800\uc54c\ucf54\uc62c \uc74c\ub8cc \uc218\uc694 \uae09\uc99d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \ud38d \ubc0f \ubc14 \uccb4\uc778\uc758 \uc804\ub7b5\uc801 \ud655\uc7a5<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \uc131\uc7a5\ud558\ub294 \uad00\uad11 \ubc0f \uc219\ubc15 \ubd80\ubb38<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 \uc0dd\uc0b0 \uce21\uba74\uc758 \uae30\uc220 \ubc1c\uc804<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \uacfc\ub3c4\ud55c \uc12d\ucde8\ub85c \uc778\ud55c \uac74\uac15 \ubb38\uc81c<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \uae30\ub2a5\uc131 \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \uc591\uc870 \uc791\uc5c5\uc758 \uc219\ub828 \ub178\ub3d9\ub825 \ubd80\uc871<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uc18c\ube44\uc790 \ud589\ub3d9 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \uc804\ub9dd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \uc81c\ud488 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \uc5d0\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \ub77c\uac70<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \uae30\ud0c0 \ub9e5\uc8fc \uc720\ud615<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \ub0a8\uc131<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \uc5ec\uc131<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \ud3ec\uc7a5\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \ubcd1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \uce94<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \uae30\ud0c0<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \uc628\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \uc624\ud504\ub77c\uc778 \ucc44\ub110<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \uc9c0\uc5ed\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.1 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.2 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.4 \ubd81\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.1 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.2 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.3 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.4 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.5 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.6 \ub124\ub35c\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.7 \ud3f4\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.8 \ubca8\uae30\uc5d0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.9 \uc2a4\uc6e8\ub374<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.10 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.1 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.2 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.3 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.4 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.5 \uc778\ub3c4\ub124\uc2dc\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.6 \ub300\ud55c\ubbfc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.7 \ud0dc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.8 \uc2f1\uac00\ud3ec\ub974<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.9 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.3 \ucf5c\ub86c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.4 \uce60\ub808<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.5 \ud398\ub8e8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.6 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.3 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.4 \ub098\uc774\uc9c0\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.5 \uc774\uc9d1\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.6 \ubaa8\ub85c\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.7 \ud280\ub974\ud0a4\uc608<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.8 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34, \uc804\ub7b5 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 Anheuser-Busch InBev SA\/NV<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 Heineken N.V.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 Molson Coors Beverage Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 Boston Beer Company Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 Constellation Brands Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 D.G. Yuengling and Son Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 Kirin Holdings Co.Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 Sierra Nevada Brewing Co.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 BrewDog plc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 Sapporo Holdings Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 Monster Beverage Corporation (Oskar Blues Brewery)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 Deschutes Brewery<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 Artisanal Brewing Ventures<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 Tsingtao Brewery Co.,Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 Thai Beverage Public Limited Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 Diageo Plc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 Asahi Group Holdings Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 Brooklyn Brewery Corp.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 Victory Brewing Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 San Miguel Corporation<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d: \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21 (2026-2031)<\/p>\n<p>\uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>\ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 2026\ub144 1,427\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 2,396\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud558\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 10.91%\uc758 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd, \uc81c\ud488 \ud615\ud0dc \ud601\uc2e0, \uadf8\ub9ac\uace0 \uc5ec\uc131 \uc18c\ube44\uc790\uc758 \ucc38\uc5ec \uc99d\uac00 \ub4f1\uc5d0 \ud798\uc785\uc740 \ubc14\uac00 \ud07d\ub2c8\ub2e4. \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \ub0ae\uc740 \ud3b8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615: 2025\ub144 \uae30\uc900 \uc5d0\uc77c(Ale)\uc774 32.49%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c \uc120\ub450\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ub77c\uac70(Lager)\ub294 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.02%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790: 2025\ub144 \ub0a8\uc131\uc774 72.25%\uc758 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\ub098, \uc5ec\uc131 \uc18c\ube44\uc790\ub294 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.42%\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5: 2025\ub144 \uce94(Can)\uc774 54.44%\ub85c \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, \ubcd1(Bottle)\uc740 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.56%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110: 2025\ub144 \uc628\ud2b8\ub808\uc774\ub4dc(On-trade) \ucc44\ub110\uc774 58.42%\uc758 \ub9e4\ucd9c \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uc628\ub77c\uc778 \uc18c\ub9e4(Online Retail)\ub294 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.87%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed: 2025\ub144 \ubd81\ubbf8\uac00 49.56%\uc758 \ub9e4\ucd9c \uc810\uc720\uc728\ub85c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud588\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 12.09%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>*(\ucc38\uace0: \ubcf8 \ubcf4\uace0\uc11c\uc758 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc608\uce21 \uc218\uce58\ub294 Mordor Intelligence\uc758 \ub3c5\uc810\uc801\uc778 \ucd94\uc815 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec 2026\ub144 1\uc6d4 \uae30\uc900 \ucd5c\uc2e0 \ub370\uc774\ud130 \ubc0f \ud1b5\ucc30\ub825\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub418\uc5c8\uc2b5\ub2c8\ub2e4.)*<\/p>\n<p>\uae00\ub85c\ubc8c \ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\ub825:<\/p>\n<p>*   \ub9c8\uc774\ud06c\ub85c\ube0c\ub8e8\uc5b4\ub9ac \uc218 \uc99d\uac00: \uac15\ub825\ud55c \uc218\uc694\uc5d0 \ud798\uc785\uc5b4 \ub9c8\uc774\ud06c\ub85c\ube0c\ub8e8\uc5b4\ub9ac\uc758 \uc218\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc9c0\uc5ed \uc0dd\uc0b0 \ubc0f \ub3c5\ud2b9\ud55c \ud48d\ubbf8\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \ub0b4 \ud06c\ub798\ud504\ud2b8 \ube0c\ub8e8\uc5b4\ub9ac \uc218\ub294 2020\ub144 9,092\uac1c\uc5d0\uc11c 2023\ub144 9,906\uac1c\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc591\uc870\uc7a5\uc740 \uc9c0\uc5ed \uc0ac\ud68c\uc758 \ubaa8\uc784 \uc7a5\uc18c \uc5ed\ud560\uc744 \ud558\uba70 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud558\uace0 \uc2dc\uc7a5 \uc785\uc9c0\ub97c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc7ac\ub8cc, \ud48d\ubbf8, \uc54c\ucf54\uc62c \ud568\ub7c9 \uce21\uba74\uc758 \uc81c\ud488 \ucc28\ubcc4\ud654: \ud06c\ub798\ud504\ud2b8 \uc591\uc870\uc5c5\uccb4\ub4e4\uc740 \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uacfc\uc77c \ubc0f \uc81c\uacfc\ub958 \ub9db \ub9e5\uc8fc, \uae30\ub2a5\uc131 \uc131\ubd84 \ucca8\uac00 \ub9e5\uc8fc \ub4f1\uc774 \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\uc73c\uba70, \uace0ABV(\uace0\uc54c\ucf54\uc62c) \ud2b9\uc218 \ub9e5\uc8fc\uc640 \uc800\uc54c\ucf54\uc62c \uc138\uc158 \ub9e5\uc8fc \ub4f1 \ub2e4\uc591\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc5ed \uc7ac\ub8cc \uc870\ub2ec \ub610\ud55c \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc800\uc54c\ucf54\uc62c \uc74c\ub8cc \uc218\uc694 \uae09\uc99d: \uac74\uac15\uc744 \uc911\uc2dc\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub9db\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc808\uc81c\ub97c \ucd94\uad6c\ud568\uc5d0 \ub530\ub77c \uc800\uc54c\ucf54\uc62c \ubc0f \ubb34\uc54c\ucf54\uc62c \ub9e5\uc8fc\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud38d \ubc0f \ubc14 \uccb4\uc778\uc758 \uc804\ub7b5\uc801 \ud655\uc7a5: \ud38d \ubc0f \ubc14 \uccb4\uc778\uc758 \uc804\ub7b5\uc801 \ud655\uc7a5\uc740 \ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc18c\ube44\ub97c \ucd09\uc9c4\ud558\ub294 \uc694\uc778 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<br \/>\n*   \uad00\uad11 \ubc0f \uc811\uac1d\uc5c5 \uc131\uc7a5: \ube0c\ub8e8\uc5b4\ub9ac \ud22c\uc5b4\ub9ac\uc998\uc740 \ud2b9\ud788 \uc18c\uaddc\ubaa8 \ubc0f 2\ucc28 \uc2dc\uc7a5\uc5d0\uc11c \uc911\uc694\ud55c \uacbd\uc81c \ub3d9\ub825\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc774\uc624\uc640 \uc8fc\uc5d0\uc11c\ub294 2024\ub144 \ube0c\ub8e8\uc5b4\ub9ac \ud22c\uc5b4\ub9ac\uc998\uc774 1\uc5b5 9,500\ub9cc \ub2ec\ub7ec\uc758 \uacbd\uc81c\uc801 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 2,042\uac1c\uc758 \uc77c\uc790\ub9ac\ub97c \uc9c0\uc6d0\ud588\uc2b5\ub2c8\ub2e4. \ud0ed\ub8f8\uacfc \ube0c\ub8e8\uc5b4\ub9ac \ud22c\uc5b4\ub294 \ubc29\ubb38\uac1d\uc744 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \uc9c0\uc9c0\uc790\ub85c \uc804\ud658\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<br \/>\n*   \uc0dd\uc0b0 \uae30\uc220 \ubc1c\uc804: \uc790\ub3d9\ud654\ub41c \ubc1c\ud6a8 \uc81c\uc5b4, IoT(\uc0ac\ubb3c \uc778\ud130\ub137) \uae30\ubc18 \uc591\uc870 \uc13c\uc11c, \uc608\uce21 \uc720\uc9c0\ubcf4\uc218 \uc2dc\uc2a4\ud15c \ub4f1 \uae30\uc220 \ud1b5\ud569\uc744 \ud1b5\ud574 \ud488\uc9c8 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uace0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uba70, \uc804\ud1b5\uc801\uc778 \uc591\uc870 \ubc29\uc2dd\uc744 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \ud6a8\uc728\uc801\uc778 \ud655\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778:<\/p>\n<p>*   \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c: \ubbf8\uad6d \uc8fc\ub958\ub2f4\ubc30\uc138\ubb34\uad6d(TTB)\uc758 \uc591\uc870 \uba74\ud5c8, \uc0dd\uc0b0 \uad00\ub828 \ubcf4\uc99d\uae08, \ube44\uc804\ud1b5\uc801 \uc7ac\ub8cc \ub9e5\uc8fc\uc5d0 \ub300\ud55c \uc2b9\uc778 \ub4f1 \ubcf5\uc7a1\ud55c \uaddc\uc81c\ub294 \ud2b9\ud788 \uc18c\uaddc\ubaa8 \uc591\uc870\uc5c5\uccb4\uc5d0 \ud070 \ubd80\ub2f4\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc8fc(\u5dde) \ucc28\uc6d0\uc758 \ub77c\uc774\uc120\uc2a4 \uc81c\ud55c \ub610\ud55c \uc131\uc7a5\uc744 \uc800\ud574\ud569\ub2c8\ub2e4.<br \/>\n*   \uacfc\ub3c4\ud55c \uc74c\uc8fc\ub85c \uc778\ud55c \uac74\uac15 \ubb38\uc81c: \uc54c\ucf54\uc62c \uc12d\ucde8\uc640 \uc554 \ubc1c\uc0dd \uac04\uc758 \uc5f0\uad00\uc131\uc5d0 \ub300\ud55c \uacbd\uace0 \ub4f1 \uac74\uac15 \uad00\ub828 \uc6b0\ub824\uac00 \uc18c\ube44 \ud328\ud134\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ubc95\ub960 \uc81c\uc815\uc73c\ub85c \uc774\uc5b4\uc838 \ud3ec\uc7a5 \ube44\uc6a9 \uc99d\uac00 \ubc0f \uc18c\ube44\uc790 \uc778\uc2dd \ubcc0\ud654\ub97c \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uae30\ub2a5\uc131 \uc74c\ub8cc \uc120\ud638\ub3c4 \uc99d\uac00: \ucf64\ubd80\ucc28, \ud504\ub85c\ubc14\uc774\uc624\ud2f1 \uc74c\ub8cc, \uc544\ub2f5\ud1a0\uc820 \uae30\ubc18 \uc74c\ub8cc \ub4f1 \uac74\uac15 \uc9c0\ud5a5\uc801\uc778 \uae30\ub2a5\uc131 \uc74c\ub8cc\uac00 \ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc\uc640 \uacbd\uc7c1\ud558\uba70, \uac74\uac15\uc744 \uc911\uc2dc\ud558\ub294 \uc18c\ube44\uc790\uce35\uc744 \ud761\uc218\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc74c\ub8cc\ub294 \uc54c\ucf54\uc62c\uacfc \uc591\ub9bd\ud560 \uc218 \uc5c6\ub2e4\uace0 \uc5ec\uae30\ub294 \uc6f0\ub2c8\uc2a4 \uc9c0\ud5a5\uc801 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \uac00\uc9c4 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5b4\ud544\ud569\ub2c8\ub2e4.<br \/>\n*   \uc591\uc870 \uc6b4\uc601\uc758 \uc219\ub828\ub41c \ub178\ub3d9\ub825 \ubd80\uc871: \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc720\ub7fd \uc9c0\uc5ed\uc5d0\uc11c \uc591\uc870 \uc6b4\uc601\uc5d0 \ud544\uc694\ud55c \uc219\ub828\ub41c \uc778\ub825 \ubd80\uc871\uc740 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615\ubcc4: \ub77c\uac70, \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd\uc73c\ub85c \uc131\uc7a5 \uac00\uc18d\ud654<br \/>\n    *   \uc5d0\uc77c(Ale): 2025\ub144 \uc2dc\uc7a5\uc758 32.49%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ud2b9\ud788 \ud649 \ud5a5\uc774 \uac15\ud55c IPA, \uc138\uc158 \ube44\ud130 \ub4f1 \uc575\uae00\ub85c-\uc544\uba54\ub9ac\uce78 \uc120\ud638\ub3c4\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4. \uc8fc\ub85c 50\ub300 \uc774\uc0c1 \ub0a8\uc131 \uc18c\ube44\uc790\uac00 \ub9ce\uc9c0\ub9cc, \uac15\ub82c\ud55c \ud48d\ubbf8\ub85c \uc778\ud574 \uc8fc\ub958 \uc2dc\uc7a5 \ud655\uc0b0\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2a4\ud0c0\uc6b0\ud2b8, \ud3ec\ud130, \uc0ac\uc6cc \ub4f1 \ud558\uc774\ube0c\ub9ac\ub4dc \uc2a4\ud0c0\uc77c\uc774 \uc80a\uc740 \uc5ec\uc131 \uc18c\ube44\uc790\uce35\uc744 \ub04c\uc5b4\ub4e4\uc774\uba70 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \ub77c\uac70(Lager): 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.02% \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc720\ub7fd \ubc0f \uc544\uc2dc\uc544 \uc18c\ube44\uc790\ub4e4\uc774 \uc120\ud638\ud558\ub294 \uae54\ub054\ud558\uace0 \ud649 \ud5a5\uc774 \uc801\uc740 \ud504\ub85c\ud30c\uc77c\uc774 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4. \ub3c5\uc77c\uc740 2024\ub144 72\uc5b5 \ub9ac\ud130\uc758 \ub9e5\uc8fc\ub97c \uc0dd\uc0b0\ud588\uc73c\uba70, \uc911\uad6d\uc758 \ud504\ub9ac\ubbf8\uc5c4\ud654 \ubb3c\uacb0\uc740 CR Beer\uc758 \uc911\uace0\uae09 \ub77c\uac70 \ube44\uc911\uc744 50% \uc774\uc0c1\uc73c\ub85c \ub04c\uc5b4\uc62c\ub838\uc2b5\ub2c8\ub2e4. \ub77c\uac70\ub294 \ub2e4\uc591\ud55c \uae30\ud6c4\uc640 \uc74c\uc2dd \ud398\uc5b4\ub9c1\uc5d0 \uc801\ud569\ud558\uc5ec \ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc785\ubb38\uc790\ub4e4\uc5d0\uac8c \uc778\uae30\uac00 \ub192\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: \ub0a8\uc131 \uc9c0\ubc30 \uc2dc\uc7a5\uc5d0\uc11c \uc5ec\uc131 \uc18c\ube44\uc790\uac00 \uc131\uc7a5 \uc8fc\ub3c4<br \/>\n    *   \ub0a8\uc131: 2025\ub144 \ub9e5\uc8fc \uc18c\ube44\ub7c9\uc758 72.25%\ub97c \ucc28\uc9c0\ud558\uba70 \uc804\ud1b5\uc801\uc778 \uc18c\ube44 \ud328\ud134\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc5ec\uc131: 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.42%\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc601\uad6d \uc2a4\ud0c0\uc6b0\ud2b8 \uce74\ud14c\uace0\ub9ac\uac00 \uc5ec\uc131 \uc18c\ube44\uc790\ub4e4\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc720\uce58\ud55c \uc0ac\ub840\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, \uc591\uc870\uc5c5\uccb4\ub4e4\uc740 \uce7c\ub85c\ub9ac \uc758\uc2dd \ubc0f \uc6f0\ub2c8\uc2a4 \uc9c0\ud5a5\uc801 \ud3ec\uc9c0\uc154\ub2dd, \uc138\ub828\ub41c \uce94 \ub514\uc790\uc778 \ub4f1\uc73c\ub85c \uc5ec\uc131 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5b4\ud544\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\uc54c\ucf54\uc62c\/\ubb34\uc54c\ucf54\uc62c(NoLo) \ubc0f \uc800ABV(Low-ABV) \uc81c\ud488\uc758 \uc778\uae30\ub3c4 \uc5ec\uc131 \ubc0f \uac74\uac15 \uc758\uc2dd \uc18c\ube44\uc790 \uc99d\uac00\uc640 \uad00\ub828\uc774 \uae4a\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uc720\ud615\ubcc4: \uc54c\ub8e8\ubbf8\ub284 \uad00\uc138\uac00 \uce94\uc758 \uc9c0\ubc30\ub825 \uc2dc\ud5d8<br \/>\n    *   \uce94(Can): 2025\ub144 \ub9e5\uc8fc \ud3ec\uc7a5\uc758 54.44%\ub97c \ucc28\uc9c0\ud558\uba70, \ubb34\ud55c \uc7ac\ud65c\uc6a9\uc131, \ud734\ub300\uc131, \uc9c1\uc811 \uce94 \uc778\uc1c4 \uae30\uc220 \ud601\uc2e0\uc5d0 \ud798\uc785\uc5b4 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \ubcd1(Bottle): 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.56% \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ud2b9\ud788 \uc218\ub3c4\uc6d0 \uc5d0\uc77c, \ubc30\ub7f4 \uc219\uc131 \uc2a4\ud0c0\uc6b0\ud2b8 \ub4f1 \uc7a5\uc778 \uc815\uc2e0\uacfc \uc804\ud1b5\uc744 \uac15\uc870\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uad70\uc5d0\uc11c \uac15\uc138\ub97c \ubcf4\uc785\ub2c8\ub2e4.<br \/>\n    *   \uae30\ud0c0: \ucf00\uadf8, \uadf8\ub77c\uc6b8\ub7ec \ub4f1\uc740 \uc628\ud2b8\ub808\uc774\ub4dc \ubc0f \ub9ac\ud544 \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ub418\uba70, \uc9c0\uc18d \uac00\ub2a5\uc131 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \ud3ec\uc7a5\uc7ac \uc0ac\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc54c\ub8e8\ubbf8\ub284 \uad00\uc138\ub294 \uce94\uc758 \ube44\uc6a9 \uc6b0\uc704\uc5d0 \uc7a0\uc7ac\uc801 \uc704\ud5d8\uc744 \uc81c\uae30\ud558\uba70, \uc720\ub9ac\ubcd1\uc740 \ud30c\uc190 \ubc0f \uc6b4\uc1a1 \ube44\uc6a9\uc774 \ub192\uc9c0\ub9cc \ud649 \ud5a5\uc744 \ubcf4\uc874\ud558\ub294 \uae30\uc220\uc801 \uc774\uc810\uc744 \uac00\uc9d1\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc628\ub77c\uc778 \uc18c\ub9e4\uac00 3\ub2e8\uacc4 \uc720\ud1b5 \uad6c\uc870\ub97c \uad50\ub780<br \/>\n    *   \uc628\ud2b8\ub808\uc774\ub4dc(On-trade): \ubc14, \ud38d, \ud0ed\ub8f8 \ub4f1\uc740 2025\ub144 \ub9e5\uc8fc \uc720\ud1b5\uc758 58.42%\ub97c \ucc28\uc9c0\ud558\uba70, \uc18c\ub9e4 \ucc44\ub110\uc774 \uc81c\uacf5\ud560 \uc218 \uc5c6\ub294 \uacbd\ud5d8\uc801 \ucc28\ubcc4\ud654\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc720\ub7fd\uc758 \uc628\ud2b8\ub808\uc774\ub4dc \uc810\uc720\uc728\uc740 2019\ub144\uacfc 2024\ub144 \uc0ac\uc774\uc5d0 3\ubd84\uc758 1\uc5d0\uc11c 4\ubd84\uc758 1\ub85c \uac10\uc18c\ud558\ub294 \uad6c\uc870\uc801 \ubcc0\ud654\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \uc624\ud504\ub77c\uc778 \uc18c\ub9e4(Off-trade): \uc288\ud37c\ub9c8\ucf13, \uc8fc\ub958 \ud310\ub9e4\uc810 \ub4f1\uc774 \ud574\ub2f9\ud558\uba70, \ub098\uba38\uc9c0 \uc2dc\uc7a5\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc628\ub77c\uc778 \uc18c\ub9e4(Online Retail): 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.87%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc9c1\uc811 \uc18c\ube44\uc790(DTC) \ud50c\ub7ab\ud3fc\uacfc \uad6c\ub3c5 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5 \ubc29\uc2dd\uc744 \uc6b0\ud68c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc591\uc870\uc5c5\uccb4\ub4e4\uc740 \uc628\ud504\ub808\ubbf8\uc2a4(on-premise)\uc640 \uc624\ud504\ud504\ub808\ubbf8\uc2a4(off-premise) \ub178\ucd9c\uc758 \uade0\ud615\uc744 \ub9de\ucd94\uae30 \uc704\ud574 \ud558\uc774\ube0c\ub9ac\ub4dc \uc804\ub7b5\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \ub9e5\uc8fc \uc2dc\uc7a5\uc758 49.56%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \ub2ec\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc740 9,736\uac1c\uc758 \ud06c\ub798\ud504\ud2b8 \ube0c\ub8e8\uc5b4\ub9ac\uac00 771\uc5b5 \ub2ec\ub7ec\uc758 \uacbd\uc81c\uc801 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 46\ub9cc \uac1c\uc758 \uc77c\uc790\ub9ac\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce90\ub098\ub2e4\uc640 \uba55\uc2dc\ucf54\ub3c4 \uc2dc\uc7a5\uc5d0 \uae30\uc5ec\ud558\uba70, \uba55\uc2dc\ucf54\uc758 Grupo Modelo\ub294 \uce5c\ud658\uacbd \ud3ec\uc7a5\uc7ac \ub3c4\uc785 \ub4f1 \uc9c0\uc18d \uac00\ub2a5\uc131 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac74\uac15 \uc758\uc2dd \uc18c\ube44\uc790 \uc99d\uac00\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 NoLo \uc81c\ud488 \ubc0f \uccb4\ud5d8\ud615 \uc628\ud504\ub808\ubbf8\uc2a4 \uacf5\uac04 \ud601\uc2e0\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: 2024\ub144 347\uc5b5 \ub9ac\ud130\uc758 \ub9e5\uc8fc\ub97c \uc0dd\uc0b0\ud588\uc73c\uba70, \uc54c\ucf54\uc62c \ub9e5\uc8fc\ub294 0.6% \uc18c\ud3ed \uc99d\uac00\ud55c \ubc18\uba74, \ubb34\uc54c\ucf54\uc62c \ub9e5\uc8fc\ub294 11.1% \uc131\uc7a5\ud558\uc5ec \uc804\uccb4 \uc18c\ube44\ub7c9\uc758 7.5%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ub3c5\uc77c\uc774 \uc0dd\uc0b0\uc744 \uc8fc\ub3c4\ud558\uc9c0\ub9cc \ud310\ub9e4\ub7c9\uc740 \uac10\uc18c\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud558\uc774\ub124\ucf04\uacfc \uac19\uc740 \uc591\uc870\uc5c5\uccb4\ub294 \uc601\uad6d \ud38d \uc7ac\uc815\ube44\uc640 \ubb34\uc54c\ucf54\uc62c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ud655\ub300\ub97c \ubcd1\ud589\ud558\ub294 \uc774\uc911 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ub3c4\uc2dc\ud654, \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00, \uc628\ud504\ub808\ubbf8\uc2a4 \ubb38\ud654 \ud655\uc0b0\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 12.09%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc911\uad6d \ub9e5\uc8fc \uc2dc\uc7a5\uc740 2025\ub144 1,341\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc73c\uba70, \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70\uac00 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\uc758 \ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \ubd80\ubb38\ub3c4 Bira 91\uc758 \ud22c\uc790\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub0a8\ubbf8\ub294 \ube0c\ub77c\uc9c8, \uc544\ub974\ud5e8\ud2f0\ub098 \ub4f1\uc774 \ud575\uc2ec \uc2dc\uc7a5\uc774\uba70, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub294 \ubb38\ud654\uc801 \uaddc\ubc94, \ub77c\uc774\uc120\uc2a4 \uc81c\ud55c \ub4f1\uc73c\ub85c \uc778\ud574 \uc2dc\uc7a5\uc774 \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uc0c1\uc704 5\uac1c \uae30\uc5c5(Anheuser-Busch InBev, Heineken, Boston Beer, Molson Coors, Constellation Brands)\uc774 \ud601\uc2e0 \ubc0f \uc720\ud1b5\ub9dd\uc744 \uc7a5\uc545\ud558\uace0 \uc788\ub294 \ubc18\uba74, \uc9c0\uc5ed \ub3c5\ub9bd \uc591\uc870\uc5c5\uccb4\ub4e4\uc740 \uc9c0\uc5ed \ud2b9\ud654 \ube0c\ub79c\ub529, \ud0ed\ub8f8 \uacbd\ud5d8, \uc7ac\ub8cc \ud22c\uba85\uc131\uc744 \ud1b5\ud574 \uc810\uc720\uc728\uc744 \ubc29\uc5b4\ud558\ub294 &#8216;\uc911\uac04 \uc815\ub3c4\uc758 \ud30c\ud3b8\ud654&#8217; \uc591\uc0c1\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 NoLo \uc81c\ud488\uc744 \ud1b5\ud55c \ud504\ub9ac\ubbf8\uc5c4\ud654(\uc608: Heineken 0.0\uc758 18.2% \uc131\uc7a5)\uc640 \uccb4\ud5d8\ud615 \uc628\ud504\ub808\ubbf8\uc2a4 \ud22c\uc790(\uc608: \ud558\uc774\ub124\ucf04\uc758 \uc601\uad6d \ud38d \uc7ac\uc815\ube44)\ub97c \ubcd1\ud589\ud558\ub294 \uc774\uc911 \uc804\ub7b5\uc744 \ucd94\uad6c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uc131 \uc18c\ube44\uc790\uce35(2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.42% \uc131\uc7a5 \uc608\uc0c1)\uacfc \uc628\ub77c\uc778 \uc18c\ub9e4(\uc5f0\ud3c9\uade0 11.87% \uc131\uc7a5 \uc608\uc0c1)\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc634\ub2c8\ucc44\ub110 \ud1b5\ud569\uc744 \uc704\ud55c \uc790\ubcf8 \uc694\uad6c \uc0ac\ud56d\uacfc \ubbf8\uad6d \uc8fc\ubcc4 \uaddc\uc81c\ub294 \uc2e4\ud589\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uc90d\ub2c8\ub2e4. Bira 91\uacfc \uac19\uc740 \uc2e0\ud765 \uae30\uc5c5\ub4e4\uc740 \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \ub300\uaddc\ubaa8 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc73c\uba70, \uacc4\uc57d \uc591\uc870 \ud50c\ub7ab\ud3fc\uc740 \uc790\uc0b0 \uacbd\ub7c9\ud654 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc2dc\uc7a5 \uc9c4\uc785\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220 \ub3c4\uc785\uc740 \uc2dc\uc7a5\uc744 \uc591\ubd84\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AB InBev\uc758 QR \ucf54\ub4dc \uc7ac\ud65c\uc6a9 \ud504\ub85c\uadf8\ub7a8\uacfc Grupo Modelo\uc758 \uce5c\ud658\uacbd \uc885\uc774 \ud3ec\uc7a5\uc7ac\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc18c\ube44\uc790 \ucc38\uc5ec \ub3c4\uad6c\ub85c \ud65c\uc6a9\ub420 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. EY \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, SKU \ud655\uc0b0\uc73c\ub85c \uc778\ud574 \uc911\uacac \uc591\uc870\uc5c5\uccb4\uc758 \uc6b4\uc601 \ubcf5\uc7a1\uc131\uc774 3\ubc30 \uc99d\uac00\ud558\uc5ec \uacc4\uc57d \uc591\uc870 \ubc0f \uc790\uc0b0 \uacbd\ub7c9\ud654 \ubaa8\ub378\ub85c\uc758 \uc804\ud658\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c4\uaca9\ud55c \uaddc\uc81c\ub294 \ub300\uae30\uc5c5\uc5d0 \uc720\ub9ac\ud558\uac8c \uc791\uc6a9\ud558\uba70, Tilray Brands\uc758 AB InBev \ud06c\ub798\ud504\ud2b8 \ube0c\ub8e8\uc5b4\ub9ac \uc778\uc218\uc640 \uac19\uc740 \uc0ac\ubaa8\ud380\ub4dc \ud65c\ub3d9\uc740 \uc2dc\uc7a5 \ud1b5\ud569\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec\uc790:<\/p>\n<p>*   Heineken*   Heineken<br \/>\n*   Anheuser-Busch InBev<br \/>\n*   Carlsberg Group<br \/>\n*   Molson Coors Beverage Company<br \/>\n*   Kirin Holdings Company<br \/>\n*   Asahi Group Holdings<br \/>\n*   Constellation Brands<br \/>\n*   China Resources Beer Holdings<br \/>\n*   Tsingtao Brewery Group<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd:<\/p>\n<p>\uc138\uacc4 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 2023\ub144\uc5d0 7,937\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ud3c9\uac00\ub418\uc5c8\uc73c\uba70, 2024\ub144\ubd80\ud130 2032\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 3.5%\ub97c \uae30\ub85d\ud558\uba70 2032\ub144\uc5d0\ub294 1\uc870 790\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc8fc\ub85c \uc2e0\ud765 \uc2dc\uc7a5\uc758 \uc18c\ub4dd \uc99d\uac00, \ub3c4\uc2dc\ud654, \uadf8\ub9ac\uace0 \uc80a\uc740 \uce35\uc758 \ub9e5\uc8fc \uc18c\ube44 \uc99d\uac00\uc5d0 \ud798\uc785\uc740 \ubc14\uac00 \ud07d\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c, \uc911\uad6d\uacfc \uc778\ub3c4\uac00 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud504\ub9ac\ubbf8\uc5c4 \ubc0f \uc218\uc81c \ub9e5\uc8fc \ubd80\ubb38\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uace0\uae09 \uc81c\ud488 \uc120\ud638\ub3c4 \uc99d\uac00\uc640 \ub3c5\ud2b9\ud55c \ub9db\uc5d0 \ub300\ud55c \ud0d0\uad6c\ub85c \uc778\ud574 \uafb8\uc900\ud788 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac74\uac15\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc800\uc54c\ucf54\uc62c \ubc0f \ubb34\uc54c\ucf54\uc62c \ub9e5\uc8fc \uc2dc\uc7a5\ub3c4 \ube60\ub974\uac8c \ud655\ub300\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud2b9\ud788 \uc80a\uc740 \uc138\ub300\uc640 \uac74\uac15\uc744 \uc911\uc2dc\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc5b4\ud544\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \uce5c\ud658\uacbd \uc0dd\uc0b0 \ubc29\uc2dd\uc740 \uc18c\ube44\uc790 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud55c \uc694\uc18c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \ud3ec\uc7a5\uc7ac \uc0ac\uc6a9, \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uac10\uc18c \ub4f1 \uce5c\ud658\uacbd \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc220 \ud601\uc2e0\uc740 \uc0dd\uc0b0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc0c8\ub85c\uc6b4 \uc81c\ud488 \uac1c\ubc1c\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uba70, \uc720\ud1b5 \ubc0f \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc5d0\ub3c4 \ubcc0\ud654\ub97c \uac00\uc838\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc778\uacf5\uc9c0\ub2a5(AI)\uacfc \ube45\ub370\uc774\ud130 \ubd84\uc11d\uc740 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub97c \uc608\uce21\ud558\uace0 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uacfc \ubc30\ub2ec \uc11c\ube44\uc2a4\uc758 \ubc1c\uc804\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \ub9e5\uc8fc\ub97c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc774\ub7ec\ud55c \uacbd\ud5a5\uc740 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc6d0\uc790\uc7ac \uac00\uaca9 \ubcc0\ub3d9, \uc5c4\uaca9\ud55c \uaddc\uc81c, \uadf8\ub9ac\uace0 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc740 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc5d0\uac8c \ub3c4\uc804 \uacfc\uc81c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc815\ubd80\uc758 \uc8fc\ub958 \uad00\ub828 \uc138\uae08 \uc778\uc0c1 \ubc0f \ud310\ub9e4 \uaddc\uc81c\ub294 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uc804\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uacfc \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc218\uc81c \ub9e5\uc8fc \uc2dc\uc7a5 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc218\uc81c \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5 \uc815\uc758, \uc8fc\uc694 \ub3d9\uc778 \ubc0f \uc81c\uc57d, \uc138\ubd84\ud654, \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \uc0c1\uc138\ud788 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>1. \uc5f0\uad6c \uac1c\uc694 \ubc0f \uc2dc\uc7a5 \uc815\uc758<br \/>\n\ubcf8 \uc5f0\uad6c\ub294 \uc18c\uaddc\ubaa8 \ub3c5\ub9bd \uc591\uc870\uc7a5(\uc5f0\uac04 \uc0dd\uc0b0\ub7c9 6\ubc31\ub9cc \ubc30\ub7f4 \ubbf8\ub9cc, \ub300\ud615 \uc74c\ub8cc \uadf8\ub8f9 \uc18c\uc720 \uc9c0\ubd84 25% \ubbf8\ub9cc)\uc5d0\uc11c \uc0dd\uc0b0\ub418\ub294 \uc218\uc81c \ub9e5\uc8fc\uc758 \ud310\ub9e4 \uc218\uc775\uc744 \uc2dc\uc7a5\uc73c\ub85c \uc815\uc758\ud569\ub2c8\ub2e4. \uc774\ub4e4 \uc591\uc870\uc7a5\uc740 \ud48d\ubd80\ud55c \ub9db, \ud601\uc2e0\uc801\uc778 \ub808\uc2dc\ud53c, \uc804\ud1b5\uc801\uc778 \uc0dd\uc0b0 \uae30\uc220\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. 2025\ub144 \uc2dc\uc7a5 \uac00\uce58\ub294 1,289\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \ud3c9\uac00\ub418\uba70, \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade) \ubc0f \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade) \uc720\ud1b5 \ucc44\ub110\uc744 \ud1b5\ud574 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ube44\uc54c\ucf54\uc62c \ub9e5\uc8fc, \ud5a5\ubbf8 \ub9e5\uc544 \uc74c\ub8cc, \uc0ac\uc774\ub2e4, \ub300\ud615 \uc591\uc870\uc7a5 \ub77c\uc774\uc120\uc2a4 \ud558\uc5d0 \uacc4\uc57d \uc0dd\uc0b0\ub41c \uc81c\ud488\uc740 \uc5f0\uad6c \ubc94\uc704\uc5d0\uc11c \uc81c\uc678\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21<br \/>\n\uc218\uc81c \ub9e5\uc8fc \uc2dc\uc7a5\uc740 2026\ub144 1\uc5b5 4,278\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 2\uc5b5 3,961\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 10.91%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ud504\ub9ac\ubbf8\uc5c4\ud654 \ucd94\uc138\uc640 \uc800\uc54c\ucf54\uc62c \uc81c\ud488 \ub77c\uc778 \ud655\uc7a5\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4.<\/p>\n<p>*   \uc9c0\uc5ed\ubcc4 \uc131\uc7a5: \ubd81\ubbf8\ub294 \ud604\uc9c0 \uc591\uc870\uc7a5\uc758 \ubc00\uc9d1\ub41c \ub124\ud2b8\uc6cc\ud06c\uc640 \uac15\ub825\ud55c \ud0ed\ub8f8(Taproom) \ubb38\ud654 \ub355\ubd84\uc5d0 \uc804 \uc138\uacc4 \ub9e4\ucd9c\uc758 \uac70\uc758 \uc808\ubc18\uc744 \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc911\uad6d\uacfc \uc778\ub3c4\uc758 \uc131\uc7a5\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 12.09%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \ubcf4\uc774\uba70 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4 \uc131\uc7a5: \ub77c\uac70(Lager)\ub294 \uae54\ub054\ud558\uace0 \ud649 \ud568\ub7c9\uc774 \ub0ae\uc740 \ud504\ub85c\ud30c\uc77c\uc774 \uc0c8\ub85c\uc6b4 \uc218\uc81c \ub9e5\uc8fc \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc778\uae30\ub97c \uc5bb\uc73c\uba74\uc11c 11.02%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uac74\uac15 \ud2b8\ub80c\ub4dc\uc758 \uc601\ud5a5: \uc54c\ucf54\uc62c \uad00\ub828 \uac74\uac15 \uc704\ud5d8\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc800\uc54c\ucf54\uc62c \ubc0f \ubb34\uc54c\ucf54\uc62c \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc8fc\uc694 \uc591\uc870\uc5c5\uccb4\ub4e4\uc774 \ubb34\uc54c\ucf54\uc62c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \uc81c\uc57d<br \/>\n\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778:<br \/>\n*   \uac15\ub825\ud55c \uc218\uc694\uc5d0 \ub530\ub978 \ub9c8\uc774\ud06c\ub85c \ube0c\ub8e8\uc5b4\ub9ac \uc218 \uc99d\uac00<br \/>\n*   \uc7ac\ub8cc, \ub9db, \uc54c\ucf54\uc62c \ud568\ub7c9 \uce21\uba74\uc5d0\uc11c\uc758 \uc81c\ud488 \ucc28\ubcc4\ud654<br \/>\n*   \uc800\uc54c\ucf54\uc62c \uc74c\ub8cc \uc218\uc694 \uae09\uc99d<br \/>\n*   \ud38d \ubc0f \ubc14 \uccb4\uc778\uc758 \uc804\ub7b5\uc801 \ud655\uc7a5<br \/>\n*   \uad00\uad11 \ubc0f \uc811\uac1d\uc5c5 \ubd80\ubb38\uc758 \uc131\uc7a5<br \/>\n*   \uc0dd\uc0b0 \uae30\uc220 \ubc1c\uc804<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d:<br \/>\n*   \uc5c4\uaca9\ud55c \uc815\ubd80 \uaddc\uc81c<br \/>\n*   \uacfc\ub3c4\ud55c \uc18c\ube44\ub85c \uc778\ud55c \uac74\uac15 \ubb38\uc81c<br \/>\n*   \uae30\ub2a5\uc131 \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638 \uc99d\uac00<br \/>\n*   \uc591\uc870 \uc791\uc5c5\uc758 \uc219\ub828\ub41c \uc778\ub825 \ubd80\uc871<\/p>\n<p>4. \uc2dc\uc7a5 \uc138\ubd84\ud654<br \/>\n\uc2dc\uc7a5\uc740 \ub2e4\uc74c \uae30\uc900\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615: \uc5d0\uc77c(Ale), \ub77c\uac70(Lager), \uae30\ud0c0 \ub9e5\uc8fc \uc720\ud615<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790: \ub0a8\uc131, \uc5ec\uc131<br \/>\n*   \ud3ec\uc7a5: \ubcd1, \uce94, \uae30\ud0c0<br \/>\n*   \uc720\ud1b5 \ucc44\ub110: \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade), \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade)<br \/>\n*   \uc9c0\uc5ed: \ubd81\ubbf8(\ubbf8\uad6d, \uce90\ub098\ub2e4, \uba55\uc2dc\ucf54 \ub4f1), \uc720\ub7fd(\ub3c5\uc77c, \uc601\uad6d, \uc774\ud0c8\ub9ac\uc544, \ud504\ub791\uc2a4, \uc2a4\ud398\uc778 \ub4f1), \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591(\uc911\uad6d, \uc778\ub3c4, \uc77c\ubcf8, \ud55c\uad6d \ub4f1), \ub0a8\ubbf8(\ube0c\ub77c\uc9c8, \uc544\ub974\ud5e8\ud2f0\ub098 \ub4f1), \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(\ub0a8\uc544\ud504\ub9ac\uce74, \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544 \ub4f1)<\/p>\n<p>5. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. Anheuser-Busch InBev, Heineken N.V., Molson Coors Beverage Company, Boston Beer Company Inc., Kirin Holdings Co.Ltd, Asahi Group Holdings Ltd \ub4f1 \ub2e4\uc218\uc758 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Porter\uc758 5\uac00\uc9c0 \ud798 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \uad6c\ub9e4\uc790 \ubc0f \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825, \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4\ub97c \ud3c9\uac00\ud558\uc5ec \uc2dc\uc7a5\uc758 \uacbd\uc7c1 \uc5ed\ud559\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n<p>6. \uc5f0\uad6c \ubc29\ubc95\ub860\uc758 \uc2e0\ub8b0\uc131<br \/>\nMordor Intelligence\uc758 \uc5f0\uad6c \ubc29\ubc95\ub860\uc740 1\ucc28(\uc591\uc870\uc5c5\uc790, \uc720\ud1b5\uc5c5\uc790 \uc778\ud130\ubdf0) \ubc0f 2\ucc28(\uacf5\uac1c \ub370\uc774\ud130\uc14b, \uc0b0\uc5c5 \ubcf4\uace0\uc11c, \uc720\ub8cc \ub3c4\uad6c) \uc870\uc0ac\ub97c \uacb0\ud569\ud558\uc5ec \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uac80\uc99d\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uaddc\ubaa8 \uc0b0\uc815 \ubc0f \uc608\uce21\uc740 \uc0c1\ud5a5\uc2dd \ubc0f \ud558\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc744 \ubaa8\ub450 \uc0ac\uc6a9\ud558\uc5ec \uc8fc\uc694 \ub3d9\uc778(\uac00\ucc98\ubd84 \uc18c\ub4dd, \uc591\uc870\uc7a5 \uc218, \ud649 \uac00\uaca9 \uc9c0\uc218 \ub4f1)\uc744 \uae30\ubc18\uc73c\ub85c 2030\ub144\uae4c\uc9c0 \ub2e4\ubcc0\ub7c9 \ud68c\uadc0 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \uc5f0\uac04 \uc5c5\ub370\uc774\ud2b8\ub418\uba70, \uc8fc\uc694 \uc2dc\uc7a5 \ubcc0\ud654 \ubc1c\uc0dd \uc2dc \uc911\uac04 \uc218\uc815\uc774 \uc774\ub8e8\uc5b4\uc838 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uc5f0\uad6c\ub4e4\uacfc \ub2ec\ub9ac, \ubcf8 \ubcf4\uace0\uc11c\ub294 \uc591\uc870\uc7a5 \uaddc\ubaa8 \uae30\uc900, \ucc44\ub110 \ubbf9\uc2a4, \uac00\uaca9 \uc5ed\ud559 \ubc0f \uad6c\uc870\uc801 \ubcc0\ud654\ub97c \ud3ec\uad04\uc801\uc73c\ub85c \ubc18\uc601\ud558\uc5ec \uac00\uc7a5 \uade0\ud615 \uc7a1\ud788\uace0 \ud22c\uba85\ud55c \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<br \/>\n\uc218\uc81c \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uc81c\ud488 \ud601\uc2e0, \uac74\uac15\uc744 \uace0\ub824\ud55c \uc800\uc54c\ucf54\uc62c \uc635\uc158\uc758 \ud655\ub300, \uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc778 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uae30\uc220 \ubc1c\uc804\uacfc \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654\uc5d0 \ub300\ud55c \uc801\uc751\uc774 \ubbf8\ub798 \uc131\uc7a5\uc758 \ud575\uc2ec \ub3d9\ub825\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38982","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/38982"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=38982"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/38982\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=38982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=38982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=38982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}