{"id":39884,"date":"2026-02-12T18:52:12","date_gmt":"2026-02-12T18:52:12","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/pop-display-market-mordor\/"},"modified":"2026-10-02T12:08:10","modified_gmt":"2026-10-02T03:08:10","slug":"pop-display-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/pop-display-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/pop-display-market-1751022080825-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/pop-display-market-size-image-1767019144573.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc2e0\ud765 \uacbd\uc81c\uad6d\uc758 \uae09\uc99d\ud558\ub294 FMCG \ubc0f \ud3b8\uc758\uc810 \ud655\uc7a5<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ub192\uc740 \uc804\ud658\uc728\uc744 \uc704\ud55c \ub9e4\uc7a5 \ub0b4 \uc811\uc810 \uc218\uc694<\/li>\n<li class=\"toc-level-3\">4.2.3 \ud50c\ub77c\uc2a4\ud2f1\uc744 \ub300\uccb4\ud558\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc12c\uc720 \uae30\ubc18 \uace8\ud310\uc9c0<\/li>\n<li class=\"toc-level-3\">4.2.4 \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc744 \uc704\ud55c \uc2a4\ub9c8\ud2b8 \uc13c\uc11c \uc7a5\ucc29 POP<\/li>\n<li class=\"toc-level-3\">4.2.5 \ubaa8\ub4c8\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uc11c\ube44\uc2a4(DaaS) \ub80c\ud0c8 \ubaa8\ub378\uc758 \uc778\uae30 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.6 \ucd08\ub2e8\uae30 \ub9de\ucda4\ud615 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 3D \ud504\ub9b0\ud305<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\ub85c \uc778\ud55c \ub9e4\uc7a5 \uc608\uc0b0 \uc720\ucd9c<\/li>\n<li class=\"toc-level-3\">4.3.2 \ubcc0\ub3d9\uc131 \uc788\ub294 \ub77c\uc774\ub108\ubcf4\ub4dc \ubc0f \uc218\uc9c0 \uac00\uaca9\uc73c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc5c4\uaca9\ud55c \ub9e4\ub9bd \ubc0f \ud50c\ub77c\uc2a4\ud2f1\uc138 \uaddc\uc81c<\/li>\n<li class=\"toc-level-3\">4.3.4 \ub514\uc2a4\ud50c\ub808\uc774 \ubc00\ub3c4\ub97c \ub0ae\ucd94\ub294 \ucd95\uc18c\ud615 \ub9e4\uc7a5 \uc18c\ub9e4 \uac1c\ub150<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1\uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.8 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uac70\uc2dc\uacbd\uc81c\uc801 \uc694\uc778 \ud3c9\uac00<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc81c\ud488 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uce74\uc6b4\ud130\ud0d1 \ub514\uc2a4\ud50c\ub808\uc774<\/li>\n<li class=\"toc-level-3\">5.1.2 \ud50c\ub85c\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc5d4\ub4dc\ucea1 \ub514\uc2a4\ud50c\ub808\uc774<\/li>\n<li class=\"toc-level-3\">5.1.4 \ud314\ub808\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774<\/li>\n<li class=\"toc-level-3\">5.1.5 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc7ac\ub8cc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uace8\ud310\uc9c0<\/li>\n<li class=\"toc-level-3\">5.2.2 \ud50c\ub77c\uc2a4\ud2f1<\/li>\n<li class=\"toc-level-3\">5.2.3 \uae08\uc18d<\/li>\n<li class=\"toc-level-3\">5.2.4 \ubaa9\uc7ac<\/li>\n<li class=\"toc-level-3\">5.2.5 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ud310\ub9e4 \ucc44\ub110\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ubc31\ud654\uc810<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc288\ud37c\ub9c8\ucf13 \ubc0f \ud558\uc774\ud37c\ub9c8\ucf13<\/li>\n<li class=\"toc-level-3\">5.3.3 \uc804\ubb38\uc810<\/li>\n<li class=\"toc-level-3\">5.3.4 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc2dd\uc74c\ub8cc<\/li>\n<li class=\"toc-level-3\">5.4.2 \ud654\uc7a5\ud488 \ubc0f \ud37c\uc2a4\ub110 \ucf00\uc5b4<\/li>\n<li class=\"toc-level-3\">5.4.3 \uc758\uc57d\ud488<\/li>\n<li class=\"toc-level-3\">5.4.4 \uc804\uc790\uc81c\ud488 \ubc0f \uac00\uc804\uc81c\ud488<\/li>\n<li class=\"toc-level-3\">5.4.5 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8\n<ul>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-3\">5.5.2 \ub0a8\ubbf8\n<ul>\n<li class=\"toc-level-4\">5.5.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc720\ub7fd\n<ul>\n<li class=\"toc-level-4\">5.5.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\n<ul>\n<li class=\"toc-level-4\">5.5.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.5 \ub3d9\ub0a8\uc544\uc2dc\uc544<\/li>\n<li class=\"toc-level-4\">5.5.4.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\n<ul>\n<li class=\"toc-level-4\">5.5.5.1 \uc911\ub3d9\n<ul>\n<li class=\"toc-level-5\">5.5.5.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.5.5.1.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.5.1.3 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-5\">5.5.5.1.4 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc544\ud504\ub9ac\uce74\n<ul>\n<li class=\"toc-level-5\">5.5.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.5.5.2.2 \ub098\uc774\uc9c0\ub9ac\uc544<\/li>\n<li class=\"toc-level-5\">5.5.5.2.3 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.5.2.4 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.5.2.5 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 DS Smith PLC<\/li>\n<li class=\"toc-level-3\">6.4.2 WestRock Company<\/li>\n<li class=\"toc-level-3\">6.4.3 Smurfit Kappa Group PLC<\/li>\n<li class=\"toc-level-3\">6.4.4 International Paper Company<\/li>\n<li class=\"toc-level-3\">6.4.5 Stora Enso Oyj<\/li>\n<li class=\"toc-level-3\">6.4.6 Pratt Industries Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 Sonoco Products Company<\/li>\n<li class=\"toc-level-3\">6.4.8 Graphic Packaging International<\/li>\n<li class=\"toc-level-3\">6.4.9 Georgia-Pacific LLC<\/li>\n<li class=\"toc-level-3\">6.4.10 Menasha Packaging Company LLC<\/li>\n<li class=\"toc-level-3\">6.4.11 Creative Displays Now!<\/li>\n<li class=\"toc-level-3\">6.4.12 PPDandG<\/li>\n<li class=\"toc-level-3\">6.4.13 Shenzhen WOW Display Co. Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.14 Mondi Group PLC<\/li>\n<li class=\"toc-level-3\">6.4.15 Durabox Displays<\/li>\n<li class=\"toc-level-3\">6.4.16 FFR Merchandising<\/li>\n<li class=\"toc-level-3\">6.4.17 Parkway Display Products Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.18 Great Northern Corporation<\/li>\n<li class=\"toc-level-3\">6.4.19 Hansen Display Group<\/li>\n<li class=\"toc-level-3\">6.4.20 Repack Canada<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21 (2026-2031)<\/p>\n<p>Mordor Intelligence \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, POP(Point-of-Purchase) \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5\uc740 2026\ub144 171\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 222\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04(2026-2031) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 5.35%\ub97c \uae30\ub85d\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc774\uba70, \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>\uc804\uc790\uc0c1\uac70\ub798\uc758 \uc131\uc7a5\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ucda9\ub3d9 \uad6c\ub9e4\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \uc5ec\uc804\ud788 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ubc1c\uc0dd\ud568\uc5d0 \ub530\ub77c, \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 &#8216;\uc628-\uc120\ubc18 \uc5f0\ucd9c(on-shelf theatre)&#8217;\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud50c\ub85c\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \uace8\ud310\uc9c0 \uc194\ub8e8\uc158\uc740 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uace0 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \uc18c\uc7ac\ub85c\uc11c \uc804\uad6d\uc801\uc778 \ub9e4\uc7a5 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc2e0\uc18d\ud558\uac8c \ubc30\uce58\ub420 \uc218 \uc788\uc5b4 \uba38\ucc9c\ub2e4\uc774\uc9d5 \ud504\ub85c\uadf8\ub7a8\uc758 \ud575\uc2ec\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc13c\uc11c\uc640 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc774 \ubb3c\ub9ac\uc801 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ud1b5\ud569\ub418\uc5b4 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d \ucc38\uc5ec\ub3c4\ub97c \uce21\uc815\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud50c\ub798\ub178\uadf8\ub7a8\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uc9c0\uc18d \uac00\ub2a5\uc131 \uad00\ub828 \ubc95\uaddc\uc640 \uc6d0\uc790\uc7ac \ube44\uc6a9 \uc0c1\uc2b9\uc740 \uc12c\uc720 \uae30\ubc18 \uc7ac\ub8cc \ubc0f \ud3d0\uc1c4 \ub8e8\ud504 \uacf5\uae09\ub9dd\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615\ubcc4: \ud50c\ub85c\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774\uac00 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 43.15%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 2031\ub144\uae4c\uc9c0 5.75%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc7ac\ub8cc\ubcc4: \uace8\ud310\uc9c0\uac00 2025\ub144 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 35.05%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ud3fc \ubcf4\ub4dc\ub294 2031\ub144\uae4c\uc9c0 6.1%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ud310\ub9e4 \ucc44\ub110\ubcc4: \uc288\ud37c\ub9c8\ucf13 \ubc0f \ud558\uc774\ud37c\ub9c8\ucf13\uc774 2025\ub144 \ub9e4\ucd9c \uc810\uc720\uc728\uc758 46.55%\ub97c \uae30\ub85d\ud588\uc73c\uba70, \ubc31\ud654\uc810\uc740 2031\ub144\uae4c\uc9c0 6.05%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: \uc2dd\uc74c\ub8cc \ubd80\ubb38\uc774 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 33.65%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ud654\uc7a5\ud488 \ubc0f \ud37c\uc2a4\ub110 \ucf00\uc5b4 \ubd80\ubb38\uc740 2031\ub144\uae4c\uc9c0 7.45%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8\uac00 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 24.25%\ub85c \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud588\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2031\ub144\uae4c\uc9c0 5.55%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p>\uc131\uc7a5 \ub3d9\ub825 (Drivers)<\/p>\n<p>*   \uc2e0\ud765 \uacbd\uc81c\uad6d\uc5d0\uc11c\uc758 FMCG \ubc0f \ud3b8\uc758\uc810 \ud655\uc7a5 \uac00\uc18d\ud654: 7-Eleven, Lawson\uacfc \uac19\uc740 \uccb4\uc778\uc810\ub4e4\uc758 \uacf5\uaca9\uc801\uc778 \ub9e4\uc7a5 \uac1c\uc124 \ucea0\ud398\uc778\uc740 \uc81c\ud55c\ub41c \uacf5\uac04 \ub0b4\uc5d0\uc11c \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc18c\ud615 \uba38\ucc9c\ub2e4\uc774\uc9d5 \uc124\ube44\uc5d0 \ub300\ud55c \ud604\uc9c0 \uc218\uc694\ub97c \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uacbd\uc6b0 \uc18c\ud615 \ub9e4\uc7a5\uc774 \ud604\ub300 \uc2dd\ub8cc\ud488 \ubb34\uc5ed\uc758 73%\ub97c \ucc28\uc9c0\ud558\uba70, \uc774\ub294 \uc218\uc9c1\uc801\uc774\uace0 \ubaa8\ub4c8\uc2dd \uc194\ub8e8\uc158\uc758 \ud544\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<br \/>\n*   \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc758 \uace0\uc804\ud658\uc728 \ub9e4\uc7a5 \uc811\uc810 \uc694\uad6c: \ube0c\ub79c\ub4dc \uc18c\uc720\uc8fc\ub4e4\uc740 \uc774\uc81c \ubaa8\ub4e0 \ud310\ub9e4 \uacf5\uac04\uc774 \uce21\uc815 \uac00\ub2a5\ud55c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. Ferrero\uc758 &#8216;2025 \ud37c\ud399\ud2b8 \uc2a4\ud1a0\uc5b4&#8217; \ud504\ub85c\uadf8\ub7a8\ucc98\ub7fc \ub514\uc2a4\ud50c\ub808\uc774\uac00 SKU(\uc7ac\uace0 \uad00\ub9ac \ub2e8\uc704)\ubcc4 \uc2e4\uc2dc\uac04 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc\uc640 \uc5f0\uacb0\ub418\uc5b4, \ud504\ub85c\ubaa8\uc158 \uc8fc\uae30 \uc911\uc5d0\ub3c4 \ubc30\uce58\ub97c \uc870\uc815\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \ud50c\ub77c\uc2a4\ud2f1\uc744 \ub300\uccb4\ud558\ub294 \uc12c\uc720 \uae30\ubc18 \uace8\ud310\uc9c0: \uc601\uad6d \ud50c\ub77c\uc2a4\ud2f1 \ud3ec\uc7a5\uc138\uc640 \uac19\uc740 \ubc95\uaddc\ub294 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc774 \ud504\ub85c\ubaa8\uc158 \ub514\uc2a4\ud50c\ub808\uc774\ub97c &#8216;\uc885\uc774\ud654&#8217;\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. International Paper\ub294 \uae30\uc874 \ud50c\ub77c\uc2a4\ud2f1 \uc81c\ud488\uc744 \ub300\uccb4\ud558\ub294 \ud06c\ub77c\ud504\ud2b8 \uce90\ub9ac\ubc31 \uc8fc\ubb38 \uc99d\uac00\ub97c \ubcf4\uace0\ud558\uba70, \uc12c\uc720\ub97c \ub2e8\uae30 \ucea0\ud398\uc778\uc758 \uae30\ubcf8 \uc7ac\ub8cc\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc744 \uc704\ud55c \uc2a4\ub9c8\ud2b8 \uc13c\uc11c \uc7a5\ucc29 POP: \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \uace8\ud310\uc9c0 \ub514\uc2a4\ud50c\ub808\uc774 \ub0b4\ubd80\uc5d0 &#8216;\ub9ac\ud504\ud2b8 \uc564 \ub7f0(lift-and-learn)&#8217; \uc120\ubc18\uacfc \uc2dc\uc120 \ucd94\uc801 \ubaa8\ub4c8\uc744 \uc124\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Milesight\uc758 VS133 AI ToF \uc13c\uc11c \ub124\ud2b8\uc6cc\ud06c\ub294 700\uac1c \uc774\uc0c1\uc758 \ub9e4\uc7a5\uc5d0 \ubc30\ud3ec\ub418\uc5b4 \uccb4\ub958 \uc2dc\uac04\uacfc \uc804\ud658\uc728\uc744 \uce21\uc815\ud558\uba70, Raydiant\ub294 \uc778\ud130\ub799\ud2f0\ube0c \uc2a4\ud06c\ub9b0\uc774 \uc815\uc801 \uadf8\ub798\ud53d\uc744 \ub300\uccb4\ud560 \ub54c \ud310\ub9e4\uac00 \ucd5c\ub300 180% \uc99d\uac00\ud55c\ub2e4\uace0 \ubcf4\uace0\ud569\ub2c8\ub2e4.<br \/>\n*   \ubaa8\ub4c8\uc2dd &#8216;\uc11c\ube44\uc2a4\ud615 \ub514\uc2a4\ud50c\ub808\uc774(Display-as-a-Service)&#8217; \ub80c\ud0c8 \ubaa8\ub378: \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \ud655\uc0b0\ub418\ub294 \uc774 \ubaa8\ub378\uc740 \ube0c\ub79c\ub4dc\uac00 \uc790\ubcf8 \uc9c0\ucd9c \ubd80\ub2f4 \uc5c6\uc774 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc720\uc5f0\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<br \/>\n*   \ucd08\ub2e8\uae30 \ub9de\ucda4\ud615 \uc720\ub2db\uc744 \uc704\ud55c 3D \ud504\ub9b0\ud305: \uac1c\ubc1c\ub41c \uc2dc\uc7a5\uc744 \uc911\uc2ec\uc73c\ub85c 3D \ud504\ub9b0\ud305 \uae30\uc220\uc774 \ub9de\ucda4\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uc81c\uc791\uc5d0 \ud65c\uc6a9\ub418\uc5b4 \uc0dd\uc0b0 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uc57d \uc694\uc778 (Restraints)<\/p>\n<p>*   \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\ub85c \uc778\ud55c \ub9e4\uc7a5 \uc608\uc0b0 \uc7a0\uc2dd: \uc628\ub77c\uc778 \uad11\uace0\ub85c\uc758 \uc608\uc0b0 \uc804\ud658\uc740 \ubb3c\ub9ac\uc801 \uba38\ucc9c\ub2e4\uc774\uc9d5 \uc9c0\ucd9c\uc744 \uc77c\ubd80 \uc5b5\uc81c\ud588\uc2b5\ub2c8\ub2e4. ROI \ubd88\ud655\uc2e4\uc131\uacfc \ub9e4\uc7a5 \uac04\uc12d \uc6b0\ub824\uac00 \ub9e4\uc7a5 \ub0b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub3c4\uc785\uc744 \ub2a6\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud55c \ubcf4\uc0c1\uc73c\ub85c \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ucd5c\uc18c\ud55c\uc758 \uacf5\uac04 \uc7ac\uad6c\uc131\uc744 \uc694\uad6c\ud558\ub294 \uc624\ub514\uc624 \uad11\uace0 \ubc0f \uc120\ubc18 \uac00\uc7a5\uc790\ub9ac \uc2a4\ud06c\ub9b0\uc744 \uc2dc\ubc94 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub77c\uc774\ub108\ubcf4\ub4dc \ubc0f \uc218\uc9c0 \uac00\uaca9 \ubcc0\ub3d9\uc131: 2025\ub144 1\uc6d4 \ucee8\ud14c\uc774\ub108\ubcf4\ub4dc \uac00\uaca9\uc774 \ud1a4\ub2f9 70\ub2ec\ub7ec \uc0c1\uc2b9\ud558\uc5ec \ubcc0\ud658\uc5c5\uccb4\uc758 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud558\uace0 \ube0c\ub79c\ub4dc \uc18c\uc720\uc8fc\uc5d0\uac8c \uac00\uaca9 \uc778\uc0c1\uc744 \uc804\uac00\ud558\uac8c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \uc18c\uaddc\ubaa8 \uc81c\uc870\uc5c5\uccb4\uc5d0 \ud070 \ubd80\ub2f4\uc73c\ub85c \uc791\uc6a9\ud558\uc5ec, \ub9ce\uc740 \uae30\uc5c5\uc774 \uc801\uce35 \uac15\ub3c4\ub97c \uc720\uc9c0\ud558\uba74\uc11c \ud50c\ub8e8\ud2b8 \uc911\ub7c9\uc744 \uc904\uc774\ub294 \ubc29\ud5a5\uc73c\ub85c \uad6c\uc870\ub97c \uc7ac\uc124\uacc4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc5c4\uaca9\ud55c \ub9e4\ub9bd \ubc0f \ud50c\ub77c\uc2a4\ud2f1\uc138 \uaddc\uc81c: \uc720\ub7fd\uc744 \uc2dc\uc791\uc73c\ub85c \ubd81\ubbf8 \ubc0f \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc73c\ub85c \ud655\ub300\ub418\ub294 \uc5c4\uaca9\ud55c \ub9e4\ub9bd \ubc0f \ud50c\ub77c\uc2a4\ud2f1\uc138 \uaddc\uc81c\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc7ac\ub8cc \uc0ac\uc6a9\uc744 \uac15\uc81c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub514\uc2a4\ud50c\ub808\uc774 \ubc00\ub3c4\ub97c \ub0ae\ucd94\ub294 &#8216;\ucd95\uc18c\ud615 \ub9e4\uc7a5(Shrink-floor)&#8217; \uc18c\ub9e4 \uac1c\ub150: \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0\uc11c \ud655\uc0b0\ub418\ub294 \uc774 \uac1c\ub150\uc740 \ub514\uc2a4\ud50c\ub808\uc774 \uacf5\uac04\uc744 \uc904\uc5ec POP \ub514\uc2a4\ud50c\ub808\uc774 \uc218\uc694\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615\ubcc4: \ud50c\ub85c\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc18c\ub9e4 \ud601\uc2e0 \uc8fc\ub3c4<br \/>\n    \ud50c\ub85c\uc5b4 \uc720\ub2db\uc740 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 43.15%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 5.75%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uba70 \uccb4\ud5d8\ud615 \ud310\ub9e4 \uad6c\uc5ed\uc758 \ud575\uc2ec\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacc4\uc0b0\ub300 \uadfc\ucc98\ub098 \ud1b5\ub85c \ub05d\uc5d0 \uc704\uce58\ud558\ub294 \uce74\uc6b4\ud130\ud0d1 \ubc0f \uc5d4\ub4dc\ucea1 \uc720\ub2db\uc740 \ucda9\ub3d9 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \ud314\ub808\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774\ub294 \ucc3d\uace0\ud615 \ud074\ub7fd \ubc0f \ud560\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub97c \uc9c0\uc6d0\ud558\uba70, \ud310\ub9e4\uc7a5\uc73c\ub85c \uc9c1\uc811 \uad50\ucc28 \ub3c4\ud0b9\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. The Look Company\ub294 \uc2dd\ub8cc\ud488\uc810\ub4e4\uc774 \uc0d8\ud50c\ub9c1 \uc2a4\ud14c\uc774\uc158\uacfc \ud50c\ub85c\uc5b4 \uadf8\ub798\ud53d\uc744 \uacb0\ud569\ud558\uc5ec \ub808\uc2dc\ud53c \uae30\ubc18 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \uace8\ud310\uc9c0-\uc2a4\ud06c\ub9b0 \uad6c\uc870\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucd09\uc9c4\ud55c\ub2e4\uace0 \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4. \ud50c\ub85c\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uaddc\ubaa8\ub294 \ub0b4\uc7a5 \uc13c\uc11c, QR \ucf54\ub4dc, NFC \ud0dc\uadf8\ub97c \ud1b5\ud574 \ubb3c\ub9ac\uc801 \uc811\uc810\uc744 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uc8fc\uc694 \ud50c\ub85c\uc5b4 \uacf5\uac04\uc5d0 \ub300\ud55c \uc784\ub300\ub8cc\ub97c \uc9c0\ubd88\ud568\uc5d0 \ub530\ub77c \ub9e4\uc7a5 \uc6b4\uc601\uc790\ub294 \uc0c8\ub85c\uc6b4 \uc218\uc785\uc6d0\uc744 \ucc3d\ucd9c\ud558\uba70 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5\uc744 \ub354\uc6b1 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d4\ub4dc\ucea1 \uc5c5\uadf8\ub808\uc774\ub4dc \ub610\ud55c \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ubc18\uc601\ud558\uc5ec, \uc2dc\uac04\ub300\ubcc4\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc804\ud658\ud560 \uc218 \uc788\ub294 \ub3d9\uc801 LED \ud5e4\ub354\ub97c \uc81c\uacf5\ud558\uc5ec \uc218\ub3d9 \ub77c\ubca8\ub9c1 \uc5c6\uc774 SKU \ud68c\uc804\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uc7ac\ub8cc\ubcc4: \uace8\ud310\uc9c0 \ub9ac\ub354\uc2ed, \uc9c0\uc18d \uac00\ub2a5\ud55c \ud601\uc2e0 \uc9c1\uba74<br \/>\n    \uace8\ud310\uc9c0\ub294 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5 \uaddc\ubaa8\uc758 35.05%\ub97c \ucc28\uc9c0\ud588\uc9c0\ub9cc, \ud3fc \ubcf4\ub4dc\ub294 \ub9e4\ub044\ub7ec\uc6b4 \ud45c\uba74\uc774 \ud654\uc7a5\ud488 \ubc0f \uae30\uc220 \uae30\uae30\uc5d0 \ud544\uc218\uc801\uc778 \uace0\ud654\uc9c8 \uc778\uc1c4\ub97c \uc81c\uacf5\ud558\uc5ec 6.1%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc12c\uc720 \uc7ac\ub8cc\uc758 \uc9c0\ubc30\ub825\uc740 \uac00\ubccd\uace0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ud2b9\uc131\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud50c\ub77c\uc2a4\ud2f1 \ubc0f \uae08\uc18d\uacfc \uac19\uc740 \ub0b4\uad6c\uc131 \uc788\ub294 \uc7ac\ub8cc\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488 \ubc0f \uc7a5\uae30 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ub418\uc5b4 \uc2dc\uc7a5\uc758 \ud2b9\uc815 \ubd80\ubb38\uc744 \uacf5\ub7b5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc7ac\ub8cc\ub4e4\uc740 \uc7ac\uc0ac\uc6a9 \ubc0f \uc7ac\ud65c\uc6a9\uc774 \uac00\ub2a5\ud558\uc5ec \uc9c0\uc18d \uac00\ub2a5\uc131 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ub514\uc9c0\ud138 \uc778\uc1c4 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \ub2e4\uc591\ud55c \uc7ac\ub8cc\uc5d0 \uace0\ud488\uc9c8 \uadf8\ub798\ud53d\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uac8c \ud558\uc5ec, \ub514\uc2a4\ud50c\ub808\uc774\uc758 \uc2dc\uac01\uc801 \ub9e4\ub825\uc744 \ud55c\uce35 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc720\ud615\ubcc4: \uc601\uad6c \ub514\uc2a4\ud50c\ub808\uc774, \uc720\uc5f0\uc131\uacfc \ub0b4\uad6c\uc131\uc73c\ub85c \uc2dc\uc7a5 \uc120\ub3c4<br \/>\n    \uc601\uad6c \ub514\uc2a4\ud50c\ub808\uc774\ub294 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5\uc758 55.2%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ub0b4\uad6c\uc131\uacfc \uc7ac\uc0ac\uc6a9\uc131 \ub355\ubd84\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc8fc\ub85c \uae08\uc18d, \ud50c\ub77c\uc2a4\ud2f1, \ubaa9\uc7ac\uc640 \uac19\uc740 \uacac\uace0\ud55c \uc7ac\ub8cc\ub85c \uc81c\uc791\ub418\uc5b4 \uc7a5\uae30\uac04 \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud558\uba70, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ubc18\uba74, \uc784\uc2dc \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uace8\ud310\uc9c0\uc640 \uac19\uc740 \uc800\ub834\ud55c \uc7ac\ub8cc\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e8\uae30 \ud504\ub85c\ubaa8\uc158 \ubc0f \uacc4\uc808\ubcc4 \ucea0\ud398\uc778\uc5d0 \uc801\ud569\ud558\uba70, \ube60\ub978 \uc124\uce58\uc640 \ucca0\uac70\uac00 \uc6a9\uc774\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\uc5f0\uc131\uc740 \ud2b9\ud788 \uc2e0\uc81c\ud488 \ucd9c\uc2dc\ub098 \ud2b9\uc815 \uc774\ubca4\ud2b8\uc5d0 \ub9de\ucdb0 \uc2e0\uc18d\ud558\uac8c \uc2dc\uc7a5\uc5d0 \ub300\uc751\ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uc5d0 \ud070 \uc7a5\uc810\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: \uc18c\ub9e4\uc5c5\uccb4, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \ud310\ub9e4 \uc99d\uc9c4\uc5d0 \uc9d1\uc911<br \/>\n    \uc18c\ub9e4\uc5c5\uccb4\ub294 2025\ub144 POP \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5\uc758 60.5%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ub9e4\uc7a5 \ub0b4 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud558\uace0 \ucda9\ub3d9\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc2dd\uc74c\ub8cc \ubd80\ubb38\uc740 \uc2e0\uc81c\ud488 \ucd9c\uc2dc \ubc0f \ud504\ub85c\ubaa8\uc158\uc5d0 POP \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc801\uadf9 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud654\uc7a5\ud488 \ubc0f \uac1c\uc778 \uad00\ub9ac \uc81c\ud488 \ubd80\ubb38 \ub610\ud55c \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0\ub97c \uac15\uc870\ud558\uace0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uc790\uc81c\ud488 \ubc0f \uae30\uc220 \ubd80\ubb38\uc5d0\uc11c\ub294 \uc81c\ud488\uc758 \uae30\ub2a5\uacfc \ud601\uc2e0\uc131\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uae30 \uc704\ud574 \uc778\ud130\ub799\ud2f0\ube0c \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub97c \ud65c\uc6a9\ud558\ub294 \ucd94\uc138\uac00 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 POP(Point-of-Purchase) \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. POP \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc0c1\ud488 \uc606\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub418\uc5b4 \uad6c\ub9e4 \uacb0\uc815\uc744 \uc720\ub3c4\ud558\uace0 \ud504\ub85c\ubaa8\uc158\uc744 \uac15\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \uc2dc\uc7a5\uc740 2026\ub144 171.4\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 222.3\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778\uc73c\ub85c\ub294 \uc2e0\ud765 \uacbd\uc81c\uad6d\uc758 FMCG \ubc0f \ud3b8\uc758\uc810 \ud655\uc7a5 \uac00\uc18d\ud654, \uc18c\ub9e4\uc5c5\uccb4\uc758 \ub192\uc740 \uc804\ud658\uc728\uc744 \uc704\ud55c \ub9e4\uc7a5 \ub0b4 \uc811\uc810 \uc218\uc694 \uc99d\uac00, \ud50c\ub77c\uc2a4\ud2f1\uc744 \ub300\uccb4\ud558\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc12c\uc720 \uae30\ubc18 \uace8\ud310\uc9c0 \uc0ac\uc6a9 \ud655\ub300, \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc744 \uc704\ud55c \uc2a4\ub9c8\ud2b8 \uc13c\uc11c \uc7a5\ucc29 POP \ub514\uc2a4\ud50c\ub808\uc774\uc758 \ub4f1\uc7a5, \ubaa8\ub4c8\ud615 &#8216;\uc11c\ube44\uc2a4\ud615 \ub514\uc2a4\ud50c\ub808\uc774(DaaS)&#8217; \ub80c\ud0c8 \ubaa8\ub378\uc758 \ud655\uc0b0, \uadf8\ub9ac\uace0 3D \ud504\ub9b0\ud305\uc744 \ud1b5\ud55c \ucd08\ub2e8\uae30 \ub9de\ucda4\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uc81c\uc791 \uac00\ub2a5\uc131 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\ub85c \uc778\ud55c \ub9e4\uc7a5 \ub0b4 \uc608\uc0b0 \uc7a0\uc2dd, \ub77c\uc774\ub108\ubcf4\ub4dc \ubc0f \uc218\uc9c0 \uac00\uaca9 \ubcc0\ub3d9\uc131\uc73c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15, \uc5c4\uaca9\ud55c \ub9e4\ub9bd \ubc0f \ud50c\ub77c\uc2a4\ud2f1 \uc138\uae08 \uaddc\uc81c, \uadf8\ub9ac\uace0 \ub514\uc2a4\ud50c\ub808\uc774 \ubc00\ub3c4\ub97c \ub0ae\ucd94\ub294 \uc18c\ud615\ud654\ub41c \uc18c\ub9e4\uc810 \uac1c\ub150\uc758 \ud655\uc0b0\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uc81c\ud488 \uc720\ud615(\uce74\uc6b4\ud130\ud0d1, \ud50c\ub85c\uc5b4, \uc5d4\ub4dc\ucea1, \ud314\ub808\ud2b8 \ub4f1), \uc7ac\ub8cc(\uace8\ud310\uc9c0, \ud50c\ub77c\uc2a4\ud2f1, \uae08\uc18d, \ubaa9\uc7ac \ub4f1), \ud310\ub9e4 \ucc44\ub110(\ubc31\ud654\uc810, \uc288\ud37c\ub9c8\ucf13, \uc804\ubb38\uc810 \ub4f1), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(\uc2dd\uc74c\ub8cc, \ud654\uc7a5\ud488, \uc758\uc57d\ud488, \uc804\uc790\uc81c\ud488 \ub4f1) \ubc0f \uc9c0\uc5ed(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788, \ud50c\ub85c\uc5b4 \ub514\uc2a4\ud50c\ub808\uc774\uac00 2025\ub144 \uae30\uc900 43.15%\uc758 \uc810\uc720\uc728\ub85c \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uba70 \uc5f0\ud3c9\uade0 5.75%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc5f0\ud3c9\uade0 5.55%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\uc131 \uaddc\uc81c \uac15\ud654\ub294 \ubc84\uc9c4 \ud50c\ub77c\uc2a4\ud2f1\uc5d0 \ub300\ud55c \uc138\uae08 \ubc0f \uc0dd\uc0b0\uc790 \ucc45\uc784 \uc7ac\ud65c\uc6a9(EPR) \ubc95\uaddc\ub97c \ud1b5\ud574 \uc12c\uc720 \uae30\ubc18 \uace8\ud310\uc9c0 \ubc0f \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \ubcf5\ud569 \uc7ac\ub8cc\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uacf5\uae09\ub9dd \ubd84\uc11d, \uaddc\uc81c \ud658\uacbd, \uae30\uc220 \uc804\ub9dd, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d, \uac70\uc2dc \uacbd\uc81c \uc694\uc778 \ud3c9\uac00\ub97c \ud3ec\ud568\ud558\uc5ec \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \ud658\uacbd\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4. \uacbd\uc7c1 \ud658\uacbd \uc139\uc158\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d \ubc0f DS Smith PLC, WestRock Company, Smurfit Kappa Group PLC \ub4f1 \uc8fc\uc694 20\uac1c \uae30\uc5c5\uc758 \uc0c1\uc138 \ud504\ub85c\ud544\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \ud1b5\ud574 \ubbf8\ucda9\uc871 \uc218\uc694 \ubc0f \uc7a0\uc7ac\uc801 \uc131\uc7a5 \uc601\uc5ed\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-39884","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/39884"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=39884"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/39884\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=39884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=39884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=39884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}