{"id":40318,"date":"2026-02-12T23:10:55","date_gmt":"2026-02-12T23:10:55","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/global-lager-market-mordor\/"},"modified":"2026-09-11T12:11:24","modified_gmt":"2026-09-11T03:11:24","slug":"global-lager-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/global-lager-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ub77c\uac70 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21 (2025\ub144 &#8211; 2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/global-lager-market-1752151809701-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/global-lager-market-size-image-1752151247978.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \ud604\ud669<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \uc218\uc81c \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \uc18c\uaddc\ubaa8 \uc591\uc870\uc7a5 \ubc0f \ud2b9\uc218 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \uc591\uc870 \uae30\uc220 \ud601\uc2e0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \uc800\uc54c\ucf54\uc62c, \ubb34\uc54c\ucf54\uc62c, \uae00\ub8e8\ud150 \ud504\ub9ac \ub77c\uac70\uc758 \uc778\uae30 \uc99d\uac00<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \ud55c\uc815\ud310, \uacc4\uc808\ubcc4, \ud558\uc774\ube0c\ub9ac\ub4dc \ub77c\uac70 \uc2a4\ud0c0\uc77c\uc758 \ub4f1\uc7a5<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc591\uc870 \uad00\ud589<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uc640\uc758 \uacbd\uc7c1 \uc2ec\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \uc18c\ube44\uc790 \uac74\uac15 \uc758\uc2dd \uace0\uc870<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \uc6d0\uc790\uc7ac \ube44\uc6a9 \uc0c1\uc2b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \uc5c4\uaca9\ud55c \uaddc\uc81c \uc81c\ud55c<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uacf5\uae09\ub9dd \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \ud658\uacbd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \uae30\uc220 \uc804\ub9dd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.7.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \uc81c\ud488 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \ud398\uc77c \ub77c\uac70<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \ub2e4\ud06c \ub77c\uac70<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \uae30\ud0c0 \uc81c\ud488 \uc720\ud615<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \uce74\ud14c\uace0\ub9ac\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \uc2a4\ud0e0\ub2e4\ub4dc \ub77c\uac70<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \ub7ed\uc154\ub9ac \ub77c\uac70<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \ud3ec\uc7a5 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \uc720\ub9ac\ubcd1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \uae08\uc18d \uce94<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.3 \uae30\ud0c0 \ud3ec\uc7a5 \uc720\ud615<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \uc628\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \uc624\ud504\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \uc9c0\uc5ed\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.1 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.2 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.4 \ubd81\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.1 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.2 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.3 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.5 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.6 \ub124\ub35c\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.7 \uc2a4\uc6e8\ub374<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.8 \ud3f4\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.9 \ubca8\uae30\uc5d0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.10 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.1 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.2 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.3 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.4 \ub300\ud55c\ubbfc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.5 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.6 \ub274\uc9c8\ub79c\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.7 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.1 \uc911\ub3d9<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.2 \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 Anheuser-Busch InBev SA\/NV<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 Heineken N.V.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 Carlsberg Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 Molson Coors Beverage Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 China Resources Snow Breweries Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 Tsingtao Brewery Co., Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 Asahi Group Holdings<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 Kirin Holdings Co. Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 Diageo plc (Guinness)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 Constellation Brands Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 Grupo Modelo S.A.B. de C.V.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 Sapporo Holdings Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 Royal Unibrew A\/S<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 Boston Beer Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 Anadolu Efes Birimleri<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 Compan\u00eda Cervecer\u00edas Unidas (CCU)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 San Miguel Brewery Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 BrewDog plc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 BGI Castel Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 Mahou-San Miguel Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.21 Yanjing Beer Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.22 New Belgium Brewing (Co. of Kirin)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.23 OPH United Breweries<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.24 Baltika Brewery LLC<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub77c\uac70 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d: 2025-2030\ub144 \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd<\/p>\n<p># 1. \ubcf4\uace0\uc11c \uac1c\uc694 \ubc0f \uc2dc\uc7a5 \uc804\ub9dd<\/p>\n<p>\uae00\ub85c\ubc8c \ub77c\uac70 \uc2dc\uc7a5\uc740 2025\ub144 6,957\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2030\ub144 7,987\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 2.80%\uc5d0 \ub2ec\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654, \uae30\uc220 \ud601\uc2e0, \uadf8\ub9ac\uace0 \uc2dc\uc7a5 \uc811\uadfc\uc131 \ud655\ub300\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uac74\uac15 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ucdb0 \uac00\ubccd\uace0 \uc800\uce7c\ub85c\ub9ac, \uc800\uc54c\ucf54\uc62c \ub77c\uac70\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \ud06c\ub798\ud504\ud2b8 \ube0c\ub8e8\uc5b4\ub9ac\ub4e4\uc740 \ub2e4\ud06c \ub77c\uac70, \ud558\uc774\ube0c\ub9ac\ub4dc \ub77c\uac70 \ub4f1 \ub3c5\ud2b9\ud55c \ubcc0\ud615\uc744 \uc120\ubcf4\uc774\uba70 \uc2dc\uc7a5\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \uc591\uc870, \uce5c\ud658\uacbd \ud3ec\uc7a5, \ube14\ub85d\uccb4\uc778 \ucd94\uc801\uc131 \ub4f1 \uae30\uc220 \ubc1c\uc804 \ub610\ud55c \uc0dd\uc0b0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc720\ub7fd\uc774 2024\ub144 45.60%\uc758 \uac00\uce58 \uc810\uc720\uc728\ub85c \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2030\ub144\uae4c\uc9c0 5.18%\uc758 CAGR\ub85c \uac00\uc7a5 \ub192\uc740 \uc808\ub300 \uac00\uce58 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n<p># 2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc131\uc7a5 \ub3d9\ub825<\/p>\n<p>*   \ud06c\ub798\ud504\ud2b8 \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70 \uc218\uc694 \uc99d\uac00: \ubc00\ub808\ub2c8\uc5bc \ubc0f Z\uc138\ub300\ub294 \ub3c5\ud2b9\ud558\uace0 \ud48d\ubbf8 \uc788\ub294 \uc218\uc81c \ub77c\uac70\ub97c \uc120\ud638\ud558\uba70, \ud2b9\ud788 \uacfc\uc77c\ud5a5, \uc800\uc54c\ucf54\uc62c, \uc9c0\uc18d\uac00\ub2a5\ud55c \uc81c\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc758 Drinkaware \ucea0\ud398\uc778\uc774\ub098 \ub3c5\uc77c\uc758 \ub9e5\uc8fc\uc138\ubc95\uacfc \uac19\uc740 \uc815\ubd80 \ubc0f \uc0b0\uc5c5 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \ud488\uc9c8 \uc911\uc2ec\uc758 \uc18c\ube44\ub97c \uc7a5\ub824\ud558\uba70, \uce7c\uc2a4\ubc84\uadf8\uc758 \uc2a4\ub0c5 \ud329(Snap Pack)\uacfc \uac19\uc740 \uce5c\ud658\uacbd \ud3ec\uc7a5 \ud601\uc2e0\ub3c4 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub97c \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4.<br \/>\n*   \uc18c\uaddc\ubaa8 \uc591\uc870\uc7a5 \ubc0f \ud2b9\uc218 \ube0c\ub79c\ub4dc \ud655\uc7a5: \uc18c\uaddc\ubaa8 \uc591\uc870\uc7a5\uacfc \ud2b9\uc218 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\ub294 \uc9c0\uc5ed\uc801 \ud2b9\uc0c9\uc744 \uc0b4\ub9b0 \ud601\uc2e0\uc801\uc778 \ub9e5\uc8fc \uc120\ud0dd\uc9c0\ub97c \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5\uc744 \ud65c\uc131\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144 \ubbf8\uad6d\uc5d0\ub294 9,796\uac1c\uc758 \ud06c\ub798\ud504\ud2b8 \ube0c\ub8e8\uc5b4\ub9ac\uac00 \uc788\uc5c8\uc73c\uba70, \ube0c\ub8e8\ub3c5(BrewDog)\uc758 &#8216;\uc719\ub9e8 \ud130\uce58\ub2e4\uc6b4 \ub77c\uac70&#8217;\uc640 \uac19\uc740 \ud55c\uc815\ud310 \uc81c\ud488 \ucd9c\uc2dc\ub294 \uc2dc\uc7a5 \ud655\uc7a5\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n*   \uc591\uc870 \uae30\uc220 \ud601\uc2e0: AI \uae30\ubc18 \ubc1c\ud6a8 \ubc0f \ub808\uc2dc\ud53c \ucd5c\uc801\ud654, \uace0\ub18d\ub3c4 \uc591\uc870, \ud06c\ub77c\uc774\uc624 \ud649(Cryo Hops), \ud2f0\uc62c \uac15\ud654 \ud6a8\ubaa8 \ub4f1 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc774 \ub77c\uac70\uc758 \ud488\uc9c8, \ud6a8\uc728\uc131, \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc57c\ud0a4\ub9c8 \uce58\ud504 \ud649\uc2a4(Yakima Chief Hops)\uc758 &#8216;\ud06c\ub77c\uc774\uc624 \ud504\ub808\uc2dc(Cryo Fresh)&#8217;\uc640 \uc624\uba54\uac00 \uc774\uc2a4\ud2b8(Omega Yeast)\uc758 &#8216;\ub8e8\ub098 \ud06c\ub7ec\uc26c(Lunar Crush)&#8217;\uc640 \uac19\uc740 \uc81c\ud488\uc740 \ud5a5\ubbf8\ub97c \uac15\ud654\ud558\uace0 \ud3d0\uae30\ubb3c\uc744 \uc904\uc774\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n*   \uc800\uc54c\ucf54\uc62c, \ubb34\uc54c\ucf54\uc62c, \uae00\ub8e8\ud150 \ud504\ub9ac \ub77c\uac70 \uc778\uae30 \uc99d\uac00: \uac74\uac15, \ud3ec\uad04\uc131, \uc758\uc2dd\uc801\uc778 \uc74c\uc8fc\ub97c \uc911\uc2dc\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub298\uba74\uc11c \uc800\uc54c\ucf54\uc62c, \ubb34\uc54c\ucf54\uc62c, \uae00\ub8e8\ud150 \ud504\ub9ac \ub77c\uac70\uc758 \uc778\uae30\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ucf08\ub86d \uc6b8\ud2b8\ub77c(Michelob Ultra)\uc758 \uc800\ud0c4\uc218\ud654\ubb3c \ub77c\uac70 \ud310\ub9e4 \uc99d\uac00\uc640 0.0% ABV \uc81c\ud488 \ucd9c\uc2dc, \uc601\uad6d\uc758 \uc8fc\uc138 \uac1c\ud3b8\uacfc \uac19\uc740 \uaddc\uc81c \ubcc0\ud654\ub294 \uc800\uc54c\ucf54\uc62c \ub9e5\uc8fc \uc0dd\uc0b0\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4.<\/p>\n<p># 3. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<p>*   \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uc640\uc758 \uacbd\uc7c1 \uc2ec\ud654: \uac74\uac15\uacfc \uc808\uc81c\ub97c \uc911\uc2dc\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub298\uba74\uc11c \ubb34\uc54c\ucf54\uc62c \ub9e5\uc8fc, \ud649 \uc8fc\uc785 \ud0c4\uc0b0\uc218, \ud504\ub9ac\ubc14\uc774\uc624\ud2f1 \uc18c\ub2e4 \ub4f1 \ub2e4\uc591\ud55c \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uac00 \ub77c\uac70 \uc2dc\uc7a5\uc744 \uc7a0\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AB\uc778\ubca0\ube0c, \ud558\uc774\ub124\ucf04 \ub4f1 \uc8fc\uc694 \uae30\uc5c5\ub4e4\ub3c4 0.0% \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uac15\ud654\ud558\uba70 \uacbd\uc7c1\uc5d0 \ub300\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc18c\ube44\uc790 \uac74\uac15 \uc758\uc2dd \uace0\uc870: \ubc00\ub808\ub2c8\uc5bc \ubc0f Z\uc138\ub300\ub294 \uc804\ud1b5\uc801\uc778 \ub9e5\uc8fc\ub97c \uba40\ub9ac\ud558\uace0 \uc808\uc81c\ub41c \uc74c\uc8fc\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc601\uad6d\uc758 \ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc131\uc778\uc758 76% \uc774\uc0c1\uc774 \uc758\uc2dd\uc801\uc73c\ub85c \uc54c\ucf54\uc62c \uc12d\ucde8\ub97c \uc904\uc774\uace0 \uc788\uc73c\uba70, \uc815\ubd80\uc758 \uc54c\ucf54\uc62c \uacbd\uace0 \ub77c\ubca8 \ubd80\ucc29 \ubc0f \uacf5\uc911 \ubcf4\uac74 \ucea0\ud398\uc778\ub3c4 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \uac15\ud654\ud558\uc5ec \uc804\ud1b5 \ub77c\uac70\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 4. \uc138\uadf8\uba3c\ud2b8\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \uc81c\ud488 \uc720\ud615\ubcc4:<br \/>\n    *   \ud398\uc77c \ub77c\uac70: 2024\ub144 \uc804 \uc138\uacc4 \ub9e4\ucd9c\uc758 74.80%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\ubccd\uace0 \uc0c1\ucf8c\ud55c \ub9db, \ud3ed\ub113\uc740 \ub300\uc911\uc131, \uad11\ubc94\uc704\ud55c \uc720\ud1b5\ub9dd\uc774 \uac15\uc810\uc785\ub2c8\ub2e4.<br \/>\n    *   \ub2e4\ud06c \ub77c\uac70: 2030\ub144\uae4c\uc9c0 3.40%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubd80\ubb38\uc785\ub2c8\ub2e4. \ud48d\ubd80\ud558\uace0 \ub9e5\uc544\ud5a5\uc774 \uac15\ud558\uba70 \ud06c\ub798\ud504\ud2b8 \uc911\uc2ec\uc758 \ud48d\ubbf8\ub97c \uc120\ud638\ud558\ub294 \uc18c\ube44\uc790\uce35\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uce74\ud14c\uace0\ub9ac\ubcc4:<br \/>\n    *   \uc2a4\ud0e0\ub2e4\ub4dc \ub77c\uac70: 2024\ub144 \ub9e4\ucd9c\uc758 61.30%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \ub9e4\ub825, \uc800\ub834\ud55c \uac00\uaca9, \ub300\ub7c9 \uc0dd\uc0b0\uc744 \ud1b5\ud55c \uaddc\ubaa8\uc758 \uacbd\uc81c \uc2e4\ud604\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<br \/>\n    *   \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70: 2030\ub144\uae4c\uc9c0 4.56%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud569\ub2c8\ub2e4. \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00\uc640 \ud488\uc9c8, \uc7a5\uc778\uc815\uc2e0, \ub3c5\ud2b9\ud55c \ud48d\ubbf8\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654\uac00 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uc720\ud615\ubcc4:<br \/>\n    *   \uc720\ub9ac\ubcd1: 2024\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 47.20%\ub85c \uc9c0\ubc30\uc801\uc785\ub2c8\ub2e4. \ud504\ub9ac\ubbf8\uc5c4 \ud488\uc9c8, \uc804\ud1b5, \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \uac15\ud558\uba70, \ubc14, \ub808\uc2a4\ud1a0\ub791 \ub4f1\uc5d0\uc11c \uc120\ud638\ub429\ub2c8\ub2e4.<br \/>\n    *   \uae08\uc18d \uce94: 2030\ub144\uae4c\uc9c0 3.89%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud569\ub2c8\ub2e4. \uac00\ubccd\uace0 \ud734\ub300\ud558\uae30 \uc26c\uc6b0\uba70 \uae68\uc9c0\uc9c0 \uc54a\ub294 \ud3b8\ub9ac\ud568\uacfc \ub9db \ubcf4\uc874, \ub192\uc740 \uc7ac\ud65c\uc6a9\ub960\uc774 \uac15\uc810\uc785\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4:<br \/>\n    *   \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade): 2024\ub144 37.70%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uba70 3.80%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud569\ub2c8\ub2e4. \ubc14, \ud38d, \ub808\uc2a4\ud1a0\ub791 \ub4f1\uc740 \uc0ac\ud68c\uc801\uc774\uace0 \uccb4\ud5d8\uc801\uc778 \ubd84\uc704\uae30\ub97c \uc81c\uacf5\ud558\uba70, \uc18c\uaddc\ubaa8 \uc591\uc870\uc7a5\uc758 \ud655\uc0b0\uacfc \uc9c0\uc5ed \ub9e5\uc8fc\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uac00 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade): \uc288\ud37c\ub9c8\ucf13, \ud3b8\uc758\uc810 \ub4f1\uc740 \uafb8\uc900\ud558\uc9c0\ub9cc \uc644\ub9cc\ud55c \uc131\uc7a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ud3b8\ub9ac\ud568, \uad11\ubc94\uc704\ud55c \uc18c\ub9e4 \uc811\uadfc\uc131, \uc804\uc790\uc0c1\uac70\ub798 \ud310\ub9e4 \uc99d\uac00\uac00 \uc131\uacf5 \uc694\uc778\uc785\ub2c8\ub2e4.<\/p>\n<p># 5. \uc9c0\uc5ed\ubcc4 \uc2dc\uc7a5 \ubd84\uc11d<\/p>\n<p>*   \uc720\ub7fd: 2024\ub144 \uc804 \uc138\uacc4 \ub9e4\ucd9c\uc758 45.60%\ub97c \ucc28\uc9c0\ud558\ub294 \ucd5c\ub300 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \ud48d\ubd80\ud55c \uc591\uc870 \uc720\uc0b0, \uc8fc\ub958 \ubc0f \ud06c\ub798\ud504\ud2b8 \ub77c\uac70\uc5d0 \ub300\ud55c \uacac\uace0\ud55c \uc218\uc694, \uc625\ud1a0\ubc84\ud398\uc2a4\ud2b8\uc640 \uac19\uc740 \ud65c\uae30\ucc2c \uc628\ud2b8\ub808\uc774\ub4dc \ubb38\ud654\uac00 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2030\ub144\uae4c\uc9c0 5.18%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00, \ube60\ub978 \ub3c4\uc2dc\ud654, \uac00\ubcbc\uc6b4 \ub77c\uac70\ub97c \uc120\ud638\ud558\ub294 \ub530\ub73b\ud55c \uae30\ud6c4, \uc720\ub9ac\ud55c \uc138\uae08 \uc815\ucc45\uc774 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4.<br \/>\n*   \ubd81\ubbf8: \uafb8\uc900\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uba70 \uc2a4\ud0e0\ub2e4\ub4dc \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc218\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud06c\ub798\ud504\ud2b8 \ub9e5\uc8fc \uc2dc\uc7a5\uc758 \uc131\uc7a5\uacfc \uc800\uc54c\ucf54\uc62c \ubc0f \ubb34\uc54c\ucf54\uc62c \ub300\uc548\uc5d0 \ub300\ud55c \ucd94\uc138\ub85c \uc778\ud574 \uc218\uc694\uac00 \uc77c\ubd80 \uc0c1\uc1c4\ub429\ub2c8\ub2e4.<\/p>\n<p># 6. \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uae30\uc5c5<\/p>\n<p>\uae00\ub85c\ubc8c \ub77c\uac70 \uc2dc\uc7a5\uc740 Anheuser-Busch InBev(AB\uc778\ubca0\ube0c)\uc640 \uac19\uc740 \uc18c\uc218\uc758 \uc9c0\ubc30\uc801\uc778 \ub300\ud615 \uc591\uc870\uc5c5\uccb4\uc640 \uc218\ub9ce\uc740 \ud06c\ub798\ud504\ud2b8 \ubc0f \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4 \uac04\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \uc81c\ud488 \ud601\uc2e0(\uc800\uc54c\ucf54\uc62c, \ubb34\uc54c\ucf54\uc62c, \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70), \uc9c0\uc18d\uac00\ub2a5\ud55c \uc591\uc870 \uad00\ud589(\uc608: \ud558\uc774\ub124\ucf04\uc758 \uce5c\ud658\uacbd \ubb3c \uc0ac\uc6a9 \ubc0f \ud3ec\uc7a5), \ub514\uc9c0\ud138\ud654, \uc804\uc790\uc0c1\uac70\ub798 \ud655\uc7a5, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce7c\uc2a4\ubc84\uadf8 \ub374\ub9c8\ud06c\ub294 2025\ub144 6\uc6d4 100% \uc7ac\uc0dd \ubc29\uc2dd\uc73c\ub85c \uc7ac\ubc30\ub41c \ubcf4\ub9ac \ub9e5\uc544\ub85c \ub9cc\ub4e0 &#8216;\uadf8\ub85c\ubd84\ud2b8(Grobund)&#8217; \ub9e5\uc8fc\ub97c \ucd9c\uc2dc\ud558\uba70 2040\ub144\uae4c\uc9c0 \ubaa8\ub4e0 \uc0dd\uc0b0\uc744 \uc7ac\uc0dd \uace1\ubb3c\ub85c \uc804\ud658\ud558\uaca0\ub2e4\ub294 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud558\ub294 \ub4f1 \uc9c0\uc18d\uac00\ub2a5\uc131 \ub178\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uae30\uc5c5\uc73c\ub85c\ub294 Anheuser-Busch InBev SA\/NV, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company, China Resources Snow Breweries Ltd \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \ub77c\uac70 \uc2dc\uc7a5 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \ub77c\uac70 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778, \uc81c\uc57d \uc694\uc778, \uc138\ubd84\ud654 \ubc0f \uacbd\uc7c1 \ud658\uacbd\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. \uc5f0\uad6c\ub294 \uc2dc\uc7a5 \uc815\uc758 \ubc0f \uac00\uc815\uc744 \ubc14\ud0d5\uc73c\ub85c \uc9c4\ud589\ub418\uc5c8\uc73c\uba70, \uc0c1\uc138\ud55c \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \ud1b5\ud574 \uc2e0\ub8b0\uc131 \uc788\ub294 \ub370\uc774\ud130\ub97c \ub3c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \ud604\ud669 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\n\uae00\ub85c\ubc8c \ub77c\uac70 \uc2dc\uc7a5\uc740 2025\ub144 6,957\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144\uae4c\uc9c0 7,987\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uc774\ub294 \uafb8\uc900\ud55c \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc744 \ud1b5\ud574 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc694\uc778<br \/>\n*   \uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778: \ud06c\ub798\ud504\ud2b8 \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00, \uc18c\uaddc\ubaa8 \uc591\uc870\uc7a5(\ub9c8\uc774\ud06c\ub85c\ube0c\ub8e8\uc5b4\ub9ac) \ubc0f \ud2b9\uc218 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5, \uc591\uc870 \uae30\uc220 \ud601\uc2e0, \uc800\uc54c\ucf54\uc62c\/\ubb34\uc54c\ucf54\uc62c\/\uae00\ub8e8\ud150 \ud504\ub9ac \ub77c\uac70\uc758 \uc778\uae30 \uc0c1\uc2b9, \ud55c\uc815\ud310\/\uc2dc\uc98c\ubcc4\/\ud558\uc774\ube0c\ub9ac\ub4dc \ub77c\uac70 \uc2a4\ud0c0\uc77c\uc758 \ub4f1\uc7a5, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc591\uc870 \uad00\ud589\uc758 \ud655\uc0b0 \ub4f1\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778: \ubb34\uc54c\ucf54\uc62c \uc74c\ub8cc\uc640\uc758 \uacbd\uc7c1 \uc2ec\ud654, \uc18c\ube44\uc790\uc758 \uac74\uac15 \uc758\uc2dd \uace0\uc870, \uc6d0\uc790\uc7ac \ube44\uc6a9 \uc0c1\uc2b9, \uc5c4\uaca9\ud55c \uaddc\uc81c \uc81c\ud55c \ub4f1\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \ub3c4\uc804 \uacfc\uc81c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubd84\uc11d<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: \ud398\uc77c \ub77c\uac70, \ub2e4\ud06c \ub77c\uac70 \ubc0f \uae30\ud0c0 \uc81c\ud488 \uc720\ud615\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<br \/>\n*   \uce74\ud14c\uace0\ub9ac\ubcc4: \uc2a4\ud0e0\ub2e4\ub4dc \ub77c\uac70, \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70, \ub7ed\uc154\ub9ac \ub77c\uac70\ub85c \ub098\ub258\uba70, 2024\ub144 \uae30\uc900 \uc2a4\ud0e0\ub2e4\ub4dc \ub77c\uac70\uac00 61.30%\uc758 \uc810\uc720\uc728\ub85c \uc8fc\ub958\ub97c \uc774\ub8e8\uace0 \uc788\uc73c\ub098, \ud504\ub9ac\ubbf8\uc5c4 \ub77c\uac70\ub294 2030\ub144\uae4c\uc9c0 4.56%\uc758 CAGR\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uc720\ud615\ubcc4: \uc720\ub9ac\ubcd1, \uae08\uc18d \uce94 \ubc0f \uae30\ud0c0 \ud3ec\uc7a5 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc18d \uce94\uc740 \ub192\uc740 \uc7ac\ud65c\uc6a9\uc131\uacfc \ud734\ub300\uc131 \ub355\ubd84\uc5d0 3.89%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uba70 \uc720\ub9ac\ubcd1\uc5d0 \ube44\ud574 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade) \ubc0f \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade) \ucc44\ub110\uc744 \ud1b5\ud574 \uc720\ud1b5\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4. 2024\ub144 \uae30\uc900 \uc720\ub7fd\uc774 45.60%\uc758 \uc810\uc720\uc728\ub85c \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ub3c4\uc2dc\ud654, \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00, \ud504\ub9ac\ubbf8\uc5c4\ud654 \ucd94\uc138\uc5d0 \ud798\uc785\uc5b4 2030\ub144\uae4c\uc9c0 5.18%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>4. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\uae00\ub85c\ubc8c \ub77c\uac70 \uc2dc\uc7a5\uc740 \uc0c1\uc704 5\uac1c \uc591\uc870\uc5c5\uccb4\uac00 \uc804\uccb4 \ubb3c\ub7c9\uc758 80% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud560 \uc815\ub3c4\ub85c \ub9e4\uc6b0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uacbd\uc7c1\uc0ac\ub85c\ub294 Anheuser-Busch InBev SA\/NV, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company, China Resources Snow Breweries Ltd, Asahi Group Holdings \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d \ubc0f \uc8fc\uc694 \uae30\uc5c5 \ud504\ub85c\ud544\uc744 \uc0c1\uc138\ud788 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>5. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<br \/>\n\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc758 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uba70, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d, \uacf5\uae09\ub9dd \ubd84\uc11d, \uaddc\uc81c \ud658\uacbd \ubc0f \uae30\uc220 \ub3d9\ud5a5\uc744 \ud3ec\ud568\ud558\uc5ec \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \uc5ed\ud559 \uad00\uacc4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40318","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/40318"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=40318"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/40318\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=40318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=40318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=40318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}