{"id":40528,"date":"2026-02-13T01:11:55","date_gmt":"2026-02-13T01:11:55","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/tag-management-system-market-mordor\/"},"modified":"2026-09-11T14:32:53","modified_gmt":"2026-09-11T05:32:53","slug":"tag-management-system-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/tag-management-system-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/tag-management-system-market_1701762275983_Tag_Management_System_Market1_comapny_loog.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/tag-management-system-market-size-image-1735456211144.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uc131\uacfc\ubb3c<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \uac00\uc815<\/li>\n<li class=\"toc-level-2\">1.3 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \uc5ed\ud559<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc18c\uac1c<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc774\uace0 \uae30\ub2a5\uc774 \ud48d\ubd80\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/li>\n<li class=\"toc-level-3\">4.3.2 \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5<\/li>\n<li class=\"toc-level-3\">4.3.3 \ud1b5\ud569 \uc0dd\ud0dc\uacc4 \uad6c\ucd95 \ub2a5\ub825<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.4.1 \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc758 \ub192\uc740 \ucd08\uae30 \ube44\uc6a9<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.5 \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.6 \uc0b0\uc5c5 \ub9e4\ub825\ub3c4 &#8211; \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.6.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.2 \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.4 \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uc138\ubd84\ud654<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ubc30\ud3ec \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ud074\ub77c\uc6b0\ub4dc<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ucea0\ud398\uc778 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.2.2 \ucf58\ud150\uce20 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.2.3 \uaddc\uc815 \uc900\uc218 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.2.4 \uae30\ud0c0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 BFSI<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc18c\ub9e4 &amp; \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.3.3 \ud5ec\uc2a4\ucf00\uc5b4<\/li>\n<li class=\"toc-level-3\">5.3.4 \uc81c\uc870<\/li>\n<li class=\"toc-level-3\">5.3.5 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.4.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.4.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.4.2.1 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.4.2.2 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.4.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.4.2.4 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.4.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.4.3.1 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.4.3.2 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.4.3.3 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.4.4 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.4.4.1 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-4\">5.4.4.2 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.4.4.3 \uae30\ud0c0 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">5.4.5 \uc911\ub3d9 &amp; \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \ud68c\uc0ac \ud504\ub85c\ud544\n<ul>\n<li class=\"toc-level-3\">6.1.1 Google Inc.<\/li>\n<li class=\"toc-level-3\">6.1.2 Adobe Inc.<\/li>\n<li class=\"toc-level-3\">6.1.3 Tealium, Inc.<\/li>\n<li class=\"toc-level-3\">6.1.4 Ensighten Inc.<\/li>\n<li class=\"toc-level-3\">6.1.5 Qubit Digital Ltd.<\/li>\n<li class=\"toc-level-3\">6.1.6 Signal Group Inc.<\/li>\n<li class=\"toc-level-3\">6.1.7 Hub&#8217;Scan Inc.<\/li>\n<li class=\"toc-level-3\">6.1.8 Piwik Pro Sp. z o.o.<\/li>\n<li class=\"toc-level-3\">6.1.9 OpenX Software Ltd.<\/li>\n<li class=\"toc-level-3\">6.1.10 Fjord Technologies S.A.S.<\/li>\n<li class=\"toc-level-3\">6.1.11 Oracle Corporation<\/li>\n<li class=\"toc-level-3\">6.1.12 Datalicious Pty Ltd.<\/li>\n<li class=\"toc-level-3\">6.1.13 IBM Corporation<\/li>\n<li class=\"toc-level-3\">6.1.14 Yottaa, Inc.<\/li>\n<\/ul>\n<\/li>\n<li><strong>*\ubaa9\ub85d\uc740 \uc644\uc804\ud558\uc9c0 \uc54a\uc74c<\/strong><\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \ud22c\uc790 \ubd84\uc11d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">8. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<\/p>\n<div style=\"font-family:regular_semibold\">\uc774\uc6a9 \uac00\ub2a5 \uc5ec\ubd80\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc74c<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c(Tag Management System, TMS) \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p># 1. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc804\ub9dd<\/p>\n<p>\ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c(Tag Management System, TMS) \uc2dc\uc7a5\uc740 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. 2025\ub144 18\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144\uc5d0\ub294 35\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 14.05%\uc5d0 \ub2ec\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2dc\uc7a5\uc740 \ubc30\ud3ec \uc720\ud615(\ud074\ub77c\uc6b0\ub4dc, \uc628\ud504\ub808\ubbf8\uc2a4), \uc560\ud50c\ub9ac\ucf00\uc774\uc158(\ucea0\ud398\uc778 \uad00\ub9ac, \ucf58\ud150\uce20 \uad00\ub9ac, \uaddc\uc815 \uc900\uc218 \uad00\ub9ac), \ucd5c\uc885 \uc0ac\uc6a9\uc790(BFSI, \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798, \ud5ec\uc2a4\ucf00\uc5b4, \uc81c\uc870) \ubc0f \uc9c0\uc5ed(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc138\ubd84\ud654\ub429\ub2c8\ub2e4. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc774 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ucc28\uc9c0\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \ub0ae\uc740 \ud3b8\uc774\uba70, \uc774\ub294 \uc2dc\uc7a5\uc774 \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p># 2. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778<\/p>\n<p>\ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc740 \uc6f9 \ud398\uc774\uc9c0 \uc870\ud68c\uc218, \uc774\ubca4\ud2b8, \ub9ac\ub9c8\ucf00\ud305 \ubaa9\ub85d, \uad50\ucc28 \ub3c4\uba54\uc778 \ucd94\uc801 \ubc0f \uc778\uc571 \ubd84\uc11d\uc744 \ucd94\uc801\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. TMS\ub294 \uc5c5\ub370\uc774\ud2b8\ub97c \uac04\uc18c\ud654\ud558\uace0, \uc0ac\uc774\ud2b8 \uc911\ub2e8 \uac00\ub2a5\uc131\uc744 \uc904\uc774\uba70, \ud398\uc774\uc9c0 \ub85c\ub529 \uc131\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub294 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120 \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc740 \ub9c8\ucf00\ud130\uac00 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud0dc\uadf8\ub97c \uad00\ub9ac, \uc720\uc9c0 \ubc0f \uad6c\ud604\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc785\ub2c8\ub2e4. \uc774\ub294 \uc6f9 \ud398\uc774\uc9c0, \ube44\ub514\uc624 \ubc0f \uc571\uc758 \ud0dc\uadf8\ub97c \uad00\ub9ac\ud558\ub294 \ub370 \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \uc601\ud5a5\ub825 \ub610\ud55c TMS \uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc911\uc694\ud55c \ub3d9\uc778\uc785\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81, \ud2b8\uc704\ud130, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc740 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \uc704\ud574 \ubc29\ub300\ud55c \uc7a0\uc7ac \uace0\uac1d\uacfc \uc0c1\ud638 \uc791\uc6a9\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. 2022\ub144 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 47\uc5b5 \uba85 \uc774\uc0c1\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud588\uc73c\uba70, 55%\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0, 79.7%\ub294 \uc628\ub77c\uc778 \ub610\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. TMS\ub294 \uc774\ub7ec\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \ud2b8\ub798\ud53d \ubc0f \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ucd94\uc801\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\ud765\uad6d\uc5d0\uc11c \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \ud22c\uc790\ub294 \ub514\uc9c0\ud138 \uc804\ud658\uc73c\ub85c\uc758 \uc8fc\uc694 \uc804\ud658, \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305 \uc0ac\uc6a9 \uc99d\uac00, \uc911\uc18c\uae30\uc5c5(SMB)\uc758 \uae30\uc220 \uac1c\uc120, \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO) \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud504\ub85c\ubaa8\uc158\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\uc220\uc758 \uc9c0\uc18d\uc801\uc778 \ud604\ub300\ud654\uc640 \uac19\uc740 \uc694\uc778\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4.<\/p>\n<p># 3. \uacfc\uc81c \ubc0f \uae30\ud68c<\/p>\n<p>\ud0dc\uadf8 \uad00\ub9ac \uc11c\ube44\uc2a4\uc758 \ub192\uc740 \ucd08\uae30 \ube44\uc6a9\uc740 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \uae30\uc220\uc740 \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc5d0\uac8c\ub294 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc778\uc2dd\ud558\uace0 \uc774\uc5d0 \uc801\uc751\ud558\uc5ec \uc628\ub77c\uc778 \uc785\uc9c0\ub97c \uac15\ud654\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \uc911\uc694\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>COVID-19 \ud32c\ub370\ubbf9\uc740 \uae30\uc5c5\uc758 \uc6f9 \uc874\uc7ac \uad6c\ucd95 \ucd94\uc138\ub97c \uac00\uc18d\ud654\ud588\uc73c\uba70, \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub354 \ub113\uc740 \uace0\uac1d\uce35\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc624\ub298\ub0a0\uc758 \ub514\uc9c0\ud138 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc628\ub77c\uc778 \uc0c1\uac70\ub798 \ubc0f \uc6d0\uaca9 \uadfc\ubb34\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub4dc \uc5c6\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ube4c\ub354\uc758 \uad11\ubc94\uc704\ud55c \uac00\uc6a9\uc131 \ub355\ubd84\uc5d0 \uae30\uc5c5\uc758 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \uad6c\ucd95\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 4. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p>4.1. \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc5d0\uc11c\uc758 \uc911\uc694\uc131<br \/>\n\ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc740 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. TMS\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc704\ud55c \ub354 \ub098\uc740 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\uace0 \uc6f9\uc0ac\uc774\ud2b8 \ucd5c\uc801\ud654\ub97c \uc6a9\uc774\ud558\uac8c \ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc740 \ud2b9\ud788 \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0\uc11c \uc6f9\uc0ac\uc774\ud2b8\uac00 \ube60\ub974\uac8c \ub85c\ub4dc\ub418\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \ud0dc\uadf8\ub294 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \uc774\ud574\uc5d0 \ud544\uc218\uc801\uc774\uc9c0\ub9cc, \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8 \ub85c\ub529 \uc18d\ub3c4\ub97c \ub2a6\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. TMS\ub294 \ubaa8\ubc14\uc77c \uc0ac\uc774\ud2b8\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud0dc\uadf8\ub97c \uc0ac\uc6a9\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\ud328\uc158 \uc0b0\uc5c5\uc740 \ucca8\ub2e8 \uc778\uacf5\uc9c0\ub2a5(AI) \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \uc774\ubbf8\uc9c0\ub97c \uc18d\uc131\ubcc4\ub85c \ubd84\ub958\ud558\uace0 \uc2dd\ubcc4\ud558\ub294 \uc790\ub3d9 \uc81c\ud488 \ud0dc\uae45\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud0dc\uadf8 \ub3c4\uad6c\uc778 Crazyegg\ub294 \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud558\ub294 \ub3d9\uc548 \uc5b4\ub514\ub97c \ud074\ub9ad\ud558\uace0 \ubb34\uc5c7\uc744 \ud074\ub9ad\ud558\ub294\uc9c0 \ucd94\uc801\ud569\ub2c8\ub2e4. \uc774\ub294 \ubc29\ubb38\uc790 \ucc38\uc5ec\ub97c \uc870\uc9c1\ud558\uace0 \ubc29\ubb38\uc790\uac00 \ub5a0\ub098\uae30 \uc804\uc5d0 \uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c \ud0d0\uc0c9\ud588\ub294\uc9c0\ub3c4 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0dc\uadf8 \uad00\ub9ac \uc194\ub8e8\uc158\uc740 \uad6c\ub9e4\uc790\uc758 \ud589\ub3d9\uc744 \uc778\uc2dd\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc720\uc6a9\ud558\uba70, \ud55c \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc628\ub77c\uc778 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc758 40%\ub294 \ucda9\ub3d9 \uad6c\ub9e4\uc758 \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n<p>4.2. \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \uc2dc\uc7a5 \uc9c0\ubc30\ub825<br \/>\n\ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc804 \uc138\uacc4 11\uc5b5 3\ucc9c\ub9cc \uac1c\uc758 \uc6f9\uc0ac\uc774\ud2b8 \uc911 82%\ub294 \ube44\ud65c\uc131 \uc0c1\ud0dc\uc774\uba70, \uc57d 2\uc5b5 \uac1c\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub9cc\uc774 \uae30\ub2a5\ud558\uace0 \ubc29\ubb38\ub429\ub2c8\ub2e4. \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc6f9 \ud2b8\ub798\ud53d\uc758 51.2%\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4. 2022\ub144 \ubbf8\uad6d\uc758 \uc628\ub77c\uc778 \uc1fc\ud551\uac1d \uc218\ub294 2\uc5b5 6\ucc9c 8\ubc31\ub9cc \uba85\uc774\uc5c8\uc73c\uba70, 2025\ub144\uc5d0\ub294 \uc57d 2\uc5b5 8\ucc9c 5\ubc31\ub9cc \uba85\uc73c\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub192\uc740 \uc778\ud130\ub137 \ubcf4\uae09\ub960\uc740 \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778 \uc785\uc9c0\ub97c \ud655\uc7a5\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\uace0 \uc788\uc73c\uba70, \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc740 \uc774\ub7ec\ud55c \uc6f9\uc0ac\uc774\ud2b8\ub97c \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uc774\ubbf8 \uae30\uc220\uc801\uc73c\ub85c \ubc1c\uc804\ub41c \uc9c0\uc5ed\uc774\uba70, \uc628\ub77c\uc778 \uc1fc\ud551, \uad50\uc721, \ubc45\ud0b9 \ub4f1 \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc6f9 \uae30\ubc18 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \ubcf4\uae09\ub960\uc774 \ub192\uc544 \uc804 \uc138\uacc4 \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\ub294 \uc790\uc728 \uc1fc\ud551 \uae30\uc220 \uc2a4\ud0c0\ud2b8\uc5c5 AiFi\uc640 \ud611\ub825\ud558\uc5ec \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4\uc778 &#8216;\uc2a4\ub9c8\ud2b8 \uc2a4\ud1a0\uc5b4 \uc560\ub110\ub9ac\ud2f1\uc2a4(Smart Store Analytics)&#8217;\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 AiFi \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9e4\uc7a5 \ub370\uc774\ud130\ub97c \uac00\uc838\uc640 \uc18c\ub9e4 \uad00\ub9ac\uc790\uac00 \ub9e4\uc7a5 \ub808\uc774\uc544\uc6c3\uacfc \uc7ac\uace0\ub97c \ub354 \uc798 \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc740 \uac01 \uace0\uac1d\uc774 \ud3c9\uade0\uc801\uc73c\ub85c \uc5bc\ub9c8\ub97c \uc9c0\ucd9c\ud558\ub294\uc9c0, \uc5b4\ub5a4 \uc81c\ud488\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\ub294\uc9c0, \ud1b5\ub85c\ub97c \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \ucd94\uc801\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc774 \ud2b9\uc815 \uc9c4\uc5f4\ub300 \uc55e\uc5d0\uc11c \uba38\ubb34\ub294 \uc2dc\uac04\uacfc &#8216;\uc1fc\ud551\uac1d \ud0a4 \ub300\ube44 \ub2e8\uc704 \ud310\ub9e4\ub7c9&#8217; \ube44\uc728\uc744 \ud30c\uc545\ud558\uc5ec \ucd5c\uc801\uc758 \uc120\ubc18 \ubc30\uce58\ub97c \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub3c4\ube44\uc758 \uc120\ud638 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c &#8216;Win with AEP&#8217; \ud504\ub85c\uadf8\ub7a8\uc740 \ubd81\ubbf8, EMEA, APAC \uc9c0\uc5ed\uc744 \ud3ec\ud568\ud558\uc5ec 20\uac1c\uc758 \uad6d\uc81c \ucee8\uc124\ud305 \ubc0f \uc5d0\uc774\uc804\uc2dc\uac00 \ucc38\uc5ec\ud588\uc2b5\ub2c8\ub2e4. DMPG\ub294 \uc5b4\ub3c4\ube44 &#8216;Win with AEP&#8217; \ub300\ud68c\uc5d0\uc11c &#8216;\ucd5c\uace0\uc758 \ucd08\uac1c\uc778\ud654 \uacbd\ud5d8\uc0c1(Best Hyper-Personalised Experience Award)&#8217;\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e4\ub978 \uc870\uc9c1\ub4e4\uc774 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ud558\uc5ec \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud558\uace0 \uac01 \uace0\uac1d \ucc38\uc5ec \uc804\ubc18\uc5d0 \uac78\uccd0 \uc8fc\uc694 \uae30\ud68c\ub97c \uc81c\uacf5\ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p># 5. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc2dc\uc7a5\uc740 \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\ub294 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ud0dc\uadf8 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc744 \ub298\ub9ac\uace0 \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc804\ub7b5\uc801 \ud611\ub825 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \uc810\uc720\uc728\uacfc \uc218\uc775\uc131\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. Google Inc., Adobe Inc., Tealium Inc., Ensighten Inc., Qubit Digital Ltd., Signal Group Inc. \ub4f1\uc774 \uc774 \uc0b0\uc5c5\uc758 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n<p># 6. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2023\ub144 9\uc6d4: Atlan\uc740 \ub370\uc774\ud130 \ud300\uc774 \ucd5c\uc2e0 \ub370\uc774\ud130 \uc2a4\ud0dd \uc804\ubc18\uc5d0 \uac78\uccd0 \ub370\uc774\ud130 \uc811\uadfc\uc744 \uad00\ub9ac\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc778 \ud0dc\uadf8 \uad00\ub9ac(Tag Management)\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ud0dc\uadf8\ub294 \ubbfc\uac10\ud55c \ub370\uc774\ud130\ub97c \uac80\uc0c9, \uaddc\uc815 \uc900\uc218 \ubc0f \ubcf4\ud638 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc704\ud574 \ubaa8\ub2c8\ud130\ub9c1\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130 \uc790\uc0b0\uc5d0 \ud560\ub2f9\ud560 \uc218 \uc788\ub294 \ud544\uc218 \uba54\ud0c0\ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ud0dc\uadf8 \uad00\ub9ac \ucd9c\uc2dc\ub97c \ud1b5\ud574 Atlan\uc740 Atlan \uc548\ud30e\uc73c\ub85c \uc591\ubc29\ud5a5 \ud0dc\uadf8 \uc774\ub3d9\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub370\uc774\ud130 \ud300\uc774 Atlan\uc744 \ud0dc\uadf8\uc758 \uc81c\uc5b4 \ud3c9\uba74\uc73c\ub85c \uc0ac\uc6a9\ud558\uc5ec Atlan\uc758 \ub370\uc774\ud130 \uc790\uc0b0\uc774 \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4\uc758 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ud0dc\uadf8 \uc9c0\uc815\ub418\uace0 \ubcf4\ud638\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<br \/>\n*   2023\ub144 3\uc6d4: \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 IoT \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc758 \uc120\ub3c4\uc801\uc778 \uacf5\uae09\uc5c5\uccb4\uc778 Tapwow\ub294 \ub514\uc9c0\ud138 \ubcf4\uc548 \ubc0f \uc0ac\ubb3c \uc778\ud130\ub137(IoT) \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc778 Identiv\uc640 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc2a4\ub9c8\ud2b8 \ud328\ud0a4\uc9d5\uc744 \uc704\ud55c \ud3ec\uad04\uc801\uc778 IoT \uc194\ub8e8\uc158 \uc138\ud2b8(\uace0\uac1d \ucc38\uc5ec, \uc778\uc99d, \uc81c\ud488 \uc720\uc6a9 \ubc29\uc9c0, \ucd94\uc801\uc131 \ud3ec\ud568)\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. Tapwow\uc758 DIRX2 \uc2a4\ub9c8\ud2b8 \ud328\ud0a4\uc9d5 \ubc0f \uc5f0\uacb0 \uc81c\ud488 \ud50c\ub7ab\ud3fc\uc740 Identiv\uac00 \ud0dc\uadf8 \uad00\ub9ac, \ucf58\ud150\uce20 \uc804\uc1a1 \ubc0f \ubd84\uc11d \uc194\ub8e8\uc158\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\uc785\ub2c8\ub2e4. NFC, QR \ucf54\ub4dc \ubc0f \uc13c\uc11c\ub97c \ub3d9\uc77c\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\ub294 \uc774\uc81c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uae30\uc220\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   2022\ub144 8\uc6d4: \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8 \ucd94\uc801 \ud0dc\uadf8\uc640 \ud1b5\ud569\ub41c \ud398\uc774\uc9c0 \ube4c\ub354 Landingi\ub294 \uae30\uc5c5\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uae30\ub85d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc774\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc5d0\uc11c \ub9e4\ucd9c \uc99d\ub300, \uc804\ud658\uc728 \ud5a5\uc0c1 \ubc0f \uc2dc\uac04 \uc808\uc57d\uc5d0 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   2022\ub144 3\uc6d4: Mouse Flow\uc640 Google Tag\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uae30\uc5c5\uc744 \uc704\ud55c \ud0dc\uadf8 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uacf5\ub3d9 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc7a5\ubc14\uad6c\ub2c8 \uac00\uce58\ub97c Mouseflow \uae30\ub85d \ubcc0\uc218\uc5d0 \ud1b5\ud569\ud558\uc5ec \uc804\ud658 \uac00\uce58\uc640 \uc7a0\uc7ac\uc801\uc778 \ud310\ub9e4 \uc190\uc2e4\uc744 \ucd94\uac00\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ube44\uc6a9 \uc190\uc2e4\uc744 \uc720\ubc1c\ud558\ub294 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   2022\ub144 1\uc6d4: PCI \uc81c\ud488 \uc804\ubb38\uac00\uc640 \ubd81\ubbf8 \uc5d0\ub108\uc9c0 \uc2dc\uc7a5 \ud611\ud68c(NAEMA)\ub294 \uc804\uc790\uc0c1\uac70\ub798\ub97c \uc704\ud574 \uac1c\ubc1c\ub41c e-Tag+\ub97c \ud64d\ubcf4\ud558\ub294 \uc6f9 \uc138\ubbf8\ub098\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc720\ud0c0 \uc8fc\ub9bd \uc804\ub825\uccad(UMPA)\uc740 \uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc7ac\uc0dd \uc5d0\ub108\uc9c0 \uc790\uc6d0 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c e-Tag+\ub85c \uc790\ub3d9\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 7. \uacb0\ub860<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc2dc\uc7a5\uc740 \ub514\uc9c0\ud138 \uc804\ud658 \uac00\uc18d\ud654\uc640 \uc628\ub77c\uc778 \ud65c\ub3d9 \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc5d0\uc11c\uc758 \uc911\uc694\uc131, \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \uae30\uc220\uc801 \uc6b0\uc704, \uadf8\ub9ac\uace0 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uacfc \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc774 \uc2dc\uc7a5\uc758 \ubbf8\ub798\ub97c \ub354\uc6b1 \ubc1d\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \ube44\uc6a9\uc774\ub77c\ub294 \uacfc\uc81c\uac00 \uc788\uc9c0\ub9cc, TMS\ub294 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\ub85c \uc790\ub9ac\ub9e4\uae40\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c(TMS) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. TMS\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub370\uc774\ud130 \uc218\uc9d1 \ucf54\ub4dc(\ud0dc\uadf8)\uc758 \ud6a8\uc728\uc801\uc778 \uad00\ub9ac\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c, \uce21\uc815 \ucf54\ub4dc \uc5c5\ub370\uc774\ud2b8\ub97c \uac04\uc18c\ud654\ud558\uace0, \uc0ac\uc774\ud2b8 \uc911\ub2e8 \uac00\ub2a5\uc131\uc744 \uc904\uc774\uba70, \ud398\uc774\uc9c0 \ub85c\ub529 \uc131\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ud575\uc2ec \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \uce21\uba74\uc5d0\uc11c, \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc2dc\uc7a5\uc740 2024\ub144 15.9\uc5b5 \ub2ec\ub7ec, 2025\ub144 18.5\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc815\ub418\uba70, 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 14.05%\ub97c \uae30\ub85d\ud558\uba70 2030\ub144\uc5d0\ub294 35.7\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc774\uace0 \uae30\ub2a5\uc774 \ud48d\ubd80\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ubc1c\uc804, \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc5d0 \ub300\ud55c \uc694\uad6c \uc99d\ub300, \uadf8\ub9ac\uace0 \ud1b5\ud569\ub41c \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 TMS\uc758 \ub2a5\ub825\uc774 \uaf3d\ud799\ub2c8\ub2e4. \ubc18\uba74, \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \ub3c4\uc785\uc744 \uc704\ud55c \ub192\uc740 \ucd08\uae30 \ube44\uc6a9\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d \ubc0f \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d(\uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825, \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825, \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4)\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \ub9e4\ub825\ub3c4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \ub2e4\uc591\ud55c \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \ubc30\ud3ec \uc720\ud615\ubcc4: \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18(Cloud)\uacfc \uc628\ud504\ub808\ubbf8\uc2a4(On-premises) \ubc29\uc2dd\uc73c\ub85c \ub098\ub269\ub2c8\ub2e4.<br \/>\n*   \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4: \ucea0\ud398\uc778 \uad00\ub9ac, \ucf58\ud150\uce20 \uad00\ub9ac, \uaddc\uc815 \uc900\uc218 \uad00\ub9ac \ubc0f \uae30\ud0c0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc73c\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: BFSI(\uc740\ud589, \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8), \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798, \ud5ec\uc2a4\ucf00\uc5b4, \uc81c\uc870 \ubc0f \uae30\ud0c0 \uc0b0\uc5c5 \ubd84\uc57c\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8(\ubbf8\uad6d, \uce90\ub098\ub2e4), \uc720\ub7fd(\uc601\uad6d, \ub3c5\uc77c, \ud504\ub791\uc2a4, \uae30\ud0c0 \uc720\ub7fd), \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(\uc77c\ubcf8, \uc778\ub3c4, \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591), \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74(\uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8, \uae30\ud0c0 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74), \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub85c \uad11\ubc94\uc704\ud558\uac8c \ubd84\ub958\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, 2025\ub144 \uae30\uc900 \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \ud0dc\uadf8 \uad00\ub9ac \uc2dc\uc2a4\ud15c \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud55c\ud3b8, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc608\uce21 \uae30\uac04(2025-2030\ub144) \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \uc139\uc158\uc5d0\uc11c\ub294 Google Inc., Adobe Inc., Tealium, Inc., Ensighten Inc., Qubit Digital Ltd. \ub4f1\uc744 \ud3ec\ud568\ud55c \uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec \uae30\uc5c5\ub4e4\uc758 \ud504\ub85c\ud544\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ud601\uc2e0\uacfc \uacbd\uc7c1\uc744 \uc8fc\ub3c4\ud558\uba70 \uc2dc\uc7a5 \ubc1c\uc804\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ub610\ud55c \ud22c\uc790 \ubd84\uc11d, \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uba70, \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40528","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/40528"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=40528"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/40528\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=40528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=40528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=40528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}