{"id":40735,"date":"2026-02-13T03:17:44","date_gmt":"2026-02-13T03:17:44","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/global-food-platform-to-consumer-delivery-market-mordor\/"},"modified":"2026-03-27T13:23:17","modified_gmt":"2026-03-27T04:23:17","slug":"global-food-platform-to-consumer-delivery-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/global-food-platform-to-consumer-delivery-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc2dd\ud488 \ud50c\ub7ab\ud3fc \ubc30\ub2ec \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/globalfoodplatformtoconsumerdelivermarket_1658749786871_uber.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/global-food-platform-to-consumer-delivery-market-size-image-1767808818311.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc544\uc2dc\uc544 \ubc0f MENA \uc8fc\uc694 \ub3c4\uc2dc\uc5d0\uc11c \ud035\ucee4\uba38\uc2a4 \u201c10\ubd84\u201d \ubaa8\ub378 \ud655\uc0b0<\/li>\n<li class=\"toc-level-3\">4.2.2 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \ubc18\ubcf5 \uc8fc\ubb38\uc744 \ub298\ub9ac\ub294 \ubc88\ub4e4\ud615 \ub85c\uc5f4\ud2f0 \ubc0f \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc0ac\ubaa8\ud380\ub4dc\uc758 \uc9c0\uc6d0\uc744 \ubc1b\ub294 \uc720\ub7fd\uc758 \uae09\uc18d\ud55c \ud074\ub77c\uc6b0\ub4dc \ud0a4\uce5c \ud655\uc7a5<\/li>\n<li class=\"toc-level-3\">4.2.4 Z\uc138\ub300 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uac74\uac15 \ubc0f \ud2b9\uc218 \uc2dd\ub2e8 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.5 \uc778\ub3c4\uc5d0\uc11c \uc815\ubd80 \uc8fc\ub3c4 \ub514\uc9c0\ud138 \uc0c1\uac70\ub798 \uac1c\ubc29\ud615 \ub124\ud2b8\uc6cc\ud06c(ONDC) \ucd9c\uc2dc<\/li>\n<li class=\"toc-level-3\">4.2.6 OECD \uc2dc\uc7a5\uc5d0\uc11c \ub808\uc2a4\ud1a0\ub791 \uc778\ub825 \ubd80\uc871\uc73c\ub85c \uc6b4\uc601\uc790\ub4e4\uc774 \uc560\uadf8\ub9ac\uac8c\uc774\ud130\ub85c \uc804\ud658<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 EU\uc5d0\uc11c \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec\uc6d0 \ubcf4\ud5d8 \ubc0f \uaddc\uc815 \uc900\uc218 \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.2 \ub3c4\uc2dc\ubcc4 \uc218\uc218\ub8cc \uc0c1\ud55c\uc120\uc73c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15\uc774 \uc2dc\uc7a5\uc744 \uc800\ud574<\/li>\n<li class=\"toc-level-3\">4.3.3 CPRA\/GDPR\uc5d0 \ub530\ub978 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uc18c\uc1a1 \uc704\ud5d8 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.4 \uae31 \uc6cc\ucee4 \uc7ac\ubd84\ub958\ub85c \uc778\ud55c \ubc30\ub2ec\uc6d0 \uacf5\uae09 \ubd88\uc548\uc815\uc131\uc774 \ube44\uc6a9 \uae09\uc99d\uc744 \ucd08\ub798<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.6.1 \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.2 \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.7 \ud22c\uc790 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.8 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uac70\uc2dc \uacbd\uc81c \ub3d9\ud5a5 \ud3c9\uac00<\/li>\n<li class=\"toc-level-2\">4.9 \uc804\ud654 \uc8fc\ubb38\uc5d0\uc11c \uc628\ub77c\uc778 \uc8fc\ubb38\uc73c\ub85c\uc758 \ud328\ub7ec\ub2e4\uc784 \uc804\ud658<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc560\uadf8\ub9ac\uac8c\uc774\ud130<\/li>\n<li class=\"toc-level-3\">5.1.2 \ud480 \uc11c\ube44\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uae30\uae30\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/li>\n<li class=\"toc-level-3\">5.2.2 \ub370\uc2a4\ud06c\ud1b1 \/ \uc6f9<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uacb0\uc81c \ubc29\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ub514\uc9c0\ud138 \uc9c0\uac11 \ubc0f UPI<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc2e0\uc6a9\/\uc9c1\ubd88 \uce74\ub4dc<\/li>\n<li class=\"toc-level-3\">5.3.3 \ud604\uae08 \uacb0\uc81c (COD)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc74c\uc2dd \ubc30\ub2ec \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc989\uc11d\uc2dd\ud488<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc8fc\ubb38 \uc870\ub9ac\uc2dd\ud488<\/li>\n<li class=\"toc-level-3\">5.4.3 \uc2dd\ub8cc\ud488<\/li>\n<li class=\"toc-level-3\">5.4.4 \uae30\ud0c0 \uc74c\uc2dd \ubc30\ub2ec \uc720\ud615<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.2.4 \ubd81\uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.2.5 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \uae30\ud0c0 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.5.4 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \uae30\ud0c0 \uc911\ub3d9<\/li>\n<li class=\"toc-level-3\">5.5.6 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.6.1 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.6.2 \uae30\ud0c0 \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uac00\uc6a9 \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 \uc6b0\ubc84 \ud14c\ud06c\ub180\ub85c\uc9c0\uc2a4 Inc. (\uc6b0\ubc84 \uc774\uce20)<\/li>\n<li class=\"toc-level-3\">6.4.2 \ub3c4\uc5b4\ub300\uc2dc Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 \uba54\uc774\ud22c\uc548 \ub514\uc5d4\ud551<\/li>\n<li class=\"toc-level-3\">6.4.4 \ub51c\ub9ac\ubc84\ub9ac \ud788\uc5b4\ub85c SE<\/li>\n<li class=\"toc-level-3\">6.4.5 \uc800\uc2a4\ud2b8 \uc787 \ud14c\uc774\ud06c\uc5b4\uc6e8\uc774\ub2f7\ucef4 N.V.<\/li>\n<li class=\"toc-level-3\">6.4.6 \uc870\ub9c8\ud1a0 Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.7 \ubc88\ub4e4 \ud14c\ud06c\ub180\ub85c\uc9c0\uc2a4 Pvt Ltd. (\uc2a4\uc704\uae30)<\/li>\n<li class=\"toc-level-3\">6.4.8 \uadf8\ub7a9 \ud640\ub529\uc2a4 Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.9 \ub77c\ud53c Inc.<\/li>\n<li class=\"toc-level-3\">6.4.10 iFood \ub2f7\ucef4 \uc544\uc820\uc2dc\uc544 \ub370 \ub808\uc2a4\ud1a0\ub791\ud14c\uc2a4 \uc628\ub77c\uc778 S.A.<\/li>\n<li class=\"toc-level-3\">6.4.11 \uc5b4\ub7ec\uba38 (\uc54c\ub9ac\ubc14\ubc14 \uadf8\ub8f9 \ud640\ub529 Ltd.)<\/li>\n<li class=\"toc-level-3\">6.4.12 \ud3ec\uc2a4\ud2b8\uba54\uc774\uce20 LLC<\/li>\n<li class=\"toc-level-3\">6.4.13 \ud478\ub4dc\ud310\ub2e4 (\uadf8\ub85c\uc2a4\ud3f0\ub4dc SE)<\/li>\n<li class=\"toc-level-3\">6.4.14 \ub51c\ub9ac\ubc84\ub8e8 plc<\/li>\n<li class=\"toc-level-3\">6.4.15 \ucc28\uc6b0\ub098\uc6b0 Inc.<\/li>\n<li class=\"toc-level-3\">6.4.16 \uace0\uc81d \ud14c\ud06c (\uace0\ud478\ub4dc)<\/li>\n<li class=\"toc-level-3\">6.4.17 \ud0c8\ub77c\ubc14\ud2b8 \uc911\ub3d9 LLC<\/li>\n<li class=\"toc-level-3\">6.4.18 \uba54\ub274\ub85c\uadf8 Pty Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.19 \ubcfc\ud2b8 \ub808\uc2a4\ud1a0\ub791 \ud50c\ub7ab\ud3fc<\/li>\n<li class=\"toc-level-3\">6.4.20 \ubcfc\ud2b8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 Oy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc74c\uc2dd \ud50c\ub7ab\ud3fc-\uc18c\ube44\uc790 \ubc30\ub2ec \uc2dc\uc7a5 \uaddc\ubaa8, \ub3d9\ud5a5 \ubc0f \uc810\uc720\uc728 \ubcf4\uace0\uc11c 2031: \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>Mordor Intelligence \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \uc74c\uc2dd \ud50c\ub7ab\ud3fc-\uc18c\ube44\uc790 \ubc30\ub2ec \uc2dc\uc7a5\uc740 2026\ub144 4,676\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 7,900\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04(2026-2031) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 11.07%\ub97c \uae30\ub85d\ud560 \uac83\uc785\ub2c8\ub2e4. \uc5f0\uad6c \uae30\uac04\uc740 2020\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc774\uba70, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 &#8216;\uc911\uac04&#8217; \uc218\uc900\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc740 \uc544\uc2dc\uc544 \ubc0f \uc911\ub3d9 \uc8fc\uc694 \ub3c4\uc2dc\uc758 &#8217;10\ubd84 \uc774\ub0b4 \ubc30\uc1a1&#8217;\uc744 \uc57d\uc18d\ud558\ub294 \ud035\ucee4\uba38\uc2a4 \ub3c4\uc785, \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \uad6c\ub3c5 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uc131\uc219, \uc2e0\ud765 \uacbd\uc81c\uad6d\uc758 \ub514\uc9c0\ud138 \uc9c0\uac11 \ucc44\ud0dd \uac00\uc18d\ud654\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ud480\uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ud1b5\ud569 \ubb3c\ub958\ub97c \ud1b5\ud574 \ubc30\uc1a1 \uc18d\ub3c4\uc640 \uc2e0\ub8b0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \ud558\uc774\ud37c\ub85c\uceec \ub9c8\uc774\ud06c\ub85c \ud480\ud544\uba3c\ud2b8 \uc13c\ud130\ub294 \uc8fc\ubb38 \ubc00\ub3c4\uc640 \uc7ac\uace0 \ud68c\uc804\uc728\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc728\uc8fc\ud589\ucc28, AI \uae30\ubc18 \uacbd\ub85c \ucd5c\uc801\ud654, \ud074\ub77c\uc6b0\ub4dc \ud0a4\uce5c \ub124\ud2b8\uc6cc\ud06c\ub294 \ubc30\uc1a1 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uace0 \ucc28\ubcc4\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc778\ub3c4 ONDC(Open Network for Digital Commerce) \ubc0f \uc720\ub7fd\uc758 \uae31 \uc6cc\ucee4 \uc9c0\uce68\uacfc \uac19\uc740 \uaddc\uc81c \ubcc0\ud654\ub294 \uacbd\uc7c1 \ud658\uacbd\uc744 \uc7ac\ud3b8\ud558\uace0 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \uc120\ub450 \uae30\uc5c5 \uac04\uc758 \uc804\ub7b5\uc801 \ud1b5\ud569\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ubcf4\uace0\uc11c \uc694\uc57d:<\/p>\n<p>*   \uc0ac\uc5c5 \ubaa8\ub378: 2025\ub144 \uae30\uc900 \uc560\uadf8\ub9ac\uac8c\uc774\ud130 \ud50c\ub7ab\ud3fc\uc774 60.95%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c \uc120\ub450\ub97c \ucc28\uc9c0\ud588\uc73c\ub098, \ud480\uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc740 2031\ub144\uae4c\uc9c0 14.39%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uae30\uae30: 2025\ub144 \ub9e4\ucd9c\uc758 85.60%\ub294 \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \ubc1c\uc0dd\ud588\uc73c\uba70, \ub370\uc2a4\ud06c\ud1b1\/\uc6f9 \uc778\ud130\ud398\uc774\uc2a4\ub294 2031\ub144\uae4c\uc9c0 6.82%\uc758 \uc0c1\ub300\uc801\uc73c\ub85c \uc644\ub9cc\ud55c CAGR\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   \uacb0\uc81c \ubc29\uc2dd: 2025\ub144 \ub514\uc9c0\ud138 \uc9c0\uac11 \ubc0f UPI \uc2dc\uc2a4\ud15c\uc774 49.15%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\uba70, 13.02%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc74c\uc2dd \ubc30\ub2ec \uc720\ud615: 2025\ub144 \uc2dd\ub8cc\ud488 \ubc0f \ud3b8\uc758\uc810 \uc8fc\ubb38\uc774 \ub9e4\ucd9c\uc758 28.60%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 14.18%\uc758 CAGR\ub85c \ubaa8\ub4e0 \uc11c\ube44\uc2a4 \ub77c\uc778 \uc911 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed: \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 42.40%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 2031\ub144\uae4c\uc9c0 13.88%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc73c\ub85c \ub0a8\uc544\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \uc74c\uc2dd \ud50c\ub7ab\ud3fc-\uc18c\ube44\uc790 \ubc30\ub2ec \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825:<\/p>\n<p>\uc8fc\uc694 \ub3d9\uc778:<\/p>\n<p>*   \uc544\uc2dc\uc544 \ubc0f MENA \ub3c4\uc2dc\uc758 \ud035\ucee4\uba38\uc2a4 &#8217;10\ubd84 \ubc30\uc1a1&#8217; \ubaa8\ub378 \ud655\uc0b0: \uc989\uc2dc \ubc30\uc1a1 \uc5c5\uccb4\ub4e4\uc740 \uc8fc\uc694 \uc778\uad6c \ubc00\uc9d1 \uc9c0\uc5ed 2km \uc774\ub0b4\uc5d0 \ub2e4\ud06c \uc2a4\ud1a0\uc5b4\ub97c \ubc30\uce58\ud558\uc5ec \uc6d4 \uc7ac\uace0 \ud68c\uc804\uc728\uc744 15\ud68c \uc774\uc0c1\uc73c\ub85c \ub192\uc774\uace0 10\ubd84 \uc774\ub0b4 \ubc30\uc1a1\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. Meituan\uc758 2025\ub144 1\ubd84\uae30 \ub9e4\ucd9c\uc740 121\uc5b5 \ub2ec\ub7ec\ub85c \uc99d\uac00\ud588\uc73c\uba70, \ube44\uc2dd\ud488 \ubd80\ubb38 \uc131\uc7a5\uc758 60%\uac00 \uc989\uc2dc \ubc30\uc1a1 \uc8fc\ubb38\uc5d0\uc11c \ub098\uc654\uc2b5\ub2c8\ub2e4. \ub192\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960, \ubc00\uc9d1\ub41c \uad50\ud1b5\ub9dd, \ud3b8\uc758\uc131\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc9c0\ubd88 \uc758\uc0ac\uac00 \uc774 \ubaa8\ub378\uc758 \uae30\ubc18\uc785\ub2c8\ub2e4.<br \/>\n*   \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \ubc88\ub4e4 \ub85c\uc5f4\ud2f0 \ubc0f \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8 \ud65c\uc131\ud654: DoorDash\uc758 DashPass\ub294 2025\ub144 1\ubd84\uae30\uc5d0 \uad6c\ub3c5\uc790 \uae30\ub85d\uc744 \uacbd\uc2e0\ud558\uba70 30\uc5b5 \ub2ec\ub7ec \ub9e4\ucd9c\uc5d0 \uae30\uc5ec\ud588\uace0, \ud68c\uc6d0\ub4e4\uc758 \uad6c\ub9e4 \ube48\ub3c4\ub97c 40-60% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Uber\uc758 \uba64\ubc84\uc2ed \ub4f1\uae09\uc740 \ub2e8\uc77c \uc81c\ud488 \uc0ac\uc6a9\uc790\ubcf4\ub2e4 3\ubc30 \uc774\uc0c1\uc758 \uc9c0\ucd9c\uc744 \uc720\ub3c4\ud558\uba70, \ub2e4\uc911 \uc11c\ube44\uc2a4 \uc0dd\ud0dc\uacc4 \ub0b4 \uad50\ucc28 \ud310\ub9e4 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n*   \uc0ac\ubaa8\ud380\ub4dc \uc9c0\uc6d0 \uc720\ub7fd \ud074\ub77c\uc6b0\ub4dc \ud0a4\uce5c\uc758 \uae09\uc18d\ud55c \ud655\uc7a5: \uc0ac\ubaa8\ud380\ub4dc\ub294 \uac00\uc0c1 \ube0c\ub79c\ub4dc\uc758 \uc9c4\uc785 \ube44\uc6a9\uc744 60-80% \uc808\uac10\ud558\ub294 \ubd84\uc0b0\ud615 \uc870\ub9ac \ud5c8\ube0c\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \ud0a4\uce5c\uc740 \uac04\uc811\ube44 \uc808\uac10\uacfc \ub192\uc740 \uc8fc\ubb38 \ucc98\ub9ac\ub7c9\uc744 \ud1b5\ud574 \uc804\ud1b5\uc801\uc778 \ub9e4\uc7a5\ubcf4\ub2e4 25-30% \ub192\uc740 \ub9c8\uc9c4\uc744 \uc2e4\ud604\ud569\ub2c8\ub2e4.<br \/>\n*   Z\uc138\ub300 \uc18c\ube44\uc790\uc758 \uac74\uac15 \ubc0f \ud2b9\uc218 \uc2dd\ub2e8 \ud50c\ub7ab\ud3fc \uc218\uc694 \uc99d\uac00: Sweetgreen\uc758 Infinite Kitchens\ub294 \ub85c\ubd07 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec 31.1%\uc758 \ub9e4\uc7a5 \ub9c8\uc9c4\uc744 \uc720\uc9c0\ud558\uba70 \ub2e8\uc704\ub2f9 280\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4. Z\uc138\ub300\uc758 \uae68\ub057\ud558\uace0 \uc724\ub9ac\uc801\uc778 \uc2dd\uc0ac\uc5d0 \ub300\ud55c \uc120\ud638\ub294 \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc744 \uc77c\ubc18 \ud328\uc2a4\ud2b8\ud478\ub4dc\ubcf4\ub2e4 25-30% \ub192\uc785\ub2c8\ub2e4.<br \/>\n*   \uc778\ub3c4 \uc815\ubd80 \uc8fc\ub3c4 ONDC(Open Network for Digital Commerce) \ucd9c\uc2dc: ONDC\ub294 UPI \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc744 \ud65c\uc6a9\ud558\uc5ec \uac70\uc758 \uc81c\ub85c\uc5d0 \uac00\uae4c\uc6b4 \uc218\uc218\ub8cc\ub85c \ubaa8\ub4e0 \uc9c0\uac11 \uc0ac\uc6a9\uc790\uac00 \ubaa8\ub4e0 \ud310\ub9e4\uc790\uc640 \uac70\ub798\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. 2024\ub144 12\uc6d4\uae4c\uc9c0 \ub204\uc801 710\ub9cc \uac74\uc758 \uac70\ub798\ub97c \ucc98\ub9ac\ud588\uc73c\uba70, \uc774 \uc911 32.5%\uac00 \uc74c\uc2dd \ubc30\ub2ec\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   OECD \uc2dc\uc7a5\uc5d0\uc11c \ub808\uc2a4\ud1a0\ub791 \uc778\ub825 \ubd80\uc871\uc73c\ub85c \uc778\ud55c \uc560\uadf8\ub9ac\uac8c\uc774\ud130 \uc758\uc874\ub3c4 \uc99d\uac00: \uc778\ub825 \ubd80\uc871\uc740 \ub808\uc2a4\ud1a0\ub791 \uc6b4\uc601\uc790\ub4e4\uc774 \uc560\uadf8\ub9ac\uac8c\uc774\ud130 \ud50c\ub7ab\ud3fc\uc5d0 \ub354 \uc758\uc874\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc81c\uc57d \uc694\uc778:<\/p>\n<p>*   EU\uc758 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec\uc6d0 \ubcf4\ud5d8 \ubc0f \uaddc\uc815 \uc900\uc218 \ube44\uc6a9 \uc99d\uac00: \uc0c8\ub85c\uc6b4 EU \uc9c0\uce68\uc740 \ud50c\ub7ab\ud3fc\uc774 \uc0ac\uace0 \ubcf4\ud5d8 \ubc0f \ucd5c\uc800 \uc784\uae08 \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\uc5ec \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c \uaddc\uc815 \uc900\uc218 \ube44\uc6a9\uc744 35-45% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub3c4\uc2dc\ubcc4 \uc218\uc218\ub8cc \uc0c1\ud55c\uc81c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15: \ub274\uc695, \ub85c\uc2a4\uc564\uc824\ub808\uc2a4, \uc2dc\uce74\uace0 \ub4f1 \ub3c4\uc2dc\uc758 15% \ubc30\ub2ec \uc218\uc218\ub8cc \uc81c\ud55c\uc740 \ud3c9\uade0 \uc218\uc218\ub8cc \uc218\uc775\uc744 \uac10\uc18c\uc2dc\ud0a4\uace0 \uc8fc\ubb38\ub7c9 \uac10\uc18c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<br \/>\n*   CPRA\/GDPR \ud558\uc758 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uc18c\uc1a1 \uc704\ud5d8 \uc99d\uac00: \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654\ub294 \ud50c\ub7ab\ud3fc\uc5d0 \ucd94\uac00\uc801\uc778 \ubc95\uc801 \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4.<br \/>\n*   \uae31 \uc6cc\ucee4 \uc7ac\ubd84\ub958\ub85c \uc778\ud55c \ubc30\ub2ec\uc6d0 \uacf5\uae09 \ubcc0\ub3d9\uc131: \uae31 \uc6cc\ucee4 \uc7ac\ubd84\ub958\ub294 \ubc30\ub2ec\uc6d0 \uacf5\uae09\uc758 \ubcc0\ub3d9\uc131\uc744 \uc57c\uae30\ud558\uace0 \ube44\uc6a9 \uc0c1\uc2b9\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d:<\/p>\n<p>*   \uc0ac\uc5c5 \ubaa8\ub378: \uc560\uadf8\ub9ac\uac8c\uc774\ud130\uac00 60.95%\uc758 \uc810\uc720\uc728\ub85c \uc9c0\ubc30\uc801\uc774\uc9c0\ub9cc, \ud480\uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc740 14.39%\uc758 CAGR\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70 \uaca9\ucc28\ub97c \uc904\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud480\uc11c\ube44\uc2a4 \ubaa8\ub378\uc740 \ubc30\ub2ec\uc6d0 \ud488\uc9c8, \ub3d9\uc801 \ubc30\uce58, \ub4dc\ub86d \ubc00\ub3c4 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \ud1b5\uc81c\ub97c \ud1b5\ud574 15-20% \ub354 \uc9e7\uc740 \ubc30\ub2ec \uc2dc\uac04\uacfc \uc6b0\uc218\ud55c NPS(\uc21c\ucd94\ucc9c\uace0\uac1d\uc9c0\uc218)\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. DoorDash\uc758 2025\ub144 1\ubd84\uae30 \uc870\uc815 EBITDA\ub294 5\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc73c\uba70, \uc774\ub294 \uc790\uc728\uc8fc\ud589 \ubc34 \uc2dc\ubc94 \uc6b4\uc601 \ud655\ub300\uc5d0 \ub530\ub978 \uac83\uc785\ub2c8\ub2e4. \uc560\uadf8\ub9ac\uac8c\uc774\ud130\ub294 \ub0ae\uc740 \ucd08\uae30 \uc790\ubcf8\uc73c\ub85c \ube60\ub978 \uc9c0\ub9ac\uc801 \ud655\uc7a5\uc774 \uac00\ub2a5\ud558\uc9c0\ub9cc, \ub9c8\uc9c4 \uc555\ubc15\uc774 \uc2ec\ud654\ub418\uba74\uc11c \uc120\ub450 \uc560\uadf8\ub9ac\uac8c\uc774\ud130\ub4e4\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \uc6b4\uc601\uc73c\ub85c \uc804\ud658\ud558\uace0, \ubc30\ub2ec \uc790\uc0b0\uc744 \uc778\uc218\ud558\uba70, \uace0\uc2a4\ud2b8 \ud0a4\uce5c\uc744 \uacf5\ub3d9 \ubc30\uce58\ud558\uc5ec \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ud1b5\uc81c\ub97c \ubaa8\ubc29\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uae30\uae30: \ubaa8\ubc14\uc77c \ucc44\ub110\uc740 2025\ub144 \ucd1d \uc0c1\ud488 \uac00\uce58(GMV)\uc758 85.60%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc571 \uc911\uc2ec \ub514\uc790\uc778\uc740 GPS, \uc0dd\uccb4 \uc778\uc2dd, \uc2e4\uc2dc\uac04 \uba54\uc2dc\uc9d5\uc744 \ud65c\uc6a9\ud558\uba70, 5G \ub3c4\uc785\uc740 \ud48d\ubd80\ud55c \uc774\ubbf8\uc9c0\uc640 AR \uba54\ub274 \ubbf8\ub9ac\ubcf4\uae30\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. AI \uae30\ubc18 \uc7ac\uc8fc\ubb38 \ud504\ub86c\ud504\ud2b8\uc640 \uc74c\uc131 \ud65c\uc131\ud654 \uacb0\uc81c\ub294 \uad6c\ub9e4 \uacbd\ub85c\ub97c \uac04\uc18c\ud654\ud558\uc5ec \uc804\ud658\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc758 \uc6b0\uc704\ub294 \ub370\uc774\ud130 \uc774\uc810\uc744 \uac15\ud654\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc774\ub3d9, \uccb4\ub958 \uc2dc\uac04, \ud0ed \ud328\ud134\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc6d0\uaca9 \uce21\uc815\uc740 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uc5ec \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc744 8-10% \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \uacb0\uc81c \ubc29\uc2dd: \ub514\uc9c0\ud138 \uc9c0\uac11 \ubc0f UPI\ub294 2025\ub144 \uc8fc\ubb38 \uae08\uc561\uc758 49.15%\ub97c \ucc98\ub9ac\ud588\uc73c\uba70, 13.02%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \uacb0\uc81c \ud750\ub984\uc740 \uce74\ub4dc \uc785\ub825 \ub9c8\ucc30\uc744 \uc81c\uac70\ud558\uace0, \uc989\uc2dc \uc740\ud589 \ub808\uc77c\uc740 \ud310\ub9e4\uc790\uc758 \uc815\uc0b0 \ube44\uc6a9\uc744 \uc808\uac10\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc740 \uac70\ub798 \ub370\uc774\ud130\uc5d0 \uc2e0\uc6a9 \ud55c\ub3c4, \uce90\uc2dc\ubc31 \ubcf4\uc0c1, \uc911\uc18c\uae30\uc5c5 \ub300\ucd9c\uc744 \ucd94\uac00\ud558\uc5ec \ubc30\ub2ec \uc678 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce74\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c \uc5ec\uc804\ud788 \uc0c1\ub2f9\ud55c \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uba70, \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ud604\uae08 \uc0ac\uc6a9\uc774 \uac10\uc18c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc74c\uc2dd \ubc30\ub2ec \uc720\ud615: \uc870\ub9ac\ub41c \uc2dd\uc0ac\uac00 \uc77c\uc77c \uc8fc\ubb38 \uac74\uc218\ub97c \uacc4\uc18d \uc9c0\ubc30\ud558\uc9c0\ub9cc, \uc2dd\ub8cc\ud488 \ubc0f \ud3b8\uc758\uc810 \ubc30\uc1a1\uc740 14.18%\uc758 CAGR\uc744 \uae30\ub85d\ud558\uba70 2025\ub144 1,204\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. 15\ubd84 \uc774\ub0b4 \uc2dd\ub8cc\ud488 \ubc30\uc1a1\uc740 \uac00\uad6c\ub4e4\uc774 \uc8fc\uac04 \uc1fc\ud551\uc744 \uc0c1\uc2dc \ubcf4\ucda9\uc73c\ub85c \ub300\uccb4\ud568\uc5d0 \ub530\ub77c \uc18c\ube44\uc790 \ub8e8\ud2f4\uc744 \uc7ac\ud3b8\ud569\ub2c8\ub2e4. \ub9c8\uc774\ud06c\ub85c \ud480\ud544\uba3c\ud2b8 \uc13c\ud130\ub294 2,000\uac1c\uc758 \uace0\ud68c\uc804 SKU\ub97c \uc7ac\uace0\ub85c \ubcf4\uc720\ud558\uace0 \uba38\uc2e0\ub7ec\ub2dd \uc7ac\uace0 \ubcf4\ucda9 \ub85c\uc9c1\uc744 \uc801\uc6a9\ud558\uc5ec \uc7ac\uace0 \uc815\ud655\ub3c4\ub97c 98% \uc774\uc0c1\uc73c\ub85c \ub192\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d:<\/p>\n<p>*   \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591: 2025\ub144 1,785\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uacfc 42.40%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uae30\ub85d\ud588\uc73c\uba70, 2031\ub144\uae4c\uc9c0 13.88%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc911\uad6d\uc758 \uc288\ud37c \uc571 \uc120\ub450 \uc8fc\uc790\ub4e4\uc740 \uc2dd\uc0ac, \uc2dd\ub8cc\ud488, \ucc28\ub7c9 \ud638\ucd9c, \uacb0\uc81c\ub97c \ubc88\ub4e4\ub85c \uc81c\uacf5\ud558\uc5ec \ud0c1\uc6d4\ud55c \uad50\ucc28 \ud310\ub9e4 \uc2dc\ub108\uc9c0\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \uc778\ub3c4\uc758 ONDC\ub294 2024\ub144 12\uc6d4\uae4c\uc9c0 \ub204\uc801 710\ub9cc \uac74\uc758 \uac70\ub798\ub97c \ucc98\ub9ac\ud588\uc73c\uba70, \uc774 \uc911 32.5%\uac00 \uc74c\uc2dd \ubc30\ub2ec\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ubd81\ubbf8: 2025\ub144 1,237\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc73c\uba70, \ud504\ub9ac\ubbf8\uc5c4 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uacfc \ucd08\uae30 \uc790\uc728\uc131 \uc2dc\ubc94 \uc6b4\uc601\uc774 \ud2b9\uc9d5\uc778 \uc131\uc219\ud55c \uc2dc\uc7a5\uc785\ub2c8\ub2e4. DoorDash\ub294 2025\ub144 1\ubd84\uae30\uc5d0 1\uc5b5 9,300\ub9cc \ub2ec\ub7ec\uc758 GAAP \uc21c\uc774\uc775\uc744 \ub2ec\uc131\ud558\uba70 \ub450 \ubd84\uae30 \uc5f0\uc18d \ud751\uc790\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: 2025\ub144 677\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec(610\uc5b5 \uc720\ub85c)\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc9c0\ub9cc, \uc0c1\uc774\ud55c \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\ub85c \uc778\ud574 \uc131\uc7a5\uc740 \uace0\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. DoorDash\uc758 Deliveroo \uc778\uc218\ub294 \uc601\uad6d, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544\uc5d0\uc11c \uaddc\ubaa8\uc758 \uc2dc\ub108\uc9c0\ub97c \uac00\uc838\uc624\uba74\uc11c \ubc18\ub3c5\uc810 \uc870\uc0ac\ub97c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74: \ube0c\ub77c\uc9c8\uc774 \uc8fc\ub3c4\ud558\uba70 324\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc758 GMV\ub97c \uae30\ub85d\ud588\uc73c\uba70, iFood\uac00 80%\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Meituan\uc758 2025\ub144 \uc9c4\ucd9c\ub85c \uc7a0\uc7ac\uc801\uc778 \ud63c\ub780\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9 \uc99d\uac00\uc640 \ub514\uc9c0\ud138 \uacb0\uc81c \uc778\ud504\ub77c \uac1c\uc120\uc5d0 \ud798\uc785\uc5b4 \ucd1d 185\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc9c0\ub9cc, \uc218\ub3c4 \uc678 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubb3c\ub958\uac00 \uc5ec\uc804\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd:<\/p>\n<p>\uae00\ub85c\ubc8c \ub9ac\ub354\uc2ed\uc740 \ud50c\ub7ab\ud3fc\ub4e4\uc774 \ubc00\ub3c4\uc640 \uae30\uc220 \uc790\uc0b0\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc9c0\uc5ed \uacbd\uc7c1\uc0ac\ub97c \uc778\uc218\ud558\uba74\uc11c \ud1b5\ud569\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. DoorDash\uc758 Deliveroo 38\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec \uc778\uc218\ub294 40\uac1c\uad6d \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uace0 \uc720\ub7fd\uc5d0\uc11c \uc989\uac01\uc801\uc778 \uaddc\ubaa8\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. Wonder\uc758 Grubhub 6\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uc778\uc218\ub294 \uc790\uccb4 \ud0a4\uce5c \ubaa8\ub378\uacfc \uace0\ube48\ub3c4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uacb0\ud569\ud558\uc5ec \ud480\uc2a4\ud0dd \uc2dd\uc0ac \uc0dd\ud0dc\uacc4\ub85c\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4. Uber\uc758 Trendyol GO 85% \uc9c0\ubd84 \uc778\uc218\ub294 \uc911\ub3d9 \uc2dc\uc7a5 \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uace0\uc131\uc7a5 \uc2e0\ud765 \uc790\uc0b0\uc744 \ub3c4\uc785\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ucc28\ubcc4\ud654\ub294 \uc774\uc81c \ub3c5\uc810 \uc54c\uace0\ub9ac\uc998, \uc790\ub3d9\ud654 \ubc0f \uc784\ubca0\ub514\ub4dc \ud540\ud14c\ud06c\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ud53c\ub2c9\uc2a4\uc5d0\uc11c \uc790\uc728\uc8fc\ud589 \ubc34\uc740 \uc801\ud569\ud55c \uacbd\ub85c\uc5d0\uc11c DoorDash\uc758 \ub2e8\uc704 \ube44\uc6a9\uc744 \ucd5c\ub300 30% \uc808\uac10\ud558\uba70, Waymo\uc758 \uc778\uc9c0 \uc2a4\ud0dd\uc740 \uc778\uac04 \ubc30\ub2ec\uc6d0\uc5d0 \ube44\ud574 \uc0ac\uace0 \uc704\ud5d8\uc744 \ub0ae\ucda5\ub2c8\ub2e4. AI \ub77c\uc6b0\ud305\uc740 \ubc30\ub2ec\uc6d0 \uc5ed\ub7c9\uc744 \uc8fc\ubb38 \ud074\ub7ec\uc2a4\ud130\uc5d0 \ub3d9\uc801\uc73c\ub85c \ub9e4\uce6d\ud558\uc5ec \ub450 \uc790\ub9bf\uc218\ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \ub2ec\uc131\ud569\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ud540\ud14c\ud06c\ub294 \ubc30\ub2ec\uc6d0\uc5d0\uac8c \uc989\uc2dc \uacb0\uc81c, \uc720\uc5f0\ud55c \uae09\uc5ec \uc635\uc158, \uadf8\ub9ac\uace0 \uc2e0\uc6a9 \ubc0f \ubcf4\ud5d8 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744 \uc81c\uacf5\ud558\uc5ec \uc774\ud0c8\ub960\uc744 \ub0ae\ucd94\uace0 \ud50c\ub7ab\ud3fc \ucda9\uc131\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uae30\ud68c:<\/p>\n<p>\ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec \uc2dc\uc7a5\uc740 2023\ub144 1,900\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2030\ub144 4,500\uc5b5 \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774 \uc131\uc7a5\uc740 \ub3c4\uc2dc\ud654, \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc9c0\uc18d\uc801\uc778 \ud655\uc7a5, \uadf8\ub9ac\uace0 \uc18c\ube44\uc790 \ud3b8\uc758\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc2dd\ub8cc\ud488, \uc758\uc57d\ud488, \uc18c\ub9e4 \uc0c1\ud488\uacfc \uac19\uc740 \ube44\uc2dd\ud488 \ubc30\ub2ec \ubd80\ubb38\uc740 \uc0c1\ub2f9\ud55c \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uad6c \ubc00\ub3c4\uac00 \ub192\uc740 \ub3c4\uc2dc \uc9c0\uc5ed\uc740 \ud6a8\uc728\uc801\uc778 \ubc30\ub2ec \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uace0 \uc6b4\uc601\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uc2dc\uc7a5\uc73c\ub85c \ub0a8\uc544\uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc2e0\ud765 \uc2dc\uc7a5\uc740 \ub514\uc9c0\ud138\ud654\uc640 \ubaa8\ubc14\uc77c \ubcf4\uae09\ub960 \uc99d\uac00\ub85c \uc778\ud574 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uba70, \uc774\ub294 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucd09\uc9c4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc220 \ub3d9\ud5a5:<\/p>\n<p>\uc790\uc728 \ubc30\ub2ec \ucc28\ub7c9(AV)\uacfc \ub4dc\ub860\uc740 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\ub294 \ud575\uc2ec \uae30\uc220\uc785\ub2c8\ub2e4. AV\ub294 \uc778\uac74\ube44\ub97c \uc808\uac10\ud558\uace0 24\uc2dc\uac04 \uc6b4\uc601\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uba70, \ub4dc\ub860\uc740 \uad50\ud1b5 \uccb4\uc99d\uc744 \uc6b0\ud68c\ud558\uc5ec \uc2e0\uc18d\ud55c \ubc30\ub2ec\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc740 \uacbd\ub85c \ucd5c\uc801\ud654, \uc218\uc694 \uc608\uce21, \uc7ac\uace0 \uad00\ub9ac \ubc0f \uace0\uac1d \uc11c\ube44\uc2a4 \uac1c\uc778\ud654\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ube14\ub85d\uccb4\uc778 \uae30\uc220\uc740 \uacf5\uae09\ub9dd \ud22c\uba85\uc131\uc744 \ub192\uc774\uace0 \uacb0\uc81c \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uba70, \uc2a4\ub9c8\ud2b8 \uacc4\uc57d\uc744 \ud1b5\ud574 \ubc30\ub2ec \ud504\ub85c\uc138\uc2a4\uc758 \uc2e0\ub8b0\uc131\uacfc \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ubb3c \uc778\ud130\ub137(IoT) \uc7a5\uce58\ub294 \uc2e4\uc2dc\uac04 \ucd94\uc801, \uc628\ub3c4 \uc81c\uc5b4 \ubc0f \ubc30\ub2ec \uc0c1\ud0dc \ubaa8\ub2c8\ud130\ub9c1\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ubc30\ub2ec\uc758 \uc815\ud655\uc131\uacfc \uc2e0\ub8b0\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uaddc\uc81c \ud658\uacbd:<\/p>\n<p>\ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec \uc0b0\uc5c5\uc740 \ub178\ub3d9\ubc95, \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc, \uc790\uc728\uc8fc\ud589 \uae30\uc220 \ubc0f \ub3c4\uc2dc \uacc4\ud68d\uacfc \uad00\ub828\ub41c \ubcf5\uc7a1\ud55c \uaddc\uc81c \ud658\uacbd\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \ubc30\ub2ec\uc6d0\uc758 \uace0\uc6a9 \uc0c1\ud0dc(\ub3c5\ub9bd \uacc4\uc57d\uc790 \ub610\ub294 \uc9c1\uc6d0)\uc5d0 \ub300\ud55c \ub17c\uc7c1\uc774 \uacc4\uc18d\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud50c\ub7ab\ud3fc\uc758 \uc6b4\uc601 \ubaa8\ub378\uacfc \ube44\uc6a9 \uad6c\uc870\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815(\uc608: GDPR)\uc740 \uace0\uac1d \ubc0f \ubc30\ub2ec\uc6d0 \ub370\uc774\ud130\uc758 \uc218\uc9d1, \uc800\uc7a5 \ubc0f \uc0ac\uc6a9\uc5d0 \uc5c4\uaca9\ud55c \uc81c\ud55c\uc744 \ubd80\uacfc\ud569\ub2c8\ub2e4. \uc790\uc728\uc8fc\ud589 \ucc28\ub7c9 \ubc0f \ub4dc\ub860\uc758 \uc0ac\uc6a9\uc740 \uc548\uc804 \ud45c\uc900, \uc6b4\ud589 \uad6c\uc5ed \ubc0f \ucc45\uc784 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \ub3c4\uc2dc \ub2f9\uad6d\uc740 \uad50\ud1b5 \ud63c\uc7a1, \uc18c\uc74c \uacf5\ud574 \ubc0f \uacf5\uacf5 \uacf5\uac04 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uc6b0\ub824\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ubc30\ub2ec \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc81c\ud55c\uc774\ub098 \ud5c8\uac00\ub97c \ubd80\uacfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc81c\ub294 \uc2dc\uc7a5 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ud615\uc131\ud558\uace0 \uc6b4\uc601 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc73c\ubbc0\ub85c, \uae30\uc5c5\uc740 \uaddc\uc81c \ubcc0\ud654\uc5d0 \ubbfc\ucca9\ud558\uac8c \ub300\uc751\ud558\uace0 \uc815\ucc45 \uc785\uc548\uc790\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \ud601\uc2e0\uc744 \uc800\ud574\ud558\uc9c0 \uc54a\ub294 \ud569\ub9ac\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 &#8216;\uc18c\ube44\uc790 \ub300\uc0c1 \uc2dd\ud488 \ud50c\ub7ab\ud3fc \ubc30\ub2ec \uc2dc\uc7a5(Food Platform-to-Consumer Delivery Market)&#8217;\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc774 \uc18c\ube44\uc790\uc640 \ub2e4\uc591\ud55c \uc2dd\ud488 \uc2dc\uc124 \uac04\uc758 \uc911\uac1c\uc790 \uc5ed\ud560\uc744 \ud558\uc5ec \uc8fc\ubb38 \uc811\uc218 \ubc0f \ubc30\ub2ec\uc744 \uc8fc\uc120\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ub2e4\ub8e8\uba70, \uc2a4\ub9c8\ud2b8\ud3f0\uc774\ub098 \ucef4\ud4e8\ud130\ub97c \ud1b5\ud55c \uc8fc\ubb38 \ubc29\uc2dd\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \ub300\uc0c1 \uc2dd\ud488 \ud50c\ub7ab\ud3fc \ubc30\ub2ec \uc2dc\uc7a5\uc740 2026\ub144 4,676.7\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub3c4\ub2ec\ud588\uc73c\uba70, 2031\ub144\uc5d0\ub294 7,900.1\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 42.40%\ub97c \ucc28\uc9c0\ud558\uba70 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 13.88%\uc758 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \ubc30\ub2ec \uc720\ud615 \uc911\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uc2dd\ub8cc\ud488 \ubc0f \ud3b8\uc758\uc810 \ubc30\ub2ec \ubd80\ubb38\uc774 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 14.18%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778\uc73c\ub85c\ub294 \uc544\uc2dc\uc544 \ubc0f MENA \uc9c0\uc5ed \uc8fc\uc694 \ub3c4\uc2dc\uc5d0\uc11c\uc758 &#8217;10\ubd84 \ud035\ucee4\uba38\uc2a4&#8217; \ubaa8\ub378 \ud655\uc0b0, \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \ubc88\ub4e4 \ub85c\uc5f4\ud2f0 \ubc0f \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8 \ub3c4\uc785\uc744 \ud1b5\ud55c \uc7ac\uc8fc\ubb38\uc728 \uc99d\uac00, \uc720\ub7fd \ub0b4 \uc0ac\ubaa8\ud380\ub4dc \uc9c0\uc6d0 \ud074\ub77c\uc6b0\ub4dc \ud0a4\uce5c\uc758 \uae09\uc18d\ud55c \ud655\uc7a5, Z\uc138\ub300 \uc18c\ube44\uc790\uc758 \uac74\uac15 \ubc0f \ud2b9\uc218 \uc2dd\ub2e8 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\ub300, \uc778\ub3c4 \uc815\ubd80 \uc8fc\ub3c4 ONDC(Open-Network for Digital Commerce)\uc758 \ucd9c\uc2dc, \uadf8\ub9ac\uace0 OECD \uc2dc\uc7a5\uc5d0\uc11c \ub808\uc2a4\ud1a0\ub791 \uc778\ub825 \ubd80\uc871\uc73c\ub85c \uc778\ud55c \uc560\uadf8\ub9ac\uac8c\uc774\ud130 \uc758\uc874\ub3c4 \uc2ec\ud654 \ub4f1\uc774 \uaf3d\ud799\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 EU \uc9c0\uc5ed\uc758 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\ub2ec\uc6d0 \ubcf4\ud5d8 \ubc0f \uaddc\uc815 \uc900\uc218 \ube44\uc6a9 \uc0c1\uc2b9, \uc8fc\uc694 \ub3c4\uc2dc\uc758 \uc218\uc218\ub8cc \uc0c1\ud55c\uc81c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15, CPRA\/GDPR \ud558\uc758 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uad00\ub828 \uc18c\uc1a1 \uc704\ud5d8 \uc99d\uac00, \uadf8\ub9ac\uace0 \uae31 \uc6cc\ucee4 \uc7ac\ubd84\ub958\ub85c \uc778\ud55c \ubc30\ub2ec\uc6d0 \uacf5\uae09 \ubd88\uc548\uc815 \ubc0f \ube44\uc6a9 \uae09\uc99d \ub4f1\uc774 \uc9c0\uc801\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378(\uc560\uadf8\ub9ac\uac8c\uc774\ud130, \ud480 \uc11c\ube44\uc2a4), \uae30\uae30(\ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \ub370\uc2a4\ud06c\ud1b1\/\uc6f9), \uacb0\uc81c \ubc29\uc2dd(\ub514\uc9c0\ud138 \uc9c0\uac11\/UPI, \uc2e0\uc6a9\/\uc9c1\ubd88 \uce74\ub4dc, \ud604\uae08 \uacb0\uc81c), \uc74c\uc2dd \ubc30\ub2ec \uc720\ud615(\uc989\uc11d\uc2dd\ud488, \uc8fc\ubb38 \uc870\ub9ac\uc2dd\ud488, \uc2dd\ub8cc\ud488, \uae30\ud0c0), \uadf8\ub9ac\uace0 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74 \ub4f1 \uc138\ubd80 \uc9c0\uc5ed\ubcc4\ub85c \uc2ec\uce35 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 Uber Eats, DoorDash, Meituan Dianping, Delivery Hero, Just Eat Takeaway.com, Zomato, Swiggy, Grab, Rappi, iFood, Ele.me, Postmates, Foodpanda, Deliveroo, ChowNow, GoFood, Talabat, Menulog, Bolt, Wolt \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \ubc0f \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4\ub4e4\uc758 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubc0f \uae30\uc5c5 \ud504\ub85c\ud544\uc744 \uc0c1\uc138\ud788 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub7b5\uc801 \uad00\uc810\uc5d0\uc11c, DashPass\uc640 \uac19\uc740 \uad6c\ub3c5 \ud504\ub85c\uadf8\ub7a8\uc740 \uc7ac\uad6c\ub9e4 \ube48\ub3c4\ub97c \ucd5c\ub300 60%\uae4c\uc9c0 \ub192\uc774\uace0 \uc608\uce21 \uac00\ub2a5\ud55c \ubc18\ubcf5 \uc218\uc775\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc0c1\uc1c4\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\uc548\uc73c\ub85c \uc81c\uc2dc\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc8fc\uc694 \ubbf8\uad6d \ub3c4\uc2dc\uc758 \uc218\uc218\ub8cc \uc0c1\ud55c\uc81c\uc640 EU\uc758 \ubcf4\ud5d8 \uc758\ubb34\ud654\uc640 \uac19\uc740 \uaddc\uc81c\ub294 \ud50c\ub7ab\ud3fc\uc758 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud558\uace0 \uc788\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \uc6b4\uc601\uc0ac\ub4e4\uc740 \uc18c\ube44\uc790 \uc218\uc218\ub8cc \ub3c4\uc785 \ubc0f \uc790\ub3d9\ud654 \uc774\ub2c8\uc154\ud2f0\ube0c \uac00\uc18d\ud654\ub97c \ud1b5\ud574 \ube44\uc6a9\uc744 \ud1b5\uc81c\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40735","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/40735"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=40735"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/40735\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=40735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=40735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=40735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}