{"id":41011,"date":"2026-02-13T10:39:44","date_gmt":"2026-02-13T10:39:44","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/digital-ooh-market-mordor\/"},"modified":"2026-10-23T07:44:44","modified_gmt":"2026-10-22T22:44:44","slug":"digital-ooh-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/digital-ooh-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/digital-ooh-market_1613140612696_OOH_advertising_matket_vendors.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/digital-ooh-market-size-image-1769001488804.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud604\ud669<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc2a4\ub9c8\ud2b8 \ub3c4\uc2dc \ud22c\uc790\uac00 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ucc44\ud0dd\uc744 \ucd09\uc9c4<\/li>\n<li class=\"toc-level-3\">4.2.2 5G \uae30\ubc18 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc804\uc1a1\uc774 \ubd81\ubbf8 \uace0\uc18d\ub3c4\ub85c \uc2a4\ud06c\ub9b0 \ud65c\uc6a9\ub3c4\ub97c \ub192\uc784<\/li>\n<li class=\"toc-level-3\">4.2.3 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc758 \ud655\uc0b0\uc774 \uc720\ub7fd \ub0b4 \ub9e4\uc7a5 DOOH \ucc44\ud0dd\uc744 \ucd09\uc9c4<\/li>\n<li class=\"toc-level-3\">4.2.4 AI \uae30\ubc18 \uc7a0\uc7ac \uace0\uac1d \uce21\uc815\uc774 \uc8fc\uc694 \uad50\ud1b5 \ud5c8\ube0c\uc5d0\uc11c \uad11\uace0\uc8fc ROI\ub97c \ud5a5\uc0c1<\/li>\n<li class=\"toc-level-3\">4.2.5 \ud0c4\uc18c \uc911\ub9bd LED \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \uc911\uc810\uc744 \ub454 \ube0c\ub79c\ub4dc\ub97c \uc720\uce58<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc815\ubd80 \uba54\uac00 \ud504\ub85c\uc81d\ud2b8\uac00 \uc911\ub3d9 \uc2a4\ub9c8\ud2b8 \ub3c4\uc2dc\uc758 DOOH \uc9c0\ucd9c\uc744 \uac00\uc18d\ud654<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 EU \uc8fc\uc694 \ub3c4\uc2dc \uc9c0\uc5ed\uc758 \uc2a4\ud06c\ub9b0 \ubc1d\uae30 \uc2dc\uac04 \uc81c\ud55c\uc744 \ub450\ub294 \uc2dc\ub9bd \uc5d0\ub108\uc9c0 \uc0c1\ud55c\uc120<\/li>\n<li class=\"toc-level-3\">4.3.2 \ud30c\ud3b8\ud654\ub41c \uce21\uc815 \ud45c\uc900\uc774 \ubbf8\uad6d \ub0b4 \uad50\ucc28 \ub124\ud2b8\uc6cc\ud06c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\ub97c \ubc29\ud574<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc911\uad6d 1\uc120 \ub3c4\uc2dc\uc758 \ub3c4\uc2dc \ud1a0\uc9c0 \uc784\ub300\ub8cc \uc0c1\uc2b9\uc73c\ub85c \uad11\uace0\ud310 \uc124\uce58 \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc704\uc870\ub41c pDOOH \ub178\ucd9c\uacfc \uad00\ub828\ub41c \uad11\uace0 \uc0ac\uae30 \uc704\ud5d8\uc774 \uae00\ub85c\ubc8c FMCG \uc608\uc0b0\uc744 \ucd95\uc18c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac70\uc2dc \uacbd\uc81c \uc694\uc778\uc774 \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.8 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.8.1 \uacf5\uae09\uc5c5\uccb4\uc758 \ud611\uc0c1\ub825<\/li>\n<li class=\"toc-level-3\">4.8.2 \uad6c\ub9e4\uc790\uc758 \ud611\uc0c1\ub825<\/li>\n<li class=\"toc-level-3\">4.8.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \ud615\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ub514\uc9c0\ud138 \ube4c\ubcf4\ub4dc<\/li>\n<li class=\"toc-level-3\">5.1.2 \ub300\uc911\uad50\ud1b5 \ub514\uc2a4\ud50c\ub808\uc774<\/li>\n<li class=\"toc-level-3\">5.1.3 \uac00\ub85c \uc2dc\uc124\ubb3c<\/li>\n<li class=\"toc-level-3\">5.1.4 \uc7a5\uc18c \uae30\ubc18 \ubc0f \uacf5\uc5f0\uc7a5 \uc2a4\ud06c\ub9b0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc2a4\ud06c\ub9b0 \uae30\uc220\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 LED<\/li>\n<li class=\"toc-level-3\">5.2.2 LCD<\/li>\n<li class=\"toc-level-3\">5.2.3 \ud504\ub85c\uc81d\uc158 \ubc0f \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uc704\uce58\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc2e4\uc678<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc2e4\ub0b4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc18c\ub9e4<\/li>\n<li class=\"toc-level-3\">5.4.2 \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d<\/li>\n<li class=\"toc-level-3\">5.4.3 \uae08\uc735 \uc11c\ube44\uc2a4<\/li>\n<li class=\"toc-level-3\">5.4.4 \uc790\ub3d9\ucc28<\/li>\n<li class=\"toc-level-3\">5.4.5 \ud1b5\uc2e0 \ubc0f \uc720\ud2f8\ub9ac\ud2f0<\/li>\n<li class=\"toc-level-3\">5.4.6 \uc815\ubd80 \ubc0f \uacf5\uacf5 \ubd80\ubb38<\/li>\n<li class=\"toc-level-3\">5.4.7 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ubbf8\ub514\uc5b4<\/li>\n<li class=\"toc-level-3\">5.4.8 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.4.5 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.5.5.1.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.5.1.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.5.5.1.3 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.5.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.5.5.2.2 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc804\ub7b5\uc801 \uac1c\ubc1c<\/li>\n<li class=\"toc-level-2\">6.2 \uacf5\uae09\uc5c5\uccb4 \ud3ec\uc9c0\uc154\ub2dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.3 \ud68c\uc0ac \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 &amp; \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.3.1 JCDecaux SA<\/li>\n<li class=\"toc-level-3\">6.3.2 Clear Channel Outdoor Holdings, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.3 Outfront Media Inc.<\/li>\n<li class=\"toc-level-3\">6.3.4 Lamar Advertising Company<\/li>\n<li class=\"toc-level-3\">6.3.5 Str\u00f6er SE &amp; Co. KGaA<\/li>\n<li class=\"toc-level-3\">6.3.6 Talon Outdoor Limited<\/li>\n<li class=\"toc-level-3\">6.3.7 oOh!media Limited<\/li>\n<li class=\"toc-level-3\">6.3.8 QMS Media Limited<\/li>\n<li class=\"toc-level-3\">6.3.9 Ocean Outdoor Limited<\/li>\n<li class=\"toc-level-3\">6.3.10 Broadsign International, LLC<\/li>\n<li class=\"toc-level-3\">6.3.11 Daktronics, Inc.<\/li>\n<li class=\"toc-level-3\">6.3.12 SevenOne Media GmbH<\/li>\n<li class=\"toc-level-3\">6.3.13 Asiaray Media Group Limited<\/li>\n<li class=\"toc-level-3\">6.3.14 Pattison Outdoor Advertising LP<\/li>\n<li class=\"toc-level-3\">6.3.15 Global Media &amp; Entertainment Limited<\/li>\n<li class=\"toc-level-3\">6.3.16 APG|SGA SA<\/li>\n<li class=\"toc-level-3\">6.3.17 Exterion Media Group Limited<\/li>\n<li class=\"toc-level-3\">6.3.18 AdShel Pty Ltd<\/li>\n<li class=\"toc-level-3\">6.3.19 EyeMedia LLC<\/li>\n<li class=\"toc-level-3\">6.3.20 E Ink Holdings Inc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0(DOOH) \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d, 2031\ub144<\/p>\n<p># \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0(DOOH) \uc2dc\uc7a5\uc740 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. Mordor Intelligence\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, 2026\ub144 202.2\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc600\ub358 \uc2dc\uc7a5\uc740 \uc5f0\ud3c9\uade0(CAGR) 10.28% \uc131\uc7a5\ud558\uc5ec 2031\ub144\uc5d0\ub294 329.8\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 5G \ucee4\ubc84\ub9ac\uc9c0 \ud655\ub300, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798\uc18c \ub3c4\uc785, AI \uae30\ubc18 \uc7a0\uc7ac \uace0\uac1d \uce21\uc815 \uae30\uc220 \ubc1c\uc804 \ub4f1 \uc5ec\ub7ec \uc694\uc778\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc625\uc678 \uc2a4\ud06c\ub9b0\uc740 \ub2e8\uc21c\ud55c \uc778\uc9c0\ub3c4\ub97c \ub118\uc5b4 \uc2e4\uc2dc\uac04 \uad11\uace0 \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud55c \uc131\uacfc \uae30\ubc18 \ubbf8\ub514\uc5b4 \ucc44\ub110\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc9c0\uc790\uccb4\ub4e4\uc740 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uc778\ud504\ub77c\uc5d0 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub97c \ud1b5\ud569\ud558\uc5ec \uacf5\uacf5 \uc11c\ube44\uc2a4 \ube44\uc6a9\uc744 \uc0c1\uc1c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. LED \ud328\ub110 \uac00\uaca9 \ud558\ub77d\uc740 \uc18c\uaddc\ubaa8 \uc6b4\uc601\uc790\ub4e4\uc758 \uc2dc\uc7a5 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uace0 \uc788\uc73c\uba70, \ub300\uc911\uad50\ud1b5 \ubc0f \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uc2a4\ud06c\ub9b0\uc758 \ub192\uc740 CPM(\ucc9c\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)\uc740 \ubca4\ucc98 \uce90\ud53c\ud0c8\uc758 \ud22c\uc790\ub97c \uc720\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c0\uc5ed\ubcc4\ub85c \uc0c1\uc774\ud55c \uc5d0\ub108\uc9c0 \ubc0f \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub294 \uaddc\uc81c \uc900\uc218 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf1c \ub300\uaddc\ubaa8 \uc790\ubcf8\uc744 \uac00\uc9c4 \uae30\uc874 \uc0ac\uc5c5\uc790\uc5d0\uac8c \uc720\ub9ac\ud558\uac8c \uc791\uc6a9\ud558\uba70, \ub124\ud2b8\uc6cc\ud06c \ud45c\uc900\ud654 \uc18d\ub3c4\ub97c \ub2a6\ucd94\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30<\/p>\n<p>\uc131\uc7a5 \ub3d9\ub825:<\/p>\n<p>*   \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ud22c\uc790 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ud655\uc0b0 (\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc911\uc2ec): \uc2f1\uac00\ud3ec\ub974, \ud64d\ucf69, \ubca0\ud2b8\ub0a8 \ub4f1 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc9c0\uc790\uccb4\ub4e4\uc740 \ub514\uc9c0\ud138 \ud0a4\uc624\uc2a4\ud06c\uc640 \ubc84\uc2a4 \uc258\ud130\ub97c \uacf5\uacf5 \uc815\ubcf4 \uc81c\uacf5 \ubc0f \uad11\uace0 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud55c \uc774\uc911 \uc6a9\ub3c4 \uc790\uc0b0\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974\uc758 GovTech\ub294 1,200\uac1c\uc758 \uc9c0\ud558\ucca0 \uc2a4\ud06c\ub9b0\uc5d0 \uc2e4\uc2dc\uac04 \ub300\uc911\uad50\ud1b5 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc2b9\uac1d \ud750\ub984\uc5d0 \ub530\ub77c \uae38 \uc548\ub0b4\uc640 \uc720\ub8cc \uad11\uace0\ub97c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ud64d\ucf69\uc758 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uccad\uc0ac\uc9c4 2.0\uc740 \uc0c8\ub85c\uc6b4 \uacf5\uacf5 \uc124\uce58\ubb3c\uc5d0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uc81c\uacf5 \uae30\ub2a5\uc744 \uc758\ubb34\ud654\ud558\uc5ec \uc9c0\uc5ed \ube0c\ub79c\ub4dc\uc758 \uad6d\uacbd \uac04 \uad6c\ub9e4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub178\uc774\uc758 2024\ub144 \ub9c8\uc2a4\ud130 \ud50c\ub79c\uc740 2028\ub144\uae4c\uc9c0 \ub300\uc911\uad50\ud1b5 \ud5c8\ube0c\uc5d0 5,000\uac1c\uc758 \uc2a4\ud06c\ub9b0\uc744 \uc124\uce58\ud558\ub294 \ub370 12\uc5b5 \ub2ec\ub7ec\ub97c \ud560\ub2f9\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   5G \uae30\ubc18 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc804\uc1a1 (\ubd81\ubbf8 \uc911\uc2ec): \ubbf8\uad6d \uc778\uad6c\uc758 87%\ub97c \ucee4\ubc84\ud558\ub294 \uc804\uad6d\uc801\uc778 5G \ub124\ud2b8\uc6cc\ud06c\ub294 100\ubc00\ub9ac\ucd08 \ubbf8\ub9cc\uc758 \uc9c0\uc5f0 \uc2dc\uac04\uc744 \uc81c\uacf5\ud558\uc5ec \uad50\ud1b5\ub7c9\uc774\ub098 \ub0a0\uc528 \ubcc0\ud654\uc5d0 \ub530\ub77c \ube4c\ubcf4\ub4dc \uad11\uace0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcc0\uacbd\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc774\ub3d9\ud1b5\uc2e0\uc0ac\ub4e4\uc740 \uace0\uc18d\ub3c4\ub85c\ub97c \ub530\ub77c 15\ub9cc \uac1c \uc774\uc0c1\uc758 5G \uae30\uc9c0\uad6d\uc744 \uc124\uce58\ud558\uc5ec \uc6b4\uc601\uc790\ub4e4\uc758 \ubc31\ud640(backhaul) \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\ub7ec\ud55c \uc720\uc5f0\uc131\uc5d0 \ub300\ud574 4G \uc5f0\uacb0 \uc778\ubca4\ud1a0\ub9ac\ubcf4\ub2e4 15-20% \ub192\uc740 CPM\uc744 \uc9c0\ubd88\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \ud655\uc7a5 (\uc720\ub7fd \uc911\uc2ec): \uc720\ub7fd\uc758 \ub300\ud615 \uc2dd\ub8cc\ud488\uc810\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \uce74\ub4dc \ub370\uc774\ud130\uc640 \uc5f0\ub3d9\ub41c \ub300\ud615 \uc2a4\ud06c\ub9b0 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Tesco\ub294 6,000\uac1c \uc774\uc0c1\uc758 \uc2a4\ud06c\ub9b0\uc744 \uc6b4\uc601\ud558\uba70 30\ubd84\ub9c8\ub2e4 \uc5c5\ub370\uc774\ud2b8\ub418\ub294 \ub9de\ucda4\ud615 \uc81c\uc548\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, Carrefour\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubd80\ubb38\uc740 2024\ub144 1\uc5b5 5\ucc9c\ub9cc \uc720\ub85c(1\uc5b5 6\ucc9c9\ubc31\ub9cc \ub2ec\ub7ec)\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uc774 \uc911 \ub9e4\uc7a5 \ub0b4 DOOH\uac00 35%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   AI \uae30\ubc18 \uc7a0\uc7ac \uace0\uac1d \uce21\uc815 \uae30\uc220 \ubc1c\uc804 (\uae00\ub85c\ubc8c): \ucef4\ud4e8\ud130 \ube44\uc804 \uc13c\uc11c\ub294 \uc5f0\ub839, \uc131\ubcc4, \uccb4\ub958 \uc2dc\uac04 \ub4f1\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4\uc5d0 \uc9c1\uc811 \ud65c\uc6a9\ub429\ub2c8\ub2e4. Clear Channel Outdoor\uc758 47\uac1c \uacf5\ud56d \uc2dc\uc2a4\ud15c\uc740 \uc2b9\uac1d \uad6c\uc131\uc5d0 \ub530\ub77c CPM\uc744 \ubc00\ub9ac\ucd08 \ub2e8\uc704\ub85c \uc870\uc815\ud569\ub2c8\ub2e4. \ucd08\uae30 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 AI \uac80\uc99d \ucea0\ud398\uc778\uc740 \uc815\uc801 \uad11\uace0\ubcf4\ub2e4 22% \ub192\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1 \uc810\uc218\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud0c4\uc18c \uc911\ub9bd LED \ub514\uc2a4\ud50c\ub808\uc774 \uc218\uc694 \uc99d\uac00 (\uc720\ub7fd, \ubd81\ubbf8): \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \ud0c4\uc18c \uc911\ub9bd LED \ub514\uc2a4\ud50c\ub808\uc774\uac00 \ube0c\ub79c\ub4dc\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \uc9c0\uc5ed \uc815\ubd80 \ub300\uaddc\ubaa8 \ud504\ub85c\uc81d\ud2b8 (\uc911\ub3d9 \uc911\uc2ec): UAE\uc640 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544\uc758 \ub300\uaddc\ubaa8 \uc815\ubd80 \ud504\ub85c\uc81d\ud2b8\ub294 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uacc4\ud68d\uc758 \uc77c\ud658\uc73c\ub85c \uc218\ucc9c \uac1c\uc758 \uc2a4\ud06c\ub9b0\uc744 \uad00\uad11 \ubc0f \ub300\uc911\uad50\ud1b5 \ud5c8\ube0c\uc5d0 \ud560\ub2f9\ud558\uba70 DOOH \uc9c0\ucd9c\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uc57d \uc694\uc778:<\/p>\n<p>*   EU \ub3c4\uc2dc \uc9c0\uc5ed\uc758 \uc5d0\ub108\uc9c0 \uc18c\ube44 \uc81c\ud55c: EU \uc9c0\uce68\uc5d0 \ub530\ub77c \ub3c4\uc2dc\ub4e4\uc740 \uacf5\uacf5 \ubd80\ubb38 \uc5d0\ub108\uc9c0 \uc0ac\uc6a9\ub7c9\uc744 \ub9e4\ub144 1.9% \uac10\ucd95\ud574\uc57c \ud558\uba70, \uc774\ub85c \uc778\ud574 \uc2a4\ud06c\ub9b0 \ubc1d\uae30 \ubc0f \uc57c\uac04 \uc6b4\uc601 \uc2dc\uac04\uc774 \uc81c\ud55c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud30c\ub9ac\ub294 \uc0c8\ubcbd 1\uc2dc\ubd80\ud130 6\uc2dc\uae4c\uc9c0 \uc2a4\ud06c\ub9b0 \uc6b4\uc601\uc744 \uc758\ubb34\uc801\uc73c\ub85c \uc911\ub2e8\uc2dc\ucf1c \uac00\uc6a9 \uc778\ubca4\ud1a0\ub9ac\ub97c 20% \uac10\uc18c\uc2dc\ud0a4\uace0 \uc5f0\uac04 4,500\ub9cc \uc720\ub85c(5,100\ub9cc \ub2ec\ub7ec)\uc758 \uc218\uc775 \uc190\uc2e4\uc744 \ucd08\ub798\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ubbf8\uad6d \ub0b4 \ud30c\ud3b8\ud654\ub41c \uce21\uc815 \ud45c\uc900: 17\uac00\uc9c0\uc5d0 \ub2ec\ud558\ub294 \uc0c1\uc774\ud55c \uc7a0\uc7ac \uace0\uac1d \uce21\uc815 \ubc29\uc2dd\uc740 \uad11\uace0 \ub178\ucd9c \uc218 \uc77c\uce58\ub97c \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4e4\uace0 \uac70\ub798 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf1c \uad11\uace0 \ub300\ud589\uc0ac\ub4e4\uc774 \uc218\ub3d9 \uc8fc\ubb38\uc73c\ub85c \ud68c\uadc0\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<br \/>\n*   \uc911\uad6d \uc8fc\uc694 \ub3c4\uc2dc\uc758 \ud1a0\uc9c0 \uc784\ub300\ub8cc \uc0c1\uc2b9: \ubca0\uc774\uc9d5, \uc0c1\ud558\uc774, \uc120\uc804 \ub4f1 \uc911\uad6d 1\uc120 \ub3c4\uc2dc\uc758 \ub192\uc740 \ud1a0\uc9c0 \uc784\ub300\ub8cc\ub294 \ube4c\ubcf4\ub4dc \uc124\uce58 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf1c \uc6b4\uc601\uc790 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \uad11\uace0 \uc0ac\uae30 \uc704\ud5d8: \uc704\uc870\ub41c pDOOH \ub178\ucd9c\uc5d0 \ub300\ud55c \uad11\uace0 \uc0ac\uae30 \uc704\ud5d8\uc740 \uae00\ub85c\ubc8c FMCG(\ube60\ub974\uac8c \uc18c\ube44\ub418\ub294 \uc18c\ube44\uc7ac) \uc608\uc0b0\uc744 \uc704\ucd95\uc2dc\ud0a4\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># \uc138\uadf8\uba3c\ud2b8\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ud615\uc2dd\ubcc4: \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\ub294 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.20%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \ub7f0\ub358, \ud30c\ub9ac, \uc2f1\uac00\ud3ec\ub974 \ub4f1 \uc8fc\uc694 \ub3c4\uc2dc\uc758 \uc591\ud5c8 \uacc4\uc57d \uac31\uc2e0 \uc2dc \uacf5\uacf5 Wi-Fi \ubc0f \ub300\uc911\uad50\ud1b5 \ub370\uc774\ud130 \uc81c\uacf5\uacfc \ud568\uaed8 \ub514\uc9c0\ud138 \ud0a4\uc624\uc2a4\ud06c \uc124\uce58\ub97c \uc758\ubb34\ud654\ud558\ub294 \ucd94\uc138\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ube4c\ubcf4\ub4dc\ub294 2025\ub144 \ub9e4\ucd9c\uc758 38%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5ec\uc804\ud788 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc73c\ub098, \uc8fc\uac70 \uc9c0\uc5ed \uc778\uadfc\uc758 \uad6c\uc5ed \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \uc2e0\uaddc \uc124\uce58\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2a4\ud06c\ub9b0 \uae30\uc220\ubcc4: LED\ub294 \ub192\uc740 \ubc1d\uae30\uc640 \ud558\ub77d\ud558\ub294 \ud328\ub110 \ube44\uc6a9 \ub355\ubd84\uc5d0 2025\ub144 \ub9e4\ucd9c\uc758 61%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud504\ub85c\uc81d\uc158 \ubc0f \uae30\ud0c0 \uae30\uc220\uc740 \uc5f0\ud3c9\uade0 10.67%\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud22c\uba85 LED \ud0c0\uc77c\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc774 \ucc3d\ubb38 \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ub514\uc9c0\ud138 \ucf58\ud150\uce20\ub97c \uc624\ubc84\ub808\uc774\ud558\uc5ec \ub9e4\uc7a5 \uc678\ubd80 \ub3c4\ub2ec\uacfc \ub9e4\uc7a5 \ub0b4 \ucc38\uc5ec\ub97c \uacb0\ud569\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \ub808\uc774\uc800 \ud504\ub85c\uc81d\uc158\uacfc \ud640\ub85c\uadf8\ub798\ud53c\ub294 \uacf5\ud56d \ubc0f \ud50c\ub798\uadf8\uc2ed \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ubab0\uc785\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub3c5\uc77c\uc5d0\uc11c \uc2dc\ubc94 \uc6b4\uc601 \uc911\uc778 \uc5d0\ub108\uc9c0 \ud6a8\uc728\uc801\uc778 \uc804\uc790 \uc885\uc774(e-paper)\ub294 \uc804\ub825 \uc18c\ube44\ub97c 99% \uc808\uac10\ud558\uc5ec \uc5d0\ub108\uc9c0 \uc81c\ud55c\uc5d0 \uc9c1\uba74\ud55c \ub3c4\uc2dc\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \ub300\uc548\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc124\uce58 \uc704\uce58\ubcc4: \uc625\uc678 \uc124\uce58\uac00 2025\ub144 \uc9c0\ucd9c\uc758 72%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5ec\uc804\ud788 \uc6b0\uc704\ub97c \uc810\ud558\uace0 \uc788\uc9c0\ub9cc, \uc625\ub0b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc5f0\ud3c9\uade0 10.86%\ub85c \uc131\uc7a5\ud558\uba70 \uc288\ud37c\ub9c8\ucf13, \uc57d\uad6d, \ubcd1\uc6d0 \ub4f1\uc5d0\uc11c \uad6c\ub9e4 \uc2dc\uc810 \uadfc\ucc98\uc758 \uccb4\ub958 \uc2dc\uac04\uc744 \uc218\uc775\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Walgreens\ub294 2024\ub144 \ub9e4\uc7a5 \ub0b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c 2\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc73c\uba70, \uc2a4\ud06c\ub9b0\uc774 \uc628\ub77c\uc778 \ub514\uc2a4\ud50c\ub808\uc774\ubcf4\ub2e4 28% \ub192\uc740 \uc804\ud658\uc728\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4: \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d \ubd80\ubb38\uc740 \ud658\uc790 \ucc38\uc5ec \uc758\ubb34\ud654\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 11.06%\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4. \uc57d\uad6d, \ubcd1\uc6d0, \uc9c4\ub8cc\uc2e4 \ubcf5\ub3c4\uc5d0 \uc124\uce58\ub41c \uc2a4\ud06c\ub9b0\uc740 \ube0c\ub79c\ub4dc \uc758\uc57d\ud488 \ud504\ub85c\ubaa8\uc158\uacfc \ubcf5\uc6a9\ub7c9 \uc54c\ub9bc \ucf58\ud150\uce20\ub97c \uacb0\ud569\ud558\uc5ec \ube0c\ub85c\uc288\uc5b4\ubcf4\ub2e4 34% \ub192\uc740 \ud68c\uc0c1\uc728\uc744 \ub2ec\uc131\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubd80\ubb38\uc740 2025\ub144 \uc9c0\ucd9c\uc758 27%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5ec\uc804\ud788 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \uc790\ub3d9\ucc28 \ube0c\ub79c\ub4dc\ub294 \ub300\uc911\uad50\ud1b5 \ud5c8\ube0c\uc5d0\uc11c \ubd80\uc720\ud55c \ud1b5\uadfc\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\uba70, \ud1b5\uc2e0 \ud68c\uc0ac\ub4e4\uc740 \uae30\uae30 \uc5c5\uadf8\ub808\uc774\ub4dc \uc8fc\uae30 \ub3d9\uc548 \ubc88\ub4e4 \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n<p># \uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \uc2dc\uc7a5 \uac00\uce58\uc758 34.50%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc131\uc219\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc778\ud504\ub77c, 1\uc120 \ub3c4\uc2dc\uc758 \ub192\uc740 CPM, \uac70\uc758 \ubcf4\ud3b8\uc801\uc778 5G \ucee4\ubc84\ub9ac\uc9c0\uac00 \uc815\ubc00\ub3c4 \uba74\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \ud544\uc801\ud558\ub294 \ub3d9\uc801 \ub3c4\ub85c\ubcc0 \uba54\uc2dc\uc9d5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uc5f0\ud3c9\uade0 11.40%\ub85c \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974, \ud64d\ucf69, \ubca0\ud2b8\ub0a8\uc758 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uccad\uc0ac\uc9c4\uc740 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\ub97c \uacf5\uacf5 \uc778\ud504\ub77c\uc5d0 \ud1b5\ud569\ud558\uc5ec \uc548\uc815\uc801\uc778 \uacf5\uacf5 \uc790\uae08 \ud750\ub984\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc758 1\uc120 \ub3c4\uc2dc \uc7ac\uac1c\ubc1c \ud504\ub85c\uc81d\ud2b8\ub294 \ubc29\ub300\ud55c \uc9c0\ud558\ucca0 \ubc0f \ubc84\uc2a4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ub514\uc9c0\ud138\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc77c\ubcf8\uc758 \uc0c8\ub85c\uc6b4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc2dc\uc7a5\uc740 \uc2e4\uc2dc\uac04 \uc785\ucc30\uc744 \uc81c\uacf5\ud558\uc5ec \ub2e4\uad6d\uc801 \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \ud655\uc7a5\uacfc \ubcc0\ud654\ud558\ub294 \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub530\ub77c \uc2dc\uc7a5\uc774 \ud615\uc131\ub429\ub2c8\ub2e4. \uc2dd\ub8cc\ud488\uc810\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \ub370\uc774\ud130\uc640 \uc5f0\ub3d9\ub41c \uad11\ubc94\uc704\ud55c \ub9e4\uc7a5 \ub0b4 \uc2a4\ud06c\ub9b0\uc744 \ubc30\ud3ec\ud558\uc5ec \uad11\uace0 \ud22c\uba85\uc131\uc5d0 \ub300\ud55c \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ubc95(Digital Services Act) \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4.<br \/>\n*   \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8\uc640 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544\uc758 \ub300\uaddc\ubaa8 \uc815\ubd80 \ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ub3c4\uc2dc \ub9c8\uc2a4\ud130 \ud50c\ub79c\uc740 \uad00\uad11 \ubc0f \ub300\uc911\uad50\ud1b5 \ud5c8\ube0c\uc758 \uc77c\ud658\uc73c\ub85c \uc218\ucc9c \uac1c\uc758 \uc2a4\ud06c\ub9b0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub0a8\ubbf8: \ube0c\ub77c\uc9c8\uacfc \uce60\ub808\ub97c \uc911\uc2ec\uc73c\ub85c \uc131\uc7a5 \uc18d\ub3c4\uac00 \ube68\ub77c\uc9c0\uace0 \uc788\uc73c\uba70, \uc1fc\ud551\ubab0 \ubc0f \uc9c0\ud558\ucca0 \ud504\ub85c\uc81d\ud2b8\uac00 \uac70\uc2dc \uacbd\uc81c \ubcc0\ub3d9\uc131\uc744 \uc0c1\uc1c4\ud558\ub824 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. JCDecaux, Clear Channel Outdoor, Outfront Media\uc640 \uac19\uc740 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \ud504\ub9ac\ubbf8\uc5c4 \ub3c4\uc2dc \uc778\ubca4\ud1a0\ub9ac\ub97c \uc7a5\uc545\ud558\uace0 \uc788\uc9c0\ub9cc, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uac70\ub798\uc18c\ub294 \uc18c\uaddc\ubaa8 \uc6b4\uc601\uc790\ub4e4\uc774 \ud2c8\uc0c8 \uc2dc\uc7a5\uc744 \ud1b5\ud569\ud558\uace0 \uaddc\ubaa8\ubcf4\ub2e4\ub294 \ub370\uc774\ud130\ub85c \uacbd\uc7c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uae30\uc874 \uc0ac\uc5c5\uc790\ub4e4\uc740 \uc560\ub4dc\ud14c\ud06c \ud50c\ub7ab\ud3fc\uacfc AI \uce21\uc815 \uae30\uc220\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud558\uc5ec \uac70\ub798 \uc218\uc218\ub8cc\ub97c \ud655\ubcf4\ud558\uace0 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. JCDecaux\uc758 \ud30c\ub9ac \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uacc4\uc57d \uac31\uc2e0\uc740 2047\ub144\uae4c\uc9c0 \uad8c\ub9ac\ub97c \ud655\ubcf4\ud558\uc5ec \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc2dc\uc7a5 \uc911 \ud558\ub098\uc5d0\uc11c \uc778\ubca4\ud1a0\ub9ac \uacf5\uae09\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc790\uccb4 \ub9e4\uc7a5 \ub0b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uc5ec \uc804\ud1b5\uc801\uc778 \uc625\uc678 \uad11\uace0 \uacf5\uae09\uc5c5\uccb4\ub97c \uc6b0\ud68c\ud558\ub294 \uac15\ub825\ud55c \uacbd\uc7c1\uc790\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc9c1 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc740 POS(\ud310\ub9e4 \uc2dc\uc810) \ub370\uc774\ud130\uc640 \uc2a4\ud06c\ub9b0 \uc81c\uc5b4\ub97c \uacb0\ud569\ud558\uc5ec \ud0c1\uc6d4\ud55c \uae30\uc5ec\ub3c4\ub97c \uc81c\uacf5\ud558\uba70 FMCG \ube0c\ub79c\ub4dc\uac00 \ucd94\uac00 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubc0f \uc5d0\ub108\uc9c0 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uaddc\uc81c \uac10\ub3c5\uc740 \uaddc\uc81c \uc900\uc218 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf1c \uc804\ub2f4 \ubc95\ub960 \ud300\uc744 \uac16\ucd98 \ub300\uaddc\ubaa8 \ud50c\ub7ab\ud3fc\uc5d0 \uc720\ub9ac\ud558\uac8c \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 5G \uc5f0\uacb0\uc131\uacfc \uc5e3\uc9c0 \ucef4\ud4e8\ud305\uc740 \uc2e0\uaddc \uc9c4\uc785\uc790\uc5d0\uac8c \uae30\uc220\uc801 \uc7a5\ubcbd\uc744 \ub0ae\ucdb0 \uac74\uac15\ud55c \uacbd\uc7c1\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ud50c\ub808\uc774\uc5b4: JCDecaux Group, Clear Channel Outdoor Holdings Inc., Outfront Media Inc., Daktronics Inc., BroadSign International LLC.<\/p>\n<p># \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 3\uc6d4: Lamar Outdoor\uac00 Visible Outdoor Advertising\uc744 \uc778\uc218\ud558\uba70 \uc9c0\uc5ed \ud1b5\ud569\uc744 \uc9c0\uc18d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 1\uc6d4: JCDecaux\ub294 \ud30c\ub9ac\uc2dc\uc640 23\ub144 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uc591\ud5c8 \uacc4\uc57d\uc744 \uac31\uc2e0\ud558\uba70, \uacf5\uacf5 Wi-Fi \ubc0f \ub300\uc911\uad50\ud1b5 \ub370\uc774\ud130 \uc790\uae08 \uc9c0\uc6d0\uc744 \uc704\ud574 2027\ub144\uae4c\uc9c0 3,500\uac1c\uc758 \ub514\uc9c0\ud138 \ud328\ub110\uc744 \uc124\uce58\ud558\uae30\ub85c \uc57d\uc18d\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 11\uc6d4: Clear Channel Outdoor\ub294 47\uac1c \ubbf8\uad6d \uacf5\ud56d\uc5d0 AI \uae30\ubc18 &#8216;Inflight Insights&#8217;\ub97c \ucd9c\uc2dc\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4\uc5d0 AI \uc778\uad6c \ud1b5\uacc4 \uac10\uc9c0 \uae30\ub2a5\uc744 \ucd94\uac00\ud558\uc5ec \uc2e4\uc2dc\uac04 CPM \uc870\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 7\uc6d4: Str\u00f6er SE\ub294 Tesco\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc601\uad6d \uc2dd\ub8cc\ud488\uc810\uc5d0 2,000\uac1c\uc758 \uc2a4\ud06c\ub9b0\uc744 \ubc30\ud3ec\ud558\uc5ec Tesco\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0 \uc2dc\uc7a5\uc740 \uae30\uc220 \ubc1c\uc804\uacfc \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ud22c\uc790, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\uc5d0 \ud798\uc785\uc5b4 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub8f0 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ub2e4\ub9cc, \uc9c0\uc5ed\ubcc4 \uaddc\uc81c\uc640 \uce21\uc815 \ud45c\uc900\uc758 \ud30c\ud3b8\ud654\ub294 \ud574\uacb0\ud574\uc57c \ud560 \uacfc\uc81c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc2dc\uc7a5 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. DOOH\ub294 \ub3c4\ub85c\ubcc0 \ube4c\ubcf4\ub4dc, \ub300\uc911\uad50\ud1b5 \ud5c8\ube0c, \uac70\ub9ac \uac00\uad6c, \uc7a5\uc18c \uae30\ubc18 \uc2a4\ud06c\ub9b0 \ub4f1 \uacf5\uacf5 \ub610\ub294 \uc900\uacf5\uacf5 \uc7a5\uc18c\uc5d0 \uc124\uce58\ub41c \ub3d9\uc801 \ub124\ud2b8\uc6cc\ud06c \uc2a4\ud06c\ub9b0\uc744 \ud1b5\ud574 \ubc1c\uc0dd\ud558\ub294 \ucd1d \uad11\uace0\uc8fc \uc9c0\ucd9c\uc744 \uc758\ubbf8\ud558\uba70, \uc2a4\ud06c\ub9b0 \uae30\uc220\uc774\ub098 \ud310\ub9e4 \ucc44\ub110\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc815\uc758\ub429\ub2c8\ub2e4. \uc815\uc801 \uc778\uc1c4\ubb3c \ubc0f \uc21c\uc218 \ub0b4\ubd80 \uae30\uc5c5 \uac04\ud310\uc740 \uc5f0\uad6c \ubc94\uc704\uc5d0\uc11c \uc81c\uc678\ub429\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\nDOOH \uc2dc\uc7a5\uc740 2026\ub144 202.2\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ud3c9\uac00\ub418\uba70, 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 10.28%\ub97c \uae30\ub85d\ud558\uc5ec 329.8\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778<br \/>\n*   \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ud22c\uc790: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ud22c\uc790\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ucc44\ud0dd\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   5G \uae30\uc220: \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c\ub294 5G \uae30\ubc18 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \uc804\uc1a1\uc774 \uace0\uc18d\ub3c4\ub85c \uc2a4\ud06c\ub9b0 \ud65c\uc6a9\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c: \uc720\ub7fd\uc758 \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \ud655\uc0b0\uc740 \ub9e4\uc7a5 \ub0b4 DOOH \ub3c4\uc785\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<br \/>\n*   AI \uae30\ubc18 \uce21\uc815: AI \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uce21\uc815\uc740 \uc8fc\uc694 \uad50\ud1b5 \ud5c8\ube0c\uc5d0\uc11c \uad11\uace0\uc8fc \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc18d\uac00\ub2a5\uc131: \ud0c4\uc18c \uc911\ub9bd LED \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \uc911\uc2dc\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc720\uce58\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc815\ubd80 \ub300\uaddc\ubaa8 \ud504\ub85c\uc81d\ud2b8: \uc911\ub3d9 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0\uc758 \uc815\ubd80 \ub300\uaddc\ubaa8 \ud504\ub85c\uc81d\ud2b8\ub294 DOOH \uc9c0\ucd9c\uc744 \uc99d\ub300\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d<br \/>\n*   \uc5d0\ub108\uc9c0 \uaddc\uc81c: EU \ub3c4\uc2dc \ud575\uc2ec \uc9c0\uc5ed\uc758 \uc9c0\ubc29\uc790\uce58\ub2e8\uccb4 \uc5d0\ub108\uc9c0 \uc81c\ud55c\uc740 \uc2a4\ud06c\ub9b0 \ubc1d\uae30 \uc2dc\uac04\uc744 \uc81c\uc57d\ud558\uc5ec \ub178\ucd9c \uae30\ud68c\ub97c \uac10\uc18c\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \uce21\uc815 \ud45c\uc900 \ud30c\ud3b8\ud654: \ubbf8\uad6d \ub0b4 \ud30c\ud3b8\ud654\ub41c \uce21\uc815 \ud45c\uc900\uc740 \uad50\ucc28 \ub124\ud2b8\uc6cc\ud06c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\ub97c \uc800\ud574\ud569\ub2c8\ub2e4.<br \/>\n*   \uc6b4\uc601 \ube44\uc6a9 \uc0c1\uc2b9: \uc911\uad6d 1\uc120 \ub3c4\uc2dc\uc758 \ub3c4\uc2dc \ud1a0\uc9c0 \uc784\ub300\ub8cc \uc0c1\uc2b9\uc740 \ube4c\ubcf4\ub4dc \uc124\uce58 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \uad11\uace0 \uc0ac\uae30 \uc704\ud5d8: \uc870\uc791\ub41c pDOOH \ub178\ucd9c \uad00\ub828 \uad11\uace0 \uc0ac\uae30 \uc704\ud5d8\uc740 \uae00\ub85c\ubc8c FMCG(\uc77c\uc6a9\uc18c\ube44\uc7ac) \uc608\uc0b0 \ucd95\uc18c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>4. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \uc131\uc7a5 \uc7a0\uc7ac\ub825<br \/>\n\uc2dc\uc7a5\uc740 \ud615\uc2dd(\ub514\uc9c0\ud138 \ube4c\ubcf4\ub4dc, \ub300\uc911\uad50\ud1b5 \ub514\uc2a4\ud50c\ub808\uc774, \uac70\ub9ac \uac00\uad6c, \uc7a5\uc18c \uae30\ubc18 \uc2a4\ud06c\ub9b0), \uc2a4\ud06c\ub9b0 \uae30\uc220(LED, LCD, \ud504\ub85c\uc81d\uc158 \ubc0f \uae30\ud0c0), \uc704\uce58(\uc625\uc678, \uc2e4\ub0b4), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(\uc18c\ub9e4, \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d, \uae08\uc735 \uc11c\ube44\uc2a4, \uc790\ub3d9\ucc28, \ud1b5\uc2e0 \ubc0f \uc720\ud2f8\ub9ac\ud2f0, \uc815\ubd80 \ubc0f \uacf5\uacf5 \ubd80\ubb38, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ubbf8\ub514\uc5b4 \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5 \ud615\uc2dd: \uac70\ub9ac \uac00\uad6c(Street Furniture)\ub294 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uacc4\uc57d\uc5d0 \ub514\uc9c0\ud138 \ud0a4\uc624\uc2a4\ud06c \ubc0f \uc258\ud130\uac00 \ud1b5\ud569\ub418\uba74\uc11c 11.20%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc8fc\uc694 \ucd5c\uc885 \uc0ac\uc6a9\uc790: \ud5ec\uc2a4\ucf00\uc5b4 \ubd80\ubb38\uc740 \ud658\uc790 \ucc38\uc5ec \uc758\ubb34 \ucda9\uc871\uacfc \ud568\uaed8 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 11.06%\uc758 CAGR\ub85c \ud655\uc7a5\ub420 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uace0 \uc131\uc7a5 \uc9c0\uc5ed: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ub300\uaddc\ubaa8 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ud22c\uc790\uc640 \ube60\ub978 \ub3c4\uc2dc\ud654\ub85c \uc778\ud574 11.40%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \ubcf4\uc774\uba70 \uac00\uc7a5 \ud070 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>5. \uc5f0\uad6c \ubc29\ubc95\ub860<br \/>\n\ubcf8 \uc5f0\uad6c\ub294 1\ucc28(\uc2a4\ud06c\ub9b0 \ub124\ud2b8\uc6cc\ud06c \uc6b4\uc601\uc790, \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790, \uc704\uce58 \ubd84\uc11d \uc804\ubb38\uac00 \uc778\ud130\ubdf0) \ubc0f 2\ucc28(\uacf5\uac1c \uc18c\uc2a4 \ub370\uc774\ud130, \ubb34\uc5ed \uae30\uc0ac, \uae30\uc5c5 \ubcf4\uace0\uc11c \ub4f1) \uc870\uc0ac\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uac80\uc99d\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc608\uce21\uc740 \uae00\ub85c\ubc8c \uad11\uace0 \uc9c0\ucd9c\uc5d0\uc11c OOH \uc810\uc720\uc728\uc744 \ubd84\ub9ac\ud558\uace0 DOOH \uce68\ud22c\uc728\uc744 \uc801\uc6a9\ud558\ub294 \ud558\ud5a5\uc2dd \ubaa8\ub378\uacfc \ud65c\uc131 \uc2a4\ud06c\ub9b0 \uc218\uc5d0 \uc810\uc720\uc728 \ubc0f CPM\uc744 \uacf1\ud558\ub294 \uc0c1\ud5a5\uc2dd \uc0d8\ud50c\uc744 \uad50\ucc28 \ud655\uc778\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \ub9e4\ub144 \uc5c5\ub370\uc774\ud2b8\ub418\uba70, \uc8fc\uc694 \uc815\ucc45 \ubcc0\uacbd\uc774\ub098 M&#038;A \ubc1c\uc0dd \uc2dc \uc911\uac04 \uc870\uc815\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>6. \uacbd\uc7c1 \ud658\uacbd \ubc0f \ubbf8\ub798 \uc804\ub9dd<br \/>\n\ubcf4\uace0\uc11c\ub294 JCDecaux, Clear Channel Outdoor, Outfront Media \ub4f1 \uc8fc\uc694 20\uac1c \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \uac1c\ubc1c, \ubca4\ub354 \ud3ec\uc9c0\uc154\ub2dd \ubc0f \uc0c1\uc138 \ud504\ub85c\ud544\uc744 \ud3ec\ud568\ud55c \uacbd\uc7c1 \ud658\uacbd\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd, \ud2b9\ud788 \ubbf8\uac1c\ucc99 \uc601\uc5ed \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c 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