{"id":42541,"date":"2026-02-14T06:54:22","date_gmt":"2026-02-14T06:54:22","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/out-of-home-delivery-market-mordor\/"},"modified":"2026-10-30T02:53:05","modified_gmt":"2026-10-29T17:53:05","slug":"out-of-home-delivery-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/out-of-home-delivery-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc678\ubd80 \ubc30\uc1a1 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/out-of-home-delivery-market-1737974493999-OOH-delivery-market-players-.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/out-of-home-delivery-market-size-image-1740058201201.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uc131\uacfc\ubb3c<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \uac00\uc815<\/li>\n<li class=\"toc-level-2\">1.3 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud1b5\ucc30\ub825<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc0b0\uc5c5 \uc815\ucc45 \ubc0f \uaddc\uc81c<\/li>\n<li class=\"toc-level-2\">4.3 \uc815\ubd80 \uaddc\uc81c \ubc0f \uc774\ub2c8\uc154\ud2f0\ube0c<\/li>\n<li class=\"toc-level-2\">4.4 \uacf5\uae09\ub9dd\/\uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uc774\ubca4\ud2b8 \ubb3c\ub958 \ubd80\ubb38\uc758 \uae30\uc220 \ud601\uc2e0 \ud1b5\ucc30\ub825<\/li>\n<li class=\"toc-level-2\">4.6 \uc9c0\uc815\ud559 \ubc0f \ud32c\ub370\ubbf9\uc774 \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uc5ed\ud559<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\uc1a1 \uc194\ub8e8\uc158\uc758 \uae30\uc220 \ubc1c\uc804<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc218\uc694 \uc99d\uac00<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc678\ub534 \uc9c0\uc5ed\uc758 \ubb3c\ub958 \uc778\ud504\ub77c \ubb38\uc81c<\/li>\n<li class=\"toc-level-3\">5.2.2 \ud658\uacbd \uc9c0\uc18d \uac00\ub2a5\uc131 \uc555\ub825<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uc2dc\uc7a5 \uae30\ud68c\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc9c0\uc5ed \uc18c\ub9e4\uc5c5\uccb4 \ubc0f \uc2dd\ub8cc\ud488\uc810\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed<\/li>\n<li class=\"toc-level-3\">5.3.2 \uad6c\ub3c5 \uae30\ubc18 \ubc30\uc1a1 \ubaa8\ub378\uc758 \ubd80\uc0c1<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc0b0\uc5c5 \ub9e4\ub825\ub3c4 &#8211; \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">5.4.2 \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">5.4.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">5.4.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">5.4.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uc2dc\uc7a5 \uc138\ubd84\ud654<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.1.1 \uc804\uc790\uc0c1\uac70\ub798 &amp; \uc18c\ub9e4<\/li>\n<li class=\"toc-level-3\">6.1.2 \uc2dd\ud488 &amp; \uc2dd\ub8cc\ud488 \ubc30\ub2ec<\/li>\n<li class=\"toc-level-3\">6.1.3 \uc758\ub8cc &amp; \uc81c\uc57d<\/li>\n<li class=\"toc-level-3\">6.1.4 \ubb3c\ub958 &amp; \uc6b4\uc1a1<\/li>\n<li class=\"toc-level-3\">6.1.5 \uac00\uc804\uc81c\ud488<\/li>\n<li class=\"toc-level-3\">6.1.6 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.2 \uace0\uac1d \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.2.1 \uae30\uc5c5 \uac04 \uac70\ub798 (B2B)<\/li>\n<li class=\"toc-level-3\">6.2.2 \uae30\uc5c5-\uc18c\ube44\uc790 \uac04 \uac70\ub798 (B2C)<\/li>\n<li class=\"toc-level-3\">6.2.3 \uc18c\ube44\uc790 \uac04 \uac70\ub798 (C2C)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.3 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.3.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-3\">6.3.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">6.3.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">6.3.4 \uc911\ub3d9 &amp; \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">6.3.5 \ub0a8\ubbf8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">7.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">7.2 \ud68c\uc0ac \ud504\ub85c\ud544\n<ul>\n<li class=\"toc-level-3\">7.2.1 DHL<\/li>\n<li class=\"toc-level-3\">7.2.2 UPS<\/li>\n<li class=\"toc-level-3\">7.2.3 FedEx<\/li>\n<li class=\"toc-level-3\">7.2.4 InPost<\/li>\n<li class=\"toc-level-3\">7.2.5 Vanderlande<\/li>\n<li class=\"toc-level-3\">7.2.6 Royal Mail<\/li>\n<li class=\"toc-level-3\">7.2.7 PostNL<\/li>\n<li class=\"toc-level-3\">7.2.8 XPO Logistics<\/li>\n<li class=\"toc-level-3\">7.2.9 Geopost<\/li>\n<li class=\"toc-level-3\">7.2.10 Amazon Logistics*<\/li>\n<\/ul>\n<\/li>\n<li><strong>*\ubaa9\ub85d\uc740 \uc804\uccb4\uac00 \uc544\ub2d8<\/strong><\/li>\n<li class=\"toc-level-2\">7.3 \uae30\ud0c0 \ud68c\uc0ac<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">8. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-8\">9. \ubd80\ub85d<\/p>\n<ul>\n<li class=\"toc-level-2\">9.1 \uac70\uc2dc\uacbd\uc81c \uc9c0\ud45c (\ud65c\ub3d9\ubcc4 GDP \ubd84\ud3ec)<\/li>\n<li class=\"toc-level-2\">9.2 \uacbd\uc81c \ud1b5\uacc4 &#8211; \uc6b4\uc1a1 \ubc0f \ubcf4\uad00 \ubd80\ubb38\uc758 \uacbd\uc81c \uae30\uc5ec\ub3c4<\/li>\n<li class=\"toc-level-2\">9.3 \ub300\uc678 \ubb34\uc5ed \ud1b5\uacc4 &#8211; \uc81c\ud488\ubcc4 \uc218\ucd9c\uc785<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>OOH(Out Of Home) \ubc30\uc1a1 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21 (2025-2030)<\/p>\n<p># 1. \ubcf4\uace0\uc11c \uac1c\uc694 \ubc0f \uc2dc\uc7a5 \uaddc\ubaa8<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 OOH(Out Of Home) \ubc30\uc1a1 \uc2dc\uc7a5\uc744 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\ub9e4, \uc2dd\ud488 \ubc0f \uc2dd\ub8cc\ud488 \ubc30\ub2ec, \uc758\ub8cc \ubc0f \uc81c\uc57d, \ubb3c\ub958 \ubc0f \uc6b4\uc1a1, \uac00\uc804\uc81c\ud488, \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5), \uace0\uac1d \uc720\ud615(\uae30\uc5c5 \uac04 \uac70\ub798(B2B), \uae30\uc5c5-\uc18c\ube44\uc790 \uac04 \uac70\ub798(B2C), \uc18c\ube44\uc790 \uac04 \uac70\ub798(C2C)), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8)\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>OOH \ubc30\uc1a1 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2025\ub144 288.3\uc5b5 \ub2ec\ub7ec\ub85c \ucd94\uc815\ub418\uba70, 2030\ub144\uc5d0\ub294 540\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc608\uce21 \uae30\uac04(2025-2030) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 13.37%\uc5d0 \ub2ec\ud560 \uac83\uc785\ub2c8\ub2e4. \uc720\ub7fd\uc740 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc73c\ub85c \ud3c9\uac00\ub418\uba70, \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p># 2. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \ubd84\uc11d<\/p>\n<p>OOH \ubc30\uc1a1 \uc2dc\uc7a5\uc740 \uc720\uc5f0\ud558\uace0 \ud3b8\ub9ac\ud55c \ubc30\uc1a1 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \ucd5c\uadfc \uba87 \ub144\uac04 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. InPost\uc640 \uac19\uc740 \uae30\uc5c5\ub4e4\uc740 \uc790\ub3d9 \uc18c\ud3ec \uae30\uacc4(APM) \ub124\ud2b8\uc6cc\ud06c\ub97c \ud06c\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \uc601\uad6d\uc5d0\uc11c\ub294 \ub9e4\uc8fc 100\uac1c\uc758 \uc0c8\ub85c\uc6b4 APM\uc744 \ubc30\uce58\ud558\uba70 \ube60\ub978 \ub3c4\uc785\ub960\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud6a8\uc728\uc801\uc778 \uc18c\ud3ec \uc218\uac70 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uc77c\uce58\ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc220 \ubc1c\uc804\uc740 OOH \ubc30\uc1a1 \ud658\uacbd\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc6d4\ub9c8\ud2b8\ub294 AI \ub85c\ubd07 \uae30\uc5c5 Symbotic\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc5d0 5\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud558\uc5ec \uc628\ub77c\uc778 \ud53d\uc5c5 \ubc0f \ubc30\uc1a1 \uc2dc\uc2a4\ud15c\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc801 \ud611\ub825\uc740 \uc804\uc790\uc0c1\uac70\ub798 \uc8fc\ubb38 \ucc98\ub9ac\uc758 \ud6a8\uc728\uc131, \ube44\uc6a9 \ud6a8\uc728\uc131 \ubc0f \uc815\ud655\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub610\ud55c, Zipline\uacfc \uac19\uc740 \uae30\uc5c5\ub4e4\uc774 \ub974\uc644\ub2e4, \uac00\ub098, \uc77c\ubcf8, \ubbf8\uad6d \ub4f1\uc9c0\uc5d0\uc11c \uc758\ub8cc \uc6a9\ud488 \ubc0f \uae30\ud0c0 \ud544\uc218 \ud488\ubaa9\uc758 \uc2e0\uc18d\ud55c \ubc30\uc1a1\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ub4dc\ub860 \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \uc120\ub3c4\ud558\uba70 \ub4dc\ub860 \ubc30\uc1a1\uc774 \ud0c4\ub825\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc815\ubd80 \uc774\ub2c8\uc154\ud2f0\ube0c \ub610\ud55c OOH \ubc30\uc1a1 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc778\ub3c4\ub294 2024-25\ub144 \uc608\uc0b0\uc5d0\uc11c 14\uac1c \uc8fc\uc694 \ub3c4\uc2dc\uc5d0 \ub300\ud55c \ub300\uc911\uad50\ud1b5 \uc9c0\ud5a5 \uac1c\ubc1c \uacc4\ud68d\uc744 \ub3c4\uc785\ud558\uc5ec \ub3c4\uc2dc \uc778\ud504\ub77c\ub97c \uac1c\uc120\ud558\uace0 \ubb3c\ub958 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uac15\uc870\uc640 \ud568\uaed8 \uc2dc\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 45%\uac00 OOH \ubc30\uc1a1\uc744 \uc790\ud0dd \ubc30\uc1a1\ubcf4\ub2e4 \ud658\uacbd\uc801\uc73c\ub85c \ub354 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc635\uc158\uc73c\ub85c \uc778\uc2dd\ud558\uace0 \uc788\uc5b4, \uce5c\ud658\uacbd \ubc30\uc1a1 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacb0\ub860\uc801\uc73c\ub85c, OOH \ubc30\uc1a1 \uc2dc\uc7a5\uc740 \uae30\uc220 \ud601\uc2e0, \uc804\ub7b5\uc801 \ud22c\uc790, \uadf8\ub9ac\uace0 \uc9c0\uc6d0\uc801\uc778 \uc815\ubd80 \uc815\ucc45\uc5d0 \ud798\uc785\uc5b4 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \ubc30\uc1a1 \uc778\ud504\ub77c\ub97c \uacc4\uc18d \ud655\uc7a5\ud558\uace0 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \ucc44\ud0dd\ud568\uc5d0 \ub530\ub77c, \uc2dc\uc7a5\uc740 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uacbd\ud5d8\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub354 \ube60\ub974\uace0 \uc720\uc5f0\ud558\uba70 \ud658\uacbd\uc801\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc30\uc1a1 \uc635\uc158\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub294 \uae30\uc5c5\uc774 \uc9c4\ud654\ud558\ub294 \ubb3c\ub958 \ud658\uacbd\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 OOH \uc194\ub8e8\uc158\uc5d0 \ud22c\uc790\ud574\uc57c \ud560 \ud544\uc694\uc131\uc744 \ub354\uc6b1 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p># 3. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30<\/p>\n<p> 3.1. \uc720\ub7fd OOH \ubc30\uc1a1 \uc778\ud504\ub77c \ud655\uc7a5<\/p>\n<p>\uc720\ub7fd\uc758 OOH \ubc30\uc1a1 \uc778\ud504\ub77c \ud655\uc7a5\uc740 \uc8fc\uc694 \ubb3c\ub958 \uc81c\uacf5\uc5c5\uccb4 \uac04\uc758 \uc0c1\ub2f9\ud55c \ud22c\uc790\uc640 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \ud2b9\uc9d5\uc9c0\uc5b4\uc9d1\ub2c8\ub2e4. 2024\ub144 4\uc6d4 \ud604\uc7ac, Geopost\ub294 \uc720\ub7fd \uc804\uc5ed\uc5d0 110,000\uac1c\uc758 \ud53d\uc5c5 \ud3ec\uc778\ud2b8\ub97c \uc6b4\uc601\ud558\uba70 \uc774 \uc9c0\uc5ed\uc5d0\uc11c \uac00\uc7a5 \uad11\ubc94\uc704\ud55c OOH \ub124\ud2b8\uc6cc\ud06c\ub97c \uac00\uc9c4 \uc2dc\uc7a5 \uc120\ub450 \uc8fc\uc790\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uad11\ubc94\uc704\ud55c \ub124\ud2b8\uc6cc\ud06c\ub294 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc18c\ube44\uc790\uc5d0\uac8c \uc18c\ud3ec \uc218\uac70\uc5d0 \uc788\uc5b4 \ub354 \ud070 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud3f4\ub780\ub4dc \uc18c\ud3ec \ubcf4\uad00\ud568 \uc804\ubb38 \uae30\uc5c5\uc778 InPost\ub294 OOH \ubc30\uc1a1 \uc194\ub8e8\uc158\uc758 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144 \ub9d0\uae4c\uc9c0 InPost\ub294 \ud3f4\ub780\ub4dc, \ud504\ub791\uc2a4, \uc601\uad6d\uc744 \ud3ec\ud568\ud55c 9\uac1c\uad6d\uc5d0\uc11c 46,977\uac1c\uc758 \uc790\ub3d9 \uc18c\ud3ec \uae30\uacc4(APM)\ub97c \uad00\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc131\uc218\uae30 \ub3d9\uc548 \uc774 \ud68c\uc0ac\ub294 \uc804\ub144 \ub300\ube44 20% \uc99d\uac00\ud55c 3\uc5b5 2,210\ub9cc \uac1c\uc758 \uc18c\ud3ec\ub97c \ucc98\ub9ac\ud558\uba70 \ud3b8\ub9ac\ud558\uace0 \ud6a8\uc728\uc801\uc778 \uc18c\ud3ec \uc218\uac70 \uc635\uc158\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc218\uc694 \uc99d\uac00\ub97c \ubc18\uc601\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Royal Mail \ub610\ud55c OOH \ubc30\uc1a1 \ud2b8\ub80c\ub4dc\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144 \uc911\ubc18, \uc774 \ud68c\uc0ac\ub294 Yeep!\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc18c\ud3ec \ubcf4\uad00\ud568 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud655\uc7a5\ud558\uc5ec 1,000\uac1c\uc758 \uc0c8\ub85c\uc6b4 \ubcf4\uad00\ud568\uc744 \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c Royal Mail\uc740 2025\ub144 \ucd08\uae4c\uc9c0 2,500\uac1c \uc774\uc0c1\uc758 \ubcf4\uad00\ud568\uc744 \ud3ec\ud568\ud55c 21,000\uac1c \uc774\uc0c1\uc758 \uc18c\ud3ec \uc11c\ube44\uc2a4 \uc9c0\uc810\uc744 \ubaa9\ud45c\ub85c \uc790\uccb4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd9c\uc2dc\ud560 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uace0\uac1d \ud3b8\uc758\ub97c \ud5a5\uc0c1\ud558\uace0 \uc9c4\ud654\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc0dd\ud0dc\uacc4\uc5d0 \ubc1c\ub9de\ucd94\ub824\ub294 Royal Mail\uc758 \uc804\ub7b5\uc801 \ucd08\uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \uac00\uc18d\ud654\ub418\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc5d0 \ub300\uc751\ud558\uc5ec \ud6a8\uc728\uc801\uc774\uace0 \uc720\uc5f0\ud558\uba70 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc30\uc1a1 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \uc720\ub7fd OOH \ubc30\uc1a1 \uc778\ud504\ub77c\uc758 \ube60\ub978 \ud655\uc7a5\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p> 3.2. \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc11c\ube44\uc2a4 \uc131\uc7a5<\/p>\n<p>\uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \ubd80\ubb38\uc740 OOH \ubc30\uc1a1 \uc2dc\uc7a5\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ubcc0\ud654\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc11c\ube44\uc2a4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ub2e4\uac01\ud654\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144, Home Depot\uc740 DoorDash\uc640 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud558\uc5ec \uc8fc\ud0dd \uac1c\ub7c9 \uc81c\ud488\uc758 \uc2e0\uc18d\ud55c \ubc30\uc1a1\uc744 \ucd09\uc9c4\ud558\uace0, \uace0\uac1d\uc774 \ud55c \uc2dc\uac04 \uc774\ub0b4\uc5d0 \uc9d1\uc774\ub098 \uc791\uc5c5 \ud604\uc7a5\uc5d0\uc11c \ubb3c\ud488\uc744 \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud611\ub825\uc740 \uc804\ud1b5\uc801\uc778 \uc18c\ub9e4 \uc6b4\uc601\uacfc \uace0\uae09 \ubc30\uc1a1 \ud50c\ub7ab\ud3fc\uc758 \ud1b5\ud569\uc744 \ubcf4\uc5ec\uc8fc\uba70, OOH \ubc30\uc1a1 \uc11c\ube44\uc2a4\uc758 \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc778\ub3c4\uc5d0\uc11c\ub294 \uc120\ub3c4\uc801\uc778 \uc74c\uc2dd \ubc30\ub2ec \ud68c\uc0ac\uc778 Swiggy\uc640 Zomato\uac00 &#8220;\ub2e4\ud06c \ud0a4\uce5c&#8221;\uc5d0\uc11c 15\ubd84 \uc774\ub0b4\uc5d0 \uc74c\uc2dd\uc744 \ubc30\ub2ec\ud558\ub294 \uc2e0\uc18d \ubc30\ub2ec \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \ub354 \ube60\ub978 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc218\uc694 \uc99d\uac00\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \ub3c4\uc2dc \ubc30\ub2ec \ubb3c\ub958\ub97c \uc7ac\uc815\uc758\ud560 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uc73c\ub85c \uc778\ud55c \uacbd\uc7c1 \ubd88\uc774\uc775\uc5d0 \ub300\ud574 \uc804\ud1b5\uc801\uc778 \ub808\uc2a4\ud1a0\ub791\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc6b0\ub824\ub97c \ubd88\ub7ec\uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b4\uc601\uc0c1\uc758 \uc5b4\ub824\uc6c0\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \uc2dc\uc7a5\uc740 \uac15\ub825\ud55c \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 \ucd5c\uadfc \uc0b0\uc5c5 \ubcf4\uace0\uc11c\uac00 2024\ub144 \ub9d0\uae4c\uc9c0 \uc0c1\ub2f9\ud55c \ub9e4\ucd9c \ud655\uc7a5\uc744 \uc608\uce21\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc8fc\ub85c \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc2dd\ud488 \ubc0f \uc219\ubc15 \uc0b0\uc5c5 \ub0b4\uc5d0\uc11c \uc9c4\ud589 \uc911\uc778 \ub514\uc9c0\ud138 \uc804\ud658\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \uc628\ub77c\uc778 \uc74c\uc2dd \ubc30\ub2ec \ubd80\ubb38\uc758 \uc5ed\ub3d9\uc801\uc778 \uc9c4\ud654\uc640 OOH \ubc30\ub2ec \uc2dc\uc7a5\uc758 \ubbf8\ub798\ub97c \ud615\uc131\ud558\ub294 \ub370 \uc788\uc5b4 \uadf8 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p># 4. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>OOH \ubc30\uc1a1 \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, InPost, DHL, FedEx, Amazon Logistics\uc640 \uac19\uc740 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc774 \uc774 \ubd80\ubb38\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \uc804\ub7b5\uc801 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, InPost\ub294 \uc720\ub7fd \uc804\uc5ed\uc5d0\uc11c \ub124\ud2b8\uc6cc\ud06c\ub97c \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc73c\uba70, DHL\uc740 \ub3c5\uc77c\uc758 Packstation \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub77c\uc2a4\ud2b8 \ub9c8\uc77c \ubc30\uc1a1 \uc194\ub8e8\uc158\uc5d0 \uacc4\uc18d \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc740 \uad11\ubc94\uc704\ud55c \uc778\ud504\ub77c, \ucca8\ub2e8 \uae30\uc220 \ubc0f \ud655\uace0\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \uc9c0\ubc30\ub825\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uaddc\ubaa8 \uc5c5\uccb4\ub4e4\ub3c4 \uacbd\uc7c1\uc5d0 \uae30\uc5ec\ud558\uc9c0\ub9cc, \ub300\uae30\uc5c5\ub4e4\uc774 \ubc30\uc1a1 \ub124\ud2b8\uc6cc\ud06c\uc640 \uace0\uac1d \uc811\uadfc \uc9c0\uc810\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \ud1b5\uc81c\ub825\uc744 \uc720\uc9c0\ud568\uc5d0 \ub530\ub77c \uc2dc\uc7a5\uc740 \uc5ec\uc804\ud788 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9d1\uc911\uc740 \uc544\ub9c8\uc874\uc758 \ubbf8\uad6d \ub0b4 \ud5c8\ube0c \ub77c\ucee4(Hub Locker) \ub124\ud2b8\uc6cc\ud06c \ud655\uc7a5\uacfc \uac19\uc740 \uc0c1\ub2f9\ud55c \ud22c\uc790\uc640 \uae30\uc220 \ubc1c\uc804\uc73c\ub85c \ub354\uc6b1 \uac15\ud654\ub429\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uc81c\ud55c\uc801\uc778 \ud30c\ud3b8\ud654\ub97c \ubcf4\uc774\uba70, \uc774\ub4e4 \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \ud655\uc7a5\ub418\ub294 OOH \ubc30\uc1a1 \ubd80\ubb38\uc5d0\uc11c \ud601\uc2e0\uc744 \uc9c0\uc18d\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc0b0\uc5c5 \ub9ac\ub354\ub294 DHL, UPS, FedEx, InPost, Vanderlande \ub4f1\uc785\ub2c8\ub2e4. (\uc8fc\uc694 \uc5c5\uccb4\ub294 \ud2b9\uc815 \uc21c\uc11c \uc5c6\uc774 \ub098\uc5f4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.)<\/p>\n<p># 5. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2024\ub144 12\uc6d4: \uc120\ub3c4\uc801\uc778 \ub4dc\ub860 \ubc30\uc1a1 \ud68c\uc0ac\uc778 Zipline\uc740 \uc544\ub9c8\uc874\uacfc \uac19\uc740 \uc8fc\uc694 \uc0b0\uc5c5 \ud50c\ub808\uc774\uc5b4\uc640 \uc9c1\uc811 \uacbd\uc7c1\ud558\uae30 \uc704\ud574 \uc6b4\uc601\uc744 \ud655\uc7a5\ud560 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \ubbf8\uad6d \ub0b4\uc5d0\uc11c 130\ub9cc \uac74\uc758 \uc0c1\uc5c5 \ubc30\uc1a1\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc644\ub8cc\ud588\uc73c\uba70, \uac70\uc758 1\uc5b5 \ub9c8\uc77c\uc758 \ube44\ud589 \uae30\ub85d\uc744 \ub2ec\uc131\ud588\uc73c\uba70, \uc6b4\uc601\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \uc544\ud504\ub9ac\uce74\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 11\uc6d4: \uc544\ub9c8\uc874\uc740 \ubc30\uc1a1 \uae30\uc0ac\uac00 \ubc30\uc1a1 \uc704\uce58\ub85c \uc774\ub3d9\ud558\ub294 \uac83\uc744 \ub3d5\uace0 \ubc30\uc1a1\ub41c \uc18c\ud3ec\uc758 \uc0ac\uc9c4 \uae30\ub85d\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ubc30\uc1a1 \uc791\uc5c5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uc2a4\ub9c8\ud2b8 \uc548\uacbd\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. &#8220;\uc544\uba5c\ub9ac\uc544(Amelia)&#8221;\ub77c\ub294 \ucf54\ub4dc\uba85\uc73c\ub85c \uba85\uba85\ub41c \uc774 \ud504\ub85c\uc81d\ud2b8\ub294 \ub0b4\ube44\uac8c\uc774\uc158 \ub370\uc774\ud130\ub97c \uc548\uacbd\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ud558\uc5ec \uae30\uc0ac\uac00 \ud578\uc988\ud504\ub9ac\ub85c \uc791\uc5c5\ud558\uace0 \ubc30\uc1a1 \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc8fc\uc694 \uacfc\uc81c\ub85c\ub294 \ubc30\ud130\ub9ac \uc131\ub2a5 \uc81c\ud55c \ud574\uacb0 \ubc0f \ud3ec\uad04\uc801\uc778 \uc704\uce58 \ub370\uc774\ud130 \ud655\ubcf4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<br \/>\n*   2024\ub144 10\uc6d4: \uad6c\uae00\uc758 \uc790\ud68c\uc0ac\uc778 Wing\uc740 \ub4dc\ub860 \ubc30\uc1a1 \uc6b4\uc601\uc744 \uc18c\ub9e4 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc6d4\ub9c8\ud2b8\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 Wing\uc740 \ud604\uc7ac \ub308\ub7ec\uc2a4-\ud3ec\ud2b8\uc6cc\uc2a4 \ub300\ub3c4\uc2dc \uc9c0\uc5ed\uc758 60,000\uac00\uad6c\uc5d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \uc6b4\uc601\uc744 \ud655\uc7a5\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c 800\ub9cc \uba85\uc758 \uc804\uccb4 \uc778\uad6c\ub97c \ucee4\ubc84\ud560 \uc804\ub7b5\uc801 \uacc4\ud68d\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac1c\ubc1c\uc740 \ud30c\uc77c\ub7ff \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\uc11c \uc8fc\uc694 \ub3c4\uc2dc \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub300\uaddc\ubaa8 \ubc30\ud3ec\ub85c \uc804\ud658\ud558\ub294 \uc911\uc694\ud55c \uc774\uc815\ud45c\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc18c\ube44\uc790\uac00 \uc18c\ud3ec\ub97c \uc18c\ud3ec \ubcf4\uad00\ud568, \uc18c\ub9e4\uc810 \ub610\ub294 \uc9c0\uc815\ub41c \ud53d\uc5c5 \uc9c0\uc810\uacfc \uac19\uc740 \ub300\uccb4 \uc7a5\uc18c\uc5d0\uc11c \uc218\ub839\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 &#8216;\uac00\uc815 \uc678 \ubc30\uc1a1(Out-of-Home Delivery, OOH)&#8217; \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. OOH \ubc30\uc1a1\uc740 \uace0\uac1d\uc5d0\uac8c \ud5a5\uc0c1\ub41c \ud3b8\uc758\uc131\uacfc \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\uba70, \uae30\uc5c5\uc5d0\uac8c\ub294 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\ub294 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\uc1a1 \uc194\ub8e8\uc158\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ud604\uc7ac \uc2dc\uc7a5 \ub3d9\ud5a5, \uc81c\uc57d \uc694\uc778, \uae30\uc220 \uc5c5\ub370\uc774\ud2b8, \ub2e4\uc591\ud55c \uc2dc\uc7a5 \ubd80\ubb38\uc5d0 \ub300\ud55c \uc0c1\uc138 \uc815\ubcf4 \ubc0f \uc0b0\uc5c5 \uacbd\uc7c1 \ud658\uacbd\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4. \ub610\ud55c, \uc9c0\uc815\ud559\uc801 \uc694\uc778\uacfc \ud32c\ub370\ubbf9\uc774 \uc2dc\uc7a5\uc5d0 \ubbf8\uce5c \uc601\ud5a5\uc774 \uc5f0\uad6c \uacfc\uc815\uc5d0\uc11c \uace0\ub824\ub418\uc5c8\uc73c\uba70, \uccb4\uacc4\uc801\uc778 \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \uc774\ud574\ub97c \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>OOH \ubc30\uc1a1 \uc2dc\uc7a5\uc740 2024\ub144 249.8\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc815\ub418\uc5c8\uc73c\uba70, 2025\ub144\uc5d0\ub294 288.3\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 13.37%\ub85c \uc131\uc7a5\ud558\uc5ec 2030\ub144\uc5d0\ub294 540\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\uc778\uc73c\ub85c\ub294 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubc30\uc1a1 \uc194\ub8e8\uc158\uc758 \uae30\uc220 \ubc1c\uc804\uacfc \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc628\ub77c\uc778 \uc2dd\ud488 \ubc30\ub2ec \uc218\uc694\uc758 \uc131\uc7a5\uc774 \uc8fc\uc694\ud558\uac8c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc6d0\uaca9 \uc9c0\uc5ed\uc758 \ubb3c\ub958 \uc778\ud504\ub77c \ubb38\uc81c\uc640 \ud658\uacbd \uc9c0\uc18d \uac00\ub2a5\uc131 \uc555\ub825\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc9c0\ubaa9\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc9c0\uc5ed \uc18c\ub9e4\uc5c5\uccb4 \ubc0f \uc2dd\ub8cc\ud488\uc810\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed \ud655\ub300, \uadf8\ub9ac\uace0 \uad6c\ub3c5 \uae30\ubc18 \ubc30\uc1a1 \ubaa8\ub378\uc758 \ubd80\uc0c1\uc740 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(\uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\ub9e4, \uc2dd\ud488 \ubc0f \uc2dd\ub8cc\ud488 \ubc30\ub2ec, \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc81c\uc57d, \ubb3c\ub958 \ubc0f \uc6b4\uc1a1, \uac00\uc804\uc81c\ud488 \ubc0f \uae30\ud0c0), \uace0\uac1d \uc720\ud615(\uae30\uc5c5 \uac04 \uac70\ub798(B2B), \uae30\uc5c5-\uc18c\ube44\uc790 \uac04 \uac70\ub798(B2C), \uc18c\ube44\uc790 \uac04 \uac70\ub798(C2C)), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8)\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4. \uc9c0\uc5ed\ubcc4 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc720\ub7fd\uc740 2025\ub144\uc5d0 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04(2025-2030\ub144) \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 DHL, UPS, FedEx, InPost, Vanderlande, Royal Mail, PostNL, XPO Logistics, Geopost, Amazon Logistics \ub4f1 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \ud504\ub85c\ud544\uacfc \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\uc5d0 \ub300\ud55c \uac1c\uc694\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \ub610\ud55c \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc0b0\uc5c5\uc758 \ub9e4\ub825\ub3c4\ub97c \ud3c9\uac00\ud558\uba70, \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42541","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/42541"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=42541"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/42541\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=42541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=42541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=42541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}