{"id":44376,"date":"2026-02-15T01:23:34","date_gmt":"2026-02-15T01:23:34","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/kiwi-fruit-market-mordor\/"},"modified":"2026-09-25T03:07:12","modified_gmt":"2026-09-24T18:07:12","slug":"kiwi-fruit-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/kiwi-fruit-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ud0a4\uc704 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/kiwi-fruit-market-size-image-1770821856059.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/kiwi-fruit-market-Kiwi-Fruit-Market-CAGR-Growth-Rate-by-Region-2026-2031-1767010214629.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud604\ud669<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ube44\ud0c0\ubbfc C\uac00 \ud48d\ubd80\ud55c \uacfc\uc77c\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc0c1\uc5c5\uc6a9 \uacfc\uc218\uc6d0 \ud655\uc7a5<\/li>\n<li class=\"toc-level-3\">4.2.3 \uac74\uac15 \uc758\uc2dd \uc18c\ube44\uc790\uce35\uc758 \uc131\uc7a5<\/li>\n<li class=\"toc-level-3\">4.2.4 \ubb34\uc5ed \uc790\uc720\ud654\ub85c \uc778\ud55c \uc2e0\uc120 \uacfc\uc77c \uad00\uc138 \uc778\ud558<\/li>\n<li class=\"toc-level-3\">4.2.5 \uace0\ubc00\ub3c4 \uc2dd\uc7ac \ubc0f \ub300\ubaa9 \ud601\uc2e0<\/li>\n<li class=\"toc-level-3\">4.2.6 CA(\uae30\uccb4 \uc870\uc808) \uc6b4\uc1a1\uc73c\ub85c \uc720\ud1b5 \uae30\ud55c \uc5f0\uc7a5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 PSA \uc138\uade0\uc131 \uada4\uc591 \ubc1c\uc0dd<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub192\uc740 \uc218\ud655 \ud6c4 \ubd80\ud328\uc728<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc218\ud655 \uc808\uc815\uae30 \uacc4\uc808\uc801 \ub178\ub3d9\ub825 \ubd80\uc871<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc0dd\ubb3c \ubcf4\uc548\uc73c\ub85c \uc778\ud55c \uac11\uc791\uc2a4\ub7ec\uc6b4 \uc218\uc785 \uae08\uc9c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58\/\uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 PESTEL \ubd84\uc11d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc9c0\uc5ed\ubcc4 (\uc0dd\uc0b0 \ubd84\uc11d (\ubb3c\ub7c9), \uc18c\ube44 \ubd84\uc11d (\ubb3c\ub7c9 \ubc0f \uac00\uce58), \uc218\uc785 \ubd84\uc11d (\ubb3c\ub7c9 \ubc0f \uac00\uce58), \uc218\ucd9c \ubd84\uc11d (\ubb3c\ub7c9 \ubc0f \uac00\uce58), \ubc0f \uac00\uaca9 \ub3d9\ud5a5 \ubd84\uc11d)\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.1.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.1.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.1.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.1.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.1.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.1.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.1.2.3 \uce60\ub808<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.1.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.1.3.2 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.1.3.3 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.1.3.4 \uc601\uad6d<\/li>\n<li class=\"toc-level-3\">5.1.4 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.1.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.1.4.2 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.1.4.3 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.1.4.4 \ud638\uc8fc<\/li>\n<li class=\"toc-level-3\">5.1.5 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.1.5.1 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-4\">5.1.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-3\">5.1.6 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.1.6.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-4\">5.1.6.2 \ucf00\ub0d0<\/li>\n<li class=\"toc-level-4\">5.1.6.3 \uc774\uc9d1\ud2b8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc774\ud574\uad00\uacc4\uc790 \ubaa9\ub85d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud0a4\uc704 \uc2dc\uc7a5 \ubd84\uc11d: 2026-2031\ub144 \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21<\/p>\n<p># 1. \ubcf4\uace0\uc11c \uac1c\uc694 \ubc0f \uc2dc\uc7a5 \uc804\ub9dd<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ud0a4\uc704 \uc2dc\uc7a5\uc758 \uaddc\ubaa8, \uc810\uc720\uc728, \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc608\uce21\uc744 \uc0c1\uc138\ud788 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc9c0\ub9ac\uc801 \uc138\ubd84\ud654(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ub97c \uae30\ubc18\uc73c\ub85c \uc0dd\uc0b0, \uc18c\ube44, \uc218\ucd9c, \uc218\uc785 \ubd84\uc11d(\uac00\uce58 \ubc0f \ubb3c\ub7c9) \ubc0f \uac00\uaca9 \ub3d9\ud5a5 \ubd84\uc11d\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc608\uce21\uc740 \uac00\uce58(USD) \ubc0f \ubb3c\ub7c9(\ubbf8\ud130\ud1a4) \uae30\uc900\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud0a4\uc704 \uc2dc\uc7a5\uc740 2021\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc5f0\uad6c \uae30\uac04\uacfc 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc608\uce21 \uae30\uac04\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. 2026\ub144 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 80\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \ucd94\uc815\ub418\uba70, 2025\ub144 77\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c \uc131\uc7a5\ud558\uc5ec 2031\ub144\uc5d0\ub294 98\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub294 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 4.16%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc131\uc7a5 \uada4\uc801\uc740 \ud0a4\uc704\uac00 \ud2c8\uc0c8 \ub18d\uc0b0\ubb3c\uc5d0\uc11c \ud575\uc2ec \uae30\ub2a5\uc131 \uc2dd\ud488\uc73c\ub85c \uc804\ud658\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ube44\ud0c0\ubbfc C\uac00 \ud48d\ubd80\ud55c \uc635\uc158\uc744 \uc6b0\uc120\uc2dc\ud558\uba70, \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ub179\uc0c9, \uace8\ub4dc, \uadf8\ub9ac\uace0 \uc0c8\ub86d\uac8c \ubd80\uc0c1\ud558\ub294 \ubd89\uc740\uc0c9 \ud488\uc885\uc744 \uc8fc\ub958\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 2024\ub144 \ub274\uc9c8\ub79c\ub4dc-\uc720\ub7fd \uc5f0\ud569 \uac04 \uad00\uc138 \ucca0\ud3d0 \ud611\uc815 \ub4f1 \ubb34\uc5ed \uc790\uc720\ud654\ub294 \uace0\ubd80\uac00\uac00\uce58 \uc720\ud1b5 \ucc44\ub110\uc744 \uac1c\ubc29\ud558\uace0 \uc788\uc73c\uba70, CA(Controlled-Atmosphere) \ubb3c\ub958\ub294 \uc5f0\uc911 \uacf5\uae09\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uace0\ubc00\ub3c4 \uacfc\uc218\uc6d0 \ubc0f \uc65c\uc131 \ub300\ubaa9\uacfc \uac19\uc740 \ud601\uc2e0\uc740 \ud5e5\ud0c0\ub974\ub2f9 \uc218\ud655\ub7c9\uc744 \ub192\uc774\uace0 \ub2e8\uc704 \ube44\uc6a9\uc744 \ub0ae\ucd94\uba70, AI \uae30\ubc18 \ucf5c\ub4dc\uccb4\uc778 \ub3c4\uad6c\ub294 \ubd80\ud328\ub97c \uc904\uc774\uace0 \uc6b4\uc1a1 \uac00\ub2a5 \uae30\uac04\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4. \uc9c8\ubcd1 \uc800\ud56d\uc131 \uc721\uc885 \ud504\ub85c\uadf8\ub7a8\uacfc \ucca8\ub2e8 \uc0dd\ubb3c\ud559\uc801 \ubc29\uc81c\ub294 PSA \ubc15\ud14c\ub9ac\uc544 \uada4\uc591\ubcd1 \uc704\ud5d8\uc744 \uc644\ud654\ud558\uc5ec \ud22c\uc790\uc790 \uc2e0\ub8b0\ub97c \uac15\ud654\ud558\uace0 \ud0a4\uc704 \uc2dc\uc7a5\uc758 \uc7a5\uae30\uc801 \uae30\ubc18\uc744 \uacf5\uace0\ud788 \ud569\ub2c8\ub2e4.<\/p>\n<p>2025\ub144 \uae30\uc900 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ud0a4\uc704 \uc2dc\uc7a5\uc5d0\uc11c 59.02%\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, 2031\ub144\uae4c\uc9c0 8.55%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc774 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p># 2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778 (Drivers)<\/p>\n<p>\ud0a4\uc704 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ube44\ud0c0\ubbfc C \ud48d\ubd80 \uacfc\uc77c\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00 (+1.2% CAGR \uc601\ud5a5): \uc120\uace8\ub4dc \ud0a4\uc704 \ub450 \uac1c\uac00 \ube44\ud0c0\ubbfc C \ubcf4\ucda9\uc81c\ub97c \ub300\uccb4\ud558\uace0 \ucd94\uac00\uc801\uc778 \uc12c\uc720\uc9c8\uacfc \ud56d\uc0b0\ud654\uc81c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uc784\uc0c1 \uc5f0\uad6c \uacb0\uacfc\uc5d0 \ub530\ub77c \ud0a4\uc704\uc758 \ub6f0\uc5b4\ub09c \uc601\uc591 \ubc00\ub3c4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc778\uc2dd\uc774 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. 100g\ub2f9 90mg\uc758 \ube44\ud0c0\ubbfc C\ub97c \ud568\uc720\ud55c \ud0a4\uc704\ub294 \uc624\ub80c\uc9c0\ub97c \ub2a5\uac00\ud558\uba70 \uba74\uc5ed \uae30\ub2a5, \uc18c\ud654 \uac74\uac15 \ubc0f \ud56d\uc0b0\ud654 \uc12d\ucde8\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud640\ud478\ub4dc(Whole Foods)\uc640 \uac19\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ud0a4\uc704\ub97c \ub2e4\ub978 \uae30\ub2a5\uc131 \uc2dd\ud488\uacfc \ud568\uaed8 \ubc30\uce58\ud558\uc5ec \ud0a4\uc704\uc758 \uc6f0\ube59 \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud558\uace0 \ubd80\uc720\ud55c \ub3c4\uc2dc \uc911\uc2ec\uc9c0\uc5d0\uc11c \ud0a4\uc704 \uc2dc\uc7a5\uc758 \uac00\uc815 \uce68\ud22c\uc728\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc911\uae30\uc801\uc778(2-4\ub144) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uc0c1\uc5c5\uc6a9 \uacfc\uc218\uc6d0 \ud655\uc7a5 (+0.8% CAGR \uc601\ud5a5): \uace0\ubc00\ub3c4 \uc2dc\uc2a4\ud15c\uc740 \uae30\uc874 \ud5e5\ud0c0\ub974\ub2f9 15~25\ubbf8\ud130\ud1a4\uc5d0\uc11c 20~45\ubbf8\ud130\ud1a4\uc73c\ub85c \uc218\ud655\ub7c9\uc744 \uc99d\uac00\uc2dc\ucf1c \uc911\uad6d, \uc774\ub780, \uadf8\ub9ac\uc2a4 \ub4f1\uc9c0\uc5d0\uc11c \ub9c8\uc9c4\uc744 \ud655\ub300\ud558\uace0 \uacf5\uae09 \ud655\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub144\uae30 \ub2e8\ucd95\uc744 \uc704\ud55c \uc720\uc804\uc790 \ud3b8\uc9d1 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \uc0dd\uc0b0\ub7c9\uc744 \ub354\uc6b1 \ub192\uc5ec \uc7ac\ubc30\uc790\ub4e4\uc774 \uae30\uc874 \uacbd\uc791\uc9c0\ub97c \uc804\ud658\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\uace0 \ud0a4\uc704 \uc2dc\uc7a5\uc758 \uac00\uaca9 \uc548\uc815\ud654\ub97c \uc704\ud55c \uc0dd\uc0b0\ub7c9 \uc99d\uac00\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. Zespri\ub294 \ubaa8\ub4e0 \ud0a4\uc704 \ud488\uc885\uc5d0\uc11c \ud5e5\ud0c0\ub974\ub2f9 \ud3c9\uade0 \uc218\uc775\uc774 \uc774\uc804 \uae30\ub85d\uc744 \ucd08\uacfc\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud558\uba70, \ud655\uc7a5\uc744 \uc704\ud55c \uacbd\uc81c\uc801 \uc720\uc778\ucc45\uc740 \uc5ec\uc804\ud788 \uac15\ub825\ud569\ub2c8\ub2e4. \uc774\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c \uc7a5\uae30\uc801\uc778(4\ub144 \uc774\uc0c1) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uac74\uac15 \uc758\uc2dd \uc18c\ube44\uc790\uce35 \uc99d\uac00 (+1.0% CAGR \uc601\ud5a5): \uace8\ub4dc \ud488\uc885\uc774 30~50%\uc758 \uac00\uaca9 \ud504\ub9ac\ubbf8\uc5c4\uc744 \ud615\uc131\ud558\uace0 \ubd89\uc740\uc0c9 \uacfc\uc721 \ud488\uc885\uc774 \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778, \ub3c5\uc77c\uc5d0\uc11c \uc778\uae30\ub97c \uc5bb\uc73c\uba74\uc11c \ud504\ub9ac\ubbf8\uc5c4\ud654\uac00 \uad6c\ub9e4 \ud328\ud134\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc9c\uc5f0 \ud56d\uc0b0\ud654\uc81c\uc640 \uc18c\ud654 \ud6a8\ub2a5\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub294 \uace0\ub839\uce35\uacfc \ub3c4\uc2dc \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \ubaa8\ub450\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\uc73c\uba70 \ud0a4\uc704 \uc2dc\uc7a5\uc758 \uc7a0\uc7ac \uace0\uac1d\uce35\uc744 \ub113\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4. Zespri\uc758 &#8216;Choose Healthy, Choose Real&#8217;\uacfc \uac19\uc740 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc774\ub7ec\ud55c \uc18d\uc131\uc744 \uac15\uc870\ud558\uc5ec \uc8fc\uc694 \uc778\uad6c \ud1b5\uacc4 \uc804\ubc18\uc5d0\uc11c \uac74\uac15\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uad6c\ub9e4 \ud589\ub3d9\uc73c\ub85c \uc131\uacf5\uc801\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc744 \uc911\uc2ec\uc73c\ub85c \ub3c4\uc2dc \uc544\uc2dc\uc544\ub85c \ud655\uc7a5\ub418\uba70 \uc911\uae30\uc801\uc778(2-4\ub144) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uc2e0\uc120 \uacfc\uc77c \uad00\uc138 \uc778\ud558\ub97c \uc704\ud55c \ubb34\uc5ed \uc790\uc720\ud654 (+0.6% CAGR \uc601\ud5a5): 2024\ub144 5\uc6d4 \ub274\uc9c8\ub79c\ub4dc-\uc720\ub7fd \ud611\uc815\uc740 \uad00\uc138\ub97c \ucca0\ud3d0\ud558\uc5ec \ub274\uc9c8\ub79c\ub4dc\uc758 \uc218\ucd9c \uac00\uce58\ub97c 29% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc544\uc2dc\uc544\uc640 \ubbf8\uc8fc \uc9c0\uc5ed\uc5d0\uc11c\ub3c4 \uc720\uc0ac\ud55c \ud611\uc0c1\uc774 \uc9c4\ud589 \uc911\uc774\uba70, \uacbd\uc7c1\ub825 \uc788\ub294 \uc0dd\uc0b0\uc790\ub4e4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \uc2dc\uc7a5 \uc811\uadfc\uc131 \ud5a5\uc0c1\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4. \uc591\uc790 \ubc0f \ub2e4\uc790\uac04 \ud611\uc815 \ucd94\uc138\ub294 \ud6a8\uc728\uc801\uc778 \uc0dd\uc0b0\uc790\ub4e4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \uc2dc\uc7a5 \uc811\uadfc\uc131 \uac1c\uc120\uc744 \uc2dc\uc0ac\ud558\uc9c0\ub9cc, \uc9c0\uc815\ud559\uc801 \uae34\uc7a5\uc740 \uc804\ub7b5\uc801 \uad00\uacc4\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc7a5\ubcbd\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub2e8\uae30\uc801\uc778(2\ub144 \uc774\ub0b4) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uace0\ubc00\ub3c4 \uc7ac\ubc30 \ubc0f \ub300\ubaa9 \ud601\uc2e0 (+0.4% CAGR \uc601\ud5a5): \ub274\uc9c8\ub79c\ub4dc, \uc774\ud0c8\ub9ac\uc544, \uce60\ub808 \ub4f1 \uc8fc\uc694 \uc0dd\uc0b0\uad6d\uc5d0\uc11c \uace0\ubc00\ub3c4 \uc7ac\ubc30 \uc2dc\uc2a4\ud15c\uacfc \uc65c\uc131 \ub300\ubaa9(rootstock dwarfism) \uae30\uc220\uc774 \ub3c4\uc785\ub418\uc5b4 \ud5e5\ud0c0\ub974\ub2f9 \uc0dd\uc0b0\uc131\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc704 \uc0dd\uc0b0 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc2dc\uc7a5 \uacf5\uae09\uc744 \uc548\uc815\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uba70, \uc2e0\ud765 \uc0dd\uc0b0\uad6d\uc73c\ub85c\uc758 \uae30\uc220 \uc774\uc804 \uac00\ub2a5\uc131\ub3c4 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc7a5\uae30\uc801\uc778(4\ub144 \uc774\uc0c1) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uc800\uc7a5 \uc218\uba85 \uc5f0\uc7a5\uc744 \uc704\ud55c CA(Controlled-Atmosphere) \uc6b4\uc1a1 (+0.3% CAGR \uc601\ud5a5): CA \uc6b4\uc1a1 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \ud0a4\uc704\uc758 \uc800\uc7a5 \uc218\uba85\uc744 \uc5f0\uc7a5\ud558\uc5ec \uc5f0\uc911 \uacf5\uae09\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0, \ud2b9\ud788 \ud0dc\ud3c9\uc591 \ud6a1\ub2e8 \ubc0f \ub300\uc11c\uc591 \ud6a1\ub2e8 \uacbd\ub85c\ub97c \ud3ec\ud568\ud55c \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc785\ub2c8\ub2e4. \uc774\ub294 \ubd80\ud328\uc728\uc744 \uc904\uc774\uace0 \uc2dc\uc7a5 \uc811\uadfc\uc131\uc744 \ud655\ub300\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc804 \uc138\uacc4 \uacf5\uae09\ub9dd\uc5d0 \uc911\uae30\uc801\uc778(2-4\ub144) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p># 3. \uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778 (Restraints)<\/p>\n<p>\ud0a4\uc704 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   PSA \ubc15\ud14c\ub9ac\uc544 \uada4\uc591\ubcd1 \ubc1c\uc0dd (-0.9% CAGR \uc601\ud5a5): Pseudomonas syringae pv. actinidiae(PSA)\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc218\uc5b5 \ub2ec\ub7ec\uc758 \uacbd\uc81c\uc801 \uc190\uc2e4\uc744 \ucd08\ub798\ud558\ub294 \uc5c5\uacc4\uc758 \uac00\uc7a5 \uc2ec\uac01\ud55c \uc0dd\ubb3c\ud559\uc801 \uc704\ud611\uc785\ub2c8\ub2e4. \uc800\ud56d\uc131 \ud488\uc885\uacfc \ud30c\uc9c0 \uae30\ubc18 \uc0dd\ubb3c\ud559\uc801 \ubc29\uc81c\uac00 \ubc1c\uc804\ud558\uace0 \uc788\uc9c0\ub9cc, \uacfc\uc218\uc6d0\uc744 \ubcf4\ud638\ud558\uace0 \ud0a4\uc704 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud22c\uc790\uc790 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc9c0\uc18d\uc801\uc778 \uac10\uc2dc\uc640 \ud488\uc885 \uac31\uc2e0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uc721\uc885 \ubc0f \uc0c8\ub85c\uc6b4 \uc720\uc804\uc790 \ud3b8\uc9d1 \uae30\uc220\uc744 \ud1b5\ud55c PSA \ub0b4\uc131 \ud488\uc885 \uac1c\ubc1c\uc740 \uc7a5\uae30\uc801\uc778 \ud574\uacb0\ucc45\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uad6c\ud604 \uc2dc\uae30\ub294 \uc77c\ubc18\uc801\uc778 \ud22c\uc790 \uae30\uac04\uc744 \ub118\uc5b4\uc12d\ub2c8\ub2e4. \uc774\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc911\uae30\uc801\uc778(2-4\ub144) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uc2e0\ud765 \uc2dc\uc7a5\uc758 \ub192\uc740 \uc218\ud655 \ud6c4 \ubd80\ud328\uc728 (-0.6% CAGR \uc601\ud5a5): \uc544\uc2dc\uc544, \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8 \ub4f1 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc218\ud655 \ud6c4 \ud0a4\uc704\uc758 \ub192\uc740 \ubd80\ud328\uc728\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc8fc\ub85c \ucf5c\ub4dc\uccb4\uc778 \uc778\ud504\ub77c\uc758 \ubd80\uc871\uacfc \ubd80\uc801\uc808\ud55c \ubcf4\uad00 \ubc0f \uc6b4\uc1a1 \uc870\uac74 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub294 \uc81c\ud488 \uc190\uc2e4\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc2dc\uc7a5 \uacf5\uae09\uc758 \ubd88\ud655\uc2e4\uc131\uc744 \uc57c\uae30\ud569\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uae30\uc801\uc778(2\ub144 \uc774\ub0b4) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uc218\ud655\uae30 \uacc4\uc808\uc131 \ub178\ub3d9\ub825 \ubd80\uc871 (-0.4% CAGR \uc601\ud5a5): \ub178\ub3d9\ub825\uc740 \uacfc\uc218\uc6d0 \ube44\uc6a9\uc758 30~40%\ub97c \ucc28\uc9c0\ud558\uba70, \ube44\uc790 \uc81c\ud55c\uc73c\ub85c \uc778\ud574 \uc911\uc694\ud55c \uc5ed\ud560\uc5d0 \uacf5\ubc31\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uc7ac\ubc30\uc790\ub4e4\uc740 \uc774\ub3d9\uc2dd \ud50c\ub7ab\ud3fc\uc744 \ubc30\uce58\ud558\uace0 \ub85c\ubd07 \uc218\ud655\uae30\ub97c \uace0\ub824\ud558\uace0 \uc788\uc9c0\ub9cc, \uacfc\uc77c\uc758 \uc5f0\uc57d\ud568\uc774 \uc644\uc804 \uc790\ub3d9\ud654\ub97c \ubc29\ud574\ud558\uc5ec \ud0a4\uc704 \uc2dc\uc7a5\uc774 \uc784\uae08 \uc778\uc0c1\uacfc \uc791\ubb3c \uc190\uc2e4 \uc704\ud5d8\uc5d0 \ub178\ucd9c\ub418\uac8c \ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654 \uae30\uc220\uacfc \uace0\ubc00\ub3c4 \uc7ac\ubc30 \uc2dc\uc2a4\ud15c\uc740 \ud5e5\ud0c0\ub974\ub2f9 \ub178\ub3d9\ub825 \uc694\uad6c \uc0ac\ud56d\uc744 \uc904\uc5ec \ubd80\ubd84\uc801\uc778 \ud574\uacb0\ucc45\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uacfc\uc77c\uc758 \uc5f0\uc57d\ud568\uacfc \ud488\uc9c8 \uc694\uad6c \uc0ac\ud56d\uc73c\ub85c \uc778\ud574 \uc218\ud655\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \ub178\ub3d9 \uc9d1\uc57d\uc801\uc785\ub2c8\ub2e4. \uc774\ub294 \ub274\uc9c8\ub79c\ub4dc, \uce60\ub808, \uc774\ud0c8\ub9ac\uc544 \ub4f1 \uc8fc\uc694 \uc0dd\uc0b0 \uc9c0\uc5ed\uc5d0 \ub2e8\uae30\uc801\uc778(2\ub144 \uc774\ub0b4) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>*   \uac11\uc791\uc2a4\ub7ec\uc6b4 \uc0dd\ubb3c\ubcf4\uc548 \uad00\ub828 \uc218\uc785 \uae08\uc9c0 (-0.3% CAGR \uc601\ud5a5): \uc804 \uc138\uacc4 \ubb34\uc5ed \uacbd\ub85c, \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ud68c\ub791\uc5d0\uc11c \uac11\uc791\uc2a4\ub7ec\uc6b4 \uc0dd\ubb3c\ubcf4\uc548 \uad00\ub828 \uc218\uc785 \uae08\uc9c0\ub294 \ud0a4\uc704 \uc2dc\uc7a5\uc5d0 \uc608\uce21 \ubd88\uac00\ub2a5\ud55c \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc9c8\ubcd1\uc774\ub098 \ud574\ucda9\uc758 \ud655\uc0b0\uc744 \ub9c9\uae30 \uc704\ud55c \uc870\uce58\ub85c, \uc0dd\uc0b0\uc790\ub4e4\uc5d0\uac8c\ub294 \uc0c1\ub2f9\ud55c \ubb34\uc5ed \uc7a5\ubcbd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804 \uc138\uacc4 \ubb34\uc5ed \uacbd\ub85c\uc5d0 \ub2e8\uae30\uc801\uc778(2\ub144 \uc774\ub0b4) \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p># 4. \uc9c0\uc5ed\ubcc4 \uc2dc\uc7a5 \ubd84\uc11d<\/p>\n<p>*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2025\ub144 \ud0a4\uc704 \uc2dc\uc7a5\uc758 59.02%\ub97c \ucc28\uc9c0\ud558\uba70 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc911\uad6d\uc758 240\ub9cc \ubbf8\ud130\ud1a4 \uc0dd\uc0b0\ub7c9\uacfc \uc911\uc0b0\uce35\uc758 \uac74\uac15 \uc911\uc2dc \uacbd\ud5a5\uc774 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4. 2031\ub144\uae4c\uc9c0 8.55%\uc758 CAGR\uc740 \ub3c4\uc2dc\ud654 \ucd94\uc138\uc640 \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00, \ud2b9\ud788 \uac74\uac15\uc5d0 \ubbfc\uac10\ud55c \uc911\uc0b0\uce35 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ud0a4\uc704 \ucc44\ud0dd\uc774 \uac00\uc18d\ud654\ub418\ub294 \uc911\uad6d\uc758 2\uc120 \ub3c4\uc2dc\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \ub274\uc9c8\ub79c\ub4dc\ub294 \uc804 \uc138\uacc4 \ud0a4\uc704 \ubb34\uc5ed \uc810\uc720\uc728\uc758 40%\ub97c \ucc28\uc9c0\ud558\uba70 \uace0\ubd80\uac00\uac00\uce58 \uc218\ucd9c\uc5d0\uc11c \uc9c0\ubc30\ub825\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uc77c\ubcf8\uc740 \uace8\ub4dc \ud488\uc885\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\uc7a5\uc73c\ub85c \ub0a8\uc544 \uc788\uc73c\uba70, \uc778\ub3c4\uc758 \uc2e0\ud765 \uc18c\ube44 \ud328\ud134\uc740 \ucf5c\ub4dc\uccb4\uc778 \uc778\ud504\ub77c\uac00 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc0c1\ub2f9\ud55c \uc7a5\uae30 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \uc720\ub7fd: 2024\ub144 5\uc6d4 EU-\ub274\uc9c8\ub79c\ub4dc \uc790\uc720\ubb34\uc5ed\ud611\uc815(FTA) \uc2dc\ud589 \uc774\ud6c4 \uc720\ub7fd\uc740 \ub274\uc9c8\ub79c\ub4dc\uc758 \uac00\uc7a5 \ud070 \ud0a4\uc704 \uc2dc\uc7a5\uc73c\ub85c \ubd80\uc0c1\ud588\uc73c\uba70, \uad00\uc138 \ucca0\ud3d0\ub85c \uac00\uaca9 \uacbd\uc7c1\ub825\uc774 \uc989\uc2dc \ud5a5\uc0c1\ub418\uc5b4 \uc911\uad6d\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \ub124\ub35c\ub780\ub4dc\ub294 \ud0a4\uc704\ub97c \ud3ec\ud568\ud55c \uc774\uad6d\uc801\uc778 \uacfc\uc77c\uc758 \uc8fc\uc694 \uc9c4\uc785\uc810 \uc5ed\ud560\uc744 \ud558\uba70, \ud655\ub9bd\ub41c \ubb3c\ub958 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub300\ub959 \uc804\uc5ed\uc73c\ub85c \uc720\ud1b5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778, \ud504\ub791\uc2a4, \ub3c5\uc77c \uc804\ubc18\uc758 \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \uc5f0\uad6c\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ubd89\uc740\uc0c9 \uacfc\uc721 \ud488\uc885\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uba70, \uae30\uc874 \ub179\uc0c9 \ubc0f \uace8\ub4dc \ud488\uc885\uc744 \ub118\uc5b4\uc120 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uc5d0 \ub300\ud55c \uc2dc\uc7a5\uc758 \uc900\ube44 \uc0c1\ud0dc\ub97c \uc2dc\uc0ac\ud569\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc758 \uc9c0\uc18d\uac00\ub2a5\uc131\uacfc \uc720\uae30\ub18d \uc778\uc99d\uc5d0 \ub300\ud55c \uac15\uc870\ub294 \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc5c4\uaca9\ud55c \ud658\uacbd \uae30\uc900\uc744 \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uc0dd\uc0b0\uc790\ub4e4\uc5d0\uac8c \uae30\ud68c\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ubd81\ubbf8: \ubd81\ubbf8\ub294 \uc131\uc219\ud588\uc9c0\ub9cc \uc9c4\ud654\ud558\ub294 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uce90\ub098\ub2e4\uc640 \uba55\uc2dc\ucf54\ub294 \uc9c0\uc5ed \uc2dc\uc7a5\uc744 \uc644\uc131\ud558\uba70, \uba55\uc2dc\ucf54\uc758 \ubd81\ubbf8\uc790\uc720\ubb34\uc5ed\ud611\uc815(NAFTA) \ucc38\uc5ec\ub294 \ubd81\ubbf8 \uc2dc\uc7a5 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud0a4\uc704 \uc720\ud1b5\uc744 \uc6a9\uc774\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ud488\uc885 \ubc0f \uc720\uae30\ub18d \uc778\uc99d\uc5d0 \ub300\ud55c \ucd08\uc810\uc740 \uc778\uc9c0\ub41c \ud488\uc9c8\uacfc \uac74\uac15\uc0c1\uc758 \uc774\uc810\uc5d0 \ub300\ud574 \ub354 \ub192\uc740 \uac00\uaca9\uc744 \uc9c0\ubd88\ud558\ub824\ub294 \uc18c\ube44\uc790 \uc758\uc9c0\uc640 \uc77c\uce58\ud569\ub2c8\ub2e4.<\/p>\n<p># 5. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 6\uc6d4: Zespri\ub294 \uc774\uc804 \uae30\ub85d\uc744 \ucd08\uacfc\ud558\ub294 \uc2dc\uc98c \uc218\uc775\uc744 \uc608\uce21\ud558\uba70, \uc138\ud6c4 \uc21c\uc774\uc775 2\uc5b5 4,800\ub9cc~2\uc5b5 5,800\ub9cc \ub274\uc9c8\ub79c\ub4dc \ub2ec\ub7ec(1\uc5b5 4,880\ub9cc~1\uc5b5 5,480\ub9cc \ub2ec\ub7ec)\ub97c \uc804\ub9dd\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 5\uc6d4: \ub274\uc9c8\ub79c\ub4dc-\uc720\ub7fd \uc5f0\ud569 \uc790\uc720\ubb34\uc5ed\ud611\uc815(FTA)\uc740 \ub274\uc9c8\ub79c\ub4dc \ud0a4\uc704 \uc218\ucd9c \uac00\uce58\ub97c 29% \uc99d\uac00\uc2dc\ucf1c 33\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 5\uc6d4: \ub358\ud0a8(Dunkin&#8217;)\uc740 \ud0a4\uc704 \uc218\ubc15 \ub358\ud0a8 \ub9ac\ud504\ub808\uc154(Kiwi Watermelon Dunkin&#8217; Refresher)\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ub358\ud0a8 \ub9ac\ud504\ub808\uc154 \ub77c\uc778\uc5c5\uc758 \ucd5c\uc2e0 \uc81c\ud488\uc73c\ub85c, \ub179\ucc28 \ub610\ub294 \ub808\ubaa8\ub124\uc774\ub4dc \uc911 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc804 \uc138\uacc4 \ud0a4\uc704 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d \ubc0f \uc804\ub9dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud0a4\uc704\ub294 \uc561\ud2f0\ub2c8\ub514\uc544(Actinidia) \uc18d\uc758 \uc2dd\uc6a9 \uacfc\uc77c\ub85c, \ud0c0\uc6d0\ud615\uc5d0 \uac08\uc0c9\ube5b\uc774 \ub3c4\ub294 \ub179\uc0c9 \uaecd\uc9c8\uacfc \ub179\uc0c9 \uacfc\uc721, \uadf8\ub9ac\uace0 \ud770\uc0c9 \uc911\uc2ec\ubd80\uc5d0 \ubc15\ud78c \uc218\ub9ce\uc740 \uac80\uc740\uc0c9 \uc528\uc557\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc8fc\uc694 \ub3d9\uc778:<br \/>\n\ud0a4\uc704 \uc2dc\uc7a5\uc740 \ube44\ud0c0\ubbfc C\uac00 \ud48d\ubd80\ud55c \uacfc\uc77c\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00, \uc0c1\uc5c5\uc6a9 \uacfc\uc218\uc6d0\uc758 \ud655\uc7a5, \uac74\uac15\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc740 \uc18c\ube44\uc790\uce35\uc758 \uc131\uc7a5, \ubb34\uc5ed \uc790\uc720\ud654\ub85c \uc778\ud55c \uc2e0\uc120 \uacfc\uc77c \uad00\uc138 \uc778\ud558, \uace0\ubc00\ub3c4 \uc2dd\uc7ac \ubc0f \ub300\ubaa9(rootstock) \ud601\uc2e0, \uadf8\ub9ac\uace0 \uc800\uc7a5 \uc218\uba85\uc744 \uc5f0\uc7a5\ud558\ub294 CA(Controlled-Atmosphere) \uc6b4\uc1a1 \uae30\uc220\uc758 \ubc1c\uc804 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc778\uc5d0 \uc758\ud574 \uc131\uc7a5\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778:<br \/>\n\ubc18\uba74, PSA \uc138\uade0\uc131 \uada4\uc591\ubcd1 \ubc1c\uc0dd, \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub192\uc740 \uc218\ud655 \ud6c4 \ubd80\ud328\uc728, \uc218\ud655 \uc131\uc218\uae30 \ub3d9\uc548\uc758 \uacc4\uc808\uc801 \ub178\ub3d9\ub825 \ubd80\uc871, \uadf8\ub9ac\uace0 \uc0dd\ubb3c\ubcf4\uc548 \ubb38\uc81c\ub85c \uc778\ud55c \uac11\uc791\uc2a4\ub7ec\uc6b4 \uc218\uc785 \uae08\uc9c0 \uc870\uce58 \ub4f1\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc8fc\uc694 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \uc774\ub7ec\ud55c \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc694\uc778 \uc678\uc5d0\ub3c4 \uac00\uce58\/\uacf5\uae09\ub9dd \ubd84\uc11d, \uaddc\uc81c \ud658\uacbd, \uae30\uc220 \uc804\ub9dd, PESTEL \ubd84\uc11d \ub4f1\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc804\ub9dd:<br \/>\n\uc804 \uc138\uacc4 \ud0a4\uc704 \uc2dc\uc7a5\uc740 2031\ub144\uae4c\uc9c0 98\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub418\uba70, \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 4.16%\uc5d0 \uc774\ub97c \uc804\ub9dd\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 59.02%\ub85c \uc120\ub450\ub97c \uc720\uc9c0\ud558\uba70 8.55%\uc758 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc774\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ud1b5\ucc30\ub825:<br \/>\n\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, 2024\ub144 \ub274\uc9c8\ub79c\ub4dc-\uc720\ub7fd \ubb34\uc5ed \ud611\uc815\uc73c\ub85c \uc778\ud55c \uad00\uc138 \ucca0\ud3d0\ub294 \ub274\uc9c8\ub79c\ub4dc \ud0a4\uc704 \uc218\ucd9c\uc561\uc744 29% \uc99d\uac00\uc2dc\ucf1c 33\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud558\uac8c \ud588\uc73c\uba70, \uc720\ub7fd\uc5f0\ud569(EU)\uc774 \ub274\uc9c8\ub79c\ub4dc \ud0a4\uc704\uc758 \ucd5c\ub300 \uc218\ucd9c \ub300\uc0c1\uc9c0\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uace8\ub4dc \ud0a4\uc704 \ud488\uc885\uc740 \ud5a5\uc0c1\ub41c \ub2e8\ub9db\uacfc \uc800\uc7a5 \uc218\uba85 \ub355\ubd84\uc5d0 \uadf8\ub9b0 \ud0a4\uc704 \ud488\uc885\ubcf4\ub2e4 30~50% \ub192\uc740 \uac00\uaca9\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. PSA \uc138\uade0\uc131 \uada4\uc591\ubcd1\uc5d0 \ub300\ud55c \ub300\uc751\uc73c\ub85c\ub294 \uc800\ud56d\uc131 \ud488\uc885 \uc721\uc131 \ubc0f \ud30c\uc9c0(phage) \uae30\ubc18 \uc0dd\ubb3c\ud559\uc801 \ubc29\uc81c\ubc95\uc774 \uc7a5\uae30\uc801\uc778 \uacfc\uc218\uc6d0 \ubcf4\ud638 \uc804\ub7b5\uc758 \ud575\uc2ec\uc73c\ub85c \uc81c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c \ubd84\uc11d \ubc94\uc704:<br \/>\n\ubcf8 \ubcf4\uace0\uc11c\ub294 \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \ub4f1 \uc8fc\uc694 \uc9c0\uc5ed\ubcc4\ub85c \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \uac01 \uc9c0\uc5ed\uc5d0 \ub300\ud574 \uc0dd\uc0b0\ub7c9(\ubd80\ud53c), \uc18c\ube44\ub7c9(\ubd80\ud53c \ubc0f \uac00\uce58), \uc218\uc785\ub7c9(\ubd80\ud53c \ubc0f \uac00\uce58), \uc218\ucd9c\ub7c9(\ubd80\ud53c \ubc0f \uac00\uce58), \uadf8\ub9ac\uace0 \uac00\uaca9 \ucd94\uc138 \ubd84\uc11d\uc744 \ud3ec\ud568\ud558\uba70, \ubbf8\uad6d, \uce90\ub098\ub2e4, \uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8, \uc544\ub974\ud5e8\ud2f0\ub098, \uce60\ub808, \ub3c5\uc77c, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uc601\uad6d, \uc911\uad6d, \uc778\ub3c4, \uc77c\ubcf8, \ud638\uc8fc, \ud130\ud0a4, \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544, \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d, \ucf00\ub0d0, \uc774\uc9d1\ud2b8 \ub4f1 \uc8fc\uc694 \uad6d\uac00\ubcc4 \uc0c1\uc138 \ubd84\uc11d\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \ucd94\uc815 \ubc0f \uc608\uce21\uc740 \uac00\uce58(USD)\uc640 \ubd80\ud53c(\ubbf8\ud130\ud1a4) \ub2e8\uc704\ub85c \uc81c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc774\ud574\uad00\uacc4\uc790 \ubaa9\ub85d\uc744 \ud3ec\ud568\ud55c \uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uacfc \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc744 \uc81c\uc2dc\ud558\uc5ec, \uc804 \uc138\uacc4 \ud0a4\uc704 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\ub97c \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44376","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/44376"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=44376"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/44376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=44376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=44376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=44376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}