{"id":46582,"date":"2026-02-19T09:14:51","date_gmt":"2026-02-19T09:14:51","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/global-basketball-shoe-market-mordor\/"},"modified":"2026-09-25T06:06:43","modified_gmt":"2026-09-24T21:06:43","slug":"global-basketball-shoe-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/global-basketball-shoe-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ub18d\uad6c\ud654 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/global-basketball-shoe-market-1752493709197-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/global-basketball-shoe-market-size-image-1752485791415.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \uc2e0\ubc1c \uae30\uc220 \ubc1c\uc804<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \uc81c\ud488 \ub9de\ucda4\ud654 \ubc0f \uac1c\uc778\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \ub18d\uad6c\uc758 \uc138\uacc4\uc801\uc778 \uc778\uae30 \uc0c1\uc2b9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uce5c\ud658\uacbd\uc801\uc778 \uad00\ud589<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \uc560\uc2ac\ub808\uc800 \ubc0f \ud328\uc158 \ud2b8\ub80c\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(DTC) \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 \uce58\uc5f4\ud55c \uc2dc\uc7a5 \uacbd\uc7c1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \uc704\uc870\ud488 \ud655\uc0b0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \uc81c\ud55c\ub41c \ud0c0\uac9f \uace0\uac1d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \uc6d0\uc790\uc7ac \ube44\uc6a9 \uc0c1\uc2b9<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uacf5\uae09\ub9dd \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \ud658\uacbd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \uae30\uc220 \uc804\ub9dd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.7.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.3 \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21(\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \uc2e0\ubc1c \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \ud558\uc774\ud0d1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \ubbf8\ub4dc\ud0d1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \ub85c\uc6b0\ud0d1<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \uc544\ub3d9<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \uc5ec\uc131<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.3 \ub0a8\uc131<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \uce74\ud14c\uace0\ub9ac<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \ub300\uc911<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \ud504\ub9ac\ubbf8\uc5c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \uc288\ud37c\ub9c8\ucf13\/\ub300\ud615\ub9c8\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \uc2a4\ud3ec\uce20\/\uc804\ubb38\uc810<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 \uc628\ub77c\uc778 \uc18c\ub9e4\uc810<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.4 \uae30\ud0c0 \uc720\ud1b5 \ucc44\ub110<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \uc9c0\uc5ed\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.1 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.2 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.1.4 \ubd81\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.3 \ucf5c\ub86c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.4 \uce60\ub808<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.5 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.3 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.1 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.2 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.3 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.5 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.6 \uc2a4\uc6e8\ub374<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.7 \ubca8\uae30\uc5d0<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.8 \ud3f4\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.9 \ub124\ub35c\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.3.10 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.1 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.2 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.3 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.4 \ud0dc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.5 \uc2f1\uac00\ud3ec\ub974<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.6 \uc778\ub3c4\ub124\uc2dc\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.7 \ub300\ud55c\ubbfc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.8 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.9 \ub274\uc9c8\ub79c\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.4.10 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.2 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.3 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.4 \uc774\uc9d1\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.5 \ubaa8\ub85c\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.6 \ud130\ud0a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.5.7 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 \ub098\uc774\ud0a4 Inc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 \uc544\ub514\ub2e4\uc2a4 AG<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 \uc5b8\ub354\uc544\uba38 Inc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 \ud478\ub9c8 SE<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 \uc548\ud0c0 \uc2a4\ud3ec\uce20 \uc81c\ud488 \uc720\ud55c\ud68c\uc0ac<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 \ub9ac\ub2dd \ucef4\ud37c\ub2c8 \uc720\ud55c\ud68c\uc0ac<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 \ub274\ubc1c\ub780\uc2a4 Inc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 \ud53c\ud06c \uc2a4\ud3ec\uce20<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 \ub514\uc544\ub3c4\ub77c SpA<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 \uc624\ub2c8\uce20\uce74 Co, Ltd, (\uc544\uc2dd\uc2a4)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 \uc2a4\ucf00\uccd0\uc2a4 Inc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 \ud720\ub77c \ud640\ub529\uc2a4 Corp<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 \uc624\uc13c\ud2f1 \ube0c\ub79c\uc988 \uadf8\ub8f9 (\ub9ac\ubcf5)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 361 \ub514\uadf8\ub9ac\uc2a4 \uc778\ud130\ub0b4\uc154\ub110 \uc720\ud55c\ud68c\uc0ac<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 \uc5d1\uc2a4\ud15d \uc778\ud130\ub0b4\uc154\ub110 \ud640\ub529\uc2a4 \uc720\ud55c\ud68c\uc0ac<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 \uc564\ub4dc\uc6d0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 \ud504\ub9ac\uc70c \uc2a4\ud3ec\uce20 Pvt Ltd<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 \uc5d1\ud2f0\uc624 \ub18d\uad6c<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 \uc6e8\uc774 \uc624\ube0c \uc6e8\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 \ub9ac\uace0\ub7ec<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub18d\uad6c\ud654 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21 (2025 &#8211; 2030)<\/p>\n<p># 1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd<\/p>\n<p>\uae00\ub85c\ubc8c \ub18d\uad6c\ud654 \uc2dc\uc7a5\uc740 2025\ub144 250\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144 355\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 7.23%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc804 \uc138\uacc4\uc801\uc778 \ub18d\uad6c \ucc38\uc5ec \uc99d\uac00, NBA \ubc0f WNBA\uc758 \ub192\uc740 \uac00\uc2dc\uc131, \uadf8\ub9ac\uace0 \uae30\uc220 \ud601\uc2e0 \ubc0f \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uad00\uc2ec \uc99d\ub300\uc5d0 \ud798\uc785\uc740 \ubc14\uac00 \ud07d\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \ub192\uc740 \ud3b8\uc774\uba70, \ub098\uc774\ud0a4(Nike Inc.), \uc544\ub514\ub2e4\uc2a4(Adidas AG), \ud478\ub9c8(Puma SE), \uc5b8\ub354\uc544\uba38(Under Armour, Inc), \uc548\ud0c0 \uc2a4\ud3ec\uce20(ANTA Sports Products Limited) \ub4f1\uc774 \uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\uc785\ub2c8\ub2e4. \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc73c\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<\/p>\n<p># 2. \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc131\uc7a5 \ub3d9\ub825 \ubd84\uc11d<\/p>\n<p>\ub18d\uad6c\ud654 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \ub3d9\ub825\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc2e0\ubc1c \uae30\uc220 \ubc1c\uc804 (CAGR \uc601\ud5a5 +1.8%): 2024\ub144\uc5d0\ub294 \uc2a4\ub9c8\ud2b8\ud558\uace0 \uc801\uc751\ud615 \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd98 \ucee4\ub125\ud2f0\ub4dc \uc2e0\ubc1c\uc774 \uc8fc\ubaa9\ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \uc5b4\ub311\ud2b8 BB(Adapt BB)\ub294 \uc571\uc73c\ub85c \uc81c\uc5b4\ub418\ub294 \uc790\ub3d9 \ub048 \uc870\uc808 \ubc0f \ud54f \uc870\uc808 \uae30\uc220\uc744 \uc120\ubcf4\uc600\uc73c\uba70, \ub098\uc774\ud0a4 \ucf54\uc2a4\ubbf9 \uc720\ub2c8\ud2f0 2(Cosmic Unity 2)\ub294 25% \uc774\uc0c1\uc758 \uc7ac\ud65c\uc6a9 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \uce5c\ud658\uacbd \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud588\uc2b5\ub2c8\ub2e4. 2024-2025\ub144\uc5d0\ub294 \ub098\uc774\ud0a4 G.T. \uc810\ud504 2(G.T. Jump 2)\uc640 \uc544\ub514\ub2e4\uc2a4 \ud558\ub4e0 Vol. 8(Harden Vol. 8)\uacfc \uac19\uc740 \uc131\ub2a5 \uc911\uc2ec\uc758 \uc81c\ud488\ub4e4\uc774 \ucda9\uaca9 \ud761\uc218 \ubc0f \ubc18\uc751\uc131 \ud5a5\uc0c1\uc5d0 \uae30\uc5ec\ud558\uba70 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \ub9de\ucda4\ud654 \ubc0f \uac1c\uc778\ud654 (CAGR \uc601\ud5a5 +1.2%): \uc18c\ube44\uc790\ub4e4\uc774 \ub514\uc790\uc778, \ud54f, \uc131\ub2a5, \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825\uc744 \ub192\uc774\uba74\uc11c \ub9de\ucda4\ud654 \uae30\uc220\uc774 \uc2dc\uc7a5\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 &#8220;\ub098\uc774\ud0a4 \ubc14\uc774 \uc720(Nike By You)&#8221; \ud50c\ub7ab\ud3fc\uc744 \ucf54\ube44, \ub974\ube0c\ub860, KD\uc640 \uac19\uc740 \uc2dc\uadf8\ub2c8\ucc98 \ub18d\uad6c\ud654 \ub77c\uc778\uc73c\ub85c \ud655\uc7a5\ud558\uc5ec AR \uc2dc\uac01\ud654 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc0c9\uc0c1, \uc18c\uc7ac, \uac01\uc778 \ub4f1\uc744 \uac1c\uc778\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\uc640 \uc544\ub514\ub2e4\uc2a4\ub294 3D \ud504\ub9b0\ud305 \uc911\ucc3d\uacfc AI \uae30\ubc18 \ubc1c \uc2a4\uce94 \uae30\uc220\uc744 \uc2e4\ud5d8\ud588\uc73c\uba70, \uc544\ub514\ub2e4\uc2a4\uc758 \uc644\uc804 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \ud4e8\ucc98\ud06c\ub798\ud504\ud2b8.\ub8e8\ud504(Futurecraft.Loop)\ub294 3\uc8fc \ub9cc\uc5d0 \ub9e4\uc9c4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub18d\uad6c\uc758 \uc138\uacc4\uc801 \uc778\uae30 \uc99d\uac00 (CAGR \uc601\ud5a5 +1.5%): \ub18d\uad6c\uc758 \uc804 \uc138\uacc4\uc801\uc778 \uc778\uae30\ub294 \ub18d\uad6c\ud654 \uc2dc\uc7a5 \uc131\uc7a5\uc758 \ud575\uc2ec \ub3d9\ub825\uc785\ub2c8\ub2e4. \ubbf8\uad6d \uace0\ub4f1\ud559\uc0dd \ub18d\uad6c \ucc38\uc5ec\uc790 \uc218\ub294 2023-24 \uc2dc\uc98c\uc5d0 92\ub9cc 4\ucc9c \uba85 \uc774\uc0c1\uc744 \uae30\ub85d\ud588\uc73c\uba70, \uccad\uc18c\ub144 \ub18d\uad6c \ucc38\uc5ec\uc728\ub3c4 2024\ub144\uc5d0 12% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. FIBA \uc7ac\ub2e8\uc758 &#8220;Basketball for Good&#8221; \ucea0\ud398\uc778\uc740 122\uac1c\uad6d 27\ub9cc 6\ucc9c \uba85\uc758 \uccad\uc18c\ub144\uc5d0\uac8c \ub3c4\ub2ec\ud558\uba70 \ud480\ubfcc\ub9ac \ub18d\uad6c \uc5f4\uae30\ub97c \uace0\uc870\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc18d\uac00\ub2a5\ud558\uace0 \uce5c\ud658\uacbd\uc801\uc778 \uad00\ud589 (CAGR \uc601\ud5a5 +0.9%): \ud658\uacbd \uc758\uc2dd\uc774 \ub192\uc740 \uc18c\ube44\uc790\ub4e4\uacfc \uc815\ucc45 \uae30\ubc18\uc758 \uc9c0\uc18d\uac00\ub2a5\uc131 \uc758\ubb34\uac00 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub791\uc2a4\ub294 NBA\uc640 \ud611\ub825\ud558\uc5ec \uc544\ud504\ub9ac\uce74\uc5d0 \uc9c0\uc18d\uac00\ub2a5\ud55c \ucf54\ud2b8\ub97c \uac74\uc124\ud558\uae30 \uc704\ud574 5\uc5b5 \uc720\ub85c\ub97c \ud22c\uc790\ud588\uc73c\uba70, ASTM \ubc0f ISO\uc640 \uac19\uc740 \uc0b0\uc5c5 \ub2e8\uccb4\ub294 \uc21c\ud658 \ub514\uc790\uc778 \ud45c\uc900\uc744 \uc9c0\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \ucd5c\uc18c 25%\uc758 \uc7ac\ud65c\uc6a9 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud55c \ucf54\uc2a4\ubbf9 \uc720\ub2c8\ud2f0\ub97c \ucd9c\uc2dc\ud588\uace0, \uc5b8\ub354\uc544\uba38\ub294 2025\ub144\uae4c\uc9c0 \uc77c\ud68c\uc6a9 \ud50c\ub77c\uc2a4\ud2f1 75% \uac10\ucd95 \ubaa9\ud45c\ub97c \uc138\uc6e0\uc2b5\ub2c8\ub2e4. \uc544\ub514\ub2e4\uc2a4\ub294 \uc7ac\ud65c\uc6a9 \ud3f4\ub9ac\uc5d0\uc2a4\ud130\ub97c, \ud478\ub9c8\ub294 \ud658\uacbd \ubc1c\uc790\uad6d\uc744 \uc904\uc778 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud55c \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc560\uc2ac\ub808\uc800 \ubc0f \ud328\uc158 \ud2b8\ub80c\ub4dc (CAGR \uc601\ud5a5 +1.1%): \ub18d\uad6c\ud654\uac00 \ucf54\ud2b8 \ubc16\uc5d0\uc11c\ub3c4 \ud328\uc158 \uc544\uc774\ud15c\uc73c\ub85c \uc790\ub9ac \uc7a1\uc73c\uba74\uc11c \uc560\uc2ac\ub808\uc800 \ud2b8\ub80c\ub4dc\uac00 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   DTC(Direct-to-Consumer) \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud3ed\ubc1c\uc801 \uc131\uc7a5 (CAGR \uc601\ud5a5 +1.3%): \ube0c\ub79c\ub4dc\uac00 \uc790\uccb4 \uc628\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \uc811\uadfc\ud558\uba74\uc11c \uc2dc\uc7a5 \uc811\uadfc\uc131\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 3. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778 \ubd84\uc11d<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uce58\uc5f4\ud55c \uc2dc\uc7a5 \uacbd\uc7c1 (CAGR \uc601\ud5a5 -1.4%): \ub098\uc774\ud0a4, \uc544\ub514\ub2e4\uc2a4, \uc5b8\ub354\uc544\uba38, \ud478\ub9c8\uc640 \uac19\uc740 \uac70\ub300 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\uba70, \uc2e0\uaddc \ube0c\ub79c\ub4dc\uc758 \uc9c4\uc785\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 R&#038;D, \uc120\uc218 \ud6c4\uc6d0, \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ub9c9\ub300\ud55c \ud22c\uc790\uac00 \ud544\uc694\ud558\uba70, \uc774\ub294 \uc218\uc775 \ub9c8\uc9c4\uc744 \uc555\ubc15\ud569\ub2c8\ub2e4. \uc548\ud0c0(Anta) \ubc0f \ub9ac\ub2dd(Li-Ning)\uacfc \uac19\uc740 \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4\ub4e4\uc758 \ubd80\uc0c1\ub3c4 \uacbd\uc7c1\uc744 \uc2ec\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc704\uc870\ud488 \ud655\uc0b0 (CAGR \uc601\ud5a5 -0.8%): \uc704\uc870 \ub18d\uad6c\ud654\ub294 \ube0c\ub79c\ub4dc\uc758 \ubb34\uacb0\uc131\uc744 \ud6fc\uc190\ud558\uace0 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uc800\ud558\uc2dc\ud0a4\uba70, \ud569\ubc95\uc801\uc778 \uc81c\uc870\uc5c5\uccb4\uc758 \uc218\uc775\uc744 \uc7a0\uc2dd\ud569\ub2c8\ub2e4. \ubbf8\uad6d\uacfc \ud504\ub791\uc2a4 \ub4f1\uc9c0\uc5d0\uc11c \ub300\uaddc\ubaa8 \uc704\uc870\ud488 \uc555\uc218 \uc0ac\ub840\uac00 \ubcf4\uace0\ub418\uc5c8\uc73c\uba70, \ube0c\ub79c\ub4dc\ub294 RFID \ud0dc\uadf8, \ud640\ub85c\uadf8\ub7a8 \ub4f1 \uc704\uc870 \ubc29\uc9c0 \uae30\uc220\uc5d0 \ub9c9\ub300\ud55c \ube44\uc6a9\uc744 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud55c\ub41c \ud0c0\uac9f \uace0\uac1d (CAGR \uc601\ud5a5 -0.6%): \ub18d\uad6c\ud654\ub294 \ud2b9\uc815 \uc2a4\ud3ec\uce20\uc5d0 \ud2b9\ud654\ub41c \uc81c\ud488\uc774\ubbc0\ub85c, \ub2e4\ub978 \uc77c\ubc18 \uc6b4\ub3d9\ud654\uc5d0 \ube44\ud574 \ud0c0\uac9f \uace0\uac1d\uce35\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \uc81c\ud55c\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc6d0\uc790\uc7ac \ube44\uc6a9 \uc0c1\uc2b9 (CAGR \uc601\ud5a5 -1.1%): \uc6d0\uc790\uc7ac \uac00\uaca9\uc758 \ubcc0\ub3d9\uc740 \uc0dd\uc0b0 \ube44\uc6a9 \uc99d\uac00\ub85c \uc774\uc5b4\uc838 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 4. \uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>4.1. \uc2e0\ubc1c \uc720\ud615\ubcc4<\/p>\n<p>*   \ud558\uc774\ud0d1 (High-Top): 2024\ub144 \ub18d\uad6c\ud654 \uc2dc\uc7a5 \uc810\uc720\uc728 59.50%\ub97c \ucc28\uc9c0\ud558\uba70 \uc5ec\uc804\ud788 \uc9c0\ubc30\uc801\uc785\ub2c8\ub2e4. \ubc1c\ubaa9 \uc9c0\uc9c0\ub825\uacfc \uc548\uc815\uc131\uc744 \uc911\uc2dc\ud558\ub294 \uc120\uc218\ub4e4\uc5d0\uac8c \uc778\uae30\uac00 \ub9ce\uc73c\uba70, \ud328\uc158 \uc544\uc774\ud15c\uc73c\ub85c\uc11c\uc758 \ub9e4\ub825\ub3c4 \ub192\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub85c\uc6b0\ud0d1 (Low-Top): 2030\ub144\uae4c\uc9c0 8.50%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ubc1c\ubaa9 \ubd80\uc0c1 \uc6b0\ub824\ub97c \uc644\ud654\ud558\ub294 \ucee8\ub514\uc154\ub2dd \ud504\ub85c\uadf8\ub7a8\uacfc \ub2e4\uc774\ub0b4\ubbf9 \uc2a4\ud2b8\ub7a9, \uce21\uba74 \ud50c\ub808\uc774\ud2b8 \ub4f1 \uae30\uc220\uc801 \uc0bd\uc785\ubb3c\uc744 \ud1b5\ud574 \uc9c0\uc9c0\ub825\uc744 \uc81c\uacf5\ud558\uba74\uc11c\ub3c4 \ub192\uc774\ub97c \ub298\ub9ac\uc9c0 \uc54a\uc544 \ubbfc\ucca9\uc131\uc744 \uc911\uc2dc\ud558\ub294 \uac00\ub4dc \ubc0f \uc719 \ud50c\ub808\uc774\uc5b4\ub4e4\uc5d0\uac8c \uc778\uae30\uac00 \ub192\uc2b5\ub2c8\ub2e4. \ucf54\ud2b8\uc640 \uc2a4\ud2b8\ub9ac\ud2b8\uc6e8\uc5b4 \uc0ac\uc774\ub97c \ub118\ub098\ub4dc\ub294 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ub9e4\ub825\ub3c4 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4. \uc544\ub514\ub2e4\uc2a4 \ub77c\uc774\ubc8c\ub9ac \ub85c(Rivalry Lo)\uc640 \ub9ac\ub2dd \uac10\ub9c8(Li-Ning Gamma) \uc2dc\ub9ac\uc988\uac00 \ub300\ud45c\uc801\uc778 \ud601\uc2e0 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n<p>4.2. \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4<\/p>\n<p>*   \ub0a8\uc131 (Men): 2024\ub144 \uc804\uccb4 \ub9e4\ucd9c\uc758 61.09%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc131\uc778 \ub18d\uad6c \ucc38\uc5ec \uc99d\uac00\uc640 \uc131\ub2a5 \uc911\uc2ec \ubc0f \uc560\uc2ac\ub808\uc800 \uc2a4\ud0c0\uc77c\uc758 \uc218\uc694\uac00 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. ASTM \ubc0f ISO \uc9c0\uce68\uc744 \ud1b5\ud574 \uc131\uc778 \uc6b4\ub3d9\ud654\uc758 \ud488\uc9c8 \uae30\uc900\uc774 \uc720\uc9c0\ub418\uba74\uc11c \uc2dc\uc7a5 \ud655\ub300\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<br \/>\n*   \uc5b4\ub9b0\uc774 (Kids): 2030\ub144\uae4c\uc9c0 7.94%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc778 \ud559\uad50 \ub9ac\uadf8 \ud655\uc0b0, \uc778\uccb4\uacf5\ud559\uc801\uc73c\ub85c \uc124\uacc4\ub41c \uc2e0\ubc1c\uc5d0 \ub300\ud55c \ubd80\ubaa8\uc758 \ud22c\uc790, \uadf8\ub9ac\uace0 \uc131\ub2a5\uacfc \ud328\uc158, \uc218\uc9d1 \uac00\uce58\ub97c \uacb0\ud569\ud55c &#8220;\ubbf8\ub2c8 \uc2a4\ub2c8\ucee4(mini-sneaker)&#8221; \ubb38\ud654\uac00 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4. \ub098\uc774\ud0a4 \uc5d8\ub9ac\ud2b8 \uc720\uc2a4 \ub18d\uad6c \ub9ac\uadf8(EYBL)\uc640 \ub098\uc774\ud0a4 \u00d7 \ub808\uace0(LEGO) \ud611\uc5c5\uacfc \uac19\uc740 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc218\uc694\ub97c \uc99d\ud3ed\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p>4.3. \uce74\ud14c\uace0\ub9ac\ubcc4<\/p>\n<p>*   \ub300\uc911 \uc81c\ud488 (Mass): 2024\ub144 \uc804\uccb4 \uc9c0\ucd9c\uc758 68.27%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc2e0\uaddc \uc9c4\uc785\uc790\ub4e4\uc5d0\uac8c \uc911\uc694\ud558\uba70, \uac00\uaca9 \ud569\ub9ac\ud654\uc640 \ubcfc\ub968 \ud655\ubcf4\ub97c \uc704\ud55c \ube0c\ub79c\ub4dc\uc758 \ub178\ub825\uc774 \uc9c0\uc18d\ub429\ub2c8\ub2e4.<br \/>\n*   \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488 (Luxury): 8.12%\uc758 CAGR\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ud76c\uc18c\uc131 \uac10\uc18c\uc640 \uc720\uba85\uc778 \ud30c\ud2b8\ub108\uc2ed, \ucd5c\ucca8\ub2e8 \uc18c\uc7ac, \uc6b0\uc218\ud55c \ucfe0\uc154\ub2dd, \ub3c5\uc810\uc801\uc778 \ub514\uc790\uc778\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\uc704, \uc9c0\uc18d\uac00\ub2a5\uc131, \uc131\ub2a5 \uc9c0\ud45c\ub97c \uc911\uc2dc\ud558\uba74\uc11c \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\uc7a5\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \uc790\ub3d9 \ub048 \uc870\uc808 \uc5b4\ub311\ud2b8(Adapt) \ubaa8\ub378\uacfc \ucf54\ube44\/\ub974\ube0c\ub860 \ud611\uc5c5, \ub274\ubc1c\ub780\uc2a4 \ubc0f \uc544\uc2dd\uc2a4\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ubaa8\ub378 \ucd9c\uc2dc\uac00 \uc774 \ubd80\ubb38\uc758 \uc131\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4.<\/p>\n<p>4.4. \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<p>*   \uc2a4\ud3ec\uce20 \uc804\ubb38\uc810 (Sports\/Specialty Stores): 2024\ub144 \ub9e4\ucd9c\uc758 37.39%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uacbd\ud5d8, \ub3c5\uc810 \ucd9c\uc2dc, \uc120\uc218 \ud6c4\uc6d0, \ub9e4\uc7a5 \ub0b4 \ud14c\uc2a4\ud2b8 \uc874 \ub4f1\uc744 \ud1b5\ud574 \uc6b4\ub3d9\uc120\uc218\ub4e4\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0b5\ub2c8\ub2e4. \ud48b \ub77d\ucee4(Foot Locker)\ub294 2024\ub144 80\uac1c \uc774\uc0c1\uc758 &#8220;\uc7ac\uad6c\uc0c1\ub41c(Reimagined)&#8221; \ub9e4\uc7a5\uc744 \uc624\ud508\ud558\uc5ec \ubcf4\ud589 \ubd84\uc11d\uacfc \uac19\uc740 \uae30\uc220 \uae30\ub2a5\uc744 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc628\ub77c\uc778 \uc18c\ub9e4 (Online Retail Stores): 9.59%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud3b8\uc758\uc131, \ub2e4\uc591\ud55c \uc120\ud0dd, \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9, \uac00\uc0c1 \ucc29\uc6a9 \ubc0f AI \uc0ac\uc774\uc988 \uce21\uc815\uacfc \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uae30\ub2a5\uc774 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. DTC \ud50c\ub7ab\ud3fc\uacfc \uc778\ud50c\ub8e8\uc5b8\uc11c \ud611\uc5c5\uc744 \ud3ec\ud568\ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \ud2b9\ud788 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc628\ub77c\uc778 \ud310\ub9e4\ub97c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc640 \uc544\ub514\ub2e4\uc2a4\ub294 AR \ubc0f \ud55c\uc815\ud310 \uc804\ub7b5\uc744 \ud1b5\ud574 \ub3c5\uc810\uc801\uc778 \uc628\ub77c\uc778 \uc2a4\ub2c8\ucee4\uc988 \ucd9c\uc2dc\ub97c \ud655\ub300\ud558\uba70 \ud504\ub9ac\ubbf8\uc5c4 \uc628\ub77c\uc778 \ubd80\ubb38\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 5. \uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2024\ub144 \ub18d\uad6c\ud654 \uc2dc\uc7a5 \ub9e4\ucd9c\uc758 41.16%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc798 \uad6c\ucd95\ub41c \ud504\ub85c \ubc0f \ub300\ud559 \ub18d\uad6c \uc0dd\ud0dc\uacc4, \ub192\uc740 \uac00\ucc98\ubd84 \uc18c\ub4dd, \uae4a\uc740 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 2024 \ud68c\uacc4\uc5f0\ub3c4\uc5d0 \ub18d\uad6c\ud654 \ud310\ub9e4\ub85c 69\uc5b5 \ub2ec\ub7ec\ub97c \ubc8c\uc5b4\ub4e4\uc600\uc73c\uba70, \ubd81\ubbf8\uac00 \uc8fc\uc694 \uc2dc\uc7a5\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8 \uc2a4\ub2c8\ucee4\uc988, \ucca8\ub2e8 \ucfe0\uc154\ub2dd \uae30\uc220, NBA \uc2a4\ud0c0\uc758 \uc2dc\uadf8\ub2c8\ucc98 \ub77c\uc778 \ub4f1 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc774 \ucd9c\uc2dc\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2030\ub144\uae4c\uc9c0 7.53%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. 16-29\uc138 \uc5f0\ub839\uce35\uc758 80%\uac00 \ub18d\uad6c\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \uc911\uc0b0\uce35\uc758 \uc18c\ube44\ub825 \uc99d\uac00, FIBA \uc774\ub2c8\uc154\ud2f0\ube0c, \ub3d9\uc544\uc2dc\uc544 \uc288\ud37c\ub9ac\uadf8\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed \ub9ac\uadf8\uc758 \ucd9c\ud604\uc774 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub294 \ub3c5\uc810 \ucd9c\uc2dc \ubc0f \uc120\uc218 \ud6c4\uc6d0 \uc81c\ud488\uc774, \uc77c\ubcf8\uacfc \ud55c\uad6d\uc5d0\uc11c\ub294 \ub9de\ucda4\ud615 \uc0c9\uc0c1\uacfc \uacbd\ub7c9 \ub514\uc790\uc778\uc774 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: 3%\uc5d0\uc11c 6% \uc0ac\uc774\uc758 \uafb8\uc900\ud55c \uc131\uc7a5\ub960\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ud328\uc158 \ud2b8\ub80c\ub4dc\uc640 \ud480\ubfcc\ub9ac \uc774\ub2c8\uc154\ud2f0\ube0c \ubc0f \ud504\ub85c \ub9ac\uadf8\ub97c \ud1b5\ud574 \uc721\uc131\ub418\ub294 \ub18d\uad6c\uc5d0 \ub300\ud55c \uc5f4\uc815\uc774 \uade0\ud615\uc744 \uc774\ub8f9\ub2c8\ub2e4. 2022\/23 \uc2dc\uc98c \uc601\uad6d \ub0b4\uc154\ub110 \ub18d\uad6c \ub9ac\uadf8(National Basketball League)\uc758 \ub77c\uc774\uc120\uc2a4 \ud68c\uc6d0 \uc218\uac00 13,550\uba85\uc73c\ub85c \uc0ac\uc0c1 \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc740 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc18c\uc7ac\uc640 \ub7ed\uc154\ub9ac \ub514\uc790\uc778\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub0a8\ubbf8 \ubc0f \uc911\ub3d9: \ub0a8\ubbf8\uc5d0\uc11c\ub294 FIBA\uc640\uc758 \uad50\ub958\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc911\ub3d9\uc5d0\uc11c\ub294 \uc2a4\ud3ec\uce20 \uc778\ud504\ub77c \ud22c\uc790\ub97c \ud1b5\ud574 \ub18d\uad6c \ucf54\ud2b8 \uc811\uadfc\uc131\uc774 \ud5a5\uc0c1\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 6. \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uae30\uc5c5<\/p>\n<p>\ub18d\uad6c\ud654 \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \ub098\uc774\ud0a4, \uc544\ub514\ub2e4\uc2a4, \ud478\ub9c8\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\uac00 \uc5ec\uc804\ud788 \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc628(On)\uacfc \uac19\uc740 \uc2e0\uaddc \uc9c4\uc785\uc790\ub4e4\uc740 \ud2b9\uc815 \uae30\uc220\uacfc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud1b5\ud574 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc7a0\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\uc758 DTC(Direct-to-Consumer) \ucc44\ub110 \ub9e4\ucd9c 16.6% \uc99d\uac00\ub294 \uc790\uccb4 \ucc44\ub110\uc774 \uc218\uc775\uc131\uacfc \ub370\uc774\ud130 \ud655\ubcf4\uc5d0 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\uc131 \ub18d\uad6c \uc2dc\uc7a5\uc740 \uc0c8\ub85c\uc6b4 \uaca9\uc804\uc9c0\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc73c\uba70, \ub274\ubc1c\ub780\uc2a4\ub294 WNBA\uc640 \uc81c\ud734\ud558\uace0 \ub098\uc774\ud0a4\ub294 NBA, WNBA, G \ub9ac\uadf8\uc640 12\ub144 \ub3d9\ub9f9\uc744 \ub9fa\uc5b4 \uc7a5\ube44 \ub3c5\uc810\uad8c\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uac00\ub2a5\uc131\uc740 \uc7a5\uae30\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud615\uc131\ud558\uba70, \ud601\uc2e0 \uc18d\ub3c4, \uacf5\uae09\ub9dd \ud0c4\ub825\uc131, \ubaa9\uc801 \uc9c0\ud5a5\uc801 \ube0c\ub79c\ub529\uc774 \uacbd\uc7c1 \uc131\uacf5\uc758 \ud575\uc2ec \uc694\uc18c\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uae30\uc5c5:<br \/>\n*   \ub098\uc774\ud0a4(Nike Inc.)<br \/>\n*   \uc544\ub514\ub2e4\uc2a4(Adidas AG)<br \/>\n*   \ud478\ub9c8(Puma SE)<br \/>\n*   \uc5b8\ub354\uc544\uba38(Under Armour, Inc)<br \/>\n*   \uc548\ud0c0 \uc2a4\ud3ec\uce20(ANTA Sports Products Limited)<\/p>\n<p># 7. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 3\uc6d4: \ub9ac\ubcf5(Reebok)\uc774 10\ub144 \ub9cc\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 \ub18d\uad6c\ud654 \uc2dc\uc7a5\uc5d0 \uc7ac\uc9c4\uc785\ud558\uba70 \uc9c8\uc18c \uae30\ubc18 \ucfe0\uc154\ub2dd \ud3fc\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \uc5d4\uc9c4 A(Engine A)\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: \ucee8\ubc84\uc2a4(Converse)\ub294 \uc62c\uc2a4\ud0c0 \uc704\ucf04\ub4dc 2025 \uae30\uac04 \ub3d9\uc548 SGA\uc758 \uc5ed\ub3d9\uc801\uc778 \ud50c\ub808\uc774\uc5d0 \ub9de\ucdb0 \uc81c\uc791\ub41c \ucd5c\ucd08\uc758 \uc2dc\uadf8\ub2c8\ucc98 \ub18d\uad6c\ud654 SHAI 001\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: \ub098\uc774\ud0a4\ub294 WNBA \uc2a4\ud0c0 \uc544\uc790 \uc70c\uc2a8(A\u2019ja Wilson)\uc758 \uccab \uc2dc\uadf8\ub2c8\ucc98 \ub18d\uad6c\ud654 \uc544\uc790 \uc70c\uc2a8 A\u2019One(A\u2019ja Wilson A\u2019One)\uc744 \ucd9c\uc2dc\ud558\uc5ec \uc80a\uc740 \uc5ec\uc131 \uc6b4\ub3d9\uc120\uc218\ub4e4\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 10\uc6d4: \uc5b8\ub354\uc544\uba38\ub294 \ub514\uc560\ub7f0 \ud3ed\uc2a4(De\u2019Aaron Fox)\uc640 \ud611\ub825\ud558\uc5ec \ucee4\ub9ac \ube0c\ub79c\ub4dc \ud3ed\uc2a4 2(Curry Brand Fox 2)\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uc0c8\ud06c\ub77c\uba58\ud1a0 \ud0b9\uc2a4 \uc62c\uc2a4\ud0c0\uc758 \ube60\ub978 \ud50c\ub808\uc774 \uc2a4\ud0c0\uc77c\uc5d0 \ub9de\ucdb0 \ub85c\uc6b0\ucef7 \uc2e4\ub8e8\uc5e3\uacfc UA \ud50c\ub85c\uc6b0 \ud3fc\uc744 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub18d\uad6c\ud654 \uc2dc\uc7a5 \ubcf4\uace0\uc11c \uc694\uc57d<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ub18d\uad6c\ud654 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5 \uac1c\uc694, \uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778, \uc81c\uc57d \uc694\uc778, \uacbd\uc7c1 \ud658\uacbd \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc804\ub9dd<br \/>\n\ub18d\uad6c\ud654 \uc2dc\uc7a5\uc740 2025\ub144 250\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144\uae4c\uc9c0 355\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc911\uad6d, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540 \ub4f1\uc9c0\uc5d0\uc11c \uc80a\uc740 \uce35\uc758 \ud65c\ubc1c\ud55c \ucc38\uc5ec\uc5d0 \ud798\uc785\uc5b4 7.53%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc2dc\uc7a5 \ub3d9\uc778<br \/>\n\ub18d\uad6c\ud654 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<br \/>\n*   \uc2e0\ubc1c \uae30\uc220 \ubc1c\uc804: \ud601\uc2e0\uc801\uc778 \uc18c\uc7ac\uc640 \ub514\uc790\uc778 \uae30\uc220\uc774 \uc81c\ud488 \uc131\ub2a5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \ub9de\ucda4\ud654 \ubc0f \uac1c\uc778\ud654: \uc18c\ube44\uc790 \uac1c\uac1c\uc778\uc758 \uc120\ud638\uc5d0 \ub9de\ucd98 \uc81c\ud488 \uc81c\uacf5\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub18d\uad6c\uc758 \uc138\uacc4\uc801 \uc778\uae30 \uc0c1\uc2b9: \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub18d\uad6c \uc2a4\ud3ec\uce20\uc758 \uc778\uae30\uac00 \ub192\uc544\uc9c0\uba74\uc11c \uad00\ub828 \uc81c\ud488 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uce5c\ud658\uacbd\uc801\uc778 \uad00\ud589: \ud658\uacbd\uc744 \uace0\ub824\ud55c \uc0dd\uc0b0 \ubc29\uc2dd\uacfc \uc7ac\ub8cc \uc0ac\uc6a9\uc774 \uc911\uc694\ud55c \uad6c\ub9e4 \uacb0\uc815 \uc694\uc778\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc560\uc2ac\ub808\uc800 \ubc0f \ud328\uc158 \ud2b8\ub80c\ub4dc: \uc2a4\ud3ec\uce20\uc6e8\uc5b4\uc640 \uc77c\uc0c1\ubcf5\uc758 \uacbd\uacc4\uac00 \ud5c8\ubb3c\uc5b4\uc9c0\ub294 \uc560\uc2ac\ub808\uc800 \ud2b8\ub80c\ub4dc\uac00 \ub18d\uad6c\ud654\uc758 \ud65c\uc6a9\ub3c4\ub97c \ub113\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   DTC(Direct-to-Consumer) \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5: \ube0c\ub79c\ub4dc\uac00 \uc9c1\uc811 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uc628\ub77c\uc778 \ucc44\ub110\uc774 \uae09\uc131\uc7a5\ud558\uba70 \uc2dc\uc7a5 \ud655\ub300\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<br \/>\n\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\ub4e4\ub85c\ub294 \ub2e4\uc74c\uc774 \uc788\uc2b5\ub2c8\ub2e4:<br \/>\n*   \uce58\uc5f4\ud55c \uc2dc\uc7a5 \uacbd\uc7c1: \ub2e4\uc218\uc758 \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\ud558\uba70 \uac00\uaca9 \ubc0f \ub9c8\ucf00\ud305 \uc555\ubc15\uc774 \uc2ec\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc704\uc870\ud488 \ud655\uc0b0: \ubaa8\uc870\ud488\uc758 \uc720\ud1b5\uc740 \ube0c\ub79c\ub4dc \uac00\uce58\uc640 \uc218\uc775\uc131\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud55c\uc801\uc778 \ud0c0\uac9f \uace0\uac1d: \ud2b9\uc815 \uc2a4\ud3ec\uce20\uc5d0 \ud2b9\ud654\ub41c \uc81c\ud488\uc73c\ub85c \uc778\ud574 \uc7a0\uc7ac \uace0\uac1d\uce35\uc774 \uc81c\ud55c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc6d0\uc790\uc7ac \ube44\uc6a9 \uc0c1\uc2b9: \uc0dd\uc0b0 \ube44\uc6a9 \uc99d\uac00\ub85c \uc778\ud574 \uc81c\ud488 \uac00\uaca9 \uc778\uc0c1 \uc555\ubc15\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \uc8fc\uc694 \ud2b8\ub80c\ub4dc<br \/>\n*   \uc2e0\ubc1c \uc720\ud615\ubcc4: \ud558\uc774\ud0d1(High-Top)\uc758 \uc9c0\ubc30\ub825\uc5d0 \ub3c4\uc804\ud558\uba70, \uc9c0\uc9c0 \uae30\uc220 \ubc1c\uc804\uacfc \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc218\uc694 \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \ub85c\uc6b0\ud0d1(Low-Top)\uc774 8.50%\uc758 CAGR\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub4dc\ud0d1(Mid-Top) \ub610\ud55c \uc911\uc694\ud55c \ube44\uc911\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: \ud0a4\uc988(Kids) \ubd80\ubb38\uc740 \uccad\uc18c\ub144 \ud504\ub85c\uadf8\ub7a8 \ud65c\uc131\ud654\uc640 \uc7a6\uc740 \uad50\uccb4 \uc8fc\uae30\ub85c \uc778\ud574 7.94%\uc758 CAGR\uc744 \uae30\ub85d\ud558\uba70 \uc131\uc778 \ubd80\ubb38\uc744 \ub2a5\uac00\ud558\ub294 \uc131\uc7a5\uc138\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc5ec\uc131(Women) \ubc0f \ub0a8\uc131(Men) \ubd80\ubb38\ub3c4 \uafb8\uc900\ud788 \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc2a4\ud3ec\uce20 \uc2e0\ubc1c \uc120\ub450 \uae30\uc5c5\ub4e4\uc740 DTC \uc804\uc790\uc0c1\uac70\ub798\ub97c \uac00\uc18d\ud654\ud558\uc5ec \ub354 \ub192\uc740 \ub9c8\uc9c4\uc744 \ud655\ubcf4\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc804\ubb38 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \ud50c\ub798\uadf8\uc2ed \uacbd\ud5d8\uc744 \uc720\uc9c0\ud558\ub294 \uc804\ub7b5\uc744 \ucde8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc18c\ub9e4\uc810\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc73c\uba70, \uc288\ud37c\ub9c8\ucf13\/\ub300\ud615\ub9c8\ud2b8 \ubc0f \uae30\ud0c0 \uc720\ud1b5 \ucc44\ub110\ub3c4 \ud65c\uc6a9\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \ub4f1 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc2dc\uc7a5\uc774 \ubd84\uc11d\ub418\uba70, \ud2b9\ud788 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uc131\uc7a5\uc774 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4.<\/p>\n<p>5. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\ub098\uc774\ud0a4(Nike Inc), \uc544\ub514\ub2e4\uc2a4(Adidas AG), \uc5b8\ub354\uc544\uba38(Under Armour Inc), \ud478\ub9c8(Puma SE) \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, ANTA Sports, Li Ning \ub4f1 \uc544\uc2dc\uc544 \uae30\uc5c5\ub4e4\ub3c4 \uac15\uc138\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d \ubc0f \uc8fc\uc694 \uae30\uc5c5 \ud504\ub85c\ud544\uc774 \ubcf4\uace0\uc11c\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\ud55c \uce5c\ud658\uacbd \uc18c\uc7ac \uc0ac\uc6a9 \ubc0f \ud22c\uba85\ud55c \ud0c4\uc18c \uc804\ub7b5\uc740 \uad6c\ub9e4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc9c4\uc815\ud55c \uce5c\ud658\uacbd \ub9ac\ub354\uc5d0\uac8c \uc2dc\uc7a5 \uc6b0\uc704\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>6. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<br \/>\n\uae30\uc220 \ud601\uc2e0, \uac1c\uc778\ud654\ub41c \uc81c\ud488, \uc9c0\uc18d \uac00\ub2a5\uc131 \ucd94\uad6c, \uadf8\ub9ac\uace0 DTC \ucc44\ub110 \ud655\uc7a5\uc740 \ub18d\uad6c\ud654 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uae30\ud68c \uc694\uc778\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc80a\uc740 \uce35\uc758 \uc2a4\ud3ec\uce20 \ucc38\uc5ec \uc99d\ub300\uc640 \uc560\uc2ac\ub808\uc800 \ud2b8\ub80c\ub4dc\ub294 \uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46582","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/46582"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=46582"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/46582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=46582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=46582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=46582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}