{"id":49661,"date":"2026-02-20T18:36:33","date_gmt":"2026-02-20T18:36:33","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/sales-enablement-platform-market-mordor\/"},"modified":"2026-09-25T17:47:44","modified_gmt":"2026-09-25T08:47:44","slug":"sales-enablement-platform-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/sales-enablement-platform-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc138\uc77c\uc988 \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/sales-enablement-platform-market_1663687646244_Sales_Enablement_Platform_Market_-_Key_Players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/sales-enablement-platform-market-size-image-1770825872645.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc8fc\ub958: \ud1b5\ucc30\ub825 \uae30\ubc18 \ud310\ub9e4 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c\uc758 \ube60\ub978 \uc804\ud658<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc8fc\ub958: \ucf54\ub85c\ub09819 \uc774\ud6c4 \ud558\uc774\ube0c\ub9ac\ub4dc\/\uc6d0\uaca9 \uc601\uc5c5\ud300\uc758 \uae09\uc99d<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc8fc\ub958: AI \ucf54\ud30c\uc77c\ub7ff \ubc0f \uc0dd\uc131\ud615 AI \ucf58\ud150\uce20 \uc790\ub3d9\ud654 \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">4.2.4 \uc8fc\ub958: \ub9c8\ud14c\ud06c \ubc0f \uc138\uc77c\uc988\ud14c\ud06c \uc2a4\ud0dd \uc804\ubc18\uc758 \ubca4\ub354 \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">4.2.5 \uc7a0\uc7ac\uc801: ISO\/IEC 42001 AI \uad00\ub9ac \ud45c\uc900\uc774 \ub3c4\uc785 \uc704\ud5d8\uc744 \uc904\uc784<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc7a0\uc7ac\uc801: EU \uc5f0\uacb0 \ub04a\uc744 \uad8c\ub9ac \ubc95\uc548\uc774 \ube44\ub3d9\uae30\uc2dd \ud310\ub9e4\uc790 \uc9c0\uc6d0\uc758 \ud544\uc694\uc131\uc744 \uc99d\ud3ed\uc2dc\ud0b4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc8fc\ub958: SaaS \ud569\ub9ac\ud654 \uc18d \uc608\uc0b0 \uc555\ubc15<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc8fc\ub958: \ud30c\ud3b8\ud654\ub41c CRM \ubc0f CMS \uc0dd\ud0dc\uacc4\uac00 \ub370\uc774\ud130 \ud488\uc9c8\uc744 \uc800\ud574<\/li>\n<li class=\"toc-level-3\">4.3.3 \uc7a0\uc7ac\uc801: \uc0dd\uc131\ud615 AI \ud658\uac01 \uc704\ud5d8 \uc99d\uac00\ub85c \uc778\ud55c \uc5c4\uaca9\ud55c IT \uac70\ubc84\ub10c\uc2a4 \ucd09\ubc1c<\/li>\n<li class=\"toc-level-3\">4.3.4 \uc7a0\uc7ac\uc801: \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub0b4 \ub9c8\uc774\ud06c\ub85c \ucf54\uce6d \uc54c\ub9bc\uc5d0 \ub300\ud55c \ud310\ub9e4\uc790 \uc800\ud56d<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1\uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.2 \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uae30\uc874 \uacbd\uc7c1\uc790 \uac04\uc758 \uacbd\uc7c1<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.8 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c (KPI)<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uad6c\uc131\uc694\uc18c\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ud50c\ub7ab\ud3fc<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc11c\ube44\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc870\uc9c1 \uaddc\ubaa8\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ub300\uae30\uc5c5<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc911\uc18c\uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ubc30\ud3ec \ubaa8\ub4dc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 BFSI<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc18c\ube44\uc7ac \ubc0f \uc18c\ub9e4<\/li>\n<li class=\"toc-level-3\">5.4.3 IT \ubc0f \ud1b5\uc2e0<\/li>\n<li class=\"toc-level-3\">5.4.4 \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/li>\n<li class=\"toc-level-3\">5.4.5 \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc0dd\uba85 \uacfc\ud559<\/li>\n<li class=\"toc-level-3\">5.4.6 \uc81c\uc870<\/li>\n<li class=\"toc-level-3\">5.4.7 \uae30\ud0c0 (\uc5d0\ub108\uc9c0, \uacf5\uacf5 \ubd80\ubb38 \ub4f1)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uae30\ub2a5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ucf58\ud150\uce20 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc601\uc5c5 \uad50\uc721 \ubc0f \ucf54\uce6d<\/li>\n<li class=\"toc-level-3\">5.5.3 \ubd84\uc11d \ubc0f \ubcf4\uace0<\/li>\n<li class=\"toc-level-3\">5.5.4 \uac00\uc774\ub4dc \ud310\ub9e4\/\ud50c\ub808\uc774\ubd81<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.6.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.6.2.1 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.2.2 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.6.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.6.2.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.6.2.5 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.6.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.6.3.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.6.3.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.3.5 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.4 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.6.4.1 \uc774\uc2a4\ub77c\uc5d8<\/li>\n<li class=\"toc-level-4\">5.6.4.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.6.4.3 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-4\">5.6.4.4 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-4\">5.6.4.5 \uc911\ub3d9 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.5 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.6.5.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-4\">5.6.5.2 \uc774\uc9d1\ud2b8<\/li>\n<li class=\"toc-level-4\">5.6.5.3 \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<li class=\"toc-level-3\">5.6.6 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.6.6.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.6.6.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.6.6.3 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Seismic Software Inc.<\/li>\n<li class=\"toc-level-3\">6.4.2 Highspot Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 Bigtincan Holdings Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.4 Showpad NV<\/li>\n<li class=\"toc-level-3\">6.4.5 Salesloft Inc.<\/li>\n<li class=\"toc-level-3\">6.4.6 Outreach Corp.<\/li>\n<li class=\"toc-level-3\">6.4.7 MindTickle Inc.<\/li>\n<li class=\"toc-level-3\">6.4.8 GetAccept Inc.<\/li>\n<li class=\"toc-level-3\">6.4.9 Upland Software Inc. (Altify)<\/li>\n<li class=\"toc-level-3\">6.4.10 Mediafly Inc.<\/li>\n<li class=\"toc-level-3\">6.4.11 ClearSlide (Corel Corp.)<\/li>\n<li class=\"toc-level-3\">6.4.12 Accent Technologies Inc.<\/li>\n<li class=\"toc-level-3\">6.4.13 Allego Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 Quark Software Inc.<\/li>\n<li class=\"toc-level-3\">6.4.15 Pitcher AG<\/li>\n<li class=\"toc-level-3\">6.4.16 DocSend Inc. (Dropbox)<\/li>\n<li class=\"toc-level-3\">6.4.17 Qstream Inc.<\/li>\n<li class=\"toc-level-3\">6.4.18 Rallyware Inc.<\/li>\n<li class=\"toc-level-3\">6.4.19 Enable.us Inc.<\/li>\n<li class=\"toc-level-3\">6.4.20 Showell Oy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc138\uc77c\uc988 \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd (2026-2031)<\/p>\n<p>\uc138\uc77c\uc988 \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc740 2025\ub144 42\uc5b5 1\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 50\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud588\uc73c\uba70, 2031\ub144\uc5d0\ub294 123\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc608\uce21 \uae30\uac04(2026-2031) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 19.65%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uae30\uc5c5\ub4e4\uc774 \ud65c\ub3d9 \uae30\ubc18 \ud310\ub9e4 \ubc29\uc2dd\uc5d0\uc11c AI \uae30\ubc18 \uc218\uc775 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c \uc804\ud658\ud558\uace0, \ud558\uc774\ube0c\ub9ac\ub4dc \uadfc\ubb34 \ud658\uacbd\uc774 \ubcf4\ud3b8\ud654\ub418\uba70, \uc601\uc5c5 \uc0dd\uc0b0\uc131 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc555\ubc15\uc774 \uc2ec\ud654\ub418\ub294 \ub370 \uae30\uc778\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc0dd\uc131\ud615 AI, \uc2e4\uc2dc\uac04 \ubd84\uc11d, \ucf54\ud30c\uc77c\ub7ff \uae30\ub2a5\uc744 \ub0b4\uc7a5\ud55c \ud50c\ub7ab\ud3fc \ubca4\ub354\ub4e4\uc740 \uc790\uc0ac \uc194\ub8e8\uc158\uc744 \ub2e8\uc21c\ud55c \uc720\ud2f8\ub9ac\ud2f0 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \uc544\ub2cc \uc804\ub7b5\uc801 \uc218\uc775 \uc5d4\uc9c4\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\uba70 \uc2dc\uc7a5 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \ubc30\ud3ec\ub294 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \uc6cc\ud06c\ub85c\ub4dc\uc5d0 \ud544\uc694\ud55c \ud0c4\ub825\uc801\uc778 \ucef4\ud4e8\ud305\uc744 \uc81c\uacf5\ud558\uace0 \ub300\uae30\uc5c5\uacfc \uc790\uc6d0 \uc81c\uc57d\uc774 \uc788\ub294 \uc911\uc18c\uae30\uc5c5 \ubaa8\ub450\uc5d0\uac8c \uc778\ud504\ub77c \ub9c8\ucc30\uc744 \uc81c\uac70\ud558\uc5ec \uacc4\uc18d\ud574\uc11c \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ubaa8\ud380\ub4dc \uc8fc\ub3c4\uc758 \ud1b5\ud569\uc740 \ubca4\ub354 \ud658\uacbd\uc744 \uc555\ucd95\ud558\uba70, \uc774\uc804\uc5d0 \uc0ac\uc77c\ub85c\ud654\ub418\uc5c8\ub358 \ub9c8\ud14c\ud06c(Martech) \ubc0f \uc138\uc77c\uc988\ud14c\ud06c(Salestech) \uce74\ud14c\uace0\ub9ac\ub97c \ud1b5\ud569\ud558\ub294 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc218\uc775 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uc2a4\uc704\ud2b8(end-to-end revenue orchestration suites)\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc8fc\uc694 \uc218\uce58 (2026-2031 \uc608\uce21)<\/p>\n<p>*   \uc5f0\uad6c \uae30\uac04: 2020 &#8211; 2031\ub144<br \/>\n*   \uc2dc\uc7a5 \uaddc\ubaa8 (2026\ub144): 50\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec<br \/>\n*   \uc2dc\uc7a5 \uaddc\ubaa8 (2031\ub144): 123\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec<br \/>\n*   \uc131\uc7a5\ub960 (2026-2031\ub144): 19.65% CAGR<br \/>\n*   \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<br \/>\n*   \uac00\uc7a5 \ud070 \uc2dc\uc7a5: \ubd81\ubbf8<br \/>\n*   \uc2dc\uc7a5 \uc9d1\uc911\ub3c4: \uc911\uac04<\/p>\n<p>\uc8fc\uc694 \uc131\uc7a5 \ub3d9\uc778<\/p>\n<p>1.  \uc778\uc0ac\uc774\ud2b8 \uae30\ubc18 \ud310\ub9e4 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c\uc758 \uc2e0\uc18d\ud55c \uc804\ud658: \uc601\uc5c5\ud300\uc740 \uc77c\ubc18\uc801\uc778 \ud65c\ub3d9 \uc9c0\ud45c\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud310\ub9e4\uc790\uc758 \ud589\ub3d9\uc744 \uac70\ub798 \uc9c4\ud589 \uc0c1\ud669\uc5d0 \ub9e4\ud551\ud558\ub294 AI \uc778\uc0ac\uc774\ud2b8\ub97c \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc740 \ud074\ub9ad\uc2a4\ud2b8\ub9bc, CRM, \ub300\ud654 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ucd5c\uc801\uc758 \ub2e4\uc74c \ud589\ub3d9\uc744 \ucd94\ucc9c\ud558\uba70, \uc774\ub294 \ud30c\uc774\ud504\ub77c\uc778 \uc0dd\uc131 \ubc0f \ud310\ub9e4\uc790 \ud6a8\uc728\uc131\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uae30\uc220, BFSI, \uc804\ubb38 \uc11c\ube44\uc2a4 \uae30\uc5c5\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18 \uac00\uce58 \uc81c\uc548\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub192\uc544 \ucc44\ud0dd\uc774 \ud65c\ubc1c\ud569\ub2c8\ub2e4.<br \/>\n2.  \ud558\uc774\ube0c\ub9ac\ub4dc\/\uc6d0\uaca9 \uc601\uc5c5\ud300\uc758 \uae09\uc99d: \uc601\uad6c\uc801\uc778 \ud558\uc774\ube0c\ub9ac\ub4dc \uadfc\ubb34 \ubaa8\ub378\uc740 \uc2dc\uac04\ub300\uc640 \uc7a5\uce58\ub97c \uc544\uc6b0\ub974\ub294 \ube44\ub3d9\uae30\uc2dd \uc774\ub124\uc774\ube14\uba3c\ud2b8(asynchronous enablement)\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc740 \uc774\uc81c \ud310\ub9e4\uc790\uac00 \uc628\ub514\ub9e8\ub4dc\ub85c \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub9c8\uc774\ud06c\ub85c \ub7ec\ub2dd, \uc5ed\ud560 \uae30\ubc18 \ucf58\ud150\uce20 \ud301, \uc9e7\uc740 \ube44\ub514\uc624 \ucf54\uce6d \ub4f1\uc744 \ub0b4\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\uc5f0\ud55c \uad50\uc721\uc740 \uaddc\uc815 \uc900\uc218 \ucd94\uc801\uc744 \ud76c\uc0dd\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uc628\ubcf4\ub529 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud569\ub2c8\ub2e4.<br \/>\n3.  AI \ucf54\ud30c\uc77c\ub7ff \ubc0f \uc0dd\uc131\ud615 AI \ucf58\ud150\uce20 \uc790\ub3d9\ud654\uc758 \ud1b5\ud569: \uc0dd\uc131\ud615 AI\ub294 \uc2dc\ud5d8 \uae30\ub2a5\uc5d0\uc11c \ud544\uc218 \uae30\ub2a5\uc73c\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \ub0b4\uc7a5\ub41c \uc5b8\uc5b4 \ubaa8\ub378\uc740 \ud310\ub9e4\uc790\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub0b4\uc5d0\uc11c \uc774\uba54\uc77c\uc744 \uc790\ub3d9 \uc791\uc131\ud558\uace0, \uc790\ub8cc\ub97c \uac1c\uc778\ud654\ud558\uba70, \uac70\ub798 \uc131\uc0ac \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \ubaa8\ub378 \ud488\uc9c8, \ud658\uac01 \ubc29\uc9c0 \uac00\ub4dc\ub808\uc77c, \ub3c5\uc810 \ub370\uc774\ud130 \uc138\ud2b8\ub294 \ud575\uc2ec\uc801\uc778 \ucc28\ubcc4\ud654 \uc694\uc18c\uc785\ub2c8\ub2e4.<br \/>\n4.  \ub9c8\ud14c\ud06c \ubc0f \uc138\uc77c\uc988\ud14c\ud06c \uc2a4\ud0dd \uc804\ubc18\uc758 \ubca4\ub354 \ud1b5\ud569: \uc0ac\ubaa8\ud380\ub4dc \uc8fc\ub3c4\uc758 \ud1b5\ud569\uc740 \ubca4\ub354 \ud658\uacbd\uc744 \uc555\ucd95\ud558\uba70, \uc774\uc804\uc5d0 \ubd84\ub9ac\ub418\uc5c8\ub358 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uae30\uc220 \uce74\ud14c\uace0\ub9ac\ub97c \ud1b5\ud569\ud558\ub294 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc218\uc775 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uc2a4\uc704\ud2b8\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n5.  ISO\/IEC 42001 AI \uad00\ub9ac \ud45c\uc900: \uc774 \ud45c\uc900\uc740 AI \ucc44\ud0dd\uc758 \uc704\ud5d8\uc744 \uc904\uc5ec\uc8fc\uba70, \ud2b9\ud788 EU \ubc0f \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \ucc44\ud0dd\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n6.  EU &#8220;\uc5f0\uacb0\ub418\uc9c0 \uc54a\uc744 \uad8c\ub9ac&#8221; \ubc95\uc548: EU\uc758 \uadfc\ubb34 \uc2dc\uac04 \uc678 \uc5f0\ub77d \uc81c\ud55c \uaddc\uc815\uc740 \uc601\uc5c5\ud300\uc774 \ube44\ub3d9\uae30\uc2dd \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \ucf54\uce6d\uc73c\ub85c \uc804\ud658\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc790\uccb4 \ud559\uc2b5 \ubc0f \uc790\ub3d9 \uc0dd\uc131 \uc694\uc57d \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc740 \uc774\ub7ec\ud55c \ub178\ub3d9 \uc815\ucc45 \uc694\uad6c \uc0ac\ud56d\uacfc \ubd80\ud569\ud558\uc5ec \uc720\ub7fd \uc2dc\uc7a5\uc5d0\uc11c \ubca4\ub354\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<p>1.  SaaS \ud569\ub9ac\ud654\ub85c \uc778\ud55c \uc608\uc0b0 \uc555\ubc15: SaaS \uc778\ud50c\ub808\uc774\uc158\uc774 \uc0c1\uc2b9\ud568\uc5d0 \ub530\ub77c CFO\ub4e4\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uba74\ubc00\ud788 \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub8cc \ub77c\uc774\uc120\uc2a4\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \uc720\ud734 \uc0c1\ud0dc\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub098, \uc7ac\ubb34\ud300\uc740 \uac31\uc2e0 \uc804\uc5d0 \uba85\ud655\ud55c ROI\ub97c \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ubca4\ub354\ub4e4\uc740 \uc2b9\ub960 \ubc0f \ud310\ub9e4 \uc8fc\uae30 \ub2e8\ucd95 \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc218\uc775 \uae30\uc5ec \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n2.  \ud30c\ud3b8\ud654\ub41c CRM \ubc0f CMS \uc0dd\ud0dc\uacc4: \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc778\uc218\ud569\ubcd1 \uc774\ud6c4 \uc5ec\ub7ec CRM \ubc0f \ucf58\ud150\uce20 \uc800\uc7a5\uc18c\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc5b4 AI \ubaa8\ub378 \uc131\ub2a5\uc744 \uc800\ud574\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc815\uc81c\uc5d0 \ub9ce\uc740 \ub178\ub825\uc774 \uc18c\uc694\ub418\uc5b4 \uad6c\ud604 \uae30\uac04\uc774 \uae38\uc5b4\uc9c0\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac15\ub825\ud55c API\uc640 \ub370\uc774\ud130 \uc815\uaddc\ud654 \uacc4\uce35\uc744 \uac16\ucd98 \ubca4\ub354\uac00 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n3.  \uc0dd\uc131\ud615 AI \ud658\uac01 \uc704\ud5d8 \uc99d\uac00: \uc0dd\uc131\ud615 AI\uc758 \ud658\uac01(hallucination) \uc704\ud5d8 \uc99d\uac00\ub294 IT \uac70\ubc84\ub10c\uc2a4\ub97c \ub354\uc6b1 \uc5c4\uaca9\ud558\uac8c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 \ubd81\ubbf8\uc640 EU\uc5d0\uc11c \ub450\ub4dc\ub7ec\uc9c0\uba70 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc0b0\ub420 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n4.  \ud310\ub9e4\uc790\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub0b4 \ub9c8\uc774\ud06c\ub85c \ucf54\uce6d \uc54c\ub9bc\uc5d0 \ub300\ud55c \uc800\ud56d: \ud310\ub9e4\uc790\ub4e4\uc774 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ub9c8\uc774\ud06c\ub85c \ucf54\uce6d \uc54c\ub9bc\uc5d0 \uc800\ud56d\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc73c\uba70, \uc774\ub294 \uc9c0\uc5ed\ubcc4 \ubb38\ud654\uc801 \ucc28\uc774\uc5d0 \ub530\ub77c \uac15\ub3c4\uac00 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uad6c\uc131 \uc694\uc18c\ubcc4: \ud50c\ub7ab\ud3fc \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 67.42%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc774\uc5c8\uc73c\ub098, \uc11c\ube44\uc2a4 \ubd80\ubb38\uc740 24.2%\uc758 \uac00\uc7a5 \ube60\ub978 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc744 \ubcf4\uc774\uba70 2031\ub144\uae4c\uc9c0 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\ub4e4\uc774 \ucf58\ud150\uce20, \ucc38\uc5ec, \ubd84\uc11d\uc744 \ud1b5\ud569\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc120\ud638\ud558\ub294 \uacbd\ud5a5\uacfc \ud568\uaed8, AI \ubaa8\ub378 \ud29c\ub2dd, \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc7ac\uc124\uacc4, \ubcc0\ud654 \uad00\ub9ac \ub4f1 \uc804\ubb38 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4.<br \/>\n*   \uc870\uc9c1 \uaddc\ubaa8\ubcc4: \ub300\uae30\uc5c5\uc774 2025\ub144 \ub9e4\ucd9c\uc758 58.31%\ub97c \ucc28\uc9c0\ud588\uc9c0\ub9cc, \uc911\uc18c\uae30\uc5c5(SME)\uc740 \uad6c\ub3c5 \uae30\ubc18 \uac00\uaca9 \ucc45\uc815\uc73c\ub85c \uc778\ud574 \uae30\uc874 CAPEX \uc7a5\ubcbd\uc774 \uc81c\uac70\ub418\uba74\uc11c 26.6%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5\uc740 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc758 \ub2e8\uc21c\uc131, \ube60\ub978 \uc628\ubcf4\ub529, \uad00\ub9ac \uc624\ubc84\ud5e4\ub4dc\ub97c \uc904\uc774\ub294 \uc0ac\uc804 \uad6c\ucd95\ub41c \ud1b5\ud569 \uae30\ub2a5\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<br \/>\n*   \ubc30\ud3ec \ubaa8\ub4dc\ubcc4: \ud074\ub77c\uc6b0\ub4dc \ubc30\ud3ec\ub294 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 82.18%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 22.8%\uc758 CAGR\ub85c \uacc4\uc18d \ud655\uc7a5\ub420 \uac83\uc785\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc\uc758 \ud0c4\ub825\uc801\uc778 \ucef4\ud4e8\ud305\uc740 \uc628\ud504\ub808\ubbf8\uc2a4 \uc778\ud504\ub77c\uac00 \ube44\uc6a9 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud560 \uc218 \uc5c6\ub294 \ud2b8\ub79c\uc2a4\ud3ec\uba38 \ubaa8\ub378 \ubc0f \uc2e4\uc2dc\uac04 \uc74c\uc131 \ubd84\uc11d\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc628\ud504\ub808\ubbf8\uc2a4 \uc194\ub8e8\uc158\uc740 \uad6d\ubc29 \uacc4\uc57d\uacfc \uac19\uc740 \ucd08\uace0\ub3c4 \uaddc\uc81c \ubd80\ubb38\uc5d0\uc11c\ub9cc \uc720\uc9c0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uae30\ub2a5\ubcc4: \ucf58\ud150\uce20 \uad00\ub9ac\uac00 \ub300\ubd80\ubd84 \uad6c\ub9e4\uc790\uc758 \uc9c4\uc785\uc810\uc774\uc9c0\ub9cc, \ubd84\uc11d \ubc0f \ubcf4\uace0 \uae30\ub2a5\uc740 \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ud65c\ub3d9\uc744 \ud30c\uc774\ud504\ub77c\uc778 \uc601\ud5a5\uacfc \uc5f0\uacb0\ud558\ub824\ub294 \ub9ac\ub354\ub4e4\uc758 \uc694\uad6c\ub85c \uc778\ud574 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \uad50\uc721 \ubc0f \ucf54\uce6d\uc740 \ub300\ud654 \uaca9\ucc28\ub97c \uac10\uc9c0\ud558\uace0 \ud1b5\ud654 \uc911\uc5d0 \uad50\uc815 \ud504\ub86c\ud504\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 AI \uae30\ubc18 \ub9c8\uc774\ud06c\ub85c \ucf54\uce6d\uc744 \ud1b5\ud574 \ubaa8\uba58\ud140\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc774\ub4dc \ud310\ub9e4 \ubc0f \ud50c\ub808\uc774\ubd81\uc740 \uc608\uce21 \uc778\uc0ac\uc774\ud2b8\ub97c \uaddc\ubc94\uc801\uc778 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc804\ud658\ud558\ub294 \ub0b4\uc7a5\ud615 \ucf54\ud30c\uc77c\ub7ff\uc73c\ub85c \uc778\ud574 \uc131\uc7a5\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4: IT \ubc0f \ud1b5\uc2e0 \uc0b0\uc5c5\uc774 2025\ub144 \ub9e4\ucd9c\uc758 21.08%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc0dd\uba85 \uacfc\ud559 \ubd80\ubb38\uc740 \uc5c4\uaca9\ud55c \uaddc\uc81c \uac10\ub3c5\uc73c\ub85c \uc778\ud574 \uc138\ubd84\ud654\ub41c \ucf58\ud150\uce20 \uc2b9\uc778, \uc2e4\uc2dc\uac04 \uac10\uc0ac \ucd94\uc801, \uc5ed\ud560 \uae30\ubc18 \uc811\uadfc \uc81c\uc5b4\uac00 \uc694\uad6c\ub418\uba74\uc11c 23.9%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. BFSI(\uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8) \ubc0f \uc81c\uc870 \ubd80\ubb38 \ub610\ud55c \ub192\uc740 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \uc804 \uc138\uacc4 \ub9e4\ucd9c\uc758 42.70%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uae30\uc5c5\ub4e4\uc774 \ud560\ub2f9\ub7c9 \ub2ec\uc131\uc744 \uc704\ud574 AI \uae30\ubc18 \uc774\ub124\uc774\ube14\uba3c\ud2b8\ub97c \uc6b0\uc120\uc2dc\ud558\uace0, \ud074\ub77c\uc6b0\ub4dc \uc131\uc219\ub3c4, \ubca4\ucc98 \uce90\ud53c\ud0c8 \uc790\uae08 \uc9c0\uc6d0, \uc0dd\uc131\ud615 AI\uc5d0 \ub300\ud55c \ucd08\uae30 \uae30\uc5c5\uc758 \uad00\uc2ec\uc774 \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 21.8%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\ub85c 2031\ub144\uae4c\uc9c0 \uae09\uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc704\ud55c \uc815\ubd80 \uc778\uc13c\ud2f0\ube0c, \ud074\ub77c\uc6b0\ub4dc \uc9c0\ucd9c \uae09\uc99d, \ud48d\ubd80\ud55c \uc2e0\uaddc \uc911\uc18c\uae30\uc5c5 \uc218\uc694\uc5d0 \ud798\uc785\uc740 \uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc778\ub3c4\uc640 \ub3d9\ub0a8\uc544\uc2dc\uc544\ub294 \ubaa8\ubc14\uc77c \uc6b0\uc120, \ud074\ub77c\uc6b0\ub4dc \ub124\uc774\ud2f0\ube0c \ud50c\ub7ab\ud3fc\uc744 \ucc44\ud0dd\ud558\uc5ec \uae30\uc874 \ud234\ub9c1\uc744 \ub6f0\uc5b4\ub118\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \uc5c4\uaca9\ud55c \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\uc640 &#8216;\uc5f0\uacb0\ub418\uc9c0 \uc54a\uc744 \uad8c\ub9ac&#8217;\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \ub178\ub3d9\ubc95\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ube44\ub3d9\uae30\uc2dd \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ucc44\ud0dd\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc138\ubd84\ud654\ub41c \ub370\uc774\ud130 \uc8fc\uad8c \uc81c\uc5b4 \ubc0f \ud604\uc9c0\ud654\ub41c \uc5b8\uc5b4 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\ub294 \ubca4\ub354\uac00 \uc720\ub9ac\ud569\ub2c8\ub2e4.<br \/>\n*   \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74: \ud604\uc7ac\ub294 \uc810\uc720\uc728\uc774 \uc791\uc9c0\ub9cc, \ub2e4\uad6d\uc801 \uae30\uc5c5\uc758 \ud655\uc7a5\uacfc \uc9c0\uc5ed \uae30\uc5c5\uc758 \uc601\uc5c5 \uc6b4\uc601 \ud604\ub300\ud654\uc5d0 \ub530\ub77c \uc7a5\uae30\uc801\uc778 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uae30\uc5c5<\/p>\n<p>\uc138\uc77c\uc988 \uc774\ub124\uc774\ube14\uba3c\ud2b8 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70 \ube60\ub974\uac8c \ud1b5\ud569\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. Seismic Software Inc.\ub294 \uc5f0\uac04 \ub9e4\ucd9c 3\uc5b5 7,500\ub9cc \ub2ec\ub7ec\ub97c \ucd08\uacfc\ud558\uace0 \uc778\uc218 \ubc0f AI R&#038;D \uc790\uae08 \uc870\ub2ec\uc744 \uc704\ud574 5\uc5b5 \ub2ec\ub7ec\uc758 \uc2e0\uc6a9 \ud55c\ub3c4\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4. Vista Equity\ub294 Salesloft\uc640 Drift\ub97c \ud569\ubcd1\ud558\uc5ec \ud1b5\ud569 \uc218\uc775 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc73c\ub85c\uc758 \uc804\ub7b5\uc801 \uc804\ud658\uc744 \uc2dc\uc0ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ucc28\ubcc4\ud654\ub294 \uc0dd\uc131\ud615 AI \ubaa8\ub378\uc758 \uae4a\uc774, \ub3c5\uc810 \ud559\uc2b5 \ub370\uc774\ud130, \uc774\ub124\uc774\ube14\uba3c\ud2b8\ub97c \uc218\uc775\uacfc \uc5f0\uacb0\ud558\ub294 \ub0b4\uc7a5\ud615 \ubd84\uc11d \uae30\ub2a5\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. Allego 8\uc740 \uace0\ub3c4\ub85c \uaddc\uc81c\ub41c \uc0b0\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 AI \uae30\ubc18 \uc0dd\uc0b0\uc131 \ub3c4\uad6c\ub97c \uacf5\uac1c\ud588\uc73c\uba70, Outreach\ub294 SAP\uc640 \ud611\ub825\ud558\uc5ec AI \uae30\ubc18 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c ERP \ud658\uacbd\uc5d0 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \ud074\ub9ad\uc2a4\ud2b8\ub9bc \uae30\ubc18 \uad00\uc2ec \uc608\uce21 \ubc0f \uc2e4\uc2dc\uac04 \uc9c0\uc2dd \uac80\uc0c9\uc5d0 \uc911\uc810\uc744 \ub454 \uc9c0\uc801 \uc7ac\uc0b0\uad8c \ucd9c\uc6d0\uc740 \uc2e0\uaddc \ubca4\ub354\uc758 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc11c\ube44\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uacac \uc2dc\uc7a5 \ubd80\ubb38\uacfc \ud604\uc9c0\ud654\ub41c \uc9c0\uc6d0\uc774 \ud544\uc694\ud55c \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \uae30\ud68c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. ROI\ub97c \uc815\ub7c9\ud654\ud558\uace0, \uc6d0\ud65c\ud55c \ud1b5\ud569\uc744 \uc81c\uacf5\ud558\uba70, \uc0b0\uc5c5\ubcc4 \uaddc\uc815 \uc900\uc218 \uae30\ub2a5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubca4\ub354\uac00 \uc9c0\ucd9c\uc774 \uac15\ud654\ub418\ub294 \uc2dc\uae30\uc5d0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uae30\uc5c5:<\/p>\n<p>*   Seismic Software Inc.<br \/>\n*   Highspot Inc.<br \/>\n*   Bigtincan Holdings Ltd.<br \/>\n*   Showpad NV<br \/>\n*   Salesloft Inc.<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5:<\/p>\n<p>*   2025\ub144 6\uc6d4: Salesloft\uc640 Drift\uac00 Vista Equity \uc0b0\ud558\uc5d0\uc11c \ud1b5\ud569\uc744 \uc644\ub8cc\ud558\uace0 \ub2e8\uc77c \uc218\uc775 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 6\uc6d4: Seismic\uc740 PNC Bank\ub85c\ubd80\ud130 \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \uc704\ud55c 5\uc5b5 \ub2ec\ub7ec \uc2e0\uc6a9 \ud55c\ub3c4\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 5\uc6d4: Allego\ub294 AI \uae30\ubc18 \ucf54\uce6d \ubc0f \ucf58\ud150\uce20 \uc0dd\uc0b0\uc131 \uae30\ub2a5\uc744 \uac16\ucd98 Allego 8\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 4\uc6d4: Outreach\ub294 AI \uc218\uc775 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ud50c\ub7ab\ud3fc\uacfc \uae00\ub85c\ubc8c SAP \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc601\uc5c5 \uc131\uacfc \ubc0f \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uc804\ub7b5\uc801, \uad50\ucc28 \uae30\ub2a5\uc801 \ubd84\uc57c\uc778 &#8216;\uc601\uc5c5 \ud65c\uc131\ud654 \ud50c\ub7ab\ud3fc(Sales Enablement Platform)&#8217; \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc220 \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc601\uc5c5 \uc0ac\uc6d0 \ubc0f \uc77c\uc120 \uc601\uc5c5 \uad00\ub9ac\uc790\uc5d0\uac8c \ud1b5\ud569\ub41c \ucf58\ud150\uce20, \uad50\uc721 \ubc0f \ucf54\uce6d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8\ub294 2026\ub144 50\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144\uae4c\uc9c0 123\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ud2b9\ud788 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ubc30\ud3ec \ubc29\uc2dd\uc774 2025\ub144 \ub9e4\ucd9c\uc758 82.18%\ub97c \ucc28\uc9c0\ud558\uba70 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 22.8%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ubd80\ubb38\uc740 AI \ubaa8\ub378 \ud29c\ub2dd, \ub370\uc774\ud130 \ud1b5\ud569 \ubc0f \ubcc0\uacbd \uad00\ub9ac\uc640 \uac19\uc740 \uc804\ubb38 \uc9c0\uc2dd\uc758 \ud544\uc694\uc131\uc73c\ub85c \uc778\ud574 \uc5f0\ud3c9\uade0 24.2%\ub85c \ud50c\ub7ab\ud3fc \ub9e4\ucd9c\ubcf4\ub2e4 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778\uc73c\ub85c\ub294 \ud1b5\ucc30\ub825 \uae30\ubc18 \uc601\uc5c5 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c\uc758 \ube60\ub978 \uc804\ud658, \ud32c\ub370\ubbf9 \uc774\ud6c4 \ud558\uc774\ube0c\ub9ac\ub4dc\/\uc6d0\uaca9 \uc601\uc5c5\ud300\uc758 \uae09\uc99d, AI \ucf54\ud30c\uc77c\ub7ff \ubc0f \uc0dd\uc131\ud615 AI \ucf58\ud150\uce20 \uc790\ub3d9\ud654\uc758 \ud1b5\ud569\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ud14c\ud06c \ubc0f \uc138\uc77c\uc988\ud14c\ud06c \uc2a4\ud0dd \uc804\ubc18\uc5d0 \uac78\uce5c \ubca4\ub354 \ud1b5\ud569\uacfc ISO\/IEC 42001 AI \uad00\ub9ac \ud45c\uc900\uc774 \ucc44\ud0dd \uc704\ud5d8\uc744 \uc904\uc774\ub294 \uc810, EU\uc758 &#8216;\uc5f0\uacb0\ub418\uc9c0 \uc54a\uc744 \uad8c\ub9ac&#8217; \ubc95\uc548\uc774 \ube44\ub3d9\uae30\uc2dd \ud310\ub9e4\uc790 \ud65c\uc131\ud654\uc758 \ud544\uc694\uc131\uc744 \uc99d\ud3ed\uc2dc\ud0a4\ub294 \uc810\ub3c4 \uc911\uc694\ud558\uac8c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778\uc73c\ub85c\ub294 SaaS \ud569\ub9ac\ud654\uc5d0 \ub530\ub978 \uc608\uc0b0 \uc555\ubc15, \ud30c\ud3b8\ud654\ub41c CRM \ubc0f CMS \uc0dd\ud0dc\uacc4\ub85c \uc778\ud55c \ub370\uc774\ud130 \ud488\uc9c8 \uc800\ud558\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \ud658\uac01 \uc704\ud5d8 \uc99d\uac00\ub85c \uc778\ud55c IT \uac70\ubc84\ub10c\uc2a4 \uac15\ud654\uc640 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ub0b4 \ub9c8\uc774\ud06c\ub85c \ucf54\uce6d \uc54c\ub9bc\uc5d0 \ub300\ud55c \ud310\ub9e4\uc790 \uc800\ud56d\ub3c4 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc18c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc608\uc0b0 \uc81c\uc57d\uc740 SaaS \ud569\ub9ac\ud654 \uc555\ub825\uc73c\ub85c \uc774\uc5b4\uc838 11.3%\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc778\ud50c\ub808\uc774\uc158\uacfc 45.7%\uc758 \ubbf8\uc0ac\uc6a9 \ub77c\uc774\uc120\uc2a4 \ubb38\uc81c\ub97c \uc57c\uae30\ud558\uba70 ROI \uc785\uc99d\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uad6c\uc131 \uc694\uc18c(\ud50c\ub7ab\ud3fc, \uc11c\ube44\uc2a4), \uc870\uc9c1 \uaddc\ubaa8(\ub300\uae30\uc5c5, \uc911\uc18c\uae30\uc5c5), \ubc30\ud3ec \ubaa8\ub4dc(\ud074\ub77c\uc6b0\ub4dc, \uc628\ud504\ub808\ubbf8\uc2a4), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5(BFSI, \uc18c\ube44\uc7ac \ubc0f \uc18c\ub9e4, IT \ubc0f \ud1b5\uc2e0, \ubbf8\ub514\uc5b4 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc0dd\uba85 \uacfc\ud559, \uc81c\uc870 \ub4f1), \uae30\ub2a5(\ucf58\ud150\uce20 \uad00\ub9ac, \uc601\uc5c5 \uad50\uc721 \ubc0f \ucf54\uce6d, \ubd84\uc11d \ubc0f \ubcf4\uace0, \uac00\uc774\ub4dc \ud310\ub9e4\/\ud50c\ub808\uc774\ubd81) \ubc0f \uc9c0\uc5ed\ubcc4\ub85c \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \ub514\uc9c0\ud138 \uc804\ud658 \uac00\uc18d\ud654\uc640 \uc911\uc18c\uae30\uc5c5\uc758 \ud074\ub77c\uc6b0\ub4dc \ucc44\ud0dd \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \uc5f0\ud3c9\uade0 21.8%\ub85c \uac00\uc7a5 \ub192\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d \ubc0f Seismic Software Inc., Highspot Inc. \ub4f1 \uc8fc\uc694 20\uac1c \uae30\uc5c5\uc758 \ud504\ub85c\ud544\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. \uc120\ub3c4\uc801\uc778 \ubca4\ub354\ub4e4\uc740 \uc0dd\uc131\ud615 AI \uc5ed\ub7c9\uc758 \uae4a\uc774, \ub3c5\uc810\uc801\uc778 \ud6c8\ub828 \ub370\uc774\ud130, \uc0b0\uc5c5\ubcc4 \uaddc\uc815 \uc900\uc218 \ubaa8\ub4c8, \uadf8\ub9ac\uace0 \ud65c\uc131\ud654\uac00 \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\ub294 \ud1b5\ud569 \ubd84\uc11d \uae30\ub2a5\uc744 \ud1b5\ud574 \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ubc18\uc801\uc73c\ub85c \ubcf8 \ubcf4\uace0\uc11c\ub294 \uc601\uc5c5 \ud65c\uc131\ud654 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 \ud604\uc7ac\uc640 \ubbf8\ub798\ub97c \uc870\ub9dd\ud558\uba70, \ubbf8\ucda9\uc871 \uc218\uc694 \ubc0f \uc0c8\ub85c\uc6b4 \uae30\ud68c \uc601\uc5ed\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc740 \uc608\uc0b0 \uc81c\uc57d \uc18d\uc5d0\uc11c\ub3c4 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uacfc \uc131\uc7a5\uc744 \uc774\ub8f0 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49661","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/49661"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=49661"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/49661\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=49661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=49661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=49661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}