{"id":49766,"date":"2026-02-20T19:42:06","date_gmt":"2026-02-20T19:42:06","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/advanced-shopping-technology-market-mordor\/"},"modified":"2026-09-25T18:31:17","modified_gmt":"2026-09-25T09:31:17","slug":"advanced-shopping-technology-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/advanced-shopping-technology-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/advanced-shopping-technology-market_1640952546933_12.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/advanced-shopping-technology-market-size-image-1735454066493.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud1b5\ucc30\ub825<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc0b0\uc5c5 \ub9e4\ub825\ub3c4 &#8211; \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1\uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.2.4 \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.2.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uae30\uc220 \uc2a4\ub0c5\uc0f7<\/li>\n<li class=\"toc-level-2\">4.4 \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 COVID-19\uac00 \uc0b0\uc5c5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ud3c9\uac00<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uc5ed\ud559<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc18c\ub9e4 \ubd80\ubb38\uc5d0\uc11c \ucca8\ub2e8 \uae30\uc220 \ucc44\ud0dd \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc18c\ub9e4\uc810\uc758 \uc778\uacf5\uc9c0\ub2a5 \ubc0f \ub85c\ubd07<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uae30\uc220 \uad6c\ud604\uc758 \ub192\uc740 \ube44\uc6a9<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uc2dc\uc7a5 \uc138\ubd84\ud654<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc81c\ud488 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.1.1 \ube44\ucf58<\/li>\n<li class=\"toc-level-3\">6.1.2 \uac00\uc0c1 \ud604\uc2e4<\/li>\n<li class=\"toc-level-3\">6.1.3 \uc2a4\ub9c8\ud2b8 \uc120\ubc18<\/li>\n<li class=\"toc-level-3\">6.1.4 \uc18c\ub9e4 \uc571<\/li>\n<li class=\"toc-level-3\">6.1.5 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uc1fc\ub8e8\ubc0d<\/li>\n<li class=\"toc-level-3\">6.1.6 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.2 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.2.1 \uc18c\ub9e4<\/li>\n<li class=\"toc-level-3\">6.2.2 \uc0c1\uc5c5 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">6.2.3 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.3 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.3.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-3\">6.3.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">6.3.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">6.3.4 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">6.3.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">7.1 \uae30\uc5c5 \ud504\ub85c\ud544\n<ul>\n<li class=\"toc-level-3\">7.1.1 Google LLC<\/li>\n<li class=\"toc-level-3\">7.1.2 Walmart Inc.<\/li>\n<li class=\"toc-level-3\">7.1.3 Amazon.com, Inc.<\/li>\n<li class=\"toc-level-3\">7.1.4 Toshiba Corporation<\/li>\n<li class=\"toc-level-3\">7.1.5 Procter &amp; Gamble Company<\/li>\n<\/ul>\n<\/li>\n<li><strong>*\ubaa9\ub85d\uc740 \uc804\uccb4\uac00 \uc544\ub2d8<\/strong><\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">8. \ud22c\uc790 \ubd84\uc11d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-8\">9. \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5 \uac1c\uc694 (2025-2030\ub144)<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd<br \/>\n&#8220;\uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5 \uc131\uc7a5 \ubcf4\uace0\uc11c 2030&#8243;\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc740 \uc608\uce21 \uae30\uac04\uc778 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 12.30%\ub97c \uae30\ub85d\ud558\uba70 \uacac\uc870\ud55c \uc131\uc7a5\uc744 \uc774\ub8f0 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ubcf8 \uc2dc\uc7a5\uc740 \uc81c\ud488 \uc720\ud615\ubcc4\ub85c \ube44\ucf58(Beacons), \uac00\uc0c1 \ud604\uc2e4(Virtual Reality), \uc2a4\ub9c8\ud2b8 \uc120\ubc18(Smart Shelves), \uc18c\ub9e4 \uc571(Retail Apps), \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uc1fc\ub8e8\ubc0d(Social Media and Showrooming)\uc73c\ub85c \uc138\ubd84\ud654\ub418\uba70, \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4\ub85c\ub294 \uc18c\ub9e4(Retail) \ubc0f \uc0c1\uc5c5 \uad11\uace0(Commercial Advertising)\ub85c \ub098\ub269\ub2c8\ub2e4. \uc9c0\ub9ac\uc801\uc73c\ub85c\ub294 \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc774 \ub420 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud604\uc7ac \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \ub192\uc740 \uc218\uc900\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \ud2b8\ub80c\ub4dc<br \/>\n\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ud06c\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, 2020\ub144\uc5d0\ub294 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc758 80% \uc774\uc0c1\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ub0a8\ubbf8\uc640 \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc740 \uc57d 90%\uc5d0 \uc721\ubc15\ud558\ub294 \ub192\uc740 \uc628\ub77c\uc778 \uad6c\ub9e4\uc728\uc744 \uae30\ub85d\ud558\uba70 \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\ub294 \uae30\uc5c5\ub4e4\uc774 \uc804\uc790 \uc1fc\ud551 \ub3c4\uad6c\uc5d0 \ucd5c\uc2e0 \uae30\uc220\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud1b5\ud569\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc8fc\uc694 \ub3d9\ub825\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uc774\ub2c8\uc154\ud2f0\ube0c \ub610\ud55c \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790 \uae30\uc220 \ud611\ud68c(Consumer Technology Association)\uc5d0 \ub530\ub974\uba74, \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 2020\ub144\uc5d0 343\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \uc2a4\ub9c8\ud2b8 \ud0a4\uc624\uc2a4\ud06c\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \uc99d\ub300\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubbf8\uad6d \ub124\ubc14\ub2e4\uc8fc\ub294 \uc5ec\ub7ec \uc18c\ub9e4\uc810\uc5d0 \uc778\ud130\ub799\ud2f0\ube0c \ud0a4\uc624\uc2a4\ud06c\ub97c \ubc30\uce58\ud588\uc73c\uba70, \uc870\uc9c0\uc544\uc8fc\ub294 \ucc28\ub7c9 \ub4f1\ub85d \uac31\uc2e0\uc744 \uc704\ud55c \uc694\uae08 \ub0a9\ubd80 \ud0a4\uc624\uc2a4\ud06c\ub97c, \uc624\ud558\uc774\uc624\uc8fc\ub294 \uc790\ub3d9 \ucc28\ub7c9 \ub4f1\ub85d\uc744 \uc704\ud55c \ud0a4\uc624\uc2a4\ud06c\ub97c \ub3c4\uc785\ud558\ub294 \ub4f1 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uae30\uc220\uc774 \uc2e4\uc0dd\ud65c\uc5d0 \uc801\uc6a9\ub418\ub294 \uc0ac\ub840\uac00 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc778\uacf5\uc9c0\ub2a5(AI), \uba38\uc2e0\ub7ec\ub2dd(ML), \uc0ac\ubb3c \uc778\ud130\ub137(IoT)\uc758 \ud1b5\ud569\uc740 \uc18c\ub9e4 \uc0b0\uc5c5\uc758 \ud6a8\uc728\uc131\uacfc \uc218\uc775 \uc99d\ub300\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubd81\ubbf8 \ucd5c\ub300 \uc18c\ub9e4 \uccb4\uc778\uc778 \uc6d4\ub9c8\ud2b8\ub294 11,000\uac1c \uc774\uc0c1\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uacfc \uc720\uc0ac\ud55c \uc218\uc758 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc744 AI \ubc0f ML\uc774 \ud1b5\ud569\ub41c IoT \uae30\uc220\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc758 \uc74c\uc131 \uac80\uc0c9, \uc548\uba74 \uc778\uc2dd \uc18c\ud504\ud2b8\uc6e8\uc5b4, \ud06c\ub85c\uc2a4 \uae30\uc220 \uc194\ub8e8\uc158 \ub4f1\uc740 \uc18c\ub9e4 \uc0b0\uc5c5\uc758 \ub9e4\ucd9c \uc99d\ub300\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc0c8\ub85c\uc6b4 POS(Point of Sale) \uc2dc\uc2a4\ud15c\uc740 \uc628\ub77c\uc778 \uc0c1\uc810\uacfc \uc624\ud504\ub77c\uc778 \ud310\ub9e4\ub97c \ud1b5\ud569\ud558\uc5ec \uc7ac\uace0 \uad00\ub9ac \ubc0f \ube44\uc6a9 \uc808\uac10\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. 2021\ub144 10\uc6d4, GoDaddy\ub294 WooCommerce\uc640 \uc644\uc804\ud788 \ud1b5\ud569\ub41c \uc0c8\ub85c\uc6b4 POS \uc2dc\uc2a4\ud15c\uc744 \uc124\uacc4\ud558\uc5ec \uc628\ub77c\uc778 \uc0c1\uc810\uc774 \uae30\uc874 \uc0ac\uc774\ud2b8\uc640 \ub300\uba74 \ud310\ub9e4\ub97c \ub354 \ube60\ub974\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 Azure IoT for Retail\uacfc \uac19\uc774 AI\ub97c \uc194\ub8e8\uc158\uc5d0 \ud1b5\ud569\ud558\ub824\ub294 \uae30\uc5c5\ub4e4\uc758 \ub178\ub825\ub3c4 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc740 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\ub294 \uacb0\uc815\uc801\uc778 \uc694\uc778\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd09\uc1c4 \uc870\uce58\ub85c \uc778\ud574 \ub514\uc9c0\ud138 \uac70\ub798, \uc628\ub77c\uc778 \uc1fc\ud551 \uc571, \uc804\uc790\uc0c1\uac70\ub798 \uc571\uc758 \uc0ac\uc6a9\uc774 \uae09\uc99d\ud588\uc73c\uba70, \uc774\ub294 \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \ub354\uc6b1 \uac00\uc18d\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>3. \uc18c\ub9e4 \ubd80\ubb38 \uac00\uc0c1 \ud604\uc2e4(VR) \ucc44\ud0dd \uc99d\uac00<br \/>\n\uc18c\ub9e4 \ubd80\ubb38\uc5d0\uc11c \uac00\uc0c1 \ud604\uc2e4(VR)\uc758 \ucc44\ud0dd \uc99d\uac00\ub294 \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5 \uc131\uc7a5\uc758 \ud575\uc2ec \ub3d9\ud5a5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uace0\uac1d \ucc38\uc5ec\ub294 \uc18c\ub9e4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud544\uc218\uc801\uc774\uba70, BDO USA\uc758 2021\ub144 \uc18c\ub9e4 \ub514\uc9c0\ud138 \uc804\ud658 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc751\ub2f5\uc790\uc758 35%\uac00 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \ucd5c\uc6b0\uc120 \ub514\uc9c0\ud138 \uacfc\uc81c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. VR\uc740 \uace0\uac1d \ucc38\uc5ec\ub97c \ud5a5\uc0c1\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uba70 \ud310\ub9e4 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \ud06c\uac8c \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>IBM\uc758 2020\ub144 \ubbf8\uad6d \uc18c\ub9e4 \uc9c0\uc218 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ud32c\ub370\ubbf9\uc740 \ub514\uc9c0\ud138 \uad6c\ub9e4\ub85c\uc758 \uc804\ud658\uc744 \uc57d 5\ub144 \uc55e\ub2f9\uacbc\uc2b5\ub2c8\ub2e4. IKEA \ubc0f Home Depot\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\uc758 \uac00\uad6c \ubc0f \uac00\uc815\uc6a9\ud488 \ubbf8\ub9ac \ubcf4\uae30\ubd80\ud130 Louis Vuitton \ubc0f Gucci\uc640 \uac19\uc740 \uba85\ud488 \ud328\uc158 \ube0c\ub79c\ub4dc\uc758 \ub514\uc9c0\ud138 \ucc29\uc6a9 \uacbd\ud5d8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uad6c\ub9e4 \uc804 \uac00\uc0c1 \uccb4\ud5d8\uc740 \ub2e4\uc591\ud558\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>GetApp\uc758 2020\ub144 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc601\uad6d \uc751\ub2f5\uc790\uc758 60%\ub294 VR \uc0ac\uc6a9\uc774 \uc0ac\ub78c\ub4e4\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc774\ub098 \ub2e4\ub978 \uc0ac\ub78c\uc774 \uc774\ubbf8 \uc785\uc5b4\ubcf8 \uc637\uc744 \uc2dc\ub3c4\ud558\ub294 \uac83\uc744 \uc904\uc5ec \uac10\uc5fc \uc704\ud5d8\uc744 \ucd5c\uc18c\ud654\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 \uc57d 54%\ub294 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 VR\uc5d0 \ub300\ud55c \uc778\uc2dd\uacfc \uc0ac\uc6a9 \uc758\ud5a5\uc774 \ubcc0\ud654\ud588\ub2e4\uace0 \ubc1d\ud614\uc73c\uba70, \uc774 \uc911 \uac70\uc758 \uc808\ubc18(45%)\uc740 \ud32c\ub370\ubbf9 \uc774\uc804\ubcf4\ub2e4 VR \uc0ac\uc6a9\uc5d0 \ub354 \uc801\uadf9\uc801\uc774\ub77c\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ud398\uc778\uc5d0\uc11c\ub294 \uc751\ub2f5\uc790\uc758 62%\uac00 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc1fc\ud551\uc744 \uc704\ud55c VR \ucc44\ud0dd\uc774 \uc99d\uac00\ud588\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, \ud504\ub791\uc2a4(42%)\uc640 \ub3c5\uc77c(36%)\uc774 \uadf8 \ub4a4\ub97c \uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc751\ub2f5\uc790\ub4e4\uc740 360\ub3c4 \ube44\ub514\uc624\uac00 \uc81c\ud488 \uc774\ud574\ub97c \ub3d5\uace0(60%), \uc1fc\ud551 \uacbd\ud5d8\uc5d0 \uc990\uac70\uc6c0\uc744 \ub354\ud558\uba70(51%), \ube0c\ub79c\ub4dc \uc778\uc2dd\uc744 \uac1c\uc120\ud558\uace0(44%), \ub354 \ub098\uc740 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4(45%)\uace0 \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae0d\uc815\uc801\uc778 \uc778\uc2dd\uc740 VR \uae30\uc220\uc758 \uc18c\ub9e4 \ubd80\ubb38 \ud1b5\ud569\uc744 \ub354\uc6b1 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2020\ub144\uc5d0\ub294 Tommy Hilfiger\uc640 Charlotte Tilbury\uac00 \uc804\uc790\uc0c1\uac70\ub798 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 Obsess\uc640 \ud611\ub825\ud558\uc5ec \uc790\uccb4 \uac00\uc0c1 \uc0c1\uc810\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uc0c1 \uc0c1\uc810\ub4e4\uc740 \uce5c\uc219\ud55c \uc694\uc18c\ub4e4\uacfc \uc138\ubd80 \uc0ac\ud56d\uc744 \uacb0\ud569\ud558\uc5ec \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354\uc6b1 \ubab0\uc785\uac10 \uc788\uace0 \uce5c\uc219\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc18c\ub9e4 \ubd84\uc57c\uc5d0\uc11c VR \ud1b5\ud569\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc9c0\uc5ed\ubcc4 \uc2dc\uc7a5 \ubd84\uc11d: \ubd81\ubbf8 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc810\uc720\uc728<br \/>\n\ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc5d0\uc11c \uc8fc\uc694 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc778\uacf5\uc9c0\ub2a5\uacfc \uacb0\ud569\ub41c \ub85c\ubd07\uc774 \ub9e4\uc7a5 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ub9e4\uc7a5 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4. \ub85c\ubd07\uc740 \uccad\uc18c, \uc120\ubc18\uc5d0\uc11c \uc0c1\ud488 \uc774\ub3d9, \uc7ac\uace0 \ud30c\uc545, \ub77c\uc2a4\ud2b8 \ub9c8\uc77c \ubc30\uc1a1 \ub4f1 \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud558\uc5ec \ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Amazon.com\uc740 \uc644\uc804 \uc790\ub3d9\ud654\ub41c \uacc4\uc0b0 \uae30\uc220\uc744 \ub300\ud615 \uc288\ud37c\ub9c8\ucf13\uc5d0 \ub3c4\uc785\ud560 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub124\ud2f0\ucef7\uc8fc \ube0c\ub8e9\ud544\ub4dc\uc5d0 \uac74\uc124 \uc911\uc778 \uc544\ub9c8\uc874 \ub9e4\uc7a5\uc740 \uc544\ub9c8\uc874 \ud504\ub808\uc2dc \uc2dd\ub8cc\ud488\uc810\uc758 \ubaa8\ub4e0 \ud544\uc218 \uc694\uc18c\ub97c \uac16\ucd94\uace0 \uc788\uc73c\uba70, \uce74\uba54\ub77c \ubc30\uc5f4\uc744 \uc704\ud55c \ucc9c\uc7a5 \uc7a5\ucc29\ud615 \ub799\uacfc \ud568\uaed8 12\uac1c\uc758 \ucd9c\uc785 \uac8c\uc774\ud2b8\uac00 \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc124\uc815\uc740 \uc9c0\uae08\uae4c\uc9c0 \uc544\ub9c8\uc874 \uace0(Amazon Go) \ud3b8\uc758\uc810\uc5d0\uc11c\ub9cc \ubcfc \uc218 \uc788\uc5c8\ub358 \uae30\uc220\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ucd9c\uc785 \uac8c\uc774\ud2b8\uc5d0 \uc2a4\uce94\ud558\uc5ec \uc785\uc7a5\ud558\uba70, \ub9e4\uc7a5 \ub0b4\uc5d0\uc11c\ub294 \uce74\uba54\ub77c, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc54c\uace0\ub9ac\uc998 \ubc0f \uc120\ubc18 \uc13c\uc11c\uc5d0 \uc758\ud574 \ucd94\uc801\ub418\uc5b4 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc5d0 \ub300\ud55c \uc694\uae08\uc774 \uc790\ub3d9\uc73c\ub85c \uccad\uad6c\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, Aldi\ub294 \uacc4\uc0b0\ub300 \uc5c6\ub294 \uc18c\ub9e4 \uae30\uc220\uc744 \ucc44\ud0dd\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. 2020\ub144 8\uc6d4, ChargedRetail\uc5d0 \ub530\ub974\uba74 Aldi\ub294 &#8220;\ucef4\ud4e8\ud130 \ube44\uc804 \ubc0f \uc778\uacf5\uc9c0\ub2a5 \uc804\ubb38 \uae30\uc220 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ub300\ud55c \uad6d\uc81c\uc801\uc778 \uc694\uccad&#8221;\uc744 \ubcf4\ub0c8\uc2b5\ub2c8\ub2e4. 2021\ub144 6\uc6d4\uc5d0\ub294 Instacart Inc.\uac00 \ube44\uc6a9 \uc808\uac10 \ubc0f \uc288\ud37c\ub9c8\ucf13 \uccb4\uc778\uacfc\uc758 \uad00\uacc4 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc704\ud55c \uc7a5\uae30 \uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c \uae30\uc874\uc758 \uae31 \uc1fc\ud37c(gig shopper) \uc778\ub825\uc744 \ub85c\ubd07\uc73c\ub85c \ub300\uccb4\ud560 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uacc4\ud68d\uc5d0\ub294 \ubbf8\uad6d \uc804\uc5ed\uc5d0 \uc790\ub3d9\ud654\ub41c \ubb3c\ub958 \uc13c\ud130\ub97c \uac74\uc124\ud558\uc5ec \uc218\ubc31 \ub300\uc758 \ub85c\ubd07\uc774 \uc2dc\ub9ac\uc5bc \uc0c1\uc790\uc640 \uc218\ud504 \uce94\uc744 \uac00\uc838\uc624\uace0, \uc778\uac04\uc740 \uc2e0\uc120 \ub18d\uc0b0\ubb3c \ubc0f \ub378\ub9ac \uc81c\ud488\uc744 \uc218\uc9d1\ud558\ub294 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>5. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc740 \uad6c\uae00(Google LLC), \uc544\ub9c8\uc874(Amazon.com, Inc.), \ub3c4\uc2dc\ubc14(Toshiba Corporation) \ub4f1 \uc18c\uc218\uc758 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \uc9c0\ubc30\ud558\ub294 \uc9d1\uc911\ub41c \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uae09\ubcc0\ud558\ub294 \uae30\uc220 \ubc1c\uc804\uacfc \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c\uc0ac\ud56d\uc740 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc774 \uad11\ubc94\uc704\ud55c \uc5f0\uad6c \uac1c\ubc1c, \ud611\ub825, \uadf8\ub9ac\uace0 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud55c \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\ub3c4\ub85d \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\uc73c\ub85c\ub294 Google LLC, Walmart Inc., Amazon.com, Inc., Toshiba Corporation, Procter &#038; Gamble Company \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>6. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<br \/>\n*   2021\ub144 9\uc6d4: Alphabet Inc. \uc18c\uc720\uc758 \uad6c\uae00\uc740 \uc774\ubbf8\uc9c0 \uc911\uc2ec\uc758 \uc0c8\ub85c\uc6b4 \uac80\uc0c9 \ub3c4\uad6c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\uc790\uc0c1\uac70\ub798\uc5d0\uc11c\uc758 \uc5ed\ud560\uacfc \uc628\ub77c\uc778 \ube44\ub514\uc624 \uc2dc\uc7a5 \uc9c0\ubc30\ub825\uc744 \ud655\uc7a5\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc154\uce20 \uc774\ubbf8\uc9c0\ub97c \ubcf4\uba74\uc11c \ub80c\uc988(Lens) \uc544\uc774\ucf58\uc744 \ud0ed\ud558\uc5ec \uc591\ub9d0\uacfc \uac19\uc740 \ub2e4\ub978 \uc758\ub958\uc5d0\uc11c \ub3d9\uc77c\ud55c \ud328\ud134\uc744 \ucc3e\ub3c4\ub85d \uad6c\uae00\uc5d0 \uc694\uccad\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   2021\ub144 6\uc6d4: \uc544\ub9c8\uc874 \ud504\ub808\uc2dc(Amazon Fresh)\ub294 &#8216;\uc800\uc2a4\ud2b8 \uc6cc\ud06c \uc544\uc6c3(Just Walk Out)&#8217; \uae30\uc220\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 \ucc9c\uc7a5 \ucef4\ud4e8\ud130 \ube44\uc804 \uce74\uba54\ub77c, \ubb34\uac8c \uc13c\uc11c \ubc0f \ub525\ub7ec\ub2dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uc774 \uc120\ubc18\uc5d0\uc11c \uac00\uc838\uac00\uac70\ub098 \ubc18\ud658\ud558\ub294 \uc0c1\ud488\uc744 \uac10\uc9c0\ud558\uace0 \uac00\uc0c1 \uce74\ud2b8\uc5d0 \ub2f4\uae34 \ud488\ubaa9\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc790\ub3d9 \ucd9c\uc785 \uac8c\uc774\ud2b8\uc5d0\uc11c \uc544\ub9c8\uc874 \ubaa8\ubc14\uc77c \uc571\uc758 QR \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\uac70\ub098, \uc544\ub9c8\uc874 \uc6d0(Amazon One) \uc190\ubc14\ub2e5 \uc11c\uba85 \uc7a5\uce58\uc5d0 \uc190\ubc14\ub2e5\uc744 \uc2a4\uce94\ud558\uac70\ub098, \uc544\ub9c8\uc874 \uacc4\uc815\uc5d0 \uc5f0\uacb0\ub41c \uc2e0\uc6a9\/\uc9c1\ubd88 \uce74\ub4dc\ub97c \uc785\ub825\ud558\uc5ec \ub9e4\uc7a5\uc5d0 \uc785\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   2021\ub144 6\uc6d4: \ub3c4\uc2dc\ubc14 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158(Toshiba Global Commerce Solutions)\uacfc Calimax\uac00 \uac1c\ubc1c\ud55c \ub3c4\uc2dc\ubc14 \uc140\ud504 \uccb4\ud06c\uc544\uc6c3 \uc2dc\uc2a4\ud15c 7(Self Checkout System 7) \uc194\ub8e8\uc158\uc740 \ube60\ub974\uace0 \ud3b8\ub9ac\ud558\uba70 \ub9c8\ucc30 \uc5c6\ub294 \uacc4\uc0b0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc758\uacac\uacfc \ud611\ub825\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uacc4\uc0b0 \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\uc5ec \ub354 \ub9ce\uc740 \uacc4\uc0b0 \uc635\uc158\uacfc \ub9e4\ucd9c \uc99d\ub300\ub97c \uc774\ub04c\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   2021\ub144 7\uc6d4: \uc18c\ub9e4\uc810 \uae30\uc220 \ubd84\uc57c\uc758 \uc120\ub450 \uc8fc\uc790\uc778 \ub3c4\uc2dc\ubc14 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158\uc740 \uc2dd\ub8cc\ud488\uc810\uc6a9 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158\uc778 Stor.ai\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud611\ub825\uc744 \ud1b5\ud574 Stor.ai \ud50c\ub7ab\ud3fc\uc774 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ud658\uacbd\uc5d0 \uc644\uc804\ud788 \ud1b5\ud569\ub418\uc5b4 \uace0\uac1d\uc5d0\uac8c \uc644\ubcbd\ud55c \uc778\ud504\ub77c\ub97c \uac16\ucd98 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc628\ub77c\uc778 \uc0c1\uc810\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220\uc740 \uace0\uac1d\uc5d0\uac8c \ud3b8\ub9ac\ud55c \uc11c\ube44\uc2a4\uc640 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud6a8\uc728\uc801\uc778 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ucd09\uc9c4\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc804\ub9dd\uacfc \uad00\ub828\ud558\uc5ec, \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc740 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 12.3%\ub97c \uae30\ub85d\ud558\uba70 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 2019\ub144\ubd80\ud130 2024\ub144\uae4c\uc9c0\uc758 \uacfc\uac70 \uc2dc\uc7a5 \uaddc\ubaa8 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \uc18c\ub9e4 \ubd80\ubb38\uc5d0\uc11c \ucca8\ub2e8 \uae30\uc220 \ucc44\ud0dd\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uacfc \uc18c\ub9e4\uc810\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5(AI) \ubc0f \ub85c\ubd07\uc758 \ud65c\uc6a9\uc774 \ud655\ub300\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc774 \uaf3d\ud799\ub2c8\ub2e4. \ubc18\uba74, \uc774\ub7ec\ud55c \uae30\uc220 \uad6c\ud604\uc5d0 \uc218\ubc18\ub418\ub294 \ub192\uc740 \ube44\uc6a9\uc740 \uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\ud558\uc5ec \uc2ec\uce35\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4\ub85c\ub294 \ube44\ucf58(Beacons), \uac00\uc0c1 \ud604\uc2e4(Virtual Reality), \uc2a4\ub9c8\ud2b8 \uc120\ubc18(Smart Shelves), \uc18c\ub9e4 \uc571(Retail Apps), \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uc1fc\ub8e8\ubc0d(Social Media and Showrooming) \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<br \/>\n*   \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4\ub85c\ub294 \uc18c\ub9e4(Retail) \ubc0f \uc0c1\uc5c5 \uad11\uace0(Commercial Advertising) \ubd80\ubb38\uc774 \uc8fc\uc694\ud558\uac8c \ub2e4\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4\ub85c\ub294 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \ub4f1 \uc804 \uc138\uacc4 \uc8fc\uc694 \uc9c0\uc5ed\uc744 \ud3ec\uad04\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, 2025\ub144\uc5d0\ub294 \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc608\uce21 \uae30\uac04(2025-2030\ub144) \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 Google LLC, Walmart Inc., Amazon.com, Inc., Toshiba Corporation, Procter &#038; Gamble Company \ub4f1 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \ud504\ub85c\ud544\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc5f0\uad6c \ubc29\ubc95\ub860, \uc2dc\uc7a5 \uac1c\uc694, Porter\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d(\uacf5\uae09\uc5c5\uccb4 \ubc0f \uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825, \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4), \uae30\uc220 \uc2a4\ub0c5\uc0f7, \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d, COVID-19\uac00 \uc0b0\uc5c5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ud3c9\uac00 \ub4f1 \uad11\ubc94\uc704\ud55c \uc2dc\uc7a5 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \uc81c\uc57d, \uc2dc\uc7a5 \uc138\ubd84\ud654, \uacbd\uc7c1 \ud658\uacbd, \ud22c\uc790 \ubd84\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \ub0b4\uc6a9\uc744 \ud3ec\ud568\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \ucca8\ub2e8 \uc1fc\ud551 \uae30\uc220 \uc2dc\uc7a5\uc758 \ud604\uc7ac \uc0c1\ud0dc\uc640 \ubbf8\ub798 \ubc29\ud5a5\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ub3d5\uace0, \uad00\ub828 \uc0b0\uc5c5 \ucc38\uc5ec\uc790\ub4e4\uc774 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \ud575\uc2ec \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49766","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/49766"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=49766"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/49766\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=49766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=49766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=49766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}