{"id":52140,"date":"2026-02-23T00:17:22","date_gmt":"2026-02-23T00:17:22","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/smart-television-and-set-top-box-market-mordor\/"},"modified":"2026-09-25T18:32:24","modified_gmt":"2026-09-25T09:32:24","slug":"smart-television-and-set-top-box-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/smart-television-and-set-top-box-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/smart-television-and-set-top-box-market_1643350471273_company_logo.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/smart-television-and-set-top-box-market-size-image-1771002920376.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud604\ud669<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uae09\uc99d\ud558\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uad6c\ub3c5\uc774 \uae30\uae30 \uad50\uccb4 \ucd09\uc9c4<\/li>\n<li class=\"toc-level-3\">4.2.2 \uace0\ud654\uc9c8, 4K \ubc0f 8K \ubc29\uc1a1 \ud45c\uc900\uc73c\ub85c\uc758 \uc804\ud658<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc2e0\ud765\uad6d\uc758 \uc815\ubd80 \ub514\uc9c0\ud138 \uc804\ud658 \uc758\ubb34\ud654<\/li>\n<li class=\"toc-level-3\">4.2.4 AI \uae30\ubc18 \uc5c5\uc2a4\ucf00\uc77c\ub9c1\uc73c\ub85c \ub808\uac70\uc2dc \ucf58\ud150\uce20 \uac00\uce58 \ud5a5\uc0c1<\/li>\n<li class=\"toc-level-3\">4.2.5 \uc18c\ub9e4\uc5c5\uccb4 \uc18c\uc720 \uc2a4\ub9c8\ud2b8 TV \uad11\uace0 \ud50c\ub7ab\ud3fc\uc774 OEM \uc218\uc775\uc6d0 \ud655\ub300<\/li>\n<li class=\"toc-level-3\">4.2.6 \uad6d\ub0b4 \uc81c\uc870 \uc778\uc13c\ud2f0\ube0c\ub85c STB \uc0dd\uc0b0 \ube44\uc6a9 \uc808\uac10<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uce58\uc5f4\ud55c \uac00\uaca9 \uacbd\uc7c1\uc73c\ub85c \uacf5\uae09\uc5c5\uccb4 \ub9c8\uc9c4 \uc555\ubc15<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc800\uac00 \uc2a4\ud2b8\ub9ac\ubc0d \uc2a4\ud2f1 \ud655\uc0b0\uc73c\ub85c STB \uc7a0\uc2dd<\/li>\n<li class=\"toc-level-3\">4.3.3 \ud328\ub110 \uad00\uc138 \uc7ac\uc870\uc815\uc73c\ub85c \ub514\uc2a4\ud50c\ub808\uc774 \uacf5\uae09\ub9dd \uad50\ub780<\/li>\n<li class=\"toc-level-3\">4.3.4 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\ub85c \uc2a4\ub9c8\ud2b8 TV \ub370\uc774\ud130 \uc218\uc775\ud654 \uc81c\ud55c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uc0b0\uc5c5 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \uac70\uc2dc \uacbd\uc81c \uc694\uc778\uc774 \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/li>\n<li class=\"toc-level-2\">4.8 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.8.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.8.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.8.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.8.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uae30\uc220\ubcc4 (\uc14b\ud1b1\ubc15\uc2a4)\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc704\uc131 \/ DTH<\/li>\n<li class=\"toc-level-3\">5.1.2 IPTV<\/li>\n<li class=\"toc-level-3\">5.1.3 \ucf00\uc774\ube14<\/li>\n<li class=\"toc-level-3\">5.1.4 \ud558\uc774\ube0c\ub9ac\ub4dc \/ OTT<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \ud574\uc0c1\ub3c4\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 SD<\/li>\n<li class=\"toc-level-3\">5.2.2 HD \/ FHD<\/li>\n<li class=\"toc-level-3\">5.2.3 4K UHD<\/li>\n<li class=\"toc-level-3\">5.2.4 8K \uc774\uc0c1<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ub514\uc2a4\ud50c\ub808\uc774 \ud06c\uae30\ubcc4 (\uc778\uce58)\n<ul>\n<li class=\"toc-level-3\">5.3.1 32 \uc774\ud558<\/li>\n<li class=\"toc-level-3\">5.3.2 33-43<\/li>\n<li class=\"toc-level-3\">5.3.3 44-55<\/li>\n<li class=\"toc-level-3\">5.3.4 56-65<\/li>\n<li class=\"toc-level-3\">5.3.5 66 \uc774\uc0c1<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 LCD \/ LED<\/li>\n<li class=\"toc-level-3\">5.4.2 OLED<\/li>\n<li class=\"toc-level-3\">5.4.3 QLED \/ \ubbf8\ub2c8-LED<\/li>\n<li class=\"toc-level-3\">5.4.4 \ub9c8\uc774\ud06c\ub85c-LED<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc6b4\uc601 \uccb4\uc81c \/ \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \uc548\ub4dc\ub85c\uc774\ub4dc \/ \uad6c\uae00 TV<\/li>\n<li class=\"toc-level-3\">5.5.2 \ud0c0\uc774\uc820<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc6f9OS<\/li>\n<li class=\"toc-level-3\">5.5.4 \ub85c\ucfe0 TV OS<\/li>\n<li class=\"toc-level-3\">5.5.5 \ud30c\uc774\uc5b4 TV OS<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.6 \uc720\ud1b5 \ucc44\ub110\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.6.1 \uc624\ud504\ub77c\uc778 \uc18c\ub9e4<\/li>\n<li class=\"toc-level-3\">5.6.2 \uc628\ub77c\uc778 \/ \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.7 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.7.1 \uc8fc\uac70\uc6a9<\/li>\n<li class=\"toc-level-3\">5.7.2 \uc0c1\uc5c5\uc6a9 \/ \uc219\ubc15\uc5c5<\/li>\n<li class=\"toc-level-3\">5.7.3 \uae30\uad00\uc6a9<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.8 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.8.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.8.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.8.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.8.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.8.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.8.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.8.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-3\">5.8.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.8.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.8.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.8.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.8.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.8.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.8.3.6 \ub7ec\uc2dc\uc544<\/li>\n<li class=\"toc-level-3\">5.8.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.8.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.8.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.8.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.8.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.8.4.5 \ub3d9\ub0a8\uc544\uc2dc\uc544<\/li>\n<li class=\"toc-level-3\">5.8.5 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.8.5.1 \uac78\ud504 \ud611\ub825 \ud68c\uc758<\/li>\n<li class=\"toc-level-4\">5.8.5.2 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-3\">5.8.6 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.8.6.1 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Samsung Electronics Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.2 LG Electronics Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 TCL Technology Group Corp.<\/li>\n<li class=\"toc-level-3\">6.4.4 Hisense Group Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.5 Sony Group Corporation<\/li>\n<li class=\"toc-level-3\">6.4.6 Panasonic Holdings Corporation<\/li>\n<li class=\"toc-level-3\">6.4.7 Vizio Holding Corp.<\/li>\n<li class=\"toc-level-3\">6.4.8 Skyworth Group Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.9 Sharp Corporation<\/li>\n<li class=\"toc-level-3\">6.4.10 Xiaomi Corporation<\/li>\n<li class=\"toc-level-3\">6.4.11 Roku, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Amazon.com, Inc. (Fire TV \uae30\uae30)<\/li>\n<li class=\"toc-level-3\">6.4.13 Apple Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 CommScope Holding Company, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.15 VANTIVA SA (\uad6c Technicolor SA)<\/li>\n<li class=\"toc-level-3\">6.4.16 Sagemcom SAS<\/li>\n<li class=\"toc-level-3\">6.4.17 HUMAX Holdings Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.18 Kaonmedia Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.19 ZTE Corporation<\/li>\n<li class=\"toc-level-3\">6.4.20 Shenzhen Skyworth Digital Technology Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.21 Evolution Digital, LLC<\/li>\n<li class=\"toc-level-3\">6.4.22 Shenzhen SDMC Technology Co., Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.23 Echostar Corporation<\/li>\n<li class=\"toc-level-3\">6.4.24 Advance Digital Broadcast SA<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d \ubcf4\uace0\uc11c \uc694\uc57d (2026-2031\ub144)<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5\uc758 \uae30\uc220, \ud574\uc0c1\ub3c4, \ub514\uc2a4\ud50c\ub808\uc774 \ud06c\uae30, \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220, \uc6b4\uc601 \uccb4\uc81c(OS), \uc720\ud1b5 \ucc44\ub110, \ucd5c\uc885 \uc0ac\uc6a9\uc790 \ubc0f \uc9c0\uc5ed\ubcc4 \uc138\ubd84\ud654\ub41c \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc131\uc7a5 \ucd94\uc138 \ubc0f \uc608\uce21\uc744 \uac00\uce58(USD) \uae30\uc900\uc73c\ub85c \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc8fc\uc694 \uc218\uce58<\/p>\n<p>Mordor Intelligence\uc758 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5\uc740 2025\ub144 3,272\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 3,348\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2031\ub144\uc5d0\ub294 3,757\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud558\uc5ec 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 2.32%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 4K \uc2a4\ud06c\ub9b0, AI \uae30\ubc18 \ud654\uc9c8 \ucc98\ub9ac, \ud1b5\ud569 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc18c\ube44\uc790 \uc218\uc694\uc5d0 \ud798\uc785\uc740 \uac83\uc774\uba70, \uc774\ub294 \uc911\uad6d \ube0c\ub79c\ub4dc\uc758 \uac00\uaca9 \uacbd\uc7c1\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud3c9\uade0 \ud310\ub9e4 \uac00\uaca9(ASP)\uc744 \uc0c1\uc2b9\uc2dc\ud0a4\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uccad \uc2dc\uac04\uc774 \ubc29\uc1a1\uc774\ub098 \ucf00\uc774\ube14\uc744 \ub118\uc5b4\uc12c\uc5d0 \ub530\ub77c, \uae30\uae30 \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \ub354\uc6b1 \ud48d\ubd80\ud55c \uc6b4\uc601 \uccb4\uc81c\ub97c \ud0d1\uc7ac\ud558\uace0 \uad11\uace0 \uc218\uc775\uc744 \ucd94\uad6c\ud558\uba70 \uc81c\ud488 \uad50\uccb4 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc774\uace0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\uc73c\ub85c\ub294 \uc0bc\uc131\uc804\uc790, LG\uc804\uc790, TCL, Hisense, Xiaomi \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 2. \uc2dc\uc7a5 \ubd84\uc11d: \ub3d9\uc778 \ubc0f \uc81c\uc57d<\/p>\n<p> 2.1. \uc131\uc7a5 \ub3d9\uc778 (Drivers)<\/p>\n<p>*   \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uad6c\ub3c5 \uc99d\uac00 \ubc0f \uae30\uae30 \uad50\uccb4 \uac00\uc18d\ud654: 2024\ub144 6\uc6d4 \uc2a4\ud2b8\ub9ac\ubc0d\uc774 \uc804\uccb4 \uc2dc\uccad \uc2dc\uac04\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uba74\uc11c, \uae30\uc874 \ud3c9\uba74 \ud328\ub110\uc5d0\uc11c \ub300\uc5ed\ud3ed \uc9d1\uc57d\uc801\uc778 \uc571\uc744 \uc9c0\uc6d0\ud558\ub294 4K \uc5f0\uacb0 \uae30\uae30\ub85c\uc758 \uc5c5\uadf8\ub808\uc774\ub4dc\uac00 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uacfc \uc544\uc2dc\uc544\uc758 \ud1b5\uc2e0\uc0ac\ub4e4\uc740 \uc774\ud0c8\ub960\uc744 \uc904\uc774\uae30 \uc704\ud574 \uc2a4\ub9c8\ud2b8 TV\ub97c \uad11\uc12c\uc720 \ud328\ud0a4\uc9c0\uc640 \ud568\uaed8 \uc81c\uacf5\ud558\uba70, \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \ub354 \ube60\ub978 \ud504\ub85c\uc138\uc11c\uc640 \ucd94\uac00 \uba54\ubaa8\ub9ac\ub85c \ub300\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 5\ub144 \uc774\ud558\ub85c \uad50\uccb4 \uc8fc\uae30\ub97c \ub2e8\ucd95\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uace0\ud654\uc9c8, 4K \ubc0f 8K \ubc29\uc1a1 \ud45c\uc900\uc73c\ub85c\uc758 \uc804\ud658: \uc77c\ubcf8 NHK\uc758 2024\ub144 \uc2a4\ud3ec\uce20 \ud589\uc0ac 8K \uc704\uc131 \uc911\uacc4\uc640 \ud55c\uad6d \ubc29\uc1a1\uc0ac\ub4e4\uc758 2026\ub144 ATSC 3.0\uc744 \ud1b5\ud55c 4K \uc9c0\uc0c1\ud30c \ubc29\uc1a1 \ub3c4\uc785 \uacc4\ud68d\uc740 \ucc28\uc138\ub300 \ud328\ub110\uc5d0 \ub0b4\uc7a5\ub41c \ud29c\ub108\uc5d0 \ub300\ud55c \ud544\uc218\uc801\uc778 \uc218\uc694\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 4K \ud328\ub110 \uc0dd\uc0b0 \ube44\uc6a9 \ud558\ub77d\uc73c\ub85c \uc911\uae09 \ube0c\ub79c\ub4dc\ub3c4 4K TV\ub97c \uae30\uc874 Full HD \uac00\uaca9\uc73c\ub85c \ucd9c\uc2dc\ud558\uba70, 4K\uac00 \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc73c\ub85c \uc778\uc2dd\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 8K\ub294 \ub300\ud615 \uc2a4\ud06c\ub9b0 \ud648 \uc2dc\uc5b4\ud130 \ubc0f \uc0c1\uc5c5\uc6a9 \ub514\uc2a4\ud50c\ub808\uc774 \uc2dc\uc7a5\uc5d0\uc11c \ucd08\uae30 \ucc44\ud0dd\uc790\ub4e4\uc744 \uc911\uc2ec\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2e0\ud765\uad6d\uc758 \uc815\ubd80 \ub514\uc9c0\ud138 \uc804\ud658 \uc758\ubb34\ud654: \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d, \uce84\ubcf4\ub514\uc544, \ucf00\ub0d0 \ub4f1\uc774 \uc544\ub0a0\ub85c\uadf8 \ubc29\uc1a1\uc744 \uc885\ub8cc\ud588\uc73c\uba70, 40\uac1c\uad6d \uc774\uc0c1\uc774 \uc804\ud658 \uc911\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\uc18c\ub4dd \uac00\uad6c\ub97c \uc704\ud55c \uc800\uac00\ud615 \uc14b\ud1b1\ubc15\uc2a4(STB) \ubcf4\uc870\uae08 \ud504\ub85c\uadf8\ub7a8\uc740 STB \uc8fc\ubb38\uc758 \ub2e8\uae30\uc801\uc778 \uae09\uc99d\uc744 \uc720\ubc1c\ud558\uba70, \ud2b9\ud788 20\ub2ec\ub7ec \ubbf8\ub9cc\uc758 \uac00\uaca9 \uc0c1\ud55c\uc120\uc774 \uc124\uc815\ub418\uc5b4 \uc911\uad6d \uc870\ub9bd\uc5c5\uccb4\ub4e4\uc774 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   AI \uae30\ubc18 \uc5c5\uc2a4\ucf00\uc77c\ub9c1\uc744 \ud1b5\ud55c \ub808\uac70\uc2dc \ucf58\ud150\uce20 \uac00\uce58 \ud5a5\uc0c1: \uc0bc\uc131\uc758 NQ4 AI Gen2, LG\uc758 Alpha 11, Sony\uc758 Cognitive Processor XR\uacfc \uac19\uc740 AI \ud504\ub85c\uc138\uc11c\ub294 HD \uc601\uc0c1\uc744 4K\uc5d0 \uac00\uae4c\uc6b4 \uc120\uba85\ub3c4\ub85c \ud5a5\uc0c1\uc2dc\ucf1c, 8K \ucf58\ud150\uce20 \ubd80\uc871\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ud504\ub9ac\ubbf8\uc5c4 TV \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc740 \uc624\ub514\uc624 \ucd5c\uc801\ud654, \ub178\uc774\uc988 \uac10\uc18c, \uc7a5\uba74\ubcc4 \uba85\uc554 \uc870\uc808 \ub4f1\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uac00 \uace0\uac00 \uc81c\ud488\uc758 ASP\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5\uc5c5\uccb4 \uc18c\uc720 \uc2a4\ub9c8\ud2b8 TV \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 OEM \uc218\uc775\uc6d0 \ud655\ub300: \ubd81\ubbf8\ub97c \uc911\uc2ec\uc73c\ub85c \uc720\ud1b5\uc5c5\uccb4 \uc18c\uc720\uc758 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc774 OEM(\uc8fc\ubb38\uc790 \uc0c1\ud45c \ubd80\ucc29 \uc0dd\uc0b0)\uc758 \uc218\uc775\uc6d0\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud558\ub4dc\uc6e8\uc5b4 \ub9c8\uc9c4 \uc555\ubc15\uc744 \uc0c1\uc1c4\ud558\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<br \/>\n*   \uad6d\ub0b4 \uc81c\uc870 \uc778\uc13c\ud2f0\ube0c\ub97c \ud1b5\ud55c STB \uc0dd\uc0b0 \ube44\uc6a9 \uc808\uac10: \uc778\ub3c4, \ub3d9\ub0a8\uc544\uc2dc\uc544(\ubca0\ud2b8\ub0a8, \ud0dc\uad6d), \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74(\uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8) \ub4f1\uc9c0\uc5d0\uc11c \uad6d\ub0b4 \uc81c\uc870 \uc778\uc13c\ud2f0\ube0c\uac00 STB \uc0dd\uc0b0 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uc5ec \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p> 2.2. \uc131\uc7a5 \uc81c\uc57d (Restraints)<\/p>\n<p>*   \uce58\uc5f4\ud55c \uac00\uaca9 \uacbd\uc7c1\uc73c\ub85c \uc778\ud55c \uacf5\uae09\uc5c5\uccb4 \ub9c8\uc9c4 \uc555\ubc15: TCL\uacfc Hisense\ub294 \uc0bc\uc131 \ubc0f LG \uc81c\ud488\ubcf4\ub2e4 30% \ub0ae\uc740 \uac00\uaca9\uc73c\ub85c Mini-LED TV\ub97c \ud310\ub9e4\ud558\uba70 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. IPTV \ubaa8\ub378\uc758 \uc14b\ud1b1\ubc15\uc2a4 \uacc4\uc57d \uac00\uaca9\uc740 15\ub2ec\ub7ec \ubbf8\ub9cc\uc73c\ub85c \ud558\ub77d\ud558\uc5ec \uc218\uc775\uc131\uc744 \uc800\ud574\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, Vizio\uc5d0 \ub300\ud55c \ubbf8\uad6d \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c(FTC)\uc758 \ub370\uc774\ud130 \uc218\uc9d1 \uc704\ubc18 \ubc8c\uae08 \ubd80\uacfc\ub294 \ub370\uc774\ud130 \uc218\uc775\ud654\uc5d0 \uc81c\uc57d\uc744 \uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc800\uac00 \uc2a4\ud2b8\ub9ac\ubc0d \uc2a4\ud2f1\uc758 \ud655\uc0b0\uc73c\ub85c \uc778\ud55c STB \uc2dc\uc7a5 \uc7a0\uc2dd: \uc544\ub9c8\uc874\uacfc Roku\uc758 50\ub2ec\ub7ec \ubbf8\ub9cc 4K HDR \ub3d9\uae00\uc740 \uc74c\uc131 \uac80\uc0c9 \ubc0f \ubc29\ub300\ud55c \uc571 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \uc81c\uacf5\ud558\uba70, \uc720\uc120 \uc720\ub8cc TV \uc14b\ud1b1\ubc15\uc2a4\ub97c \ub300\uccb4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucf00\uc774\ube14 \ubc0f \uc704\uc131 \uc0ac\uc5c5\uc790\ub4e4\uc774 \ub3c5\uc810 \uc7a5\ube44\uc5d0 \ub300\ud55c \uc784\ub300\ub8cc\ub97c \uc815\ub2f9\ud654\ud558\uac70\ub098 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uae30\ubc18 \uc571\uc73c\ub85c \uc804\ud658\ud558\ub3c4\ub85d \uc555\ubc15\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud328\ub110 \uad00\uc138 \uc7ac\uc870\uc815\uc73c\ub85c \uc778\ud55c \ub514\uc2a4\ud50c\ub808\uc774 \uacf5\uae09\ub9dd \ud63c\ub780: \ubd81\ubbf8 \ubc0f \uc720\ub7fd \ub4f1 \uc218\uc785 \uc758\uc874\ub3c4\uac00 \ub192\uc740 \uc2dc\uc7a5\uc5d0\uc11c \ud328\ub110 \uad00\uc138 \uc7ac\uc870\uc815\uc740 \ub514\uc2a4\ud50c\ub808\uc774 \uacf5\uae09\ub9dd\uc5d0 \ub2e8\uae30\uc801\uc778 \ud63c\ub780\uc744 \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\ub85c \uc778\ud55c \uc2a4\ub9c8\ud2b8 TV \ub370\uc774\ud130 \uc218\uc775\ud654 \uc81c\ud55c: \uc720\ub7fd\uc758 GDPR, \ubd81\ubbf8\uc758 CCPA\uc640 \uac19\uc740 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\ub294 \uc2a4\ub9c8\ud2b8 TV \uc81c\uc870\uc5c5\uccb4\uc758 \ub370\uc774\ud130 \uc218\uc775\ud654 \uae30\ud68c\ub97c \uc81c\ud55c\ud558\uba70, \uaddc\uc815 \uc900\uc218\uc640 \uc218\uc775 \ucd5c\uc801\ud654 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n<p># 3. \uc138\uadf8\uba3c\ud2b8\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \uae30\uc220\ubcc4: 2025\ub144 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f OTT(Over-The-Top) \uae30\uae30\uac00 \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 38.00%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ubcf4\uc600\uace0, 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960 3.96%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc704\uc131 STB \uc2dc\uc7a5\uc740 \uc21c\uc218 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub85c\uc758 \uc804\ud658\uc73c\ub85c \ucd95\uc18c\ub418\uace0 \uc788\uc73c\uba70, IPTV \ubc15\uc2a4\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ubc0f \uc911\ub3d9 \uc9c0\uc5ed\uc758 \uad11\uc12c\uc720 \ubcf4\uae09\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ucf00\uc774\ube14 STB\ub294 \ucf54\ub4dc \ucee4\ud305\uacfc \uac1c\ubc29\ud615 \ud45c\uc900\uc744 \uc120\ud638\ud558\ub294 \uaddc\uc81c \uc555\ub825\uc73c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud574\uc0c1\ub3c4\ubcc4: 4K UHD\ub294 2025\ub144 \ub9e4\ucd9c \uc810\uc720\uc728 45.02%\ub97c \uae30\ub85d\ud558\uba70 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, 2031\ub144\uae4c\uc9c0 40% \uc774\uc0c1\uc758 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. 8K \uc138\uadf8\uba3c\ud2b8\ub294 2031\ub144\uae4c\uc9c0 3.05%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub418\ub098, \ud604\uc7ac\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud45c\uc900 \ud574\uc0c1\ub3c4(SD) \uae30\uae30\ub294 \uc810\ucc28 \uac10\uc18c\ud558\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.<br \/>\n*   \ub514\uc2a4\ud50c\ub808\uc774 \ud06c\uae30\ubcc4: 55-65\uc778\uce58 \ubaa8\ub378\uc774 2025\ub144 \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5\uc758 41.05%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ubc18\uba74, 66\uc778\uce58 \uc774\uc0c1 \ub300\ud615 \uc2a4\ud06c\ub9b0\uc740 2031\ub144\uae4c\uc9c0 3.55%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ud648 \uc2dc\ub124\ub9c8 \ubc0f \uc219\ubc15\uc5c5, \uc18c\ub9e4\uc5c5\uc758 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ud655\uc0b0\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4.<br \/>\n*   \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220\ubcc4: LED \ubc0f LCD \ud328\ub110\uc740 2025\ub144 59.68%\uc758 \uc810\uc720\uc728\ub85c \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ub9ac\ub354\uc2ed\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. OLED \ubc0f QLED\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc2dc\uc7a5\uc5d0\uc11c \uac15\uc138\ub97c \ubcf4\uc774\uba70, Mini-LED \ubc31\ub77c\uc774\ud305\uc740 \uc911\uae09 \uac00\uaca9\ub300\uc5d0\uc11c \uc6b0\uc218\ud55c \uba85\uc554\ube44\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. Micro-LED\ub294 \uc0bc\uc131\uacfc LG\uc758 \uc0dd\uc0b0\ub7c9 \uac1c\uc120 \ub178\ub825\uc5d0 \ud798\uc785\uc5b4 2.76%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc6b4\uc601 \uccb4\uc81c\ubcc4: Android \ubc0f Google TV\ub294 2025\ub144 OS \uc2dc\uc7a5\uc758 23.85%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Roku TV OS\ub294 2031\ub144\uae4c\uc9c0 3.09%\uc758 CAGR\uc744 \ub2ec\uc131\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 2\uc120\uae09 \ube0c\ub79c\ub4dc\uc640\uc758 \ub77c\uc774\uc120\uc2a4 \uacc4\uc57d\uc744 \ud1b5\ud574 Roku\uc758 \uad11\uace0 \uc218\uc775\uc744 \ud65c\uc6a9\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \uacbd\uc7c1\uc758 \ucd08\uc810\uc740 \uc774\uc81c \uc2dc\uccad \uc2dc\uac04, \uac1c\uc778\ud654\ub41c \ucd94\ucc9c, \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uc900\uc218\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: 2025\ub144 \ubd81\ubbf8\uc640 \uc720\ub7fd\uc5d0\uc11c\ub294 \uc804\uc790\uc0c1\uac70\ub798\uac00 \uc804\uccb4 \ud310\ub9e4\ub7c9\uc758 \uc57d 59.62%\ub97c \ucc28\uc9c0\ud558\uba70, \ud3b8\ub9ac\ud568, \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9, \ub2e4\uc591\ud55c \uc81c\ud488 \uc120\ud0dd\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \ube0c\ub79c\ub4dc \uc2e0\ub8b0 \uad6c\ucd95 \ubc0f \ub9de\ucda4\ud615 \uace0\uac1d \uc9c0\uc6d0\uc758 \uc811\uc810 \uc5ed\ud560\uc744 \ud558\uba70, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc744 \uc5f0\uacb0\ud558\ub294 \uc634\ub2c8\ucc44\ub110 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\ud765 \uc9c0\uc5ed\uc5d0\uc11c\ub3c4 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc758 \uc804\ud658\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790\ubcc4: 2025\ub144 \uc8fc\uac70\uc6a9 \uad6c\ub9e4\uc790\uac00 \uc2dc\uc7a5 \ubb3c\ub7c9\uc758 81.74%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \uc2a4\ub9c8\ud2b8 TV\uac00 \uac00\uc815 \ub0b4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ud5c8\ube0c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc73c\uba70, \uace0\ud488\uc9c8 \ucf58\ud150\uce20 \uc18c\ube44\uc640 \uc2a4\ub9c8\ud2b8 \ud648 \uae30\uae30\uc640\uc758 \uc5f0\ub3d9\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc0c1\uc5c5\uc6a9 \ubd80\ubb38\uc740 \ud638\ud154, \ubcd1\uc6d0, \uc18c\ub9e4\uc810 \ub4f1\uc5d0\uc11c \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ubc0f \uc815\ubcf4 \ub514\uc2a4\ud50c\ub808\uc774 \uc194\ub8e8\uc158\uc73c\ub85c \uc2a4\ub9c8\ud2b8 TV\uc758 \ud65c\uc6a9\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uafb8\uc900\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. 2026\ub144 \uae30\uc900 3,348\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc778 \uc774 \uc2dc\uc7a5\uc740 2031\ub144\uae4c\uc9c0 3,757\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778, \uc81c\uc57d \uc694\uc778, \uae30\uc220 \ub3d9\ud5a5, \uacbd\uc7c1 \ud658\uacbd \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uad6c\ub3c5 \uc99d\uac00\uc5d0 \ub530\ub978 \uae30\uae30 \uad50\uccb4 \uc218\uc694, \uace0\ud654\uc9c8(4K \ubc0f 8K) \ubc29\uc1a1 \ud45c\uc900\uc73c\ub85c\uc758 \uc804\ud658, \uc2e0\ud765\uad6d\uc758 \uc815\ubd80 \uc8fc\ub3c4 \ub514\uc9c0\ud138 \uc804\ud658 \uc758\ubb34\ud654 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, AI \uae30\ubc18 \uc5c5\uc2a4\ucf00\uc77c\ub9c1 \uae30\uc220\uc774 \uae30\uc874 \ucf58\ud150\uce20\uc758 \uac00\uce58\ub97c \ub192\uc774\uace0 \uc788\uc73c\uba70, \uc720\ud1b5\uc5c5\uccb4 \uc18c\uc720\uc758 \uc2a4\ub9c8\ud2b8 TV \uad11\uace0 \ud50c\ub7ab\ud3fc\uc774 OEM(\uc8fc\ubb38\uc790 \uc0c1\ud45c \ubd80\ucc29 \uc0dd\uc0b0) \uc5c5\uccb4\uc758 \uc218\uc775\uc6d0\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \uc81c\uc870 \uc778\uc13c\ud2f0\ube0c \ub610\ud55c \uc14b\ud1b1\ubc15\uc2a4 \uc0dd\uc0b0 \ube44\uc6a9 \uc808\uac10\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, 4K UHD \ud574\uc0c1\ub3c4\ub294 \ud328\ub110 \ube44\uc6a9 \ud558\ub77d\uacfc \ud48d\ubd80\ud55c \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20\uc5d0 \ud798\uc785\uc5b4 2025\ub144 \ucd9c\ud558\ub7c9\uc758 45.02%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 8K \ubd80\ubb38\uc740 \uc77c\ubcf8\uacfc \ud55c\uad6d\uc758 8K \uc2a4\ud3ec\uce20 \ubc0f \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc29\uc1a1\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 3.05%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud558\uc774\ube0c\ub9ac\ub4dc \ubc0f OTT \uc14b\ud1b1\ubc15\uc2a4\ub294 \uc720\ub8cc TV \uc0ac\uc5c5\uc790\ub4e4\uc774 \uc120\ud615 \ucc44\ub110\uacfc \uc2a4\ud2b8\ub9ac\ubc0d \uc571\uc744 \ud1b5\ud569\ud558\uc5ec \uac00\uc785\uc790 \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\ub294 \ub370 \ud65c\uc6a9\ub418\uba74\uc11c \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b4\uc601 \uccb4\uc81c \uc911\uc5d0\uc11c\ub294 Roku TV OS\uac00 2\ucc28 \ube0c\ub79c\ub4dc\uc640\uc758 \ub77c\uc774\uc120\uc2a4 \uacc4\uc57d \ubc0f \uac15\ub825\ud55c \uad11\uace0 \uc218\uc775\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 3.09%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5\uc758 \uc81c\uc57d \uc694\uc778\uc73c\ub85c\ub294 \uce58\uc5f4\ud55c \uac00\uaca9 \uacbd\uc7c1\uc73c\ub85c \uc778\ud55c \uacf5\uae09\uc5c5\uccb4 \ub9c8\uc9c4 \uc555\ubc15, \uc800\uac00 \uc2a4\ud2b8\ub9ac\ubc0d \uc2a4\ud2f1\uc758 \ud655\uc0b0\uc73c\ub85c \uc778\ud55c \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5 \uc7a0\uc2dd, \ud328\ub110 \uad00\uc138 \uc7ac\uc870\uc815\uc73c\ub85c \uc778\ud55c \ub514\uc2a4\ud50c\ub808\uc774 \uacf5\uae09\ub9dd \ud63c\ub780, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c(GDPR, CCPA \ub4f1)\ub85c \uc778\ud55c \uc2a4\ub9c8\ud2b8 TV \ub370\uc774\ud130 \uc218\uc775\ud654 \uc81c\ud55c \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc81c\ub294 \uc81c\uc870\uc5c5\uccb4\ub4e4\uc774 \ub370\uc774\ud130 \uad00\ud589\uc744 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\uace0, \uc635\ud2b8\uc544\uc6c3 \uc635\uc158\uc744 \ucd94\uac00\ud558\uba70, \uc2dc\uccad\uc790 \ubd84\uc11d \uc678\uc758 \ub300\uccb4 \uc218\uc775\uc6d0\uc744 \ubaa8\uc0c9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \uae30\uc220(\uc704\uc131\/DTH, IPTV, \ucf00\uc774\ube14, \ud558\uc774\ube0c\ub9ac\ub4dc\/OTT), \ud574\uc0c1\ub3c4(SD, HD\/FHD, 4K UHD, 8K \uc774\uc0c1), \ub514\uc2a4\ud50c\ub808\uc774 \ud06c\uae30, \ub514\uc2a4\ud50c\ub808\uc774 \uae30\uc220(LCD\/LED, OLED, QLED\/Mini-LED, Micro-LED), \uc6b4\uc601 \uccb4\uc81c(Android\/Google TV, Tizen, webOS, Roku TV OS, Fire TV OS), \uc720\ud1b5 \ucc44\ub110(\uc624\ud504\ub77c\uc778, \uc628\ub77c\uc778\/\uc804\uc790\uc0c1\uac70\ub798), \ucd5c\uc885 \uc0ac\uc6a9\uc790(\uc8fc\uac70\uc6a9, \uc0c1\uc5c5\/\uc811\uac1d\uc5c5, \uae30\uad00), \uadf8\ub9ac\uace0 \uc9c0\uc5ed(\ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74)\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \uacbd\uc7c1 \ud658\uacbd \uc139\uc158\uc5d0\uc11c\ub294 \uc0bc\uc131\uc804\uc790, LG\uc804\uc790, TCL, Hisense, Sony \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubc0f \uc0c1\uc138 \uae30\uc5c5 \ud504\ub85c\ud544\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc2a4\ub9c8\ud2b8 TV \ubc0f \uc14b\ud1b1\ubc15\uc2a4 \uc2dc\uc7a5\uc758 \ud604\uc7ac \uc0c1\ud0dc\uc640 \ubbf8\ub798 \ubc29\ud5a5\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc774 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52140","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/52140"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=52140"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/52140\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=52140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=52140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=52140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}