{"id":53672,"date":"2026-02-23T16:17:40","date_gmt":"2026-02-23T16:17:40","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/epharmacy-market-mordor\/"},"modified":"2026-04-03T00:30:28","modified_gmt":"2026-04-02T15:30:28","slug":"epharmacy-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/epharmacy-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc628\ub77c\uc778 \uc57d\uad6d \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026\ub144 &#8211; 2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/epharmacy-market-1752584942005-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/epharmacy-market-size-image-1770882151364.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc804\uc790 \ucc98\ubc29\uc5d0 \ub300\ud55c \uc815\ubd80 \uba85\ub839<\/li>\n<li class=\"toc-level-3\">4.2.2 \uace0\ub839 \uc778\uad6c \uc99d\uac00 \ubc0f \ub9cc\uc131 \uc9c8\ud658 \ubd80\ub2f4<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc9c0\ubd88\uc790, PBM \ubc0f \uc804\uc790 \uc57d\uad6d \uac04\uc758 \uc804\ub7b5\uc801 \ud611\ub825<\/li>\n<li class=\"toc-level-3\">4.2.4 \uace0\uae09 \uc8fc\ubb38 \ucc98\ub9ac \ubc0f \ub2f9\uc77c \ubc30\uc1a1 \ubb3c\ub958 \ud22c\uc790<\/li>\n<li class=\"toc-level-3\">4.2.5 \ub514\uc9c0\ud138 \uac74\uac15 \ubc0f \uc6d0\uaca9 \ubaa8\ub2c8\ud130\ub9c1 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc81c\uc57d \uc81c\uc870\uc5c5\uccb4\uc758 \uc18c\ube44\uc790 \uc9c1\uc811 \uc720\ud1b5 \ud655\ub300<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \ud30c\ud3b8\ud654\ub41c \uad6d\uc81c \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c<\/li>\n<li class=\"toc-level-3\">4.3.2 \ubd88\ubc95 \uc628\ub77c\uc778 \uc57d\uad6d\uc758 \ud655\uc0b0<\/li>\n<li class=\"toc-level-3\">4.3.3 \ub192\uc740 \ucf5c\ub4dc\uccb4\uc778 \ubc0f \uaddc\uc815 \uc900\uc218 \ube44\uc6a9<\/li>\n<li class=\"toc-level-3\">4.3.4 \ubcf5\uc7a1\ud55c \uc0c1\ud658 \ubc0f \uac00\uaca9 \ud1b5\uc81c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \/ \uacf5\uae09\ub9dd \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ubc0f \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.6.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58, USD)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc57d\ubb3c \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ucc98\ubc29\uc57d<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc77c\ubc18\uc758\uc57d\ud488 (OTC)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc81c\ud488 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc2a4\ud0a8\ucf00\uc5b4<\/li>\n<li class=\"toc-level-3\">5.2.2 \uce58\uacfc<\/li>\n<li class=\"toc-level-3\">5.2.3 \uac10\uae30 &amp; \ub3c5\uac10<\/li>\n<li class=\"toc-level-3\">5.2.4 \ube44\ud0c0\ubbfc &amp; \uac74\uac15 \ubcf4\uc870 \uc2dd\ud488<\/li>\n<li class=\"toc-level-3\">5.2.5 \uccb4\uc911 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.2.6 \uae30\ud0c0 \uc81c\ud488 \uc720\ud615<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uce58\ub8cc \uc601\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \ub2f9\ub1e8\ubcd1<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc2ec\ud608\uad00<\/li>\n<li class=\"toc-level-3\">5.3.3 \ud638\ud761\uae30<\/li>\n<li class=\"toc-level-3\">5.3.4 \uc704\uc7a5<\/li>\n<li class=\"toc-level-3\">5.3.5 \uae30\ud0c0 \uce58\ub8cc \uc601\uc5ed<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ud50c\ub7ab\ud3fc\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790<\/li>\n<li class=\"toc-level-3\">5.4.2 \ub370\uc2a4\ud06c\ud1b1 \uc0ac\uc6a9\uc790<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.2.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.2.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.2.6 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \ud638\uc8fc<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc911\ub3d9 &amp; \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.4.1 GCC<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \uae30\ud0c0 \uc911\ub3d9 &amp; \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">5.5.5 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.3 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uac1c\uc694, \uc2dc\uc7a5 \uac1c\uc694, \ud575\uc2ec \uc0ac\uc5c5 \ubd80\ubb38, \uc7ac\ubb34, \uc778\ub825, \uc8fc\uc694 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704, \uc2dc\uc7a5 \uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ubd84\uc11d \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.3.1 \uc54c\ub9ac\ubc14\ubc14 \ud5ec\uc2a4 \uc778\ud3ec\uba54\uc774\uc158 \ud14c\ud06c<\/li>\n<li class=\"toc-level-3\">6.3.2 \uc54c\ud1a0 \uc57d\uad6d<\/li>\n<li class=\"toc-level-3\">6.3.3 \uc544\ub9c8\uc874 \uc57d\uad6d (\ud544\ud329)<\/li>\n<li class=\"toc-level-3\">6.3.4 \uc544\ud3f4\ub85c \uc57d\uad6d<\/li>\n<li class=\"toc-level-3\">6.3.5 \uc545\uc140\ub9ac\uc544 \uc194\ub8e8\uc158\uc988 (\ud31c\uc774\uc9c0)<\/li>\n<li class=\"toc-level-3\">6.3.6 \ucea1\uc290 \ucf54\ud504.<\/li>\n<li class=\"toc-level-3\">6.3.7 \ucf00\ubbf8\uc2a4\ud2b8 \uc6e8\uc5b4\ud558\uc6b0\uc2a4 \uadf8\ub8f9<\/li>\n<li class=\"toc-level-3\">6.3.8 \uc2dc\uadf8\ub098 \ucf54\ud37c\ub808\uc774\uc158 (\uc775\uc2a4\ud504\ub808\uc2a4 \uc2a4\ud06c\ub9bd\uce20)<\/li>\n<li class=\"toc-level-3\">6.3.9 CVS \ud5ec\uc2a4 \ucf54\ud37c\ub808\uc774\uc158<\/li>\n<li class=\"toc-level-3\">6.3.10 \ub2e5\ubaa8\ub9ac\uc2a4 (\uc8fc\ub974 \ub85c\uc988 \uadf8\ub8f9 AG)<\/li>\n<li class=\"toc-level-3\">6.3.11 \ud50c\ub9bd\uce74\ud2b8 \ud5ec\uc2a4+<\/li>\n<li class=\"toc-level-3\">6.3.12 \uad7f\uc54c\uc5d1\uc2a4 \ud640\ub529\uc2a4 Inc.<\/li>\n<li class=\"toc-level-3\">6.3.13 JD \ud5ec\uc2a4 \uc778\ud130\ub0b4\uc154\ub110<\/li>\n<li class=\"toc-level-3\">6.3.14 \ub137\uba54\uc988\ub2f7\ucef4<\/li>\n<li class=\"toc-level-3\">6.3.15 \ub098\uc6b0\uc54c\uc5d1\uc2a4<\/li>\n<li class=\"toc-level-3\">6.3.16 \uc635\ud140 \uc54c\uc5d1\uc2a4 Inc.<\/li>\n<li class=\"toc-level-3\">6.3.17 \ud53c\ub2c9\uc2a4 \uadf8\ub8f9 (\ub3c5\uc77c)<\/li>\n<li class=\"toc-level-3\">6.3.18 \ud0c0\ud0c0 1mg<\/li>\n<li class=\"toc-level-3\">6.3.19 \ub354 \ud06c\ub85c\uac70 Co.<\/li>\n<li class=\"toc-level-3\">6.3.20 \uc6d4\uadf8\ub9b0\uc2a4 \ubd80\uce20 \uc5bc\ub77c\uc774\uc5b8\uc2a4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c &amp; \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc804\uc790\uc57d\uad6d \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21 (2026-2031)<\/p>\n<p>1. \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd<\/p>\n<p>\uc804\uc790\uc57d\uad6d \uc2dc\uc7a5\uc740 2025\ub144 1,047\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 1,255\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud558\uace0, 2031\ub144\uc5d0\ub294 3,103\uc5b5 8\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\uc5ec 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 19.85%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc740 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774\uba70, \ubd81\ubbf8\uac00 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\uc778<\/p>\n<p>\uc804\uc790\uc57d\uad6d \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc804\uc790 \ucc98\ubc29 \uc758\ubb34\ud654: \ubbf8\uad6d HTI-4\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \uaddc\uc815\uc740 2027\ub144\uae4c\uc9c0 NCPDP SCRIPT \ubc0f \uc2e4\uc2dc\uac04 \ud61c\ud0dd \ud655\uc778\uc744 \ud45c\uc900\ud654\ud558\uc5ec \uc885\uc774 \uae30\ubc18\uc758 \ub9c8\ucc30\uc744 \uc81c\uac70\ud558\uace0 \uc778\uc99d\ub41c API\ub97c \uc0ac\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc\uc5d0 \uc720\ub9ac\ud558\uac8c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uc2a4\ub294 2024\ub144\uc5d0 \uacf5\uacf5 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \ucc98\ubc29\uc744 \ub514\uc9c0\ud138\ud654\ud588\uc73c\uba70, EU\ub294 2025\ub144\uae4c\uc9c0 \uad6d\uacbd \uac04 \uc804\uc790 \ucc98\ubc29 \uad50\ud658\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc758\ubb34\ud654\ub294 \ucc98\ubc29 \uc804\ub2ec \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uace0 \uc57d\uad6d\uc5d0\uc11c\uc758 \ucc98\ubc29 \ud3ec\uae30\uc728\uc744 \ub0ae\ucd94\uc9c0\ub9cc, \ub3c5\ub9bd \uc57d\uad6d\uc5d0\ub294 \uace0\uac00\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc5c5\uadf8\ub808\uc774\ub4dc \ube44\uc6a9\uc744 \uc694\uad6c\ud558\uc5ec \ud1b5\ud569 \ube44\uc6a9\uc744 \uc0c1\uac01\ud560 \uc218 \uc788\ub294 \ub300\uaddc\ubaa8 \ud50c\ub808\uc774\uc5b4\uc5d0\uac8c \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \uc9d1\uc911\ub418\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc785\ub2c8\ub2e4.<br \/>\n*   \uace0\ub839\ud654 \uc778\uad6c \ubc0f \ub9cc\uc131 \uc9c8\ud658 \ubd80\ub2f4 \uc99d\uac00: 2030\ub144\uae4c\uc9c0 \uc804 \uc138\uacc4 60\uc138 \uc774\uc0c1 \uc778\uad6c\ub294 14\uc5b5 \uba85\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ub2f9\ub1e8\ubcd1, \uc2ec\ud608\uad00 \uc9c8\ud658, \ud638\ud761\uae30 \uc9c8\ud658 \ub4f1 \ub9cc\uc131 \uc9c8\ud658 \uc57d\ubb3c \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. \uc790\ub3d9 \ub9ac\ud544 \uc54c\ub9bc \ubc0f \uc7ac\ud0dd \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub294 \uc774\ub3d9\uc131 \uc81c\uc57d\uc744 \ud574\uacb0\ud558\uc5ec \ubcf5\uc57d \uc21c\uc751\ub3c4\ub97c \ub192\uc774\uace0, \uac00\uce58 \uae30\ubc18 \uc758\ub8cc \ubaa8\ub378\uc5d0\uc11c \ubcf4\ud5d8\uc0ac\uac00 \ucd94\uc801\ud558\ub294 \ubcd1\uc6d0 \uc7ac\uc785\uc6d0\uc728\uc744 \uc904\uc785\ub2c8\ub2e4. LillyDirect\uc758 \uc778\uc290\ub9b0 \uc7ac\ud0dd \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub294 \uc804\ubb38 \uce58\ub8cc, \uc6d0\uaca9 \uc758\ub8cc, \uc804\uc790\uc57d\uad6d \uc870\uc81c \uc11c\ube44\uc2a4\uc758 \uc735\ud569\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ed\ud559\uc740 \ubc18\ubcf5\uc801\uc778 \uc218\uc775\uc744 \ud655\ubcf4\ud558\uace0 \uc804\uc790\uc57d\uad6d \uc2dc\uc7a5\uc744 \ub2e8\uc21c\ud55c \uc720\ud1b5 \ucc44\ub110\uc774 \uc544\ub2cc \uc784\uc0c1 \ud30c\ud2b8\ub108\ub85c \uac15\ud654\ud569\ub2c8\ub2e4.<br \/>\n*   \ubcf4\ud5d8\uc0ac, PBM(\uc57d\uc81c\uae09\uc5ec\uad00\ub9ac\uc5c5\uccb4), \uc804\uc790\uc57d\uad6d \uac04 \uc804\ub7b5\uc801 \ud611\ub825: 2024\ub144 Express Scripts\uc640 Kroger Health\ub294 2,200\uac1c\uc758 \uc57d\uad6d\uc744 8,500\ub9cc \uba85\uc758 \ubcf4\ud5d8 \uac00\uc785\uc790\uc640 \uc5f0\uacb0\ud558\uc5ec \uc634\ub2c8\ucc44\ub110 \uc601\ud5a5\ub825\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. CVS Health\ub294 Oak Street Health \ud074\ub9ac\ub2c9\uc744 \uc790\uc0ac\uc758 \uc870\uc81c \ubd80\ubb38\uacfc \ud1b5\ud569\ud588\uc73c\uba70, FTC\uc758 \ub300\ud615 PBM 3\uc0ac\uc5d0 \ub300\ud55c \uc18c\uc1a1\uc740 \ub9ac\ubca0\uc774\ud2b8 \uc804\uc220\uc744 \ubc18\ub3c5\uc810 \uc2ec\uc0ac \ub300\uc0c1\uc73c\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ud638 \ub124\ud2b8\uc6cc\ud06c \uc5ed\ud559\uc740 \uc18c\uaddc\ubaa8 \uc9c4\uc785\uc790\ub4e4\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud558\uba70, \uac00\uaca9\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc218\uc9c1 \ud1b5\ud569\uc774 \uc804\uc790\uc57d\uad6d \uc2dc\uc7a5\uc744 \uc7ac\ud3b8\ud558\ub294 \uc911\uc694\ud55c \uc694\uc778\uc784\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<br \/>\n*   \ucca8\ub2e8 \uc870\uc81c \ubc0f \ub2f9\uc77c \ubc30\uc1a1 \ubb3c\ub958 \ud22c\uc790: \uc544\ub9c8\uc874 \uc57d\uad6d\uc740 20\uac1c \ub3c4\uc2dc\uc5d0\uc11c \ub2f9\uc77c \ucc98\ubc29\uc57d \ubc30\uc1a1\uc744 \uc81c\uacf5\ud558\uba70, 2026\ub144 \ub9d0\uae4c\uc9c0 4,500\uac1c \uc9c0\uc5ed\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc6d4\ub9c8\ud2b8\ub294 \ub2e4\ud06c \uc2a4\ud1a0\uc5b4(dark-store) \uc124\uc815\uc744 \ud1b5\ud574 30\ubd84 \ubc30\uc1a1\uc744 \uc2dc\ubc94 \uc6b4\uc601\ud558\uba70 \ubd80\ub3d9\uc0b0\uc744 \ub9c8\uc774\ud06c\ub85c \ud480\ud544\uba3c\ud2b8 \ub178\ub4dc\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud22c\uc790\ub294 CVS \ubc0f Walgreens\uc758 2,100\uac1c \ub9e4\uc7a5 \ud3d0\uc1c4\ub85c \uc778\ud574 \ubc1c\uc0dd\ud55c \uc57d\uad6d \ubd80\uc871 \uc9c0\uc5ed\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud569\ub2c8\ub2e4. \ucf5c\ub4dc\uccb4\uc778 \ud655\uc7a5\uc740 \uc0dd\ubb3c\ud559\uc801 \uc81c\uc81c \ucde8\uae09\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc9c0\ub9cc, \uc8fc\ubb38\ub2f9 \ube44\uc6a9\uc744 \ucd5c\ub300 50%\uae4c\uc9c0 \uc99d\uac00\uc2dc\ucf1c \ud50c\ub7ab\ud3fc\uc774 \ub2e8\uc5f4 \ud3ec\uc7a5 \ubc0f IoT \uc628\ub3c4 \ucd94\uc801 \uae30\uc220\uc5d0 \ud22c\uc790\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<br \/>\n*   \ub514\uc9c0\ud138 \ud5ec\uc2a4 \ubc0f \uc6d0\uaca9 \ubaa8\ub2c8\ud130\ub9c1 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud1b5\ud569: \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ud5ec\uc2a4 \ud50c\ub7ab\ud3fc\uacfc\uc758 \uc5f0\ub3d9\uc774 \ud655\ub300\ub418\uba70, \ud2b9\ud788 \ubd81\ubbf8\uc640 \uc11c\uc720\ub7fd\uc744 \uc911\uc2ec\uc73c\ub85c \uc911\uae30\uc801\uc778 \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc81c\uc57d \uc81c\uc870\uc5c5\uccb4\uc758 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(D2C) \uc720\ud1b5 \ud655\ub300: \ubd81\ubbf8\uc640 \uc720\ub7fd\uc744 \uc911\uc2ec\uc73c\ub85c \uc81c\uc57d \uc81c\uc870\uc5c5\uccb4\uac00 \uc9c1\uc811 \uc18c\ube44\uc790\uc5d0\uac8c \uc57d\ubb3c\uc744 \ud310\ub9e4\ud558\ub294 D2C \ubaa8\ub378\uc774 \ud655\uc0b0\ub418\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc911\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc131\uc7a5 \uc800\ud574 \uc694\uc778<\/p>\n<p>\uc804\uc790\uc57d\uad6d \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \ud30c\ud3b8\ud654\ub41c \uad6d\uc81c \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c: EU \uad6d\uacbd \uac04 \uc870\uc81c\ub294 \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \uc218\ub3d9 \uc7ac\ud655\uc778\uc744 \uc694\uad6c\ud558\uba70, 27\uac1c\uad6d \uc911 12\uac1c\uad6d\ub9cc\uc774 2024\ub144 \uc911\ubc18\uae4c\uc9c0 \uc804\uc790 \ucc98\ubc29\uc744 \uad50\ud658\ud588\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub294 \uc8fc\ubcc4 \uba74\ud5c8\ub97c \uc758\ubb34\ud654\ud558\uc5ec PharmEasy\uc758 \uae30\uc5c5 \uac00\uce58 \ud558\ub77d\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 2024\ub144 NABP\uc758 VIPPS \uc778\uc99d\uc744 \ubc1b\uc740 \uc6f9\uc0ac\uc774\ud2b8\uac00 53\uac1c\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd88\uc77c\uce58\ub294 \uc628\ubcf4\ub529 \uc2dc\uac04 \uc99d\uac00, \uc911\ubcf5 \uac10\uc0ac, \ubc95\uc801 \uc704\ud5d8\uc744 \ucd08\ub798\ud558\uc5ec \uc804\uc790\uc57d\uad6d \uc2dc\uc7a5\uc758 \uc131\uc7a5 \uada4\uc801\uc744 \ub454\ud654\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \ubd88\ubc95 \uc628\ub77c\uc778 \uc57d\uad6d\uc758 \ud655\uc0b0: Operation Pangea XVII\ub294 2024\ub144\uc5d0 500\uac1c\uc758 \ub3c4\uba54\uc778\uc744 \ud3d0\uc1c4\ud558\uace0 1,900\uac1c\uc758 \uc704\uc870 \uc18c\ud3ec\ub97c \uc555\uc218\ud588\uc9c0\ub9cc, \uc0c8\ub85c\uc6b4 \uc0ac\uc774\ud2b8\ub4e4\uc740 \uba70\uce60 \ub0b4\uc5d0 \ub2e4\uc2dc \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uac80\uc0c9 \uad11\uace0\ub294 \uc5ec\uc804\ud788 \uc18c\ube44\uc790\ub97c \ube44\uc778\uc99d \ud310\ub9e4\uc790\uc5d0\uac8c \uc720\ub3c4\ud558\uba70, 2024\ub144 \uad11\uace0 \ud074\ub9ad\uc758 40%\uac00 \ubd88\ubc95 \uc6b4\uc601\uc790\uc5d0\uac8c \uc5f0\uacb0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc815\ud488 \ud50c\ub7ab\ud3fc\uc740 \ubcf4\ud5d8\uc0ac\ub97c \uc548\uc2ec\uc2dc\ud0a4\uae30 \uc704\ud574 \ucd94\uac00\uc801\uc778 \uc9c1\ub82c\ud654 \ubc0f \uac10\uc0ac \ube44\uc6a9\uc744 \ubd80\ub2f4\ud574\uc57c \ud558\uba70, \uc774\ub294 \uac04\uc811\ube44\ub97c \ucd5c\ub300 8%\uae4c\uc9c0 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc804\uc790\uc57d\uad6d \uc2dc\uc7a5 \uc804\ubc18\uc758 \ub9c8\uc9c4\uc744 \ucd95\uc18c\uc2dc\ud0b5\ub2c8\ub2e4.<br \/>\n*   \ub192\uc740 \ucf5c\ub4dc\uccb4\uc778 \ubc0f \uaddc\uc81c \uc900\uc218 \ube44\uc6a9: \ud2b9\ud788 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591\uc758 \ub3c4\uc2dc \ud5c8\ube0c\uc5d0\uc11c \ucf5c\ub4dc\uccb4\uc778 \ubb3c\ub958 \ubc0f \uaddc\uc81c \uc900\uc218\uc5d0 \ud544\uc694\ud55c \ub192\uc740 \ube44\uc6a9\uc740 \ub2e8\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \ubd80\ub2f4\uc744 \uc90d\ub2c8\ub2e4.<br \/>\n*   \ubcf5\uc7a1\ud55c \uc0c1\ud658 \ubc0f \uac00\uaca9 \ud1b5\uc81c: \ubd81\ubbf8\uc640 \uc720\ub7fd\uc744 \uc911\uc2ec\uc73c\ub85c \ubcf5\uc7a1\ud55c \uc57d\ubb3c \uc0c1\ud658 \uc2dc\uc2a4\ud15c\uacfc \uac00\uaca9 \ud1b5\uc81c\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc131\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc57d\ubb3c \uc720\ud615\ubcc4:<br \/>\n    *   2025\ub144 \ucc98\ubc29\uc57d(Prescription Drugs)\uc774 \uc804\uc790\uc57d\uad6d \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 71.62%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \ub2ec\ub838\uc2b5\ub2c8\ub2e4. \uace0\uac00\uc758 \uc0dd\ubb3c\ud559\uc801 \uc81c\uc81c\uc640 \uc804\ubb38 \uc801\uc751\uc99d\uc774 \ucc98\ubc29\uc57d \ub9e4\ucd9c\uc758 \ud575\uc2ec\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \uc77c\ubc18\uc758\uc57d\ud488(Over-the-Counter Drugs, OTC)\uc740 2031\ub144\uae4c\uc9c0 21.54%\uc758 CAGR\ub85c \ucc98\ubc29\uc57d \uc131\uc7a5\ub960\uc744 \ub2a5\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. ACNU \uaddc\uce59\uc740 \uc2a4\uc704\uce58 \ud0c0\uc784\ub77c\uc778\uc744 18\uac1c\uc6d4\ub85c \ub2e8\ucd95\ud558\uc5ec \uc81c\uc870\uc5c5\uccb4\uac00 \uc2a4\ud0c0\ud2f4 \ubc0f PPI\ub97c \uc18c\ube44\uc790\uc6a9\uc73c\ub85c \uc804\ud658\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc571 \ub0b4 \uad6c\ub3c5 \ubc88\ub4e4\uc740 \ub9ac\ud544 \ub9c8\ucc30\uc744 \uc904\uc774\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4:<br \/>\n    *   2025\ub144 \uac10\uae30 \ubc0f \ub3c5\uac10 \uce58\ub8cc\uc81c\uac00 \uc81c\ud488 \uc810\uc720\uc728\uc758 24.85%\ub97c \ucc28\uc9c0\ud588\uc73c\ub098, \ube44\ud0c0\ubbfc \ubc0f \uac74\uac15 \ubcf4\uc870\uc81c\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc608\ubc29\uc801 \uc6f0\ub2c8\uc2a4\ub85c \uc804\ud658\ud568\uc5d0 \ub530\ub77c 2031\ub144\uae4c\uc9c0 22.32%\uc758 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc785\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc740 \uc628\ub77c\uc778 \ubcf4\uc870\uc81c \ud310\ub9e4\uc758 73%\ub97c \ucc28\uc9c0\ud558\uba70 \ucd94\ucc9c \ubc0f \ud504\ub77c\uc784 \ubc30\uc1a1\uc744 \ud65c\uc6a9\ud558\uc5ec \uc6d4\uac04 \uad6c\ub3c5\uc744 \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uce58\ub8cc \uc601\uc5ed\ubcc4:<br \/>\n    *   2025\ub144 \ub2f9\ub1e8\ubcd1\uc774 \uace0\uac00\uc758 CGM \uc13c\uc11c\uc640 GLP-1 \uc8fc\uc0ac\uc81c\uc5d0 \ud798\uc785\uc5b4 \ub9e4\ucd9c\uc758 31.65%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. LillyDirect\ub97c \ud1b5\ud55c \uc9c1\uc811 \ubc30\uc1a1\uc740 \ub9ac\ud544 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uace0 \uc6a9\ub7c9 \uc870\uc808 \uc54c\uace0\ub9ac\uc998\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc704\uc7a5 \uc9c8\ud658 \uc57d\ubb3c\uc740 IBD(\uc5fc\uc99d\uc131 \uc7a5 \uc9c8\ud658) \uc0dd\ubb3c\ud559\uc801 \uc81c\uc81c \ucc44\ud0dd\uc5d0 \ud798\uc785\uc5b4 22.67%\uc758 \uac00\uc7a5 \ub192\uc740 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ucf5c\ub4dc\uccb4\uc778 \uc900\ube44\uac00 \ub41c \uc804\uc790\uc57d\uad6d \uc778\ud504\ub77c\uc640 \uc77c\uce58\ud569\ub2c8\ub2e4.<br \/>\n*   \ud50c\ub7ab\ud3fc\ubcc4:<br \/>\n    *   \ubaa8\ubc14\uc77c\uc740 2025\ub144 \ub9e4\ucd9c\uc758 58.54%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \uc804 \uc138\uacc4 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960\uacfc \uc0dd\uccb4 \uc778\uc2dd \ub85c\uadf8\uc778 \ubc0f \ud478\uc2dc \uc54c\ub9bc\uc758 \ud3b8\ub9ac\ud568\uc744 \ubc18\uc601\ud558\uc5ec 2031\ub144\uae4c\uc9c0 22.76%\uc758 CAGR\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc2a4\ud06c\ud1b1\uc740 \ub300\ud615 \ud654\uba74\uc5d0\uc11c \ubcf4\ud5d8 \uc11c\ub958 \uc791\uc5c5\uc744 \ucc98\ub9ac\ud558\ub294 \uace0\ub839 \ud658\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\uc9c0\ub9cc, \uc131\uc7a5\ub960\uc740 \ubaa8\ubc14\uc77c\uc5d0 \ub4a4\ucc98\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>5. \uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \ub9e4\ucd9c\uc758 42.65%\ub97c \ucc28\uc9c0\ud558\uba70 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. 1\uc778\ub2f9 1,300\ub2ec\ub7ec\uc758 \ub192\uc740 \uc57d\ubb3c \uc9c0\ucd9c\uacfc \ud48d\ubd80\ud55c \ubcf4\ud5d8 \uc801\uc6a9\uc774 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4. CVS, Walgreens, Rite Aid\uc758 \ub9e4\uc7a5 \ud3d0\uc1c4\ub85c \uc778\ud55c \uc811\uadfc\uc131 \uaca9\ucc28\ub294 \uc544\ub9c8\uc874 \uc57d\uad6d\uacfc Optum Rx\uac00 \ub2f9\uc77c \ubb3c\ub958\ub85c \ucc44\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d HTI-4 \ud45c\uc900\uc740 \ucc98\ubc29 \ub9c8\ucc30\uc744 \uc81c\uac70\ud558\uba70, VIPPS \uc778\uc99d\uc740 \ud569\ubc95\uc801\uc778 \uc0ac\uc774\ud2b8\ub97c \ucc28\ubcc4\ud654\ud569\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2031\ub144\uae4c\uc9c0 20.54%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc785\ub2c8\ub2e4. \uc911\uad6d\uc758 6\uc5b5 \uba85 \ub514\uc9c0\ud138 \ud5ec\uc2a4 \uc0ac\uc6a9\uc790\ub294 Alibaba Health(2024\ub144 23\uc5b5 \ub2ec\ub7ec \ub9e4\ucd9c)\uc640 JD Health(2023\ub144 48\uc5b5 \ub2ec\ub7ec \ub9e4\ucd9c)\uc758 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc778\ub3c4\ub294 \ub2e4\uc8fc \uba74\ud5c8 \ubb38\uc81c\ub85c \uc778\ud574 Tata 1mg \ubc0f Apollo Pharmacy\uc640 \uac19\uc740 \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc790\uc0b0\uc744 \ud1b5\ud569\ud558\uba70 \uc2dc\uc7a5 \ud1b5\ud569\uc774 \uc9c4\ud589 \uc911\uc785\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: 25%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uc9c0\ub9cc, \uad6d\uacbd \uac04 \uc804\uc790 \ucc98\ubc29 \uad50\ud658\uc758 \uc5b4\ub824\uc6c0\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. EU \uad6d\uac00 \uc911 \uc18c\uc218\ub9cc\uc774 \uc804\uc790 \ucc98\ubc29\uc744 \uc6d0\ud65c\ud558\uac8c \uad50\ud658\ud558\uc5ec DocMorris\uc640 \uac19\uc740 \uae30\uc5c5\uc758 \uc131\uc7a5\uc744 \uc81c\uc57d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uc2a4\ub294 2024\ub144\uc5d0 \uc644\uc804\ud55c \uc804\uc790 \ucc98\ubc29\uc744 \uc758\ubb34\ud654\ud558\uc5ec \ub0a8\uc720\ub7fd\uc758 \ubaa8\ub378\uc744 \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\uc0c1\uc704 10\uac1c \uae30\uc5c5\uc774 2025\ub144 \ub9e4\ucd9c\uc758 \uc57d 55%\ub97c \ucc28\uc9c0\ud558\uba70 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ubd81\ubbf8\uc5d0\uc11c\ub294 CVS Health, Cigna-Express Scripts, UnitedHealth\uac00 \uc218\uc9c1 \ud1b5\ud569\ub41c \ubcf4\ud5d8 \ubc0f PBM \ubd80\ubb38\uc744 \ud1b5\ud574 \ucc98\ubc29 \ud750\ub984\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \uc544\ub9c8\uc874 \uc57d\uad6d\uc740 \ud22c\uba85\ud55c \uac00\uaca9 \ucc45\uc815\uacfc \uc804\uad6d\uc801\uc778 \ub2f9\uc77c \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub85c \uc774\uc5d0 \ub9de\uc11c \uae30\uc874 \uae30\uc5c5\ub4e4\uc774 \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\ub97c \uac00\uc18d\ud654\ud558\ub3c4\ub85d \uc555\ubc15\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\uad6d\uc5d0\uc11c\ub294 Alibaba Health\uc640 JD Health\uac00 \uc11c\uad6c\uad8c\uc5d0\uc11c\ub294 \ucc3e\uc544\ubcf4\uae30 \ud798\ub4e0 \uc288\ud37c \uc571 \uc720\ud1b5 \uc774\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \uacb0\uc81c \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub0b4\uc5d0 \uc57d\uad6d \uae30\ub2a5\uc744 \ud1b5\ud569\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4\ub294 \uc5ec\uc804\ud788 \ud30c\ud3b8\ud654\ub418\uc5b4 \uc788\uc9c0\ub9cc, \uc790\uae08 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \uc18c\uaddc\ubaa8 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569 \uc555\ub825\uc774 \uac00\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc740 \uaddc\uc81c \uc774\uc9c8\uc131\uc73c\ub85c \uc778\ud574 \ubc94\uc9c0\uc5ed\uc801 \uac70\ub300 \uae30\uc5c5\uc774 \ubd80\uc871\ud558\uc9c0\ub9cc, DocMorris\uac00 \uad6c\uc870\uc870\uc815 \uc190\uc2e4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uac00\uc7a5 \ud070 \ub2e8\uc77c \ud50c\ub808\uc774\uc5b4\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Alto Pharmacy \ubc0f Capsule\uacfc \uac19\uc740 \uc804\ubb38 \ud2c8\uc0c8 \uae30\uc5c5\ub4e4\uc740 \ubcf5\uc7a1\ud55c \uc0dd\ubb3c\ud559\uc801 \uc81c\uc81c\uc5d0 \ub300\ud55c \uace0\ud488\uc9c8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. LillyDirect \ubc0f Novo Nordisk\uc758 \ud30c\uc77c\ub7ff \ud504\ub85c\uadf8\ub7a8\uacfc \uac19\uc740 \uc81c\uc870\uc5c5\uccb4 \ud3ec\ud138\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub97c \uc644\uc804\ud788 \uc6b0\ud68c\ud558\uc5ec \ube0c\ub79c\ub4dc \uc804\uc790\uc57d\uad6d \uacbd\ud5d8\uc774 \ub2e4\uc911 \ube0c\ub79c\ub4dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uacf5\uc874\ud558\ub294 \ubbf8\ub798\ub97c \uc608\uace0\ud569\ub2c8\ub2e4. \uae30\uc220\uc801 \ud574\uc790\ub294 \uc6d0\uaca9 \uc758\ub8cc API, \uc2e4\uc2dc\uac04 \ud61c\ud0dd \ud655\uc778, AI \ubcf5\uc57d \uc21c\uc751\ub3c4 \uc54c\ub9bc\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc73c\uba70, NABP VIPPS \ubc0f EU GDPR \uc900\uc218\ub294 \uc2e0\ub8b0\uc640 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc7a5\ubcbd\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc804\uc790\uc57d\uad6d \uc0b0\uc5c5 \ub9ac\ub354:<br \/>\n*   Walgreens Boots Alliance<br \/>\n*   CVS Health Corporation<br \/>\n*   Cigna Corporation (Express Scripts Holdings)<br \/>\n*   Amazon Pharmacy (PillPack)<br \/>\n*   DocMorris \/ Redcare Pharmacy<\/p>\n<p>7. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2026\ub144 1\uc6d4: \uc544\ub9c8\uc874 \uc57d\uad6d\uc740 \ubbf8\uad6d 4,500\uac1c \ub3c4\uc2dc\ub85c \ub2f9\uc77c \ubc30\uc1a1 \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uc5ec 2,100\uac1c \ub9e4\uc7a5 \ud3d0\uc1c4 \ud6c4 \ubc1c\uc0dd\ud55c \uc57d\uad6d \ubd80\uc871 \uc9c0\uc5ed \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<br \/>\n*   2026\ub144 1\uc6d4: Morrison\uc740 \uc18c\ub9e4\uc5c5\uccb4 \ubc0f \uc758\ub8cc \uc2dc\uc2a4\ud15c\uc774 \uc790\uccb4 \uc911\uc559 \uc9d1\uc911\uc2dd \uc778\ud504\ub77c\ub97c \uad6c\ucd95\ud558\uc9c0 \uc54a\uace0\ub3c4 \ucc98\ubc29 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc634\ub2c8\ucc44\ub110 \uc6b4\uc601\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc804\uad6d \uc790\ub3d9 \uc57d\uad6d \uc870\uc81c \ud50c\ub7ab\ud3fc\uc778 Fillex\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 1\uc6d4: Lilly\ub294 \uc6d0\uaca9 \uc0c1\ub2f4 \ubc0f \uc870\uc81c \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569\ud55c \uc778\uc290\ub9b0 \uc9c1\uc811 \ubc30\uc1a1 \uc11c\ube44\uc2a4\uc778 LillyDirect\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc758\uc57d\ud488\uc744 \uc18c\ube44\uc790\uc5d0\uac8c \uc6b0\ud3b8 \ub610\ub294 \ubc30\uc1a1\uc73c\ub85c \uc81c\uacf5\ud558\uba70 \uc720\ud1b5\ub9dd\uc744 \ub2e8\ucd95\ud558\ub294 \uc628\ub77c\uc778 \uc57d\uad6d(E-pharmacy) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \uc804\uc790 \uc57d\uad6d \uc2dc\uc7a5\uc740 2031\ub144\uae4c\uc9c0 3,103.8\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, 2026\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 19.85%\uc758 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\ub294 17\uac1c\uad6d\uc758 \uc2dc\uc7a5 \uaddc\ubaa8\uc640 \ub3d9\ud5a5\uc744 \ud3ec\ud568\ud558\uc5ec \uad11\ubc94\uc704\ud55c \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \u25b2\uc815\ubd80\uc758 \uc804\uc790 \ucc98\ubc29 \uc758\ubb34\ud654 \u25b2\uace0\ub839\ud654 \uc778\uad6c \uc99d\uac00 \ubc0f \ub9cc\uc131 \uc9c8\ud658 \ubd80\ub2f4 \uc2ec\ud654 \u25b2\uc9c0\ubd88\uc790, PBM(Pharmacy Benefit Manager), \uc804\uc790 \uc57d\uad6d \uac04\uc758 \uc804\ub7b5\uc801 \ud611\ub825 \u25b2\ucca8\ub2e8 \ubb3c\ub958 \ubc0f \ub2f9\uc77c \ubc30\uc1a1 \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \ud22c\uc790 \u25b2\ub514\uc9c0\ud138 \ud5ec\uc2a4 \ubc0f \uc6d0\uaca9 \ubaa8\ub2c8\ud130\ub9c1 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud1b5\ud569 \u25b2\uc81c\uc57d \uc81c\uc870\uc5c5\uccb4\uc758 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4(D2C) \uc720\ud1b5 \ud655\ub300 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ubbf8\uad6d\uc758 HTI-4\uc640 \uac19\uc740 \uc804\uc790 \ucc98\ubc29 \uc758\ubb34\ud654\ub294 2027\ub144\uae4c\uc9c0 \ubaa8\ub4e0 \ucc98\ubc29\uc744 \ub514\uc9c0\ud138\ud654\ud558\uc5ec \uc804\uc790 \uc57d\uad6d \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ub610\ud55c, LillyDirect\uc640 \uac19\uc740 \uc81c\uc870\uc5c5\uccb4 \ud50c\ub7ab\ud3fc\uc740 \uc778\uc290\ub9b0 \ub4f1 \uce58\ub8cc\uc81c\ub97c \ud658\uc790\uc5d0\uac8c \uc9c1\uc811 \ubc30\uc1a1\ud568\uc73c\ub85c\uc368 \uae30\uc874 \uc720\ud1b5 \ucc44\ub110\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 \u25b2\ud30c\ud3b8\ud654\ub41c \uad6d\uc81c \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c \u25b2\ubd88\ubc95 \uc628\ub77c\uc778 \uc57d\uad6d\uc758 \ud655\uc0b0 \u25b2\ub192\uc740 \ucf5c\ub4dc\uccb4\uc778 \ubc0f \uaddc\uc81c \uc900\uc218 \ube44\uc6a9 \u25b2\ubcf5\uc7a1\ud55c \uc0c1\ud658 \ubc0f \uac00\uaca9 \ud1b5\uc81c \ub4f1\uc774 \uc9c0\ubaa9\ub429\ub2c8\ub2e4. 2024\ub144 \uae30\uc900 \ubbf8\uad6d\uc5d0\uc11c VIPPS \uc778\uc99d\uc744 \ubc1b\uc740 \uc0ac\uc774\ud2b8\uac00 53\uac1c\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc810\uacfc Operation Pangea XVII\uacfc \uac19\uc740 \ub2e8\uc18d \uc0ac\ub840\ub294 \ubd88\ubc95 \ud310\ub9e4\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc704\ud5d8\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc804\uc790 \uc57d\uad6d \uc2dc\uc7a5\uc740 \uc57d\ubb3c \uc720\ud615, \uc81c\ud488 \uc720\ud615, \uce58\ub8cc \uc601\uc5ed, \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \uc57d\ubb3c \uc720\ud615\ubcc4: \ucc98\ubc29\uc57d\uacfc \uc77c\ubc18\uc758\uc57d\ud488(OTC)\uc73c\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: \uc2a4\ud0a8\ucf00\uc5b4, \uce58\uacfc, \uac10\uae30 \ubc0f \ub3c5\uac10, \ube44\ud0c0\ubbfc \ubc0f \uc2dd\uc774 \ubcf4\ucda9\uc81c, \uccb4\uc911 \uad00\ub9ac, \uae30\ud0c0 \uc81c\ud488 \uc720\ud615\uc73c\ub85c \ub098\ub269\ub2c8\ub2e4. \uc774 \uc911 \ube44\ud0c0\ubbfc \ubc0f \uc2dd\uc774 \ubcf4\ucda9\uc81c\ub294 \uc6f0\ub2c8\uc2a4 \uc9c0\ucd9c\uc774 \ub514\uc9c0\ud138 \ucc44\ub110\ub85c \uc804\ud658\ub428\uc5d0 \ub530\ub77c 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 22.32%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uce58\ub8cc \uc601\uc5ed\ubcc4: \ub2f9\ub1e8\ubcd1, \uc2ec\ud608\uad00, \ud638\ud761\uae30, \uc704\uc7a5, \uae30\ud0c0 \uce58\ub8cc \uc601\uc5ed\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<br \/>\n*   \ud50c\ub7ab\ud3fc\ubcc4: \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ubc0f \ub370\uc2a4\ud06c\ud1b1 \uc0ac\uc6a9\uc790\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8(\ubbf8\uad6d, \uce90\ub098\ub2e4, \uba55\uc2dc\ucf54), \uc720\ub7fd(\ub3c5\uc77c, \uc601\uad6d, \ud504\ub791\uc2a4, \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778 \ub4f1), \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(\uc911\uad6d, \uc77c\ubcf8, \uc778\ub3c4, \ud638\uc8fc, \ud55c\uad6d \ub4f1), \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960, \uc288\ud37c \uc571 \ud1b5\ud569, \uadf8\ub9ac\uace0 \ub514\uc9c0\ud138\ud654 \uc9c0\uc6d0 \uc815\ucc45\uc5d0 \ud798\uc785\uc5b4 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 20.54%\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc5d0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\uc640 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \ub2e4\ub8e8\uc5b4\uc9c0\uba70, Alibaba Health, Amazon Pharmacy, CVS Health Corporation, Walgreens Boots Alliance \ub4f1 20\uac1c \uc8fc\uc694 \uae30\uc5c5\uc758 \ud504\ub85c\ud544\uc774 \uc0c1\uc138\ud788 \uc81c\uacf5\ub429\ub2c8\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53672","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/53672"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=53672"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/53672\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=53672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=53672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=53672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}