{"id":54129,"date":"2026-02-23T21:04:34","date_gmt":"2026-02-23T21:04:34","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/oceania-coffee-market-mordor\/"},"modified":"2026-10-02T04:11:23","modified_gmt":"2026-10-01T19:11:23","slug":"oceania-coffee-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/oceania-coffee-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/oceania-coffee-market_Players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/oceania-coffee-market-size-image-1764046260852.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uc131\uacfc\ubb3c<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \uac00\uc815<\/li>\n<li class=\"toc-level-2\">1.3 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \uc5ed\ud559<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \ub3d9\uc778<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \uc81c\uc57d<\/li>\n<li class=\"toc-level-2\">4.3 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1\uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.3.2 \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.3.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.3.4 \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.3.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uc138\ubd84\ud654<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc81c\ud488 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc6d0\ub450<\/li>\n<li class=\"toc-level-3\">5.1.2 \ubd84\uc1c4 \ucee4\ud53c<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c<\/li>\n<li class=\"toc-level-3\">5.1.4 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc720\ud1b5 \ucc44\ub110\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uc628\ud2b8\ub808\uc774\ub4dc<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc624\ud504\ud2b8\ub808\uc774\ub4dc<\/li>\n<li class=\"toc-level-4\">5.2.2.1 \uc288\ud37c\ub9c8\ucf13\/\ud558\uc774\ud37c\ub9c8\ucf13<\/li>\n<li class=\"toc-level-4\">5.2.2.2 \ud3b8\uc758\uc810<\/li>\n<li class=\"toc-level-4\">5.2.2.3 \uc804\ubb38 \uc18c\ub9e4\uc810<\/li>\n<li class=\"toc-level-4\">5.2.2.4 \uae30\ud0c0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uac00\uc7a5 \ud65c\ubc1c\ud55c \uae30\uc5c5<\/li>\n<li class=\"toc-level-2\">6.2 \uac00\uc7a5 \ub9ce\uc774 \ucc44\ud0dd\ub41c \uc804\ub7b5<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544\n<ul>\n<li class=\"toc-level-3\">6.4.1 Nestle SA<\/li>\n<li class=\"toc-level-3\">6.4.2 Starbucks Coffee Company<\/li>\n<li class=\"toc-level-3\">6.4.3 Jacobs Douwe Egberts<\/li>\n<li class=\"toc-level-3\">6.4.4 Moccona<\/li>\n<li class=\"toc-level-3\">6.4.5 McDonald&#8217;s<\/li>\n<li class=\"toc-level-3\">6.4.6 Cantarella Bros Pty Ltd<\/li>\n<li class=\"toc-level-3\">6.4.7 Seven Miles<\/li>\n<li class=\"toc-level-3\">6.4.8 Ospina Coffee<\/li>\n<li class=\"toc-level-3\">6.4.9 Altura Coffee Co.<\/li>\n<li class=\"toc-level-3\">6.4.10 Kokako Organic Coffee Roasters<\/li>\n<\/ul>\n<\/li>\n<li><strong>*\ubaa9\ub85d\uc740 \uc804\uccb4\uac00 \uc544\ub2d8<\/strong><\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<\/p>\n<div style=\"font-family:regular_semibold\">\uc774\uc6a9 \uac00\ub2a5 \uc5ec\ubd80\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc74c<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5: \uaddc\ubaa8, \uc810\uc720\uc728 \ubc0f \uc0b0\uc5c5 \ubd84\uc11d \uac1c\uc694<\/p>\n<p># 1. \ubcf4\uace0\uc11c \uac1c\uc694 \ubc0f \uc2dc\uc7a5 \uc804\ub9dd<\/p>\n<p>\uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc740 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 6.20%\ub97c \uae30\ub85d\ud558\uba70 \uacac\uace0\ud55c \uc131\uc7a5\uc744 \uc774\ub8f0 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc740 \ub192\uc740 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc774\uba70, \uc81c\ud488 \uc720\ud615\ubcc4(\uc6d0\ub450, \ubd84\uc1c4 \ucee4\ud53c, \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c, \ucee4\ud53c \ud3ec\ub4dc \ubc0f \ucea1\uc290), \uc720\ud1b5 \ucc44\ub110\ubcc4(\uc628\ud2b8\ub808\uc774\ub4dc \ubc0f \uc624\ud504 \ud2b8\ub808\uc774\ub4dc), \uadf8\ub9ac\uace0 \uad6d\uac00\ubcc4\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\ub294 2019\ub144\ubd80\ud130 2023\ub144\uae4c\uc9c0\uc758 \uacfc\uac70 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc608\uce21\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p># 2. \uc2dc\uc7a5 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc694\uc778<\/p>\n<p>\uac00. \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\uc778<br \/>\n\uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc740 \uc5ec\ub7ec \ubcf5\ud569\uc801\uc778 \uc694\uc778\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\ud56d\ub4e4\uc774 \uaf3d\ud799\ub2c8\ub2e4:<br \/>\n*   \uc778\uc99d\ub41c \ucee4\ud53c \uc81c\ud488 \uc218\uc694 \uc99d\uac00: \uc724\ub9ac\uc801 \uc18c\ube44\uc640 \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uacf5\uc815 \ubb34\uc5ed, \uc720\uae30\ub18d \ub4f1 \uc778\uc99d\ub41c \ucee4\ud53c \uc81c\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc120\ud638\ub3c4\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2f1\uae00 \uc11c\ube0c \ucee4\ud53c \ucd94\ucd9c \uc2dc\uc2a4\ud15c \uc218\uc6a9 \ud655\ub300: \ud3b8\ub9ac\ud558\uace0 \uac04\ud3b8\ud558\uac8c \ucee4\ud53c\ub97c \uc990\uae30\ub824\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uc694\uad6c\uc5d0 \ub530\ub77c \ucee4\ud53c \ud3ec\ub4dc \ubc0f \ucea1\uc290\uacfc \uac19\uc740 \uc2f1\uae00 \uc11c\ube0c \uc2dc\uc2a4\ud15c\uc758 \ubcf4\uae09 \ubc0f \uc218\uc6a9\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0: \uc2dc\uc7a5 \uc120\ub450 \uae30\uc5c5\ub4e4\uc740 \uc2e0\uc81c\ud488 \uac1c\ubc1c, \ub9db\uacfc \ud5a5\uc758 \ub2e4\uc591\ud654, \uc0c8\ub85c\uc6b4 \ucd94\ucd9c \ubc29\uc2dd \ub3c4\uc785 \ub4f1\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \uc635\uc158 \uc218\uc694 \uc99d\uac00: \ud2b9\ud788 \uc120\uc9c4\uad6d\uc5d0\uc11c\ub294 \ubc14\uc05c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\ub85c \uc778\ud55c \ud3b8\uc758\uc131 \ucd94\uad6c\uc640 \ud568\uaed8, \uace0\ud488\uc9c8 \ubc0f \ub3c5\ud2b9\ud55c \ud48d\ubbf8\ub97c \uc81c\uacf5\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ucee4\ud53c\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub3d9\uc2dc\uc5d0 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc758 \uc804\ub7b5\uc801 \ud1b5\ud569: \uae30\uc5c5\ub4e4\uc740 \ud601\uc2e0\uc801\uc778 \ucee4\ud53c \ud3ec\ub4dc, \uac74\uac15 \uae30\ub2a5\uc744 \uac15\ud654\ud55c \uae30\ub2a5\uc131 \ucee4\ud53c, \ud504\ub9ac\ubbf8\uc5c4\ud654 \uc804\ub7b5, \uadf8\ub9ac\uace0 \uc8fc\uc694 \ucee4\ud53c \ube0c\ub79c\ub4dc\uc758 \uc801\uadf9\uc801\uc778 \ub9c8\ucf00\ud305 \ub4f1 \ub2e4\uc591\ud55c \ucee4\ud53c \ud2b8\ub80c\ub4dc\ub97c \uc0ac\uc5c5 \uc6b4\uc601\uc5d0 \ud1b5\ud569\ud558\uc5ec \uc2dc\uc7a5 \ub0b4 \uc785\uc9c0\ub97c \uac15\ud654\ud558\ub824 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub098. \uc2dc\uc7a5 \uc131\uc7a5 \uc81c\uc57d \uc694\uc778<br \/>\n\uc774\ub7ec\ud55c \uae0d\uc815\uc801\uc778 \uc131\uc7a5 \uc694\uc778\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uae30\ud6c4 \ubcc0\ud654\uac00 \ucee4\ud53c \uc7ac\ubc30\uc5d0 \ubbf8\uce58\ub294 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc740 \uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ud6c4 \ubcc0\ud654\ub294 \ucee4\ud53c \uc0dd\uc0b0\ub7c9\uacfc \ud488\uc9c8\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uacf5\uae09\ub9dd \ubd88\uc548\uc815\uc131\uc744 \uc57c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p># 3. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30<\/p>\n<p>\uac00. \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c \uc218\uc694 \uc99d\uac00<br \/>\n\uc624\uc138\uc544\ub2c8\uc544 \uc9c0\uc5ed\uc5d0\uc11c \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c \uc2dc\uc7a5\uc744 \uc774\ub044\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc778\uc740 \ubc14\ub85c &#8216;\ud3b8\uc758\uc131&#8217;\uc785\ub2c8\ub2e4. \uc2e0\uc120\ud55c \ucee4\ud53c\uc5d0 \ube44\ud574 \uc900\ube44\uac00 \ub9e4\uc6b0 \uac04\ud3b8\ud558\ub2e4\ub294 \uc810\uc774 \ubc14\uc05c \ud604\ub300 \uc18c\ube44\uc790\ub4e4\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ubd80\ud569\ud558\uba70 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c \uc81c\ud488\uc740 \ub300\ubd80\ubd84\uc758 \uc18c\ub9e4 \ucc44\ub110\uc744 \ud1b5\ud574 \uad11\ubc94\uc704\ud558\uac8c \uc720\ud1b5\ub418\uace0 \uc788\uc5b4 \uc18c\ube44\uc790 \uc811\uadfc\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2dc\uc7a5\uc740 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 \ucc38\uc5ec\ub85c \uc778\ud574 \ub9e4\uc6b0 \uc138\ubd84\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uae30\uc5c5\ub4e4\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud569\uc791 \ud22c\uc790, \ud30c\ud2b8\ub108\uc2ed, \uc2e0\uc81c\ud488 \ucd9c\uc2dc \ub4f1\uc758 \uc804\ub7b5\uc744 \ud65c\ubc1c\ud788 \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub124\uc2a4\uce74\ud398(Nescaf\u00e9)\ub294 2019\ub144 6\uc6d4 \ub124\uc2a4\uce74\ud398 \uace8\ub4dc(Nescaf\u00e9 Gold) \uc0ac\uc170\ub97c \ucd9c\uc2dc\ud558\uc5ec \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c\uc6b4 \ud65c\ub825\uc744 \ubd88\uc5b4\ub123\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc5d0\uc11c \uc778\uae30 \uc788\ub294 \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c \ube0c\ub79c\ub4dc\ub85c\ub294 \ub124\uc2a4\uce74\ud398, \ub77c\ubc14\uc9dc(Lavazza), \ubaa8\ucf54\ub098(Moccona), \ub85c\ubc84\ud2b8 \ud300\uc2a4(Robert Timms) \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub098. \ud638\uc8fc\uc758 \uc9c0\uc5ed \uc2dc\uc7a5 \uc9c0\ubc30\ub825<br \/>\n\ud638\uc8fc\ub294 \uc18c\uaddc\ubaa8 \uc2a4\ud398\uc15c\ud2f0 \uce74\ud398\uc640 \ucee4\ud53c\uc20d\uc758 \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \ub3c5\ud2b9\ud558\uace0 \uac15\ub825\ud55c \ucee4\ud53c \ubb38\ud654\ub97c \ubc1c\uc804\uc2dc\ucf1c \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud658\uacbd\uc740 \ub192\uc740 \uc218\uc900\uc758 \uacbd\uc7c1\uc744 \uc57c\uae30\ud588\uc9c0\ub9cc, \ub3d9\uc2dc\uc5d0 \ub0ae\uc740 \uc9c4\uc785 \uc7a5\ubcbd\uacfc \ub0ae\uc740 \uc0b0\uc5c5 \uc9d1\uc911\ub3c4\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud569\ub2c8\ub2e4. \ud638\uc8fc \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c\ub294 \ucee4\ud53c\uc758 \ud488\uc9c8\ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc, \uc9c8\uac10, \uc628\ub3c4, \uc6b0\uc720, \uc5d0\uc2a4\ud504\ub808\uc18c\uc758 \ud06c\ub808\ub9c8 \uc218\uc900 \ub4f1\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\uac8c \uc5ec\uaca8\uc9c0\uba70, \uc774\ub294 \ucee4\ud53c \uc120\ud0dd\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uae30\uc900\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc0ac \uae30\uac04 \ub3d9\uc548 \ud638\uc8fc \uc18c\ube44\uc790\ub4e4\uc740 \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c\ubcf4\ub2e4 \ub85c\uc2a4\ud305 \ubc0f \ubd84\uc1c4 \ucee4\ud53c\uc5d0 \ub300\ud55c \ub354 \ud070 \uc218\uc694\ub97c \ubcf4\uc600\uc73c\uba70, 2018\ub144\uc5d0\ub294 \uc804\uccb4 \ucee4\ud53c \uc18c\ube44\ub7c9\uc758 63.5%\ub97c \ub85c\uc2a4\ud305 \ubc0f \ubd84\uc1c4 \ucee4\ud53c\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uac00\uc815 \ub0b4 \uc18c\ube44\ubcf4\ub2e4 \uce74\ud398\/\ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\uc758 \ucee4\ud53c \uc18c\ube44\ub7c9\uc774 \ub354 \ub9ce\uc544 \uc678\uc2dd \ubb38\ud654\uc640 \ucee4\ud53c \uc18c\ube44\uac00 \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub418\uc5b4 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740, \ud638\uc8fc\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \ucee4\ud53c \uccb4\uc778\ub4e4\uc774 \uc18c\uaddc\ubaa8 \ubd80\ud2f0\ud06c \ucee4\ud53c \ud558\uc6b0\uc2a4\uc640 \uce74\ud398\uc5d0 \ub300\ud55c \ub192\uc740 \uc120\ud638\ub3c4 \ub54c\ubb38\uc5d0 \uac15\ub825\ud55c \uc2dc\uc7a5 \uc810\uc720\uc728\uc774\ub098 \uc601\ud5a5\ub825\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc774\ub294 \ud638\uc8fc \ucee4\ud53c \uc2dc\uc7a5\uc758 \ub3c5\ud2b9\ud55c \uc9c0\uc5ed\uc801 \ud2b9\uc131\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<p># 4. \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec \uae30\uc5c5<\/p>\n<p>\uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc740 \uc218\ub9ce\uc740 \uad6d\ub0b4 \ubc0f \ub2e4\uad6d\uc801 \uae30\uc5c5\ub4e4\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub193\uace0 \uacbd\uc7c1\ud558\ub294 \ub9e4\uc6b0 \uacbd\uc7c1\uc801\uc778 \ud2b9\uc131\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ud569\ubcd1(Merger), \ud655\uc7a5(Expansion), \uc778\uc218(Acquisition), \ud30c\ud2b8\ub108\uc2ed(Partnership), \uadf8\ub9ac\uace0 \uc2e0\uc81c\ud488 \uac1c\ubc1c(New Product Development)\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc9c0\uc5ed \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud558\ub294 \uc8fc\uc694 \uae30\uc5c5\uc73c\ub85c\ub294 \ub124\uc2ac\ub808(Nestle SA), \uc2a4\ud0c0\ubc85\uc2a4 \ucee4\ud53c \ucef4\ud37c\ub2c8(Starbucks Coffee Company), \uc81c\uc774\ucf65\uc2a4 \ub2e4\uc6b0 \uc5d0\uadf8\ubc84\uce20(Jacobs Douwe Egberts), \ubaa8\ucf54\ub098(Moccona), \ub9e5\ub3c4\ub0a0\ub4dc(McDonald&#8217;s), \uc138\ube10 \ub9c8\uc77c\uc988(Seven Miles) \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \ud601\uc2e0\uacfc \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ud65c\ubc1c\ud55c \uacbd\uc7c1\uc744 \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uba70, \uc2dc\uc7a5\uc758 \ud604\uc7ac \uc0c1\ud0dc, \ubbf8\ub798 \uc804\ub9dd, \uc8fc\uc694 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc694\uc778, \uadf8\ub9ac\uace0 \uacbd\uc7c1 \ud658\uacbd\uc744 \ud3ec\uad04\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>1. \uc5f0\uad6c \uac1c\uc694 \ubc0f \ubc94\uc704<br \/>\n\ubcf8 \uc5f0\uad6c\ub294 \uc624\uc138\uc544\ub2c8\uc544 \uc9c0\uc5ed\uc758 \ucee4\ud53c \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\uba70, \ud2b9\ud788 \ud638\uc8fc, \ub274\uc9c8\ub79c\ub4dc \ubc0f \uae30\ud0c0 \uc624\uc138\uc544\ub2c8\uc544 \uad6d\uac00\ub4e4\uc758 \uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \uba74\ubc00\ud788 \ubd84\uc11d\ud569\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778\uacfc \uc81c\uc57d \uc694\uc778\uc744 \uc2dd\ubcc4\ud558\uace0, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uad6c\uc870\uc801 \ud2b9\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ub098\ud0c0\ub0a0 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc640 \ubbf8\ub798 \ub3d9\ud5a5\uc744 \uc81c\uc2dc\ud558\uc5ec \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc5f0\uad6c \uacb0\uacfc\ubb3c, \uac00\uc815 \ubc0f \uc5f0\uad6c \ubc94\uc704\uac00 \uc11c\ub860 \ubd80\ubd84\uc5d0\uc11c \uba85\ud655\ud788 \uc81c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p>2. \uc5f0\uad6c \ubc29\ubc95\ub860 \ubc0f \ubcf4\uace0\uc11c \uad6c\uc131<br \/>\n\ubcf4\uace0\uc11c\ub294 \uccb4\uacc4\uc801\uc778 \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \uae30\ubc18\uc73c\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70, \ub2e4\uc74c\uacfc \uac19\uc740 \uc8fc\uc694 \uc139\uc158\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4: \uc11c\ub860, \uc5f0\uad6c \ubc29\ubc95\ub860, \uc694\uc57d, \uc2dc\uc7a5 \uc5ed\ud559, \uc2dc\uc7a5 \uc138\ubd84\ud654, \uacbd\uc7c1 \ud658\uacbd, \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5. \uac01 \uc139\uc158\uc740 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\ub97c \ub3d5\uae30 \uc704\ud574 \uc0c1\uc138\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc138\ubd84\ud654<br \/>\n\uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc740 \ub2e4\uc74c \ub450 \uac00\uc9c0 \uc8fc\uc694 \uae30\uc900\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: \ud640\ube48(Whole-Bean), \ubd84\uc1c4 \ucee4\ud53c(Ground Coffee), \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c(Instant Coffee) \ubc0f \uae30\ud0c0 \uc81c\ud488(\ucee4\ud53c \ud3ec\ub4dc \ubc0f \ucea1\uc290 \ud3ec\ud568)\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\uc758 \ub2e4\uc591\ud55c \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \ub0b4 \uc81c\ud488 \ub2e4\uc591\uc131\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade, \uc608\ub97c \ub4e4\uc5b4 \uce74\ud398, \ub808\uc2a4\ud1a0\ub791) \ubc0f \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade, \uc608\ub97c \ub4e4\uc5b4 \uc18c\ub9e4\uc810) \ucc44\ub110\uc744 \ud1b5\ud574 \uc720\ud1b5\ub429\ub2c8\ub2e4. \uc624\ud504\ud2b8\ub808\uc774\ub4dc \ucc44\ub110\uc740 \ub2e4\uc2dc \uc288\ud37c\ub9c8\ucf13\/\ud558\uc774\ud37c\ub9c8\ucf13, \ud3b8\uc758\uc810, \uc804\ubb38 \uc18c\ub9e4\uc810 \ubc0f \uae30\ud0c0 \uc720\ud1b5 \uacbd\ub85c\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \uac01 \ucc44\ub110\uc758 \uc911\uc694\uc131\uacfc \ud2b9\uc131\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>4. \uc2dc\uc7a5 \uc5ed\ud559<br \/>\n\uc774 \uc139\uc158\uc5d0\uc11c\ub294 \uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc744 \uc6c0\uc9c1\uc774\ub294 \uc8fc\uc694 \ub3d9\uc778(Market Drivers)\uacfc \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc81c\uc57d \uc694\uc778(Market Restraints)\uc744 \uc0c1\uc138\ud788 \ubd84\uc11d\ud569\ub2c8\ub2e4. \ub610\ud55c, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc758 \uacbd\uc7c1 \uac15\ub3c4\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c, \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \uad6c\ub9e4\uc790\/\uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825, \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825, \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611, \uadf8\ub9ac\uace0 \uae30\uc874 \uacbd\uc7c1\uc790 \uac04\uc758 \uacbd\uc7c1 \uac15\ub3c4\ub97c \uba74\ubc00\ud788 \uac80\ud1a0\ud558\uc5ec \uc2dc\uc7a5\uc758 \ub9e4\ub825\ub3c4\uc640 \uc218\uc775\uc131\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n<p>5. \uacbd\uc7c1 \ud658\uacbd<br \/>\n\uacbd\uc7c1 \ud658\uacbd \uc139\uc158\uc5d0\uc11c\ub294 \uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5 \ub0b4 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \ud65c\ub3d9\uacfc \uc804\ub7b5\uc744 \uc870\uba85\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud65c\ubc1c\ud55c \uae30\uc5c5\ub4e4(Most Active Companies)\uacfc \uc774\ub4e4\uc774 \ucc44\ud0dd\ud55c \uc8fc\uc694 \uc804\ub7b5(Most Adopted Strategies)\uc744 \ubd84\uc11d\ud558\uba70, \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d(Market Share Analysis)\uc744 \ud1b5\ud574 \uac01 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \ub0b4 \uc704\uce58\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. Nestle SA, Starbucks Coffee Company, Jacobs Douwe Egberts, Moccona, McDonald&#8217;s, Cantarella Bros Pty Ltd, Seven Miles, Ospina Coffee, Altura Coffee Co., Kokako Organic Coffee Roasters \ub4f1 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \ud504\ub85c\ud544\uc774 \uc81c\uacf5\ub418\uc5b4 \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>6. \uc2dc\uc7a5 \uc804\ub9dd \ubc0f \uc8fc\uc694 \ud1b5\ucc30<br \/>\n\uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5\uc740 \uc608\uce21 \uae30\uac04(2025-2030\ub144) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 6.20%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uc5b4 \uacac\uace0\ud55c \uc131\uc7a5\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 2019\ub144\ubd80\ud130 2024\ub144\uae4c\uc9c0\uc758 \uacfc\uac70 \uc2dc\uc7a5 \uaddc\ubaa8 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \uada4\uc801\uacfc \uc7a0\uc7ac\ub825\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc911\uc694\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \ub3d9\ud5a5<br \/>\n\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubcf4\uace0\uc11c\ub294 \uc624\uc138\uc544\ub2c8\uc544 \ucee4\ud53c \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \uc0c8\ub86d\uac8c \ubd80\uc0c1\ud558\ub294 \uae30\ud68c\uc640 \ud5a5\ud6c4 \uc2dc\uc7a5\uc744 \ud615\uc131\ud560 \uc8fc\uc694 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\ub4e4\uc774 \ubbf8\ub798 \uc131\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54129","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/54129"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=54129"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/54129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=54129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=54129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=54129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}