{"id":57076,"date":"2026-02-25T16:43:50","date_gmt":"2026-02-25T16:43:50","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/ai-driven-nudges-market-mordor\/"},"modified":"2026-09-11T21:35:16","modified_gmt":"2026-09-11T12:35:16","slug":"ai-driven-nudges-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/ai-driven-nudges-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d: \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/ai-driven-nudges-market-1761564337354-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/ai-driven-nudges-market-size-image-1761572194438.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uc138\ubd84\ud654\ub41c \ud589\ub3d9 \uc138\ubd84\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uc790\uc0ac \ub370\uc774\ud130\uc758 \ud3ed\ubc1c\uc801 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.2 B2C \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc2dc\uac04 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc758 \ube60\ub978 \ucc44\ud0dd<\/li>\n<li class=\"toc-level-3\">4.2.3 ROI \uc555\ub825 \uc99d\uac00\ub85c \uc778\ud55c \uc804\ubc18\uc801\uc778 \ud64d\ubcf4\uc5d0\uc11c \ucd08\uac1c\uc778\ud654\ub41c \ub11b\uc9c0\ub85c\uc758 \uc804\ud658<\/li>\n<li class=\"toc-level-3\">4.2.4 \uc8fc\uc694 CRM \uc81c\ud488\uad70(\uc608: Salesforce, Adobe)\uc5d0 \ub11b\uc9c0 API \ud1b5\ud569<\/li>\n<li class=\"toc-level-3\">4.2.5 \ub9cc\uc131 \uc9c8\ud658 \uc790\uac00 \uad00\ub9ac\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \uce58\ub8cc\uc81c\uc5d0\uc11c AI \ub11b\uc9c0 \uc0ac\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.2.6 \uc815\uc11c\uc801 \uc124\ub4dd\uc774 \uac00\ub2a5\ud55c \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378 \uc5d0\uc774\uc804\ud2b8\uc758 \uc0c1\uc6a9\ud654<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \uc870\uc791\uc801\uc778 UX \uad00\ud589\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ubc18\ubc1c \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.2 \ub354 \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815(GDPR, CPRA, LGPD)\uc73c\ub85c \uc778\ud55c \uaddc\uc815 \uc900\uc218 \ube44\uc6a9 \uc99d\uac00<\/li>\n<li class=\"toc-level-3\">4.3.3 \ud589\ub3d9 \uacfc\ud559 \ubc0f \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ubd84\uc57c\uc758 \uc870\uc9c1\uc801 \uc778\uc7ac \uaca9\ucc28<\/li>\n<li class=\"toc-level-3\">4.3.4 \ud3c9\ud310 \ubc0f \ubc95\uc801 \uc704\ud5d8\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc54c\uace0\ub9ac\uc998 \ud3b8\ud5a5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac70\uc2dc \uacbd\uc81c \uc694\uc778\uc774 \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \ud658\uacbd<\/li>\n<li class=\"toc-level-2\">4.6 \uae30\uc220 \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.7 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.7.1 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.2 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.7.3 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.4 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.7.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.8 \ud22c\uc790 \ubc0f \uc790\uae08 \uc870\ub2ec \ubd84\uc11d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ubaa8\ubc14\uc77c \uc571 \ucc38\uc5ec<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc804\uc790\uc0c1\uac70\ub798 \uc804\ud658 \ucd5c\uc801\ud654<\/li>\n<li class=\"toc-level-3\">5.1.3 \uc9c1\uc6d0 \uc6f0\ube59 \ubc0f \uc0dd\uc0b0\uc131<\/li>\n<li class=\"toc-level-3\">5.1.4 \uae08\uc735 \ud589\ub3d9 \uc720\ub3c4<\/li>\n<li class=\"toc-level-3\">5.1.5 \uacf5\uacf5 \uc815\ucc45 \ubc0f \uc2dc\ubbfc \ucc38\uc5ec \uc720\ub3c4<\/li>\n<li class=\"toc-level-3\">5.1.6 \uae30\ud0c0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \ubc30\ud3ec \ubaa8\ub378\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18<\/li>\n<li class=\"toc-level-3\">5.2.2 \uc628\ud504\ub808\ubbf8\uc2a4<\/li>\n<li class=\"toc-level-3\">5.2.3 \ud558\uc774\ube0c\ub9ac\ub4dc<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc740\ud589, \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8 (BFSI)<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798<\/li>\n<li class=\"toc-level-3\">5.3.3 \uc758\ub8cc \ubc0f \uc6f0\ube59<\/li>\n<li class=\"toc-level-3\">5.3.4 \uc815\ubd80 \ubc0f \uacf5\uacf5 \ubd80\ubb38<\/li>\n<li class=\"toc-level-3\">5.3.5 \uad50\uc721<\/li>\n<li class=\"toc-level-3\">5.3.6 \ubbf8\ub514\uc5b4, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ud1b5\uc2e0<\/li>\n<li class=\"toc-level-3\">5.3.7 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \ub11b\uc9c0 \uae30\ubc95\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uac1c\uc778\ud654 \uc54c\uace0\ub9ac\uc998<\/li>\n<li class=\"toc-level-3\">5.4.2 \uac8c\uc784\ud654 \uba54\ucee4\ub2c8\uc998<\/li>\n<li class=\"toc-level-3\">5.4.3 \uc0ac\ud68c\uc801 \uc99d\uac70 \ubc0f \ub3d9\ub8cc \ube44\uad50 \ub2e8\uc11c<\/li>\n<li class=\"toc-level-3\">5.4.4 \uae30\ubcf8\uac12 \ubc0f \ud504\ub808\uc774\ubc0d \ub11b\uc9c0<\/li>\n<li class=\"toc-level-3\">5.4.5 \uae30\ud0c0 \uae30\ubc95<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.3.6 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.5.4 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.4.5 \uc544\uc138\uc548<\/li>\n<li class=\"toc-level-4\">5.5.4.6 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \uc911\ub3d9<\/li>\n<li class=\"toc-level-5\">5.5.5.1.1 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-5\">5.5.5.1.2 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-5\">5.5.5.1.3 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-5\">5.5.5.1.4 \uae30\ud0c0 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-5\">5.5.5.2.1 \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d<\/li>\n<li class=\"toc-level-5\">5.5.5.2.2 \ub098\uc774\uc9c0\ub9ac\uc544<\/li>\n<li class=\"toc-level-5\">5.5.5.2.3 \uae30\ud0c0 \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Google LLC<\/li>\n<li class=\"toc-level-3\">6.4.2 Meta Platforms, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 Amazon.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.4 Microsoft Corporation<\/li>\n<li class=\"toc-level-3\">6.4.5 Adobe Inc.<\/li>\n<li class=\"toc-level-3\">6.4.6 Salesforce, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 IBM Corporation<\/li>\n<li class=\"toc-level-3\">6.4.8 Oracle Corporation<\/li>\n<li class=\"toc-level-3\">6.4.9 SAP SE<\/li>\n<li class=\"toc-level-3\">6.4.10 Intuit Inc.<\/li>\n<li class=\"toc-level-3\">6.4.11 BetterUp, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.12 Braze, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.13 Pendo.io, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.14 CleverTap Private Limited<\/li>\n<li class=\"toc-level-3\">6.4.15 MoEngage, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.16 Amplitude, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.17 Mixpanel, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.18 Airship Group, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.19 Qstream, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.20 Headspace Health, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.21 Duolingo, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.22 Swrve New Media Limited<\/li>\n<li class=\"toc-level-3\">6.4.23 Squirrel AI Learning Co., Ltd.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \ub3d9\ud5a5 \ubd84\uc11d (2025-2030)<\/p>\n<p>\uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc131\uc7a5 \uc804\ub9dd<\/p>\n<p>AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc740 \ud589\ub3d9 \uacbd\uc81c\ud559\uacfc \ub300\uaddc\ubaa8 \uba38\uc2e0\ub7ec\ub2dd \ud30c\uc774\ud504\ub77c\uc778\uc758 \ud1b5\ud569\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790 \uc120\ud0dd\uc744 \uc720\ub3c4\ud558\ub294 \uc815\uad50\ud558\uace0 \uc0c1\ud669 \uc778\uc2dd\uc801\uc778 \ud504\ub86c\ud504\ud2b8\ub97c \uc81c\uacf5\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 50.6\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144\uc5d0\ub294 122.6\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub418\uba70, \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR)\uc740 19.38%\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ubaa8\ubc14\uc77c \uc6b0\uc120 \uace0\uac1d \uc5ec\uc815, \uc2e4\uc2dc\uac04 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP), \uadf8\ub9ac\uace0 \ubc1c\uc804\ud558\ub294 \uc5b8\uc5b4 \ubaa8\ub378 \uc5d0\uc774\uc804\ud2b8\uac00 \uac1c\uc785\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc73c\uba70, \ud074\ub77c\uc6b0\ub4dc \ud655\uc7a5\uc131\uc740 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc5d0 \ub300\ud55c \uc5c4\uaca9\ud55c \uac80\ud1a0\ub294 \uad11\ubc94\uc704\ud55c \uc544\uc6c3\ub9ac\uce58\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud55c \uc2b5\uad00 \ud615\uc131 \uacb0\uacfc\ub97c \ubb38\uc11c\ud654\ud558\ub294 \ucd08\uac1c\uc778\ud654\ub41c \ub11b\uc9c0 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c\uc758 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uac15\ud654\uc640 \ud22c\uba85\uc131\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc694\uad6c\ub294 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc774 \uc724\ub9ac\uc801 \uc124\uacc4\uc640 \uc54c\uace0\ub9ac\uc998 \uc124\uba85 \uac00\ub2a5\uc131\uc744 \uc81c\ud488 \ub85c\ub4dc\ub9f5\uc5d0 \ud1b5\ud569\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \uac10\uc815 \uac10\uc9c0 \ub300\ud654\uac00 \uac00\ub2a5\ud55c \uc0dd\uc131\ud615 AI \uc5d0\uc774\uc804\ud2b8\uc758 \uc0c1\uc5c5\uc801 \ucd9c\uc2dc\ub294 \uc911\uae30\uc801\uc778 \uc2dc\uc7a5 \uc804\ub9dd\uc744 \ub9e4\uc6b0 \ubc1d\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<p>AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc8fc\uc694 \uc694\uc778\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1.  \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ud3ed\ubc1c\uc801 \uc99d\uac00: \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc18c\uba78\uc5d0 \ub300\uc751\ud558\uc5ec \uae30\uc5c5\ub4e4\uc740 \uc0ac\uc6a9\uc790\ub2f9 \uc218\ubc31 \uac00\uc9c0 \ud589\ub3d9 \ubcc0\uc218\ub97c \ud3ec\ucc29\ud558\ub294 \uc774\ubca4\ud2b8 \uc2a4\ud2b8\ub9bc \uc544\ud0a4\ud14d\ucc98\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc804\ud658\uc728\uc744 40% \uc774\uc0c1 \ub192\uc774\ub294 \ub9c8\uc774\ud06c\ub85c \ubaa8\uba3c\ud2b8 \ub11b\uc9c0\ub97c \uc720\ubc1c\ud558\ub294 \uc138\ubd84\ud654 \ubaa8\ub378\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uae08\uc735 \uae30\uad00\uc740 \uac70\ub798 \uc218\uc900\uc758 \ud1b5\ucc30\ub825\uc774 \uac1c\uc778\ud654\ub41c \ud504\ub86c\ud504\ud2b8\uc5d0 \ud65c\uc6a9\ub420 \ub54c \uc800\ucd95 \uc794\uc561\uc774 \ud3c9\uade0 23% \uc99d\uac00\ud588\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \uc5e3\uc9c0 \ucef4\ud4e8\ud305\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc7a5\uce58\ub85c \uc2a4\ucf54\uc5b4\ub9c1 \ub85c\uc9c1\uc744 \uc774\ub3d9\uc2dc\ucf1c \uc9c0\uc5f0 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uace0 \uc758\uc0ac\uacb0\uc815 \ucc3d\uc774 \ub2eb\ud788\uae30 \uc804\uc5d0 \uac1c\uc785\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ud569\ub2c8\ub2e4.<br \/>\n2.  B2C \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc2dc\uac04 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \uc2e0\uc18d \ucc44\ud0dd: 2024\ub144 \uc774\ud6c4 CDP \ubc30\ud3ec\ub294 3.4\ubc30 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 \ud1b5\ud569 \ud504\ub85c\ud544\uc774 \ucc44\ub110\uc5d0 \uad6c\uc560\ubc1b\uc9c0 \uc54a\ub294 \ub11b\uc9c0 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc608\uce21 \uc5ec\uc815 \uc5d4\uc9c4\uc740 \uc774\uc81c 3~5\ub2e8\uacc4 \uc55e\uc744 \ub0b4\ub2e4\ubcf4\uba70, \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\uae30 \uc804\uc5d0 \uc608\ubc29\uc801 \uac1c\uc785\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. CDP \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \uc218\uc6a9\ub3c4 \uc810\uc218\uc5d0 \ub530\ub77c \ub11b\uc9c0 \ube48\ub3c4\ub97c \uc870\uc808\ud558\ub294 &#8216;\ub11b\uc9c0 \ud53c\ub85c \uc870\uc808&#8217; \uae30\ub2a5\uc744 \ub0b4\uc7a5\ud558\uc5ec \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\uace0 \uc635\ud2b8\uc544\uc6c3\uc744 \uc904\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n3.  \ud558\uc774\ud37c \uac1c\uc778\ud654\ub41c \ub11b\uc9c0\ub85c\uc758 \uc804\ud658\uc744 \uc774\ub044\ub294 ROI \uc555\ub825 \uc99d\uac00: \uac70\uc2dc \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131\uc740 \ucd94\uc801 \uac00\ub2a5\ud55c \ud22c\uc790 \ud68c\uc218\uc728\uc744 \uac00\uc9c4 \uc804\ub7b5\uc5d0 \uc608\uc0b0 \uac80\ud1a0\ub97c \uc9d1\uc911\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \ub11b\uc9c0\ub294 \uad11\ubc94\uc704\ud55c \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ube44\ud574 \uc778\uc218 \ube44\uc6a9\uc744 45% \uc808\uac10\ud558\uace0 \uc804\ud658 \ud6a8\uc728\uc131\uc744 \ub450 \ubc30\ub85c \ub192\uc774\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc989\uac01\uc801\uc778 \ud074\ub9ad\ubcf4\ub2e4\ub294 \uc9c0\uc18d\uc131 \uc9c0\ud45c, \uc2b5\uad00 \ud615\uc131, \uad50\ucc28 \ud310\ub9e4 \ube48\ub3c4\uc5d0 \uc131\uacf5\uc744 \uc5f0\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n4.  \uc8fc\uc694 CRM \uc2a4\uc704\ud2b8\uc5d0 \ub11b\uc9c0 API \ud1b5\ud569: \ud589\ub3d9 \ub85c\uc9c1\uc744 \uc8fc\ub958 CRM \uc791\uc5c5 \uacf5\uac04\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc774\uc804\uc758 \ud1b5\ud569 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesforce Einstein\uc740 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ub2e8\uacc4 \ubc0f \ucc38\uc5ec \uc784\uacc4\uac12\uc5d0 \uc5f0\uacb0\ub41c \ub4dc\ub798\uadf8 \uc564 \ub4dc\ub86d \ub11b\uc9c0 \ud15c\ud50c\ub9bf\uc744 \uc81c\uacf5\ud558\uba70, Adobe Experience Cloud\ub3c4 \uc774\uba54\uc77c, \uc6f9, \ubaa8\ubc14\uc77c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc720\uc0ac\ud55c \uac1c\ub150\uc744 \uc801\uc6a9\ud558\uc5ec \ubc30\ud3ec \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n5.  \ub9cc\uc131 \uc9c8\ud658 \uc790\uac00 \uad00\ub9ac\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \uce58\ub8cc\uc81c \ub0b4 AI \ub11b\uc9c0 \ud65c\uc6a9 \uc99d\uac00: \ub514\uc9c0\ud138 \uce58\ub8cc\uc81c \ubd84\uc57c\uc5d0\uc11c AI \ub11b\uc9c0\uc758 \ud65c\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 EU\uc640 \ubd81\ubbf8 \uc9c0\uc5ed\uc758 \uaddc\uc81c \ub9ac\ub354\uc2ed\uacfc \ud568\uaed8 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n6.  \uc815\uc11c\uc801 \uc124\ub4dd\uc774 \uac00\ub2a5\ud55c \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378 \uc5d0\uc774\uc804\ud2b8\uc758 \uc0c1\uc5c5\ud654: \uac10\uc815 \uac10\uc9c0 \ub300\ud654\uac00 \uac00\ub2a5\ud55c \uc0dd\uc131\ud615 AI \uc5d0\uc774\uc804\ud2b8\uc758 \uc0c1\uc5c5\uc801 \ucd9c\uc2dc\ub294 \uc2dc\uc7a5\uc5d0 \ud65c\ub825\uc744 \ubd88\uc5b4\ub123\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\ub4e4\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n<p>1.  \uc870\uc791\uc801\uc778 UX \uad00\ud589\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ubc18\ubc1c \uc99d\uac00: &#8220;\ub514\uc9c0\ud138 \uc790\uc728\uc131&#8221; \ucea0\ud398\uc778\uc740 \ud50c\ub7ab\ud3fc\uc774 \ud589\ub3d9 \uacf5\ud559\uc774 \ud65c\uc131\ud654\ub420 \ub54c \uc774\ub97c \uacf5\uac1c\ud558\ub3c4\ub85d \uc555\ub825\uc744 \uac00\ud558\uace0 \uc788\uc73c\uba70, \uc77c\ubd80 EU \uad00\ud560\uad8c\uc5d0\uc11c\ub294 &#8220;\ube44\uc870\uc791\uad8c&#8221;\uc744 \uc778\uc815\ud558\uc5ec \uae30\ubcf8 \uc124\uc815 \ubc0f \ud504\ub808\uc774\ubc0d \uc804\uc220\uc5d0 \uba85\ud655\ud55c \uc81c\ud55c\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uae30\uc801\uc778 \uc804\ud658 \uc774\ub4dd\uacfc \uc7a0\uc7ac\uc801\uc778 \ubc18\ubc1c \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uace0\ub824\ud558\uac8c \ud558\uc5ec \uc2dc\uc7a5 \uc131\uc7a5\uc744 \ub454\ud654\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n2.  \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654\ub85c \uc778\ud55c \uaddc\uc815 \uc900\uc218 \ube44\uc6a9 \uc99d\uac00: CPRA, LGPD, GDPR\uacfc \uac19\uc740 \uaddc\uc81c\ub294 \ud589\ub3d9 \ud504\ub85c\ud30c\uc77c\ub9c1\uc5d0 \ub300\ud55c \uba85\uc2dc\uc801 \ub3d9\uc758\ub97c \uc694\uad6c\ud558\uba70, \ub3d9\uc758 \ucca0\ud68c\ub294 \uc815\uc758\ub41c \uc0ad\uc81c \uae30\uac04 \ub0b4\uc5d0 \ub2e4\uc6b4\uc2a4\ud2b8\ub9bc \ubd84\uc11d \ubaa8\ub378\uc5d0 \uc804\ud30c\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc774 \ud504\ub85c\uc81d\ud2b8 \ucd1d \ube44\uc6a9\uc758 \ucd5c\ub300 20%\ub97c \ub3d9\uc758 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\ubd80\ud130 \ucc28\ub4f1 \ud504\ub77c\uc774\ubc84\uc2dc \ub9c8\uc2a4\ud0b9\uc5d0 \uc774\ub974\ub294 \ud504\ub77c\uc774\ubc84\uc2dc \ud234\ub9c1\uc5d0 \ud560\ub2f9\ud558\uac8c \ud558\uc5ec \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc758 \uc774\uc724\uc744 \uac10\uc18c\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n3.  \ud589\ub3d9 \uacfc\ud559 \ubc0f \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ubd84\uc57c\uc758 \uc870\uc9c1\uc801 \uc778\uc7ac \uaca9\ucc28: \uad00\ub828 \ubd84\uc57c\uc758 \uc804\ubb38 \uc778\ub825 \ubd80\uc871\uc740 \uc2dc\uc7a5\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc5d0 \uc81c\uc57d\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n4.  \uc54c\uace0\ub9ac\uc998 \ud3b8\ud5a5\uc73c\ub85c \uc778\ud55c \ud3c9\ud310 \ubc0f \ubc95\uc801 \uc704\ud5d8: \uc54c\uace0\ub9ac\uc998 \ud3b8\ud5a5\uc740 \uae30\uc5c5\uc5d0 \ud3c9\ud310 \ubc0f \ubc95\uc801 \uc704\ud5d8\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc73c\uba70, \ud2b9\ud788 EU\uc640 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \uaddc\uc81c \ub2f9\uad6d\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d<\/p>\n<p>*   \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4: 2024\ub144 AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc571 \ucc38\uc5ec\uac00 38.73%\uc758 \uac00\uc7a5 \ud070 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud48d\ubd80\ud55c \uc13c\uc11c \uc785\ub825\uacfc \uc9c0\uc18d\uc801\uc778 \uc138\uc158 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ub9c8\uc774\ud06c\ub85c \ubaa8\uba3c\ud2b8 \uac1c\uc785\uc774 \uac00\ub2a5\ud558\uba70, \ud3c9\uade0 28%\uc758 \uc804\ud658\uc728 \ud5a5\uc0c1\uc744 \uac00\uc838\uc624\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud55c\ud3b8, \uc9c1\uc6d0 \ubcf5\uc9c0 \ubc0f \uc0dd\uc0b0\uc131 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 20.38%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \ubc30\ud3ec \ubaa8\ub378\ubcc4: 2024\ub144 \ub9e4\ucd9c\uc758 72.83%\ub97c \ucc28\uc9c0\ud558\uba70 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc194\ub8e8\uc158\uc774 \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud588\uc2b5\ub2c8\ub2e4. \ud655\uc7a5 \uac00\ub2a5\ud55c GPU \ud074\ub7ec\uc2a4\ud130\uc640 \uad00\ub9ac\ud615 \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778\uc740 \uc2dc\uc7a5 \ucd9c\uc2dc \uc2dc\uac04\uc744 \ub2e8\ucd95\uc2dc\ucf1c SaaS\uac00 \uc911\uacac \uae30\uc5c5 \uad6c\ub9e4\uc790\uc5d0\uac8c \uae30\ubcf8 \uc18c\ube44 \ubaa8\ub378\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5c4\uaca9\ud55c \ub370\uc774\ud130 \uc8fc\uad8c \uc694\uad6c \uc0ac\ud56d\uc744 \uac00\uc9c4 \uae08\uc735 \ubc0f \uc758\ub8cc \uae30\uad00\uc740 \ubbfc\uac10\ud55c \ud589\ub3d9 \ud2b9\uc131\uc744 \uc628\ud504\ub808\ubbf8\uc2a4\uc5d0\uc11c \ucc98\ub9ac\ud558\uace0 \ube44\uc2dd\ubcc4 \uba54\ud0c0\ub370\uc774\ud130\ub97c \ud074\ub77c\uc6b0\ub4dc\ub85c \ud478\uc2dc\ud558\uc5ec \ubaa8\ub378\uc744 \uac1c\uc120\ud558\ub294 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc30\ud3ec\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \ucc44\ud0dd\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 21.33%\uc758 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4: \uc18c\ub9e4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc774 2024\ub144 \ub9e4\ucd9c\uc758 29.73%\ub97c \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ud589\ub3d9 \ud504\ub86c\ud504\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\ub97c \uc904\uc774\uace0 \ubc14\uad6c\ub2c8 \ud06c\uae30 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\uba70, \ub54c\ub85c\ub294 28% \uc774\uc0c1\uc758 \ucd94\uac00 \ub9e4\ucd9c \uc99d\ub300\ub97c \ub2ec\uc131\ud569\ub2c8\ub2e4. \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc6f0\ub2c8\uc2a4 \ubd80\ubb38\uc740 \ub9cc\uc131 \uc9c8\ud658 \uad00\ub9ac \uc571\uc774 \uc21c\uc751\ub3c4\uc640 \uc0dd\ud65c \uc2b5\uad00 \ubcc0\ud654\ub97c \uac8c\uc784\ud654\ud558\uba74\uc11c 19.77%\uc758 CAGR\ub85c \uae09\uc99d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. BFSI(\uc740\ud589, \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8) \uae30\uad00\uc740 \ubaa8\ubc14\uc77c \ubc45\ud0b9 \ud750\ub984\uc5d0 \uc800\ucd95 \ubc0f \uc0ac\uae30 \ubc29\uc9c0 \ub11b\uc9c0\ub97c \ub0b4\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uc815\ubd80 \uae30\uad00\uc740 \ub0a9\uc138\uc790 \uc131\ud5a5\uc5d0 \ub9de\ucdb0 \uc138\uae08 \uc900\uc218 \uc54c\ub9bc\uc744 \uc2dc\ubc94 \uc6b4\uc601\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0\uc11c AI \uae30\ubc18 \ub11b\uc9c0\uc758 \ud65c\uc6a9\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ub11b\uc9c0 \uae30\uc220\ubcc4: \uac1c\uc778\ud654 \uc54c\uace0\ub9ac\uc998\uc740 2024\ub144 \ub9e4\ucd9c\uc758 44.83%\ub97c \ucc28\uc9c0\ud558\uba70 \ubaa8\ub4e0 \uac1c\uc785\uc744 \uac1c\ubcc4 \uc0c1\ud669\uc5d0 \ub9de\ucd94\ub294 \ub17c\ub9ac\uc801 \ud575\uc2ec\uc744 \ud615\uc131\ud569\ub2c8\ub2e4. \ud604\ub300\uc758 \ub525\ub7ec\ub2dd \uc559\uc0c1\ube14\uc740 \uc120\ud638 \ubca1\ud130, \uc608\uce21\ub41c \uac10\uc815 \uc0c1\ud0dc, \ud53c\ub85c \uc784\uacc4\uac12\uc744 \ubc00\ub9ac\ucd08 \ub2e8\uc704\ub85c \ud3c9\uac00\ud558\uc5ec \ub192\uc740 \uc218\uc6a9\ub960\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uac8c\uc784\ud654 \uba54\ucee4\ub2c8\uc998\uc740 20.56%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc801\uc751\ud615 \ub09c\uc774\ub3c4 \uace1\uc120, \ud3ec\uc778\ud2b8 \uc2dc\uc2a4\ud15c, \ub3d9\ub8cc \ub9ac\ub354\ubcf4\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc88c\uc808\uac10\uc744 \uc720\ubc1c\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \ub3c4\ud30c\ubbfc \ubc18\uc751\uc744 \uc720\ubc1c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2024\ub144 AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc5d0\uc11c 36.93%\uc758 \uac00\uc7a5 \ud070 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc131\uc219\ud55c \ubca4\ucc98 \uc790\uae08, \ud48d\ubd80\ud55c \ud589\ub3d9 \uc124\uacc4 \uc778\uc7ac \ud480, \ud601\uc2e0\uacfc \uc18c\ube44\uc790 \ubcf4\ud638\uc758 \uade0\ud615\uc744 \ub9de\ucd98 \ud504\ub77c\uc774\ubc84\uc2dc \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ud798\uc785\uc740 \uacb0\uacfc\uc785\ub2c8\ub2e4. \uc2e4\ub9ac\ucf58 \ubc38\ub9ac\uc758 \ub370\uc774\ud130 \uc778\ud504\ub77c\ub294 \uc0c1\ud669 \uc778\uc2dd \ub11b\uc9c0\uc5d0 \ud544\uc218\uc801\uc778 \ubc00\ub9ac\ucd08 \ub2e8\uc704\uc758 \ud53c\ub4dc\ubc31 \ub8e8\ud504\ub97c \uc81c\uacf5\ud558\uba70, \ub274\uc695\uc758 \ud540\ud14c\ud06c \ud074\ub7ec\uc2a4\ud130\ub294 \uc608\uc0b0 \ucc45\uc815 \ubc0f \uc800\ucd95\uc744 \uc7a5\ub824\ud558\ub294 \uac70\ub798 \uae30\ubc18 \ud504\ub86c\ud504\ud2b8\ub97c \uac1c\ucc99\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 20.88%\uc758 \uac00\uc7a5 \ube60\ub978 CAGR\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc6b0\uc120 \uacbd\uc81c\uc640 \uacf5\uacf5 \uc11c\ube44\uc2a4 \uc571\uc5d0 \ud589\ub3d9 \ud504\ub86c\ud504\ud2b8\ub97c \ub0b4\uc7a5\ud558\ub294 \uc57c\uc2ec\ucc2c \uc815\ubd80 \ud504\ub85c\uadf8\ub7a8\uc774 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc740 \uc2dc\ubbfc \uc900\uc218\ub97c \uc704\ud574 \ub11b\uc9c0\ub97c \uc0ac\ud68c \uc2e0\uc6a9 \uc810\uc218\uc640 \uc5f0\uacc4\ud558\uace0, \uc778\ub3c4\ub294 \uacb0\uc81c \uc571 \uc54c\ub9bc\uc744 \ud1b5\ud574 \uae08\uc735 \ud3ec\uc6a9\uc744 \ubaa9\ud45c\ub85c \ud558\uba70, \uc77c\ubcf8\uc740 \uc57d\ubb3c \ubcf5\uc6a9 \uc2dc\uac04 \uc54c\ub9bc\uc744 \ud1b5\ud574 \ub178\uc778 \ub3cc\ubd04 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\uad6d\uc758 \ube60\ub978 5G \ubcf4\uae09\uc740 \ud50c\ub7ab\ud3fc\uc5d0 \ucd08\uc800\uc9c0\uc5f0 \uc5f0\uacb0\uc744 \uc81c\uacf5\ud558\uc5ec \uba40\ud2f0\ud50c\ub808\uc774\uc5b4 \uac8c\uc784 \ud658\uacbd \ubc0f \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9bc \uc1fc\ud551 \ub0b4\uc5d0\uc11c \uc0c1\ud669 \ubcc0\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \ub2e4\uac00\uc624\ub294 AI \ubc95\uc548\uc5d0 \uae30\ubc18\ud55c &#8216;\uc724\ub9ac \uc6b0\uc120&#8217; \ud328\ub7ec\ub2e4\uc784 \uc544\ub798 \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc95\uc548\uc740 \uc54c\uace0\ub9ac\uc998 \ud22c\uba85\uc131\uacfc \uc0ac\uc6a9\uc790 \uc7ac\uc815\uc758 \uae30\ub2a5\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ub3c5\uc77c\uc740 \uacf5\uc7a5 \ud604\uc7a5\uc5d0\uc11c \uc791\uc5c5\uc7a5 \uc548\uc804 \ub11b\uc9c0\ub97c \uc2e4\ud5d8\ud558\uace0 \uc788\uc73c\uba70, \uc601\uad6d\uc758 \uae08\uc735 \uc6f0\ub2c8\uc2a4 \ud504\ub86c\ud504\ud2b8\ub294 \uc18c\ube44\uc790\ub97c \uace0\uc704\ud5d8 \ub300\ucd9c\ub85c\ubd80\ud130 \ubcf4\ud638\ud569\ub2c8\ub2e4. \ub124\ub35c\ub780\ub4dc\uc640 \ud504\ub791\uc2a4 \uc804\uc5ed\uc758 \ud559\uacc4-\uc0b0\uc5c5 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub370\uc774\ud130 \ucd5c\uc18c\ud654 \ubc0f \uc5f0\ud569 \ud559\uc2b5 \uc804\ubb38 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc721\uc131\ud558\uc5ec \ub300\ub959 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \uaddc\uc815 \uc900\uc218 \uacbd\ub85c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubc0f \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \ud30c\ud3b8\ud654\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud569\ub2c8\ub2e4. Google, Meta, Amazon, Microsoft, Adobe\uc640 \uac19\uc740 \uc8fc\uc694 \uae30\uc220 \ub300\uae30\uc5c5\ub4e4\uc740 \ub370\uc774\ud130 \uc778\ud504\ub77c\ub97c \uae30\ubc18\uc73c\ub85c \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud558\uace0 \uc788\uc73c\uba70, \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \ubc0f \uc18c\uc15c \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \uc131\uc219\ud55c \ud589\ub3d9 \ud0c0\uac9f\ud305 \uc5d4\uc9c4\uc744 \ubc30\ud3ec\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \uad11\uace0\ub97c \ub118\uc5b4 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc9c0\uce68\uc73c\ub85c \uc720\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Microsoft\ub294 \ub11b\uc9c0\ub97c \uc0dd\uc0b0\uc131 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \ud655\uc7a5\ud558\uc5ec \uc9c1\uc6d0\ub4e4\uc774 \ud734\uc2dd \uc704\uc0dd\uc774\ub098 \uc9d1\uc911 \ubaa8\ub4dc\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uba70, Amazon\uc740 \ud074\ub9ad\uc2a4\ud2b8\ub9bc \uc6d0\uaca9 \uce21\uc815 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58\ub97c \ub192\uc774\ub294 \uad6c\ub9e4 \ub11b\uc9c0\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n<p>Braze, CleverTap, MoEngage\uc640 \uac19\uc740 \uc911\uacac \uc804\ubb38 \uc5c5\uccb4\ub4e4\uc740 \ud134\ud0a4 \ubaa8\ubc14\uc77c SDK, GDPR \uc900\uc218 \ub3d9\uc758 \ubaa8\ub4c8, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \uacfc\ud559 \uc9c0\uc2dd \uc5c6\uc774\ub3c4 \ub9c8\ucf00\ud130\uac00 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc218\uc9c1\ud654\ub41c \ud50c\ub808\uc774\ubd81\uc744 \ud1b5\ud574 \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Adobe\uc758 \ucd5c\uadfc Nudge.ai \uc778\uc218\ub294 \ud589\ub3d9 \ubd84\uc11d\uc744 Experience Cloud\uc5d0 \ud1b5\ud569\ud558\uc5ec \uae30\uc5c5 \uc5ec\uc815 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc5d0\uc11c \uc785\uc9c0\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. Salesforce\ub294 \uc2a4\ud0e0\ud3ec\ub4dc \ud589\ub3d9 \ub514\uc790\uc778 \uc5f0\uad6c\uc18c\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc724\ub9ac\uc801 \uc124\uacc4 \ubca4\uce58\ub9c8\ud06c\ub97c \uc9c0\uc6d0\ud558\uc5ec CRM \ub124\uc774\ud2f0\ube0c \ub11b\uc9c0 API\uac00 \ud22c\uba85\ud55c \ub85c\uc9c1\uc744 \ubc18\uc601\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud5c8 \ud65c\ub3d9\uc740 \uacbd\uc7c1 \uc2ec\ud654\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud589\ub3d9 AI \uad00\ub828 \ud2b9\ud5c8 \ucd9c\uc6d0\uc740 \uc804\ub144 \ub300\ube44 340% \uae09\uc99d\ud588\uc73c\uba70, \uc2e4\uc2dc\uac04 \uc758\uc0ac\uacb0\uc815 \uc5d4\uc9c4, \uac10\uc815 \uac10\uc9c0 \ubaa8\ub378, \uc5f0\ud569 \ud559\uc2b5 \uac15\ud654 \ub8e8\ud504\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uacbd\uc7c1 \uac15\ub3c4\ub294 \ub2e8\uc21c\ud55c \uae30\ub2a5 \uc218\ubcf4\ub2e4\ub294 \uc785\uc99d \uac00\ub2a5\ud55c \uacb0\uacfc \ud5a5\uc0c1, \uc724\ub9ac\uc801 \ubcf4\ud638 \uc7a5\uce58, \uadf8\ub9ac\uace0 \uad00\ud560\uad8c \uac04 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uc870\ud654\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ubc1c\uc804 \uc0ac\ub840:<\/p>\n<p>*   2025\ub144 10\uc6d4: Microsoft\ub294 \uc2dc\uc560\ud2c0\uacfc \ucf00\uc784\ube0c\ub9ac\uc9c0\uc5d0 \uc724\ub9ac\uc801 \ub11b\uc9c0 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \uc911\uc810\uc744 \ub454 \ud589\ub3d9 AI \uc5f0\uad6c\uc18c\uc5d0 23\uc5b5 \ub2ec\ub7ec\ub97c \ud22c\uc790\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 9\uc6d4: Meta\ub294 Instagram \ubc0f Facebook \ub0b4\uc5d0 \ub514\uc9c0\ud138 \uc911\ub3c5 \ud328\ud134\uc744 \uc5b5\uc81c\ud558\uae30 \uc704\ud55c \ud589\ub3d9 \uc6f0\ub2c8\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 8\uc6d4: Adobe\ub294 \uc2e4\uc2dc\uac04 \ub11b\uc9c0\ub97c Experience Cloud\uc5d0 \ud1b5\ud569\ud558\uae30 \uc704\ud574 Nudge.ai\ub97c 18\uc5b5 \ub2ec\ub7ec\uc5d0 \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 7\uc6d4: Salesforce\ub294 \uc2a4\ud0e0\ud3ec\ub4dc \ud589\ub3d9 \ub514\uc790\uc778 \uc5f0\uad6c\uc18c\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \ubd80\ubb38\ubcc4 \ub11b\uc9c0 \ud15c\ud50c\ub9bf\uc5d0 5\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \ud560\ub2f9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \uae30\uc220 \ubc1c\uc804\uc740 AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc774 \uc55e\uc73c\ub85c\ub3c4 \ud601\uc2e0\uacfc \uc131\uc7a5\uc744 \uc9c0\uc18d\ud560 \uac83\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 AI \uae30\ubc18 \ub11b\uc9c0(Nudge) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc815\uc758, \uc5f0\uad6c \ubc29\ubc95\ub860, \uc8fc\uc694 \ub3d9\uc778 \ubc0f \uc81c\uc57d \uc694\uc778, \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21, \uacbd\uc7c1 \ud658\uacbd \ub4f1\uc744 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>AI \uae30\ubc18 \ub11b\uc9c0 \uc2dc\uc7a5\uc740 2025\ub144 50\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec(USD 5.06 billion) \uaddc\ubaa8\ub85c \ud3c9\uac00\ub418\uba70, 2030\ub144\uc5d0\ub294 122\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec(USD 12.26 billion)\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 19.38%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5\uc758 \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \u25b2\uac1c\uc778\ud654\ub41c \ud589\ub3d9 \uc138\ubd84\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ud3ed\ubc1c\uc801 \uc99d\uac00, \u25b2B2C \ube0c\ub79c\ub4dc\uc758 \uc2e4\uc2dc\uac04 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ub3c4\uc785 \uac00\uc18d\ud654, \u25b2\ud22c\uc790\uc218\uc775\ub960(ROI) \uc555\ubc15\uc73c\ub85c \uc778\ud55c \uad11\ubc94\uc704\ud55c \uc811\uadfc \ubc29\uc2dd\uc5d0\uc11c \ucd08\uac1c\uc778\ud654\ub41c \ub11b\uc9c0 \ubc29\uc2dd\uc73c\ub85c\uc758 \uc804\ud658, \u25b2Salesforce, Adobe \ub4f1 \uc8fc\uc694 CRM \uc2a4\uc704\ud2b8\uc5d0 \ub11b\uc9c0 API \ud1b5\ud569, \u25b2\ub9cc\uc131 \uc9c8\ud658 \uc790\uac00 \uad00\ub9ac\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \uce58\ub8cc \ubd84\uc57c\uc5d0\uc11c\uc758 AI \ub11b\uc9c0 \ud65c\uc6a9 \uc99d\ub300, \u25b2\uac10\uc131\uc801 \uc124\ub4dd\uc774 \uac00\ub2a5\ud55c \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \uc5d0\uc774\uc804\ud2b8\uc758 \uc0c1\uc5c5\ud654 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c\ub294 \u25b2\uc870\uc791\uc801\uc778 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX) \uad00\ud589\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ubc18\ubc1c \uc99d\uac00, \u25b2GDPR, CPRA \ub4f1 \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c \uac15\ud654\ub85c \uc778\ud55c \uaddc\uc815 \uc900\uc218 \ube44\uc6a9 \uc0c1\uc2b9, \u25b2\ud589\ub3d9 \uacfc\ud559 \ubc0f \ub370\uc774\ud130 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ubd84\uc57c\uc758 \uc870\uc9c1\uc801 \uc778\uc7ac \ubd80\uc871, \u25b2\uc54c\uace0\ub9ac\uc998 \ud3b8\ud5a5\uc73c\ub85c \uc778\ud55c \ud3c9\ud310 \ubc0f \ubc95\uc801 \uc704\ud5d8 \ub4f1\uc774 \uc9c0\uc801\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ub2e4\uc591\ud55c \uae30\uc900\uc73c\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4.<br \/>\n*   \uc560\ud50c\ub9ac\ucf00\uc774\uc158\ubcc4: \ubaa8\ubc14\uc77c \uc571 \ucc38\uc5ec\uac00 2024\ub144 \ub9e4\ucd9c\uc758 38.73%\ub85c \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uba70, \uc774\ucee4\uba38\uc2a4 \uc804\ud658 \ucd5c\uc801\ud654, \uc9c1\uc6d0 \ubcf5\uc9c0 \ubc0f \uc0dd\uc0b0\uc131, \uae08\uc735 \ud589\ub3d9 \ub11b\uc9c0, \uacf5\uacf5 \uc815\ucc45 \ubc0f \uc2dc\ubbfc \ucc38\uc5ec \ub11b\uc9c0 \ub4f1\uc774 \uc8fc\uc694 \ubd84\uc57c\uc785\ub2c8\ub2e4.<br \/>\n*   \ubc30\ud3ec \ubaa8\ub378\ubcc4: \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18, \uc628\ud504\ub808\ubbf8\uc2a4, \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4: \uc740\ud589, \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8(BFSI), \uc18c\ub9e4 \ubc0f \uc774\ucee4\uba38\uc2a4, \ud5ec\uc2a4\ucf00\uc5b4 \ubc0f \uc6f0\ub2c8\uc2a4, \uc815\ubd80 \ubc0f \uacf5\uacf5 \ubd80\ubb38, \uad50\uc721, \ubbf8\ub514\uc5b4, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubc0f \ud1b5\uc2e0 \ub4f1 \uad11\ubc94\uc704\ud55c \uc0b0\uc5c5\uc5d0\uc11c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<br \/>\n*   \ub11b\uc9c0 \uae30\uc220\ubcc4: \uac8c\uc774\ubbf8\ud53c\ucf00\uc774\uc158 \uba54\ucee4\ub2c8\uc998\uc774 20.56%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uae30\uc220\ub85c \uc608\uce21\ub418\uba70, \uac1c\uc778\ud654 \uc54c\uace0\ub9ac\uc998, \uc0ac\ud68c\uc801 \uc99d\uac70 \ubc0f \ub3d9\ub8cc \ube44\uad50 \ub2e8\uc11c, \uae30\ubcf8\uac12 \ubc0f \ud504\ub808\uc774\ubc0d \ub11b\uc9c0 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 20.88%\uc758 CAGR\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ubd81\ubbf8, \ub0a8\ubbf8, \uc720\ub7fd, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed\ub3c4 \uc911\uc694\ud558\uac8c \ub2e4\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc740 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub2e4\ub8f9\ub2c8\ub2e4. Google, Meta, Amazon, Microsoft, Adobe, Salesforce \ub4f1 \uae00\ub85c\ubc8c \uae30\uc220 \ub300\uae30\uc5c5\uacfc BetterUp, Braze, Pendo.io \ub4f1 \uc804\ubb38 \uae30\uc5c5\ub4e4\uc758 \ud504\ub85c\ud544\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \ub610\ud55c \uc2dc\uc7a5 \uae30\ud68c\uc640 \ubbf8\ub798 \uc804\ub9dd, \ud2b9\ud788 \ubbf8\uac1c\ucc99 \uc601\uc5ed \ubc0f \ucda9\uc871\ub418\uc9c0 \uc54a\uc740 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \ud3c9\uac00\ub97c \uc81c\uacf5\ud558\uc5ec \ud5a5\ud6c4 \uc2dc\uc7a5 \ubc1c\uc804 \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57076","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/57076"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=57076"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/57076\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=57076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=57076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=57076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}