{"id":57570,"date":"2026-02-25T22:49:31","date_gmt":"2026-02-25T22:49:31","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/street-furniture-ooh-market-mordor\/"},"modified":"2026-09-18T22:39:32","modified_gmt":"2026-09-18T13:39:32","slug":"street-furniture-ooh-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/street-furniture-ooh-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uae00\ub85c\ubc8c \uc625\uc678 \uac00\uad6c OOH \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025-2030)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/street-furniture-ooh-market-1722849821149-Street-Furniture-OOH-cp.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/street-furniture-ooh-market-size-image-1735474193000.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud1b5\ucc30\ub825<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc0b0\uc5c5 \ub9e4\ub825\ub3c4 &#8211; \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1\uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.2.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.2.4 \ub300\uccb4 \uc81c\ud488\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.2.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc0b0\uc5c5 \uc0dd\ud0dc\uacc4 \ubd84\uc11d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uc5ed\ud559<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">5.1.1 \uc2a4\ub9c8\ud2b8 \ub3c4\uc2dc \ud504\ub85c\uc81d\ud2b8 \uc9c0\ucd9c \uc99d\uac00\uc5d0 \ub530\ub978 \ub514\uc9c0\ud138 \uad11\uace0\ub85c\uc758 \uc9c0\uc18d\uc801\uc778 \uc804\ud658<\/li>\n<li class=\"toc-level-3\">5.1.2 \uad00\uad11 \uc0b0\uc5c5 \uc131\uc7a5\uc5d0 \ub530\ub978 \uad50\ud1b5\ub7c9 \uc99d\uac00\uac00 \uac00\ub85c \uc2dc\uc124\ubb3c \uad11\uace0 \uc9c0\ucd9c\uc5d0 \uae30\uc5ec<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">5.2.1 \uad11\uace0 \ud6a8\uacfc \uce21\uc815, \ube44\uc6a9 \ubc0f \uc2dc\uc7a5 \ubd84\uc5f4\uacfc \uad00\ub828\ub41c \uc6b4\uc601\uc0c1\uc758 \uacfc\uc81c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \uc2dc\uc7a5 \uae30\ud68c<\/li>\n<li class=\"toc-level-2\">5.4 \uc0b0\uc5c5 \uaddc\uc81c \ud658\uacbd \ubc0f \uc815\ucc45 \uac1c\ubc1c<\/li>\n<li class=\"toc-level-2\">5.5 \uac00\ub85c \uc2dc\uc124\ubb3c\uc5d0 \uac8c\uc7ac\ub41c OOH \ubc0f DOOH \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \uc0ac\ub840 \uc5f0\uad6c<\/li>\n<li class=\"toc-level-2\">5.6 \uad6d\ub0b4 \ub2e4\ub978 OOH \uad11\uace0 \ud615\uc2dd \uc911 \uac00\ub85c \uc2dc\uc124\ubb3c \uc9c0\ucd9c\uc758 \uc804\ubc18\uc801\uc778 \uc704\uce58<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uc2dc\uc7a5 \uc138\ubd84\ud654<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.1.1 \uc815\uc801(\uc804\ud1b5\uc801) OOH<\/li>\n<li class=\"toc-level-3\">6.1.2 \ub514\uc9c0\ud138 OOH (LED \uc2a4\ud06c\ub9b0)<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.2 \uc870\uc9c1 \uaddc\ubaa8\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.2.1 \uc911\uc18c\uae30\uc5c5(SMEs)<\/li>\n<li class=\"toc-level-3\">6.2.2 \ub300\uae30\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.3 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4\n<ul>\n<li class=\"toc-level-3\">6.3.1 \uc790\ub3d9\ucc28<\/li>\n<li class=\"toc-level-3\">6.3.2 \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac<\/li>\n<li class=\"toc-level-3\">6.3.3 \ud5ec\uc2a4\ucf00\uc5b4<\/li>\n<li class=\"toc-level-3\">6.3.4 BFSI<\/li>\n<li class=\"toc-level-3\">6.3.5 \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">6.4 \uc9c0\uc5ed\ubcc4*\n<ul>\n<li class=\"toc-level-3\">6.4.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-3\">6.4.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">6.4.3 \uc544\uc2dc\uc544<\/li>\n<li class=\"toc-level-3\">6.4.4 \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc<\/li>\n<li class=\"toc-level-3\">6.4.5 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74<\/li>\n<li class=\"toc-level-3\">6.4.6 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">7.1 \uae30\uc5c5 \ud504\ub85c\ud544*\n<ul>\n<li class=\"toc-level-3\">7.1.1 JCDecaux SE<\/li>\n<li class=\"toc-level-3\">7.1.2 oOh!media Limited<\/li>\n<li class=\"toc-level-3\">7.1.3 Intersection Co.<\/li>\n<li class=\"toc-level-3\">7.1.4 Clear Channel Outdoor<\/li>\n<li class=\"toc-level-3\">7.1.5 Screenverse Inc.<\/li>\n<li class=\"toc-level-3\">7.1.6 Inspiria Outdoor Advertising<\/li>\n<li class=\"toc-level-3\">7.1.7 Lamar Advertising Company<\/li>\n<li class=\"toc-level-3\">7.1.8 Talon OOH<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">7.2 \uacf5\uae09\uc5c5\uccb4 \ud3ec\uc9c0\uc154\ub2dd \ubd84\uc11d<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-7\">8. \ubbf8\ub798 \uc804\ub9dd<\/p>\n<div style=\"font-family:regular_semibold\">\uc774\uc6a9 \uac00\ub2a5 \uc5ec\ubd80\uc5d0 \ub530\ub984<\/div>\n<div style=\"font-family:regular_semibold\">*\ucd5c\uc885 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \uc544\uc2dc\uc544, \ud638\uc8fc, \ub274\uc9c8\ub79c\ub4dc\uac00 &#8216;\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591&#8217;\uc73c\ub85c \ud568\uaed8 \uc5f0\uad6c\ub418\uba70, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc640 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74\ub294 &#8216;\uae30\ud0c0 \uc9c0\uc5ed&#8217;\uc73c\ub85c \ud568\uaed8 \uace0\ub824\ub429\ub2c8\ub2e4.<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH(\uc625\uc678\uad11\uace0) \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc804\ub9dd (2025-2030)<\/p>\n<p>Mordor Intelligence\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH(Out-of-Home) \uc2dc\uc7a5\uc740 2025\ub144 4\uc5b5 8,338\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2030\ub144 7\uc5b5 8,275\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc608\uce21 \uae30\uac04(2025-2030) \ub3d9\uc548 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 10.12%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>1. \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubc0f \uc8fc\uc694 \uc9c0\ud45c<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4:<br \/>\n*   \uc720\ud615\ubcc4: \uc815\uc801(\uc804\ud1b5\uc801) OOH, \ub514\uc9c0\ud138 OOH(LED \uc2a4\ud06c\ub9b0)<br \/>\n*   \uc870\uc9c1 \uaddc\ubaa8\ubcc4: \uc911\uc18c\uae30\uc5c5(SME), \ub300\uae30\uc5c5<br \/>\n*   \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4: \uc790\ub3d9\ucc28, \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac, \ud5ec\uc2a4\ucf00\uc5b4, BFSI(\uc740\ud589, \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8), \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544, \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc9c0\ud45c\ub97c \uc0b4\ud3b4\ubcf4\uba74, 2025\ub144 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 4\uc5b5 8,338\ub9cc \ub2ec\ub7ec, 2030\ub144\uc5d0\ub294 7\uc5b5 8,275\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774 \uae30\uac04 \ub3d9\uc548 10.12%\uc758 CAGR\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4. \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc740 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774\uba70, \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc740 \ubd81\ubbf8 \uc9c0\uc5ed\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 &#8216;\uc911\uac04&#8217; \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>2. \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<p>\uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ubc84\uc2a4 \uc815\ub958\uc7a5, \ud0a4\uc624\uc2a4\ud06c, \ubca4\uce58 \ub4f1 \uacf5\uacf5 \ud3b8\uc758 \uc2dc\uc124\uc5d0 \ud3ec\uc2a4\ud130\ub098 \ube4c\ubcf4\ub4dc\ub97c \uc124\uce58\ud558\ub294 \ud615\ud0dc\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ub294 \uc815\uc801, \ub514\uc9c0\ud138 \ub610\ub294 \uc778\ud130\ub799\ud2f0\ube0c \uc2a4\ud06c\ub9b0 \ub4f1 \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \ub098\ud0c0\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub294 \ub300\ud615 \ube4c\ubcf4\ub4dc\uc5d0 \ube44\ud574 \ube44\uad50\uc801 \uc800\ub834\ud55c \uc635\uc158\uc73c\ub85c \uc778\uc2dd\ub418\uba70, \uc6d4 100\ub2ec\ub7ec \ubbf8\ub9cc\uc5d0\uc11c \uc218\ucc9c \ub2ec\ub7ec\uae4c\uc9c0 \ub2e4\uc591\ud55c \ube44\uc6a9\uc73c\ub85c \uc9d1\ud589\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc778\uad6c \ud1b5\uacc4 \ub610\ub294 \uc9c0\ub9ac\uc801 \uc601\uc5ed\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc77c\ubd80\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Kantar Media 2023\uc5d0 \ub530\ub974\uba74, OOH \uad11\uace0\ub97c \uae30\uc5b5\ud558\ub294 \uc751\ub2f5\uc790\uc758 \uc57d 88~90%\uac00 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub97c \uae30\uc5b5\ud588\uc73c\uba70, \uc774 \uc911 50~52%\ub294 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\uc5ec \uc81c\ud488\uc744 \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ub0a8\uc544\ud504\ub9ac\uce74 \uacf5\ud654\uad6d\uc758 \uacbd\uc6b0, \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub97c \ubcf8 \uc0ac\ub78c\ub4e4\uc774 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0c1\ud638\uc791\uc6a9, \ucfe0\ud3f0 \uc811\uadfc, QR \ucf54\ub4dc \uc2a4\uce94 \ub4f1 \uc628\ub77c\uc778 \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub294 \uc8fc\ub85c \ub3c4\uc2dc \ubc0f \uad50\uc678 \uc9c0\uc5ed\uc5d0\uc11c \ud754\ud788 \ubcfc \uc218 \uc788\uc73c\uba70, \ub274\uc695\uc2dc\uc640 \uac19\uc774 \ubcf4\ud589\uc790 \ubc0f \ucc28\ub7c9 \ud1b5\ud589\ub7c9\uc774 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0\uc11c \ud65c\ubc1c\ud558\uac8c \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \uc9c0\uc5ed \ube0c\ub79c\ub4dc\ubd80\ud130 \uc8fc\uc694 \uad6d\uc81c \uae30\uc5c5\uae4c\uc9c0 \ub2e4\uc591\ud55c \uad11\uace0\uc8fc\uac00 \ucc38\uc5ec\ud558\uba70, \ud2b9\ud788 \ud328\uc158 \ubc0f \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\uac00 \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub97c \uc801\uadf9 \ud65c\uc6a9\ud569\ub2c8\ub2e4. Ace + Tate\ub294 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\ub97c \ud3ec\ud568\ud55c \ub2e4\uc911 \uc2dc\uc7a5 \ubc0f \ub2e4\uc911 \ud615\uc2dd \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc73c\uba70, Amazon Prime Netherlands \ub610\ud55c LOL \ucf54\ubbf8\ub514 \ud504\ub85c\uadf8\ub7a8\uc744 \uc704\ud574 \uc720\uc0ac\ud55c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubbf8\ub798\uc5d0\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uad11\uace0\ub97c \ud1b5\ud574 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\uac00 \uac00\ub2a5\ud574\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\ub97c \uc704\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4(Programmatic Digital Out-of-Home, PDOOH)\ub294 \uc2dc\uac04\ub300\ub098 \ub0a0\uc528 \uc870\uac74\uacfc \uac19\uc740 \uc694\uc778\uc5d0 \uae30\ubc18\ud55c \ub354 \ube60\ub974\uace0 \uc815\uad50\ud55c \uad11\uace0 \ubc30\uce58 \ubc0f \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub294 \uc815\uae30\uc801\uc778 \uc720\uc9c0\ubcf4\uc218\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uac00 \ud56d\uc0c1 \uc798 \ubcf4\uc774\uace0 \uc591\ud638\ud55c \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \uc815\uae30\uc801\uc778 \uc720\uc9c0\ubcf4\uc218 \uc77c\uc815\uc744 \uacc4\ud68d\ud558\ub294 \uac83\uc774 \uc8fc\uc694 \uc2dc\uc7a5 \uacfc\uc81c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<p>3. \uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30\ub825<\/p>\n<p>3.1. \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uac1c\ubc1c\uacfc \ub514\uc9c0\ud138 OOH \uc218\uc694 \uc99d\uac00<\/p>\n<p>\uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uac1c\ubc1c\uc740 \ub514\uc9c0\ud138 OOH\uc5d0 \ub300\ud55c \uc0c1\ub2f9\ud55c \uc218\uc694\ub97c \ucc3d\ucd9c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\ub294 \uc18c\ube44\uc790\ub4e4\uacfc \uce5c\ubc00\ud558\uace0 \uc9c1\uc811\uc801\uc778 \uc218\uc900\uc5d0\uc11c \uc18c\ud1b5\ud558\uba70 \uad11\uace0\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ubc84\uc2a4 \uc258\ud130 \ubc0f \ub514\uc9c0\ud138 \ub3c4\uc2dc \ud328\ub110 \uad11\uace0\uc640 \uac19\uc740 \uc635\uc158\uc740 \ub300\uaddc\ubaa8 \ucc28\ub7c9 \ubc0f \ubcf4\ud589\uc790\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uba70 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ubc1c\uc804\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uce74\uace0\uc640 \uac19\uc774 \ubc88\ud654\ud55c \ub3c4\uc2dc\uc758 \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uc790\uc5d0\uac8c\ub3c4 OOH \uad11\uace0\ub294 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub3c4\uc2dc \ud1b5\uadfc\uc790\ub098 \uc720\ub2c8\uc628 \uc2a4\ud14c\uc774\uc158, \uc624\ud5e4\uc5b4 \uad6d\uc81c\uacf5\ud56d\uc758 \uc2b9\uac1d \ub4f1 \uc0ac\ub78c\ub4e4\uc758 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc625\uc678\uad11\uace0\ub294 \ub04a\uc784\uc5c6\uc774 \ub178\ucd9c\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. McDonald\u2019s\ub294 OUTFRONT\uc640\uc758 \uc804\ub7b5\uc801 \ud611\ub825\uc744 \ud1b5\ud574 \uc8fc\uc694 LA \ub178\uc120\uc5d0 \uad11\uace0\ub97c \ubc30\uce58\ud558\uace0 \ubaa8\ubc14\uc77c \ud0c0\uac9f\ud305 \ubc0f \uc18c\uc15c \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub9e4\uc7a5 \ubc29\ubb38\uc728\uc744 131% \uc99d\uac00\uc2dc\ud0a4\ub294 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacf5\uacf5 Wi-Fi\ub294 \uae00\ub85c\ubc8c \uc625\uc678\uad11\uace0(OOH) \uc2dc\uc7a5\uc5d0\uc11c \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. PosterScope, ClearChannel, JCDecaux\uc5d0 \ub530\ub974\uba74, \uace0\ud488\uc9c8 \uc5f0\uacb0\uc131\uc740 \uad11\uace0 \uc131\uacf5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. OOH \uc704\uce58\uc5d0\uc11c\uc758 \ubaa8\ubc14\uc77c \uac80\uc0c9\uc740 \uc9d1\uc5d0\uc11c\uc758 \uac80\uc0c9\ubcf4\ub2e4 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \ud655\ub960\uc774 \uc57d 38% \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\uc6a9\uc790\uac00 \uac15\ub825\ud55c \uc5f0\uacb0\uc744 \uac00\uc9c0\uace0 \uc788\uc9c0 \uc54a\uc73c\uba74 \uad11\uace0 \ud6a8\uacfc\uac00 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>JCDecaux\ub294 &#8216;\uc9c0\ub2a5\ud615 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98&#8217; \ubd84\uc57c\uc5d0\uc11c \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. JCDecaux\ub294 \uc2dc\ub4dc\ub2c8 \uc2dc\uc640\uc758 \uacc4\uc57d\uc744 \ud1b5\ud574 \ud45c\uc9c0\ud310, \ubc84\uc2a4 \uc258\ud130, \uc4f0\ub808\uae30\ud1b5, \uc88c\uc11d, \ud0a4\uc624\uc2a4\ud06c \ub4f1\uc744 \ud3ec\ud568\ud558\ub294 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \uc804 \uc138\uacc4 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uad6c\ucd95\uc744 \ub3d5\uae30 \uc704\ud55c \ub178\ub825\uc758 \uc77c\ud658\uc73c\ub85c \uc2dc\ub4dc\ub2c8 \ucd5c\ucd08\uc758 \ub514\uc9c0\ud138 \uc778\ud130\ub799\ud2f0\ube0c \ud45c\uc9c0\ud310 \uc124\uce58\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc804\ubc18\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \uad6d\uac00\ub4e4\uc758 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \uac1c\ubc1c \uc99d\uac00\ub294 \ub514\uc9c0\ud138 OOH \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>3.2. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \ub192\uc740 \uc131\uc7a5 \uc7a0\uc7ac\ub825<\/p>\n<p>\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH \uc2dc\uc7a5\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0\ub294 \ube44\uad50\uc801 \ub0ae\uc740 \ucd08\uae30 \ube44\uc6a9\uc73c\ub85c \uad11\ubc94\uc704\ud55c \uac00\uc2dc\uc131\uc744 \uc81c\uacf5\ud558\uba70, \ud604\uc7ac \uc544\uc2dc\uc544 \uad6d\uac00\uc5d0\uc11c \ub192\uc740 \uc218\uc694\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ub9d0\ub808\uc774\uc2dc\uc544\uc758 \uacbd\uc6b0, \ub3c4\uc2dc \uacf5\uac04\uacfc \uc870\ud654\ub97c \uc774\ub8e8\uba74\uc11c\ub3c4 \ube0c\ub79c\ub4dc\uc640 \uae30\uc5c5\uc774 \ub300\uc911\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \uc2a4\ud0c0\uc77c\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc778\ub3c4\uc758 \uc120\ub3c4\uc801\uc778 OOH \ubbf8\ub514\uc5b4 \uae30\uc5c5\uc778 JCDecaux India\ub294 \uc0c8\ub85c\uc6b4 \uc625\uc678\uad11\uace0 \ubc29\uc2dd\uc744 \ub3c4\uc785\ud558\uc5ec \uc2dc\ubbfc\ub4e4\uc5d0\uac8c \ud5a5\uc0c1\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \uc6d0\ud558\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ud0c1\uc6d4\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144 \ud64d\ucf69\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0 \uc9c0\ucd9c\uc740 \uc804\uccb4 \uc625\uc678\uad11\uace0 \uc9c0\ucd9c\uc758 \uac70\uc758 3\ubd84\uc758 1\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, VIOOH\uc640 \uac19\uc740 \uae30\uc5c5\uc740 \ud64d\ucf69\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uc704\uce58\uc5d0\uc11c \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ub9ce\uc740 \ub514\uc9c0\ud138 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud558\uc5ec \uc774\ub7ec\ud55c \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud30c\ud2b8\ub108\uc2ed \uce21\uba74\uc5d0\uc11c\ub294 oOh!media\uac00 \ube45\ud1a0\ub9ac\uc544 \uad50\ud1b5 \ubc0f \uae30\ud68d\ubd80\uc640\uc758 17\ub144 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc5f0\uc7a5\ud558\uc5ec \uba5c\ubc84\ub978 \uc804\uc5ed\uc5d0 \uac78\uce5c \ud638\uc8fc \ucd5c\ub300 \ub2e8\uc77c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uacc4\uc57d\uc744 \uc7a5\uae30\uc801\uc73c\ub85c \uac31\uc2e0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ubcb5\uac08\ub8e8\ub8e8\uc5d0\uc11c Air Asia\uac00 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\ub97c \ud65c\uc6a9\ud55c OOH \ud601\uc2e0 \ucea0\ud398\uc778\uc740 \ub9ce\uc740 \uc8fc\ubaa9\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. Signpost India\ub294 \ub3c4\uc2dc\uc758 \uc911\uc2ec \uc5c5\ubb34 \uc9c0\uad6c(CBD)\uc5d0 40\uac1c\uc758 BQS(\ubc84\uc2a4 \uc258\ud130)\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ud558\uc5ec Air Asia\uac00 \uc81c\uacf5\ud558\ub294 \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \uc5ec\ud589\uc9c0\ub97c \ud64d\ubcf4\ud558\uace0 \ub300\uc911\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>4. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<p>\uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH \uc2dc\uc7a5\uc740 JCDecaux SE, oOh!media Limited, Intersection Co.\uc640 \uac19\uc740 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \ucc38\uc5ec\ud558\ub294 &#8216;\uc900-\uc138\ubd84\ud654\ub41c(semi-fragmented)&#8217; \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc774\ub4e4 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub4e4\uc740 \uc194\ub8e8\uc158 \uc81c\uacf5\uc744 \uac15\ud654\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed \ubc0f \uc778\uc218\uc640 \uac19\uc740 \uc804\ub7b5\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2024\ub144 6\uc6d4, Airtasker\ub294 \ud638\uc8fc\uc758 \uc120\ub3c4\uc801\uc778 \uc625\uc678 \ubbf8\ub514\uc5b4 \uae30\uc5c5\uc778 oOh!media\uc640 600\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uacc4\uc57d\uc5d0 \ub530\ub77c Airtasker\ub294 oOh!media\uc758 \ud638\uc8fc \uc804\uc5ed 35,000\uac1c \uc0ac\uc774\ud2b8\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 600\ub9cc \ub2ec\ub7ec \uc0c1\ub2f9\uc758 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud655\ubcf4\ud588\uc73c\uba70, \uadf8 \ub300\uac00\ub85c 5.8%\uc758 \ucfe0\ud3f0 \uae08\ub9ac\uac00 \uc801\uc6a9\ub418\ub294 2\ub144 \ub9cc\uae30 500\ub9cc \ub2ec\ub7ec \uc804\ud658\uc0ac\ucc44\ub97c \ubc1c\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uae30\uc5c5\uc73c\ub85c\ub294 JCDecaux SE, oOh!media Limited, Intersection Co., Clear Channel Outdoor, Screenverse Inc. \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>5. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2024\ub144 4\uc6d4: oOh!media\ub294 \ub514\uc9c0\ud138 \uc6b8\ub77c\ub77c OOH \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \ub124\ud2b8\uc6cc\ud06c\uc758 \uad11\uace0 \ub860\uce6d \ud30c\ud2b8\ub108\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. JLR Australia, MECCA, LVMH\uc758 Tiffany &#038; Co., TAG Heuer, Fendi\uc640 \uac19\uc740 \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\ub4e4\uc774 LED \uc2a4\ud06c\ub9b0\uc5d0 \ub370\ubdd4\ud558\uba70 \uace0\uae09 \ube0c\ub79c\ub4dc\uc758 OOH \ud65c\uc6a9\uc774 \ud655\ub300\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n*   2024\ub144 4\uc6d4: OOH \ubbf8\ub514\uc5b4 \ubc0f \ud480\uc11c\ube44\uc2a4 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4\uc778 Provantage\ub294 \ub0a8\uc544\ud504\ub9ac\uce74 OOH \ubd80\ubb38\uc5d0\uc11c \ucd5c\ucd08\ub85c \ud3ec\uad04\uc801\uc774\uace0 \uad6d\uc81c\uc801\uc73c\ub85c \uc778\uc815\ubc1b\ub294 \uc7a5\uc18c \uae30\ubc18 \ub124\ud2b8\uc6cc\ud06c(PBN)\uc6a9 \uc7a0\uc7ac \uace0\uac1d \uce21\uc815 \ub3c4\uad6c\ub97c \uac1c\ucc99\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub3c5\uc810 \ud50c\ub7ab\ud3fc\uc740 \ub0a8\uc544\ud504\ub9ac\uce74\uc5d0\uc11c Provantage\uac00 \uac00\uc7a5 \ud070 \uc810\uc720\uc728\uc744 \uac00\uc9c4 \uc8fc\uc694 DPBN(\ub514\uc9c0\ud138 \uc7a5\uc18c \uae30\ubc18 \ub124\ud2b8\uc6cc\ud06c) \ubc0f \ub514\uc9c0\ud138 \ube4c\ubcf4\ub4dc \uc0ac\uc774\ud2b8\uc5d0 \ucd9c\uc2dc\ub418\uc5c8\uc73c\uba70, \ud5a5\ud6c4 \uc815\uc801 \ubbf8\ub514\uc5b4\ub97c \ud3ec\ud568\ud55c \ucd94\uac00 PBN\uc73c\ub85c \ud655\uc7a5\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774\ub294 OOH \uad11\uace0\uc758 \ud6a8\uacfc \uce21\uc815 \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH(Out-of-Home) \uad11\uace0 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5f0\uad6c \ubc94\uc704\ub294 \ubc84\uc2a4 \uc258\ud130 \ubc0f \ubc84\uc2a4 \ubca4\uce58, \ub274\uc2a4 \uac00\ud310\ub300, \uacf5\uc911\uc804\ud654 \ubd80\uc2a4 \ub4f1 \ub3c4\uc2dc \uac00\uad6c\uc5d0 \uac8c\uc7ac\ub418\ub294 \ub514\uc9c0\ud138 \ubc0f \uc815\uc801 OOH \uad11\uace0 \ud615\uc2dd\uc744 \ud3ec\ud568\ud558\uba70, \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98\uc5d0 \ub300\ud55c \uad11\uace0 \uc9c0\ucd9c\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \ub2e8, \uad11\uace0 \ub300\ud589\uc0ac \uc218\uc218\ub8cc \ubc0f \uc81c\uc791 \ube44\uc6a9\uc740 \uc5f0\uad6c \ubc94\uc704\uc5d0\uc11c \uc81c\uc678\ub429\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2024\ub144 4\uc5b5 3,446\ub9cc \ub2ec\ub7ec\ub85c \ucd94\uc815\ub418\uc5c8\uc73c\uba70, 2025\ub144\uc5d0\ub294 4\uc5b5 8,338\ub9cc \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc740 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 10.12%\ub85c \uc131\uc7a5\ud558\uc5ec 2030\ub144\uc5d0\ub294 7\uc5b5 8,275\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uc131\uc7a5\uc758 \uc8fc\uc694 \ub3d9\uc778\uc73c\ub85c\ub294 \uc2a4\ub9c8\ud2b8 \uc2dc\ud2f0 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \uc9c0\ucd9c \uc99d\uac00\uc5d0 \ud798\uc785\uc740 \ub514\uc9c0\ud138 \uad11\uace0\ub85c\uc758 \uc9c0\uc18d\uc801\uc778 \uc804\ud658\uacfc \uad00\uad11 \uc0b0\uc5c5 \uc131\uc7a5\uc5d0 \ub530\ub978 \uad50\ud1b5\ub7c9 \uc99d\uac00\ub85c \uc778\ud55c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0 \uc9c0\ucd9c \ud655\ub300\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uad11\uace0 \ud6a8\uacfc \uce21\uc815\uc758 \uc6b4\uc601\uc0c1 \uc5b4\ub824\uc6c0, \ub192\uc740 \ube44\uc6a9, \uc2dc\uc7a5 \ud30c\ud3b8\ud654\ub294 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \uc774\ub7ec\ud55c \ub3c4\uc804 \uacfc\uc81c \uc18d\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c\ub294 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc0b0\uc5c5 \ub9e4\ub825\ub3c4\ub97c \ud3c9\uac00\ud558\uba70, \uacf5\uae09\uc5c5\uccb4 \ubc0f \uc18c\ube44\uc790\uc758 \uad50\uc12d\ub825, \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \ub300\uccb4\uc7ac\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \ub2e4\ub8f9\ub2c8\ub2e4. \ub610\ud55c \uc0b0\uc5c5 \uc0dd\ud0dc\uacc4 \ubd84\uc11d, \uaddc\uc81c \ud658\uacbd \ubc0f \uc815\ucc45 \uac1c\ubc1c, OOH \ubc0f DOOH \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \uc0ac\ub840 \uc5f0\uad6c, \uae30\ud0c0 OOH \uad11\uace0 \ud615\uc2dd \ub300\ube44 \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 \uad11\uace0 \uc9c0\ucd9c\uc758 \uc804\ubc18\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uc720\ud615\ubcc4(\uc815\uc801(\uc804\ud1b5\uc801) OOH, \ub514\uc9c0\ud138 OOH(LED \uc2a4\ud06c\ub9b0)), \uc870\uc9c1 \uaddc\ubaa8\ubcc4(\uc911\uc18c\uae30\uc5c5(SMEs), \ub300\uae30\uc5c5), \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5\ubcc4(\uc790\ub3d9\ucc28, \uc18c\ub9e4 \ubc0f \uc18c\ube44\uc7ac, \ud5ec\uc2a4\ucf00\uc5b4, BFSI, \uae30\ud0c0 \ucd5c\uc885 \uc0ac\uc6a9\uc790 \uc0b0\uc5c5), \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ub429\ub2c8\ub2e4. \uc9c0\uc5ed \uad6c\ubd84\uc740 \ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(\uc544\uc2dc\uc544, \ud638\uc8fc \ubc0f \ub274\uc9c8\ub79c\ub4dc \ud3ec\ud568), \uadf8\ub9ac\uace0 \uae30\ud0c0 \uc9c0\uc5ed(\ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \ud3ec\ud568)\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc608\uce21\uc740 \uac00\uce58(USD) \uae30\uc900\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4 \ubd84\uc11d\uc5d0 \ub530\ub974\uba74, 2025\ub144 \uae30\uc900 \ubd81\ubbf8 \uc9c0\uc5ed\uc774 \uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ud2b8 \ud37c\ub2c8\ucc98 OOH \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ubc18\uba74, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc608\uce21 \uae30\uac04(2025-2030\ub144) \ub3d9\uc548 \uac00\uc7a5 \ub192\uc740 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec \uae30\uc5c5\uc73c\ub85c\ub294 JCDecaux SE, oOh!media Limited, Intersection Co., Clear Channel Outdoor, Screenverse Inc. \ub4f1\uc774 \uc788\uc73c\uba70, \ubcf4\uace0\uc11c\ub294 \uc774\ub4e4 \uae30\uc5c5\uc758 \ud504\ub85c\ud544\uacfc \ubca4\ub354 \ud3ec\uc9c0\uc154\ub2dd \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uc5ec \uacbd\uc7c1 \ud658\uacbd\uc744 \uc870\uba85\ud569\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\ub294 2019\ub144\ubd80\ud130 2024\ub144\uae4c\uc9c0\uc758 \uacfc\uac70 \uc2dc\uc7a5 \uaddc\ubaa8 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uba70, 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0\uc758 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57570","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/57570"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=57570"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/57570\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=57570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=57570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=57570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}