{"id":59682,"date":"2026-02-26T22:48:08","date_gmt":"2026-02-26T22:48:08","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/instant-beverage-premix-market-mordor\/"},"modified":"2026-10-02T13:53:46","modified_gmt":"2026-10-02T04:53:46","slug":"instant-beverage-premix-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/instant-beverage-premix-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ud504\ub9ac\ubbf9\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2025\ub144 &#8211; 2030\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/instant-beverage-premix-market-1756900466989-major-players.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/instant-beverage-premix-market-size-image-1764048665182.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">\n    1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          1.2 \uc5f0\uad6c \ubc94\uc704<\/p>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">\n    2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">\n    3. \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">\n    4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          4.1 \uc2dc\uc7a5 \uac1c\uc694<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.2 \uc2dc\uc7a5 \ub3d9\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.2.1 \ubc14\uc05c \uc0dd\ud65c \ubc29\uc2dd\uacfc \uc2dc\uac04 \uc81c\uc57d<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.2 \ud504\ub9ac\ubbf8\uc5c4\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.3 \uc774\ub3d9 \uc911 \uc18c\ube44<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.4 \ud601\uc2e0\uc801\uc778 \ub9db\uacfc \uc81c\ud488 \ub9de\ucda4\ud654<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.5 \ud3ec\uc7a5 \uae30\uc220\uc758 \ubc1c\uc804<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.2.6 \uc804\uc790\uc0c1\uac70\ub798 \ud655\uc7a5<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.3 \uc2dc\uc7a5 \uc81c\uc57d<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.3.1 RTD (Ready-to-Drink) \uc74c\ub8cc\uc640\uc758 \uacbd\uc7c1<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.2 \uc81c\ud55c\ub41c \uac10\uac01 \uacbd\ud5d8<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.3 \uc54c\ub808\ub974\uae30 \uc720\ubc1c \ubb3c\uc9c8 \ubc0f \uc2dd\uc774 \uc81c\ud55c<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.3.4 \uaddc\uc81c \uc7a5\ubcbd<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          4.4 \uacf5\uae09\ub9dd \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.5 \uaddc\uc81c \ud658\uacbd<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          4.6.1 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.3 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">\n    5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          5.1 \uc81c\ud488 \uc720\ud615\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.1.1 \ub728\uac70\uc6b4 \uc74c\ub8cc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.1 \uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.2 \uc778\uc2a4\ud134\ud2b8 \ucc28<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.3 \ud56b \ucd08\ucf5c\ub9bf\/\ucf54\ucf54\uc544 \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.4 \ub9e5\uc544 \uc74c\ub8cc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.1.5 \ubc00\ud06c\ud2f0 \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.2 \ucc28\uac00\uc6b4 \uc74c\ub8cc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.1 \uc544\uc774\uc2a4\ud2f0 \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.2 \ub808\ubaa8\ub124\uc774\ub4dc \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.3 \uacfc\uc77c \ub9db \uc74c\ub8cc \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.4 \uc2a4\ud3ec\uce20 \ubc0f \uc804\ud574\uc9c8 \uc74c\ub8cc \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.2.5 \uae30\ud0c0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.1.3 \uae30\ub2a5\uc131 \uc74c\ub8cc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.1 \ub2e8\ubc31\uc9c8\/\uc2dd\uc0ac \ub300\uc6a9 \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.2 \uba74\uc5ed\ub825 \uc99d\uc9c4\uc81c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.3 \uc5d0\ub108\uc9c0 \ub4dc\ub9c1\ud06c \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.4 \uc218\uba74\/\ud734\uc2dd \ubbf9\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.1.3.5 \uae30\ud0c0<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.2 \uce74\ud14c\uace0\ub9ac\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.2.1 \uc77c\ubc18<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.2.2 \ub9db \ucca8\uac00<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.3 \ud615\ud0dc\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.3.1 \ubd84\ub9d0<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.3.2 \uc561\uccb4<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.4 \uac00\uaca9\ub300\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.4.1 \uac00\uce58<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.2 \uc911\uac04 \uac00\uaca9\ub300<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.4.3 \ud504\ub9ac\ubbf8\uc5c4\/\uace0\uae09<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.5 \uc720\ud1b5 \ucc44\ub110\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.5.1 \uc628\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.5.2 \uc624\ud504\ud2b8\ub808\uc774\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.1 \uc288\ud37c\ub9c8\ucf13\/\ub300\ud615\ub9c8\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.2 \ud3b8\uc758\uc810\/\uc2dd\ub8cc\ud488\uc810<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.3 \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.5.2.4 \uae30\ud0c0 \uc720\ud1b5 \ucc44\ub110<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">\n          5.6 \uc9c0\uc5ed\ubcc4<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          5.6.1 \ubd81\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.1 \ubbf8\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.2 \uce90\ub098\ub2e4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.3 \uba55\uc2dc\ucf54<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.1.4 \ubd81\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.2 \uc720\ub7fd<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.1 \ub3c5\uc77c<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.2 \uc601\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.3 \uc774\ud0c8\ub9ac\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.4 \ud504\ub791\uc2a4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.5 \uc2a4\ud398\uc778<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.6 \ub124\ub35c\ub780\ub4dc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.2.7 \uc720\ub7fd \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.1 \uc911\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.2 \uc778\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.3 \uc77c\ubcf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.4 \ud638\uc8fc<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.5 \ud0dc\uad6d<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.3.6 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.4 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.1 \ub0a8\uc544\ud504\ub9ac\uce74<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.3 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.4.4 \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          5.6.5 \ub0a8\ubbf8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.1 \ube0c\ub77c\uc9c8<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.3 \ucf5c\ub86c\ube44\uc544<\/p>\n<\/li>\n<li class=\"toc-level-4\">\n          5.6.5.4 \ub0a8\ubbf8 \uae30\ud0c0 \uc9c0\uc5ed<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">\n    6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">\n          6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/p>\n<\/li>\n<li class=\"toc-level-2\">\n          6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)<\/p>\n<ul>\n<li class=\"toc-level-3\">\n          6.4.1 Nestle S.A.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.2 Mondelez International, Inc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.3 Unilever PLC<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.4 Starbucks Corporation<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.5 The Kraft Heinz Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.6 The Coca-Cola Company<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.7 PepsiCo., Inc.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.8 Tata Consumer Products Limited<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.9 Senso Foods Private Limited<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.10 JAB Holdings (JDE Peet&#8217;s)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.11 TGL Co.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.12 FDC Limited (Enerzel)<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.13 CCL Products (India) Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.14 Strauss Group Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.15 Massimo Zanetti Beverage Group<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.16 GlaxoSmithKline Plc<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.17 Abbott Laboratories<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.18 Herbalife Nutrition Ltd.<\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.19 Ocean Spray Cranberries, Inc. <\/p>\n<\/li>\n<li class=\"toc-level-3\">\n          6.4.20 Amway Corp.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">\n    7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ud504\ub9ac\ubbf9\uc2a4 \uc2dc\uc7a5\uc740 2025\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc608\uce21 \uae30\uac04 \ub3d9\uc548 \ub3c4\uc2dc\ud654, \ubc14\uc05c \uc0dd\ud65c \ubc29\uc2dd, \ud3b8\ub9ac\ud558\uba74\uc11c\ub3c4 \uace0\uae09\uc2a4\ub7ec\uc6b4 \uc74c\ub8cc \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654\uc5d0 \ud798\uc785\uc5b4 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. 2025\ub144 920.5\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc5d0\uc11c 2030\ub144 1,245.6\uc5b5 \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud558\uba70 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 6.24%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ud3b8\ub9ac\ud568\uacfc \uc2dc\uac04 \uc808\uc57d\ud615 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc218\uc694 \uc99d\uac00, \ud2b9\ud788 \ub3c4\uc2dc\ud654\uc640 \ub178\ub3d9 \uc778\uad6c \uc99d\uac00\ub85c \uc778\ud55c \uc774\ub3d9 \uc911 \uc74c\ub8cc \uc635\uc158\uc758 \ud544\uc694\uc131 \uc99d\ub300\uc5d0 \uae30\uc778\ud569\ub2c8\ub2e4. \ub610\ud55c, \uae30\ub2a5\uc131 \uc774\uc810, \ucc9c\uc5f0 \ub610\ub294 \uc800\ub2f9 \uc131\ubd84, \ube44\uac74 \ubc0f \uae00\ub8e8\ud150 \ud504\ub9ac\uc640 \uac19\uc740 \ud2b9\uc815 \uc2dd\ub2e8 \uc120\ud638\ub3c4\ub97c \uc81c\uacf5\ud558\ub294 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc124\ud0d5 \ubc0f \ucc9c\uc5f0 \ucca8\uac00\ubb3c\uacfc \uac19\uc740 \uc8fc\uc694 \uc6d0\uc790\uc7ac \uac00\uaca9 \ubcc0\ub3d9\uc740 \uc81c\uc870\uc5c5\uccb4\uc758 \uc218\uc775\uc131\uacfc \uac00\uaca9 \uc804\ub7b5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc8fc\uc694 \uc81c\uc57d \uc694\uc778\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc694\uc57d\ud558\uc790\uba74, \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc740 \ud3b8\ub9ac\ud568, \uac74\uac15 \ud2b8\ub80c\ub4dc, \uc81c\ud488 \ud601\uc2e0\uc5d0 \ud798\uc785\uc5b4 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc704\ud55c \uc88b\uc740 \uc704\uce58\uc5d0 \uc788\uc9c0\ub9cc, \uc81c\uc870\uc5c5\uccb4\ub294 \uc6d0\uc790\uc7ac \ube44\uc6a9 \ubcc0\ub3d9\uc131\uacfc \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc694\uad6c\uc640 \uac19\uc740 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uc5ec \uacbd\uc7c1 \uc6b0\uc704\uc640 \uc7a5\uae30\uc801\uc778 \uc2dc\uc7a5 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud575\uc2ec \ubcf4\uace0\uc11c \uc694\uc57d:<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: 2024\ub144 \ub9e4\ucd9c \uc810\uc720\uc728 41.32%\ub85c \ub728\uac70\uc6b4 \uc74c\ub8cc\uac00 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud588\uc73c\uba70, \uae30\ub2a5\uc131 \uc74c\ub8cc\ub294 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.23%\uc758 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc774 \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uce74\ud14c\uace0\ub9ac\ubcc4: 2024\ub144 \ub9e4\ucd9c \uc810\uc720\uc728 62.56%\ub85c \uc77c\ubc18(Plain) \uc81c\ud488\uc774 \uc6b0\uc138\ud558\uba70, \ud5a5\ubbf8(Flavored) \uc81c\ud488\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.89% \uc131\uc7a5\uc774 \uc804\ub9dd\ub429\ub2c8\ub2e4.<br \/>\n*   \ud615\ud0dc\ubcc4: 2024\ub144 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc758 86.54%\ub97c \ubd84\ub9d0 \ud615\ud0dc\uac00 \ucc28\uc9c0\ud588\uc73c\uba70, \uc561\uc0c1 \ub18d\ucd95\uc561\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.77% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4.<br \/>\n*   \uac00\uaca9\ub300\ubcc4: 2024\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 36.11%\ub85c \uac00\uce58(Value) \uc81c\ud488\uad70\uc774 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud588\uc73c\uba70, \ud504\ub9ac\ubbf8\uc5c4 \ubc0f \uace0\uae09(Premium\/Gourmet) \uc81c\ud488\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \uc5f0\ud3c9\uade0 8.21% \uc131\uc7a5\ud560 \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: 2024\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 65.48%\ub85c \uc624\ud504\ub77c\uc778(Off-trade) \ucc44\ub110\uc774 \uc9c0\ubc30\uc801\uc774\uba70, \uc628\ud2b8\ub808\uc774\ub4dc(On-trade) \ucc44\ub110\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.78% \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: 2024\ub144 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc758 41.22%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, \ubd81\ubbf8 \uc9c0\uc5ed\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.72%\ub85c \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc744 \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \ud1b5\ucc30:<\/p>\n<p>\uc131\uc7a5 \ub3d9\ub825:<br \/>\n*   \ubc14\uc05c \uc0dd\ud65c \ubc29\uc2dd\uacfc \uc2dc\uac04 \uc81c\uc57d: \ub3c4\uc2dc\ud654\ub41c \uadfc\ubb34 \ud328\ud134\uacfc \ub9de\ubc8c\uc774 \uac00\uad6c\uc758 \uc99d\uac00\ub85c \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \ub178\ub3d9\ud1b5\uacc4\uad6d\uc5d0 \ub530\ub974\uba74 2021\ub144 1\uc5b5 2,716\ub9cc \uba85\uc5d0\uc11c 2024\ub144 1\uc5b5 3,336\ub9cc \uba85\uc73c\ub85c \uc815\uaddc\uc9c1 \uadfc\ub85c\uc790 \uc218\uac00 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 \ud3b8\ub9ac\ud558\uace0 \ube60\ub974\uac8c \uc900\ube44\ud560 \uc218 \uc788\ub294 \uc74c\ub8cc\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc744 \uc99d\ud3ed\uc2dc\ud0b5\ub2c8\ub2e4. \uc6d0\uaca9 \uadfc\ubb34\uc758 \ud655\uc0b0 \ub610\ud55c \uac00\uc815\uacfc \uc0ac\ubb34\uc2e4\uc5d0\uc11c\uc758 \uc18c\ube44 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc\uc758 \ub9e4\ub825\uc744 \ub354\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc774\ub3d9 \uc911 \uc18c\ube44(On-the-Go Consumption): \ubc14\uc058\uace0 \uc774\ub3d9\uc774 \uc7a6\uc740 \ud604\ub300\uc778\uc758 \uc0dd\ud65c \ubc29\uc2dd\uc5d0 \ub9de\ucdb0 \uc774\ub3d9 \uc911\uc5d0\ub3c4 \ube60\ub974\uace0 \uc27d\uac8c \uc900\ube44\ud558\uace0 \uc990\uae38 \uc218 \uc788\ub294 \uc74c\ub8cc\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubd84\ub9d0 \ubc0f \uc561\uc0c1 \ud615\ud0dc\uc758 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4\ub294 \ud734\ub300 \uac00\ub2a5\ud55c \uac1c\ubcc4 \ud3ec\uc7a5\uc73c\ub85c \uc81c\uacf5\ub418\uc5b4 \uc9c1\uc7a5\uc778, \ud559\uc0dd, \uc5ec\ud589\uac1d\uc5d0\uac8c \ud2b9\ud788 \uc778\uae30\uac00 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ud3ec\uc7a5 \ubc0f \ud615\ud0dc \ud601\uc2e0\uc744 \ucd09\uc9c4\ud558\uc5ec \uc81c\ud488\uc758 \ub9e4\ub825\uacfc \uc2dc\uc7a5 \uce68\ud22c\ub825\uc744 \ub354\uc6b1 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud601\uc2e0\uc801\uc778 \ub9db\uacfc \uc81c\ud488 \ub9de\ucda4\ud654: \uc804\ud1b5\uc801\uc778 \uc81c\ud488\uc744 \ub118\uc5b4 \uc0ac\ud504\ub780 \ucc28\uc774, \ud5e4\uc774\uc990\ub11b \ubaa8\uce74 \ub4f1 \ubbf8\uc2dd\uc801\uc774\uace0 \uc7a5\uc778 \uc815\uc2e0\uc774 \uae43\ub4e0 \ub9db\uc744 \ub3c4\uc785\ud558\uc5ec \uce74\ud398 \uc218\uc900\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucea0\ubca8(Campbell&#8217;s)\uc0ac\uc758 V8 \uc5d0\ub108\uc9c0 \ub4dc\ub9c1\ud06c \ubd84\ub9d0 \ubc84\uc804 \ucd9c\uc2dc(2025\ub144 5\uc6d4)\uc640 \uac19\uc774, \ub3c5\ud2b9\ud558\uace0 \uc138\ub828\ub41c \ub9db\uc758 \uc870\ud569\uc740 \uc2e0\uc120\ud568\uacfc \uac10\uac01\uc801 \ud48d\ubd80\ud568\uc744 \ucd94\uad6c\ud558\ub294 \uc18c\ube44\uc790\ub97c \ub04c\uc5b4\ub4e4\uc774\uba70, \ud55c\uc815\ud310 \ubc0f \uc2dc\uc98c\ubcc4 \ucd9c\uc2dc\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc758 \ud65c\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4\ub97c \ub2e8\uc21c\ud55c \ud3b8\ub9ac\ud568\uc744 \ub118\uc5b4 \uc5f4\ub9dd\uc801\uc778 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc120\ud0dd\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud569\ub2c8\ub2e4.<br \/>\n*   \ud3ec\uc7a5 \uae30\uc220\uc758 \ubc1c\uc804: \uc2f1\uae00 \uc11c\ube0c \ud30c\uc6b0\uce58, \uc7ac\ubc00\ubd09 \uac00\ub2a5\ud55c \ud30c\uc6b0\uce58, \uc0dd\ubd84\ud574\uc131 \uc18c\uc7ac \ub4f1 \ud604\ub300\uc801\uc778 \ud3ec\uc7a5 \ud601\uc2e0\uc740 \ud3b8\ub9ac\ud568, \uc81c\ud488 \uc2e0\uc120\ub3c4, \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud5a5\uc0c1\ub41c \ucc28\ub2e8 \uae30\uc220\uc740 \uc778\uc2a4\ud134\ud2b8 \ubbf9\uc2a4\uc758 \ub9db, \ud5a5, \uc601\uc591 \ud488\uc9c8\uc744 \ubcf4\uc874\ud558\uc5ec \uc77c\uad00\ub41c \ub9db\uacfc \uae34 \uc720\ud1b5 \uae30\ud55c\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \ub610\ud55c, \uce5c\ud658\uacbd \ubc0f \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \ud3ec\uc7a5 \uc635\uc158\uc740 \ud658\uacbd \uc758\uc2dd\uc774 \ub192\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \ud638\uc751\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uc57d \uc694\uc778:<br \/>\n*   RTD(Ready-to-Drink) \uc74c\ub8cc\uc640\uc758 \uacbd\uc7c1: RTD \uc81c\ud488\uc740 \ub6f0\uc5b4\ub09c \ub9db\uc758 \uc77c\uad00\uc131\uacfc \uc900\ube44 \uacfc\uc815\uc758 \uc0dd\ub7b5\uc73c\ub85c \ucd5c\ub300\uc758 \ud3b8\ub9ac\ud568\uc744 \ucd94\uad6c\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub9e4\ub825\uc801\uc785\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c\uc640 \uac19\uc740 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \uc778\uc2a4\ud134\ud2b8 \ubc0f RTD \ud615\uc2dd\uc744 \ubaa8\ub450 \uc544\uc6b0\ub974\ub294 &#8216;\uc885\ud569 \uc74c\ub8cc \ud68c\uc0ac&#8217; \uc804\ub7b5\uc744 \uac15\uc870\ud558\uba70 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \uc900\ube44 \uacfc\uc815\uc758 \ud544\uc694\uc131\uc744 \uc0c1\uc1c4\ud560 \uc218 \uc788\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uae30\ub2a5\uc131 \uc774\uc810\uc5d0 \uc9d1\uc911\ud558\uc5ec \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud55c\uc801\uc778 \uac10\uac01 \uacbd\ud5d8: \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc\uac00 \uac13 \uc900\ube44\ud55c \uc74c\ub8cc\uc758 \uc644\uc804\ud55c \uac10\uac01 \uacbd\ud5d8(\ud5a5, \uc9c8\uac10, \ub9db\uc758 \ubcf5\ud569\uc131)\uc744 \uc7ac\ud604\ud558\ub294 \ub370\uc5d0\ub294 \ubcf8\uc9c8\uc801\uc778 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud504\ub9ac\ubbf8\uc5c4 \ubd80\ubb38\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ud55c\uacc4\uac00 \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4. \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \ucea1\uc290\ud654 \uae30\uc220\uacfc \ud5a5\ubbf8 \ubc29\ucd9c \uba54\ucee4\ub2c8\uc998\uc5d0 \ud22c\uc790\ud558\uc5ec \uc778\uc2a4\ud134\ud2b8 \uc81c\ud488\uc758 \uac10\uac01\uc801 \ud504\ub85c\ud544\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \ud63c\ud569 \uc2dc \uc0c9\uc0c1, \uc628\ub3c4, \uc9c8\uac10\uc774 \ubcc0\ud558\ub294 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \uac1c\ubc1c\uc744 \ud1b5\ud574 \uac10\uac01\uc801 \ucc38\uc5ec\ub97c \ucd94\uac00\ud558\ub824\ub294 \uc2dc\ub3c4\ub3c4 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uadf8\uba3c\ud2b8 \ubd84\uc11d:<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: \uae30\ub2a5\uc131 \uc74c\ub8cc\uac00 \ud601\uc2e0\uc744 \uc8fc\ub3c4: \ub728\uac70\uc6b4 \uc74c\ub8cc\ub294 2024\ub144 41.32%\uc758 \uc810\uc720\uc728\ub85c \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uc9c0\ub9cc, \uae30\ub2a5\uc131 \uc74c\ub8cc\ub294 \ud3b8\ub9ac\ud568\uacfc \uac74\uac15\uc0c1\uc758 \uc774\uc810\uc744 \ub3d9\uc2dc\uc5d0 \uc81c\uacf5\ud558\ub824\ub294 \uc18c\ube44\uc790 \uc218\uc694\uc5d0 \ud798\uc785\uc5b4 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.23%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc138\uadf8\uba3c\ud2b8\uc785\ub2c8\ub2e4. \ub2e8\ubc31\uc9c8 \ubc0f \uc2dd\uc0ac \ub300\uc6a9 \uc11c\ube0c \uc138\uadf8\uba3c\ud2b8\uac00 \ud2b9\ud788 \uac15\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uba70, \uc2a4\ud3ec\uce20 \uc601\uc591 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uacfc \uba74\uc5ed\ub825 \uc99d\uc9c4 \ubc0f \uc5d0\ub108\uc9c0 \ub4dc\ub9c1\ud06c \ubbf9\uc2a4\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc740 \uba74\uc5ed \uc9c0\uc6d0 \uc131\ubd84\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uac00\uc18d\ud654\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uce74\ud14c\uace0\ub9ac\ubcc4: \ud5a5\ubbf8 \uc81c\ud488\uc758 \uc131\uc7a5 \uac00\uc18d\ud654: \uc77c\ubc18 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc\ub294 2024\ub144 62.56%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uc9c0\ub9cc, \ud5a5\ubbf8 \uc81c\ud488\uc740 \ub2e4\uc591\uc131\uacfc \ub9db \ud601\uc2e0\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc695\uad6c\uc5d0 \ub530\ub77c \uc5f0\ud3c9\uade0 7.89%\ub85c \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\ud53c \uce74\ud14c\uace0\ub9ac\uc758 \uc131\uacf5\uc801\uc778 \ub9db \ud655\uc7a5(\uacc4\uc808\ubcc4, \ub514\uc800\ud2b8 \ud14c\ub9c8)\uacfc \ucc9c\uc5f0 \ud5a5\ubbf8 \uae30\uc220\uc758 \ubc1c\uc804\uc774 \uc131\uc7a5\uc744 \uacac\uc778\ud569\ub2c8\ub2e4. \uc544\uc2dc\uc544 \uc2dc\uc7a5\uc740 \uacfc\uc77c \ubc0f \uaf43 \ud5a5\uc744 \uc120\ud638\ud558\uace0 \uc11c\uad6c \uc2dc\uc7a5\uc740 \ud5a5\uc2e0\ub8cc \ubc0f \ub514\uc800\ud2b8 \ub9db\uc744 \uc120\ud638\ud558\ub294 \ub4f1 \uc9c0\uc5ed\ubcc4 \ub9db \uc120\ud638\ub3c4\uac00 \uc81c\ud488 \uac1c\ubc1c \uc804\ub7b5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud615\ud0dc\ubcc4: \ubd84\ub9d0 \ud615\ud0dc\uc758 \uc9c0\ubc30\uc640 \uc561\uc0c1 \ud601\uc2e0: \ubd84\ub9d0 \ud615\ud0dc\ub294 \ub6f0\uc5b4\ub09c \ubcf4\uc874\uc131, \ube44\uc6a9 \ud6a8\uc728\uc131, \ud3ec\uc7a5 \ud3b8\ub9ac\uc131\uc73c\ub85c 2024\ub144 86.54%\uc758 \uc555\ub3c4\uc801\uc778 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \ubc18\uba74, \uc561\uc0c1 \ub18d\ucd95\uc561\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uac13 \uc900\ube44\ud55c \uc74c\ub8cc\uc5d0 \uac00\uae4c\uc6b4 \ud5a5\uc0c1\ub41c \ub9db \uc804\ub2ec\ub85c \uc5f0\ud3c9\uade0 6.77% \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc561\uc0c1 \ud615\ud0dc\ub294 \ubd84\ub9d0 \uc6a9\ud574\uac00 \uc5b4\ub824\uc6b4 \ucc28\uac00\uc6b4 \uc74c\ub8cc \ubd84\uc57c\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ubd84\ub9d0 \uae30\uc220 \ud601\uc2e0\uc740 \uc6a9\ud574\ub3c4 \uac1c\uc120, \ud5a5\ubbf8 \ubc29\ucd9c \uac15\ud654, \uce68\uc804\ubb3c \uac10\uc18c\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc73c\uba70, \ubd84\ub9d0\uc758 \ud3b8\ub9ac\ud568\uacfc \uc561\uc0c1\uc758 \ub9db \ud2b9\uc131\uc744 \uacb0\ud569\ud55c \ud558\uc774\ube0c\ub9ac\ub4dc \ud615\ud0dc\ub3c4 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uac00\uaca9\ub300\ubcc4: \ud504\ub9ac\ubbf8\uc5c4 \uc138\uadf8\uba3c\ud2b8\uc758 \uc131\uc7a5 \uc8fc\ub3c4: \uac00\uce58(Value) \uc138\uadf8\uba3c\ud2b8\ub294 2024\ub144 36.11%\ub85c \uac00\uc7a5 \ud070 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud558\uc9c0\ub9cc, \ud504\ub9ac\ubbf8\uc5c4 \ubc0f \uace0\uae09(Premium\/Gourmet) \uc138\uadf8\uba3c\ud2b8\ub294 \uc6b0\uc218\ud55c \uc131\ubd84, \ub3c5\ud2b9\ud55c \ub9db, \ube0c\ub79c\ub4dc \uba85\uc131\uc5d0 \uae30\uaebc\uc774 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub824\ub294 \uc18c\ube44\uc790 \uc758\uc9c0\uc5d0 \ud798\uc785\uc5b4 \uc5f0\ud3c9\uade0 8.21%\ub85c \uac00\uc7a5 \ub192\uc740 \uc131\uc7a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc720\uae30\ub18d \uc778\uc99d, \ub2e8\uc77c \uc6d0\uc0b0\uc9c0 \uc18c\uc2f1, \uc7a5\uc778 \uc815\uc2e0\uc774 \uae43\ub4e0 \ub9db \ud504\ub85c\ud544, \uc9c0\uc18d \uac00\ub2a5\ud55c \ud3ec\uc7a5 \ub4f1\uc774 \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd \uc804\ub7b5\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub124\uc2ac\ub808\uc640 \uc2a4\ud0c0\ubc85\uc2a4\uc758 \ud611\ub825\uacfc \uac19\uc740 \uc0ac\ub840\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ud488\uc9c8\uacfc \ube0c\ub79c\ub4dc \uc5f0\uad00\uc131\uc5d0 \ub300\ud574 \ud504\ub9ac\ubbf8\uc5c4 \uac00\uaca9\uc744 \uc218\uc6a9\ud568\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc628\ud2b8\ub808\uc774\ub4dc \ucc44\ub110\uc758 \uc131\uc7a5 \ubaa8\uba58\ud140: \uc624\ud504\ub77c\uc778(Off-trade) \ucc44\ub110\uc740 \uc288\ud37c\ub9c8\ucf13, \ud3b8\uc758\uc810, \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub97c \ud3ec\ud568\ud558\uc5ec 2024\ub144 65.48%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\ub85c \uc9c0\ubc30\uc801\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uce68\ud22c\uc728 \uc99d\uac00\uc640 \ud568\uaed8 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ud2b8\ub808\uc774\ub4dc(On-trade) \ucc44\ub110\uc740 \uc9c1\uc7a5 \ub0b4 \uc790\ud310\uae30, \ud478\ub4dc \uc11c\ube44\uc2a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \uc219\ubc15 \ubd80\ubb38 \ucc44\ud0dd\uc5d0 \ud798\uc785\uc5b4 \uc5f0\ud3c9\uade0 6.78% \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ub3c4 \uc790\ud310\uae30 \uc2dc\uc7a5\uc758 2028\ub144\uae4c\uc9c0 17.2% CAGR \uc131\uc7a5\uc740 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \uc720\ud1b5\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \uc18c\ub9e4\uc758 \uc5ed\ud560 \ud655\ub300\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed \ubd84\uc11d:<br \/>\n\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uc911\uad6d, \uc778\ub3c4, \uc77c\ubcf8 \ub4f1 \uc8fc\uc694 \uacbd\uc81c\uad6d\uc758 \uae4a\uc774 \ubfcc\ub9ac\ub0b4\ub9b0 \ucc28 \ubc0f \ucee4\ud53c \uc18c\ube44 \ubb38\ud654\uc5d0 \ud798\uc785\uc5b4 2024\ub144 \uc138\uacc4 \uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc758 41.22%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc758 \ub9ac\ub354\uc2ed\uc740 \uc81c\uc870 \uc5ed\ub7c9\uacfc \uc6d0\uc790\uc7ac \uc811\uadfc\uc131, \uadf8\ub9ac\uace0 \ub300\uaddc\ubaa8 \uc778\uad6c \uae30\ubc18 \ubc0f \uac00\ucc98\ubd84 \uc18c\ub4dd \uc99d\uac00\uc640 \uac19\uc740 \uc218\uc694 \uce21 \uc694\uc778\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \ubd81\ubbf8 \uc9c0\uc5ed\uc740 \uac74\uac15\uc5d0 \ubbfc\uac10\ud55c \uc18c\ube44\uc790\ub4e4\uc774 \uae30\ub2a5\uc131 \uc774\uc810\uacfc \ud504\ub9ac\ubbf8\uc5c4 \uacbd\ud5d8\uc744 \ucd94\uad6c\ud568\uc5d0 \ub530\ub77c 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.72%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc9c0\uc5ed\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd \ubc0f \uae30\ud0c0 \uc9c0\uc5ed\uc740 \uc9c0\uc18d \uac00\ub2a5\uc131, \ud504\ub9ac\ubbf8\uc5c4 \ud3ec\uc9c0\uc154\ub2dd, \ucc9c\uc5f0 \uc131\ubd84 \ubc0f \ud22c\uba85\ud55c \ub77c\ubca8\ub9c1\uc744 \uc120\ud638\ud558\ub294 \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \uafb8\uc900\ud55c \uc131\uc7a5 \ud328\ud134\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74, \ub0a8\ubbf8\ub294 \ub3c4\uc2dc\ud654, \uc18c\ub4dd \uc99d\uac00, \uc0dd\ud65c \ubc29\uc2dd \ubcc0\ud654\uac00 \ud3b8\ub9ac\ud55c \uc74c\ub8cc \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucc3d\ucd9c\ud558\ub294 \uc2e0\ud765 \uae30\ud68c \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd:<br \/>\n\uc778\uc2a4\ud134\ud2b8 \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc740 \ub124\uc2ac\ub808(Nestl\u00e9 S.A.), \ubaac\ub378\ub808\uc988 \uc778\ud130\ub0b4\uc154\ub110(Mondel\u0113z International, Inc.), \uc720\ub2c8\ub808\ubc84(Unilever PLC), \uc2a4\ud0c0\ubc85\uc2a4(Starbucks Corporation), \ud06c\ub798\ud504\ud2b8 \ud558\uc778\uc988(The Kraft Heinz Company)\uc640 \uac19\uc740 \ub2e4\uad6d\uc801 \uae30\uc5c5\uacfc \uc2e0\ud765 \uc9c0\uc5ed \ud50c\ub808\uc774\uc5b4 \uac04\uc758 \uade0\ud615 \uc7a1\ud78c \uacbd\uc7c1\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \uc911\uac04 \uc815\ub3c4\uc758 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uac74\uac15 \ubc0f \uc6f0\ub2c8\uc2a4 \ud2b8\ub80c\ub4dc(\ucc9c\uc5f0 \uc131\ubd84, \uc800\ub2f9, \uae30\ub2a5\uc131 \uc774\uc810)\uc5d0 \ub300\ud55c \ub04a\uc784\uc5c6\ub294 \uc9d1\uc911\uc740 \uc81c\ud488 \ucc28\ubcc4\ud654\ub97c \uc8fc\ub3c4\ud558\uba70, \ud504\ub9ac\ubbf8\uc5c4\ud654, \uc9c0\uc18d \uac00\ub2a5\uc131 \uc57d\uc18d, \uce5c\ud658\uacbd \ud3ec\uc7a5 \ucc44\ud0dd \ub610\ud55c \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud55c \uc81c\uc870\ubd80\ud130 D2C(Direct-to-Consumer) \uc804\uc790\uc0c1\uac70\ub798 \ubaa8\ub378\uc5d0 \uc774\ub974\ub294 \ub514\uc9c0\ud138 \uae30\uc220\uc758 \ube60\ub978 \ucc44\ud0dd\uc740 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. 2024\ub144 12\uc6d4, \uc624\uc158 \uc2a4\ud504\ub808\uc774 \ud06c\ub79c\ubca0\ub9ac(Ocean Spray Cranberries, Inc.)\uac00 \ub2e4\uc77c\ub77c \ube0c\ub79c\ub4dc(Dyla Brands)\uc640 \ud611\ub825\ud558\uc5ec \ubd84\ub9d0 \uc74c\ub8cc \ubbf9\uc2a4\ub97c \ucd9c\uc2dc\ud55c \uac83\uacfc \uac19\uc774, \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubc0f \uc9c0\ub9ac\uc801 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uae30 \uc704\ud55c \ud611\ub825, \ud30c\ud2b8\ub108\uc2ed, \uc804\ub7b5\uc801 \uc778\uc218\ub3c4 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5:<br \/>\n*   2025\ub144 7\uc6d4: Good Enough Brands\ub294 \uc7a5 \uac74\uac15\uc744 \uc9c0\uc6d0\ud558\ub294 \ud504\ub85c\ubc14\uc774\uc624\ud2f1\uc2a4 \uade0\uc8fc Anaerostipes caccae CLB101\uc744 \ud568\uc720\ud55c \uae30\ub2a5\uc131 \uc74c\ub8cc &#8216;Good Enough Probiotics Reds Mix, Fruit Punch Flavored Drink Mix&#8217;\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 6\uc6d4: V8 \uc5d0\ub108\uc9c0 \ud300\uc740 \uc0c8\ub85c\uc6b4 \uc774\ub3d9 \uc911 \ud3b8\ub9ac\ud55c \ud615\uc2dd\uc758 &#8216;V8 \uc5d0\ub108\uc9c0 \ub4dc\ub9c1\ud06c \ubbf9\uc2a4&#8217;\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\ub9d0 \uc74c\ub8cc \ubbf9\uc2a4\ub294 \ubcf5\uc22d\uc544 \ub9dd\uace0, \ub538\uae30 \ub808\ubaa8\ub124\uc774\ub4dc, \uc11d\ub958 \ube14\ub8e8\ubca0\ub9ac \uc138 \uac00\uc9c0 \ub9db\uc73c\ub85c \uc81c\uacf5\ub418\uba70, \ub179\ucc28\uc640 \ud64d\ucc28\uc5d0\uc11c \ucd94\ucd9c\ud55c 80mg\uc758 \ucc9c\uc5f0 \uce74\ud398\uc778\uc744 \ud568\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 5\uc6d4: RTD \ucc28 \ube0c\ub79c\ub4dc Kaytea\ub294 \uc601\uad6d \uc2dc\uc7a5\uc5d0 &#8216;\ucc28\uc138\ub300 \uc218\ubd84 \uacf5\uae09&#8217;\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uc778\uc2a4\ud134\ud2b8 \uc544\uc774\uc2a4\ud2f0 \ubd84\ub9d0 \uc81c\ud488\uad70\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ubcf5\uc22d\uc544 \ub9dd\uace0, \ub808\ubaac, \ud074\ub798\uc2dd \ubc00\ud06c\ud2f0\uc138 \uac00\uc9c0 \ub9db\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   2025\ub144 4\uc6d4: &#8216;ZenFlow Beverages&#8217;\ub294 \uc2a4\ud2b8\ub808\uc2a4 \uc644\ud654\uc640 \uc9d1\uc911\ub825 \ud5a5\uc0c1\uc744 \ub3d5\ub294 \uc544\ub2f5\ud1a0\uc820 \uc131\ubd84\uc744 \ud568\uc720\ud55c \uae30\ub2a5\uc131 \uc6cc\ud130 &#8216;ZenFlow Focus &#038; Calm&#8217;\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc81c\ud488\uc740 \ub77c\ubca4\ub354-\ubca0\ub9ac, \uc2dc\ud2b8\ub7ec\uc2a4-\uc9c4\uc800 \ub450 \uac00\uc9c0 \ub9db\uc73c\ub85c \uc81c\uacf5\ub418\uba70, \uc124\ud0d5\uacfc \uc778\uacf5 \uac10\ubbf8\ub8cc\ub97c \ucca8\uac00\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 3\uc6d4: \uc9c0\uc18d \uac00\ub2a5\ud55c \ud3ec\uc7a5 \uc194\ub8e8\uc158\uc744 \uc120\ub3c4\ud558\ub294 &#8216;EcoPack Innovations&#8217;\ub294 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \uc885\uc774 \uae30\ubc18 \uc6a9\uae30\uc5d0 \ub2f4\uae34 \uc0c8\ub85c\uc6b4 \uc2dd\ubb3c\uc131 \ub2e8\ubc31\uc9c8 \uc250\uc774\ud06c \ub77c\uc778\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. &#8216;EcoProtein Shake&#8217;\ub294 \ubc14\ub2d0\ub77c, \ucd08\ucf5c\ub9bf, \ub538\uae30 \ub9db\uc73c\ub85c \ucd9c\uc2dc\ub418\uc5c8\uc73c\uba70, \ud658\uacbd \uce5c\ud654\uc801\uc778 \uc18c\ube44\ub97c \uc9c0\ud5a5\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud070 \ud638\uc751\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: \uac74\uac15 \uc74c\ub8cc \uc2a4\ud0c0\ud2b8\uc5c5 &#8216;VitaBoost Labs&#8217;\ub294 \uba74\uc5ed\ub825 \uac15\ud654\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ube44\ud0c0\ubbfc \ubc0f \ubbf8\ub124\ub784 \uac15\ud654 \uc2a4\ud30c\ud074\ub9c1 \uc6cc\ud130 &#8216;ImmunoSparkle&#8217;\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc5d8\ub354\ubca0\ub9ac, \uc544\uc5f0, \ube44\ud0c0\ubbfc C\ub97c \uc8fc\uc131\ubd84\uc73c\ub85c \ud558\uba70, \uc0c1\ud07c\ud55c \ub808\ubaac-\ub77c\uc784 \ub9db\uacfc \ubca0\ub9ac-\ubbfc\ud2b8 \ub9db\uc73c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<br \/>\n*   2025\ub144 1\uc6d4: \uae00\ub85c\ubc8c \ucee4\ud53c \uccb4\uc778 &#8216;Brew &#038; Go&#8217;\ub294 \ubc14\uc05c \ud604\ub300\uc778\uc744 \uc704\ud55c \ucf5c\ub4dc\ube0c\ub8e8 \ucee4\ud53c \ub18d\ucd95\uc561 &#8216;Brew &#038; Go Concentrate&#8217;\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc9d1\uc5d0\uc11c \uac04\ud3b8\ud558\uac8c \ubb3c\uc774\ub098 \uc6b0\uc720\uc5d0 \ud76c\uc11d\ud558\uc5ec \ub9c8\uc2e4 \uc218 \uc788\uc73c\uba70, \uc624\ub9ac\uc9c0\ub110, \ubc14\ub2d0\ub77c, \ud5e4\uc774\uc990\ub11b \uc138 \uac00\uc9c0 \ud48d\ubbf8\ub85c \ub9cc\ub098\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub3d9\ud5a5\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uac74\uac15, \ud3b8\uc758\uc131, \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc911\uc2dc\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc74c\uc744 \uba85\ud655\ud788 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud2b9\ud788 \uae30\ub2a5\uc131 \uc131\ubd84\uc744 \ud568\uc720\ud55c \uc74c\ub8cc, \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uc27d\uac8c \uc12d\ucde8\ud560 \uc218 \uc788\ub294 \ud615\ud0dc\uc758 \uc81c\ud488, \uadf8\ub9ac\uace0 \ud658\uacbd\uc744 \uace0\ub824\ud55c \ud3ec\uc7a5\uc7ac \uc0ac\uc6a9\uc774 \ub450\ub4dc\ub7ec\uc9c0\ub294 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uc74c\ub8cc \uc0b0\uc5c5\uc740 \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \uc18c\ube44\uc790 \uc694\uad6c\uc5d0 \ubc1c\ub9de\ucdb0 \ub354\uc6b1 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc120\ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc989\uc11d \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758, \uc5f0\uad6c \ubc94\uc704, \uadf8\ub9ac\uace0 \uc0c1\uc138\ud55c \uc5f0\uad6c \ubc29\ubc95\ub860\uc744 \ud3ec\ud568\ud55c \uc11c\ub860\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \uac1c\uc694\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc694\uc57d:<br \/>\n\ubcf4\uace0\uc11c\uc758 \ud575\uc2ec \uc694\uc57d\uc5d0 \ub530\ub974\uba74, \uc989\uc11d \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc740 2025\ub144 \uae30\uc900 920\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub97c \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.24%\uc758 \uacac\uace0\ud55c \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 1,245\uc5b5 6\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4. \uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 2024\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728 41.22%\ub85c \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uba70 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uae30\ub2a5\uc131 \uc989\uc11d \uc74c\ub8cc \ubd80\ubb38\uc740 2030\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.23%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc5b4 \uc8fc\ubaa9\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \ud658\uacbd \ubd84\uc11d:<br \/>\n\uc2dc\uc7a5 \ub3d9\uc778\uc73c\ub85c\ub294 \ud604\ub300\uc778\uc758 \ubc14\uc05c \uc0dd\ud65c \ubc29\uc2dd\uacfc \uc2dc\uac04 \uc81c\uc57d, \uace0\ud488\uc9c8 \uc81c\ud488\uc744 \uc120\ud638\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4\ud654 \ucd94\uc138, \uc774\ub3d9 \uc911\uc5d0\ub3c4 \uac04\ud3b8\ud558\uac8c \uc12d\ucde8\ud560 \uc218 \uc788\ub294 \uc628\ub354\uace0(On-the-Go) \uc18c\ube44\uc758 \uc99d\uac00\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud601\uc2e0\uc801\uc778 \ub9db\uacfc \uac1c\uc778 \ub9de\ucda4\ud615 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694, \ud3ec\uc7a5 \uae30\uc220\uc758 \uc9c0\uc18d\uc801\uc778 \ubc1c\uc804, \uadf8\ub9ac\uace0 \uc804\uc790\uc0c1\uac70\ub798 \ucc44\ub110\uc758 \ud655\uc7a5\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\ubc18\uba74, \uc2dc\uc7a5 \uc131\uc7a5\uc5d0\ub294 \uba87 \uac00\uc9c0 \uc81c\uc57d \uc694\uc778\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc989\uc11d \uc74c\ub8cc \ubbf9\uc2a4\ub294 RTD(Ready-to-Drink) \uc74c\ub8cc\uc640\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc5d0 \uc9c1\uba74\ud574 \uc788\uc73c\uba70, \uc81c\ud55c\uc801\uc778 \uac10\uac01 \uacbd\ud5d8(\uc608: \uc2e0\uc120\ud55c \uc74c\ub8cc \ub300\ube44)\uc774 \ub2e8\uc810\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc54c\ub808\ub974\uae30 \uc720\ubc1c \ubb3c\uc9c8 \ubc0f \ud2b9\uc815 \uc2dd\uc774 \uc81c\ud55c\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uc6b0\ub824\uc640 \ud568\uaed8, \uac01\uad6d\uc758 \ub2e4\uc591\ud55c \uaddc\uc81c \uc7a5\ubcbd \ub610\ud55c \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\ubcf4\uace0\uc11c\ub294 \uc774\ub7ec\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uacf5\uae09\ub9dd \ubd84\uc11d, \uaddc\uc81c \ud658\uacbd \ud3c9\uac00, \uadf8\ub9ac\uace0 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778(\uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611, \uad6c\ub9e4\uc790 \ubc0f \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825, \ub300\uccb4\uc7ac\uc758 \uc704\ud611, \uacbd\uc7c1 \uac15\ub3c4)\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5\uc758 \uad6c\uc870\uc801 \ud2b9\uc131\uacfc \uacbd\uc7c1 \uc5ed\ud559\uc744 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58 \uae30\uc900):<br \/>\n\uc2dc\uc7a5\uc740 \ub2e4\uc591\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \uc138\ubd84\ud654\ub418\uc5b4 \uc0c1\uc138\ud55c \uc131\uc7a5 \uc608\uce21\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n*   \uc81c\ud488 \uc720\ud615\ubcc4: \ub728\uac70\uc6b4 \uc74c\ub8cc(\uc778\uc2a4\ud134\ud2b8 \ucee4\ud53c, \uc778\uc2a4\ud134\ud2b8 \ucc28, \ud56b \ucd08\ucf5c\ub9bf\/\ucf54\ucf54\uc544 \ubbf9\uc2a4, \ub9e5\uc544 \uc74c\ub8cc, \ubc00\ud06c\ud2f0 \ubbf9\uc2a4 \ub4f1), \ucc28\uac00\uc6b4 \uc74c\ub8cc(\uc544\uc774\uc2a4\ud2f0 \ubbf9\uc2a4, \ub808\ubaa8\ub124\uc774\ub4dc \ubbf9\uc2a4, \uacfc\uc77c \ub9db \uc74c\ub8cc \ubbf9\uc2a4, \uc2a4\ud3ec\uce20 \ubc0f \uc804\ud574\uc9c8 \uc74c\ub8cc \ubbf9\uc2a4 \ub4f1), \uadf8\ub9ac\uace0 \uae30\ub2a5\uc131 \uc74c\ub8cc(\ub2e8\ubc31\uc9c8\/\uc2dd\uc0ac \ub300\uccb4 \ubbf9\uc2a4, \uba74\uc5ed\ub825 \uc99d\uc9c4\uc81c, \uc5d0\ub108\uc9c0 \uc74c\ub8cc \ubbf9\uc2a4, \uc218\uba74\/\ud734\uc2dd \ubbf9\uc2a4 \ub4f1)\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<br \/>\n*   \uce74\ud14c\uace0\ub9ac\ubcc4: \uc77c\ubc18(Plain) \uc81c\ud488\uacfc \uac00\ud5a5(Flavored) \uc81c\ud488\uc73c\ub85c \uad6c\ubd84\ub429\ub2c8\ub2e4.<br \/>\n*   \ud615\ud0dc\ubcc4: \ubd84\ub9d0(Powder) \ud615\ud0dc\uc640 \uc561\uc0c1(Liquid) \ud615\ud0dc\ub85c \ub098\ub269\ub2c8\ub2e4.<br \/>\n*   \uac00\uaca9\ub300\ubcc4: \uc800\uac00(Value), \uc911\uac00(Mid-range), \ud504\ub9ac\ubbf8\uc5c4\/\uace0\uae09(Premium\/Gourmet) \uc81c\ud488\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<br \/>\n*   \uc720\ud1b5 \ucc44\ub110\ubcc4: \uc628\ud2b8\ub808\uc774\ub4dc(On-Trade)\uc640 \uc624\ud504\ud2b8\ub808\uc774\ub4dc(Off-Trade)\ub85c \uad6c\ubd84\ub418\uba70, \uc624\ud504\ud2b8\ub808\uc774\ub4dc\uc5d0\ub294 \uc288\ud37c\ub9c8\ucf13\/\ub300\ud615\ub9c8\ud2b8, \ud3b8\uc758\uc810\/\uc2dd\ub8cc\ud488\uc810, \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4 \ubc0f \uae30\ud0c0 \uc720\ud1b5 \ucc44\ub110\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<br \/>\n*   \uc9c0\uc5ed\ubcc4: \ubd81\ubbf8(\ubbf8\uad6d, \uce90\ub098\ub2e4, \uba55\uc2dc\ucf54 \ub4f1), \uc720\ub7fd(\ub3c5\uc77c, \uc601\uad6d, \uc774\ud0c8\ub9ac\uc544, \ud504\ub791\uc2a4, \uc2a4\ud398\uc778, \ub124\ub35c\ub780\ub4dc \ub4f1), \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(\uc911\uad6d, \uc778\ub3c4, \uc77c\ubcf8, \ud638\uc8fc, \ud0dc\uad6d \ub4f1), \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74(\ub0a8\uc544\ud504\ub9ac\uce74, \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544, \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8 \ub4f1), \ub0a8\ubbf8(\ube0c\ub77c\uc9c8, \uc544\ub974\ud5e8\ud2f0\ub098, \ucf5c\ub86c\ube44\uc544 \ub4f1) \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \uc9c0\uc5ed\ubcc4 \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \uc608\uce21\uc744 \uc0c1\uc138\ud788 \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc7c1 \ud658\uacbd:<br \/>\n\ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uadf8\ub9ac\uace0 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uad6c\ub3c4\ub97c \uba85\ud655\ud788 \uc81c\uc2dc\ud569\ub2c8\ub2e4. Nestle S.A., Mondelez International, Inc., Unilever PLC, Starbucks Corporation, The Kraft Heinz Company, The Coca-Cola Company, PepsiCo., Inc., Tata Consumer Products Limited, JAB Holdings (JDE Peet&#8217;s) \ub4f1 \uc989\uc11d \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \uc8fc\uc694 \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 \uc0c1\uc138 \ud504\ub85c\ud544\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac01 \uae30\uc5c5 \ud504\ub85c\ud544\uc5d0\ub294 \uae00\ub85c\ubc8c \ubc0f \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \uc0ac\uc5c5 \ubd80\ubb38, \uc7ac\ubb34 \uc815\ubcf4(\uac00\ub2a5\ud55c \uacbd\uc6b0), \uc804\ub7b5\uc801 \uc815\ubcf4, \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc8fc\uc694 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \uadf8\ub9ac\uace0 \ucd5c\uadfc \uac1c\ubc1c \uc0ac\ud56d \ub4f1\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd:<br \/>\n\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubcf8 \ubcf4\uace0\uc11c\ub294 \uc989\uc11d \uc74c\ub8cc \ubbf9\uc2a4 \uc2dc\uc7a5\uc758 \uc7a0\uc7ac\uc801\uc778 \uc131\uc7a5 \uae30\ud68c\uc640 \ud5a5\ud6c4 \ubc1c\uc804 \ubc29\ud5a5\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uba70, \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59682","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/59682"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=59682"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/59682\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=59682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=59682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=59682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}