{"id":60848,"date":"2026-02-27T11:17:08","date_gmt":"2026-02-27T11:17:08","guid":{"rendered":"https:\/\/www.globalresearch.co.kr\/insight\/retail-media-networks-market-mordor\/"},"modified":"2026-10-02T20:25:32","modified_gmt":"2026-10-02T11:25:32","slug":"retail-media-networks-market-mordor","status":"publish","type":"post","link":"https:\/\/www.globalresearch.co.kr\/insight\/retail-media-networks-market-mordor\/","title":{"rendered":"\uc138\uacc4\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc810\uc720\uc728 \ubd84\uc11d &#8211; \uc131\uc7a5 \ub3d9\ud5a5 \ubc0f \uc804\ub9dd (2026-2031\ub144)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/retail-media-networks-market-1733208292776-Retail-Media-Market.Logo-.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globalresearch.co.kr\/insight\/wp-content\/uploads\/2026\/02\/retail-media-networks-market-size-image-1771002147944.webp\" alt=\"Chart\" class=\"aligncenter size-full\" \/><\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-0\">1. \uc11c\ub860<\/p>\n<ul>\n<li class=\"toc-level-2\">1.1 \uc5f0\uad6c \uac00\uc815 \ubc0f \uc2dc\uc7a5 \uc815\uc758<\/li>\n<li class=\"toc-level-2\">1.2 \uc5f0\uad6c \ubc94\uc704<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-1\">2. \uc5f0\uad6c \ubc29\ubc95\ub860<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-2\">3. \uc8fc\uc694 \uc694\uc57d<\/p>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-3\">4. \uc2dc\uc7a5 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">4.1 \uc2dc\uc7a5 \uac1c\uc694<\/li>\n<li class=\"toc-level-2\">4.2 \uc2dc\uc7a5 \ub3d9\uc778\n<ul>\n<li class=\"toc-level-3\">4.2.1 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc6b0\uc120\uc21c\uc704\uac00 \ub0ae\uc544\uc9c0\uba74\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 RMN \uc608\uc0b0\uc744 \uac00\uc18d\ud654<\/li>\n<li class=\"toc-level-3\">4.2.2 \uc720\ub7fd\uc758 \ub0ae\uc740 \uc0c1\uac70\ub798 \ub9c8\uc9c4 \uc18d \uc18c\ub9e4\uc5c5\uccb4\uc758 \uc218\uc775\ud654 \uc555\ub825<\/li>\n<li class=\"toc-level-3\">4.2.3 \uc628\uc0ac\uc774\ud2b8 \ub514\uc9c0\ud138 \uc120\ubc18\uc73c\ub85c\uc758 \ud310\ucd09 \uc7ac\ubc30\uce58\uac00 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4<\/li>\n<li class=\"toc-level-3\">4.2.4 \ub9e4\uc7a5 \ub0b4 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uacfc \uc571\uc758 \uc634\ub2c8\ucc44\ub110 \uc5f0\ub3d9\uc774 \uc2dc\uc7a5\uc744 \uc8fc\ub3c4<\/li>\n<li class=\"toc-level-3\">4.2.5 \uc544\uc2dc\uc544\uc5d0\uc11c \ucf54\ub85c\ub09819 \uc774\ud6c4 &#8216;\ubbf8\uc158&#8217; \uc1fc\ud551\uc73c\ub85c \uc778\ud55c \uc2dd\ub8cc\ud488 \uc911\uc2ec RMN \uae09\uc99d<\/li>\n<li class=\"toc-level-3\">4.2.6 RMN DSP \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc5f4\ub9b0 \ube44\ub514\uc624 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \ucc44\ub110<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.3 \uc2dc\uc7a5 \uc81c\uc57d\n<ul>\n<li class=\"toc-level-3\">4.3.1 \ud3d0\uc1c4\ud615 \uc0dd\ud0dc\uacc4 \uc678\ubd80\uc758 \uc81c\ud55c\ub41c SKU \uc218\uc900 \uae30\uc5ec\ub3c4<\/li>\n<li class=\"toc-level-3\">4.3.2 \uc18c\ub9e4\uc5c5\uccb4 \ub0b4 \ubbf8\ub514\uc5b4 \ucee4\uba38\uc2a4 \uc778\uc7ac \ubd80\uc871\uc774 \uc2dc\uc7a5\uc744 \uc800\ud574<\/li>\n<li class=\"toc-level-3\">4.3.3 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub85c \uc778\ud55c \uc678\ubd80 \ud0c0\uac9f\ud305 \uc81c\ud55c\uc774 \uc2dc\uc7a5\uc744 \uc800\ud574<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.4 \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">4.5 \uaddc\uc81c \uc804\ub9dd<\/li>\n<li class=\"toc-level-2\">4.6 \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d\n<ul>\n<li class=\"toc-level-3\">4.6.1 \uacf5\uae09\uc5c5\uccb4\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.2 \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825<\/li>\n<li class=\"toc-level-3\">4.6.3 \uc2e0\uaddc \uc9c4\uc785\uc790\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.4 \ub300\uccb4\uc7ac\uc758 \uc704\ud611<\/li>\n<li class=\"toc-level-3\">4.6.5 \uacbd\uc7c1 \uac15\ub3c4<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">4.7 \uc8fc\uc694 \uc0ac\uc6a9 \uc0ac\ub840 \ubc0f \uc0ac\ub840 \uc5f0\uad6c<\/li>\n<li class=\"toc-level-2\">4.8 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uac70\uc2dc \uacbd\uc81c \ub3d9\ud5a5 \ud3c9\uac00<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-4\">5. \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21 (\uac00\uce58)<\/p>\n<ul>\n<li class=\"toc-level-2\">5.1 \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.1.1 \ub9e4\uc7a5 \ub0b4<\/li>\n<li class=\"toc-level-3\">5.1.2 \uc628\ub77c\uc778<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.2 \uad11\uace0 \ud615\uc2dd\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.2.1 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.2.2 \uac80\uc0c9 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.2.3 \ube44\ub514\uc624 \uad11\uace0<\/li>\n<li class=\"toc-level-3\">5.2.4 \ub124\uc774\ud2f0\ube0c \uad11\uace0<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.3 \ud50c\ub7ab\ud3fc \uc720\ud615\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.3.1 \uc18c\ub9e4\uc5c5\uccb4 \uc18c\uc720 \ub124\ud2b8\uc6cc\ud06c<\/li>\n<li class=\"toc-level-3\">5.3.2 \uc81c3\uc790 \ub124\ud2b8\uc6cc\ud06c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.4 \uc0b0\uc5c5 \ubd84\uc57c\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.4.1 \uc18c\ube44\uc7ac (CPG)<\/li>\n<li class=\"toc-level-3\">5.4.2 \uc804\uc790\uc81c\ud488 \ubc0f \uae30\uc220<\/li>\n<li class=\"toc-level-3\">5.4.3 \uc758\ub958 \ubc0f \ud328\uc158<\/li>\n<li class=\"toc-level-3\">5.4.4 \uc2dd\ub8cc\ud488 \ubc0f \uc74c\uc2dd \ubc30\ub2ec<\/li>\n<li class=\"toc-level-3\">5.4.5 \ubbf8\uc6a9 \ubc0f \uac1c\uc778 \uad00\ub9ac<\/li>\n<li class=\"toc-level-3\">5.4.6 \uae30\ud0c0 \uc0b0\uc5c5 \ubd84\uc57c<\/li>\n<\/ul>\n<\/li>\n<li class=\"toc-level-2\">5.5 \uc9c0\uc5ed\ubcc4\n<ul>\n<li class=\"toc-level-3\">5.5.1 \ubd81\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.1.1 \ubbf8\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.1.2 \uce90\ub098\ub2e4<\/li>\n<li class=\"toc-level-4\">5.5.1.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-3\">5.5.2 \uc720\ub7fd<\/li>\n<li class=\"toc-level-4\">5.5.2.1 \uc601\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.2.2 \ub3c5\uc77c<\/li>\n<li class=\"toc-level-4\">5.5.2.3 \ud504\ub791\uc2a4<\/li>\n<li class=\"toc-level-4\">5.5.2.4 \uc774\ud0c8\ub9ac\uc544<\/li>\n<li class=\"toc-level-4\">5.5.2.5 \uc2a4\ud398\uc778<\/li>\n<li class=\"toc-level-4\">5.5.2.6 \uae30\ud0c0 \uc720\ub7fd<\/li>\n<li class=\"toc-level-3\">5.5.3 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-4\">5.5.3.1 \uc911\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.2 \uc77c\ubcf8<\/li>\n<li class=\"toc-level-4\">5.5.3.3 \uc778\ub3c4<\/li>\n<li class=\"toc-level-4\">5.5.3.4 \ub300\ud55c\ubbfc\uad6d<\/li>\n<li class=\"toc-level-4\">5.5.3.5 \uae30\ud0c0 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591<\/li>\n<li class=\"toc-level-3\">5.5.4 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-4\">5.5.4.1 \ube0c\ub77c\uc9c8<\/li>\n<li class=\"toc-level-4\">5.5.4.2 \uc544\ub974\ud5e8\ud2f0\ub098<\/li>\n<li class=\"toc-level-4\">5.5.4.3 \uba55\uc2dc\ucf54<\/li>\n<li class=\"toc-level-4\">5.5.4.4 \uae30\ud0c0 \ub0a8\ubbf8<\/li>\n<li class=\"toc-level-3\">5.5.5 \uc911\ub3d9<\/li>\n<li class=\"toc-level-4\">5.5.5.1 \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8<\/li>\n<li class=\"toc-level-4\">5.5.5.2 \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544<\/li>\n<li class=\"toc-level-4\">5.5.5.3 \ud280\ub974\ud0a4\uc608<\/li>\n<li class=\"toc-level-4\">5.5.5.4 \uae30\ud0c0 \uc911\ub3d9<\/li>\n<li class=\"toc-level-3\">5.5.6 \uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.6.1 \ub0a8\uc544\ud504\ub9ac\uce74<\/li>\n<li class=\"toc-level-4\">5.5.6.2 \uae30\ud0c0 \uc544\ud504\ub9ac\uce74<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-5\">6. \uacbd\uc7c1 \ud658\uacbd<\/p>\n<ul>\n<li class=\"toc-level-2\">6.1 \uc2dc\uc7a5 \uc9d1\uc911\ub3c4<\/li>\n<li class=\"toc-level-2\">6.2 \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784<\/li>\n<li class=\"toc-level-2\">6.3 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d<\/li>\n<li class=\"toc-level-2\">6.4 \uae30\uc5c5 \ud504\ub85c\ud544 (\uae00\ub85c\ubc8c \uc218\uc900 \uac1c\uc694, \uc2dc\uc7a5 \uc218\uc900 \uac1c\uc694, \ud575\uc2ec \ubd80\ubb38, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc7ac\ubb34 \uc815\ubcf4, \uc804\ub7b5 \uc815\ubcf4, \uc8fc\uc694 \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc21c\uc704\/\uc810\uc720\uc728, \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4, \ucd5c\uadfc \uac1c\ubc1c \ud3ec\ud568)\n<ul>\n<li class=\"toc-level-3\">6.4.1 Amazon.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.2 Walmart Inc.<\/li>\n<li class=\"toc-level-3\">6.4.3 Target Corporation (Roundel)<\/li>\n<li class=\"toc-level-3\">6.4.4 Kroger Co. (Kroger Precision Marketing)<\/li>\n<li class=\"toc-level-3\">6.4.5 Albertsons Companies, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.6 The Home Depot, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.7 Wayfair LLC<\/li>\n<li class=\"toc-level-3\">6.4.8 Best Buy Co., Inc.<\/li>\n<li class=\"toc-level-3\">6.4.9 eBay Inc.<\/li>\n<li class=\"toc-level-3\">6.4.10 Instacart (Maplebear Inc.)<\/li>\n<li class=\"toc-level-3\">6.4.11 Criteo SA<\/li>\n<li class=\"toc-level-3\">6.4.12 Inter IKEA Systems B.V.<\/li>\n<li class=\"toc-level-3\">6.4.13 Costco Wholesale Corporation<\/li>\n<li class=\"toc-level-3\">6.4.14 Carrefour SA<\/li>\n<li class=\"toc-level-3\">6.4.15 Alibaba Group Holding Ltd.<\/li>\n<li class=\"toc-level-3\">6.4.16 JD.com, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.17 Ahold Delhaize N.V.<\/li>\n<li class=\"toc-level-3\">6.4.18 Tesco PLC<\/li>\n<li class=\"toc-level-3\">6.4.19 Rakuten Group, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.20 Meijer, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.21 Lowe\u2019s Companies, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.22 Coles Group Limited<\/li>\n<li class=\"toc-level-3\">6.4.23 Woolworths Group Limited<\/li>\n<li class=\"toc-level-3\">6.4.24 Walgreens Boots Alliance, Inc.<\/li>\n<li class=\"toc-level-3\">6.4.25 CP ALL Public Co. Ltd. (Lotus\u2019s)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"toc-level-1 toc-content-heading\" id=\"toc-content-heading-6\">7. \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5 \uac1c\uc694 (2026-2031)<\/p>\n<p>1. \uc11c\ub860 \ubc0f \uc2dc\uc7a5 \uc804\ub9dd<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5\uc740 2020\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0\uc758 \uc5f0\uad6c \uae30\uac04\uc744 \ud3ec\ud568\ud558\uba70, 2025\ub144 240.1\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2026\ub144 255.3\uc5b5 \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud558\uace0, 2031\ub144\uc5d0\ub294 347.3\uc5b5 \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud558\uc5ec 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960(CAGR) 6.35%\ub97c \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc790\uc0ac \uc18c\uc720\uc758 \ub514\uc9c0\ud138 \uc790\uc0b0\uc744 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub85c \uc804\ud658\ud558\uace0, \uc778\uc99d\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130, \uc815\ubc00 \ud0c0\uac9f\ud305, \ud3d0\uc1c4\ud615 \uce21\uc815(closed-loop measurement)\uc744 \ud65c\uc6a9\ud558\ub294 \ub370\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \uc1fc\ud551\uc758 \uc99d\uac00, \ud2b8\ub808\uc774\ub4dc \ud504\ub85c\ubaa8\uc158 \uc608\uc0b0\uc758 \ub514\uc9c0\ud138 \uc804\ud658, \ube44\ub514\uc624 \ud615\uc2dd\uc758 \ub9e4\ub825 \uc99d\ub300 \ub4f1\uc774 \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc774 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc73c\ub098, \uc6d4\ub9c8\ud2b8, \ud0c0\uac9f \ubc0f \uc804 \uc138\uacc4 \uc2dd\ub8cc\ud488 \uccb4\uc778\ub4e4\uc758 \ub124\ud2b8\uc6cc\ud06c \ucd9c\uc2dc \uac00\uc18d\ud654\ub85c \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uacfc\uc758 \uc804\ub7b5\uc801 \uc81c\ud734\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ucee4\ub125\ud2f0\ub4dc TV \ud658\uacbd\uc73c\ub85c \ud655\uc7a5\ud558\uc5ec, \uad11\uace0\uc8fc\ub4e4\uc774 \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub118\uc5b4\uc120 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uba74\uc11c\ub3c4 \uc131\uacfc \uce21\uc815\uc758 \ud655\uc2e4\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5\uc744 \uc720\ud615(\uc778\uc2a4\ud1a0\uc5b4, \uc628\ub77c\uc778), \uad11\uace0 \ud615\uc2dd(\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uac80\uc0c9 \uad11\uace0 \ub4f1), \ud50c\ub7ab\ud3fc \uc720\ud615(\ub9ac\ud14c\uc77c\ub7ec \uc18c\uc720 \ub124\ud2b8\uc6cc\ud06c, \uc11c\ub4dc\ud30c\ud2f0 \ub124\ud2b8\uc6cc\ud06c), \uc0b0\uc5c5 \uc218\uc9c1(\uc18c\ube44\uc7ac(CPG), \uc804\uc790\uc81c\ud488 \ubc0f \uae30\uc220 \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \ubd84\uc11d\ud569\ub2c8\ub2e4. \ubd81\ubbf8\ub294 \uac00\uc7a5 \ud070 \uc2dc\uc7a5\uc774\uba70, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc740 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc2dc\uc7a5\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9d1\uc911\ub3c4\ub294 \uc911\uac04 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n<p>2. \uc8fc\uc694 \uc2dc\uc7a5 \uc138\ubd84\ud654 \ubd84\uc11d<\/p>\n<p>*   \uc720\ud615\ubcc4 \ubd84\uc11d:<br \/>\n    *   \uc628\ub77c\uc778: 2025\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 77.35%\ub97c \ucc28\uc9c0\ud558\uba70 \uc120\ub450\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc628\ub77c\uc778 \ucc44\ub110\uc758 \uc120\uc810 \ud6a8\uacfc\uc640 \ud48d\ubd80\ud55c \uc1fc\ud551\uac1d \ud589\ub3d9 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc120\ubc18\uc740 \uc0c1\uc2dc \uc6b4\uc601\ub418\uba70 \uc131\uacfc \uce21\uc815\uc774 \uac00\ub2a5\ud55c \ub9e4\uccb4\ub85c \uc790\ub9ac \uc7a1\uc558\uace0, \ub300\ubd80\ubd84\uc758 \ud1b5\ud569 \ucea0\ud398\uc778\uc758 \ud575\uc2ec \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<br \/>\n    *   \uc778\uc2a4\ud1a0\uc5b4: 2031\ub144\uae4c\uc9c0 11.62%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. CVS \ubbf8\ub514\uc5b4 \uc775\uc2a4\uccb4\uc778\uc9c0\uc640 \uac19\uc740 \ucd08\uae30 \ub3c4\uc785 \uae30\uc5c5\ub4e4\uc740 \uc778\ud130\ub799\ud2f0\ube0c \uc5d4\ub4dc\ucea1, \uc624\ub514\uc624 \uba54\uc2dc\uc9d5, AI \uce74\ud2b8 \ub4f1\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc601\ud5a5\ub825\uc758 \uc21c\uac04\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uad6c\ub9e4 \uacb0\uc815 \uc9c0\uc810\uacfc\uc758 \uadfc\uc811\uc131 \ubc0f \ub85c\uc5f4\ud2f0 \uc2a4\uce94\uc744 \ud1b5\ud55c \uadc0\uc18d \uaca9\ucc28 \ud574\uc18c \uac00\ub2a5\uc131\uc744 \ub192\uc774 \ud3c9\uac00\ud569\ub2c8\ub2e4. \ubb3c\ub9ac\uc801 \ud658\uacbd \ub610\ud55c \uc628\ub77c\uc778 \ud559\uc2b5(\ud788\ud2b8\ub9f5 \ubd84\uc11d, A\/B \ud14c\uc2a4\ud2b8)\uc758 \uc774\uc810\uc744 \ud65c\uc6a9\ud558\uba70, \uace0\uc815 \uc694\uae08 \uac04\ud310\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc5d4\ub4dc\ud3ec\uc778\ud2b8\ub85c \uc9c4\ud654\ud558\uc5ec \uc634\ub2c8\ucc44\ub110 \ube48\ub3c4 \uc81c\uc5b4 \ubc0f \uc815\ubc00\ud55c \ub9e4\uc7a5 \uc218\uc900\uc758 \uc601\ud5a5\ub825\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc608\uc0b0\uc744 \uc720\uce58\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>*   \uad11\uace0 \ud615\uc2dd\ubcc4 \ubd84\uc11d:<br \/>\n    *   \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0: 2025\ub144 \ub9e4\ucd9c\uc758 44.55%\ub97c \ucc28\uc9c0\ud558\uba70, \uac80\uc0c9 \uacb0\uacfc, \uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0, \ud648\ud398\uc774\uc9c0 \ub4f1 \ub2e4\uc591\ud55c \ud65c\uc6a9\uc131\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4. \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC) \ubc0f 1\ucc9c\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9(CPM) \ubaa8\ub378\uc774 \uc5ec\uc804\ud788 \uc9c0\ubc30\uc801\uc774\uba70, \uc989\uac01\uc801\uc778 \ud2b8\ub798\ud53d\uacfc \ud310\ub9e4 \uc2e0\ud638\ub97c \uc6d0\ud558\ub294 \uc131\uacfc \uc911\uc2ec \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub9e4\ub825\uc801\uc785\ub2c8\ub2e4.<br \/>\n    *   \ube44\ub514\uc624 \uad11\uace0: \ube44\ub85d \ud604\uc7ac \uc810\uc720\uc728\uc740 \uc791\uc9c0\ub9cc, 2031\ub144\uae4c\uc9c0 11.78%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \uae09\uc99d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uae4a\uc774\uc640 \ube0c\ub79c\ub4dc \uad6c\ucd95 \uc5ed\ub7c9\uc744 \ub354\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc9e7\uc740 \ud615\uc2dd\uc758 \uc1fc\ud551 \uac00\ub2a5\ud55c \ud074\ub9bd\uacfc \ud1b5\ud569 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc \uc1fc\ucf00\uc774\uc2a4\ub97c \ub3c4\uc785\ud558\uc5ec \uccb4\ub958 \uc2dc\uac04\uacfc \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \uac80\uc0c9 \uad11\uace0: \uad6c\ub9e4 \uc758\ub3c4\uac00 \uba85\ud655\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uad6c\uc870\uc5d0\uc11c \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub294 \uac01 \uc1fc\ud551\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \ub3d9\uc801 \uc81c\ud488 \uceec\ub809\uc158\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud29c\ub514\uc624\uc640 \uac19\uc740 \uc0dd\uc131\ud615 AI \ub3c4\uad6c\ub294 \uad11\uace0 \uc81c\uc791 \uc7a5\ubcbd\uc744 \ub0ae\ucdb0 \ube0c\ub79c\ub4dc\uac00 \uc81c\ud488 \uac00\uc6a9\uc131, \uacc4\uc808\uc801 \uc694\uc18c, \uc7a0\uc7ac \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ucdb0 \uad11\uace0 \ubc84\uc804\uc744 \uc2e0\uc18d\ud558\uac8c \ubc18\ubcf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>*   \ud50c\ub7ab\ud3fc \uc720\ud615\ubcc4 \ubd84\uc11d:<br \/>\n    *   \ub9ac\ud14c\uc77c\ub7ec \uc18c\uc720 \ub124\ud2b8\uc6cc\ud06c: 2025\ub144 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 67.45%\ub97c \ucc28\uc9c0\ud558\uba70 \uc9c0\ubc30\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub3c5\uc810\uc801\uc778 \uad6c\ub9e4 \ub370\uc774\ud130 \uc811\uadfc\uc131\uacfc \uc131\uacfc \uac80\uc99d \ub2a5\ub825\uc5d0 \ud798\uc785\uc740 \ubc14\uac00 \ud07d\ub2c8\ub2e4. \ub610\ud55c, \ub9c8\uc9c4\uc774 \ub0ae\uc740 \ud575\uc2ec \uc0ac\uc5c5 \uc6b4\uc601 \uc18d\uc5d0\uc11c \uace0\ub9c8\uc9c4 \ub2e4\uac01\ud654 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc11c\ub4dc\ud30c\ud2f0 \uc560\uadf8\ub9ac\uac8c\uc774\ud130: 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 9.07%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud569\ud558\uc5ec \uad11\uace0\uc8fc\ub4e4\uc758 \ud30c\ud3b8\ud654 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624(Criteo)\uc640 \uac19\uc740 \uae30\uc5c5\ub4e4\uc740 AI \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9ac\ud14c\uc77c\ub7ec \uac04 \uc81c\ud488 \uc120\ud638\ub3c4\ub97c \uc608\uce21\ud558\uace0, \uac01 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ub370\uc774\ud130 \ub808\uc774\ud06c\uc5d0 \uc9c1\uc811 \uc811\uadfc\ud558\uc9c0 \uc54a\uace0\ub3c4 \ucd5c\uc801\ud654\ub97c \uac15\ud654\ud569\ub2c8\ub2e4.<br \/>\n    *   \uacbd\uc7c1 \uc5ed\ud559\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc \ubaa8\ub378\ub85c \uc804\ud658\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6d4\ub9c8\ud2b8\uc640 \ud0c0\uac9f\uc740 \ub370\uc774\ud130 \uad00\ub9ac\ub97c \ub0b4\ubd80\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc2b9\uc778\ub41c DSP\ub97c \ud1b5\ud574 \ud30c\uc774\ud504\ub97c \uac1c\ubc29\ud558\uc5ec \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uad11\uace0\uc8fc \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc720\uc5f0\uc131\uc744 \uc18d\ub3c4\uc640 \ub9de\ubc14\uafb8\uba70 \ud480\uc2a4\ud0dd \uae30\uc220\uc744 \uc544\uc6c3\uc18c\uc2f1\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc758 \ud575\uc2ec\uc740 \uce21\uc815 \ud22c\uba85\uc131\uacfc \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \uace0\ub824\ud55c \ub370\uc774\ud130 \ud611\uc5c5\uc744 \uc704\ud55c \ud074\ub9b0\ub8f8 \ud65c\uc6a9 \ub2a5\ub825\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>*   \uc0b0\uc5c5 \uc218\uc9c1\ubcc4 \ubd84\uc11d:<br \/>\n    *   \uc18c\ube44\uc7ac(CPG): 2025\ub144 \uc9c0\ucd9c\uc758 25.75%\ub97c \ucc28\uc9c0\ud558\uba70, \uc1fc\ud37c \ub9c8\ucf00\ud305 \ubc0f \ub9ac\ud14c\uc77c\ub7ec \ud611\uc5c5\uc758 \uc624\ub79c \uc5ed\uc0ac\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. CPG \ube0c\ub79c\ub4dc\ub294 \uace0\uae09 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc2e0\uc81c\ud488 \ucd9c\uc2dc, \uacc4\uc808 \ud504\ub85c\ubaa8\uc158, \uc7a5\ubc14\uad6c\ub2c8 \uad6c\ucd95 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<br \/>\n    *   \ubdf0\ud2f0 \ubc0f \ud37c\uc2a4\ub110 \ucf00\uc5b4: 9.39%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ud48d\ubd80\ud55c \uc774\ubbf8\uc9c0, \ud29c\ud1a0\ub9ac\uc5bc \ube44\ub514\uc624, \ub192\uc740 \ucd1d\ub9c8\uc9c4\uc774 \uc0c1\uc704 \ud37c\ub110 \ud22c\uc790(upper-funnel investment)\ub97c \uc815\ub2f9\ud654\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \ub9ac\ud14c\uc77c\ub7ec \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0c9\uc0c1 \uc120\ud0dd \ubc0f \uac1c\uc778\ud654\ub41c \ub8e8\ud2f4\uc744 \uac1c\uc120\ud558\uace0 \uc804\ud658\uc728\uacfc \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc785\ub2c8\ub2e4.<br \/>\n    *   \uc804\uc790\uc81c\ud488 \ubc0f \uae30\uc220 \ube0c\ub79c\ub4dc: \ube44\uad50 \uc5d4\uc9c4\uacfc \uc0c1\uc138 \uc2a4\ud399 \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2e0\uc911\ud55c \uad6c\ub9e4\ub97c \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<br \/>\n    *   \uc2dd\ub8cc\ud488 \ubc0f \uc74c\uc2dd \ubc30\ub2ec \uc560\ud50c\ub9ac\ucf00\uc774\uc158: \ud3b8\uc758\uc131 \uc911\uc2ec\uc758 \uad6c\ub9e4\uc5d0\uc11c \uc9c0\ubc30\uc801\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud0c0\uce74\ud2b8\uc758 \uad11\uace0\ub294 2024\ub144 3\ubd84\uae30 \ub9e4\ucd9c\uc758 3\ubd84\uc758 1 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n    *   \uc758\ub958 \ubc0f \ud328\uc158 \ud310\ub9e4\uc790: \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc774\ubbf8\uc9c0\uc640 \uac00\uc0c1 \ucc29\uc6a9 \uae30\ub2a5\uc744 \ud1b5\ud569\ud558\uc5ec \uc601\uac10\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uba70, \uad6c\ub9e4 \uacbd\ub85c \uc804\ubc18\uc5d0 \uac78\uccd0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uad00\ub828\uc131\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>3. \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\uc778<\/p>\n<p>*   \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc6b0\uc120\uc21c\uc704 \ud558\ub77d \ubc0f \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131 \uc99d\ub300: \uad6c\uae00\uc758 \ucfe0\ud0a4 \uc9c0\uc6d0 \uc911\ub2e8 \uc5f0\uae30 \uacb0\uc815\uc740 \uc624\ud788\ub824 \uad11\uace0\uc8fc\ub4e4\uc774 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc81c\uacf5\ud558\ub294 \ud655\uc815\uc801(deterministic) \uc7a0\uc7ac \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub824\ub294 \uae34\uae09\uc131\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc790\uc0ac \uc81c\ud488\uc774 \ub9ac\ud14c\uc77c\ub7ec\uc5d0 \ub4f1\ub85d\ub418\uc5b4 \uc788\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uace0\ud488\uc9c8 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc704\ud574 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0 \ub178\ucd9c\uacfc \uac80\uc99d\ub41c \uac70\ub798\ub97c \uac70\uc758 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub9e4\uce6d\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc740 \uae30\uc874 \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \ub530\ub77c\uc62c \uc218 \uc5c6\ub294 \ub9e4\ub825\uc785\ub2c8\ub2e4. \ubd81\ubbf8 \uc1fc\ud551\uac1d\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uc870\uc0ac\ud558\uace0 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c, \uad11\uace0\uc8fc\ub4e4\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc5ec\uc815\uc744 \ud1b5\ud569\ud558\uace0 \uc9c0\ucd9c \ud6a8\uacfc\ub97c \uac80\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uc218\uc775\ud654 \uc555\ub825: \uc720\ub7fd \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ud575\uc2ec \uc218\uc775\uc131\uc744 \uc7a0\uc2dd\ud558\ub294 \uc555\ucd95\ub41c \ubb3c\ub958 \uacbd\uc81c\uc5d0 \uc9c1\uba74\ud558\uc5ec, 50-70%\uc758 \uc601\uc5c5 \ub9c8\uc9c4\uc744 \uc81c\uacf5\ud558\ub294 \ubbf8\ub514\uc5b4 \uc218\uc775\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd \uc9c0\uc5ed\uc758 \uad11\uace0 \uc9c0\ucd9c\uc740 2026\ub144 223\uc5b5 \uc720\ub85c(241\uc5b5 \ub2ec\ub7ec)\uc5d0\uc11c 2028\ub144 313\uc5b5 \uc720\ub85c(338\uc5b5 \ub2ec\ub7ec)\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \ucd94\uac00 \uc218\uc775\uc740 \uccb4\uc778\ub4e4\uc774 \uac00\uaca9 \uacbd\uc7c1\ub825, \ubb3c\ub958 \uc5c5\uadf8\ub808\uc774\ub4dc, \ub85c\uc5f4\ud2f0 \ud601\uc2e0\uc5d0 \uc7ac\ud22c\uc790\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud14c\uc2a4\ucf54(Tesco)\uc640 \uae4c\ub974\ud478(Carrefour)\uc640 \uac19\uc740 \uc2dd\ub8cc\ud488 \uccb4\uc778\ub4e4\uc740 AI\ub97c \ub85c\uc5f4\ud2f0 \uae30\ubc18 \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc608\uace0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ud2b8\ub808\uc774\ub4dc \ud504\ub85c\ubaa8\uc158 \uc608\uc0b0\uc758 \uc628\uc0ac\uc774\ud2b8 \ub514\uc9c0\ud138 \uc120\ubc18\uc73c\ub85c\uc758 \uc7ac\ubc30\uce58: \ub9c8\ucf00\ud130\ub4e4\uc740 \uae30\uc874\uc758 \uc1fc\ud37c \ubc0f \ud2b8\ub808\uc774\ub4dc \uc608\uc0b0\uc744 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub85c \uc804\ud658\ud558\uace0 \uc788\uc73c\uba70, \uc885\uc774 \ucfe0\ud3f0\uacfc \uc5d4\ub4dc\ucea1\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ub418\ub294 \ub3d9\uc801 \ubc30\ub108\ub85c \ub300\uccb4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc7ac\uace0, \uacbd\uc7c1\uc0ac \uc6c0\uc9c1\uc784, \uc0c1\ud669\ubcc4 \ub370\uc774\ud130\uc5d0 \ub530\ub77c \ud504\ub85c\ubaa8\uc158\uc744 \uc720\uc5f0\ud558\uac8c \uc6b4\uc601\ud560 \uc218 \uc788\uc73c\uba70, \uba87 \uc2dc\uac04 \ub0b4\uc5d0 SKU \uc218\uc900\uc758 \ud6a8\uacfc \ubd84\uc11d\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc120\ubc18\uc758 \ubc18\uc751\uc131\uacfc \uc131\uacfc \ud22c\uba85\uc131\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uad6c\ub9e4 \uc2dc\uc810\uc758 \ud575\uc2ec \ud65c\uc131\ud654 \ucc44\ub110\ub85c \ud655\uace0\ud788 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc778\uc2a4\ud1a0\uc5b4 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0 \ubc0f \uc571\uc758 \uc634\ub2c8\ucc44\ub110 \uc5f0\ub3d9: \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ubaa8\ubc14\uc77c \uc571, \uc2a4\ub9c8\ud2b8 \uce74\ud2b8, \ucee4\ub125\ud2f0\ub4dc \uc2a4\ud06c\ub9b0\uc744 \ub9e4\uc7a5 \ub808\uc774\uc544\uc6c3\uc5d0 \ud1b5\ud569\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc804\uc220\uc744 \ub9e4\uc7a5 \ud1b5\ub85c\uae4c\uc9c0 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc2a4\ud1a0\uc5b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 2028\ub144\uae4c\uc9c0 \uc628\ub77c\uc778 \uc131\uc7a5\uc744 \ub2a5\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc774 \uacbd\ud5d8\uc801 \ucc38\uc5ec\uc640 \ud655\uc815\uc801 \uce21\uc815\uc744 \uacb0\ud569\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\ub85c \ubcc0\ubaa8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. CVS, \uba54\uc774\uc2dc\uc2a4(Macy\u2019s), \uc8fc\ud0dd \uac1c\ub7c9 \uccb4\uc778\ub4e4\uc740 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ubc29\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \ubc1c\uae38\uc744 \uc218\uc775\ud654\ud558\ub294 \uad11\uace0 \ubc30\uce58\ub97c \ud050\ub808\uc774\uc158\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \ucf54\ub85c\ub09819 \uc774\ud6c4 \uc544\uc2dc\uc544 \uc9c0\uc5ed \uc2dd\ub8cc\ud488 \uc911\uc2ec RMN\uc758 \uae09\uc99d: \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uc774\ud6c4 &#8216;\ubbf8\uc158 \uc1fc\ud551&#8217; \ud2b8\ub80c\ub4dc\uc5d0 \ub530\ub77c \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c \uc2dd\ub8cc\ud488 \uc911\uc2ec\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\uac00 \uae09\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   RMN DSP \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud55c \ube44\ub514\uc624 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \ucc44\ub110 \uac1c\ubc29: DSP \ud30c\ud2b8\ub108\uc2ed\uc740 \ube44\ub514\uc624 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \uad11\uace0\ub97c \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>4. \uc2dc\uc7a5 \uc81c\uc57d \uc694\uc778<\/p>\n<p>*   &#8216;\ud3d0\uc1c4\ud615 \uc0dd\ud0dc\uacc4(Walled Gardens)&#8217; \uc678\ubd80 SKU \uc218\uc900 \uae30\uc5ec\ub3c4 \uc81c\ud55c: \uac01 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc790\uccb4 \uce21\uc815 \uc9c0\ud45c\uc640 \uc2dd\ubcc4\uc790\ub97c \ubcf4\ud638\ud558\uc5ec \ud50c\ub7ab\ud3fc \uac04 \ube44\uad50 \uac00\ub2a5\uc131\uc744 \uc800\ud574\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud569\ud558\uace0 \uc131\uacfc\ub97c \ubca4\uce58\ub9c8\ud0b9\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc73c\uba70, \uc608\uc0b0 \ud30c\ud3b8\ud654\uc758 \uc704\ud5d8\uc5d0 \uc9c1\uba74\ud569\ub2c8\ub2e4. \uc0b0\uc5c5 \ud45c\uc900\uc774 \uc5c6\uc73c\uba74 \ube0c\ub79c\ub4dc\ub294 \uc11c\ub85c \ub2e4\ub978 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc5f0\uacb0\ud574\uc57c \ud558\ubbc0\ub85c \uc758\uc0ac \uacb0\uc815 \uc8fc\uae30\uac00 \uae38\uc5b4\uc9c0\uace0 \uaddc\ubaa8 \ud655\uc7a5\uc774 \uc81c\ud55c\ub429\ub2c8\ub2e4.<br \/>\n*   \ub9ac\ud14c\uc77c\ub7ec \ub0b4\ubd80 \ubbf8\ub514\uc5b4-\ucee4\uba38\uc2a4 \uc778\uc7ac \ubd80\uc871: \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uba38\ucc9c\ub2e4\uc774\uc9d5 \uacbd\uc81c\ud559\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc6b4\uc601\uc5d0 \ubaa8\ub450 \ub2a5\uc219\ud55c \uc804\ubb38\uac00\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uacbd\uc7c1\ud569\ub2c8\ub2e4. \uc778\uc7ac \ubd80\uc871\uc740 \uc778\uac74\ube44\ub97c \uc0c1\uc2b9\uc2dc\ud0a4\uace0 \ub85c\ub4dc\ub9f5 \uc2e4\ud589\uc744 \uc9c0\uc5f0\uc2dc\ud0a4\uba70, \ud2b9\ud788 \uc9c0\uc5ed \uccb4\uc778\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\uc774 \ub9c8\uc9c4\uacfc \ub370\uc774\ud130 \uc8fc\uad8c\uc744 \uc18d\ub3c4\uc640 \ub9de\ubc14\uafb8\uba70 \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc544\uc6c3\uc18c\uc2f1\ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc758\uc874\uc131\uc740 \uc7a5\uae30\uc801\uc778 \ucc28\ubcc4\ud654\ub97c \uc81c\ud55c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub85c \uc778\ud55c \uc624\ud504\uc0ac\uc774\ud2b8 \ud0c0\uac9f\ud305 \uc81c\ud55c: \uc720\ub7fd\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc624\ud504\uc0ac\uc774\ud2b8 \ud0c0\uac9f\ud305\uc744 \uc81c\ud55c\ud558\uc5ec \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<p>5. \uc9c0\uc5ed\ubcc4 \ubd84\uc11d<\/p>\n<p>*   \ubd81\ubbf8: 2025\ub144 \uc9c0\ucd9c\uc758 36.62%\ub97c \ucc28\uc9c0\ud558\uba70, \uc544\ub9c8\uc874 \uad11\uace0\uc758 \uaddc\ubaa8\uc640 \uc6d4\ub9c8\ud2b8 \ucee4\ub125\ud2b8\uc758 \ube60\ub978 \uc131\uc7a5\uc5d0 \ud798\uc785\uc5b4 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\uc5ed\uc758 \ubc1c\uc804\ub41c \uc804\uc790\uc0c1\uac70\ub798 \uce68\ud22c\uc728\uacfc \uc815\uad50\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc778\ud504\ub77c\ub294 \ucee4\ub125\ud2f0\ub4dc TV \ubc0f \ub85c\uc5f4\ud2f0 \ub370\uc774\ud130 \ud655\uc7a5 \ubd84\uc57c\uc5d0\uc11c \ube60\ub978 \uc2e4\ud5d8\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc0c1\ud488 \uad6c\uc0c9\ub9cc\ud07c\uc774\ub098 \ubbf8\ub514\uc5b4 \uc5ed\ub7c9\uc73c\ub85c \uacbd\uc7c1\ud558\uba70, \uc6d4\ub9c8\ud2b8\ub294 2024\ub144 44\uc5b5 \ub2ec\ub7ec\uc758 \uad11\uace0 \uc218\uc775\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5 \uaddc\ubaa8\ub294 \uc2dd\ub8cc\ud488, \uc57d\uad6d, \uc804\ubb38 \uccb4\uc778\ub4e4\uc774 \uc0c8\ub85c \uad6c\ucd95\ub41c \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd9c\uc2dc\ud558\uba74\uc11c \ub354\uc6b1 \ud655\ub300\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uce21\uc815\uc758 \uc5c4\uaca9\ud568\uacfc \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8\uc5d0\uc11c\uc758 \ucc28\ubcc4\ud654\ub97c \uc704\ud55c \uacbd\uc7c1\uc774 \uc2ec\ud654\ub420 \uac83\uc785\ub2c8\ub2e4.<br \/>\n*   \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591: 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub978 7.44%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc785\ub2c8\ub2e4. \uc911\uad6d\uc758 \uc54c\ub9ac\ubc14\ubc14\uc640 JD.com\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ud655\uace0\ud55c \uc0dd\ud0dc\uacc4\uac00 \ubaa8\ub378\uc744 \ud615\uc131\ud558\uace0 \uc788\uc73c\uba70, \uc778\ub3c4\uc758 \ud50c\ub9bd\uce74\ud2b8(Flipkart)\uc640 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \uc1fc\ud53c(Shopee), \ub77c\uc790\ub2e4(Lazada)\uac00 \uc9c0\uc5ed \uc804\ubc18\uc758 \ud655\uc7a5\uc744 \ucd09\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ucee4\uba38\uc2a4 \uc735\ud569, \ubaa8\ubc14\uc77c \uc9c0\uac11, \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc \ud310\ub9e4\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc758 \uada4\uc801\uc744 \ucc28\ubcc4\ud654\ud558\uba70, \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ubc1c\uacac\uc5d0\uc11c \uacb0\uc81c\uae4c\uc9c0 \uc6d0\ud65c\ud55c \ud37c\ub110\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud55c\uad6d\uacfc \uc77c\ubcf8\uc758 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc2e4\uc2dc\uac04 \uc1fc\ud551\uac1d \uc6d0\uaca9 \uce21\uc815 \ub370\uc774\ud130\ub97c \uad11\uace0 \uc758\uc0ac \uacb0\uc815\uc5d0 \ud65c\uc6a9\ud558\ub294 \uc790\uc728 \ub9e4\uc7a5 \uae30\uc220\uc744 \uc2e4\ud5d8\ud558\uba70 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n*   \uc720\ub7fd: \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud22c\uc790\ub294 2028\ub144\uae4c\uc9c0 313\uc5b5 \uc720\ub85c(338\uc5b5 \ub2ec\ub7ec)\ub85c \ub450 \ubc30 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc0c1\ud669\ubcc4 \ubc0f \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc804\ub7b5\uc744 \uc6b0\uc120\uc2dc\ud558\uba70, \ud22c\uba85\uc131\uacfc \uaddc\uc815 \uc900\uc218\ub97c \uc870\ud654\uc2dc\ud0a4\ub294 \ud074\ub9b0\ub8f8 \uc544\ud0a4\ud14d\ucc98 \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ucf54\uc640 \uae4c\ub974\ud478\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub370\uc774\ud130\ub97c \uc140\ud504\uc11c\ube44\uc2a4 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc120\ub3c4\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uc5ec, \ube0c\ub79c\ub4dc\uac00 \uac00\uad6c \ub2e8\uc704\uc758 \uc138\ubd84\ud654\ub41c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \ud30c\ud3b8\ud654\ub294 \uc5ec\uc804\ud788 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc544\ub9c8\uc874 \uaddc\ubaa8\uc758 \uae30\uc874 \uac15\uc790\uac00 \uc5c6\ub2e4\ub294 \uc810\uc740 \uc2dd\ub8cc\ud488 \ubc0f \uc77c\ubc18 \uc0c1\ud488 \ud310\ub9e4\uc5c5\uccb4\ub4e4\uc774 \ub300\uc548\uc744 \ucc3e\ub294 \uad11\uace0\uc8fc \uc608\uc0b0\uc744 \ud655\ubcf4\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>6. \uacbd\uc7c1 \ud658\uacbd \ubc0f \uc8fc\uc694 \uae30\uc5c5<\/p>\n<p>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5\uc740 \uc911\uac04 \uc815\ub3c4\uc758 \uc9d1\uc911\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc740 \uc804 \uc138\uacc4 \uc9c0\ucd9c\uc758 \uc57d 25%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70, 2024\ub144 562\uc5b5 \ub2ec\ub7ec\uc758 \uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc6d4\ub9c8\ud2b8\ub294 \uc804\ub144 \ub300\ube44 27%\uc758 \uad11\uace0 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uba70 \uac00\uc7a5 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uacbd\uc7c1\uc790\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc73c\uba70, \ud0c0\uac9f\uc758 \ub77c\uc6b4\ub378(Roundel)\uc740 2025\ub144 6\uc5b5 4,900\ub9cc \ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \uc0c1\uc704 100\uac1c \ubbf8\uad6d \ub9ac\ud14c\uc77c\ub7ec \uc911 80% \uc774\uc0c1\uc774 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc5b4, \ubbf8\ub514\uc5b4 \uacc4\ud68d \ubc0f \uce21\uc815\uc744 \ubcf5\uc7a1\ud558\uac8c \ub9cc\ub4dc\ub294 \ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc11c\ub85c \ub2e4\ub978 \ud615\uc2dd, \uc218\uc218\ub8cc \uad6c\uc870, \uc131\uacfc \uc9c0\ud45c\ub97c \ud0d0\uc0c9\ud574\uc57c \ud558\ubbc0\ub85c \ud45c\uc900\ud654 \uc694\uad6c\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub7b5\uc801 \uc81c\ud734\ub294 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc785\ub2c8\ub2e4. \uc6d4\ub9c8\ud2b8\uc640 \ud2b8\ub808\uc774\ub4dc \ub370\uc2a4\ud06c(The Trade Desk)\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \uc138\uadf8\uba3c\ud2b8\ub97c \uc624\ud504\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f CTV\uc5d0 \ud1b5\ud569\ud558\uba74\uc11c \ub370\uc774\ud130 \uad00\ub9ac\uad8c\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \ud06c\ub85c\uac70 \ud504\ub9ac\uc2dc\uc804 \ub9c8\ucf00\ud305(Kroger Precision Marketing)\uc740 \ud06c\ub9ac\ud14c\uc624, \ud2b8\ub79c\uc2a4\uc720\ub2c8\uc628(TransUnion), \ud2b8\ub808\uc774\ub4dc \ub370\uc2a4\ud06c\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5b4 \uc2e0\uc6d0 \ud655\uc778 \ubc0f \uc131\uacfc \ubcf4\uace0\ub97c \uc0bc\uac01 \uce21\ub7c9\ud569\ub2c8\ub2e4. \uae30\uc220 \ucc28\ubcc4\ud654\ub3c4 \uc2ec\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 AI \ucd5c\uc801\ud654\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubd80\ubb38\uc5d0\uc11c 32%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ub2ec\uc131\ud558\uba70, \ub3c5\ub9bd\uc801\uc778 \ub300\uaddc\ubaa8 \ub300\uc548\uc73c\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc18c\uaddc\ubaa8 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc2dc\ud2b8\ub7ec\uc2a4\uc560\ub4dc(CitrusAd) \ubc0f \ud504\ub85c\ubaa8\ud2b8IQ(PromoteIQ)\uc640 \uac19\uc740 \ud654\uc774\ud2b8 \ub77c\ubca8 \uc194\ub8e8\uc158\uc744 \ucc44\ud0dd\ud558\uc5ec \uc2e0\uc18d\ud558\uac8c \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd9c\uc2dc\ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ubaa8\ub378\uc740 \uc885\uc885 \uc218\uc775 \uacf5\uc720 \uacc4\uc57d\uc744 \ud3ec\ud568\ud558\uc5ec \ub9c8\uc9c4\uc744 \uc555\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc778\uc2a4\ud1a0\uc5b4 \ud65c\uc131\ud654 \uc5ed\ub7c9\uc740 \uc0c8\ub85c\uc6b4 \uacbd\uc7c1\uc758 \uc7a5\uc785\ub2c8\ub2e4. \uba54\uc774\uc2dc\uc2a4\ub294 \ub9e4\uc7a5 \ud3c9\uba74\ub3c4\ub97c \uc870\uc815\ud558\uc5ec \ud63c\ub780 \uc5c6\uc774 \uc2a4\ud06c\ub9b0\uc744 \ud1b5\ud569\ud558\uace0 \uc788\uc73c\uba70, \uc8fc\ud0dd \uac1c\ub7c9 \uccb4\uc778\ub4e4\uc740 DIY \uad11\uace0\uc8fc\ub97c \uc720\uce58\ud558\uae30 \uc704\ud574 \ub124\ud2b8\uc6cc\ud06c\ub97c \ub9ac\ube0c\ub79c\ub529\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce21\uc815\uc740 \uc5ec\uc804\ud788 \uc5b4\ub824\uc6b4 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc568\ubc84\ud2b8\uc2a8\uc2a4 \ubbf8\ub514\uc5b4 \uceec\ub809\ud2f0\ube0c(Albertsons Media Collective)\ub294 \uad6c\ub9e4\uc790 \ub9c8\ucc30\uc744 \uc904\uc774\uae30 \uc704\ud574 \ub124\ud2b8\uc6cc\ud06c \uac04 \ud45c\uc900\uc744 \uc81c\uc548\ud558\uc5ec \ud6a8\uacfc \uc5f0\uad6c \ubc0f \uc99d\ubd84\uc131 \ubc29\ubc95\ub860\uc744 \ud1b5\ud569\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1 \uc218\ub834\uc774 \uc2ec\ud654\ub428\uc5d0 \ub530\ub77c, \uc634\ub2c8\ucc44\ub110 \uc99d\ubd84\uc131\uc744 \uc785\uc99d\ud558\uace0 \uc1fc\ud551\uac1d \uacbd\ud5d8\uc744 \ubcf4\ud638\ud560 \uc218 \uc788\ub294 \ub124\ud2b8\uc6cc\ud06c\uac00 \uc9c0\uc18d\uc801\uc778 \uc608\uc0b0 \ud560\ub2f9\uc744 \ud655\ubcf4\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c \uc0b0\uc5c5 \ub9ac\ub354\ub294 Amazon.com Inc., Inter IKEA Systems B.V., eBay Inc., Wayfair LLC, Criteo SA \ub4f1\uc785\ub2c8\ub2e4.<\/p>\n<p>7. \ucd5c\uadfc \uc0b0\uc5c5 \ub3d9\ud5a5<\/p>\n<p>*   2025\ub144 4\uc6d4: EG \uc544\uba54\ub9ac\uce74(EG America)\ub294 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0 \ubc0f SmartRewards \ud0c0\uac9f\ud305\uc744 \uc81c\uacf5\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd9c\uc2dc\ud558\uc5ec \ub9e4\uc7a5 \ub0b4 \uc804\ud658\uc728\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 4\uc6d4: \uc778\uc2a4\ud0c0\uce74\ud2b8(Instacart)\ub294 \uc6b0\ubc84(Uber)\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5b4 \uc7a0\uc7ac \uace0\uac1d \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc2dd\ub8cc\ud488 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud48d\ubd80\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 3\uc6d4: \uc6d4\ub9c8\ud2b8\ub294 \uc804\ub144 \ub300\ube44 27% \uc99d\uac00\ud55c 44\uc5b5 \ub2ec\ub7ec\uc758 \uad11\uace0 \uc218\uc775\uc744 \ubc1c\ud45c\ud558\uba70 \uc544\ub9c8\uc874\uc5d0 \uc774\uc5b4 \ud655\uace0\ud55c \uc785\uc9c0\ub97c \ub2e4\uc84c\uc2b5\ub2c8\ub2e4.<br \/>\n*   2025\ub144 2\uc6d4: \ud0c0\uac9f\uc758 \ub77c\uc6b4\ub378\uc740 6\uc5b5 4,900\ub9cc \ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \uae30\ub85d\ud588\uc73c\uba70, 20\uc5b5 \ub2ec\ub7ec\uc758 \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \uac00\uce58\ub97c \ud5a5\ud55c \ubaa9\ud45c\ub97c \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c(RMN) \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. RMN\uc740 \uc18c\ub9e4\uc5c5\uccb4\uac00 \ubcf4\uc720\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \ud574\ub2f9 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc8fc\uc694 \ub514\uc9c0\ud138 \ucc44\ub110\ub85c\ub294 \uc18c\ub9e4\uc5c5\uccb4 \uc6f9\uc0ac\uc774\ud2b8, \ubaa8\ubc14\uc77c \uc571, \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130, \uadf8\ub9ac\uace0 \ub9e4\uc7a5 \ub0b4 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0 \ubc0f \uc9c4\uc5f4\ub300 \uad11\uace0 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5 \uaddc\ubaa8\ub294 2026\ub144 255\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2031\ub144 347\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc5f0\ud3c9\uade0 6.35%\uc758 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc694\uc778\ub4e4\uc774 \uaf3d\ud799\ub2c8\ub2e4. \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc758 \uc911\uc694\uc131 \uac10\uc18c\uc640 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud65c\uc6a9 \uc99d\ub300\ub85c \ubd81\ubbf8 \uc9c0\uc5ed RMN \uc608\uc0b0\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc720\ub7fd \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \ub0ae\uc740 \uc0c1\uac70\ub798 \ub9c8\uc9c4 \uc18d\uc5d0\uc11c \uc218\uc775\ud654 \uc555\ub825\uc5d0 \uc9c1\uba74\ud558\uc5ec RMN\uc744 \ud1b5\ud55c \uc218\uc775 \ucc3d\ucd9c\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ube0c\ub79c\ub4dc\uc758 \ud310\ucd09 \uc608\uc0b0\uc774 \ub9e4\uc7a5 \ub0b4 \ub514\uc9c0\ud138 \uc9c4\uc5f4\ub300\ub85c \uc7ac\ubc30\uce58\ub418\uace0, \ub9e4\uc7a5 \ub0b4 \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uacfc \uc571\uc758 \uc634\ub2c8\ucc44\ub110 \uc5f0\ub3d9\uc774 \uac15\ud654\ub418\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4. \uc544\uc2dc\uc544 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ucf54\ub85c\ub09819 \uc774\ud6c4 \uc2dd\ub8cc\ud488 \uc911\uc2ec\uc758 RMN\uc774 \uae09\uc99d\ud588\uc73c\uba70, RMN DSP \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ube44\ub514\uc624 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \uad11\uace0 \ucc44\ub110\uc774 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ud3b8, \uc2dc\uc7a5 \uc131\uc7a5\uc744 \uc800\ud574\ud558\ub294 \uc694\uc778 \ub610\ud55c \uc874\uc7ac\ud569\ub2c8\ub2e4. &#8216;\ub2eb\ud78c \uc0dd\ud0dc\uacc4(walled gardens)&#8217; \uc678\ubd80\uc5d0\uc11c\uc758 SKU \ub2e8\uc704 \uae30\uc5ec\ub3c4 \uce21\uc815\uc758 \ud55c\uacc4, \uc18c\ub9e4\uc5c5\uccb4 \ub0b4 \ubbf8\ub514\uc5b4-\ucee4\uba38\uc2a4 \uc804\ubb38 \uc778\ub825 \ubd80\uc871, \uadf8\ub9ac\uace0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\ub85c \uc778\ud55c \uc624\ud504\uc0ac\uc774\ud2b8 \ud0c0\uac9f\ud305 \uc81c\ud55c \ub4f1\uc774 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \ub454\ud654\uc2dc\ud0ac \uc218 \uc788\ub294 \ub3c4\uc804 \uacfc\uc81c\ub85c \uc9c0\uc801\ub429\ub2c8\ub2e4. \ud2b9\ud788, \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc \uac04 \uce21\uc815\uc758 \ud30c\ud3b8\ud654\uc640 \uba38\ucc9c\ub2e4\uc774\uc9d5 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0 \ub2a5\uc219\ud55c \uc778\ub825 \ubd80\uc871\uc740 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \uada4\ub3c4\ub97c \uc800\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uc7a5\uc740 \uc720\ud615(\ub9e4\uc7a5 \ub0b4, \uc628\ub77c\uc778), \uad11\uace0 \ud615\uc2dd(\ub514\uc2a4\ud50c\ub808\uc774, \uac80\uc0c9, \ube44\ub514\uc624, \ub124\uc774\ud2f0\ube0c), \ud50c\ub7ab\ud3fc \uc720\ud615(\uc18c\ub9e4\uc5c5\uccb4 \uc18c\uc720 \ub124\ud2b8\uc6cc\ud06c, \uc11c\ub4dc\ud30c\ud2f0 \ub124\ud2b8\uc6cc\ud06c), \uc0b0\uc5c5 \uc218\uc9c1(\uc18c\ube44\uc7ac(CPG), \uc804\uc790\uc81c\ud488 \ubc0f \uae30\uc220, \uc758\ub958 \ubc0f \ud328\uc158, \uc2dd\ub8cc\ud488 \ubc0f \uc74c\uc2dd \ubc30\ub2ec, \ubdf0\ud2f0 \ubc0f \ud37c\uc2a4\ub110 \ucf00\uc5b4 \ub4f1), \uadf8\ub9ac\uace0 \uc9c0\uc5ed\ubcc4(\ubd81\ubbf8, \uc720\ub7fd, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591, \ub0a8\ubbf8, \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74)\ub85c \uc138\ubd84\ud654\ub418\uc5b4 \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uc5ed\ubcc4\ub85c\ub294 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc774 \ubaa8\ubc14\uc77c \uc911\uc2ec \uc0c1\uac70\ub798 \uc131\uc7a5\uacfc \ud1b5\ud569\ub41c \uc18c\uc15c-\ub9ac\ud14c\uc77c \uc0dd\ud0dc\uacc4\uc5d0 \ud798\uc785\uc5b4 2026\ub144\ubd80\ud130 2031\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 7.44%\ub85c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud2b9\ud788, \ub9e4\uc7a5 \ub0b4 RMN\uc740 \uc5f0\uacb0\ub41c \uc2a4\ud06c\ub9b0, AI \uc1fc\ud551 \uce74\ud2b8, \ub85c\uc5f4\ud2f0 \uc5f0\ub3d9 \uc571 \ub4f1\uc744 \ud1b5\ud574 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5 \ud1b5\ub85c\ub97c \uce21\uc815 \uac00\ub2a5\ud55c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub85c \uc804\ud658\ud558\uba70, \uc804\uccb4 \uc2dc\uc7a5 \uc131\uc7a5\ub960(6.35%)\uc744 \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 11.62%\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub85c\ub294 \uc57d 25%\uc758 \uc810\uc720\uc728\uc744 \uac00\uc9c4 Amazon\uc744 \ud544\ub450\ub85c Walmart Connect, Target Roundel, Kroger Precision Marketing, \uadf8\ub9ac\uace0 \ub3c5\ub9bd \uc560\ub4dc\ud14c\ud06c \uc81c\uacf5\uc5c5\uccb4\uc778 Criteo \ub4f1\uc774 \uc5b8\uae09\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubcf8 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \uac1c\uc694, \ub3d9\uc778, \uc81c\uc57d, \uac00\uce58 \uc0ac\uc2ac \ubd84\uc11d, \uaddc\uc81c \uc804\ub9dd, \ud3ec\ud130\uc758 5\uac00\uc9c0 \uacbd\uc7c1 \uc694\uc778 \ubd84\uc11d, \uc8fc\uc694 \ud65c\uc6a9 \uc0ac\ub840, \uac70\uc2dc \uacbd\uc81c \ub3d9\ud5a5 \ud3c9\uac00\ub97c \ud3ec\ud568\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \uc0c1\uc138\ud788 \ubd84\uc11d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uc608\uce21, \uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d(\uc2dc\uc7a5 \uc9d1\uc911\ub3c4, \uc804\ub7b5\uc801 \uc6c0\uc9c1\uc784, \uc2dc\uc7a5 \uc810\uc720\uc728, \uc8fc\uc694 \uae30\uc5c5 \ud504\ub85c\ud544), \uadf8\ub9ac\uace0 \uc2dc\uc7a5 \uae30\ud68c \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60848","post","type-post","status-publish","format-standard","hentry","category-market-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/60848"}],"collection":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/comments?post=60848"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/posts\/60848\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/media?parent=60848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/categories?post=60848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.co.kr\/insight\/wp-json\/wp\/v2\/tags?post=60848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}