세계의 액션 피규어 시장 (2023-2030) : 종류별 (슈퍼 히어로, 애니메이션 캐릭터, 영화 캐릭터), 최종 용도별 (8세 이하, 9~15세, 15세 이상), 유통 채널별, 지역별

■ 영문 제목 : Action Figures Market Size, Share & Trends Analysis Report By Type (Superheroes, Anime Characters, Movie Characters), By End-user (Up To 8 Years, 9 - 15 Years, 15 Years & Above), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Grand View Research 회사가 출판한 조사자료로, 코드는 GRV23MA071 입니다.■ 상품코드 : GRV23MA071
■ 조사/발행회사 : Grand View Research
■ 발행일 : 2023년 1월
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■ 산업 분야 : 소비재
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- 지불방법은 계좌이체/무통장입금 또는 카드결제입니다.
Grand View Research사는 글로벌 액션 피규어 시장 규모가 2023년부터 2030년 사이에 연평균 8.6% 성장하여, 2030년에는 160.2억 달러에 달할 것으로 예측하고 있습니다. 본 조사 자료는 글로벌 액션 피규어 시장을 조사대상으로 하여, 조사 방법 및 범위, 개요, 시장 변동/동향/범위, 소비자 행동 분석, 종류별 (슈퍼 히어로, 애니메이션 캐릭터, 영화 캐릭터, 기타) 분석, 최종 용도별 (8세 이하, 9~15세, 15세 이상) 분석, 유통 채널별 (오프라인, 온라인) 분석, 지역별 (북미, 유럽, 아시아 태평양, 중남미, 중동/아프리카) 분석, 경쟁 현황 등의 내용을 게재하고 있습니다. 또한 본 자료는 Hasbro, The LEGO Group., Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Bandai Namco Holdings Inc., Diamond Select Toys, Good Smile Company, Inc., Spin Master, McFarlane Toys 와 같은 기업 정보를 포함하고 있습니다.
・조사 방법 및 범위
・개요
・시장 변동/동향/범위
・소비자 행동 분석

・글로벌 액션 피규어 시장 규모 : 종류별
- 슈퍼 히어로 액션 피규어의 시장 규모
- 애니메이션 캐릭터 액션 피규어의 시장 규모
- 영화 캐릭터 액션 피규어의 시장 규모
- 기타 종류의 시장 규모

・글로벌 액션 피규어 시장 규모 : 최종 용도별
- 8세 이하용 액션 피규어의 시장 규모
- 9~15세용 액션 피규어의 시장 규모
- 15세 이상용 액션 피규어의 시장 규모

・글로벌 액션 피규어 시장 규모 : 유통 채널별
- 오프라이 채널의 시장 규모
- 온라인 채널의 시장 규모

・글로벌 액션 피규어 시장 규모 : 지역별
- 북미의 액션 피규어 시장 규모
- 유럽의 액션 피규어 시장 규모
- 아시아 태평양의 액션 피규어 시장 규모
- 중남미의 액션 피규어 시장 규모
- 중동/아프리카의 액션 피규어 시장 규모

・경쟁 현황
・기업 정보
■ 보고서 개요

Action Figures Market Growth & Trends

The global action figures market size is expected to reach USD 16.02 billion by 2030, registering a CAGR of 8.6% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing inclination of children towards more interactive and self-engaging toys has fueled the demand for action toys. Moreover, the increasing popularity of some characters from films, comic book, video games, or television programs is expected to boost the demand for the product across the globe during the forecast period.

The outbreak of coronavirus around the world badly affected the global economy. In order to break the chain and spread of coronavirus, lockdown orders were imposed by various countries across the globe. As the pandemic took hold and parents were spending more time at home, toy sales were up and the big categories were games and puzzles, dolls and action figures, along with outdoor play in 2020.

In terms of value, the superheroes segment dominated the market and is expected to account for the largest market share during the forecast period. The increasing popularity of superheroes is quite obvious, considering that these fictional characters hold supernatural powers and extremely strong characteristics that appeal to children. Moreover, the acceptance of these superheroes has increased after the release of a number of amazing DC and Marvel movies and series, which is expected to propel the market growth.

The online distribution channel segment is estimated to grow with the fastest CAGR during the forecast period. The growth of online channels can be attributed to factors such as improved internet connectivity and the advent of online shopping events, such as Black Friday and Cyber Monday. Moreover, online buying is made more appealing to consumers by its accessibility and convenience. Customers can shop from the convenience of their own homes. They can select from a variety of delivery alternatives and get a more specialized shopping experience. This can be expected to propel the market growth during the forecast period.

North America held the largest market share in 2021. The growing acceptance of action toys among kids has been significantly influenced by the popularity of Marvel and DC comic books and series characters. Manufacturers of action toys have been utilizing this opportunity and offering products to specifically meet such requirements. Moreover, the presence of the key players in action toys is expected to be the major factor driving the market growth in North America.

Companies in the industry are concentrating on the tactics like growth, mergers, and acquisitions in order to improve their market share and service footprint. The LEGO Group announced plans to spend more than $1.0 billion to erect a new facility in Chesterfield County, Virginia, in June 2022.

Action Figures Market Report Highlights

• The anime characters segment is expected to witness substantial growth during the forecast period with a CAGR of 9.4% from 2023 to 2030. The increasing popularity of comic books in developed and developing nations is propelling demand for action figures of anime characters

• The 9 – 15 year end-user segment was valued at USD 4,616.8 million in 2022 and is expected to reach USD 8,726.2 million by 2030. The rapidly growing demand for superhero figures among the 9 to 15 years age group children is accelerating the market growth

• The Asia Pacific market was valued a USD 1,894.8 million in 2022 and is expected to register a CAGR of 9.7% during the forecast period. The growth in the region is majorly attributed to the increasing demand for toys in developing economies such as India and China

■ 보고서 목차

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. End-user Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Action Figures Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Action Figures Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on Action Figures Market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Type Adoption
4.5. Observations & Recommendations
Chapter 5. Action Figures Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2021 & 2030
5.2. Superheroes
5.2.1. Market estimates and forecast, 2017 – 2030 (USD Million)
5.3. Anime Characters
5.3.1. Market estimates and forecast, 2017 – 2030 (USD Million)
5.4. Movie Characters
5.4.1. Market estimates and forecast, 2017 – 2030 (USD Million)
5.5. Others
5.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
Chapter 6. Action Figures Market: End-user Estimates & Trend Analysis
6.1. End-user Movement Analysis & Market Share, 2021 & 2030
6.2. Up to 8 years
6.2.1. Market estimates and forecast, 2017 – 2030 (USD Million)
6.3. 9 – 15 years
6.3.1. Market estimates and forecast, 2017 – 2030 (USD Million)
6.4. 15 years & above
6.4.1. Market estimates and forecast, 2017 – 2030 (USD Million)
Chapter 7. Action Figures Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.2. Offline
7.2.1. Market estimates and forecast, 2017 – 2030 (USD Million)
7.3. Online
7.3.1. Market estimates and forecast, 2017 – 2030 (USD Million)
Chapter 8. Action Figures Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2021 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.2.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.2.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.2.5. The U.S.
8.2.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.2.5.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.2.5.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.2.6.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.2.6.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.2.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.3.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.3.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.3.5. The U.K.
8.3.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.3.5.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.3.5.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.3.6.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.3.6.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.3.7. France
8.3.7.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.3.7.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.3.7.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.4.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.4.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.4.5.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.4.5.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.4.6. Japan
8.4.6.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.4.6.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.4.6.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.4.7. India
8.4.7.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.4.7.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.4.7.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.4.7.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.5.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.5.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.5.5.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.5.5.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.6. Middles East & Africa
8.6.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.6.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.6.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
8.6.5. South Africa
8.6.5.1. Market estimates and forecast, 2017 – 2030 (USD Million)
8.6.5.2. Market estimates and forecast, by type, 2017 – 2030 (USD Million)
8.6.5.3. Market estimates and forecast, by end-user, 2017 – 2030 (USD Million)
8.6.5.4. Market estimates and forecast, by distribution channel, 2017 – 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2022
Chapter 10. Company Profiles
10.1. Hasbro
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Type Benchmarking
10.1.4. Strategic Initiatives
10.2. The LEGO Group.
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Type Benchmarking
10.2.4. Strategic Initiatives
10.3. Playmates Toys Ltd.
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Type Benchmarking
10.3.4. Strategic Initiatives
10.4. JAKKS Pacific, Inc.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Type Benchmarking
10.4.4. Strategic Initiatives
10.5. Mattel
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Type Benchmarking
10.5.4. Strategic Initiatives
10.6. Bandai Namco Holdings Inc.
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Type Benchmarking
10.6.4. Strategic Initiatives
10.7. Diamond Select Toys
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Type Benchmarking
10.7.4. Strategic Initiatives
10.8. Good Smile Company, Inc.
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Type Benchmarking
10.8.4. Strategic Initiatives
10.9. Spin Master
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Type Benchmarking
10.9.4. Strategic Initiatives
10.10. McFarlane Toys
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Type Benchmarking
10.10.4. Strategic Initiatives

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