1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS AND EXCLUSIONS 35
1.3 MARKET SCOPE 35
1.3.1 MARKET SEGMENTATION 36
FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION 36
1.3.2 REGIONS COVERED 37
FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION, BY REGION 37
1.4 YEARS CONSIDERED 37
FIGURE 2 YEARS CONSIDERED FOR STUDY 37
1.5 CURRENCY CONSIDERED 38
TABLE 1 USD EXCHANGE RATES, 2021–2023 38
1.6 STAKEHOLDERS 38
1.7 SUMMARY OF CHANGES 39
1.7.1 IMPACT OF RECESSION 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
FIGURE 3 AUTOMATION TESTING MARKET: RESEARCH DESIGN 40
2.1.1 SECONDARY DATA 41
2.1.1.1 Secondary sources 41
FIGURE 4 SECONDARY SOURCES FOR KEY DATA 41
2.1.2 PRIMARY DATA 41
2.1.2.1 Primary interviews with experts 42
2.1.2.2 List of key primary interview participants 42
2.1.2.3 Breakdown of primary profiles 42
FIGURE 5 BREAKDOWN OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION 42
2.1.2.4 Primary sources 43
FIGURE 6 KEY DATA FROM PRIMARY SOURCES 43
2.1.2.5 Key industry insights 43
FIGURE 7 KEY INDUSTRY INSIGHTS FROM EXPERTS 43
2.2 MARKET SIZE ESTIMATION 44
2.2.1 TOP-DOWN APPROACH 44
FIGURE 8 TOP-DOWN APPROACH 44
2.2.2 AUTOMATION TESTING MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 44
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 44
2.2.3 BOTTOM-UP APPROACH 45
FIGURE 10 BOTTOM-UP APPROACH 45
FIGURE 11 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF AUTOMATION TESTING MARKET 45
2.3 DATA TRIANGULATION 46
FIGURE 12 DATA TRIANGULATION 46
2.4 RISK ASSESSMENT 47
TABLE 2 RISK ASSESSMENT 47
2.5 LIMITATIONS 47
2.6 RESEARCH ASSUMPTIONS 48
2.6.1 FACTOR ASSESSMENT 48
TABLE 3 FACTOR ASSESSMENT: AUTOMATION TESTING MARKET 48
2.7 AUTOMATION TESTING MARKET: RECESSION IMPACT 48
3 EXECUTIVE SUMMARY 50
FIGURE 13 AUTOMATION TESTING MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD 51
FIGURE 14 AUTOMATION TESTING MARKET: REGIONAL SNAPSHOT 52
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMATION TESTING MARKET 53
FIGURE 15 RAPID INDUSTRIALIZATION AND DIGITAL TRANSFORMATION IN DEVELOPING ECONOMIES TO DRIVE MARKET 53
4.2 AUTOMATION TESTING MARKET: TOP-GROWING SEGMENTS 53
FIGURE 16 TOP-GROWING SEGMENTS IN MARKET IN 2023 53
4.3 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 54
FIGURE 17 FUNCTIONAL TESTING SEGMENT LED MARKET IN 2023 54
4.4 AUTOMATION TESTING MARKET, BY OFFERING 54
FIGURE 18 TESTING TYPES SEGMENT EXPECTED TO HAVE HIGHER GROWTH RATE DURING FORECAST PERIOD 54
4.5 AUTOMATION TESTING MARKET, BY SERVICE 55
FIGURE 19 ADVISORY AND CONSULTING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 55
4.6 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING AND VERTICAL 55
FIGURE 20 SERVICES SEGMENT AND IT & ITES HELD LARGEST MARKET SHARES IN 2023 55
5 MARKET OVERVIEW AND INDUSTRY TRENDS 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
FIGURE 21 AUTOMATION TESTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 56
5.2.1 DRIVERS 57
5.2.1.1 Widespread adoption of agile development methodologies 57
5.2.1.2 Continuous Integration and Continuous Deployment (CI/CD) 57
5.2.1.3 Rise in mobile and web applications 57
5.2.2 RESTRAINTS 57
5.2.2.1 Knowledge gaps in automation testing 57
5.2.2.2 Incompatibility with legacy systems 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Integration of AI and machine learning 58
5.2.3.2 Cloud-based testing services 58
5.2.4 CHALLENGES 59
5.2.4.1 Limited testing for UX and UI elements 59
5.2.4.2 Complexity of test script maintenance 59
5.3 HISTORY OF AUTOMATION TESTING TECHNOLOGY 59
FIGURE 22 HISTORY OF AUTOMATION TESTING TECHNOLOGY 59
5.3.1 1940S–1950S 60
5.3.2 1980S–1990S 60
5.3.3 1990S–2010S 60
5.3.4 2011–2023 60
5.4 ECOSYSTEM/MARKET MAP 61
FIGURE 23 KEY PLAYERS IN AUTOMATION TESTING MARKET ECOSYSTEM 61
TABLE 4 ROLE OF PLAYERS IN MARKET ECOSYSTEM 61
5.5 AUTOMATION TESTING INVESTMENT LANDSCAPE 62
5.6 CASE STUDY ANALYSIS 63
5.6.1 CASE STUDY 1: COX AUTOMOTIVE INITIATED QUALITY IMPROVEMENT EFFORT TO REDUCE ESCAPED DEFECTS 63
5.6.2 CASE STUDY 2: UZA IMPLEMENTED KEYSIGHT’S EGGPLANT TO TRANSITION FROM MANUAL TO AUTOMATED TESTING 64
5.6.3 CASE STUDY 3: LEADING EUROPEAN BANK DEPLOYED IBM’S RATIONAL TEST VIRTUALIZATION SERVER TO ENHANCE PERFORMANCE TESTING 64
5.6.4 CASE STUDY 4: ACCENTURE’S CROSS-FUNCTIONAL TEAM HELPED SWISSCOM EMBED MODERN QUALITY ENGINEERING AND CONTINUOUS TESTING PRINCIPLES ACROSS SOFTWARE DELIVERY PIPELINE 65
5.6.5 CASE STUDY 5: TRICENTIS TOSCA’S MODEL-BASED APPROACH HELPED SPAR ICS IMPLEMENT AUTOMATED TEST PORTFOLIOS 65
5.6.6 CASE STUDY 6: CIGNITI TECHNOLOGIES’ PERFORMANCE TESTING PLATFORM HELPED GOVERNMENT IMPROVE SYSTEM RESPONSE TIME 66
5.6.7 CASE STUDY 7: QUICK BASE DEPLOYED SAUCE LABS’ CLOUD-BASED AUTOMATED TEST EXECUTION PLATFORM TO IMPROVE EFFICIENCY 66
5.7 VALUE CHAIN ANALYSIS 67
FIGURE 24 AUTOMATION TESTING MARKET: VALUE CHAIN ANALYSIS 67
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 67
TABLE 5 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 67
TABLE 6 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
TABLE 8 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
5.7.1.1 North America 69
5.7.1.1.1 US 69
5.7.1.1.2 Canada 69
5.7.1.2 Europe 69
5.7.1.2.1 UK 69
5.7.1.3 Asia Pacific 69
5.7.1.3.1 China 69
5.7.1.3.2 India 69
5.7.1.3.3 Japan 69
5.7.1.4 Rest of the World 70
5.7.1.4.1 Africa 70
5.7.1.4.2 Brazil 70
5.8 PATENT ANALYSIS 70
FIGURE 25 LIST OF MAJOR PATENTS FOR AUTOMATION TESTING 70
5.8.1 LIST OF MAJOR PATENTS 71
5.9 TECHNOLOGY ANALYSIS 74
5.9.1 KEY TECHNOLOGIES 74
5.9.1.1 Artificial intelligence 74
5.9.1.2 Machine learning 74
5.9.1.3 Big data 75
5.9.2 COMPLEMENTARY TECHNOLOGIES 75
5.9.2.1 Robot framework 75
5.9.2.2 Cloud 75
5.9.3 ADJACENT TECHNOLOGIES 76
5.9.3.1 Quantum computing 76
5.10 PRICING ANALYSIS 76
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE 76
FIGURE 26 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE 76
TABLE 9 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE (USD) 76
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE 77
TABLE 10 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE (USD) 77
5.11 PORTER’S FIVE FORCES ANALYSIS 78
TABLE 11 IMPACT OF PORTER’S FORCES ON AUTOMATION TESTING MARKET 78
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS 78
5.11.1 THREAT OF NEW ENTRANTS 79
5.11.2 THREAT OF SUBSTITUTES 79
5.11.3 BARGAINING POWER OF BUYERS 79
5.11.4 BARGAINING POWER OF SUPPLIERS 79
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
FIGURE 28 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 80
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 80
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 81
TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 81
5.13.2 BUYING CRITERIA 82
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 82
TABLE 13 KEY BUYING CRITERIA FOR TOP 3 VERTICALS 82
5.14 KEY CONFERENCES & EVENTS 83
TABLE 14 DETAILED LIST OF CONFERENCES & EVENTS, 2023–2024 83
5.15 BEST PRACTICES IN AUTOMATION TESTING MARKET 84
5.15.1 SELECTING RIGHT AUTOMATED TESTING TOOL 84
5.15.2 DIVIDING AUTOMATED TESTING EFFORTS 84
5.15.3 CREATING GOOD, QUALITY TEST DATA 84
5.15.4 CREATING AUTOMATED TESTS RESISTANT TO CHANGES IN UI 84
5.16 CURRENT AND EMERGING BUSINESS MODELS 84
5.16.1 CONSULTING SERVICES 84
5.16.2 TOOL LICENSING OR SUBSCRIPTION 84
5.16.3 SOFTWARE-AS-A-SERVICE (SAAS) 84
5.16.4 TESTING-AS-A-SERVICE (TAAS) 84
5.16.5 FREEMIUM MODEL 84
5.16.6 OPEN-SOURCE MODEL 85
5.16.7 TRAINING & CERTIFICATION 85
5.17 AUTOMATION TESTING TOOLS, FRAMEWORKS, AND TECHNIQUES 85
FIGURE 31 AUTOMATION TESTING TOOLS, TECHNIQUES, AND FRAMEWORKS 85
5.18 FUTURE LANDSCAPE OF AUTOMATION TESTING MARKET 85
5.18.1 SHORT-TERM ROADMAP (2023–2025) 85
5.18.2 MID-TERM ROADMAP (2026–2028) 86
5.18.3 LONG-TERM ROADMAP (2029–2030) 86
6 AUTOMATION TESTING MARKET, BY OFFERING 87
6.1 INTRODUCTION 88
6.1.1 OFFERING: AUTOMATION TESTING MARKET DRIVERS 88
TABLE 15 AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 88
TABLE 16 AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 88
FIGURE 32 SERVICES SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 89
6.2 TESTING TYPES 89
6.2.1 TESTING TYPES TO ACCELERATE DEPLOYMENT OF SOFTWARE WITH EFFICIENCY AND ACCURACY 89
TABLE 17 TESTING TYPES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 89
TABLE 18 TESTING TYPES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 90
6.3 SERVICES 90
6.3.1 NEED FOR CONSULTANTS TO PROVIDE 24/7 SERVICE RESPONSE 90
TABLE 19 SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 20 SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 91
7 AUTOMATION TESTING MARKET, BY TESTING TYPE 92
7.1 INTRODUCTION 93
7.1.1 TESTING TYPE: AUTOMATION TESTING MARKET DRIVERS 93
FIGURE 33 DYNAMIC TESTING SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 93
TABLE 21 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 94
TABLE 22 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 94
7.2 STATIC TESTING 94
7.2.1 IDENTIFIES AND ELIMINATES ERRORS AND AMBIGUITIES IN SUPPORTING DOCUMENTS 94
TABLE 23 STATIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 95
TABLE 24 STATIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 95
7.3 DYNAMIC TESTING 95
7.3.1 TESTS SOFTWARE BEHAVIOR WITH DYNAMIC VARIABLES BY EXECUTING CODES 95
TABLE 25 DYNAMIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 96
TABLE 26 DYNAMIC TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 96
8 AUTOMATION TESTING MARKET, BY SERVICE 97
8.1 INTRODUCTION 98
8.1.1 SERVICE: AUTOMATION TESTING MARKET DRIVERS 98
FIGURE 34 IMPLEMENTATION SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 98
TABLE 27 AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 99
TABLE 28 AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 99
8.2 ADVISORY AND CONSULTING SERVICES 100
8.2.1 ACCURATE FEASIBILITY ASSESSMENTS TO DRIVE GROWTH 100
TABLE 29 ADVISORY AND CONSULTING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 100
TABLE 30 ADVISORY AND CONSULTING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 100
8.3 DOCUMENTATION & TRAINING SERVICES 101
8.3.1 SPECIALIZED TRAINING & KNOWLEDGE TRANSFER TO DRIVE GROWTH 101
TABLE 31 DOCUMENTATION AND TRAINING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 101
TABLE 32 DOCUMENTATION AND TRAINING SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 101
8.4 SUPPORT AND MAINTENANCE SERVICES 102
8.4.1 SUSTAINABLE AUTOMATION TESTING PRACTICES TO DRIVE MARKET GROWTH 102
TABLE 33 SUPPORT AND MAINTENANCE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 102
TABLE 34 SUPPORT AND MAINTENANCE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 102
8.5 PLANNING AND DEVELOPMENT 103
8.5.1 INTRICATE PLANNING AND STRATEGIC DEVELOPMENT TO DRIVE MARKET GROWTH 103
TABLE 35 PLANNING AND DEVELOPMENT: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 103
TABLE 36 PLANNING AND DEVELOPMENT: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 103
8.6 IMPLEMENTATION SERVICES 104
8.6.1 STRATEGIC IMPLEMENTATION OF AUTOMATION TESTING TO DRIVE GROWTH 104
TABLE 37 IMPLEMENTATION SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 104
TABLE 38 IMPLEMENTATION SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 104
8.7 MANAGED SERVICES 105
8.7.1 LEVERAGING THIRD-PARTY TESTING SERVICE PROVIDERS TO DRIVE GROWTH 105
TABLE 39 MANAGED SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 105
TABLE 40 MANAGED SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 105
8.8 OTHER SERVICES 106
TABLE 41 OTHER SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 106
TABLE 42 OTHER SERVICES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 106
9 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 107
9.1 INTRODUCTION 108
FIGURE 35 NON-FUNCTIONAL TESTING SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 108
9.1.1 DYNAMIC TESTING: AUTOMATION TESTING MARKET DRIVERS 108
TABLE 43 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 109
TABLE 44 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 109
9.2 FUNCTIONAL TESTING 109
9.2.1 ENSURES SYSTEMS FUNCTION ACCORDING TO DESIRED RESULTS 109
TABLE 45 FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 46 FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 110
9.3 NON-FUNCTIONAL TESTING 111
TABLE 47 NON-FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 111
TABLE 48 NON-FUNCTIONAL TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 111
9.3.1 SECURITY TESTING 112
9.3.1.1 Provides data security to help identify security threats 112
TABLE 49 SECURITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 112
TABLE 50 SECURITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 112
9.3.2 PERFORMANCE TESTING 113
9.3.2.1 Rising use of IoT and Ai-based devices in various verticals 113
TABLE 51 PERFORMANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 113
TABLE 52 PERFORMANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 113
9.4 COMPATIBILITY TESTING 114
9.4.1 CHECKS COMPATIBILITY OF APPLICATIONS WITH DIFFERENT PLATFORMS/ENVIRONMENTS 114
TABLE 53 COMPATIBILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 114
TABLE 54 COMPATIBILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 114
9.5 COMPLIANCE TESTING 115
9.5.1 ENSURES EFFICACY OF PRODUCTS OR APPLICATIONS TO MEET STANDARD REQUIREMENTS 115
TABLE 55 COMPLIANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 115
TABLE 56 COMPLIANCE TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 115
9.6 USABILITY TESTING 116
9.6.1 IDENTIFIES USABILITY PROBLEMS BEFORE DESIGN IMPLEMENTATION 116
TABLE 57 USABILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 116
TABLE 58 USABILITY TESTING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 116
9.7 OTHERS 117
TABLE 59 OTHERS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 117
TABLE 60 OTHERS: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 117
10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE 118
10.1 INTRODUCTION 119
FIGURE 36 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 119
10.1.1 ENDPOINT INTERFACE: AUTOMATION TESTING MARKET DRIVERS 119
TABLE 61 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 119
TABLE 62 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 120
10.2 MOBILE 120
10.2.1 INCREASING DEMAND FOR MOBILE APPLICATIONS AND DEVELOPMENTS IN SMARTPHONE TO DRIVE GROWTH 120
TABLE 63 MOBILE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 120
TABLE 64 MOBILE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 121
10.3 WEB 121
10.3.1 DIVERSE WEB PLATFORMS TO DRIVE GROWTH 121
TABLE 65 WEB: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 121
TABLE 66 WEB: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 122
10.4 DESKTOP 122
10.4.1 INCREASING DEVELOPMENT IN DESKTOP APPLICATIONS TO DRIVE GROWTH 122
TABLE 67 DESKTOP: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 122
TABLE 68 DESKTOP: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 123
10.5 EMBEDDED SOFTWARE 123
10.5.1 TAILOR-MADE TOOLS FOR EMBEDDED SOFTWARE TO DRIVE GROWTH 123
TABLE 69 EMBEDDED SOFTWARE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 123
TABLE 70 EMBEDDED SOFTWARE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 124
11 AUTOMATION TESTING MARKET, BY VERTICAL 125
11.1 INTRODUCTION 126
11.1.1 VERTICAL: AUTOMATION TESTING MARKET DRIVERS 126
FIGURE 37 RETAIL SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 126
TABLE 71 AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 127
TABLE 72 AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 127
11.2 BFSI 128
11.2.1 AUTOMATES REDUNDANT TASKS AND GIVES CONTROL TO END CUSTOMERS 128
11.2.2 USE CASE 128
11.2.2.1 Transaction validation 128
11.2.2.2 Safety compliance 128
TABLE 73 BFSI: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 128
TABLE 74 BFSI: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 129
11.3 AUTOMOTIVE 129
11.3.1 SUPPORTS ROBOTICS APPLICATION IN AUTOMOTIVE INDUSTRY 129
11.3.2 USE CASE 129
11.3.2.1 In-vehicle Infotainment (IVI) system testing 129
11.3.2.2 Advanced Driver Assistance Systems (ADAS) testing 129
TABLE 75 AUTOMOTIVE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 130
TABLE 76 AUTOMOTIVE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 130
11.4 AEROSPACE & DEFENSE 130
11.4.1 ENSURES DEPLOYMENT OF SAFE, SECURE SOFTWARE FOR AEROSPACE AND DEFENSE SYSTEMS 130
11.4.2 USE CASE 131
11.4.2.1 Avionics system integration testing 131
11.4.2.2 Flight simulation and validation 131
TABLE 77 AEROSPACE & DEFENSE: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 131
TABLE 78 AEROSPACE & DEFENSE: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 131
11.5 HEALTHCARE & LIFE SCIENCES 132
11.5.1 NEED FOR TECHNOLOGICAL ADVANCEMENTS TO MAINTAIN RECORDS OF PATIENTS 132
11.5.2 USE CASE 132
11.5.2.1 Electronic Health Record (EHR) system testing 132
11.5.2.2 Medical device software validation 132
TABLE 79 HEALTHCARE AND LIFE SCIENCES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 132
TABLE 80 HEALTHCARE AND LIFE SCIENCES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 133
11.6 RETAIL 133
11.6.1 RETAILERS TO SELECT AUTOMATION TESTING SOLUTIONS FOR ENHANCING CUSTOMER EXPERIENCE 133
11.6.2 USE CASE 133
11.6.2.1 E-commerce website functionality testing 133
11.6.2.2 Inventory management system validation 134
TABLE 81 RETAIL: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 134
TABLE 82 RETAIL: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 134
11.7 IT & ITES 134
11.7.1 ENHANCES SECURITY OF DATA TRANSMITTED AND SHARED OVER NETWORK 134
11.7.2 USE CASE 135
11.7.2.1 Enterprise Resource Planning (ERP) system testing 135
11.7.2.2 Cloud-based application testing 135
TABLE 83 IT & ITES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 135
TABLE 84 IT & ITES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 135
11.8 TELECOM 136
11.8.1 REDUCES COST OF OPERATIONS BOOSTING ADOPTION OF AUTOMATION TESTING SERVICES 136
11.8.2 USE CASE 136
11.8.2.1 Telecommunication network protocol testing 136
11.8.2.2 Mobile network performance testing 136
TABLE 85 TELECOM: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 136
TABLE 86 TELECOM: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 137
11.9 MANUFACTURING 137
11.9.1 ENHANCES OPERATIONAL EFFICIENCY AND REDUCES REQUIRED COST 137
11.9.2 USE CASE 138
11.9.2.1 Manufacturing process automation testing 138
11.9.2.2 Quality control inspection system testing 138
TABLE 87 MANUFACTURING: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 138
TABLE 88 MANUFACTURING: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 138
11.10 TRANSPORTATION AND LOGISTICS 139
11.10.1 EFFICIENCY IN FLEET AUTOMATION TO DRIVE GROWTH 139
11.10.2 USE CASE 139
11.10.2.1 Fleet management software testing 139
11.10.2.2 Warehouse management system validation 139
TABLE 89 TRANSPORTATION & LOGISTICS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 90 TRANSPORTATION & LOGISTICS: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.11 ENERGY & UTILITIES 140
11.11.1 RELIABLE BILLING AND MONITORING SOFTWARE TO DRIVE GROWTH 140
11.11.2 USE CASE 141
11.11.2.1 Smart grid system testing 141
11.11.2.2 SCADA (Supervisory Control and Data Acquisition) system validation 141
TABLE 91 ENERGY AND UTILITIES: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 141
TABLE 92 ENERGY AND UTILITIES: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 141
11.12 MEDIA & ENTERTAINMENT 142
11.12.1 OTT TESTING AND BUG PREVENTION TO DRIVE GROWTH 142
11.12.2 USE CASE 142
11.12.2.1 Video streaming platform testing 142
11.12.2.2 Gaming application performance testing 142
TABLE 93 MEDIA AND ENTERTAINMENT: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 142
TABLE 94 MEDIA AND ENTERTAINMENT: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 143
11.13 OTHER VERTICALS 143
11.13.1 USE CASE 143
11.13.1.1 E-government services 143
11.13.1.2 Reservation systems 143
11.13.1.3 Learning Management Systems (LMS) 143
TABLE 95 OTHER VERTICALS: AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 144
TABLE 96 OTHER VERTICALS: AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 144
12 AUTOMATION TESTING MARKET, BY REGION 145
12.1 INTRODUCTION 146
TABLE 97 AUTOMATION TESTING MARKET, BY REGION, 2018–2022 (USD MILLION) 146
TABLE 98 AUTOMATION TESTING MARKET, BY REGION, 2023–2028 (USD MILLION) 146
12.2 NORTH AMERICA 147
12.2.1 NORTH AMERICA: AUTOMATION TESTING MARKET DRIVERS 147
12.2.2 NORTH AMERICA: RECESSION IMPACT 147
FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT 148
TABLE 99 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 148
TABLE 100 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 149
TABLE 101 NORTH AMERICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 149
TABLE 102 NORTH AMERICA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 149
TABLE 103 NORTH AMERICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 149
TABLE 104 NORTH AMERICA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 150
TABLE 105 NORTH AMERICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 150
TABLE 106 NORTH AMERICA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 150
TABLE 107 NORTH AMERICA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 151
TABLE 108 NORTH AMERICA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 151
TABLE 109 NORTH AMERICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 151
TABLE 110 NORTH AMERICA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 152
TABLE 111 NORTH AMERICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 152
TABLE 112 NORTH AMERICA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 153
TABLE 113 NORTH AMERICA: AUTOMATION TESTING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 153
TABLE 114 NORTH AMERICA: AUTOMATION TESTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 153
12.2.3 US 154
12.2.3.1 Prevalence of app developers and need for maintaining quality and reliability of mobile applications to propel market 154
TABLE 115 US: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 154
TABLE 116 US: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 117 US: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 154
TABLE 118 US: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 155
TABLE 119 US: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 155
TABLE 120 US: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 155
TABLE 121 US: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 155
TABLE 122 US: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 156
TABLE 123 US: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 156
TABLE 124 US: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 156
TABLE 125 US: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 157
TABLE 126 US AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 157
TABLE 127 US: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 157
TABLE 128 US: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 158
12.2.4 CANADA 158
12.2.4.1 Need for enhancing software quality and efficiency and refining development processes to drive market 158
TABLE 129 CANADA: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 159
TABLE 130 CANADA AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 159
TABLE 131 CANADA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 159
TABLE 132 CANADA: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 159
TABLE 133 CANADA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 160
TABLE 134 CANADA: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 160
TABLE 135 CANADA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 160
TABLE 136 CANADA: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 161
TABLE 137 CANADA: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 161
TABLE 138 CANADA: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 161
TABLE 139 CANADA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 162
TABLE 140 CANADA: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 162
TABLE 141 CANADA: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 162
TABLE 142 CANADA: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 163
12.3 EUROPE 163
12.3.1 EUROPE: AUTOMATION TESTING MARKET DRIVERS 163
12.3.2 EUROPE: RECESSION IMPACT 164
TABLE 143 EUROPE: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 164
TABLE 144 EUROPE: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 164
TABLE 145 EUROPE: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 164
TABLE 146 EUROPE: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 165
TABLE 147 EUROPE: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 165
TABLE 148 EUROPE: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 165
TABLE 149 EUROPE: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 165
TABLE 150 EUROPE: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 166
TABLE 151 EUROPE: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 166
TABLE 152 EUROPE: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 166
TABLE 153 EUROPE: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 167
TABLE 154 EUROPE: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 167
TABLE 155 EUROPE: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 167
TABLE 156 EUROPE: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 168
TABLE 157 EUROPE: AUTOMATION TESTING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 168
TABLE 158 EUROPE: AUTOMATION TESTING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 169
12.3.3 GERMANY 169
12.3.3.1 Confluence of stringent quality requirements and technological advancements to fuel demand for automation testing solutions 169
12.3.4 UK 169
12.3.4.1 Digital transformation of software industry, demand for proficient software professionals, and government initiatives to drive market 169
TABLE 159 UK: AUTOMATION TESTING MARKET, BY OFFERING, 2018–2022 (USD MILLION) 170
TABLE 160 UK: AUTOMATION TESTING MARKET, BY OFFERING, 2023–2028 (USD MILLION) 170
TABLE 161 UK: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2018–2022 (USD MILLION) 170
TABLE 162 UK: AUTOMATION TESTING MARKET, BY TESTING TYPE, 2023–2028 (USD MILLION) 170
TABLE 163 UK: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2018–2022 (USD MILLION) 171
TABLE 164 UK: AUTOMATION TESTING MARKET, BY DYNAMIC TESTING, 2023–2028 (USD MILLION) 171
TABLE 165 UK: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2018–2022 (USD MILLION) 171
TABLE 166 UK: AUTOMATION TESTING MARKET, BY NON-FUNCTIONAL TESTING, 2023–2028 (USD MILLION) 171
TABLE 167 UK: AUTOMATION TESTING MARKET, BY SERVICE, 2018–2022 (USD MILLION) 172
TABLE 168 UK: AUTOMATION TESTING MARKET, BY SERVICE, 2023–2028 (USD MILLION) 172
TABLE 169 UK: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2018–2022 (USD MILLION) 172
TABLE 170 UK: AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2023–2028 (USD MILLION) 173
TABLE 171 UK: AUTOMATION TESTING MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 173
TABLE 172 UK: AUTOMATION TESTING MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
12.3.5 ITALY 174
12.3.5.1 Growing adoption of Industry 4.0 technologies and flourishing eCommerce sector to boost demand for automation testing solutions 174
12.3.6 FRANCE 175
12.3.6.1 France Industrie 2025 initiative, thriving mobile app industry, and government support to digitalize SMEs to spur market growth 175
12.3.7 SPAIN 175
12.3.7.1 Focus on high-quality software applications and growing complexity of software systems to accelerate market growth 175
12.3.8 REST OF EUROPE 175
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